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Ulyana KravchenkoAmet SeitibraimovIgor SerpakKonstantin Yakunenko
Case questionDevelop Bunge’s strategy response to rising oil prices and growing interest for biofuels
GoalDefine unique positioning, leveraging Bunge’s core business model and strengths, sustaining the balance between integration and decentralisation
Recommendations summaryMaintain focus on food, concentrate on risk management
QUADRA
Contents
1. Framework
2. Impact of Global Trends: 1. Rising Volatility of Commodities’ Prices
3. Impact of Global Trends: 2. Development of Biofuel Markets
4. Impact of Global Trends: 3. Potential for Food Market Growth
5. Resultant Opportunities and Risks for Bunge
6. Analysis of Specific Opportunities
7. Risk Management
8. Summary on Strategy
Ulyana Kravchenko ■ Amet Seitibraimov ■ Igor Serpak ■ Konstantin Yakunenko
Framework
Rising Volatility of Commodities’ Prices
Development of Biofuel Markets
Potential of Food Market Growth
Bunge
Risks Opportunities
Recommendations
Ulyana Kravchenko ■ Amet Seitibraimov ■ Igor Serpak ■ Konstantin Yakunenko
Impact of Global Trends:1. Rising Volatility of Commodities’ Prices
• As agricultural commodities became inputs for fuel production, markets for energy and agricultural commodities converge. This adds volatility to the food supply chain.
Energymarket
Agriculturemarket
Transmission of volatility
Ulyana Kravchenko ■ Amet Seitibraimov ■ Igor Serpak ■ Konstantin Yakunenko
Impact of Global Trends:2. Development of Biofuel Markets
• We view that biofuel market is positioned to develop thanks to both
– advancement in technologies and
– favourable influences from three groups of interests.
Politicians Environmentalists Businesses
Alleviate dependence on oil
Develop new industries Satisfy economic
interests of electorate Promote politically-
beneficial low prices of oil and food
Promote environmental protection
New investment options Higher prices on markets
with inelastic demand (food, fuel), which generates higher profits
Protection of environment: promotion of less
intensive usage of oil promotion of
alternative “green” fuels
Ulyana Kravchenko ■ Amet Seitibraimov ■ Igor Serpak ■ Konstantin Yakunenko
Impact of Global Trends:3. Potential for Food Market Growth
Potential for food market growth
Growing population (1.35% p.a.) Growing income (1.40% p.a.) Increase in meat and fish
consumption among 83% of world population (due to increasing demand for feedstock requirements)
Because of growing biofuels market, agricultural lands are diverted from food production. Therefore, unmet demand on the food market will drive food prices higher
Due to internal potentialDue to impact of biofuel
market
Ulyana Kravchenko ■ Amet Seitibraimov ■ Igor Serpak ■ Konstantin Yakunenko
Resultant Opportunities and Risksfor Bunge
OpportunitiesRisks (direct losses or lost
profit opportunities)
Increase in food production to meet growing demand
Higher revenues and profitsdue to growing food prices and inelastic demand
Emergence of new customer segment for agribusiness (biofuels producers)
Entry to emerging biofuel market
Counterparty defaults on contracts due to prices volatility
Distortions of supply due to government export restrictions
High levels of tied working capital due to high prices and long shipment times
Governmental intervention to food market pricing mechanism (e.g. in response to food riots)
Ulyana Kravchenko ■ Amet Seitibraimov ■ Igor Serpak ■ Konstantin Yakunenko
Analysis of Specific Opportunities
State Products Pros Cons Conclusion
Brazil (origination)
Sugar farming for ethanol
1. Low-cost 1. Overpriced assets
Reject
2. Idle lands 2. Increasing compeition
3. Strong local presence 3. US trade barriers eliminate cost advantage
4. Required backward integration into farming
Brazil (origination)
Soybeans farming
1. Low-cost
Accept
2. Idle lands
3. Export potential growth thanks to US refocus on corn
4. Expected twofold growth of China's import
5. Strong local presence
6. Leveraging of fertilisers production
China (destination)
Soybeans crushing
1. Expected twofold growth of China's imports 1. Uncertainty regarding government's regulation of market consolidation
Accept2. Likely to decrease reliance on local counterparties
R&D (food)1. Competitive advantage against other oil brands 1. R&D-related risks
Intensify2. Creation of new products
India (destination)
Vegetable oil (trading,
production)
1. Growing market of oils 1. Underdeveloped infrastructure, ethical practices, tax policies
1. Divest production
2. Lack of transparency 2. Export unbranded oil
3. Underdeveloped market of branded oils
Malaysia, Indonesia
Palm oil (production, + input for biofuel
production)
1. Low costs of production 1. Different kinds of plantation-farming environments
Reject2. Growing demand from Europe 2. Unfamiliar political systems
3. Option to sell as input to biofuel production 3. Different business models
Ulyana Kravchenko ■ Amet Seitibraimov ■ Igor Serpak ■ Konstantin Yakunenko
Risk Management
• We recommend acquisition of crushers in China, key destination country, …
– … (in addition to existent traders) so as to alleviate the risk of counterparties’ defaults due to both price volatility and long shipment. Therefore, price volatility on commodities markets will have limited impact on physical deliveries and the group’s consolidated financials.
Elevator in Brazil
Crushers in China
Traders in China
100-days transit time+ Volatility on commodities markets
+ Small-capitalisation players
= Risk of local counterparties’ default
Forward integration to mitigate the risk
Ulyana Kravchenko ■ Amet Seitibraimov ■ Igor Serpak ■ Konstantin Yakunenko
Summary on Strategy
• Focus on food– Concentrate on exports of soybeans from Brazil, as the low-
cost producer, to China. Engagement into soybean “farming”.
– Divest production of branded oils in India. Maintain exports to India.
– Reject risky expansions to Malaysia, Indonesia.
– Reject entry into non-core and intervention-dependent sugar-and-ethanol business in Brazil.
– Intensify R&D of healthy soy products.
• Focus on risk management– Build on-the-ground presence in China, including
acquisition of crushers, to mitigate the buyers’ default risk.