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100 Quannapowitt ParkwayWakefield, MA 01880 USATel:+1 781 246 9000Fax:+1 781 224 8143www.comverse.com
Copyright ©2006 Comverse, Inc. Comverse and Kenan are registered trademarks of Comverse Technology, Inc. or its subsidiaries in the United States and may be registered in other countries. All identified product names of other companies may be trademarks or registered trademarks of their respective owners. The materials presented here are summary in nature, subject to change, and intended for general information only.
BR-2006-0048
About ComverseComverse is the world’s leading provider of software and systems that enable multimedia network-based enhanced services. More than 400 communication service providers in more than 125 countries use Comverse messaging, content, and billing solutions to increase revenues, strengthen customer loyalty, and improve operational efficiency. Comverse is a unit of Comverse Technology, Inc., (CMVT), a publicly held company traded on the NASDAQ stock exchange.
For more information on our products and services, ask for a copy of the Comverse Total Communication Product Portfolio, or contact us at: [email protected] and visit our website at: www.comverse.com
The Quad Play Suite is a Comverse Solution based on IMS-ready platforms and includes a complete range of applications for the creation of voice, data, video and TV services.
Please see separate datasheet for a detailed description.
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Why Quad Play Services?
In the past, the network was king. A small number of operators provided identical telephony services to all subscribers, while communication, entertainment and information services were delivered to separate devices by multiple, specialist service providers. We are now quickly evolving toward a world in which the user is king, with personalized services and custom devices. Successful service providers will be those able to offer lifestyle service bundles to groups of users with similar interests and usage patterns.
Quad Play is the enabler of these new lifestyle services. Quad Play enables seamless access to personalized communication, entertainment and information services over all devices (fixed phone, mobile, IPTV and PC).
Benefits
For UsersPersonal control over custom content and services
Optimization of communication services: Call priorities, call routing preferences, choice of device, access to personal directory from any terminal
Access to content from anywhere (place-shifting): Connection to Digital Video Recorders (DVRs) from mobile phones; TV/video-viewing from laptops and wireless phones; email, voicemail, videomail and instant messaging from any device
Content available anytime (time-shifing) thanks to DVR and networked personal video recording (NPVR)
Interactive services on all devices: T-commerce, M-commerce, interactive video
Context-based services designed for specific needs such as security and healthcare
Simplified usage: Single self-care for all devices, single billing, single number
For Service ProvidersStronger relationship with subscribers thanks to specific branding and segmentation
New sources of ARPU through Quad Play service bundles and interactive video
Value creation from new combinations of communication and entertainment services
Ability to address narrow end-user segments profitably with services based on fixed-mobile convergence (FMC)
Increased customer loyalty with context-aware communication adapted to specific user situations and daily schedules: Sporting events, TV shows, geographic location, personal interests, medical alarms, etc.
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There is a growing interest for Quad Play among all types of service providers: fixed, mobile, integrated and ISPs.
Pre-integration of voice and video communication with IPTV middleware is seen by most operators as a way to speed up time to market and ensure a clear path to Return On Investment.
The main benefit of the Quad Play approach lies in the inherent service bundling, which leads to reduced churn, a larger share of consumers’ communication and entertainment wallet, and increased customer lifetime value.
Key Attributes to Look for in a Quad Play Solution
Pre-integration of key components: IPTV, NPVR, rating/billing, FMC telephony, instant messaging, presence, video calling, media center, provisioning & management platform
ARPU-boosting applications: Interactive video for mobile phones and TV, pre-packaged lifestyle applications, ecosystem of service developers
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Telephony Services & Voicemail
Video Telephony & Videomail
IPTV Content &
Interactivity
M-commerce &
T-commerce
Email, Chat, Instant
Messaging, SMS/MMS
Interactive Video
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Quad Play: Multiple Services on Multiple Devices
100 Quannapowitt ParkwayWakefield, MA 01880 USATel:+1 781 246 9000Fax:+1 781 224 8143www.comverse.com / www.netcentrex.net
About ComverseComverse, a unit of Comverse Technology, Inc. (NASDAQ: CMVT), is the world’s leading provider of software and systems enabling network-based multimedia enhanced communication and billing services. The company’s Total CommunicationSM portfolio includes a rich range of Messaging, Billing, Content, Converged IP Communications and Handset Software solutions. Over 500 communication and content service providers in more than 125 countries use Comverse products to generate revenues, strengthen customer loyalty and improve operational efficiency.
For more information on our products and services, ask for a copy of the Comverse Total Communication Product Portfolio, or contact us at: [email protected] and visit our website at: www.comverse.com
Copyright ©2006 Comverse, Inc. Comverse, its logo, the spark design, Kenan and Netcentrex are registered trademarks of Comverse Technology, Inc., or its subsidiaries, in the United States and may be registered in other countries. Other denoted product names of Comverse or other companies may be trademarks or registered trademarks of Comverse, Inc. or its subsidiaries, or their respective owners. The materials presented here are summary in nature, subject to change and intended for general information only.
BR-2006-0131
About Netcentrex Converged IP CommunicationsNetcentrex Converged IP Communications provides IP-based voice and video solutions that enable communication service providers to deliver VoIP and FMC services for both consumer and enterprise markets. Converged IP Communications solutions leverage products and expertise from the acquisition of Netcentrex™, recognized for its leadership in the worldwide market for Class 5 application servers with 4 million VoIP lines in commercial service, as well as its rich portfolio of VoIP, IP Centrex, Triple Play and IMS solutions.
Some services available and optimized for the device
All services available and optimized for the device
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Services not available on the device
Some services available but not optized for the device
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E 9287 Depliant SI QuadPlay.ind1 1 24/08/06 18:04:35
Quad Play Services
Segmentation by age groups: Teens/young adults/ working adults
Same brand for all age groups
Services designed to keep up existing ARPU & customer loyalty
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High investment in mobile and IPTV infrastructure, low investment in terminals
Typical market for large, integrated fixed/mobile operators
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Example: Fixed-mobile integrated operator targeting
8 - 15 year-old pre-teens/teens:Instant Messaging (IM), video greetings, gaming, multimedia ringback tones, SMS/MMS, friend locator
15 - 25 year-old students/young adults:Single directory, video greetings, video blogging, video “See What I See”, personalization, SMS/MMS, IM, televoting, friend locator, email, place-shifting
25 - 55 year-old working adults:Parental controls, teen locator, single directory, personalization, speech dialing, security, work productivity
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Marketing objectives
Defend existing customer base against alternative operators such as MVNOs
Find new sources of ARPU
Tailor offering for specific age groups
Key success factors
Segment by age groups
Use economies of scale to build a strong brand across all age groups
Subsidize mobile terminals
Offer service bundles for communication and entertainment (IPTV) to increase user stickiness
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Service Examples
Quad Play Services for General Lifestyle Markets
Multi-dimensional segmentation based on psychographics and user profiles
Unique brand by niche segment
Services designed for and triggered by user situation
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High investment in terminals, user interfaces and partnerships
Initial market already exists
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Example: Fixed-mobile integrated operator targeting seniors with chronic health problems
Services for health monitoring and alarms
Wireless devices that transmit situation-based and location-based data in real-time, for online monitoring, analysis and care
Premium senior IPTV channel with vintage content
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Marketing objectives
Build expert knowledge of a narrow market segment to gain and retain customers
Use value-based pricing to maximize margins
Key success factors
Custom-designed wireless device
Strong partnerships with technology suppliers and local hospitals
Revenue sharing with healthcare providers
Careful testing before service launch
Link with other lifestyle elements such as radio station, health magazine
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Service Examples
Quad Play for Specialized Lifestyle Markets
Segmentation by community: Young men, families, sportsfans, interest groups, etc.
Customized services designed to conquer subscribers from mass market operators
Limited investment in infrastructure, high investment in branding and custom terminals
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Example A: MVNO targeting families with young children
Family-branded screen themes, ringtones, wallpapers, games
Child locator services
Parental controls to manage family phone usage and control children’s spending on their mobiles
Limited access to the Internet and to chat rooms
Restricted SMS usage during school hours
Premium family IPTV channel
Marketing objectives
Leverage existing family content and brand promise to increase customer loyalty across all products
Create new sources of revenues
Key success factors
Multiple handsets within the same subscription
Link with other lifestyle elements such as website, games, books, films, merchandising, etc.
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Quad Play Services for Branded Lifestyle Markets
Service Examples
Example B: MVNO targeting 15 – 25 year old women
Single directory, video greetings, video blogging, video “see what I see”, personalization, SMS/MMS, IM, televoting, friend locator, email, place-shifting
Targeted content: Music downloads, video clips, video streaming, ringtones, games, wallpaper
Interactive video services available on mobile phone, PC and IPTV: Dating advice, astrology, video blogging, televoting
Marketing objectives
Focus on delivering highly customized services to the chosen target segment to gain and retain subscribers
Use value-based pricing to maximize margins
Key success factors
Branding in line with target market
Custom mobile phones
Custom user interface
Custom TV/video content
Link with other lifestyle elements such as: Website, IPTV channels, radio station, original content
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Link between all elements of lifestyle, including content
Typical market for MVNOs, integration with IPTV & PC already possible
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The objective of Quad Play solutions is to enable service bundles that increase the personal utility of communication, entertainment and information services for individual lifestyles.
NetcentrexConverged IP CommunicationsService Illustration
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