QTB FINAL PROJECT

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    1. Introduction1.1 Introduction

    One of the funny things about the stock market is that every time one person buys,

    another sells, and both think they are astute. - William Feather. The conventional

    finance standard seeks to understand financial markets using models in which investors

    are rational. In common discussion, investment refers to financial assets such as

    deposits, bonds and shares. It is an inquiring thing, that by difference economists can

    discuss investment without ever declare finance. By investment they mean capital

    formation, the formation of new capital assets, including intangible assets such as

    education. Economists have always discussed the relationship between these two,

    investment and finance, and the disagreement over its nature remains unsettled. The

    capital market, similar to the money market plays a considerable responsibility in the

    national economy. A developed, active and vibrant capital market can adjoin widely in

    the rapidly economic growth and development. It circulates funds from people for

    investments purpose in the creative means of an economy, activating idle monetary

    resources and puts them in proper investments. Capital market also assists in capital

    generation. Capital formation is net accumulation to the present stock of capital in the

    economy. Through utilization of idle resources it generates savings; the mobilized

    savings are made available to a range of sectors e.g. agriculture, industry, etc. This

    assists, in increasing capital formation. It lifts up resources for longer span of time.

    Therefore, it provides an investment possibility for people who aspired to invest

    resources for a longer span of time. It provides appropriate interest rate of return also to

    investors. Instruments such as bonds, equities, units of mutual funds, insurance policies,

    etc. definitely provide diverse investment avenues for the public. The capital market

    increase production and output in the national economy. As it makes funds available for

    long periods of time, the financial requirements of business houses are met by the capital

    market. It helps in research and development. This helps in increasing production and

    productivity in the economy by generation of employment and development ofinfrastructure. Capital markets consist mainly of Stock (equity) and Debt markets. The

    capital market provides a path for raising the long-term financing needs of business

    through equity and long term debt by magnetize investors with a long term investment

    perspective. In the last few months Pakistans economic situation has been failing due to

    unstable political position, rise in insurgency and global slowdown. In fact, annual

    growth below 4 percent remains insufficient to absorb the growing labor force and

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    inflation rate remains high. To make things even worst, budget shortage has reached

    unsustainable stage; foreign reserves had dropped and the currency fall to a record low.

    As a result, the government had requested a new bailout from the IMF. Yet, given that

    general election is about to take place, it may be difficult for the declaration party to

    implement tax reforms, spending cuts and tightening of the monetary policy .Stocks inPakistan had a positive presentation during the last month. Pakistan Stock Market

    (KSE100), rally 890 points or 5.23 percent during the last 30 days. Historically, from

    1990 until 2013, Pakistan Stock Market (KSE100) averaged 5170 Index points reaching

    an all time high of 18074 Index points in February of 2013 and a record low of 539 Index

    points in June of 1990. The Karachi Stock Exchange 100 Index is a major stock market

    index which tracks the routine of largest companies by market capitalization from each

    division of Pakistani economy listed on the Karachi Stock Exchange. Since October 15th,

    2012 it is a free-float index. The KSE100 has a base value of 1000 as of November, 1991.

    Here we comprise a chart with historical data for Pakistan Stock Market (KSE100).

    In 2012 stock market shows positive affect in investment through various monitory

    channels as per economic review, from 1990 until 2013, Pakistan Stock Market averaged

    5170 Index points reaching an all time high of 18074 Index points in February of 2013.

    Very satisfying atmosphere for investment, after watching trend of investment in country,

    I decided to conduct a study that is consisting of such factors which influences while

    deciding whether to invest or not. Secure investment is mandatory for economic growth

    above all, that will help attract investors in this context. That is very crucial problem for

    an inexperienced investor who seeks appropriate decision making criteria in this regard.

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    My proposed variables that influence investment decision are rate of return, security and

    risk, although there are number of studies conducted by different scholars around the

    globe, different conceptual frame works in this regard presented by now but I consider

    above mentioned variables carry more importance than any other variables. Secondly, all

    the variables are interconnected with each others. Investor always seeks an opportunitieswhere he supposed to get high rate of return and minimum risk factors that is only

    possible if investment is secure and invested at a firm which is guaranteed by

    governmental regularity authorities.

    Cleary (1999) explained the relationship of investment and firm financial status.The

    objective of his research was to show how financial factors effect the investment

    decisions in high creditworthy and less creditworthy firms.He used five variables in

    which leverege,liquidity,growth and profitability were independent and investment

    decision was dependent variable. The study showed that liquidity,profitability and growth

    had positive significant relationship with investment decision and leverege had negetine

    relationship with investment decision. Polk & Sapienza(2009) examined that how stock

    market mispricing might influence firms investment decesions.Their objective was to

    explor that how price fluctuation of shares effect ones to invest. They selected three

    variables for their research which were mispricing,discretionary accruals and investment

    decesion. Their study reflected the strong positive relationship between mispricing and

    investment decision and also positive relationship of investment with discretionary

    accruals. Jains & Dashora(2012) elaborated the risk of different factors on investment

    decisions.Their intention was to study and analyze the impact of different factors on an

    individual investor He used three variables Income,Age and Investment pattern as

    independent variable to test dependent variable investment decision. The key results of

    the study was that the income and investment pattern had significant relationship with

    investment decision and age had negetive relationship with investment decision.

    Lee, Wang, Kao, Chen, & Zhu(2011) explained the factors that effect the investment

    performance in Taiwan stock market.Their objective was to show that how decision

    factors affect the performance of taiwan stock market.They selected Investor

    background,Strategy selection,Fundamental factors,Psychological factors and

    Macroeconomic factors as independent variables to checked the Investment performance.They finally concluded that macroeconomic factors had strong positive significant

    relationship with investment decision and it was most influencing factor in their

    study.Their study also showed that Strategy selection,Fundamental factors and

    Psychological factors had significant relationship with investment pattern but Investor

    background had no significant relationship with investment decisions. Kadariya(2012)

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    investigated the factors that effects in decision making to invest in Nepalese stock

    market.The intent of the study had to determined the attitude of Nepalese investor for

    investing in stock market.He used Capital structure,Averege pricing method,Political

    factor,Media coverege,Belief on luck and Financial education as independent variable for

    their research to test investment decision. He found that capital structure and averegepricing method had strong positive significant relationship with investment decision and

    there was also positive relationship among Political factor,Media coverege,Belief on

    luck,Financial education and investment decision.

    This type of research has been conducted in developed countries hence there is a need to

    be studied investment decision making process by different aspects in developing or

    under developing countries perspective. Where risk factor is very high comparatively and

    investment is not secured. Nevertheless, opportunities are also high due to continuous

    development in different sectors. Therefore, there is a need to define criteria which must

    be kept in mind while taking decision about investment purpose. Proposed variables

    importance cannot be denied in this regard. Because most of the researches are conducted

    on different variables while the proposed variables are not given as importance as it

    deserves. It could be called as basic factors which are mandatory for decision making in

    this context. The second very important thing is its interdependency on each other.

    Investors always priorities that opportunities which gives high level of rate of return

    combined with lower risk factor and high security. In developing countries, significance

    of investment security increases comparatively due to limited spare amount and low per

    capita income of citizens. Expenses have gone up for last couple of years due to

    economical instability and insufficient resources planning from establishment. Every

    individual has been striving for secure means of investment. As long as chances are

    available to invest in any business globally while present in home country, investors seek

    highest rate of return over their investment.

    Therefore the purpose of this research study is to examine the impact of factors that affect

    investment decision

    1.2 Research Objective

    This research is focusing on the factors that affect investment decisions in Pakistani stockmarket. Following are the main objectives of the study:

    To examine the impact of rate of return on investment decision To determine the impact of security on investment decision To test the impact of risk on investment decision

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    1.3 Research Question and Hypothesis

    Research Question

    What are the factors that affect investment decisions in stock market? to answer this

    question I select the different variables.

    Hypothesis

    Hypothesis 1:

    H1: There is relationship between rate of return and investment decision.

    H0: There is no relationship between rate of return and investment decision.

    Hypothesis 2:

    H1 There is relationship between security and investment decision.

    H0: There is no relationship between security and investment decision.

    Hypothesis 3:

    H1: There is relationship risk and investment decision.

    H0: There is no relationship between risk and investment decision.

    1.4 List of variable

    Rate of return Market value Organizational environment Security Foreign investor Business opportunity International relation Risk taking Derivative instruments Inflation rate

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    1.5 Details of variable

    1) Rate of return:The gain or loss on an investment over a specified period, expressed as a

    percentage increase over the initial investment cost. Gains on investments are considered

    to be any income received from the security plus realized capital gains. By (Asiedu,

    2002).

    2) Market value:The market value also effect on the investment decision for the invester.if the

    market value of the organization is strong the investor not feel hesitation in investment.

    On the other hand if the organization market value the investor feel hesitation for

    investment.

    3) Organizational goodwill:Organizational goodwill is another important variable for the investment

    decision .the goodwill of the organization attract the investor for investment. Goodwill is

    the asset of any organization.

    4) Security:Security is the guarantee given on the investment made that is actually an

    assurance that investment is saved and firm is accountable under the law of regularity

    authorities. By (Gutter & Fontes, 2006).

    5) Foreign investor:If the security of the organization satisfied the foreign investor invest in

    the organization. The foreign investor is the important variable for the investment

    decision.

    6) Business opportunities:Business opportunities also attract the investor for the investment. if the

    organization provide opportunity for the development t

    7) International relation:International relations is the study of relationships among different

    countries, the roles of sovereign states, inter-governmental organizations, international

    non-governmental organizations, non-governmental organizations, and multinational

    corporations. .if the relation strong than people make more investment.

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    8) Risk taking:

    Risk is the potential of loss resulting from a given action, activityand/or inaction. The notion implies that a choice having an influence on the outcome

    sometimes exists. Potential losses themselves may also be called "risks". If the investor is

    the risk taking then he make more investment.

    9) Derivative instruments:A security whose price is dependent upon or derived from one or

    more underlying assets. The derivative itself is merely a contract between two or more

    parties. Its value is determined by fluctuations in the underlying asset. The most common

    underlying assets include stocks, bonds, commodities, currencies, interest rates and

    market indexes. Most derivatives are characterized by high leverage.

    10)Organizational environment:Organizational environment also attract the investor for investment

    decision. Organizational environment: set of Forces surrounding an organization. May

    affect its operation and access to scarce resources

    11)Inflation rate:He rate at which the general level of prices for goods and services is rising,

    and, subsequently, purchasing power is falling. Central banks attempt to stop severe

    inflation, along with severe deflation, in an attempt to keep the excessive growth of prices

    to a minimum. Inflation rate is high in country than less chance of investment

    1.6 Term Definitions

    Rate of Return

    The gain or loss on an investment over a specified period, expressed as a percentage

    increase over the initial investment cost. Gains on investments are considered to be any

    income received from the security plus realized capital gains. By (Asiedu,2002)

    Investment Decision

    Investment decision is the process of taking decision of whether to invest or not over

    certain assumptions The basic decision rule for a project appraisal using certainty

    equivalent values as inputs and discounted at a rate adjusted for risk is simply to accept or

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    reject the project depending on whether its NPV is positive or negative, respectively. By

    (Savvides,1994)

    Security

    Security is the guarantee given on the investment made that is actually an assurance thatinvestment is saved and firm is accountable under the law of regularity authorities. By

    (Gutter & Fontes,2006)

    Risk

    The chance of financial loss or more formally, the variability of returns associated with

    the given asset. Risk is attributable to the performance of the stock market or the

    economy. A risk is defined as one which is critical to the viability of the project in the

    sense that a small deviation from its projected value is both probable and potentially

    damaging to the project worth. By (Savvides,1994).

    2.0: Theoretical Model

    Risk

    Security

    Rate of Return

    Investment decision

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    2.3 Population and Sample

    The population consists of all those investors who invest in stock market. A survey

    questionnaire was constructed and randomly distributed to different investors and get response

    from them. The sample size for study consists of 150 questionnaires and each questionnaire

    consists of 17 questions.

    2.4 Data Collection Method

    InterviewA face to face meeting of people in which information is exchanged. A proper

    meeting inwhich one or more persons question, talk to, or assess another person.

    Interviews generate an advanced response rate. It is useful for gathering

    information about difficult topics. The Interviewer can investigate deeper into a

    response given by an interviewee. It is very time consuming. It is not used for a

    huge number of people.

    Questionnaire A set of printed or written questions with a selection of answers, develop for the

    objective of a survey or statistical study. A set of cautiously considered questions

    given in exactly the same form to a group of people in order to gather data about

    some topic in which the researcher is interested.

    The responses are gathered in a consistent way, so questionnaires are morepurposeful, certainly more than interviews. Huge amount of information can be

    gathered from a high number of people in a short time frame. The results of the

    questionnaires can generally be quickly and easily measure by either a researcher

    or through the use of a software package. When data has been measured, it can be

    used to judge against other research and would be used to compute change.

    Questionnaires are in standardized form so it is not feasible to clarify any points in

    the questions that respondent might misread. People may read in a different way

    about each question therefore, their answer based on their own interpretation of

    the question.

    Finally I select questionnaire for my study because it is match with my researchtopic and also give a numeric data which mean we apply quantitative research

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    approach in our study that leads towards theory testing and previous results

    confirmation.

    Measurement

    In case of measuring the Investment decision, Rate of return, Security and Risk only

    filled questionnaire is used that was filled from different investors. Respondents data

    was obtained thorough one survey with 5-point Likert scale. Few questions were

    asked from respondent and told him to tick only one appropriate option. The survey

    contained a total of 17 questions and took approximately 10 minutes to complete.

    Incomplete questionnaire was not included in the survey. There were different

    measures for the variables defined. There were different related questions in the survey

    for obtaining data for one variable. Measure for each variable is defined below:

    Investment DecisionInvestment Decision was measure by asking the three questions by using the 5-points

    rating type scales ranging from (1) strongly disagree to (5) strongly agree.

    Rate of ReturnRate of Return was measure by asking the four questions by using the 5-points rating

    type scale ranging from (1) strongly disagrees to (5) strongly agree.

    SecuritySecuritywas measure by asking the five questions by using the 5-points rating type scale

    ranging from (1) strongly disagrees to (5) strongly agree.

    RiskRisk was measure by asking the five questions by using the 5-points rating type scale

    ranging from (1) strongly disagrees to (5) strongly agree.

    MethodologyWe use Descriptive and Inferential statistics in our study because descriptive statistics

    summarize data in a meaningful way which is a representation of the entire population.

    Generally, there are two main kinds of descriptive statistic that are used to illustrate data,

    measures of central tendency include the mean, median and mode, whereas measures of

    variability include the standard deviation (or variance), the minimum and maximum

    values, kurtosis and skewness. Inferential statistic is used for in-depth analysis which

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    shows the relationship between variables. We conduct inferential statistics to make the

    conclusions. Inferential statistics consist of regression, correlation, histogram, bar charts,

    scatter plots, chi-square test, f-test, z-test and t-tests. We use regression, correlation,

    histogram, scatter plots and f-test in our study.

    Descriptive statistics is the term that summarizes a given data set, which can also be an

    illustration of the whole population or a sample. With descriptive statistics you are

    basically telling what is or what the data shows. With inferential statistics, you are trying

    to reach at the result that extends away from the urgent data alone. We use inferential

    statistics to assume from the sample data what the population might assume. Descriptive

    statistics help us to simplify large amounts of data in a sensible way. Each descriptive

    statistic decreases lots of data into an easier summary.

    Histogram is a summary graph explains a count of the data points spread in various

    ranges. The effect is a rough calculation of the frequency distribution of the data.Histogram is a form of a bar graph used with numerical (scale) variable preferably of

    constant nature. The intervals are shown on the X-axis and the number of scores in each

    interval is stand for the height of a rectangle located above the interval. Unlike the bar

    graph, in a histogram there is no space between the bars. The data is continuous so the

    lower limit of any one interval is also the upper limit of the previous interval. It is useful

    to

    Summarize the data Investigate and comparing frequency distributions Check the normality of data

    Scatter plots show the relationship between two variables by presenting data points on a

    two-dimensional graph. These are especially valuable when there are a huge number of

    data points. Scatter plot is a graph of two variables that shows how the score of one

    variable associates with the score of other variable. Each dot or circle on the plot is a

    symbol of a particular individuals score on the two variables with one variable being

    represented on the X axis and the other on the Y axis. The measurement for both

    variables is continuous (measurement data). It is useful to

    Gain insight into the relationship between two scale variables To check the assumptions of linearity for correlation and regression statistics To locate the outliers those are far from the normal line

    Correlation is used to check relationship between variables. The type and degree of

    connection between any two or morevariables in which they differ jointly over aperiod.

    Apositive correlation exists where the high values of one variable are related with the

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    high values of the other variable. A 'negative correlation' means association of high

    values of one with thelow values of the other.Correlation can vary from +1 to -1. Values

    close to +1 indicate a high-degree ofpositive correlation, and values close to -1 indicate a

    high degree ofnegative correlation.

    A regression model ismethod to find out the statisticalrelationshipbetween two or more

    variables where a change in a dependent variable is associated with, and depends on, a

    change in one or moreindependent variables.A statistical measure that try to determine

    the strength of the association between one dependent variable and a series of other

    changing variables known as independent variables. The two central types of regression

    are linear regression and multiple regressions.

    The general form of each type of regression is:

    Linear Regression: Y = a + bX + Ei

    3. Descriptive Summary

    Table 3.1

    Descriptive Statistics

    N Minim

    um

    Maxim

    um

    Mean Std.

    Deviation

    Rate_of_Return 150 2.00 4.75 3.5650 .52571Security 150 2.40 4.40 3.3573 .51584

    Risk 150 1.80 4.40 3.1453 .48322

    Investment

    Decision

    150 1.33 4.67 3.2156 .63002

    Valid N (list

    wise)

    150

    In the above table the minimum values, maximum values, mean values and the values of

    standard deviation of all the four variables have been shown. There were scales of 5

    responses that lead to the options (strongly disagree, disagree, neutral, agree, and strongly

    agree). Number of observations of each variable is 150.If we observe the above output to

    assess the average response rate then we come to know the means of different variables

    like Rate of return (mean: 3.565), Security (mean: 3.357), Risk (mean: 3.14) and

    http://www.businessdictionary.com/definition/negative-correlation.htmlhttp://www.investorguide.com/definition/mean.htmlhttp://www.investorwords.com/302/association.htmlhttp://www.businessdictionary.com/definition/low.htmlhttp://www.investorguide.com/definition/correlation.htmlhttp://www.investorguide.com/definition/close.htmlhttp://www.investorwords.com/10659/positive.htmlhttp://www.investorwords.com/10392/negative.htmlhttp://www.businessdictionary.com/definition/technique.htmlhttp://www.businessdictionary.com/definition/relationship.htmlhttp://www.businessdictionary.com/definition/variable.htmlhttp://www.businessdictionary.com/definition/change.htmlhttp://www.businessdictionary.com/definition/dependent-variable.htmlhttp://www.businessdictionary.com/definition/associated.htmlhttp://www.businessdictionary.com/definition/independent-variable.htmlhttp://www.businessdictionary.com/definition/independent-variable.htmlhttp://www.businessdictionary.com/definition/associated.htmlhttp://www.businessdictionary.com/definition/dependent-variable.htmlhttp://www.businessdictionary.com/definition/change.htmlhttp://www.businessdictionary.com/definition/variable.htmlhttp://www.businessdictionary.com/definition/relationship.htmlhttp://www.businessdictionary.com/definition/technique.htmlhttp://www.investorwords.com/10392/negative.htmlhttp://www.investorwords.com/10659/positive.htmlhttp://www.investorguide.com/definition/close.htmlhttp://www.investorguide.com/definition/correlation.htmlhttp://www.businessdictionary.com/definition/low.htmlhttp://www.investorwords.com/302/association.htmlhttp://www.investorguide.com/definition/mean.htmlhttp://www.businessdictionary.com/definition/negative-correlation.html
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    Investment decision (mean: 3.21). If we observe then know that all variables (Rate of

    return, Security, Risk, Investment decision) show the average response rate of

    respondents as lie within the option 3-4 (3 is for neutral and 4 is for agree).The minimum

    option that is ticked by respondent is 1.33 and the maximum option that is ticked byresponded is 5.

    Standard deviation and the extreme values (minimum in comparison to maximum value)

    give the idea about the dispersion of the values of a variable from its mean value. Since

    different units of measure have been used for different variables the dispersion of a

    variable using standard deviation cant be compared to that of other variable unless both

    the variables have the same unit of measure. But still these statistics are helpful to have

    an idea about the central tendency and the dispersion of a variable in absolute terms

    rather than relative terms. The value of standard deviation is (S.D.483) for risk which is

    the lowest value as compare to other variable values. Which shows that most of the

    respondent answers were same for the variable risk and have consistency in their

    response rate but the value of standard deviation for investment decision is (S.D .630)

    which is quite high as compare to other variables which clearly shows that the response

    regarding investment decision of mostly respondents were not the same and they dont

    have consistency in their answers.

    3.2 Histogram

    This shows the graphical representation of the variables with the curve to check the

    normality of the response rate. Lets discuss the result of each variables histogram one

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    Strongly Disagree = 1

    Disagree = 2

    Neutral = 3

    Agree = 4

    Strongly Agree = 5

    The fig.1 shows the graphical representation of data through bars that is showing the

    response of the respondents regarding rate of return. Most of the participants responds

    in the center option 3 - 4 (3 is for neutral and 4 is for agree). Small numbers of

    respondents were marked very low and also low response for high options. The bar in the

    histogram is high for neutral response, form a curve that is similar to the normal curve.

    The hump of the curve is on the top mean value which shows that the most of

    respondents show the neutral response. Thus, frequency distribution of the rate of return

    is normal and figure showed that data is normally distributed.

    Figure 3.2

    Figure 3.2

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    The fig.2 shows the graphical representation of the bars that is showing the response of

    the respondents regarding security. Most of the participants lies in the center option 3 - 4

    (3 is for neutral and 4 is for agree). Small numbers of respondents were marked very low

    and also low response for high options. The bar in the histogram is high for neutralresponse from a curve that is similar to the normal, bell shaped curve. Thus, frequency

    distribution of the security is normal and figure showed that data is approximately

    normally distributed.

    The fig.3 shows the graphical representation of data through bars that is showing the

    response of the respondents regarding risk. Most of the participants respond towards

    higher values but most of data lies in the center option 3 - 4 (3 is for neutral and 4 is for

    agree). Small numbers of respondents were marked very low. The bar in the histogram is

    Figure 3.3

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    high for neutral option form a curve that is similar to the normal, bell shaped curve. Thus,

    data is normally distributed.

    The fig.4 shows the graphical representation of data through bars that is showing the

    response of the respondents related to investment decision. Most of the participants

    respond towards higher values but most of data lies in the center option 3 - 4 (3 is for

    neutral and 4 is for agree). Small numbers of respondents also marked very low. The bar

    in the histogram is high for neutral option, form a curve that is similar to the normal, bell

    shaped curve. Thus, data is normally distributed which showed that data is not dispersed

    from mean values.

    Figure 4.4

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    3.1.3 Scatter Plots

    Scatter plot or graph for two variables shows that how the scores of an individual on one

    variable associates with his or her scores on the other variable. Lets discuss each plot or

    graph one by one:

    Figure 3.5

    Figure 4.5 shows the results of scatter plot matrix where we intend to have some idea

    about the relationship between rate of return and investment decision. If we observe the

    flow of line that is downward from right to left this shows the positive relationship

    between rate of return and investment decision. This means that if the organization gives

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    high rate of return then it also increases the investing decision power. The above results

    have been confirmed by the table of correlations.

    Figure 3.6

    Figure 4.6 shows the results of scatter plot matrix where we intend to have some idea

    about the relationship between security and investment decision. If we observe the flow

    of line that is downward from right to left which shows the positive relationship between

    security and investment decision. This means that if the organization gives security then

    it also increases the investing decision power. This result has been confirmed in the table

    of correlations.

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    Figure 3.7

    Figure 4.7 shows the scatter plot matrix where we intend to have some idea about the

    relationship between risk and investment decision. If we observe the flow of line that is

    almost equal to straight line that is parallel to x-axis which shows that there is no

    relationship between risk and investment decision.

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    Figure 3.8

    Figure 4.8 shows the results of scatter plot matrix where we intend to have some idea

    about the relationship between security and rate of return. If we observe the flow of line

    that is downward from right to left which shows the positive relationship between

    security and rate of return?

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    Figure 3.9

    Figure 4.9 shows the results of scatter plot matrix where we intend to have some idea

    about the relationship between security and risk. If we observe the flow of line that is

    downward from right to left which shows the positive relationship between security and

    risk.

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    Figure 3.10

    Figure 4.10 shows the results of scatter plot matrix where we intend to have some idea

    about the relationship between rate of return and risk. If we observe the flow of line that

    is downward from right to left which shows the positive relationship between rate of

    return and risk? The above results have been confirmed by the table of correlations.

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    4. CorrelationCorrelation is used to check the mutual relationship among variables. For checking the

    relationship we will make two hypotheses: null (H0) and alternative (H1). We interpret

    the findings on the acceptance or rejection of the hypothesis. We used correlation matrix

    to check the mutual relationship of different variables.

    Table 4.1

    CorrelationRate_of_R

    eturn

    Investment

    Decision

    Rate_of_Return Pearson

    Correlation

    1 .194*

    Sig. (2-tailed) .017

    N 150 150

    Investment

    Decision

    Pearson

    Correlation

    .194* 1

    Sig. (2-tailed) .017

    N 150 150

    Table 4.4 presents the results of correlations. Where significance value (0.017) is less

    than 0.05 which shows that there exist a relationship between rate of return and

    investment decision. To check the strength of relationship between variables we compare

    the value of Pearson correlation with developed ranges. The Pearson correlation value

    (0.194) lies between 0 to 0.33 which shows that there is weak relationship between rate

    of return and investment decision. The +ve sign with Pearson value (0.194) shows that

    there is positive significant relationship between rate of return and investment decision.

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    Table 4.2

    Correlation

    Investment

    Decision

    Security

    Investment

    Decision

    Pearson

    Correlation

    1 .279**

    Sig. (2-tailed) .001

    N 150 150

    Security Pearson

    Correlation

    .279**

    1

    Sig. (2-tailed) .001

    N 150 150

    Table 4.5 presents the results of correlations. Where significance value (0.001) is less

    than 0.05 which shows that there is a relationship between security and investment

    decision. To check the strength of relationship between variables we compare the value

    of Pearson correlation with developed ranges. The Pearson correlation value (0.279) lies

    between 0 to 0.33 which shows that there is weak relationship between security and

    investment decision. The +ve sign with Pearson value (0.279) shows that both variables

    are positively correlated to each other.

    Table 4.3

    Correlation

    Investment

    Decision

    Risk

    Investment

    Decision

    Pearson

    Correlation

    1 .093

    Sig. (2-tailed) .256

    N 150 150

    Risk Pearson

    Correlation

    .093 1

    Sig. (2-tailed) .256

    N 150 150

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    Table 4.6 presents the results of correlations. Where significance value (0.256) is greater

    than 0.05 which shows that there is no relationship between risk and investment decision.

    Table 4.5

    Correlation

    Rate_of_R

    eturn

    Security

    Rate_of_Ret

    urn

    Pearson

    Correlation

    1 .461**

    Sig. (2-tailed) .000

    N 150 150

    Security Pearson

    Correlation

    .461**

    1

    Sig. (2-tailed) .000

    N 150 150

    Table 4.7 presents the results of correlation analysis. Where significance value (0.000) is

    less than 0.05 which shows that there is a relationship between rate of return and security.

    To check the strength of relationship between these two variables we compare the value

    of Pearson correlation with developed ranges. The Pearson correlation value (0.461) lies

    between 0.33 to 0.70 which shows that there is moderate relationship between rate of

    return and security. The +ve sign with Pearson value (0.461) shows that there is positive

    significant relationship between rate of return and security.

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    Table 4.6

    Correlation

    Rate_of_R

    eturn

    Risk

    Rate_of_Ret

    urn

    Pearson

    Correlation

    1 .203*

    Sig. (2-tailed) .013

    N 150 150

    Risk Pearson

    Correlation

    .203* 1

    Sig. (2-tailed) .013

    N 150 150

    Table 4.8 presents the results of correlations. Where significance value (0.013) is less

    than 0.05 which shows that there is a relationship between rate of return and risk. To

    check the strength of relationship between variables we compare the value of Pearson

    correlation with developed ranges. The Pearson correlation value (0.203) lies between 0

    to 0.33 which shows that there is weak relationship between rate of return and risk. The

    +ve sign with Pearson value (0.203) shows that both variables are positively correlated

    with each other.

    Table 4.7Correlation

    Risk Security

    Risk Pearson

    Correlation

    1 .216**

    Sig. (2-tailed) .008

    N 150 150

    Security Pearson

    Correlation

    .216** 1

    Sig. (2-tailed) .008N 150 150

    Table 4.9 presents the results of correlation. Where significance value (0.008) is less than

    0.05 which shows that there exist a relationship between risk and security. To check the

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    strength of relationship between these two variables we compare the value of Pearson

    correlation with developed ranges. The Pearson correlation value (0.216) lies between 0

    to 0.33 which shows that there is weak relationship between risk and security. The +ve

    sign with Pearson value (0.216) shows that there is positive significant relationshipbetween rate of risk and security.

    Regression

    Regression is used to check the effect size of independent variable on dependent variable.

    Let I discuss the results of regression

    Tables 4.8

    Variables Entered/Removed

    Mode

    l

    Variables

    Entered

    Variables

    Removed Method

    1 Rate_of_Ret

    urn. Enter

    a. All requested variables entered.

    b. Dependent Variable: Investment Decision

    Model Summary

    Mode

    l R R Square

    Adjusted R

    Square

    Std. Error of

    the Estimate

    1 .194a .038 .031 .62016

    a. Predictors: (Constant), Rate_of_Return

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    ANOVAb

    Model

    Sum of

    Squares df

    Mean

    Square F Sig.

    1 Regression 2.222 1 2.222 5.777 .017a

    Residual 56.920 148 .385

    Total 59.141 149

    a. Predictors: (Constant), Rate_of_Return

    b. Dependent Variable: Investment Decision

    The value of F-statistic (0.017) is statistically significant at less than five percent that

    explains that the independent variable rate of return effect the dependent variable

    investment decision. The value of the coefficient of determination (R2) is 0.038 which

    represents the simple correlation and, therefore, indicates a high degree of correlation.

    The R2value indicating that how much of the investment decision is being affected by

    rate of return and its value 0.038 means that rate of return contributing 3.8% in

    investment decisions. The value of the adjusted coefficient of determination (adj. R2) is

    0.031, which shows that 3.1% variations in investment decisions.

    Coefficients

    Model

    Unstandardized

    Coefficients

    Standardized

    Coefficients

    t Sig.B Std. Error Beta

    1 (Constant) 2.387 .348 6.856 .000

    Rate_of_Return

    .232 .097 .194 2.404 .017

    a. Dependent Variable: Investment Decision

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    The coefficient table presents the results of the regression analysis. The objective of the

    regression in this study is to find such an equation that could be used to find the impact of

    rate of return on investment decision. The specified regression equation takes the

    following form:

    Investment decision = a + B (Rate of return) +Ei

    Investment decision =2.387+0.232(Rate of return) +Ei

    The results show that the independent variable less significantly affects the investment

    decision as shown by the values of the t-statistic and the corresponding P-values. T-test isused to test the significance of the individual partial regression coefficients. This test

    shows that the coefficients of the predictor are statistically significant at less than five

    percent level of significance.

    Tables 4.9

    Variables Entered/Removed

    ModelVariablesEntered

    VariablesRemoved Method

    1 Security . Enter

    a. All requested variables entered.

    b. Dependent Variable: Investment Decision

    Model Summary

    Model R R Square

    Adjusted RSquare

    Std. Error ofthe Estimate

    1 .279a .078 .072 .60703

    a. Predictors: (Constant), Security

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    ANOVAs

    Model

    Sum of

    Squares df

    Mean

    Square F Sig.

    1 Regression 4.606 1 4.606 12.499 .001a

    Residual 54.536 148 .368

    Total 59.141 149

    a. Predictors: (Constant), Security

    b. Dependent Variable: Investment Decision

    The value of F-statistic (0.001) is statistically significant at less than five percent that

    explains that the independent variable security effect the dependent variable investment

    decision. The value of the coefficient of determination (R2) is 0.078 which represents the

    simple correlation and, therefore, indicates a high degree of correlation. The R2 value

    indicating that how much of the investment decision is being affected by security and its

    value 0.078 means that security contributing 7.8% in investment decisions. The value of

    the adjusted coefficient of determination (adj. R2) is 0.072, which shows that 7.2%

    variations in investment decisions.

    Coefficients

    Model

    Unstandardized

    Coefficients

    Standardized

    Coefficients

    t Sig.B Std. Error Beta

    1 (Constant

    )2.071 .327 6.326 .000

    Security .341 .096 .279 3.535 .001

    a. Dependent Variable: Investment Decision

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    Coefficients

    Model

    Unstandardized

    Coefficients

    Standardized

    Coefficients

    t Sig.B Std. Error Beta

    1 (Constant

    )2.071 .327 6.326 .000

    Security .341 .096 .279 3.535 .001

    The coefficient table presents the results of the regression analysis. The objective of the

    regression in this study is to find such an equation that could be used to find the impact of

    security on investment decision. The specified regression equation takes the following

    form:

    Investment Decision = a + B (Security) +Ei

    Investment Decision =2.071+0.341(Security) +Ei

    The results show that the independent variable security less significantly affects the

    investment decision as shown by the values of the t-statistic and the corresponding P-

    values. T-test is used to test the significance of the individual partial regression

    coefficients.

    Tables 4.10

    Variables Entered/Removed

    Model

    Variables

    Entered

    Variables

    Removed Method

    1 Risk . Enter

    a. All requested variables entered.

    b. Dependent Variable: Investment Decision

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    Model Summary

    Mode

    l R R Square

    Adjusted R

    Square

    Std. Error of

    the Estimate

    1 .093a .009 .002 .62938

    a. Predictors: (Constant), Risk

    The value of F-statistic (0.256) is not statistically significant at less than five percent that

    explains that the independent variable risk does not effect the dependent variable

    investment decision. The R2value indicating that how much of the investment decision is

    being affected by security and its value 0.009 means that risk contributing only 1% in

    investment decisions.

    Coefficients

    Model

    Unstandardized

    Coefficients

    Standardized

    Coefficients

    t Sig.B Std. Error Beta

    1 (Constant

    )2.833 .340 8.343 .000

    Risk .122 .107 .093 1.141 .256

    a. Dependent Variable: Investment Decision

    The coefficient table presents the results of the regression analysis. The objective of the

    regression in this study is to find such an equation that could be used to find the impact of

    risk on investment decision. The specified regression equation takes the following form:

    Investment Decision = a + B (Risk) +Ei

    Investment Decision =2.833+0.122(Risk) +Ei

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    Discussion

    Discussion

    Much of the economic and financial theories assume that individuals act rationally in the

    method of decision making, through taking into account all available data. But there isproof to confirm repeated patterns of illogicality in the way humans arrive at decisions

    and choices when faced with uncertainty. A study of the stock market that draw on

    psychology, throws light on why people buy or sell stocks and why sometimes do not buy

    or sell at all. The most vital challenge look by the investor is in the area of investment

    decisions. The profit made, or losses acquire by an investor can be attributed mainly to

    his decision-making abilities. In this study, the aim is to create the reality of such

    fundamental factors, driven through various issues, in the investment decision-making

    process. The capital market, similar to the money market plays a considerable

    responsibility in the national economy. A developed, active and vibrant capital market

    can adjoin widely in the rapidly economic growth and development. It circulates funds

    from people for investments purpose in the creative means of an economy, activating idle

    monetary resources and puts them in proper investments. Capital market also assists in

    capital generation. Capital formation is net accumulation to the present stock of capital in

    the economy. Pakistan had a positive presentation during the last month. Pakistan Stock

    Market (KSE100), rally 890 points or 5.23 percent during the last 30 days. The Karachi

    Stock Exchange 100 Index is a major stock market index which tracks the routine of

    largest companies by market capitalization from each division of Pakistani economy

    listed on the Karachi Stock Exchange.

    Secure investment is mandatory for economic growth above all, that will help attract

    investors in this context. That is very crucial problem for an inexperienced investor who

    seeks appropriate decision making criteria in this regard. The aim of the study is to

    explain the impact of different factors on investment decision. I decided to conduct a

    study that is consisting of such factors which influences while deciding whether to invest

    or not. My proposed variables that influence investment decision are rate of return,

    security and risk, although there are number of studies conducted by different scholars

    around the globe, different conceptual frame works in this regard presented by now but Iconsider above mentioned variables carry more importance than any other variables. This

    study will be helpful for the finance managers in corporate and industries of Pakistan in

    particular and those in developing countries and also give help to the layman who wants

    to invest in stock market. The population consists of all those investors who invest in

    stock market. The sample size for study consists of 150 questionnaires and each

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    questionnaire consists of 17 questions. In case of measuring the Investment decision,

    Rate of return, Security and Risk only filled questionnaire is used that was filled from

    different investors. Respondents data was obtained thorough one survey with 5-point

    Likert scale. There were different related questions in the survey for obtaining data for

    one variable. The focus of my research on quantitative approach because data used in thisstudy is in numerical form. Quantitative research is frequently apply for testing theory

    and also helps to check relationship between different variables whether they have

    significant relationship or not.

    We use Descriptive and Inferential statistics in our study because descriptive statistics

    summarize data in a meaningful way which is a representation of the entire population.

    Generally, there are two main kinds of descriptive statistic that are used to illustrate data,

    measures of central tendency include the mean, median and mode, whereas measures of

    variability include the standard deviation, the minimum and maximum values, kurtosis

    and skewness. Inferential statistic is used for in-depth analysis which shows the

    relationship between variables. We conduct inferential statistics to make the conclusions.

    Inferential statistics consist of regression, correlation, histogram, bar charts, scatter plots,

    chi-square test, f-test, z-test and t-tests. We use regression, correlation, histogram, scatter

    plots and f-test in our study. With descriptive statistics you are basically telling what is or

    what the data shows. With inferential statistics, you are trying to reach at the result that

    extends away from the urgent data alone. Histogram is a summary graph that is used to

    explain a count of the data points spread in various ranges. The effect is a rough

    calculation of the frequency distribution of the data. Scatter plots are used to show the

    relationship between two variables by presenting data points on a two-dimensional graph.

    These are especially valuable when there are a huge number of data points. Correlation is

    used to check relationship between variables. Thetype and degree of connection between

    any two or morevariables in which they differ jointly over aperiod.A regression model

    ismethod to find out the statistical relationshipbetween two or morevariables where a

    change in a dependent variable is associated with, and depends on, a change in one or

    moreindependent variables.

    The study shows different results related to data and purposed variables. First of all we

    check the reliability of data through Cronbachs alpha value. The value of Cronbachs

    alpha is 0.655 which is considered as reliable. Descriptive statistic table shows mean,

    minimum, maximum and standard deviation of all variables in which mean shows the

    average value of all variables and standard deviation shows the dispersion of data from

    mean values. Histogram and scatter plots show relationship in form of graphical

    representation. The values of correlation and regression analysis present the strength and

    http://www.investorguide.com/definition/type.htmlhttp://www.businessdictionary.com/definition/variable.htmlhttp://www.investorwords.com/3669/period.htmlhttp://www.businessdictionary.com/definition/technique.htmlhttp://www.businessdictionary.com/definition/relationship.htmlhttp://www.businessdictionary.com/definition/variable.htmlhttp://www.businessdictionary.com/definition/change.htmlhttp://www.businessdictionary.com/definition/dependent-variable.htmlhttp://www.businessdictionary.com/definition/associated.htmlhttp://www.businessdictionary.com/definition/independent-variable.htmlhttp://www.businessdictionary.com/definition/independent-variable.htmlhttp://www.businessdictionary.com/definition/associated.htmlhttp://www.businessdictionary.com/definition/dependent-variable.htmlhttp://www.businessdictionary.com/definition/change.htmlhttp://www.businessdictionary.com/definition/variable.htmlhttp://www.businessdictionary.com/definition/relationship.htmlhttp://www.businessdictionary.com/definition/technique.htmlhttp://www.investorwords.com/3669/period.htmlhttp://www.businessdictionary.com/definition/variable.htmlhttp://www.investorguide.com/definition/type.html
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    significances of variables. The results shows that there is weak positive significant

    relationship between rate of return and investment decision and study also shows that

    security and investment decision has moderate positive significant relationship but there

    is not any relationship between investment decision and risk. The results clearly illustrate

    that while taking investment decision, layman dont consider riskfactor if he expects toget high level of rate of returns of his investment while security factor is considerable

    after all, the whole picture shows that there are some other factors that are kept in mind

    while decision making.

    Conclusion

    According to the findings rate of return and securitys relationship with investment

    decision is significant but week while there is no relationship of risk with investment

    decision. which clearly illustrate that while taking investment decision, layman dont

    consider risk factor if he expects to get high level of rate of returns of his investmentwhile security factor is considerable after all, secondly, whole picture shows that there

    are some other factors that are kept in mind while decision making rather than proposed

    theoretical frame work. Still there is a need to study different aspects of investment

    decision making.

    Limitations and Delimitations

    The main disadvantage of the study is that the primary data is gathered to study investor

    behavioral pattern using questionnaires. Making financial decisions can be serious for

    various reasons that possibly could push many into making irrational decisions.

    Therefore, while answering a questionnaire, the same respondents wants to be relaxed

    and in a better frame of mind, hence when they have limited time they do not give proper

    response that affect the results. A second drawback arises out of the fact that Pakistan is a

    big country, and this study cannot be considered an estimate of the average Pakistani

    investor. The sample collected is mainly from the Lahore city, which represents the

    whole Pakistan population. The main advantage of this study is for Pakistani investor

    because there is not a sufficient work on this topic in past, it helps them to make a

    decision about investing in stock market. Secondly this study based on those variables on

    which not a lot of research was conducted in past and these variables have lots of

    important regarding investment decision.

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    Implications

    According to the finding of the study, investor should think rationally rather than

    emotionally, which means that while taking decision regarding investment especially in

    developing countries like Pakistan, layman should consider economical facts and figure

    of that country. Second very important thing, investor should come up with a proper plan

    of investment which encompasses the potential fluctuation of that particular stock market

    combined with possible corrective measures could be taken timely and investments

    investing and withdrawal should be properly planned.. Last but not least, the country

    where risk factor over investment is high and security on investment is insufficient,

    investor should focus on short term investment projects rather than long term.

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    Appendix A

    Factors that Effect Investment Decisions:

    Dear participant,

    The purpose of this survey is to explore the factors that effect the investment decisions. I am the

    student of Superior University and this survey has been conducted by me for my thesis purpose. I

    request you to kindly give me your valuable time to fill this questionnaire. I assure you that the

    data provided by you will be kept confidential.

    Thanks for your time and cooperation.

    Name (optional)

    1. Age Less than 25 years 2535 year 3545 year 45 plus

    2. Gender Male Female

    3. Nature of Investor Salaried Self Employed professional

    Please indicate how strongly you agree or disagree with each statement using the scale

    given below. Please mark the appropriate answer.

    ScaleStrongly Agree Agree Neutral Disagree Strongly Disagree

    5 4 3 2 1

    Rate of Return

    1 In my point of view rate of return attracts

    the investors.

    5 4 3 2 1

    2 The rate of return increases the market 5 4 3 2 1

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    value of the organization.

    3 The profit ratio effects the organizational

    environment.

    5 4 3 2 1

    4 My profit effect the organization

    goodwill.

    5 4 3 2 1

    Security1 The security of business is not appropriate

    in the country.

    5 4 3 2 1

    2 My security provides the domestic

    government of the foreign investors.

    5 4 3 2 1

    3 The security increases the business

    opportunity.

    5 4 3 2 1

    4 My organizations security satisfied the

    foreign investors.

    5 4 3 2 1

    5 Our countrys security effect the

    international relation and investing

    decision.

    5 4 3 2 1

    Risk

    1 I am a risk taker. 5 4 3 2 1

    2 My company has domestic branch office inmost of major city.

    5 4 3 2 1

    3 My company has international branch officein most of country.

    5 4 3 2 1

    4 My company hedges their risk throughderivative instruments.

    5 4 3 2 1

    5 My company prefer to individual investorsthan institutional investors.

    5 4 3 2 1

    Investment

    1 My investment can tolerate moderate losses

    in order to achieve potentially favorable

    return.

    5 4 3 2 1

    2 My investment can tolerate the risk of large

    losses in my portfolio in order to increase thepotential of achieving high returns.

    5 4 3 2 1

    3 My investment outpaces inflation. I am

    willing to assume some potential for short-term loss in order to achieve that goal.

    5 4 3 2 1

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