QS8578 Music combined 04.10.12 - Home - Ofcom · child's/children's television viewing in general, how concerned are you, if at all, by the types of things your child/children has

Page 1

Page Table Title Base Description Base

� 1 1 TV PLATFORM Base: All adults 16+ GB 4158

� 11 2 Q.X Are you a parent or guardian\primary carer?

Base: All adults 16+ in GB 4158

� 16 3 Q.A Number of children in household

Base: All parents\primary carers 1801

� 25 4 Q.A Number of children in household

Base: All parents/primary carers with children in the household aged 0-17 in GB and have a TV

1116

� 34 5 Q.B Age of children in household Base: All parents/primary carers with children in the household aged 0-17 in GB and have a TV

1116

� 44 6 Q.A/B Children 0-17yrs in Household Base: All parents/primary carers with children in the household aged 0-17 in GB and have a TV

1116

� 59 7 Q.P1 So, thinking about your child's/children's television viewing in general, how concerned are you, if at all, by the types of things your child/children has seen on TV in the last 12 months?


1116

� 64 8 Q.P1 So, thinking about your child's/children's television viewing in general, how concerned are you, if at all, by the types of things your child/children has seen on TV in the last 12 months?

Base: All parents/primary carers with children in the household aged 0-17 in GB and have a TV who are at all concerned

357

� 69 9 Q.P2 - Types of things that concern you about the things your child/children sees on TV - TV in general (Spontaneous)

Base: All parents/primary carers with children in the household aged 0-17 whoare concerned about the TV child views

357

� 89 10 Q.P3 And what types of programme concern you regarding your child's television viewing?


357

Page 2

Page Table Title Base Description Base

99 11 Q.P2 - Types of things that concern you about the things your child/children sees on TV - TV in general (Spontaneous)

Base: All parents/primary carers with children in the household aged 0-17 whoare concerned about only one type of programme that the child watches

92

103 12 Q.P2 - Types of things that concern you about the things your child/children sees on TV - TV in general (Spontaneous)


357

� 111 13 Q.B1 Let's imagine that a parent saw or heard something in the media - say, a programme on TV or online, an advert, a film or a video game - and they thought it was unsuitable for children. Where could they go to complain about it or to find advice? (unprompted)


1116

� 128 14 Q.B2 Just to check, which of these do you think a parent could go to?


1116

� 143 15 Q.B3 Have you ever heard of the website ParentPort before today? (Description of Parentport shown)


1116

� 148 16 Q.B1/B2/B3 ParentPort awareness Base: All parents/primary carers with children in the household aged 0-17 in GB and have a TV

1116

� 153 17 Q. ETHNICITY Base: All parents/primary carers with children in the household aged 0-17 in GB and have a TV

1116

� 163 18 Q. Breaks by breaks Base: All parents/primary carers with children in the household aged 0-17 in GB and have a TV

1116

Table 1

SOCIAL GRADEAGEGENDERC2DEABC1DEC2C1AB55+45-5435-4425-3416-24FemaleMaleTotal

(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

24271731160682110476841592591615716644224519134158Unweighted Base18782280102285513599221434721731670602214520134158Weighted Base

7069423353715453974422943653002478527961648Digital Satellite TV38%k41%km33%43%km40%k43%km31%41%g50%cfg45%g41%g40%40%40%through Sky for a

monthly subscription(i.e. satellite dish)

13888736556327738403436102124226Free-Sat TV through any7%hil4%7%hil8%hil4%3%5%5%6%5%6%5%6%5%satellite dish WITHOUT a

monthly subscription

24040712211824316419515110711183302345647Cable through Virgin13%18%jkm12%14%18%jkm18%jkm14%21%ceg15%17%14%14%17%b16%Media (previously ntl/

Telewest)

3884102381502331773611261249592427371798Freeview TV through TV21%il18%23%hijl18%17%19%25%cdef18%17%14%15%20%18%19%aerial and set-top box

without a monthlysubscription

7434-4621126511Top-Up TV through TV*i**i1%i-*i********aerial and set-top box

for a monthlysubscription

3934692231702572134181401259584472389862TV which has Freeview21%21%22%20%19%23%i29%cdef19%cd17%14%14%22%a19%21%channels built in (IDTV

using TV aerial, withouta separate set-top box)

-1--1-----1-11TV from Tiscali/-*--*-----*-**Homechoice

314613182917261416137433477TV from BT Vision2%2%1%2%2%2%2%2%2%2%1%2%2%2%

26*25213-41369TV from Talk Talk********-1%****

3319258108326555252752TV through a normal2%il1%2%hijl1%1%1%2%cdef1%1%1%1%1%1%1%aerial but receiving the

main 4 or 5 channelsonly

Page 1

Music Videos Omnibus Survey (QS8578 - 230738/230639)

TV PLATFORMBase: All adults 16+ GB

Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g - h/i/j/k/l/m

Table 1


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


2191385454597181230Other1%il*1%il1%***1%1%1%g1%g1%1%1%

SUMMARY CODES

9841398473511820579665465489424339120311792382PAY TV52%k61%km46%60%km60%km63%km46%64%cg67%cg63%cg56%g56%59%57%

8879235203675243998182912722202109688421810FTA47%ijl40%51%hijlm43%39%43%57%cdef40%d37%33%35%45%a42%44%

301423695274445222244TERRESTRIAL ONLY2%hil1%2%hijl1%1%1%2%def1%*1%1%1%1%1%

571063423911515112048696796163NO TV3%h5%hjm3%h3%7%hjklm2%1%2%3%g7%efg11%defg3%5%b4%

Page 2




Table 1

INTERNET ACCESSHOUSEHOLD SIZEMARITAL STATUSMarried\Living

NoneAny4+321Not marriedas marriedTotal(h)(g)(f)(e)(d)(c)(b)(a)


157149152236351324960910391648Digital Satellite TV22%43%h48%cd46%cd37%c28%34%44%b40%through Sky for a


391876036864597129226Free-Sat TV through any5%5%5%5%6%5%5%5%5%satellite dish WITHOUT a


65583179138223107242405647Cable through Virgin9%17%h16%c17%c16%c12%13%17%b16%Media (previously ntl/

Telewest)

220579158116305219382417798Freeview TV through TV30%g17%15%15%22%ef24%ef21%a18%19%aerial and set-top box


2104-524711Top-Up TV through TV***-*****aerial and set-top box


211651161137321242372490862TV which has Freeview29%g19%15%17%23%ef27%ef21%21%21%channels built in (IDTV


-1-1--1-1TV from Tiscali/-*-*--*-*Homechoice

27519133114275077TV from BT Vision*2%h2%2%2%2%1%2%2%

*85112459TV from Talk Talk*********

2725931624322052TV through a normal4%g1%1%*1%3%def2%a1%1%aerial but receiving the


Page 3



Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f - g/h

Table 1




52414745121830Other1%1%1%d1%d*1%1%1%1%

SUMMARY CODES

225215672851376737388314992382PAY TV31%63%h67%cd65%cd56%c41%49%63%b57%

46113493642806655018409711810FTA63%g39%33%36%48%ef55%def47%a41%44%

2519731123301444TERRESTRIAL ONLY3%g1%1%*1%2%def2%a1%1%

271364944303911152163NO TV4%4%5%d6%d2%4%d6%a2%4%

Page 4




Table 1

ETHNICITYGOVERNMENT REGIONSBlack/YorkshireAfro-SouthSouthEast ofWestEastand TheNorthNorth

OtherAsianCarribeanWhiteScotlandWalesWestEastLondonEnglandMidlandsMidlandsHumberWestEastTotal(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

2935019635673702213545665893913862873584691674158Unweighted Base29**35618935683582323215545483874133183584851844158Weighted Base

9156801397170137103237198139137121140172941648Digital Satellite TV30%44%42%39%47%bcd59%bcdef32%43%bef36%36%33%38%39%36%51%bcd40%through Sky for a

efgighikgiefgimonthly subscription(i.e. satellite dish)

4191418710221742572217121583226Free-Sat TV through any14%5%7%5%3%10%abcdek5%b8%abde10%abcd6%ab4%b4%4%b2%2%5%satellite dish WITHOUT a

kefikmonthly subscription

75632551416697981738965357929647Cable through Virgin23%16%17%15%11%j3%21%cghj14%j15%cj19%cjk22%cghj21%cghjk10%j16%cj16%j16%Media (previously ntl/

kkTelewest)

342247286123711181127571635910244798Freeview TV through TV10%12%13%20%mn17%j10%22%j21%j20%j19%j17%j20%j17%j21%j24%j19%aerial and set-top box


--110-2--131-2-211Top-Up TV through TV--1%*-1%h--*1%h*-1%-1%*aerial and set-top box


53918798875584636690816210511159862TV which has Freeview16%11%10%22%mn24%gh24%gh26%egh11%12%23%gh20%gh19%gh29%bdegh23%gh32%bde21%channels built in (IDTV

fghusing TV aerial, withouta separate set-top box)

---1---------1-1TV from Tiscali/---*---------*-*Homechoice

-1175717118811977-77TV from BT Vision-*1%2%n2%*2%2%2%2%3%a3%a2%1%-2%

-126--12-1*2-3-9TV from Talk Talk-*1%l*--**-**1%-1%-*

2734084641017353152TV through a normal5%2%2%1%2%bf2%f2%f1%2%f*2%f1%1%1%*1%aerial but receiving the


Page 5



Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)Proportions/Means: Columns Tested (5% risk level) - a/b/c/d/e/f/g/h/i/j/k - l/m/n/o** very small base (under 30) ineligible for sig testing

Table 1




12-272--193364-330Other2%1%-1%*--*2%bhi1%1%2%bhi1%b-2%bhi1%

SUMMARY CODES

1621311520302171461773292872252381971822621232382PAY TV53%60%61%57%61%cg63%bcg55%59%cg52%58%58%62%bcg51%54%67%bcg57%

i

12100551639152941612162301781611301712171021810FTA40%28%29%46%mn42%41%50%deg39%42%46%h39%41%48%eh45%55%bde44%

hjghjk

2733272531017233144TERRESTRIAL ONLY5%2%2%1%2%f1%2%f1%2%f*2%f1%1%1%*1%

2472092451126311229414252163NO TV8%13%l11%l3%1%2%3%k5%adk6%adk3%7%adfij1%4%k5%adk1%4%

k

Page 6




Table 1

Q.A NUMBER OF CHILDREN IN HHQ.B OLDEST CHILDQ.B AGE OF CHILDREN15-1710-14

None4+321yrsyrs4-9 yrs0-3 yrs12-170-1116-1712-155-110-4Total(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

-491524135022263083512314238851413435475294158Unweighted Base-**42*1544415272533333522244708981573815715074158Weighted Base

-2174234238123168172104226445781822902391648Digital Satellite TV-50%48%53%k45%49%50%49%46%48%50%50%48%51%47%40%through Sky for a


-36302816211516314912272834226Free-Sat TV through any-8%4%7%5%6%6%4%7%7%6%8%7%5%7%5%satellite dish WITHOUT a


-7265892494561298112725699075647Cable through Virgin-18%17%13%17%19%14%17%13%17%14%16%18%16%15%16%Media (previously ntl/

Telewest)

-6227093405366337514526569376798Freeview TV through TV-14%15%16%18%16%16%19%15%16%16%17%15%16%15%19%aerial and set-top box


--2-12-1-23113-11Top-Up TV through TV--2%l-*1%-*-**1%*1%-*aerial and set-top box


-525701074264544784152286881100862TV which has Freeview-12%16%16%20%17%19%15%21%18%17%18%18%14%20%b21%channels built in (IDTV


---------------1TV from Tiscali/---------------*Homechoice

--41189672141851113777TV from BT Vision--3%3%2%4%2%2%1%3%2%3%3%2%1%2%

-1221-4-145-4419TV from Talk Talk-3%k1%**-1%-*1%1%-1%1%**

-1213241165154352TV through a normal-1%1%*1%1%1%**1%1%1%1%1%1%1%aerial but receiving the


Page 7



Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)Proportions/Means: Columns Tested (5% risk level) - a/b/c/d/e/f - g/h/i/j - k/l/m/n/o* small base; ** very small base (under 30) ineligible for sig testing

Table 1




-12362324510156630Other-2%2%1%1%1%1%1%2%1%1%*1%1%1%1%

SUMMARY CODES

-291083043381832222391353275971092683983222382PAY TV-70%70%69%64%72%g67%68%61%70%66%70%70%70%a64%57%

-12511642169012813393174336631371962041810FTA-30%33%37%41%35%38%38%42%37%37%40%36%34%40%44%

-12-3221143132344TERRESTRIAL ONLY-1%l1%l-1%1%1%**1%*1%1%*1%1%

---------------163NO TV---------------4%

Page 8




Table 1

Q.P2 OFFENDED BYQ.B1\B2\B3 AWARENESS OF PARENTPORT(Q.P1) CONCERNEDTV CONTENTTV PLATFORM

(Q.B1\B2(Q.B2\B3Any\B3)) Prompt(Q.B3)(Q.B2)(Q.B1)ConcernedFairlyVeryoffenceSexualTerrestrTotalTotalPromptPromptSpont-Totalconcernedconcernedtakencontential onlyFTAPay TVTotal(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

80806429-35722713033419856188322654158Unweighted Base88*88*71*32**-**37424113435120744*181023824158Weighted Base

41413613-16210457155102-19916481648Digital Satellite TV46%46%50%40%-43%43%43%44%49%-11%c69%bc40%through Sky for a


101074-241592012-22614226Free-Sat TV through any12%12%9%12%-6%6%7%6%6%-12%ac1%5%satellite dish WITHOUT a


1414123-6643236032-62647647Cable through Virgin15%15%17%9%-18%18%17%17%16%-3%27%bc16%Media (previously ntl/

Telewest)

121297-7042286843-798110798Freeview TV through TV14%14%12%22%-19%18%21%19%21%-44%ac5%19%aerial and set-top box


111--33-31--1111Top-Up TV through TV2%2%2%--1%1%-1%*--*b*aerial and set-top box


1919149-6646206132-862160862TV which has Freeview21%21%20%30%-18%19%15%17%15%-48%ac7%21%channels built in (IDTV


------------11TV from Tiscali/------------**Homechoice

3322-119194-117777TV from BT Vision3%3%2%5%-3%4%1%3%2%-1%3%b2%

-----2-22---99TV from Talk Talk-----*-1%*---*b*

111--2111-446552TV through a normal1%1%2%--1%*1%*-100%ab**1%aerial but receiving the


Page 9



Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e - f/g/h - i/j/k/l/m* small base; ** very small base (under 30) ineligible for sig testing

Table 1




111--42241-1330Other1%1%1%--1%1%1%1%*-**1%

SUMMARY CODES

57574917-24316083230139-26723822382PAY TV65%65%69%54%-65%67%62%66%67%-15%c100%bc57%

39392819-153995414285-18102671810FTA44%44%39%58%-41%41%41%40%41%-100%ac11%c44%

111--2111-44--44TERRESTRIAL ONLY1%1%2%--1%*1%*-100%ab--1%

-------------163NO TV-------------4%

Page 10




Table 2


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


8729754714015284484994185233189010687791847Yes46%il43%i46%i47%i39%49%il35%c58%cdg72%cdfg47%cg15%50%a39%44%

10061305552454831474935304208353512107712342311No54%57%hm54%53%61%hjklm51%65%def42%e28%53%ef85%defg50%61%b56%

Page 11


Q.X Are you a parent or guardian\primary carer?Base: All adults 16+ in GB


Table 2




249159871848445519048913591847Yes34%47%h66%cd61%cd33%c21%27%57%b44%

4801831371305919716130510052311No66%g53%34%39%67%ef79%def73%a43%56%

Page 12




Table 2




171418815951511091562291981621641851732091101847Yes58%39%47%45%42%47%g49%egh41%36%42%40%58%bcefg48%egh43%g60%bce44%

hijkfghijk

122161001974206123164325350225248133185276742311No42%61%53%55%58%ad53%ad51%ad59%acd64%abc58%ad60%acdi42%52%ad57%ad40%56%

idij

Page 13




Table 2




-421544415272533333522244708981573815715071847Yes-100%100%100%100%100%100%100%100%100%100%100%100%100%100%44%

---------------2311No---------------56%

Page 14




Table 2




88887132-3742411343512071380511241847Yes100%100%100%100%-100%100%100%100%100%29%44%c47%c44%

----------31100512582311No----------71%ab56%53%56%

Page 15




Table 3


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


25628614810816612024154162138643232185411 child aged 0-1729%29%31%27%31%27%5%37%g31%g43%eg72%defg30%28%29%

202246971041211261291209115202651834482 children aged 0-1723%25%k21%26%23%28%k3%22%g40%cfg36%cfg23%g25%24%24%

7878482940383247945593631563 children aged 0-179%8%10%7%8%9%1%6%g15%cfg14%cfg5%g9%8%8%

20101288212189-1614304 children aged 0-172%hl1%3%hl2%1%**1%3%fg3%fg-1%2%2%

82522--261-37105 children aged 0-171%l*1%hl1%*--1%1%g*-*1%1%

1-1-----1--1-16 children aged 0-17*-*-----*--*-*

2-2----1-1-2-27 children aged 0-17*-*----*-*-*-*

1-1------1--118 children aged 0-17*-*------*--**

--------------9 children aged 0-17--------------

*-*------*-*-*10 or more children aged*-*------*-*-*0-17

SUMMARY CODES

56762231625133628640274476310897044851189ANY CHILDREN 0-1765%64%67%63%64%64%8%66%g91%fg97%efg99%efg66%62%64%

32112210102152612-2221434+ CHILDREN4%hl1%5%hil2%h2%**1%5%cfg4%cfg-2%3%2%

3053541551501921624581444881364294659No children aged 0-1735%36%33%37%36%36%92%cdef34%cde9%cd3%1%34%38%36%

1.835il1.7061.881il1.7781.6891.7271.5141.578c1.954cdf1.808cf1.3311.7551.7861.768Average number ofgchildren in household

1.0160.7671.1360.8400.8120.7110.7140.7950.9090.9760.5730.8900.9060.896Standard Deviation0.0010.0010.0030.0030.0030.0030.0120.0030.0020.0030.0030.0010.0020.001Error Variance

Page 16


Q.A Number of children in householdBase: All parents\primary carers


Table 3




4150095318114141503915411 child aged 0-1716%31%h13%c66%cdf25%cf7%31%29%29%

174313736429773714482 children aged 0-177%27%h52%cde13%cd*5%d16%27%b24%

8148153111251311563 children aged 0-173%9%h21%cde**1%5%10%b8%

22729--1821304 children aged 0-171%2%4%cde--1%2%2%2%

-1010---28105 children aged 0-17-1%1%de---*1%1%

-11----116 children aged 0-17-**----**

*12---*127 children aged 0-17***---***

1-1----118 children aged 0-17*g-*----**

---------9 children aged 0-17---------

-**----**10 or more children aged-**----**0-17

SUMMARY CODES

701119664383117252639261189ANY CHILDREN 0-1728%70%h92%cde79%cd26%c13%54%68%b64%

44042--11033434+ CHILDREN1%2%6%cde--1%2%2%2%

17947954101339165226433659No children aged 0-1772%g30%8%21%f74%ef87%def46%a32%36%

1.6921.7732.249de1.172d1.0251.5911.6151.811b1.768Average number ofchildren in household

1.1240.8810.8890.3830.1870.7860.8660.9010.896Standard Deviation

Page 17




Table 3




0.0140.0010.001**0.0230.0020.0010.001Error Variance

Page 18




Table 3



18143921543155102167231219152159160166194961801Unweighted Base17**14188*1595151109*156229198162164185173209110*1847Weighted Base

9512945149425357654250464570255411 child aged 0-1751%36%33%28%32%38%adh34%25%33%26%30%25%26%33%23%29%

5432937037213758544638434946184482 children aged 0-1730%30%33%l23%25%19%24%25%27%a29%a23%23%29%a22%16%24%

123191139892522111611182261563 children aged 0-177%16%l21%l7%6%7%6%11%11%7%10%6%11%11%5%8%

1312422443231181304 children aged 0-176%2%1%2%2%1%2%2%2%1%2%1%*4%1%2%

-11611-11-11-4-105 children aged 0-17-1%1%*1%1%-**-1%1%-2%-1%

---1---1---1---16 children aged 0-17---*---*---1%---*

1-**----1**----27 children aged 0-173%-1%*----***----*

---1---1-------18 children aged 0-17---*---*-------*

----------------9 children aged 0-17----------------

*-------*------*10 or more children aged3%-------*------*0-17

SUMMARY CODES

17121799689873102145146102107103114149501189ANY CHILDREN 0-17100%86%l90%l61%64%a67%a65%a63%a74%adf63%a65%a56%65%a72%ad45%64%

h

24233334653441111434+ CHILDREN12%3%2%2%2%3%2%2%2%2%3%2%*5%c1%2%

Page 19



Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)Proportions/Means: Columns Tested (5% risk level) - a/b/c/d/e/f/g/h/i/j/k - l/m/n/o* small base; ** very small base (under 30) ineligible for sig testing

Table 3



18143921543155102167231219152159160166194961801Unweighted Base17**14188*1595151109*156229198162164185173209110*1847Weighted Base

-2096275435548451605882606061659No children aged 0-17-14%10%39%mn36%33%35%37%g26%37%g35%44%bg35%28%55%bce36%

fghijk

2.0691.8491.950l1.7321.6681.6371.6391.887i1.8051.7671.7851.7631.7791.8591.6391.768Average number ofchildren in household

1.9180.8860.9410.8550.8190.8990.7890.9560.9970.8220.9320.9000.7351.0130.7530.896Standard Deviation0.2040.0060.0110.0010.0070.0130.0060.0060.0060.0070.0090.0100.0050.0070.0130.001Error Variance

Page 20




Table 3




----52799115134179179348591201282205411 child aged 0-17----100%lmn39%34%38%80%hij38%b39%bc37%b32%b22%43%bc29%

---441-9214116741182359531632691864482 children aged 0-17---100%kmn-36%g42%g47%gj18%39%40%34%43%47%adef37%24%

--154--4657474761503669135721563 children aged 0-17--100%kln--18%g17%g13%g2%16%17%23%a18%24%aef14%8%

-30---12144-21306192821304 children aged 0-17-71%klm---5%gh4%gh1%-5%3%4%5%5%4%2%

-8---26--772774105 children aged 0-17-19%klm---1%2%h--2%1%1%2%1%1%1%

-1---1---11111116 children aged 0-17-4%klm---1%---*******

-2---**1-12*12227 children aged 0-17-4%klm---***-*******

-1----1--11-11118 children aged 0-17-2%kl----*--**-****

----------------9 children aged 0-17----------------

-*---*---*******10 or more children aged-1%kl---*---*******0-17

SUMMARY CODES

-421544415272533333522244708981573815715071189ANY CHILDREN 0-17-100%100%100%100%100%100%100%100%100%100%100%100%100%100%64%

-42---16214-32419293929434+ CHILDREN-100%klm---6%gh6%gh1%-7%5%6%8%e7%6%2%

---------------659No children aged 0-17---------------36%

-4.501klm3.000kl2.0001.0001.958gh1.980gh1.782g1.2211.9571.8932.0232.066ae2.182ae1.8571.768Average number offchildren in household

-1.0510.0010.0000.0001.0460.9740.7430.4601.0390.9351.0941.0610.9671.0100.896Standard Deviation

Page 21




Table 3




-0.023*0.0000.0000.0050.0030.0020.0010.0030.0010.0080.0030.0020.0020.001Error Variance

Page 22




Table 3



80806429-3572271303341981381910431801Unweighted Base88*88*71*32**-**37424113435120713**80511241847Weighted Base

41413613-15197541347432163385411 child aged 0-1746%46%50%39%-40%40%41%38%36%27%27%30%29%

36362517-137914713180-1643044482 children aged 0-1741%41%36%55%-37%38%35%37%39%-20%27%b24%

101091-74472773452511081563 children aged 0-1711%11%12%4%-20%20%20%21%22%14%6%10%b8%

111--95497-722304 children aged 0-171%1%1%--2%2%3%3%3%-1%2%2%

1111-31232-45105 children aged 0-171%1%1%2%-1%*1%1%1%-1%*1%

------------116 children aged 0-17------------**

----------1**27 children aged 0-17----------4%***

-----------1-18 children aged 0-17-----------*-*

--------------9 children aged 0-17--------------

-----------***10 or more children aged-----------***0-17

SUMMARY CODES

88887132-37424113435120764437801189ANY CHILDREN 0-17100%100%100%100%-100%100%100%100%100%45%55%69%b64%

1111-126612811229434+ CHILDREN2%2%2%2%-3%3%4%3%4%4%2%3%2%

----------7362344659No children aged 0-17----------55%45%a31%36%

Page 23




Table 3




1.6881.6881.6641.721-1.8651.8511.8911.9011.9442.2161.7091.7951.768Average number ofchildren in household

0.7670.7670.8070.767-0.8670.8410.9150.8720.8782.0080.9020.8860.896Standard Deviation0.0070.0070.0100.020-0.0020.0030.0060.0020.0040.8060.0020.0010.001Error Variance

Page 24




Table 4


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

686430452234241189432154013411167243921116Unweighted Base55560830924532828140*271465298896894741163Weighted Base

25027614610516111524152158129643142135271 child aged 0-1745%45%47%43%49%41%60%e56%de34%43%e72%def46%45%45%

196244941021181261290206113202601804412 children aged 0-1735%40%k30%42%k36%45%km31%33%44%cf38%c23%38%38%38%

7678472840383247745593621543 children aged 0-1714%13%15%12%12%14%8%9%17%cf15%cf5%13%13%13%

20101288212189-1614304 children aged 0-174%hl2%4%hl3%2%1%1%1%4%f3%-2%3%3%

8-52---251-3585 children aged 0-171%l-2%hil1%l---1%1%*-*1%1%

1-1-----1--1-16 children aged 0-17*-*-----*--*-*

2-2----1-1-2-27 children aged 0-17*-*----*-*-*-*

1-1------1--118 children aged 0-17*-*------*--**

--------------9 children aged 0-17--------------

*-*------*-*-*10 or more children aged*-*------*-*-*0-17

SUMMARY CODES

55560830924532828140271465298896894741163ANY CHILDREN 0-17100%100%100%100%100%100%100%100%100%100%100%100%100%100%

3210221082152412-2219424+ CHILDREN6%hil2%7%hil4%hl2%1%1%2%5%c4%c-3%4%4%

--------------No children aged 0-17--------------

1.838il1.7071.883il1.7801.6791.7391.5141.580c1.945cfg1.831cf1.3331.7621.7791.769Average number ofchildren in household


Page 25


Q.A Number of children in householdBase: All parents/primary carers with children in the household aged 0-17 in GB and have a TV

Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g - h/i/j/k/l/m* small base

Table 4



861030602361126273068101116Unweighted Base67*109665536911325**2569071163Weighted Base

3948893308112141463805271 child aged 0-1759%g44%14%83%f99%ef54%57%a42%45%

164253706119753664412 children aged 0-1724%39%h56%de16%d1%37%29%40%b38%

8146151111241301543 children aged 0-1713%13%23%de*1%5%9%14%13%

22729--1821304 children aged 0-174%2%4%de--4%3%2%3%

-88---2685 children aged 0-17-1%1%---1%1%1%

-11----116 children aged 0-17-**----**

*12---*127 children aged 0-171%**---***

1-1----118 children aged 0-171%g-*----**

---------9 children aged 0-17---------

-**----**10 or more children aged-**----**0-17

SUMMARY CODES

671096655369113252569071163ANY CHILDREN 0-17100%100%100%100%100%100%100%100%100%

43840--11031424+ CHILDREN5%3%6%de--4%4%3%4%

---------No children aged 0-17---------


1.1440.8740.8800.3800.1640.7860.8700.8930.892Standard Deviation

Page 26



Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f - g/h* small base; ** very small base (under 30) ineligible for sig testing

Table 4




0.0150.0010.001**0.0230.0020.0010.001Error Variance

Page 27




Table 4



181127890692601091451559510079106132431116Unweighted Base17**113*77*95497*72*99*142142100*105*102*112*14350*1163Weighted Base

9462744449405155624050444467255271 child aged 0-1751%41%35%47%50%56%ch51%38%44%40%47%44%39%47%51%45%

5402936636213658534635434945184412 children aged 0-1730%35%37%38%38%29%36%41%37%46%bj34%42%44%31%36%38%

123191119892422111611182161543 children aged 0-177%20%l24%l12%9%11%9%17%16%11%15%11%16%15%12%13%

1312422443231181304 children aged 0-176%3%1%3%2%2%4%3%2%2%2%1%1%5%2%3%

-11611-11-11-2-85 children aged 0-17-1%1%1%1%2%-**-1%1%-1%-1%

---1---1---1---16 children aged 0-17---*---*---1%---*

1-**----1**----27 children aged 0-173%-1%*----***----*

---1---1-------18 children aged 0-17---*---*-------*

----------------9 children aged 0-17----------------

*-------*------*10 or more children aged3%-------*------*0-17

SUMMARY CODES

1711377954977299142142100105102112143501163ANY CHILDREN 0-17100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%

2423333465344191424+ CHILDREN12%4%3%3%3%4%4%4%3%3%4%4%1%7%c2%4%

----------------No children aged 0-17----------------

2.0691.8831.973l1.7351.6661.6461.6491.892i1.8191.7821.7801.7711.7881.8231.6391.769Average number ofchildren in household

Page 28




Table 4





Page 29




Table 4




----52799115134179179348591201282205271 child aged 0-17----100%lmn39%34%38%80%hij38%b39%bc37%b32%b22%43%bc45%

---441-9214116741182359531632691864412 children aged 0-17---100%kmn-36%g42%g47%gj18%39%40%34%43%47%adef37%38%

--154--4657474761503669135721543 children aged 0-17--100%kln--18%g17%g13%g2%16%17%23%a18%24%aef14%13%

-30---12144-21306192821304 children aged 0-17-71%klm---5%gh4%gh1%-5%3%4%5%5%4%3%

-8---26--77277485 children aged 0-17-19%klm---1%2%h--2%1%1%2%1%1%1%

-1---1---11111116 children aged 0-17-4%klm---1%---*******

-2---**1-12*12227 children aged 0-17-4%klm---***-*******

-1----1--11-11118 children aged 0-17-2%kl----*--**-****

----------------9 children aged 0-17----------------

-*---*---*******10 or more children aged-1%kl---*---*******0-17

SUMMARY CODES

-421544415272533333522244708981573815715071163ANY CHILDREN 0-17-100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%

-42---16214-32419293929424+ CHILDREN-100%klm---6%gh6%gh1%-7%5%6%8%e7%6%4%

----------------No children aged 0-17----------------

-4.501klm3.000kl2.0001.0001.958gh1.980gh1.782g1.2211.9571.8932.0232.066ae2.182ae1.8571.769Average number offchildren in household

-1.0510.0010.0000.0001.0460.9740.7430.4601.0390.9351.0941.0610.9671.0100.892Standard Deviation

Page 30




Table 4




-0.023*0.0000.0000.0050.0030.0020.0010.0030.0010.0080.0030.0020.0020.001Error Variance

Page 31




Table 4




41413613-15197541347432163385271 child aged 0-1746%46%50%39%-40%40%41%38%36%59%49%43%45%

36362517-137914713180-1643044412 children aged 0-1741%41%36%55%-37%38%35%37%39%-37%39%38%

101091-74472773452511081543 children aged 0-1711%11%12%4%-20%20%20%21%22%31%12%14%13%

111--95497-722304 children aged 0-171%1%1%--2%2%3%3%3%-1%3%3%

1111-31232-4585 children aged 0-171%1%1%2%-1%*1%1%1%-1%1%1%

------------116 children aged 0-17------------**

----------1**27 children aged 0-17----------10%***

-----------1-18 children aged 0-17-----------*-*

--------------9 children aged 0-17--------------

-----------***10 or more children aged-----------***0-17

SUMMARY CODES

88887132-37424113435120764437801163ANY CHILDREN 0-17100%100%100%100%-100%100%100%100%100%100%100%100%100%

1111-126612811229424+ CHILDREN2%2%2%2%-3%3%4%3%4%10%3%4%4%

--------------No children aged 0-17--------------

Page 32




Table 4






Page 33




Table 5


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


6055342632232238492567481160-11 months11%9%11%11%10%8%4%1%8%f16%ef29%defg10%10%10%

564534222817-130472364371011 year old10%7%11%h9%9%6%-1%6%f16%efg26%defg9%8%9%

806341402736-250692276681442 years old14%i10%13%16%il8%13%-1%11%fg23%efg25%efg11%14%12%

656235303428-947541777511283 years old12%10%11%12%10%10%-3%10%fg18%efg19%efg11%11%11%

7864443433311961512191511424 years old14%11%14%14%10%11%1%3%13%fg17%fg24%efg13%11%12%

6967442533341166550482541365 years old12%11%14%10%10%12%2%6%14%cf17%cfg5%12%11%12%

5855342429263115840-58551136 years old11%9%11%10%9%9%8%c4%c13%cf14%cf-8%12%10%

476227203130*136431174341087 years old8%10%9%8%10%11%1%5%14%cfg10%cf1%11%7%9%

613331301815220422915341948 years old11%hil5%10%il12%hil5%5%4%7%c9%c10%c1%8%9%8%

5260292336241176130169431119 years old9%10%9%9%11%8%3%6%13%cf10%c1%10%9%10%

4752281922304205521-59409910 years old8%8%9%8%7%11%9%c7%c12%cd7%c-9%8%8%

4959292026335295817-624710911 years old9%10%9%8%8%12%12%c11%cd12%cd6%c-9%10%9%

5160252629314405313-624911112 years old9%10%8%11%9%11%11%c15%cd11%cd4%c-9%10%10%

48642820422374250131773611313 years old9%11%9%8%13%8%18%cd16%cd11%cd4%1%11%8%10%

Page 34


Q.B Age of children in householdBase: All parents/primary carers with children in the household aged 0-17 in GB and have a TV


Table 5


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


4158221930281045358-57429914 years old7%10%7%8%9%10%25%cde17%cde8%cd3%-8%9%8%

4969321738311156457-685011915 years old9%11%10%7%12%11%27%cde21%cde10%cd2%-10%11%10%

474827202820542451156399516 years old8%8%9%8%9%7%13%cd15%cde10%cd*2%8%8%8%

343824102315442251-34387217 years old6%6%8%4%7%5%9%cd15%cde5%cd*-5%8%b6%

SUMMARY CODES

273234149124123112220185214853062015070-449%hil38%48%il51%hil37%40%6%7%40%fg72%efg96%defg44%42%44%

2703001501211571441010629015873412305715-1149%49%48%49%48%51%25%c39%c62%cdfg53%cfg8%49%49%49%

1632199172123962916015437123115138112-1529%36%km29%29%38%km34%71%cde59%cde33%cd13%c1%33%32%33%

7681472948339796621867115716-1714%13%15%12%15%12%23%cd29%cde14%cd1%2%12%15%14%

44445424619823621811117392290885353638980-1180%il75%79%i81%i72%78%28%43%84%fg97%efg99%efg78%77%77%

208262118901471143321018738227419647012-1738%43%38%37%45%m41%81%cde77%cde40%cd13%c2%40%41%40%

1.791il1.6681.833il1.7381.6511.6881.4821.541c1.898cfg1.779cf1.3331.7211.7351.727Average number ofchildren in household


Page 35




Table 5




1610075353319971160-11 months24%g9%11%d10%d2%12%7%11%10%

99258348214881011 year old14%8%9%9%7%6%5%10%b9%

141308345115261181442 years old21%g12%13%12%10%19%10%13%12%

81198036102251021283 years old13%11%12%10%9%6%10%11%11%

9133953575271151424 years old13%12%15%de9%6%19%10%13%12%

71291062262261101365 years old10%12%16%de6%5%8%10%12%12%

710692136219951136 years old10%10%14%de4%6%7%7%10%10%

510373276229801087 years old8%9%11%7%5%8%11%9%9%

4907113741875948 years old6%8%11%e4%6%14%7%8%8%

510684222319921119 years old8%10%13%de6%2%14%7%10%10%

79283122117829910 years old10%8%13%de3%2%4%7%9%8%

5104881091268310911 years old7%9%13%e3%8%e5%10%9%9%

3107831882308111112 years old5%10%13%e5%7%8%12%9%10%

2110792572278511313 years old4%10%12%e7%6%8%11%9%10%

Page 36




Table 5




19876175116839914 years old1%9%h12%de4%4%5%6%9%8%

2116832861259311915 years old4%11%13%de8%5%6%10%10%10%

59069187122729516 years old7%8%11%e5%6%5%9%8%8%

27045215121517217 years old3%6%7%6%4%4%8%6%6%

SUMMARY CODES

444642761773914944135070-465%g42%42%48%d35%57%37%46%b44%

2754441710638101174545715-1140%50%64%de29%34%40%46%50%49%

8373270822558529638112-1512%34%h41%de22%22%18%33%33%33%

7151105391123911815716-1710%14%16%e11%10%9%15%13%14%

6083853326977191847148980-1190%g76%81%de73%68%73%72%79%b77%

1445631411236711135947012-1721%42%h48%de30%32%27%43%40%40%


1.0980.8150.8140.3780.1640.7860.8060.8370.833Standard Deviation0.0140.0010.001**0.0230.0020.0010.001Error Variance

Page 37




Table 5




11059999514159137121941160-11 months8%9%6%10%9%13%5%10%11%10%12%6%11%13%i9%10%

113583812101214711561511011 year old4%11%7%9%8%16%acd10%9%10%7%11%5%6%10%1%9%

2131011913713141491219171971442 years old12%11%13%12%13%9%13%10%10%9%12%19%15%13%15%12%

520129178823151479162111283 years old27%18%l15%10%7%11%8%16%a11%14%a7%8%14%a14%a1%11%

1198112971425161414816991424 years old6%17%11%12%10%9%14%17%b11%14%14%8%15%b6%18%b12%

31815100579291881413111841365 years old16%16%19%l10%6%9%9%21%cfik13%8%14%13%10%12%7%12%

214790956141271218111741136 years old9%13%10%9%9%6%6%10%8%7%12%17%i10%12%8%10%

1166851241016119914111111087 years old9%14%8%9%12%5%10%11%8%9%8%14%10%7%3%9%

-10117310491014712411102948 years old-9%14%8%11%5%9%7%10%7%12%4%9%7%5%8%

21013867691022168471581119 years old12%9%17%l9%7%8%9%7%16%cdh16%cdh8%4%6%10%16%d10%

11268056712971313121229910 years old3%11%8%8%5%9%8%8%6%7%12%12%11%8%4%8%

31213815241714131191415410911 years old16%11%17%l8%5%2%4%12%j10%13%ij10%8%13%ij11%8%9%

1108929912121315610415611112 years old6%9%11%10%10%13%c12%c9%9%15%c6%10%3%10%11%10%

176981651213117891212811313 years old3%7%8%10%17%g7%12%9%8%7%7%9%10%9%16%10%

Page 38




Table 5




251082103121114876101089914 years old14%4%13%n9%11%5%13%7%10%8%7%6%9%7%17%8%

164108988151613814914511915 years old6%5%5%11%9%12%8%10%11%13%8%13%8%10%9%10%

11177668111394108111229516 years old3%10%9%8%6%11%12%9%7%4%10%8%10%8%3%8%

3526395461085641327217 years old19%4%2%7%9%7%4%4%7%8%5%6%4%9%4%6%

SUMMARY CODES

9593540338384071634350345063165070-450%53%46%42%39%54%ad40%50%ad44%43%48%34%45%44%32%44%

9645044945254482704857515868235715-1154%56%65%l47%46%35%45%57%j49%48%55%j50%51%47%47%49%

42523328392237444638273432412138112-1523%22%30%34%n40%30%37%31%33%38%26%34%29%29%43%33%

414813215121519181214131422415716-1722%12%10%14%15%17%15%13%12%12%14%13%12%16%7%14%

13996372171536911611379867690112338980-1179%88%l83%76%73%74%69%82%i80%79%82%i75%80%78%67%77%

63228403482746555342364341542447012-1733%28%37%42%n49%37%47%38%37%42%34%43%37%38%49%40%

1.7271.8631.939l1.6941.6311.5861.6381.8591.7621.7651.7451.7271.7181.7771.5671.727Average number ofchildren in household


Page 39




Table 5




-621464331129721011629261161160-11 months-14%14%10%8%1%3%8%ij32%hij2%13%bcdf1%2%4%23%bcdef10%

-10192745692758910148341011011 year old-24%kl12%l6%8%3%3%8%ij26%hij2%11%bcdf3%2%6%cf20%bcdef9%

-7216650413517610144110431441442 years old-16%13%15%k10%1%4%15%ij34%hij2%16%bcdf1%3%8%cdf28%bcdef12%

-6275441617426219128219521281283 years old-14%18%k12%k8%2%5%12%ij28%hij4%14%bcdf1%5%9%cdf25%bcdef11%

-10236841418119-15142314551421424 years old-24%k15%k16%k8%2%6%gj34%gij-3%16%bcdf2%4%10%cdf28%bcde12%

f

-11357218113293-27136526136541365 years old-26%k23%k16%k3%4%g9%gj26%gij-6%15%acdf3%7%24%acdef11%df12%

-15305118102876-21113419113441136 years old-36%klm19%kl11%k3%4%g8%g21%gij-4%13%acdf3%5%20%acdef9%cdf10%

-827502382872-22108518108311087 years old-20%k18%k11%k4%3%g8%gj20%gij-5%12%acdf3%5%19%acdef6%9%

-14234512104143-31949289428948 years old-33%klm15%k10%k2%4%g12%gj12%gj-7%10%af5%7%16%acdef5%8%

-12275023123762-351111029111291119 years old-30%kl17%k11%k4%5%g11%gj17%gij-7%12%acdf6%8%20%acdef6%10%

-112749121782--3999123099229910 years old-27%kl17%k11%k2%7%gh25%ghj--8%a11%a8%8%a17%acdef4%8%

-84037232187--4810916401091810911 years old-20%kl26%kl8%k4%8%gh26%ghj--10%a12%a10%a11%a19%acde4%9%

f

-152153222784--1116213111532011112 years old-37%klm14%k12%k4%11%gh25%ghj--24%abde7%a8%29%abde9%a4%10%

Page 40




Table 5




-62248373181--1135315113461411313 years old-15%14%k11%7%12%gh24%ghj--24%abde6%a9%a30%abde8%a3%10%

-81751222573--9947239942109914 years old-20%k11%k12%k4%10%gh22%ghj--21%abe5%a14%abe26%abde7%a2%8%

-11184840119---1193522119321211915 years old-28%klm12%11%8%47%ghi---25%abde4%14%abe31%abde6%a2%10%

-729253395---954395414089516 years old-18%kl19%kl6%6%37%ghi---20%abce5%a60%abcef11%ae7%a2%8%

-412302672---721872311827217 years old-10%8%7%5%28%ghi---15%abce2%a46%abcef8%abe3%a*6%

SUMMARY CODES

-297218622019602042245250710501805075070-4-70%klm47%42%42%8%18%j58%ij100%hij11%56%bcdf6%13%d32%cdf100%bcde44%

f

-3913526912879220272-182571541555711805715-11-93%kl87%kl61%k24%31%g66%gj77%gij-39%64%acdf35%41%100%acde36%49%

f

-2969163120165216--381177693811555038112-15-70%klm45%k37%k23%65%gh65%gh--81%abde20%a44%abe100%abde27%ae10%33%

f

-9365359157---1575715769541015716-17-23%k23%kl12%11%62%ghi---33%abce6%a100%abcef18%abe10%ae2%14%

-4115035934885237352224205898571775715078980-11-98%kl97%kl82%k66%33%71%j100%ij100%ij44%100%cdf37%46%100%cdf100%cdf77%

-3276182179253216--4702051573811825247012-17-77%klm50%k41%k34%100%ghi65%gh--100%abe23%a100%abe100%abe32%ae10%40%

-4.111klm2.851kl1.977k1.0001.904gh1.928gh1.742g1.2011.9031.8481.9812.003ae2.124ae1.8191.727Average number offchildren in household

-0.9800.3720.1500.0000.9590.9330.6840.4110.9730.8720.9710.9900.8980.9380.833Standard Deviation-0.0200.001*0.0000.0040.0030.0010.0010.0020.0010.0070.0030.0010.0020.001Error Variance

Page 41




Table 5




5523-302192713143771160-11 months6%6%2%11%-8%9%7%8%6%10%10%10%10%

8865-219122112-38641011 year old9%9%8%14%-6%4%9%6%6%-9%8%9%

9964-3019112611-55971442 years old10%10%8%11%-8%8%8%7%5%-12%12%12%

9976-3925143618360721283 years old10%10%10%17%-11%10%11%10%9%58%14%a9%11%

111175-4927224720-59901424 years old12%12%10%15%-13%11%17%13%9%-13%12%12%

8863-5427275232-56881365 years old9%9%9%11%-14%11%20%g15%15%-13%11%12%

5551-5028214929-41751136 years old6%6%6%3%-13%12%16%14%14%-9%10%10%

5552-3625113622231801087 years old6%6%8%6%-9%10%8%10%11%41%7%10%9%

7764-3523123420-2967948 years old8%8%8%12%-9%10%9%10%10%-6%9%8%

7753-3723143726-38821119 years old8%8%7%11%-10%10%11%10%13%-9%11%10%

1010102-3622133423-26749910 years old11%11%14%7%-10%9%10%10%11%-6%10%b8%

6643-5333205340-417110911 years old7%7%5%8%-14%14%15%15%20%-9%9%9%

1414135-4128144026-417711112 years old16%16%18%14%-11%11%10%11%13%-9%10%10%

131394-37271032222477211313 years old14%14%13%13%-10%11%7%9%11%31%11%9%10%

Page 42




Table 5




8872-352783217-36729914 years old9%9%10%5%-9%11%6%9%8%-8%9%8%

9973-46351243261319211915 years old10%10%10%8%-12%14%9%12%13%20%7%12%b10%

9972-3015153022-40619516 years old10%10%10%7%-8%6%11%9%11%-9%8%8%

666--241862417127567217 years old6%6%8%--6%7%4%7%8%22%6%7%6%

SUMMARY CODES

34342418-13478561225932043225070-439%39%34%56%-36%32%42%35%29%58%46%41%44%

41413415-2161358221213321963985715-1146%46%47%46%-58%56%61%60%64%41%44%51%b49%

38383310-1411004012980313726838112-1543%43%46%31%-38%42%f30%37%39%51%31%34%33%

1414122-503317503516310915716-1716%16%17%7%-13%14%13%14%17%22%14%14%14%

65655226-28617611127115533365978980-1174%74%73%82%-76%73%83%g77%75%58%76%76%77%

45453911-1621134915193417432747012-1751%51%55%34%-43%47%37%43%45%74%39%42%40%



Page 43




Table 6


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


55560830924532828140271465298896894741163NUMBER OF CHILDREN 0-17100%100%100%100%100%100%100%100%100%100%100%100%100%100%(Net)

2502761461051611152415215812964314213527145%45%47%43%49%41%60%e56%de34%43%e72%def46%45%45%

19624494102118126129020611320260180441235%40%k30%42%k36%45%km31%33%44%cf38%c23%38%38%38%

767847284038324774559362154314%13%15%12%12%14%8%9%17%cf15%cf5%13%13%13%

3210221082152412-2219424+6%hil2%7%hil4%hl2%1%1%2%5%c4%c-3%4%4%

27323414912412311222018521485306201507CHILDREN AGED 0-4 (Net)49%hil38%48%il51%hil37%40%6%7%40%fg72%efg96%defg44%42%44%

20717611097898621714315962240143383137%il29%36%il39%il27%31%6%6%31%fg53%efg71%defg35%30%33%

585534243223-34346216053113210%9%11%10%10%8%-1%9%f15%efg24%defg9%11%10%

744422---91651131%1%1%1%*1%---3%ef1%ef1%1%1%

1-1----1---1-14+*-*----*---*-*

270300150121157144101062901587341230571CHILDREN AGED 5-11 (Net)49%49%48%49%48%51%25%c39%c62%cdfg53%cfg8%49%49%49%

1752189184121974861881087235157392131%36%29%34%37%34%10%32%cg40%cfg36%cg8%34%33%34%

7369423130396168239*8557142213%11%14%13%9%14%15%c6%c18%cf13%cf*12%12%12%

171414368-4178-19123033%2%4%j1%2%3%-2%4%3%-3%2%3%

Page 44


Q.A/B Children 0-17yrs in HouseholdBase: All parents/primary carers with children in the household aged 0-17 in GB and have a TV


Table 6


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


6-33----33-2464+1%l-1%l1%l----1%1%-*1%1%

16321991721239629160154371231151381CHILDREN AGED 12-1529%36%km29%29%38%km34%71%cde59%cde33%cd13%c1%33%32%33%(Net)

13218073591057523132122341187124311124%30%m23%24%32%km27%58%cde49%cde26%cd11%c1%27%26%27%

303818131721528304-43256825%6%6%5%5%7%13%cd10%cd7%cd1%-6%5%6%

121-2---2--1223***-1%---1%--***

--------------4+--------------

76814729483397966218671157CHILDREN AGED 16-1714%13%15%12%15%12%23%cd29%cde14%cd1%2%12%15%14%(Net)

71764328453197362218266148113%13%14%11%14%11%23%cd27%cde13%cd1%2%12%14%13%

352132-53--36821%1%1%*1%1%-2%d1%--*1%1%

1-1-----1*-1-13*-*-----**-*-*

--------------4+--------------

4444542461982362181111739229088535363898CHILDREN AGED 0-11 (Net)80%il75%79%i81%i72%78%28%43%84%fg97%efg99%efg78%77%77%

23225612910413811858719613763292197489142%42%42%42%42%42%13%32%g42%fg46%fg71%defg42%42%42%

1451587768788052114810722185118303226%26%25%28%24%29%12%8%32%fg36%cfg25%f27%25%26%

513929221920174038351399039%6%9%9%6%7%3%3%9%f13%cf4%7%8%8%

Page 45




Table 6


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


1511141--188-88164+3%hil*4%hil2%l*--*2%3%f-1%2%1%

2082621189014711433210187382274196470CHILDREN AGED 12-1738%43%38%37%45%m41%81%cde77%cde40%cd13%c2%40%41%40%(Net)

14618281651047923150120332189139328126%30%26%26%32%28%57%cde55%cde26%cd11%c2%27%29%28%

5874332540341056624-7953133211%12%11%10%12%12%25%cd21%cde13%cd1%-12%11%11%

353-41-34*-4473*1%1%-1%*-1%1%*-1%1%1%

1-1-----1*-1-14+*-*-----**-*-*

Page 46




Table 6




671096655369113252569071163NUMBER OF CHILDREN 0-17100%100%100%100%100%100%100%100%100%(Net)

394889330811214146380527159%g44%14%83%f99%ef54%57%a42%45%

16425370611975366441224%39%h56%de16%d1%37%29%40%b38%

814615111124130154313%13%23%de*1%5%9%14%13%

43840--11031424+5%3%6%de--4%4%3%4%

44464276177391494413507CHILDREN AGED 0-4 (Net)65%g42%42%48%d35%57%37%46%b44%

33350161170391378305383149%g32%25%46%df35%f50%30%34%33%

71061048-21598113211%10%16%de2%-6%6%11%b10%

3711---1101135%g1%2%e---*1%1%

-11----114+-**----**

275444171063810117454571CHILDREN AGED 5-11 (Net)40%50%64%de29%34%40%46%50%49%

163762579238582311392124%34%39%e25%34%20%32%34%34%

8134123131530112142212%12%19%de4%1%20%12%12%12%

12930---3273032%3%5%de---1%3%3%

Page 47




Table 6




156---1564+2%*1%---*1%1%

83732708225585296381CHILDREN AGED 12-1512%34%h41%de22%22%18%33%33%33%(Net)

83042087525270241311111%28%h32%e20%22%9%27%27%27%

167597-215536821%6%9%de2%-8%6%6%6%

-22---1223-**---***

---------4+---------

71511053911239118157CHILDREN AGED 16-1710%14%16%e11%10%9%15%13%14%(Net)

7141953911236112148110%13%15%11%10%9%14%12%13%

-88---3682-1%1%e---1%1%1%

-11---1*13-**---***

---------4+---------

608385332697719184714898CHILDREN AGED 0-11 (Net)90%g76%81%de73%68%73%72%79%b77%

36453169234769115374489154%g41%26%63%f68%f36%45%41%42%

1628826135-757247303223%26%40%de9%d-28%22%27%26%

Page 48




Table 6




78388-11108090310%8%13%de-1%5%4%9%b8%

21415--1214164+3%1%2%e--4%1%2%1%

14456314112367111359470CHILDREN AGED 12-1721%42%h48%de30%32%27%43%40%40%(Net)

133151909736580248328119%29%29%26%32%19%31%27%28%

113111516-22910313322%12%h18%de4%d-8%12%11%11%

-77---1773-1%1%---*1%1%

-11---1*14+-**---***

Page 49




Table 6




1711377954977299142142100105102112143501163NUMBER OF CHILDREN 0-17100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%(Net)

946274444940515562405044446725527151%41%35%47%50%56%ch51%38%44%40%47%44%39%47%51%45%

540293663621365853463543494518441230%35%37%38%38%29%36%41%37%46%bj34%42%44%31%36%38%

1231911198924221116111821615437%20%l24%l12%9%11%9%17%16%11%15%11%16%15%12%13%

2423333465344191424+12%4%3%3%3%4%4%4%3%3%4%4%1%7%c2%4%

959354033838407163435034506316507CHILDREN AGED 0-4 (Net)50%53%46%42%39%54%ad40%50%ad44%43%48%34%45%44%32%44%

745273032933305550334123344411383143%40%36%32%29%47%ad31%38%d35%33%39%d23%30%31%23%33%

-147918591512998161731132-12%9%10%9%7%9%11%9%9%8%8%15%12%6%10%

11*91--1*113-221134%1%1%1%1%--1%*1%1%3%-2%3%1%

1-------1------14+3%-------*------*

964504494525448270485751586823571CHILDREN AGED 5-11 (Net)54%56%65%l47%46%35%45%57%j49%48%55%j50%51%47%47%49%

640323153918335941303831384421392137%35%41%33%40%25%33%42%gj29%30%36%30%34%31%43%34%

21715109471117231616161616-142211%15%19%11%4%9%12%a12%ak16%ak16%ak15%ak16%ak14%ak12%a-12%

173202*-341434723033%6%l4%2%2%1%-2%3%1%3%3%3%5%i4%3%

Page 50




Table 6




*-15---211*1---64+3%-1%*---1%1%1%*1%---1%

425233283922374446382734324121381CHILDREN AGED 12-1523%22%30%34%n40%30%37%31%33%38%26%34%29%29%43%33%(Net)

322182663316293838322529272915311117%20%24%28%34%b22%29%27%27%32%24%28%24%20%30%27%

135594676852551266826%2%6%6%5%8%8%4%6%5%2%5%5%8%13%e6%

---22----1-----23---*2%----1%-----*

----------------4+----------------

4148132151215191812141314224157CHILDREN AGED 16-1722%12%10%14%15%17%15%13%12%12%14%13%12%16%7%14%(Net)

3126126151115191612131212204148119%10%8%13%15%16%15%13%11%12%13%12%11%14%7%13%

-215----2-1213-82-2%1%1%----1%-1%2%1%2%-1%

*--1-1--*------133%--*-1%--*------*

----------------4+----------------

1399637217153691161137986769011233898CHILDREN AGED 0-11 (Net)79%88%l83%76%73%74%69%82%i80%79%82%i75%80%78%67%77%

751264044636395561434739415823489144%45%34%42%48%50%40%39%43%44%45%38%36%41%46%42%

33124244191123453828272841375303219%27%31%26%20%16%23%32%aj27%a28%a26%a28%a37%aijk26%a10%26%

Page 51




Table 6




2141262556131157781569039%13%l16%l7%6%7%6%9%8%5%7%7%7%11%12%8%

14110-*-33242-2-164+6%3%1%1%-1%-2%2%2%4%2%-1%-1%

632284034827465553423643415424470CHILDREN AGED 12-1733%28%37%42%n49%37%47%38%37%42%34%43%37%38%49%40%(Net)

321202833615344133312733303217328116%18%26%30%n37%bg21%34%28%23%31%26%33%26%23%34%28%

21181121011131418119912207133215%10%10%12%10%15%13%10%13%11%8%9%10%14%15%11%

--*72--111-1-2-73--1%1%2%--*1%1%-1%-1%-1%

*--1-1--*------14+3%--*-1%--*------*

Page 52




Table 6




-421544415272533333522244708981573815715071163NUMBER OF CHILDREN 0-17-100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%(Net)

----52799115134179179348591201282205271----100%lmn39%34%38%80%hij38%b39%bc37%b32%b22%43%bc45%

---441-9214116741182359531632691864412---100%kmn-36%g42%g47%gj18%39%40%34%43%47%adef37%38%

--154--4657474761503669135721543--100%kln--18%g17%g13%g2%16%17%23%a18%24%aef14%13%

-42---16214-32419293929424+-100%klm---6%gh6%gh1%-7%5%6%8%e7%6%4%

-29721862201960204224525071050180507507CHILDREN AGED 0-4 (Net)-70%klm47%42%42%8%18%j58%ij100%hij11%56%bcdf6%13%d32%cdf100%bcde44%

f

-18341122201352139179403838391463833831-43%lm22%25%42%lm5%16%j39%ij80%hij9%43%bcdf5%10%25%cdf76%bcde33%

f

-102875-68584111113210331131132-23%k18%k17%k-2%2%17%ij18%ij2%13%bcdf1%3%6%cdf22%bcdef10%

-110---164111-1111113-3%kl6%kl---*2%2%ij*1%-**2%bcf1%

-1-----1--1--1114+-1%kl-----*--*--***

-3913526912879220272-18257154155571180571CHILDREN AGED 5-11 (Net)-93%kl87%kl61%k24%31%g66%gj77%gij-39%64%acdf35%41%100%acde36%49%

f

-127018212865123204-142392461223921413921-29%46%k41%k24%26%g37%gj58%gij-30%44%acdf29%32%69%acde28%34%

f

-124387-137456-32142726142301422-30%k28%k20%k-5%g22%gj16%gj-7%16%acdf5%7%25%acdef6%12%

Page 53




Table 6




-921--*1811-430*4307303-21%kl14%kl--*6%gj3%gj-1%3%acf*1%5%acdf1%3%

-6---*51-36*36264+-14%klm---*1%*-1%1%*1%1%*1%

-2969163120165216--3811776938115550381CHILDREN AGED 12-15-70%klm45%k37%k23%65%gh65%gh--81%abde20%a44%abe100%abde27%ae10%33%(Net)

f

-1656118120122189--31115565311135443111-39%k36%kl27%23%48%gh57%gh--66%abde17%a41%abe82%abde24%ae9%27%

f

-111345-4325--6820468186682-25%klm8%k10%k-17%ghi7%gh--14%abde2%3%18%abde3%a1%6%

-2----2--22-22-23-6%klm----1%--**-1%*-*

----------------4+----------------

-9365359157---15757157695410157CHILDREN AGED 16-17-23%k23%kl12%11%62%ghi---33%abce6%a100%abcef18%abe10%ae2%14%(Net)

-7315159148---148531486650101481-17%20%kl12%11%58%ghi---31%abce6%a94%abcef17%abe9%a2%13%

-152-8---84824-82-3%k3%kl1%-3%ghi---2%ae*5%abcef*1%-1%

-1---1---1*11**13-3%klm---1%---**1%e****

----------------4+----------------

-411503593488523735222420589857177571507898CHILDREN AGED 0-11 (Net)-98%kl97%kl82%k66%33%71%j100%ij100%ij44%100%cdf37%46%100%cdf100%cdf77%

-23810134859117134179141489441212522374891-6%24%n23%n66%lmn23%35%j38%j80%hij30%54%abcd28%32%44%cdf47%cdf42%

f

Page 54




Table 6




-1035258-207616741453039392231913032-24%k23%k59%kmn-8%23%j47%gij18%j10%34%cdf6%10%39%cdf38%cdf26%

-1278--43447412903118067903-29%kl50%kln--2%10%gj13%gj2%3%10%cdf2%3%14%cdef13%cdf8%

-16---2104-616161612164+-39%klm---1%3%g1%-1%2%1%2%3%2%1%

-3276182179253216--47020515738118252470CHILDREN AGED 12-17-77%klm50%k41%k34%100%ghi65%gh--100%abe23%a100%abe100%abe32%ae10%40%(Net)

-1335101179139189--32814982246131393281-32%23%23%34%lm55%gh57%gh--70%abde17%a52%abe65%abde23%ae8%28%

-143881-10825--133516912647111332-33%kl24%k18%k-43%ghi7%gh--28%abe6%a44%abcef33%abe8%a2%11%

-34--52--73573173-8%kl3%kl--2%h1%--2%ae*3%abe2%ae1%*1%

-1---1---1*11**14+-3%klm---1%---**1%e****

Page 55




Table 6




88887132-37424113435120764437801163NUMBER OF CHILDREN 0-17100%100%100%100%-100%100%100%100%100%100%100%100%100%(Net)

41413613-1519754134743216338527146%46%50%39%-40%40%41%38%36%59%49%43%45%

36362517-137914713180-164304441241%41%36%55%-37%38%35%37%39%-37%39%38%

101091-7447277345251108154311%11%12%4%-20%20%20%21%22%31%12%14%13%

1111-126612811229424+2%2%2%2%-3%3%4%3%4%10%3%4%4%

34342418-1347856122593204322507CHILDREN AGED 0-4 (Net)39%39%34%56%-36%32%42%35%29%58%46%41%44%

29292214-99554387433155243383132%32%30%44%-26%23%33%25%21%48%35%31%33%

5524-3119123015-467311325%5%2%12%-8%8%9%9%7%-10%9%10%

111--44*41-471131%1%1%--1%2%*1%*-1%1%1%

----------1--14+----------10%--*

41413415-216135822121332196398571CHILDREN AGED 5-11 (Net)46%46%47%46%-58%56%61%60%64%41%44%51%b49%

33332711-1429052138802133279392137%37%38%35%-38%37%39%39%39%31%30%36%34%

8863-5837225843-549214229%9%9%11%-16%15%16%17%21%-12%12%12%

-----15781491624303-----4%3%6%4%5%10%1%3%3%

Page 56




Table 6




-----2112--3464+-----****--1%*1%

38383310-14110040129803137268381CHILDREN AGED 12-1543%43%46%31%-38%42%f30%37%39%51%31%34%33%(Net)

3131287-1198138109683114216311136%36%40%22%-32%34%28%31%33%51%26%28%27%

6643-211832012-23506827%7%6%9%-6%8%f2%6%6%-5%6%6%

111--11-1---2231%1%1%--**-*---**

--------------4+--------------

1414122-5033175035163109157CHILDREN AGED 16-1716%16%17%7%-13%14%13%14%17%22%14%14%14%(Net)

1313122-4633134631159101148115%15%16%7%-12%14%10%13%15%22%13%13%13%

111--4-444-37821%1%1%--1%-3%g1%2%-1%1%1%

-----------1113-----------***

--------------4+--------------

65655226-2861761112711553336597898CHILDREN AGED 0-11 (Net)74%74%73%82%-76%73%83%g77%75%58%76%76%77%

45453914-1459055132741188320489150%50%54%44%-39%37%42%38%36%17%42%41%42%

18181111-94593593522112203303220%20%15%35%-25%25%26%27%25%31%25%26%26%

Page 57




Table 6




3331-3922173824-31629034%4%4%4%-11%9%13%11%11%-7%8%8%

-----743761511164+-----2%2%2%2%3%10%1%1%1%

45453911-16211349151934174327470CHILDREN AGED 12-1751%51%55%34%-43%47%37%43%45%74%39%42%40%(Net)

3131286-1127636102584123224328135%35%39%20%-30%31%27%29%28%74%28%29%28%

1414114-4736114632-5094133216%16%15%14%-13%15%8%13%15%-11%12%11%

111--42243--7731%1%1%--1%1%1%1%1%--1%1%

-----------1114+-----------***

Page 58




Table 7


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


666842243730437573158152134Very concerned (4)12%11%14%10%11%11%9%14%c12%10%6%12%11%11%

115126664972541777894612134107241Fairly concerned (3)21%21%21%20%22%19%42%cde28%cde19%15%14%19%23%21%

131187646697908751407718202116318Not very concerned (2)24%31%km21%27%29%k32%km19%28%30%c26%20%29%24%27%

195188107871008876514911645220162383Not at all (1)35%31%35%36%31%31%17%24%32%f39%fg51%defg32%34%33%concerned

191012764211610-161329Don't really know (0)3%2%4%l3%2%1%4%4%e1%3%-2%3%3%what they watch

182510810151318157271644Children Don't (0)3%4%3%3%3%5%3%1%4%5%f7%f4%3%4%watch TV nowadays

SUMMARY CODES

1811941087311084211141467617215160374CONCERNED33%32%35%30%34%30%51%cde42%cde31%c26%19%31%34%32%

3253751721541971781514028919363423278700NOT CONCERNED59%62%55%63%60%63%36%52%62%fg65%fg71%fg61%59%60%

114834-334328715Don't know2%h1%3%hl1%1%-6%def1%1%1%2%1%2%1%

1.9592.0041.9971.9112.0421.9602.311cd2.216cde2.010cd1.8001.5861.9841.9801.982Mean Score1.1531.0981.1941.1011.0971.0981.1141.1191.1081.1271.0191.1201.1321.124Standard Deviation0.0020.0030.0030.0050.0050.0060.0300.0060.0030.0040.0090.0020.0030.001Error Variance

Page 59


Q.P1 So, thinking about your child's/children's television viewing in general, how concerned are you, if at all, by the types of thingsyour child/children has seen on TV in the last 12 months?Base: All parents/primary carers with children in the household aged 0-17 in GB and have a TV


Table 7




8125833711228105134Very concerned (4)12%11%13%10%10%9%11%12%11%

132281536021750191241Fairly concerned (3)19%21%23%e16%19%26%20%21%21%

133041879630565253318Not very concerned (2)20%28%29%26%27%18%25%28%27%

2735620113242789293383Not at all (1)40%32%31%36%37%29%35%32%33%concerned

128101442101929Don't really know (0)1%3%1%4%f3%6%4%2%3%what they watch

34113262393444Children Don't (0)5%4%2%7%f2%12%4%4%4%watch TV nowadays

SUMMARY CODES

213542369732978296374CONCERNED31%32%36%e26%29%34%31%33%32%

406603892287212154546700NOT CONCERNED60%60%59%62%64%48%60%60%60%

214843-41215Don't know3%1%1%1%3%-1%1%1%

1.9181.9862.113e1.7881.9081.7801.9152.0011.982Mean Score1.1691.1221.0911.1541.0871.2761.1431.1181.124Standard Deviation0.0160.0010.0020.0040.0100.0600.0040.0020.001Error Variance

Page 60




Table 7




723208155102525612138213134Very concerned (4)43%20%l26%l8%6%7%10%18%cfk18%cfk6%12%12%7%15%7%11%

128171952117232827222613203114241Fairly concerned (3)4%25%23%20%21%23%23%20%19%22%25%13%18%22%29%d21%

626202662718293643322840282313318Not very concerned (2)32%23%26%28%27%25%29%b26%30%b32%b27%39%b25%16%27%27%

226163393422333932332933526214383Not at all (1)12%23%21%36%mn35%31%33%27%22%33%28%33%46%egh43%egh28%33%concerned

-31253218322213229Don't really know (0)-3%2%3%3%3%1%6%2%2%2%2%1%2%4%3%what they watch

1523674251135134-44Children Don't (0)3%5%3%4%7%5%2%4%8%d3%5%1%3%2%-4%watch TV nowadays

SUMMARY CODES

851382762622325352283826285218374CONCERNED46%45%l49%l29%27%30%33%37%37%28%36%25%25%36%36%32%

852356056040627674655873808527700NOT CONCERNED44%46%46%63%mn62%56%63%53%52%65%55%72%egh71%egh60%55%60%

12-121421212---315Don't know6%2%-1%1%6%bcdh2%*1%1%2%---5%bcdh1%

2.7492.283l2.456l1.8911.7831.8992.0312.088c2.133c1.9002.0701.9881.7771.9902.0721.982Mean Scorek


Page 61




Table 7

Q.B OLDEST CHILDQ.B AGE OF CHILDREN15-17 yrs10-14 yrs4-9 yrs0-3 yrs12-170-1116-1712-155-110-4Total

(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


264450144911117408256134Very concerned (4)10%13%g14%g6%10%12%11%11%14%11%11%

618374231131763310013578241Fairly concerned (3)24%g25%g21%g10%24%a20%21%26%ae24%a15%21%

701051014114224548117181109318Not very concerned (2)28%g32%g29%g18%30%a27%a31%a31%a32%a22%27%

788611210713629646102147207383Not at all (1)31%26%32%48%hij29%33%b29%27%26%41%bcdef33%concerned

107671418610111229Don't really know (0)4%2%2%3%3%2%4%3%2%2%3%what they watch

257295421593844Children Don't (0)1%2%2%13%hij1%5%bcdf1%1%2%7%bcdf4%watch TV nowadays

SUMMARY CODES

861271243716228650141216134374CONCERNED34%g38%g35%g16%35%a32%a32%37%a38%ae26%32%

14819121314827954194219328316700NOT CONCERNED58%57%60%66%59%60%60%57%57%62%60%

73331010677715Don't know3%1%1%1%2%1%4%e2%1%1%1%

2.045g2.183g2.104g1.4192.081a1.977a2.044a2.129ae2.198ae1.7651.982Mean Score1.0821.0771.1151.0781.0631.1421.0831.0591.0861.1681.124Standard Deviation0.0050.0040.0040.0050.0030.0010.0090.0030.0020.0030.001Error Variance

Page 62



Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)Proportions/Means: Columns Tested (5% risk level) - a/b/c/d/e/f - g/h/i/j

Table 7




1919174-134-1341258615483134Very concerned (4)22%22%24%13%-36%g-100%gh36%42%22%12%11%11%

1818157-241241-226120199160241Fairly concerned (3)20%20%21%22%-64%f100%fh-64%58%20%22%21%21%

2020138------1115219318Not very concerned (2)22%22%19%25%------17%26%28%27%

29292313------2141261383Not at all (1)33%33%33%40%------31%32%33%33%concerned

333--------101929Don't really know (0)3%3%4%--------2%2%3%what they watch

----------1182644Children Don't (0)----------10%4%3%4%watch TV nowadays

SUMMARY CODES

37373211-3742411343512072153243374CONCERNED42%42%45%35%-100%100%100%100%100%42%35%31%32%

49493721------3256481700NOT CONCERNED55%55%51%65%------48%58%62%60%

-----------61115Don't know-----------1%1%1%

2.2462.2462.2942.076-3.357g3.0004.000h3.3563.4182.1382.0241.9681.982Mean Score1.2151.2151.2621.076-0.4800.0000.0000.4800.4941.4681.1421.1031.124Standard Deviation0.0180.0180.0250.040-0.0010.0000.0000.0010.0010.4310.0030.0020.001Error Variance

Page 63




Table 8


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

21913815069825618911369121220137357Unweighted Base18119410873*110*84*21**114*14676*17**215160374Weighted Base

666842243730437573158152134Very concerned (4)36%35%39%33%34%36%18%33%39%40%30%38%33%36%

115126664972541777894612134107241Fairly concerned (3)64%65%61%67%66%64%82%67%61%60%70%62%67%64%

--------------Not very concerned (2)--------------

--------------Not at all (1)--------------concerned

--------------Don't really know (0)--------------what they watch

--------------Children Don't (0)--------------watch TV nowadays

SUMMARY CODES

1811941087311084211141467617215160374CONCERNED100%100%100%100%100%100%100%100%100%100%100%100%100%100%

--------------NOT CONCERNED--------------

--------------Don't know--------------

3.3653.3493.3893.3303.3403.3603.1773.3273.3883.4023.2953.3783.3283.357Mean Score0.4830.4780.4900.4730.4760.4830.3910.4710.4890.4940.4700.4860.4710.480Standard Deviation0.0010.0020.0020.0030.0030.0040.0090.0020.0020.0030.0110.0010.0020.001Error Variance

Page 64


Q.P1 So, thinking about your child's/children's television viewing in general, how concerned are you, if at all, by the types of thingsyour child/children has seen on TV in the last 12 months?Base: All parents/primary carers with children in the household aged 0-17 in GB and have a TV who are at all concerned

Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g - h/i/j/k/l/m* small base; ** very small base (under 30) ineligible for sig testing

Table 8



283292229432988269357Unweighted Base21**35423697*32**9**78*296374Weighted Base

8125833711228105134Very concerned (4)40%35%35%38%34%25%36%36%36%

132281536021750191241Fairly concerned (3)60%65%65%62%66%75%64%64%64%

---------Not very concerned (2)---------

---------Not at all (1)---------concerned

---------Don't really know (0)---------what they watch

---------Children Don't (0)---------watch TV nowadays

SUMMARY CODES

213542369732978296374CONCERNED100%100%100%100%100%100%100%100%100%

---------NOT CONCERNED---------

---------Don't know---------

3.3973.3543.3533.3833.3363.2513.3593.3563.357Mean Score0.5010.4790.4790.4890.4800.4610.4830.4800.480Standard Deviation0.0090.0010.0010.0030.0070.0240.0030.0010.001Error Variance

Page 65




Table 8



754392552518345161273419274615357Unweighted Base8**51*38*27626**22**32**53*52*28**38*26**28**52*18**374Weighted Base

723208155102525612138213134Very concerned (4)92%45%l54%l29%21%22%30%47%49%22%32%49%28%40%19%36%

128171952117232827222613203114241Fairly concerned (3)8%55%46%71%mn79%78%70%53%51%78%68%51%72%60%81%64%

----------------Not very concerned (2)----------------

----------------Not at all (1)----------------concerned

----------------Don't really know (0)----------------what they watch

----------------Children Don't (0)----------------watch TV nowadays

SUMMARY CODES

851382762622325352283826285218374CONCERNED100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%

----------------NOT CONCERNED----------------

----------------Don't know----------------

3.9213.451l3.540l3.2933.2073.2253.3023.4703.4883.2213.3183.4923.2803.4053.1933.357Mean Score0.2890.5030.5050.4560.4130.4270.4660.5040.5050.4230.4720.5100.4570.4960.4060.480Standard Deviation0.0120.0050.0070.0010.0070.0100.0060.0050.0040.0070.0070.0140.0080.0050.0110.001Error Variance

Page 66




Table 8


(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

751161264014528243126207143357Unweighted Base86*12712437*16228650*141216134374Weighted Base

264450144911117408256134Very concerned (4)30%34%40%38%30%39%34%29%38%42%c36%

618374231131763310013578241Fairly concerned (3)70%66%60%62%70%61%66%71%a62%58%64%

-----------Not very concerned (2)-----------

-----------Not at all (1)-----------concerned

-----------Don't really know (0)-----------what they watch

-----------Children Don't (0)-----------watch TV nowadays

SUMMARY CODES

861271243716228650141216134374CONCERNED100%100%100%100%100%100%100%100%100%100%100%

-----------NOT CONCERNED-----------

-----------Don't know-----------

3.2963.3443.4053.3793.3023.3863.3413.2883.3773.416c3.357Mean Score0.4590.4770.4930.4920.4610.4880.4790.4540.4860.4950.480Standard Deviation0.0030.0020.0020.0060.0010.0010.0050.0020.0010.0020.001Error Variance

Page 67



Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)Proportions/Means: Columns Tested (5% risk level) - a/b/c/d/e/f - g/h/i/j* small base

Table 8



35353011-3572271303341982151223357Unweighted Base37*37*32**11**-**3742411343512072**153243374Weighted Base

1919174-134-1341258615483134Very concerned (4)52%52%54%36%-36%g-100%gh36%42%52%35%34%36%

1818157-241241-226120199160241Fairly concerned (3)48%48%46%64%-64%f100%fh-64%58%48%65%66%64%

--------------Not very concerned (2)--------------

--------------Not at all (1)--------------concerned

--------------Don't really know (0)--------------what they watch

--------------Children Don't (0)--------------watch TV nowadays

SUMMARY CODES

37373211-3742411343512072153243374CONCERNED100%100%100%100%-100%100%100%100%100%100%100%100%100%

--------------NOT CONCERNED--------------

--------------Don't know--------------

3.5183.5183.5433.364-3.357g3.0004.000h3.3563.4183.5223.3543.3413.357Mean Score0.5070.5070.5060.504-0.4800.0000.0000.4800.4940.6510.4800.4750.480Standard Deviation0.0070.0070.0090.023-0.0010.0000.0000.0010.0010.2120.0020.0010.001Error Variance

Page 68




Table 9


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


88965533504596273301011272184Violence (in general)49%49%51%46%46%54%46%55%d50%39%56%52%45%49%

8988533652369527235810373176Bad language49%45%49%49%47%42%42%46%49%46%47%48%46%47%

8292582445478537433610174174Sex/sexually explicit45%48%53%j34%41%56%j40%47%51%44%32%47%46%46%content

38472612242342733183463985Generally unsuitable21%24%24%17%22%27%21%24%23%24%15%21%25%23%content of a sexual

nature (i.e. not sex butsexually provocative)

3442268212232032175482977Unsuitable content for19%22%24%j11%19%26%14%18%22%22%28%22%18%20%younger people/children

30351613161912726102402565Overtly sexual16%18%15%18%15%23%4%23%18%13%9%19%16%17%performances

31301913151512022143322961Nakedness/naked bodies/17%15%17%18%14%17%4%18%15%19%20%15%18%16%body parts

183212611211202262341750Glamorisation of certain10%17%12%8%10%25%ijkm4%18%15%7%12%16%10%13%lifestyles

1629106111811517111271845Unsuitable content aired9%15%9%9%10%21%km4%13%12%14%5%12%12%12%too early/pre watershed

16261141313111246-281342Portrayal of anti-social9%13%11%6%12%16%4%10%16%8%-13%8%11%behaviour

11266614121131481281038Negative portrayal of6%14%km5%8%13%14%4%12%10%10%5%13%6%10%women\Objectification of

women

8215381318144123528Discriminatory treatment4%11%m4%4%7%15%jkm4%7%10%5%5%11%a3%8%or portrayal of people

(age/disability/sexuality/race/religionetc.)

Page 69


Q.P2 - Types of things that concern you about the things your child/children sees on TV - TV in general (Spontaneous)Base: All parents/primary carers with children in the household aged 0-17 who are concerned about the TV child views


Table 9


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


1411955616981141225Makes me feel8%6%8%7%5%7%4%5%6%11%5%6%7%7%embarrassed/don't feel

comfortable watchingwith my child/ren

51241761863-9818Invasion of privacy/Not3%6%4%1%6%7%4%7%4%4%-4%5%5%respecting people's

privacy

4124-671554110716Makes me feel2%6%j4%-5%8%j4%5%4%5%5%5%4%4%embarrassed/don't feel

comfortable watchingwith others/adults

44311221311448Drugs2%2%3%1%1%3%12%1%2%1%4%2%2%2%

251132-232-347Adverts\advertising1%2%1%1%3%2%-2%2%3%-1%3%2%

*6*-6--33*-336Bad behaviour\lack of*3%*-5%km--3%2%1%-1%2%2%respect\bad manners

-3--1212----33Reality TV (X Factor\I'm-1%--1%2%4%2%----2%1%a celebrity etc)

-3--3-1-1--113The news-1%--2%-6%-1%--1%1%1%

121-2---21--33We monitor what they*1%1%-2%---1%1%--2%1%watch

-2---2-2---2-2Horror\scary\frightening-1%---3%-2%---1%-1%

2-2----1-1--22Alcohol\drinking1%-2%----1%-1%--1%*

-1--1---1--1-1Music videos-1%--1%---1%--1%-*

-1---1--1--1-1American programmes-1%---2%--1%--1%-*

Page 70




Table 9


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


-1--1---1--1-1Cartoons (all-1%--1%---1%--1%-*references)

1-1------1--11Smoking1%-1%------1%--1%*

1-1------1--11Crime1%-1%------1%--1%*

1--1---1---1-1Homosexuality1%--1%---1%---*-*(lesbian\gay)

--------------Canned laughter--------------

--------------Poor quality programmes--------------

--------------Soaps (all named--------------references)

12125875-71242141125Other7%6%4%11%7%6%-6%8%6%10%7%7%7%

SUMMARY CODES

102105673552538658641711889207OFFENDED BY SEXUAL56%54%62%i48%48%63%40%57%59%53%39%55%55%55%CONTENT

42512913232832737215553893UNSUITABLE CONTENT23%26%27%17%21%33%14%24%25%28%28%25%24%25%

151411578181191171330EMBARRASSED8%7%10%7%6%9%4%7%7%12%5%8%8%8%

1671831016610479181071397115202149351ANY OFFENCE TAKEN93%95%94%91%95%94%88%94%95%93%87%94%93%94%

5056242736207264328360461061 CONCERN28%29%22%36%k33%24%35%22%29%37%f16%28%29%28%

385224132427530331755040902 CONCERNS21%27%23%18%22%33%26%26%22%22%31%23%25%24%

Page 71




Table 9


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


34182411117317181052923523 CONCERNS19%hl9%22%hil15%10%8%14%15%12%12%27%13%15%14%

1517114143213134-1815324 CONCERNS9%9%10%6%13%4%9%12%9%5%-8%9%9%

304118111922122331324526705+ CONCERNS16%21%17%16%17%26%4%19%22%17%13%21%16%19%

1310766527752131124Don't know7%5%6%9%5%6%12%6%5%7%13%6%7%6%

3.0483.4843.2542.7353.1083.9802.6183.4143.3893.0782.9743.3993.1103.276Average no. of concerns2.4563.4222.5632.2662.8843.9883.1092.9613.0293.1142.5833.1612.7783.003Standard Deviation0.0300.0900.0470.0820.1070.3060.6040.1020.0710.1140.3710.0480.0610.027Error Variance

Page 72




Table 9




131711194318440144184Violence (in general)62%48%51%44%55%50%51%49%49%

111651084618540137176Bad language53%47%46%47%55%55%51%46%47%

91651134315336138174Sex/sexually explicit44%47%48%44%46%36%46%47%46%content

877552542166985Generally unsuitable39%22%23%25%14%18%21%23%23%content of a sexual


671531733156277Unsuitable content for28%20%23%18%10%30%19%21%20%younger people/children

362342731135265Overtly sexual16%17%15%28%f8%11%17%17%17%performances

65540163295161Nakedness/naked bodies/27%16%17%16%11%18%12%17%16%body parts

34828202174450Glamorisation of certain12%14%12%21%5%11%8%15%13%lifestyles

2432915*163945Unsuitable content aired12%12%12%16%2%7%8%13%12%too early/pre watershed

239271221103242Portrayal of anti-social11%11%11%12%5%11%12%11%11%behaviour

1372412-143438Negative portrayal of4%10%10%13%-11%5%11%10%women\Objectification of

women

-2816101152328Discriminatory treatment-8%7%10%4%11%6%8%8%or portrayal of people


Page 73




Table 9




-251861-52025Makes me feel-7%8%6%3%-6%7%7%embarrassed/don't feel


117106-121518Invasion of privacy/Not5%5%4%6%-11%3%5%5%respecting people's

privacy

-16106--21416Makes me feel-5%4%6%--2%5%4%embarrassed/don't feel


-8521-348Drugs-2%2%2%4%-4%2%2%

-743---77Adverts\advertising-2%1%4%---2%2%

-651---66Bad behaviour\lack of-2%2%1%---2%2%respect\bad manners

-312---33Reality TV (X Factor\I'm-1%*2%---1%1%a celebrity etc)

-3-3---33The news-1%-3%f---1%1%

-321---33We monitor what they-1%1%1%---1%1%watch

-2--2-2-2Horror\scary\frightening-1%--7%-3%a-1%

-211---22Alcohol\drinking-**1%---1%*

-11---1-1Music videos-*1%---2%a-*

-11----11American programmes-*1%----**

Page 74




Table 9




-11----11Cartoons (all-*1%----**references)

-11----11Smoking-**----**

-1-1---11Crime-*-1%---**

-11----11Homosexuality-**----**(lesbian\gay)

---------Canned laughter---------

---------Poor quality programmes---------

---------Soaps (all named---------references)

2231582-42025Other7%7%6%8%6%-6%7%7%

SUMMARY CODES

121951355216441166207OFFENDED BY SEXUAL56%55%57%54%49%48%53%56%55%CONTENT

786652233167793UNSUITABLE CONTENT33%24%27%23%10%30%20%26%25%

-302081-52530EMBARRASSED-8%9%9%3%-7%8%8%

213302259030775276351ANY OFFENCE TAKEN100%93%95%92%92%75%96%93%94%

510172258126801061 CONCERN24%29%30%26%26%7%33%27%28%

4865624821575902 CONCERNS19%24%24%24%24%20%19%25%24%

Page 75




Table 9




4483212721537523 CONCERNS21%13%13%12%20%25%19%13%14%

52819841725324 CONCERNS23%8%8%9%12%12%9%8%9%

3684621311258705+ CONCERNS14%19%19%21%10%11%15%20%19%

-241173232024Don't know-7%5%8%8%25%4%7%6%

3.2003.2813.2253.6222.5233.7032.9323.3703.276Average no. of concerns2.2033.0492.9303.5291.3322.9322.5053.1233.003Standard Deviation0.1730.0300.0410.1450.0591.2280.0740.0390.027Error Variance

Page 76




Table 9




21917145101115242813221311299184Violence (in general)28%37%45%53%39%50%47%45%53%48%58%49%39%56%50%49%

23221121136142528101914122511176Bad language22%62%l56%44%50%27%45%47%54%37%49%54%42%48%61%47%

231201229121025241520992911174Sex/sexually explicit22%61%l52%44%34%57%31%48%47%54%53%37%32%56%63%46%content

1111559566759113818585Generally unsuitable14%21%39%l21%20%28%18%13%10%33%29%g11%30%36%gh31%23%content of a sexual


*12135245511471021314377Unsuitable content for6%23%33%19%16%22%14%21%9%25%25%g6%45%27%g16%20%younger people/children

-101343-36715572413365Overtly sexual-19%34%l15%-15%19%13%29%h17%20%7%13%25%18%17%performances

2149355367859349161Nakedness/naked bodies/22%29%l25%13%20%15%19%14%16%17%23%11%15%18%4%16%body parts

-48394644657-38350Glamorisation of certain-7%21%14%14%28%13%8%11%19%19%-12%15%18%13%lifestyles

-510302215557-69545Unsuitable content aired-11%26%l11%6%7%2%9%10%17%20%-21%17%26%12%too early/pre watershed

-39301526257319142Portrayal of anti-social-6%24%ln11%3%22%6%11%4%18%18%g10%5%17%g8%11%behaviour

-67241316356-27438Negative portrayal of-12%19%9%2%13%4%12%6%17%15%-8%13%24%10%women\Objectification of

women

-2621-127255-14128Discriminatory treatment-3%15%7%-7%7%12%3%19%12%-3%8%8%8%or portrayal of people


Page 77




Table 9




-6515-213142-38125Makes me feel-11%13%5%-7%3%6%1%15%6%-11%16%g6%7%embarrassed/don't feel


-2511-1-2134-15-18Invasion of privacy/Not-3%14%l4%-7%-4%2%10%11%-4%10%-5%respecting people's

privacy

-*610-211-34-15-16Makes me feel-1%15%ln4%-7%2%2%-10%12%g-3%10%g-4%embarrassed/don't feel


---8--4--1---3-8Drugs---3%--11%--4%---5%-2%

--16--3---1-12-7Adverts\advertising--3%2%--8%---3%-5%3%-2%

---6-*3----2--16Bad behaviour\lack of---2%-2%9%----6%--8%2%respect\bad manners

---32-----1----3Reality TV (X Factor\I'm---1%7%-----2%----1%a celebrity etc)

---3---1------13The news---1%---2%------7%1%

---3-----2---1-3We monitor what they---1%-----6%---1%-1%watch

---2-------2---2Horror\scary\frightening---1%-------9%---1%

-1-1--1---1----2Alcohol\drinking-2%-*--2%---3%----*

---11----------1Music videos---1%5%----------*

---1---1-------1American programmes---*---2%-------*

Page 78




Table 9




---1--1--------1Cartoons (all---*--4%--------*references)

-1--------1----1Smoking-2%l--------3%----*

---1-----1-----1Crime---*-----4%-----*

--1------1-----1Homosexuality--3%l------3%-----*(lesbian\gay)

----------------Canned laughter----------------

----------------Poor quality programmes----------------

----------------Soaps (all named----------------references)

32-20124-212512525Other40%3%-7%3%8%13%-4%2%4%20%4%4%31%7%

SUMMARY CODES

337261411016152732182610113211207OFFENDED BY SEXUAL36%72%l70%l51%37%76%45%51%60%64%68%38%39%62%63%55%CONTENT

*14156465515771121517593UNSUITABLE CONTENT6%28%39%l23%22%22%16%28%13%25%29%6%53%32%g26%25%

-6717-224146-38130EMBARRASSED-11%19%l6%-7%5%8%1%15%15%g-11%16%g6%8%

646372612420324848263821275018351ANY OFFENCE TAKEN82%90%98%94%92%94%98%90%92%92%100%81%95%96%100%94%

37118688812159108121331061 CONCERN32%13%29%31%n31%37%25%22%28%33%26%32%41%26%17%28%

2159626314141491225101902 CONCERNS28%29%25%23%23%15%42%26%28%32%31%8%17%19%3%24%

Page 79




Table 9




2933853-96-532117523 CONCERNS22%18%8%14%20%14%-17%12%-14%13%6%22%41%14%

-72242-255224532324 CONCERNS-13%5%9%6%-7%10%10%7%6%17%18%5%13%9%

-91250368985934135705+ CONCERNS-17%31%18%11%28%24%16%15%19%22%11%13%24%26%19%

1511521*542-512-24Don't know18%10%2%6%8%6%2%10%8%8%-19%5%4%-6%

1.8773.4914.444l3.1122.3773.4292.8202.9782.8114.0933.8492.7303.0663.9783.7763.276Average no. of concerns0.8742.7924.4662.7831.3633.2621.9362.0662.3344.8253.9741.7932.9993.7702.1943.003Standard Deviation0.1270.1620.5250.0320.0810.6260.1140.0930.0970.9310.4640.2140.3460.3230.3210.027Error Variance

Page 80




Table 9


(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


5069551090139298011461184Violence (in general)58%g54%g45%27%55%49%59%57%53%46%49%

3573561371137226211162176Bad language41%57%gj45%35%43%48%43%44%51%46%47%

4767481178131326711045174Sex/sexually explicit55%gh53%gh39%31%48%a46%a63%ae48%a51%a34%46%content

194022436641331572985Generally unsuitable22%31%gh18%11%22%22%26%22%26%22%23%content of a sexual


163323530611024513077Unsuitable content for19%26%18%14%19%21%20%17%23%23%20%younger people/children

172717428481123401965Overtly sexual19%22%14%11%17%17%21%16%18%14%17%performances

13251852250817442261Nakedness/naked bodies/15%20%15%13%13%17%17%12%21%16%16%body parts

16229327341021281450Glamorisation of certain19%h17%h7%7%17%12%21%15%13%10%13%lifestyles

12191042133717261645Unsuitable content aired14%15%8%11%13%11%13%12%12%12%12%too early/pre watershed

13161112028716241442Portrayal of anti-social16%g13%9%2%13%10%13%12%11%10%11%behaviour

1412921923715191238Negative portrayal of16%9%8%6%12%8%15%11%9%9%10%women\Objectification of

women

111241181851414928Discriminatory treatment12%h10%3%2%11%6%11%10%6%6%8%or portrayal of people


Page 81




Table 9


(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


91061131741215925Makes me feel10%8%5%2%8%6%9%8%7%7%7%embarrassed/don't feel


782111103118518Invasion of privacy/Not8%h6%1%3%7%3%6%8%4%4%5%respecting people's

privacy

9431109578716Makes me feel10%h3%2%2%6%3%9%5%4%5%4%embarrassed/don't feel


15*16416418Drugs1%4%*2%4%2%2%5%2%1%2%

-133-7--357Adverts\advertising-1%3%8%ij-2%--2%3%cf2%

-33-33-33*6Bad behaviour\lack of-2%3%-2%1%-2%2%*2%respect\bad manners

3---3-31--3Reality TV (X Factor\I'm3%---2%e-5%abe1%--1%a celebrity etc)

-11-11-1-13The news-1%1%-1%*-1%-1%1%

--21-3---33We monitor what they--1%2%-1%---2%1%watch

-2---2--2-2Horror\scary\frightening-2%---1%--1%-1%

-11-11-1112Alcohol\drinking-1%1%-**-**1%*

-1--11-1-11Music videos-1%--1%*-1%-1%*

-1--11-1111American programmes-1%--1%*-1%1%1%*

Page 82




Table 9


(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


--1--1--111Cartoons (all--1%--*--1%1%*references)

--1--1--111Smoking--1%--*--*1%*

--1--1---11Crime--1%--*---1%*

--1--1--1-1Homosexuality--1%--*--*-*(lesbian\gay)

-----------Canned laughter-----------

-----------Poor quality programmes-----------

-----------Soaps (all named-----------references)

6314110214614825Other7%3%11%i4%6%7%8%5%6%6%7%

SUMMARY CODES

5482581393155358013359207OFFENDED BY SEXUAL62%g64%gh47%34%57%a54%69%a57%62%a44%55%CONTENT

193927836761129613993UNSUITABLE CONTENT22%30%22%21%22%27%23%20%28%29%25%

1210711618713171130EMBARRASSED14%h8%5%2%10%6%14%9%8%8%8%

831181212915127150129212122351ANY OFFENCE TAKEN96%g92%g98%g79%93%95%100%92%98%acf91%94%

22303916448393957411061 CONCERN26%23%31%42%i27%29%18%28%27%31%28%

2524356426919345330902 CONCERNS28%19%29%15%26%24%37%24%25%23%24%

Page 83




Table 9


(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


111425218436163419523 CONCERNS13%11%20%g6%11%15%13%11%16%14%14%

814911525515248324 CONCERNS9%11%8%3%9%9%11%11%11%6%9%

1736135325111264323705+ CONCERNS20%28%h10%13%20%18%21%18%20%17%19%

410381116-1151224Don't know4%8%2%21%hij7%b5%-8%b2%9%b6%

3.595h3.878h2.6692.4583.4353.1363.6053.4013.3153.1113.276Average no. of concerns3.6163.1422.2912.5743.3132.7743.2793.2742.8442.9293.003Standard Deviation0.1820.0910.0430.2070.0810.0290.2500.0920.0400.0660.027Error Variance

Page 84




Table 9




2121167-18411470184115175116184Violence (in general)56%56%50%67%-49%47%52%52%56%52%49%48%49%

2020167-17610374176128-75112176Bad language54%54%49%62%-47%43%55%g50%62%e-49%46%47%

2020169-17410272174174-73116174Sex/sexually explicit55%55%51%79%-46%42%54%50%84%e-48%48%46%content

101074-8553338585-326085Generally unsuitable26%26%22%36%-23%22%24%24%41%e-21%25%23%content of a sexual


8863-7746307751-324977Unsuitable content for20%20%18%29%-20%19%23%22%25%-21%20%20%younger people/children

7744-6532336565-214665Overtly sexual18%18%13%36%-17%13%25%g19%32%e-14%19%17%performances

8863-6136256161-244061Nakedness/naked bodies/21%21%19%29%-16%15%19%17%29%e-16%17%16%body parts

7754-5028225040-154150Glamorisation of certain18%18%15%34%-13%12%16%14%19%-10%17%13%lifestyles

7753-4525204540-93745Unsuitable content aired18%18%16%23%-12%10%15%13%19%-6%15%b12%too early/pre watershed

4423-4220224232-143042Portrayal of anti-social11%11%7%23%-11%8%17%g12%16%-9%12%11%behaviour

6654-3821163834-123038Negative portrayal of17%17%15%34%-10%9%12%11%17%-8%12%10%women\Objectification of

women

5532-2814142827-91928Discriminatory treatment14%14%11%16%-8%6%10%8%13%-6%8%8%or portrayal of people


Page 85




Table 9




2221-2512132522-52125Makes me feel6%6%5%11%-7%5%9%7%11%-3%9%b7%embarrassed/don't feel


22-2-186111815-41318Invasion of privacy/Not5%5%-16%-5%3%8%g5%7%-3%5%5%respecting people's

privacy

**-*-16881616-51316Makes me feel1%1%-4%-4%3%6%5%8%-3%5%4%embarrassed/don't feel


-----86285-638Drugs-----2%2%1%2%2%-4%1%2%

-----7527--437Adverts\advertising-----2%2%1%2%--2%1%2%

-----63362-346Bad behaviour\lack of-----2%1%3%2%1%-2%1%2%respect\bad manners

-----33-3--333Reality TV (X Factor\I'm-----1%1%-1%--2%1%1%a celebrity etc)

-----31131-313The news-----1%1%1%1%1%-2%1%1%

-----33-3--213We monitor what they-----1%1%-1%--1%*1%watch

-----2-222--22Horror\scary\frightening-----1%-2%1%1%--1%1%

-----21122--22Alcohol\drinking-----**1%*1%--1%*

-----11-1---11Music videos-----*1%-*---1%*

Page 86




Table 9




-----1-11---11American programmes-----*-1%*---1%*

-----1-11---11Cartoons (all-----*-1%*---1%*references)

-----1-111--11Smoking-----*-1%*1%--**

-----11-1--1-1Crime-----**-*--1%-*

-----11-1---11Homosexuality-----**-*---**(lesbian\gay)

--------------Canned laughter--------------

--------------Poor quality programmes--------------

--------------Soaps (all named--------------references)

666*-251312255-121725Other17%17%20%4%-7%5%9%7%d3%-8%7%7%

SUMMARY CODES

2020169-20712086207207-85139207OFFENDED BY SEXUAL55%55%51%79%-55%50%65%g59%100%e-56%57%55%CONTENT

8873-9355389364-346393UNSUITABLE CONTENT22%22%20%29%-25%23%28%26%31%-23%26%25%

2221-3015153027-62630EMBARRASSED6%6%5%11%-8%6%11%8%13%-4%11%b8%

36363111-3512261253512071142230351ANY OFFENCE TAKEN96%96%96%100%-94%94%94%100%100%52%92%94%94%

Page 87




Table 9




1111112-106763010617138671061 CONCERN30%30%35%20%-28%32%22%30%d8%52%25%28%28%

7762-9059309050-4059902 CONCERNS20%20%20%21%-24%25%23%26%24%-26%24%24%

7761-5235175244-2335523 CONCERNS18%18%17%11%-14%15%13%15%21%-15%14%14%

11-1-3219133228-1419324 CONCERNS2%2%-7%-9%8%10%9%13%-9%8%9%

9985-7036357069-2850705+ CONCERNS25%25%24%41%-19%15%26%g20%33%e-18%20%19%

111--24158--1121424Don't know4%4%4%--6%6%6%--48%8%6%6%

3.7213.7213.2505.031-3.2762.9193.921g3.2764.475e1.0003.0953.4203.276Average no. of concerns3.5563.5562.9464.553-3.0032.6243.5093.0033.355-2.5183.1823.003Standard Deviation0.3720.3720.2991.885-0.0270.0320.1020.0270.057-0.0450.0480.027Error Variance

Page 88




Table 10


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


7274423037368475921118956146Soaps40%38%39%41%34%43%40%41%40%27%66%42%35%39%

776853243335643573467668145Films42%35%49%ijl33%30%42%27%37%39%45%33%36%43%39%

587833253444655492068056136Reality programmes32%40%31%34%31%52%ijkm27%48%de34%26%37%37%35%36%

586140183328535512356850118Music videos shown on32%31%37%25%30%33%23%31%35%30%29%32%31%32%music channels or

general channels

41532120341922240245613394Children's programmes23%28%19%27%31%23%10%19%27%32%31%28%21%25%

45393213201832834171513384Dramas25%20%29%18%19%22%14%25%23%23%7%24%20%22%

224014819214252284352762Talent shows12%21%m13%11%17%25%m19%22%15%11%21%16%17%17%

15179698171563201232News programmes8%9%8%8%9%10%6%6%10%8%16%9%8%9%

141610497181092181130Magazine style shows8%8%9%5%8%8%6%7%7%11%10%9%7%8%(such as The One Show or

Day Break)

14108645-11752121224Documentaries8%5%7%9%4%6%-9%5%6%9%6%7%6%

7154310518102114822General entertainment4%8%4%4%9%6%6%7%7%3%4%6%5%6%including quiz shows

612334812103271118Sports programmes3%6%3%4%4%9%6%2%7%4%9%3%7%5%

977235-556111617Current affairs5%4%7%3%2%6%-4%4%8%4%5%4%5%

--------------American (comedy)--------------programmes

Page 89


Q.P3 And what types of programme concern you regarding your child's television viewing?Base: All parents/primary carers with children in the household aged 0-17 who are concerned about the TV child views


Table 10


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


53413---61-437Other types of3%1%4%1%2%---4%2%-2%2%2%programmes

SUMMARY CODES

425729133522737282345940991 GENRE ONLY23%29%27%18%32%j26%32%32%e19%30%23%28%25%26%

524725272819328471565544992 GENRES29%24%24%36%26%22%15%24%32%20%36%26%28%26%

322122101110112221522726533 GENRES18%11%21%il14%10%12%6%11%15%19%13%12%16%14%

385125132624529331745633894+ GENRES21%26%23%18%24%29%23%26%23%22%25%26%21%24%

1017469846134-111526None5%9%3%8%8%9%17%5%9%6%-5%9%7%

7125-111321729Don't know4%1%2%7%il-2%7%1%2%3%4%3%1%2%

2.6992.8052.7362.6382.5043.2122.4252.7632.8622.5792.8912.7912.7032.754Average no. of genres1.8662.1411.8401.9231.6132.6531.5982.1742.0631.6062.4912.1041.8822.011Standard Deviation0.0170.0370.0240.0630.0350.1410.1820.0560.0340.0310.3100.0220.0290.012Error Variance

Page 90




Table 10




10136904212231115146Soaps48%38%38%43%37%18%40%39%39%

9135923413635110145Films44%38%39%35%40%66%44%37%39%

6130823616134101136Reality programmes27%37%35%37%50%11%44%34%36%

711172301333386118Music videos shown on34%31%30%31%42%36%42%a29%32%music channels or

general channels

688543271177794Children's programmes30%25%23%33%22%7%21%26%25%

678571872236184Dramas29%22%24%18%23%23%30%21%22%

16137187-95362Talent shows6%17%16%19%21%-12%18%17%

32915134-62632News programmes14%8%6%14%12%-8%9%9%

3271595152530Magazine style shows14%8%6%9%14%12%6%8%8%(such as The One Show or

Day Break)

1231562142024Documentaries5%6%7%6%6%12%5%7%6%

1211571-22022General entertainment6%6%6%7%2%-2%7%6%including quiz shows

-181261-21718Sports programmes-5%5%6%2%-2%6%5%

1161042-41317Current affairs5%4%4%4%7%-5%4%5%

---------American (comedy)---------programmes

Page 91




Table 10




1771--177Other types of4%2%3%1%--1%2%2%programmes

SUMMARY CODES

79261241132673991 GENRE ONLY32%26%26%24%33%34%33%25%26%

7926228711881992 GENRES36%26%26%29%23%16%23%27%26%

152409221142533 GENRES7%15%17%9%6%23%14%14%14%

58349281112267894+ GENRES26%24%21%29%34%12%28%23%24%

-261861112526None-7%8%6%3%14%1%9%b7%

-962--189Don't know-2%3%3%--1%3%2%

2.6702.7592.7022.8892.8702.1502.6772.7762.754Average no. of genres1.9482.0182.0231.9462.2851.1851.8912.0472.011Standard Deviation0.1360.0140.0200.0440.1680.1760.0420.0170.012Error Variance

Page 92




Table 10




3141311610714211214171011238146Soaps34%27%36%42%38%32%43%39%22%49%45%g38%38%45%g45%39%

3262095781419261221104186145Films36%52%l54%l35%25%39%43%36%49%43%56%39%13%35%32%39%

3141510310101019181314410208136Reality programmes36%28%40%37%40%45%32%36%34%48%36%15%34%39%46%36%

314148771011191261447207118Music videos shown on42%29%38%31%27%47%34%36%23%23%38%15%26%39%39%32%music channels or

general channels

-16126552814156109912494Children's programmes-33%33%24%20%11%26%26%28%22%26%34%32%23%24%25%

-13135812913126107715284Dramas-25%34%21%5%9%27%25%24%23%26%25%24%29%10%22%

310113842610789228562Talent shows36%20%28%l14%15%9%18%18%13%28%22%6%9%16%30%17%

-31283325432*42332News programmes-7%3%10%12%16%7%10%7%12%4%2%15%3%17%9%

*462033174-5114230Magazine style shows6%7%15%7%11%14%2%14%7%-13%4%4%7%10%8%(such as The One Show or

Day Break)

-3119132524113-124Documentaries-7%3%7%3%15%7%10%b4%15%3%4%12%-6%6%

-13181213433-12122General entertainment-2%8%7%5%9%4%6%8%11%9%-5%3%8%6%including quiz shows

-521112-653*-11-18Sports programmes-9%6%4%3%9%-11%9%9%1%-3%2%-5%

*3112-224132-12-17Current affairs6%7%3%4%-9%7%8%1%12%4%-4%3%-5%

Page 93




Table 10




----------------American (comedy)----------------programmes

-2-61*1111-1-1-7Other types of-3%-2%3%2%4%2%1%4%-4%-2%-2%programmes

SUMMARY CODES

291177861012145879164991 GENRE ONLY20%18%30%28%32%29%29%22%26%19%22%29%32%30%21%26%

-1577681091916876762992 GENRES-29%19%28%32%48%28%35%b31%b29%19%22%25%12%11%26%

*11438423486555101533 GENRES6%21%10%14%17%8%9%8%15%22%13%18%18%19%7%14%

3121461429141171244148894+ GENRES36%23%36%22%14%9%26%26%21%26%32%15%16%27%46%24%

33118--23315434126None38%6%2%6%--7%5%6%3%13%16%9%8%8%7%

-11611-211---219Don't know-3%2%2%5%6%-3%1%2%---3%7%2%

3.1632.8063.1332.6852.1942.8302.7322.9932.4963.1273.2732.2212.3942.7903.1252.754Average no. of genres1.7791.5572.2652.0561.1953.4401.8842.4501.4372.4572.3081.1311.5561.7461.5632.011Standard Deviation0.6330.0500.1390.0180.0590.6960.1110.1280.0360.2410.1780.0800.0970.0740.1880.012Error Variance

Page 94




Table 10


(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


29594896311515579345146Soaps34%47%g38%26%39%40%31%41%43%33%39%

345049136111017518852145Films39%39%39%35%37%39%34%36%41%39%39%

3854376669623587938136Reality programmes44%g43%g30%17%41%a34%45%41%a36%28%36%

2654299529016467541118Music videos shown on30%43%h24%25%32%32%33%33%35%31%32%music channels or

general channels

152443123275827543694Children's programmes18%19%35%ij32%20%26%16%19%25%27%25%

183922539621334502484Dramas21%30%gh18%13%24%22%26%24%23%18%22%

162616429461022402162Talent shows19%21%13%10%18%16%20%16%18%16%17%

69125102849191332News programmes7%7%9%14%6%10%7%6%9%10%9%

10955122368151430Magazine style shows12%7%4%14%h8%8%12%5%7%10%8%(such as The One Show or

Day Break)

9852121751014524Documentaries10%6%4%6%7%6%10%7%6%4%6%

1363116158914622General entertainment15%hi4%2%2%10%5%16%abe7%6%4%6%including quiz shows

64719142714518Sports programmes7%3%6%2%5%5%4%5%6%4%5%

5453913389817Current affairs6%3%4%8%5%5%5%5%4%6%5%

-----------American (comedy)-----------programmes

Page 95




Table 10


(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


124-17-1747Other types of1%2%3%-1%3%-1%3%3%2%programmes

SUMMARY CODES

31273111487019385235991 GENRE ONLY35%i21%25%29%30%24%38%27%24%26%26%

173242940789375836992 GENRES19%25%34%j23%25%27%18%26%27%27%26%

121518721468193524533 GENRES14%12%15%20%13%16%15%13%16%18%14%

1842235366711325726894+ GENRES21%33%gh19%12%22%23%21%23%26%19%24%

78651420412131026None8%7%5%14%9%7%8%9%6%7%7%

133136-3349Don't know2%2%3%2%2%2%-2%1%3%2%

2.8973.014h2.4812.4282.8242.7352.8002.7662.8502.6002.754Average no. of genres2.7141.9121.5691.6282.3961.8912.6652.1392.0061.8122.011Standard Deviation0.1070.0340.0210.0760.0430.0140.1730.0400.0210.0250.012Error Variance

Page 96




Table 10




111185-14684621419616097146Soaps30%30%25%47%-39%35%47%g40%46%48%39%40%39%

8862-1458461138102-5797145Films21%21%19%21%-39%35%46%39%49%e-37%40%39%

1616125-1368452134101-5695136Reality programmes42%42%38%41%-36%35%39%38%49%e-37%39%36%

18181410-118784111388-4785118Music videos shown on50%50%44%89%-32%32%30%32%43%e-31%35%32%music channels or

general channels

888*-9455398946-316594Children's programmes21%21%24%4%-25%23%29%25%22%-20%27%25%

8864-8441438057-315784Dramas20%20%18%34%-22%17%32%gh23%27%-20%23%22%

8863-62263660472204662Talent shows22%22%20%29%-17%11%27%gh17%23%100%13%19%17%

3311-3216163121-142032News programmes7%7%4%11%-9%7%12%9%10%-9%8%9%

2222-3010193023-111930Magazine style shows4%4%5%14%-8%4%14%gh8%11%-7%8%8%(such as The One Show or

Day Break)

4421-2413112317-71824Documentaries10%10%7%11%-6%5%8%7%8%-5%7%6%

5553-2211112216-91622General entertainment15%15%17%25%-6%5%8%6%8%-6%6%6%including quiz shows

332*-184151814-41618Sports programmes8%8%7%4%-5%g1%11%gh5%7%-2%7%5%

222--177101610-71017Current affairs5%5%6%--5%3%8%g5%5%-5%4%5%

Page 97




Table 10




--------------American (comedy)--------------programmes

111--74462-177Other types of2%2%2%--2%2%3%2%1%-1%3%2%programmes

SUMMARY CODES

1010103-997128953713964991 GENRE ONLY28%28%32%24%-26%29%21%27%d18%52%26%26%26%

4442-996633935114358992 GENRES12%12%11%14%-26%27%25%27%25%48%28%24%26%

5542-5336175138-2239533 GENRES14%14%12%17%-14%15%13%15%18%-14%16%14%

111185-8943468772-3263894+ GENRES31%31%26%45%-24%18%35%gh25%35%e-21%26%24%

555--26197217-121426None13%13%15%--7%8%5%6%3%-8%6%7%

111--97232-559Don't know3%3%4%--2%3%1%1%1%-3%2%2%

3.0553.0552.9133.316-2.754g2.3993.365gh2.7693.224e1.4782.6122.8922.754Average no. of genres2.4422.4422.6011.902-2.0111.5552.5082.0202.0970.6511.8932.1522.011Standard Deviation0.1920.1920.2600.329-0.0120.0120.0510.0130.0230.2120.0260.0220.012Error Variance

Page 98




Table 11

Q.P3 AND WHAT TYPES OF PROGRAMME CONCERN YOU REGARDING YOUR CHILD'S TELEVISION VIEWING?Musicvideos

shown onGeneralmusicentertain

OtherchannelsmentChildren'types oforincludingRealitysNews

1 GENREprogrammegeneralTalentquizprogrammeprogrammeDocumentaprogrammeONLYschannelsFilmsDramasSoapsshowsshowsssriessTotal


40-212-111-311--40Violence (in general)41%-26%67%-68%62%-26%33%--41%

32325-411391132Bad language32%78%26%30%-23%38%52%29%29%100%100%32%

31146-6--561131Sex/sexually explicit31%30%44%34%-39%--50%18%100%100%31%content

19-1115-335--19Unsuitable content for19%-7%7%100%30%-100%29%17%--19%younger people/children

11--4-3--221-11Generally unsuitable11%--21%-16%--16%5%100%-11%content of a sexual


9----3--241-9Overtly sexual9%----16%--16%11%100%-9%performances

8----1--25--8Portrayal of anti-social8%----8%--16%16%--8%behaviour

51------22--5Negative portrayal of6%30%------16%7%--6%women\Objectification of

women

5----1--4---5Glamorisation of certain5%----8%--33%---5%lifestyles

5-1-----221-5Nakedness/naked bodies/5%-7%-----15%5%100%-5%body parts

5--1----22--5Makes me feel5%--5%----16%5%--5%embarrassed/don't feel


Page 99


Q.P2 - Types of things that concern you about the things your child/children sees on TV - TV in general (Spontaneous)Base: All parents/primary carers with children in the household aged 0-17 who are concerned about only one type of programme that the child watches

Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)

Table 11






4-------22--4Makes me feel4%-------16%5%--4%embarrassed/don't feel


4-------22--4Invasion of privacy/Not4%-------16%5%--4%respecting people's

privacy

3--1-1--11--3Drugs3%--4%-4%--11%2%--3%

31-------2--3Discriminatory treatment3%30%-------5%--3%or portrayal of people


3-------3---3Reality TV (X Factor\I'm3%-------25%---3%a celebrity etc)

3---1----2--3Adverts\advertising3%---100%----5%--3%

2-1-----2---2Unsuitable content aired2%-7%-----16%---2%too early/pre watershed

1-1---------1Music videos1%-16%---------1%

1--------1--1We monitor what they1%--------2%--1%watch

1--------1--1Alcohol\drinking1%--------2%--1%

-------------Horror\scary\frightening-------------

-------------Bad behaviour\lack of-------------respect\bad manners

Page 100



Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)

Table 11






-------------Crime-------------

-------------Poor quality programmes-------------

-------------The news-------------

-------------Canned laughter-------------

-------------American programmes-------------

-------------Cartoons (all-------------references)

-------------Smoking-------------

-------------Homosexuality-------------(lesbian\gay)

-------------Soaps (all named-------------references)

7----2--15--7Other8%----10%--13%14%--8%

SUMMARY CODES

37149-9--561137OFFENDED BY SEXUAL38%30%44%50%-57%--50%20%100%100%38%CONTENT

19-1115-335--19UNSUITABLE CONTENT19%-7%7%100%30%-100%29%17%--19%

5--1----22--5EMBARRASSED5%--5%----16%5%--5%

Page 101



Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)

Table 11






9537181162311311195ANY OFFENCE TAKEN96%78%80%100%100%100%100%100%100%96%100%100%96%

49248-521423--491 CONCERN49%48%40%42%-32%100%48%34%71%--49%

30-2917-145-1302 CONCERNS31%-27%48%100%44%-52%34%14%-100%31%

7-12-2--21--73 CONCERNS7%-13%10%-10%--15%4%--7%

31---1---1--34 CONCERNS3%30%---7%---2%--3%

5----1--221-55+ CONCERNS6%----8%--16%5%100%-6%

412------1--4Don't know4%22%20%------4%--4%

2.1162.1421.6571.6762.0002.2211.0001.5223.6101.9695.0002.0002.116Average no. of concerns2.3641.7410.7960.661-1.4130.0000.6324.4072.825--2.364Standard Deviation0.0641.0100.1060.026-0.1250.0000.1992.1580.266--0.064Error Variance

Page 102



Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)

Table 12

Q.P3 AND WHAT TYPES OF PROGRAMME CONCERN YOU REGARDING YOUR CHILD'S TELEVISION VIEWING?MusicvideosMagazinshowne style

onshowsmusic(suchGeneral

Otherchannelas Theentertatypess orOneinmentChildre

ofgeneralShow orincludiRealityn'sSportsNews21 GENREprogramchannelDayTalentng quizprogramprogramprogramDocumenCurrentprogram

GENRESONLYmessFilmsDramasSoapsBreak)showsshowsmesmesmestariesaffairsmesTotal


48403608350842231127141612919184Violence (in general)49%41%43%51%57%59%58%74%50%54%52%44%30%51%56%58%49%

463256687508020411482471114714176Bad language47%32%64%56%60%59%55%69%66%61%60%50%60%57%42%42%47%

453127685527520361184351215818174Sex/sexually explicit46%31%26%64%59%62%52%68%59%50%62%37%64%62%46%54%46%content

19111444326511222104723493885Generally unsuitable19%11%9%37%29%31%35%40%35%46%34%25%21%38%16%25%23%content of a sexual


1519-393222431115133726564577Unsuitable content for15%19%-33%22%26%29%38%25%59%27%28%25%25%25%15%20%younger people/children

189-27322137821937249114865Overtly sexual18%9%-23%22%25%25%27%34%41%28%25%48%47%22%24%17%performances

185-323518261318728187102561Nakedness/naked bodies/19%5%-27%24%22%18%44%29%30%21%20%36%41%15%15%16%body parts

125-292317351017103315774650Glamorisation of certain12%5%-24%16%21%24%35%28%44%25%16%36%29%21%18%13%lifestyles

62127211725121883216695745Unsuitable content aired6%2%9%23%14%20%17%39%29%38%24%17%31%37%31%20%12%too early/pre watershed

10812219142461462318343442Portrayal of anti-social10%8%10%19%13%17%17%22%22%26%17%19%17%16%15%11%11%behaviour

65118191520513112318574338Negative portrayal of6%6%17%15%13%18%13%18%21%50%17%19%28%31%23%10%10%women\Objectification of

women

Page 103



Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)

Table 12

Q.P3 AND WHAT TYPES OFPROGRAMME CONCERN YOU REGARDING

YOUR CHILD'S TELEVISIONVIEWING?

Don't4+3knowNoneGENRESGENRESTotal


1125231184Violence (in general)16%44%58%58%49%

156231176Bad language14%20%69%58%47%

175733174Sex/sexually explicit14%25%64%62%46%content

11381685Generally unsuitable9%3%43%30%23%content of a sexual


-1291377Unsuitable content for-3%33%25%20%younger people/children

-227965Overtly sexual-9%31%17%17%performances

-1231461Nakedness/naked bodies/-3%26%26%16%body parts

-126650Glamorisation of certain-3%29%12%13%lifestyles

-1251145Unsuitable content aired-3%28%21%12%too early/pre watershed

-119442Portrayal of anti-social-3%21%7%11%behaviour

-221338Negative portrayal of-9%24%6%10%women\Objectification of

women

Page 104



Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)

Table 12







73115139155881613431228Discriminatory treatment7%3%17%13%9%11%10%15%14%35%12%13%21%14%8%5%8%or portrayal of people


45-13147936391134--25Makes me feel4%5%-11%10%9%6%11%9%11%7%12%18%15%--7%embarrassed/don't feel


34-9878251118*12118Invasion of privacy/Not3%4%-8%5%9%5%7%9%5%8%9%3%4%13%3%5%respecting people's

privacy

34-98453428811--16Makes me feel3%4%-8%5%5%3%11%6%10%6%9%7%4%--4%embarrassed/don't feel


-3-3334---41--128Drugs-3%-3%2%3%3%---3%1%--8%5%2%

23-1-22---32----7Adverts\advertising2%3%-1%-2%1%---2%2%----2%

*-*3525-2-36----6Bad behaviour\lack of*-6%2%3%2%3%-3%-2%7%----2%respect\bad manners

-3--------3-----3Reality TV (X Factor\I'm-3%--------2%-----1%a celebrity etc)

---1-131-------33The news---1%-2%2%4%-------8%1%

21--2-2----1----3We monitor what they2%1%--1%-1%----1%----1%watch

Page 105



Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)

Table 12





-113428Discriminatory treatment-3%15%8%8%or portrayal of people


-110625Makes me feel-3%11%12%7%embarrassed/don't feel


-19218Invasion of privacy/Not-3%10%3%5%respecting people's

privacy

-14416Makes me feel-3%5%8%4%embarrassed/don't feel


-1318Drugs-5%3%1%2%

-2-17Adverts\advertising-7%-1%2%

--516Bad behaviour\lack of--5%2%2%respect\bad manners

----3Reality TV (X Factor\I'm----1%a celebrity etc)

--113The news--1%2%1%

----3We monitor what they----1%watch

Page 106



Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)

Table 12







----222---2-----2Horror\scary\frightening----2%3%1%---2%-----1%

-1--1-----11--1-2Alcohol\drinking-1%--1%-----1%1%--6%-*

-1-1------------1Music videos-1%-1%------------*

----------------1American programmes----------------*

1-1--------1----1Cartoons (all1%-17%--------1%----*references)

----1-----1---1-1Smoking----1%-----1%---6%-*

-----1-------1111Crime-----1%-------4%6%3%*

1-----1---1-----1Homosexuality1%-----1%---1%-----*(lesbian\gay)

-----------------Canned laughter-----------------

-----------------Poor quality programmes-----------------

-----------------Soaps (all named-----------------references)

27*56410151713211325Other2%8%6%4%4%4%7%4%8%6%5%14%13%5%8%9%7%

Page 107



Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)

Table 12





--2-2Horror\scary\frightening--2%-1%

---12Alcohol\drinking---2%*

----1Music videos----*

-1--1American programmes-5%--*

----1Cartoons (all----*references)

---11Smoking---2%*

--1-1Crime--1%-*

----1Homosexuality----*(lesbian\gay)

-----Canned laughter-----

-----Poor quality programmes-----

-----Soaps (all named-----references)

146325Other14%17%7%6%7%

Page 108



Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)

Table 12







SUMMARY CODES

513728810257962347161014614171021207OFFENDED BY SEXUAL52%38%26%75%70%68%66%76%77%74%74%49%79%70%58%64%55%CONTENT

181914640275217231549286107993UNSUITABLE CONTENT18%19%9%39%28%33%36%59%36%66%36%30%34%42%41%29%25%

55-17181012685121434--30EMBARRASSED5%5%-15%12%11%8%19%13%21%9%15%18%15%--8%

93956113138801413060221348918231631351ANY OFFENCE TAKEN94%96%87%95%96%96%97%100%97%100%99%95%100%96%94%97%94%

33492152614263105203045281061 CONCERN33%49%28%13%18%17%18%10%17%24%14%32%21%19%10%25%28%

253012435192828230165257902 CONCERNS25%31%17%20%24%23%20%8%13%10%22%17%29%9%27%23%24%

107123241227411-26102413523 CONCERNS10%7%17%20%17%14%19%14%17%-19%11%14%16%8%10%14%

931917101741021712-335324 CONCERNS9%3%17%8%12%12%12%14%16%11%13%13%-13%20%15%9%

17514236254216211242207958705+ CONCERNS17%6%9%35%25%30%29%54%34%56%31%21%36%38%30%24%19%

6416645-2-25-11124Don't know6%4%13%5%4%4%3%-3%-1%5%-4%6%3%6%

2.8862.1162.5644.4273.9124.2964.0005.2654.6015.6434.2183.8864.5975.0023.8873.3883.276Average no. of concerns2.5552.3641.4873.3353.3563.5493.0693.3273.6464.2203.2103.9004.4103.8752.6592.5463.003Standard Deviation0.0710.0640.3160.1010.0820.1570.0710.3820.2560.9370.0850.1791.1440.6820.4160.2160.027Error Variance

Page 109



Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)

Table 12





SUMMARY CODES

277238207OFFENDED BY SEXUAL24%25%81%71%55%CONTENT

-1371893UNSUITABLE CONTENT-3%42%34%25%

-112730EMBARRASSED-3%13%14%8%

3218751351ANY OFFENCE TAKEN40%81%98%96%94%

211571061 CONCERN26%43%5%12%28%

-61315902 CONCERNS-25%15%29%24%

132110523 CONCERNS14%10%24%18%14%

--155324 CONCERNS--17%10%9%

-13314705+ CONCERNS-3%37%27%19%

552224Don't know60%19%2%4%6%

1.7252.1494.9603.8483.276Average no. of concerns1.1422.8683.3772.9563.003Standard Deviation0.3260.4840.1410.1680.027Error Variance

Page 110



Fieldwork : 21/09/12 - 30/09/12 (Week 38/39)

Table 13


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


2350914193122930121393473ASA \ Advertising4%8%km3%6%6%11%km5%11%cd6%c4%1%6%7%6%Standards Authority

44214--1412538ATVOD - Authority for1%1%1%*1%--*1%*2%1%1%1%Television on Demand

527127263635437492597350123BBC9%12%9%10%11%12%9%14%10%8%10%11%11%11%

572352--6517511BBFC \ British Board of1%1%1%1%1%1%--1%2%1%1%1%1%Film Classification

441213-53--628CEOP\ Child Exploitation1%1%*1%*1%-2%d1%--1%*1%and Online Protection

Centre

22112--112-224Childnet***1%1%--**1%-***

31111---31-4-4GSO \ Get Safe Online1%**1%*---1%*-1%-*

4121384-1042-10616Internet Watch1%2%*1%2%k1%-4%de1%1%-1%1%1%Foundation

662533-192-7512MediaWatch \ National1%1%1%2%1%1%-1%2%1%-1%1%1%Viewers and Listeners

Association

121-2-2-1*-3-3NSPCC \ National Society***-*-4%def-**-*-*for the Prevention of

Cruelty to Children

661473234737455092605103109212Ofcom \ Office of12%24%jkm10%14%22%jkm26%jkm12%19%c20%c20%c6%15%23%b18%Communications

--------------ParentPort--------------

29-236-542-5611PCC \ Press Complaints*1%k-1%1%2%km-2%1%1%-1%1%1%Commission

Page 111


Q.B1 Let's imagine that a parent saw or heard something in the media - say, a programme on TV or online, an advert,a film or a video game - and they thought it was unsuitable for children. Where could they go to complain about it or to find advice? (unprompted)Base: All parents/primary carers with children in the household aged 0-17 in GB and have a TV


Table 13


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


--------------PEGI \ Pan-European Game--------------Information

31121-11111224The Government (Northern1%**1%*-3%def***1%***Ireland

Assembly\ScottishExecutive\WelshExecutive)

7103354-259-61017The Internet Websites1%2%1%1%2%2%-1%1%3%-1%2%1%Owner

161-24-5-1-346The ISP\ Internet*1%*-1%1%m-2%e-*-*1%1%Service Providers

themselves

754331-173-9312The Police1%1%1%1%1%*-*2%1%-1%1%1%

4576242239372374624137051121The TV Channels8%12%km8%9%12%13%km5%14%10%8%15%10%11%10%themselves

-3--3-3----213UKCCIS \ UK Council for-*--1%-7%cdef----***Child Internet Safety

--------------VSC \ Video Standards--------------Council

42331111119133119827Google1%4%jkm1%1%4%jkm4%jkm3%3%3%1%1%3%2%2%

-1---1-1---1-1Independent Broadcasting-*---*-1%---*-*Association

13125884-4137119625Internet\Online2%2%2%3%3%1%-1%3%2%1%3%1%2%

5222-2-511-157TV Ombudsman1%*1%1%-1%-2%e**-*1%1%

331212-213-336TV Watchdog1%1%*1%*1%-1%*1%-*1%1%

Page 112




Table 13


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


33113---113325Newspapers\Papers\Local1%**1%1%---**3%def***papers

1156442-565-9716Watchdog2%1%2%2%1%1%-2%1%2%-1%2%1%

1086562-537312618Citizens Advice\CAB2%1%2%2%2%1%-2%1%2%3%e2%1%2%

552232-324-639Trading Standards1%1%1%1%1%1%-1%*1%-1%1%1%

4431-4-2141548Local councillor\MP1%1%1%1%-1%-1%*1%1%1%1%1%

3312-31-14-156Ombudsman1%**1%-1%2%f-*1%-*1%b1%

253014111614-1229104361955Somewhere else5%5%4%5%5%5%-4%6%3%4%5%4%5%

SUMMARY CODES

2333601211111941661415525313932330263592MORE THAN 142%59%jkm39%45%59%jkm59%jkm35%57%cdg54%cdg47%36%48%55%b51%

55105243152535495935119168159MORE THAN 210%17%km8%13%16%km19%km11%18%13%12%12%13%14%14%

2036713142222016181332356MORE THAN 34%6%k2%5%4%8%km4%7%ce3%6%c1%5%5%5%

8103519-746-11718MORE THAN 41%2%1%2%*3%i-3%1%2%-2%1%2%

3222481881341341152611621215957359211570Don't know58%hil41%61%hil55%hil41%41%65%ef43%46%53%ef64%ef52%a45%49%

1.3721.4251.2951.4551.3461.516k1.4341.5111.3271.4301.3711.4251.3781.404Average no. of mentions0.8020.7720.7100.8870.6290.9040.7040.8960.7040.8350.5400.8210.7350.784Standard Deviation0.0020.0020.0030.0080.0030.0070.0410.0070.0020.0050.0070.0020.0030.001Error Variance

Page 113




Table 13




-73442171126173ASA \ Advertising-7%h7%6%6%4%5%7%6%Standards Authority

1743-1258ATVOD - Authority for1%1%1%1%-2%1%1%1%Television on Demand

51198328932697123BBC7%11%13%e8%8%13%10%11%11%

11182-15711BBFC \ British Board of1%1%1%1%-4%2%1%1%Film Classification

1853-1178CEOP\ Child Exploitation1%1%1%1%-2%1%1%1%and Online Protection

Centre

-413---44Childnet-**1%---**

-413--124GSO \ Get Safe Online-**1%--1%**

-16862141216Internet Watch-1%1%2%2%4%2%1%1%Foundation

111551-21012MediaWatch \ National1%1%1%1%1%-1%1%1%Viewers and Listeners

Association

-312---33NSPCC \ National Society-***---**for the Prevention of

Cruelty to Children

52071217211738174212Ofcom \ Office of8%19%h19%d20%d10%28%15%19%18%Communications

---------ParentPort---------

-1174---1111PCC \ Press Complaints-1%1%1%---1%1%Commission

Page 114




Table 13




---------PEGI \ Pan-European Game---------Information

1313-1144The Government (Northern2%g**1%-2%***Ireland


-17862-31317The Internet Websites-2%1%2%2%-1%1%1%Owner

1651-1166The ISP\ Internet1%1%1%*-2%*1%1%Service Providers

themselves

21084--21012The Police3%g1%1%1%--1%1%1%

4117713313421100121The TV Channels6%11%11%9%12%17%8%11%10%themselves

-3-3---33UKCCIS \ UK Council for-*-1%f---**Child Internet Safety

---------VSC \ Video Standards---------Council

1261745-81927Google1%2%3%1%4%e-3%2%2%

-11----11Independent Broadcasting-**----**Association

-258124-71825Internet\Online-2%1%3%f4%-3%2%2%

-77---167TV Ombudsman-1%1%---*1%1%

-6132-246TV Watchdog-1%*1%2%f-1%*1%

Page 115




Table 13




-523--155Newspapers\Papers\Local-**1%--*1%*papers

-161041-41216Watchdog-1%2%1%1%-1%1%1%

117667-81018Citizens Advice\CAB1%2%1%2%6%ef-3%a1%2%

-93312369Trading Standards-1%*1%1%6%1%1%1%

-8711-268Local councillor\MP-1%1%*1%-1%1%1%

-6222-246Ombudsman-1%*1%2%-1%*1%

352321562173855Somewhere else4%5%5%4%5%8%7%4%5%

SUMMARY CODES

185743411845413125467592MORE THAN 127%52%h52%50%48%53%49%52%51%

5154964612532127159MORE THAN 28%14%15%12%11%20%12%14%14%

155292052114556MORE THAN 31%5%4%5%5%7%4%5%5%

117943261218MORE THAN 41%2%1%1%3%7%2%1%2%

485223141865912131440570Don't know73%g48%48%50%52%47%51%48%49%

1.3691.4051.4011.3911.3761.7591.4001.4051.404Average no. of mentions0.8010.7840.7490.7830.8231.3530.8270.7730.784Standard Deviation0.0310.0010.0020.0040.0130.1410.0050.0020.001Error Variance

Page 116




Table 13




-65623-11135261257873ASA \ Advertising-6%6%6%3%-11%fgjk9%fj4%2%6%12%fgjk5%5%15%bcfg6%Standards Authority

jk

--16----3---1318ATVOD - Authority for--1%1%----2%---1%2%2%1%Television on Demand

-1251069-1815121282011145123BBC-11%6%11%9%j-18%egj10%j9%j12%j7%j20%egj10%j10%j10%j11%

--39--3131--11111BBFC \ British Board of--4%1%--3%1%2%1%--1%*2%1%Film Classification

-315----31-121-8CEOP\ Child Exploitation-2%l1%1%----2%1%-1%2%1%-1%and Online Protection

Centre

1--3-2--11-----4Childnet3%--*-3%--*1%-----*

---4--1-11-1---4GSO \ Get Safe Online---*--1%-1%1%-1%---*

23111---1723---316Internet Watch10%3%1%1%---1%5%bcdi2%3%---6%bcdi1%Foundation

kk

-41811-423--1--12MediaWatch \ National-3%l1%1%1%1%-3%1%3%--1%--1%Viewers and Listeners

Association

--122-*1-------3NSPCC \ National Society--1%*2%-**-------*for the Prevention of

Cruelty to Children

11191923216201717141625202213212Ofcom \ Office of6%10%11%20%n33%bce22%21%12%12%14%15%24%gh18%15%27%gh18%Communications

fgh

----------------ParentPort----------------

Page 117




Table 13




---11-2322-1--1-11PCC \ Press Complaints---1%-2%3%2%1%-1%--1%-1%Commission

----------------PEGI \ Pan-European Game----------------Information

-212----211--1-4The Government (Northern-1%l1%*----1%1%1%--1%-*Ireland


-1-1523-12-1111517The Internet Websites-1%-2%2%4%-1%1%-1%1%1%1%10%bcde1%Owner

fghik

2-14----4-1--2-6The ISP\ Internet10%-1%*----3%-1%--1%-1%Service Providers

themselves

-219-2111121-1112The Police-2%1%1%-3%1%1%1%1%1%1%-*3%1%

1129100591114134181471511121The TV Channels6%10%12%10%6%13%11%10%9%4%17%cfk14%f6%11%22%cfg10%themselves

k

---33----------3UKCCIS \ UK Council for---*3%----------*Child Internet Safety

----------------VSC \ Video Standards----------------Council

-1-251-4714-331327Google-1%-3%1%-4%5%beg1%4%-3%2%1%5%e2%

---11----------1Independent Broadcasting---*1%----------*Association

--124-1*4-33324425Internet\Online--1%3%-1%*3%g-3%3%g3%2%3%8%gik2%

Page 118




Table 13




---7-----111-4-7TV Ombudsman---1%-----1%1%1%-3%-1%

-1-5-22---2----6TV Watchdog-1%-1%-3%2%---2%----1%

--152--1--2----5Newspapers\Papers\Local--1%*2%--1%--2%----*papers

---161213-22122-16Watchdog---2%1%2%1%2%-2%2%1%2%1%-1%

-121512221-4213-18Citizens Advice\CAB-1%3%2%1%3%2%2%1%-4%2%1%2%-2%

---92--1--33-1-9Trading Standards---1%2%--1%--3%3%-1%-1%

-4-51-1---24-1-8Local councillor\MP-3%l-*1%-1%---1%4%gh-1%-1%

-213-1--12-2---6Ombudsman-2%1%*-1%--1%2%-2%---1%

-41508932384645355Somewhere else-3%1%5%8%gh13%beghi3%1%2%8%gh3%6%4%3%6%5%

SUMMARY CODES

444285165936596457505657516538592MORE THAN 126%39%37%54%mn61%bgh51%59%gh45%40%50%54%56%g46%46%77%bcd51%

efghij

21781329131818158162391813159MORE THAN 210%15%10%14%9%18%18%12%11%8%16%22%cfgk8%13%26%bcf14%

ghk

-44484349837924356MORE THAN 3-4%5%5%4%4%4%6%6%3%6%9%c2%3%7%5%

Page 119




Table 13




-21151-1121*8-2118MORE THAN 4-2%1%2%1%-1%1%1%1%*8%bceghi-1%2%2%

j

1368484393835417885504945617811570Don't know74%61%l63%l46%39%49%a41%a55%aik60%adi50%a46%a44%a54%a54%ak23%49%

k

1.4001.5481.4471.3891.2401.4371.3911.4271.4521.2711.4181.755cfk1.2181.3591.4881.404Average no. of mentions0.5580.8270.8570.7780.6550.6520.6810.7710.8620.7610.7211.1980.4950.6680.8580.784Standard Deviation0.0780.0180.0260.0010.0090.0160.0080.0100.0130.0140.0100.0340.0060.0080.0230.001Error Variance

Page 120




Table 13


(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


182027833501125382373ASA \ Advertising7%6%8%4%7%6%7%7%7%5%6%Standards Authority

1-1517-1268ATVOD - Authority for*-*2%i*1%-**1%1%Television on Demand

30364215559216466449123BBC12%11%12%7%12%10%10%12%11%10%11%

17316101510611BBFC \ British Board of1%2%1%*1%1%1%1%2%1%1%Film Classification

314-48348-8CEOP\ Child Exploitation1%*1%-1%1%2%a1%a1%a-1%and Online Protection

Centre

--22-4--234Childnet--1%1%-*--*1%*

11111311214GSO \ Get Safe Online***********

2761811268516Internet Watch1%2%2%*2%1%1%2%1%1%1%Foundation

3343311317512MediaWatch \ National1%1%1%1%1%1%2%c*1%1%1%Viewers and Listeners

Association

-2*-21-21*3NSPCC \ National Society-1%*-**-****for the Prevention of

Cruelty to Children

4167644081160206910291212Ofcom \ Office of16%20%18%18%17%18%13%18%18%18%18%Communications

-----------ParentPort-----------

-533211-28411PCC \ Press Complaints-1%1%1%*1%-*1%1%1%Commission

Page 121




Table 13


(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


-----------PEGI \ Pan-European Game-----------Information

3--13213114The Government (Northern1%--1%1%*1%1%***Ireland


33566122551117The Internet Websites1%1%1%3%1%1%1%1%1%2%1%Owner

4-2-4242116The ISP\ Internet2%i-1%-1%*2%abe1%**1%Service Providers

themselves

-264110-15712The Police-1%2%2%*1%-*1%1%1%

25353724459515355758121The TV Channels10%10%11%11%10%11%10%9%10%11%10%themselves

12--3-12--3UKCCIS \ UK Council for1%*--1%e-1%e*--*Child Internet Safety

-----------VSC \ Video Standards-----------Council

11933152191217727Google4%h3%1%1%3%2%6%ae3%3%1%2%

-1--11-1-11Independent Broadcasting-*--**-*-**Association

3810462134151225Internet\Online1%2%3%2%1%2%2%1%3%2%2%

321-5525227TV Ombudsman1%1%*-1%1%1%1%**1%

122133-3226TV Watchdog*1%1%*1%*-1%**1%

Page 122




Table 13


(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


-3-335-3145Newspapers\Papers\Local-1%-1%1%1%-1%*1%*papers

321114142371116Watchdog1%*3%gi*1%2%1%1%1%2%1%

167531812111118Citizens Advice\CAB*2%2%2%1%2%*1%2%2%2%

13413813649Trading Standards*1%1%*1%1%1%1%1%1%1%

122338-3568Local councillor\MP*1%1%1%1%1%-1%1%1%1%

-123-6--336Ombudsman-*1%1%-1%--*1%1%

92412102246322282155Somewhere else3%7%h3%5%5%5%2%6%5%4%5%

SUMMARY CODES

12717618710223945874195298253592MORE THAN 150%53%53%46%51%51%47%51%52%50%51%

333958295712622447872159MORE THAN 213%12%17%13%12%14%14%11%14%14%14%

52413142245222272556MORE THAN 32%7%j4%6%j5%5%1%6%d5%5%5%

110337151711818MORE THAN 41%3%1%1%2%2%1%2%2%1%2%

12615716512223144083186273254570Don't know50%47%47%54%49%49%53%49%48%50%49%

1.3251.4341.4021.4541.3771.4131.3441.3961.3991.4111.404Average no. of mentions0.6530.9340.6960.8040.8120.7870.6380.8710.7990.7470.784Standard Deviation0.0040.0060.0030.0070.0030.0020.0070.0050.0020.0020.001Error Variance

Page 123




Table 13




9981-1912719131335073ASA \ Advertising10%10%11%4%-5%5%6%5%6%22%7%6%6%Standards Authority

-----21121-258ATVOD - Authority for-----1%*1%1%1%-*1%1%Television on Demand

111194-4529164530-5385123BBC13%13%13%14%-12%12%12%13%15%-12%11%11%

2221-43143-11011BBFC \ British Board of2%2%3%3%-1%1%1%1%1%-*1%1%Film Classification

-----------368CEOP\ Child Exploitation-----------1%1%1%and Online Protection

Centre

----------1134Childnet----------10%***

-----------124GSO \ Get Safe Online-----------***

222--96384-61116Internet Watch2%2%3%--2%2%2%2%2%-1%1%1%Foundation

-----43144-31012MediaWatch \ National-----1%1%1%1%2%-1%1%1%Viewers and Listeners

Association

-----1-111--33NSPCC \ National Society-----*-***--**for the Prevention of

Cruelty to Children

1515117-6848206836-67165212Ofcom \ Office of17%17%16%21%-18%20%15%19%17%-15%21%b18%Communications

--------------ParentPort--------------

Page 124




Table 13




-----------4811PCC \ Press Complaints-----------1%1%1%Commission

--------------PEGI \ Pan-European Game--------------Information

-----1-111-314The Government (Northern-----*-1%*1%-1%**Ireland


2211-76152-51417The Internet Websites2%2%1%3%-2%2%1%1%1%-1%2%1%Owner

-----22-22-336The ISP\ Internet-----*1%-1%1%-1%*1%Service Providers

themselves

4433-41344-61012The Police4%4%5%8%-1%*3%1%2%-1%1%1%

101084-3321113124-5085121The TV Channels11%11%11%11%-9%9%8%9%12%-11%11%10%themselves

-----------133UKCCIS \ UK Council for-----------***Child Internet Safety

--------------VSC \ Video Standards--------------Council

6624-1275106-121927Google7%7%3%14%-3%3%4%3%3%-3%2%2%

------------11Independent Broadcasting------------**Association

222--1487146-161325Internet\Online2%2%2%--4%3%5%4%3%-4%a2%2%

Page 125




Table 13




111--43143-447TV Ombudsman1%1%1%--1%1%1%1%1%-1%*1%

111--32133-336TV Watchdog1%1%1%--1%1%1%1%2%-1%*1%

-----------155Newspapers\Papers\Local-----------*1%*papers

222--51451-71016Watchdog3%3%3%--1%1%3%1%*-2%1%1%

5543-62466-10918Citizens Advice\CAB5%5%5%10%-2%1%3%2%3%-2%1%2%

11-1-2-221-559Trading Standards1%1%-3%-1%-2%1%1%-1%1%1%

**-*-2-222-358Local councillor\MP1%1%-1%-*-1%*1%-1%1%1%

-----1-111-246Ombudsman-----*-1%**-*1%1%

9985-14104146-144255Somewhere else10%10%11%16%-4%4%3%4%3%-3%5%5%

SUMMARY CODES

54544421-194125691881122229416592MORE THAN 161%61%61%66%-52%52%51%54%54%32%52%53%51%

1717148-4930194833-60120159MORE THAN 219%19%19%24%-13%13%14%14%16%-14%15%14%

8855-13571310-194356MORE THAN 39%9%6%14%-3%2%6%4%5%-4%5%5%

3312-41344-71218MORE THAN 43%3%2%5%-1%*2%1%2%-2%2%2%

Page 126




Table 13




34342811-18011565163954214364570Don't know39%39%39%34%-48%48%49%46%46%68%48%47%49%

1.5271.5271.4641.651-1.3401.2941.4231.3461.4211.0001.3991.4271.404Average no. of mentions0.9370.9370.8541.000-0.6600.5750.7900.6670.751-0.8160.7850.784Standard Deviation0.0200.0200.0200.056-0.0030.0030.0100.0030.006-0.0030.0020.001Error Variance

Page 127




Table 14


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


78157374169888818851714095235ASA \ Advertising14%26%jkm12%17%21%km31%ijkm19%30%cde19%c17%c8%20%20%20%Standards Authority

1922109129182092212040ATVOD - Authority for3%4%3%4%4%3%3%3%4%3%3%3%4%3%Television on Demand

129172755587854851186925182120301BBC23%28%24%22%26%30%11%31%g25%23%28%g26%25%26%

36461719172912533213473682BBFC \ British Board of6%8%6%8%5%10%k2%9%c7%7%3%7%7%7%Film Classification

1853108213252727111452672CEOP\ Child Exploitation3%9%jkm3%3%6%12%jkm14%cd10%cd6%4%2%7%6%6%and Online Protection

Centre

35392213221731929176403474Childnet6%6%7%5%7%6%8%7%6%6%7%6%7%6%

2523131213101921162301848GSO \ Get Safe Online4%4%4%5%4%3%2%3%4%5%2%4%4%4%

23351112152011823114322657Internet Watch4%6%4%5%5%7%3%7%5%4%5%5%5%5%Foundation

36572115273032438235543993MediaWatch \ National6%9%7%6%8%11%7%9%8%8%6%8%8%8%Viewers and Listeners

Association

465428173123528402156337100NSPCC \ National Society8%9%9%7%9%8%13%10%9%7%6%9%8%9%for the Prevention of

Cruelty to Children

1212235962114109885155897184160344Ofcom \ Office of22%37%jkm19%25%35%jkm39%jkm19%31%c33%c30%c8%27%34%b30%Communications

131986118-61682211132ParentPort2%3%3%2%3%3%-2%4%3%2%3%2%3%

317114163239433471435844102PCC \ Press Complaints6%12%jkm5%7%10%km14%jkm11%12%cd10%cd5%4%8%9%9%Commission

139945412116191221PEGI \ Pan-European Game2%1%3%1%1%1%2%1%2%2%1%1%3%2%Information

Page 128


Q.B2 Just to check, which of these do you think a parent could go to?Base: All parents/primary carers with children in the household aged 0-17 in GB and have a TV


Table 14


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


131776710151384181130The Government (Northern2%3%2%3%2%4%2%2%3%3%4%3%2%3%Ireland


31331912141911227195392564The Internet Websites6%5%6%5%4%7%2%5%6%6%6%6%5%5%Owner

212713891811717121242448The ISP\ Internet4%4%4%3%3%6%2%6%c4%4%1%3%5%4%Service Providers

themselves

565832243721518582856648114The Police10%9%10%10%11%8%12%7%12%cf10%5%10%10%10%

138194716798968821358324200132332The TV Channels25%32%km23%27%30%34%km20%30%29%28%28%29%28%29%themselves

30391811201951428174432669UKCCIS \ UK Council for5%6%6%5%6%7%12%5%6%6%5%6%5%6%Child Internet Safety

44472123173012644191504291VSC \ Video Standards8%8%7%9%5%11%i2%10%c9%c6%c1%7%9%8%Council

SUMMARY CODES

3744761971782392372421335420851492358850MORE THAN 167%78%km64%72%k73%k84%ijkm58%78%cdg76%cg70%c58%71%75%73%

202283112901461371513320111126278207486MORE THAN 237%47%jkm36%37%44%km49%jkm36%49%cd43%c37%29%40%44%42%

110189614993967931196713179120299MORE THAN 320%31%jkm20%20%28%jkm34%jkm17%34%cdeg26%c22%15%26%25%26%

70122383260626578242611874192MORE THAN 413%20%jkm12%13%18%km22%jkm15%21%cd18%c14%7%17%16%17%

437724184136432512947742120MORE THAN 58%13%jkm8%7%13%m13%m9%12%c11%10%5%11%9%10%

111975513191281181230MORE THAN 102%3%2%2%2%5%2%3%3%3%1%3%3%3%

Page 129




Table 14


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


442313--521268MORE THAN 201%1%1%1%*1%--1%1%1%*1%1%

366421153430429412426635100MORE THAN 5 NOT6%11%m7%6%10%11%9%11%c9%c8%3%10%7%9%PARENTPORT

61151291854-11617MORE THAN 10 NOT1%2%2%1%1%3%2%3%1%1%-2%1%1%PARENTPORT

1379285525932133791612714485229Don't know25%hil15%28%hil21%hl18%11%33%f14%20%20%30%def21%18%20%

434128162912421192911523284None8%7%9%h6%9%4%9%8%4%10%e12%e8%7%7%

2.5532.9282.6172.4812.8353.0212.8702.9322.7852.6562.2912.7722.7502.763Average no. of mentions2.8423.0712.8152.8792.7703.3503.1612.7023.1662.9562.7432.8273.1752.976Standard Deviation0.0180.0280.0280.0490.0440.0710.4160.0450.0340.0380.1090.0160.0350.011Error Variance

Page 130




Table 14




72271327622543192235ASA \ Advertising11%21%h20%21%19%21%17%21%20%Standards Authority

33825103293140ATVOD - Authority for4%3%4%3%3%8%4%3%3%Television on Demand

142871828828366235301BBC22%26%28%24%24%12%26%26%26%

577552051156782BBFC \ British Board of8%7%8%5%5%4%6%7%7%Film Classification

369442241126072CEOP\ Child Exploitation4%6%7%6%3%4%5%7%6%and Online Protection

Centre

668462332136174Childnet9%6%7%6%3%8%5%7%6%

444321231143448GSO \ Get Safe Online5%4%5%3%2%4%5%4%4%

35536164194857Internet Watch4%5%6%4%3%4%4%5%5%Foundation

588572961197493MediaWatch \ National8%8%9%8%5%4%7%8%8%Viewers and Listeners

Association

79353311232575100NSPCC \ National Society10%8%8%9%11%12%10%8%9%for the Prevention of

Cruelty to Children

1133321610120852292344Ofcom \ Office of16%30%h33%d27%d17%30%20%32%b30%Communications

6262264-102232ParentPort9%g2%3%2%4%-4%2%3%

5966924531685102PCC \ Press Complaints8%9%10%7%5%13%6%9%9%Commission

Page 131




Table 14




3191352151621PEGI \ Pan-European Game4%2%2%1%2%4%2%2%2%Information

62416104-72230The Government (Northern8%g2%2%3%3%-3%2%3%Ireland


163401842115364The Internet Websites2%6%6%5%4%8%4%6%5%Owner

14730134293948The ISP\ Internet2%4%5%4%3%7%4%4%4%Service Providers

themselves

510867398-2391114The Police8%10%10%10%7%-9%10%10%

1631618810830767265332The TV Channels24%29%29%29%27%28%26%29%29%themselves

663441662195069UKCCIS \ UK Council for9%6%7%4%5%8%7%6%6%Child Internet Safety

3885324114226991VSC \ Video Standards5%8%8%6%9%15%9%8%8%Council

SUMMARY CODES

378134982667115170680850MORE THAN 155%74%h76%d72%62%61%66%75%b73%

1646929215235695390486MORE THAN 224%43%h45%d41%31%25%37%43%42%

122881818725659240299MORE THAN 317%26%28%23%22%25%23%26%26%

91841185217437155192MORE THAN 413%17%18%14%15%17%15%17%17%

611472341122595120MORE THAN 59%10%11%9%10%9%10%10%10%

Page 132




Table 14




32818101142630MORE THAN 104%3%3%3%1%4%2%3%3%

-87-1-178MORE THAN 20-1%1%-1%-*1%1%

2985732921982100MORE THAN 5 NOT3%9%9%9%8%9%7%9%9%PARENTPORT

-17610-111617MORE THAN 10 NOT-2%1%3%-4%*2%1%PARENTPORT

222071197528765164229Don't know33%g19%18%20%25%29%25%a18%20%

8763928143216384None12%7%6%8%13%f11%8%7%7%

3.2422.7412.8532.6002.6433.2242.7522.7652.763Average no. of mentions4.5132.8903.1982.4522.9004.1343.0642.9572.976Standard Deviation0.4530.0110.0230.0240.1091.1390.0470.0150.011Error Variance

Page 133




Table 14




315162011413243022181830262615235ASA \ Advertising20%13%21%21%14%18%24%21%15%18%17%30%gk23%18%31%gk20%Standards Authority

124332522746274-40ATVOD - Authority for6%2%5%4%2%7%2%1%5%4%6%2%6%3%-3%Television on Demand

525192522812293727263238263214301BBC29%22%25%26%29%17%30%26%19%26%30%37%bgj23%22%28%26%

12772598875691311382BBFC \ British Board of6%2%9%n8%n6%12%8%5%5%5%5%9%12%8%5%7%Film Classification

2555998466686126172CEOP\ Child Exploitation14%5%7%6%9%11%4%5%4%6%8%5%11%4%3%6%and Online Protection

Centre

14365891066772144174Childnet7%4%4%7%8%13%abdgh11%bd4%5%7%6%2%12%abdgh3%1%6%

2134254433563105-48GSO \ Get Safe Online9%1%4%4%5%6%4%2%2%5%5%3%9%agh3%-4%

245455513945498357Internet Watch10%4%7%5%5%8%1%2%6%4%5%4%8%hi6%6%5%Foundation

-10479879877109139693MediaWatch \ National-9%5%8%9%10%9%6%5%7%9%9%11%6%12%8%Viewers and Listeners

Association

17982613166757515171100NSPCC \ National Society8%6%12%9%7%18%adfgh16%adf4%5%5%7%5%14%agh12%h2%9%for the Prevention of

ghCruelty to Children

121173043526373432273136363119344Ofcom \ Office of6%19%22%32%n36%bg36%37%bgh24%22%27%29%36%bg32%22%39%bg30%Communications

-12294522431-74-32ParentPort-1%3%3%4%7%d2%2%3%3%1%-6%d3%-3%

3768577131145171210105102PCC \ Press Complaints20%6%8%9%7%10%g13%g8%3%5%16%bfg12%g9%7%11%g9%Commission

Page 134




Table 14




-*-2113-1111461121PEGI \ Pan-European Game-*-2%1%4%-1%1%1%1%4%6%bghi1%2%2%Information

-*-293521313452-30The Government (Northern-*-3%3%7%h2%1%2%1%3%4%4%2%-3%Ireland


-72553677459567464The Internet Websites-6%3%6%3%9%7%5%3%5%8%5%6%5%8%5%Owner

23-443366156493148The ISP\ Internet10%2%-5%3%4%6%g4%1%5%6%g4%8%g2%3%4%Service Providers

themselves

*1049911141715867812126114The Police3%9%5%10%11%20%befg17%efg10%6%6%6%8%11%8%12%10%

128212812420334429333439233916332The TV Channels8%25%27%29%24%28%33%g31%21%33%g32%38%cg21%27%32%29%themselves

5345676489331384469UKCCIS \ UK Council for30%2%5%6%7%8%4%6%6%3%3%12%bef7%3%9%6%Child Internet Safety

1328698610664141112491VSC \ Video Standards6%2%2%9%n10%11%6%7%4%6%4%14%eg10%9%9%8%Council

SUMMARY CODES

11715371471527510491698081879843850MORE THAN 164%63%69%75%n73%72%76%73%64%69%76%79%g77%g69%86%bfg73%

1045304013834425249434757455524486MORE THAN 257%40%38%42%39%48%42%36%35%43%45%56%bcgh40%38%49%42%

722162532724302820253039263417299MORE THAN 339%20%21%27%27%g34%gh30%g20%14%25%g28%g38%bcgh23%24%g33%g26%

31191691616231910111823202412192MORE THAN 416%10%11%18%16%g23%g24%fg14%7%11%17%g22%g18%g17%g25%fg17%

Page 135




Table 14




146109111117856111512166120MORE THAN 56%4%7%11%n11%g16%gh17%fgh6%4%6%10%15%gh11%g11%g11%10%

--228346212435--30MORE THAN 10--3%3%3%6%b6%bg2%1%2%4%b3%5%b--3%

---81--11---5--8MORE THAN 20---1%1%--1%1%---4%b--1%

14591891573510158146100MORE THAN 5 NOT6%3%6%10%n8%g13%g15%fgh5%2%5%10%g15%gh7%10%g11%g9%PARENTPORT

--2151231-2331--17MORE THAN 10 NOT--3%2%1%3%4%bg1%-2%3%3%1%--1%PARENTPORT

53217174161519283521191522364229Don't know31%29%l22%18%17%21%19%20%25%a21%18%15%19%25%a8%20%

1976710551015107649384None6%8%9%7%10%7%5%7%11%c10%6%6%3%7%6%7%

3.0192.2462.5322.8262.7703.677gh3.0892.3842.2192.6102.7513.0493.2352.5262.4742.763Average no. of mentions1.5871.4882.4983.1313.1374.1233.1682.6602.6262.5852.6412.3374.6111.9341.7342.976Standard Deviation0.2290.0340.1180.0150.1490.4250.1270.0690.0720.1040.0940.0930.2760.0430.0810.011Error Variance

Page 136




Table 14


(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


507759499716830809995235ASA \ Advertising20%23%17%22%21%19%19%21%17%19%20%Standards Authority

871313113248132440ATVOD - Authority for3%2%4%6%i2%4%2%2%2%5%b3%Television on Demand

7484865813022843104147123301BBC29%25%24%26%28%25%27%27%26%24%26%

113124163358727373582BBFC \ British Board of5%9%7%7%7%7%4%7%7%7%7%Film Classification

183114935501226371872CEOP\ Child Exploitation7%9%gh4%4%8%a6%8%a7%a6%a4%6%and Online Protection

Centre

1523211429601126373674Childnet6%7%6%6%6%7%7%7%6%7%6%

8161582238518262248GSO \ Get Safe Online3%5%4%4%5%4%3%5%5%4%4%

9162391946416302457Internet Watch3%5%7%4%4%5%2%4%5%5%5%Foundation

192529203574828454193MediaWatch \ National7%7%8%9%7%8%5%7%8%8%8%Viewers and Listeners

Association

24392116526921384636100NSPCC \ National Society9%12%h6%7%11%8%13%ae10%8%7%9%for the Prevention of

Cruelty to Children

88971025715125454120165142344Ofcom \ Office of35%g29%29%26%32%28%34%32%29%28%30%Communications

511881126210151832ParentPort2%3%2%4%2%3%1%3%3%4%3%

18422517417612315237102PCC \ Press Complaints7%13%h7%7%9%8%7%8%9%7%9%Commission

35766172581221PEGI \ Pan-European Game1%2%2%3%1%2%1%1%1%2%2%Information

Page 137




Table 14


(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


3871272726141830The Government (Northern1%2%2%5%hj2%3%1%2%2%4%3%Ireland


131918142752821303664The Internet Websites5%6%5%6%6%6%5%6%5%7%5%Owner

7251242437520271748The ISP\ Internet3%7%ghj3%2%5%4%3%5%5%3%4%Service Providers

themselves

22393517458416376043114The Police9%12%10%8%10%9%10%10%11%9%10%

6695997312826130106164156332The TV Channels26%29%28%32%27%29%d19%28%29%d31%d29%themselves

141826102850921313569UKCCIS \ UK Council for6%5%7%5%6%6%6%6%5%7%6%Child Internet Safety

2130281244661235483291VSC \ Video Standards8%9%8%5%9%7%8%9%8%6%8%Council

SUMMARY CODES

183249259159345656110282424363850MORE THAN 172%75%74%71%73%73%70%74%74%72%73%

1041491448819937860166247194486MORE THAN 241%45%41%39%42%42%38%43%43%38%42%

64103795313421836110140119299MORE THAN 325%31%h22%24%29%24%23%29%25%23%26%

377252318813624719276192MORE THAN 415%22%gh15%14%19%15%15%19%16%15%17%

28442819608117485545120MORE THAN 511%13%h8%9%13%9%11%13%10%9%10%

61086122449141430MORE THAN 102%3%2%3%3%3%2%2%2%3%3%

Page 138




Table 14


(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


1133171-468MORE THAN 20**1%1%*1%*-1%1%1%

24422213546616434634100MORE THAN 5 NOT9%13%gh6%6%12%ae7%10%11%ae8%7%9%PARENTPORT

49311013389417MORE THAN 10 NOT2%3%1%*2%1%2%2%2%1%1%PARENTPORT

53656745951783874108111229Don't know21%19%19%20%20%20%24%19%19%22%20%

1820262031641026393384None7%6%7%9%7%7%6%7%7%6%7%

2.7092.9622.6002.7762.8272.7052.6922.7792.6672.7522.763Average no. of mentions2.7662.8392.9153.4852.6833.0062.8152.5132.7723.3442.976Standard Deviation0.0490.0360.0340.0780.0240.0150.0850.0260.0200.0310.011Error Variance

Page 139




Table 14




28281916-71472469414105150235ASA \ Advertising32%32%27%50%-19%19%18%20%20%74%24%19%20%Standards Authority

1414612-165111511-182740ATVOD - Authority for16%16%8%39%-4%2%8%g4%5%-4%3%3%Television on Demand

35352516-106644210464-114210301BBC40%40%35%50%-28%27%32%30%31%-26%27%26%

1818913-2514112516-375482BBFC \ British Board of20%20%13%41%-7%6%8%7%8%-8%7%7%Film Classification

22221315-2191219151175772CEOP\ Child Exploitation24%24%19%47%-6%4%9%6%7%20%4%7%b6%and Online Protection

Centre

23231418-3224831221335174Childnet26%26%19%56%-9%10%6%9%11%10%7%7%6%

20201117-1367139-163548GSO \ Get Safe Online23%23%16%52%-4%2%6%4%4%-4%4%4%

18181014-2513132317-214157Internet Watch21%21%14%45%-7%5%10%7%8%-5%5%5%Foundation

22221115-3522143522-376193MediaWatch \ National25%25%16%48%-9%9%10%10%11%-8%8%8%Viewers and Listeners

Association

21211114-3928113822-3276100NSPCC \ National Society24%24%16%45%-10%12%8%11%11%-7%10%9%for the Prevention of

Cruelty to Children

37372915-123843912072-123253344Ofcom \ Office of41%41%41%48%-33%35%29%34%35%-28%32%30%Communications

32321532-1174119-191732ParentPort36%36%21%100%-3%3%3%3%4%-4%2%3%

23231514-2918112917-3777102PCC \ Press Complaints26%26%21%45%-8%7%8%8%8%-8%10%9%Commission

Page 140




Table 14




1414711-43142-111321PEGI \ Pan-European Game16%16%10%35%-1%1%1%1%1%-3%2%2%Information

1313513-87185-161830The Government (Northern14%14%7%39%-2%3%1%2%3%-4%2%3%Ireland


1616611-181081611-284264The Internet Websites18%18%9%35%-5%4%6%5%5%-6%5%5%Owner

1616710-161341410-223148The ISP\ Internet18%18%10%32%-4%5%3%4%5%-5%4%4%Service Providers

themselves

27271721-4122194023-4182114The Police31%31%23%66%-11%9%14%11%11%-9%11%10%

31312117-10266369759-138220332The TV Channels35%35%30%52%-27%27%27%28%28%-31%28%29%themselves

23231515-199101911-354069UKCCIS \ UK Council for26%26%21%45%-5%4%8%5%5%-8%5%6%Child Internet Safety

24241416-2212102113-475691VSC \ Video Standards28%28%20%49%-6%5%7%6%7%-11%7%8%Council

SUMMARY CODES

76765932-2841811032691595324581850MORE THAN 186%86%83%100%-76%75%77%77%77%83%73%75%73%

60604530-177114641691031199331486MORE THAN 268%68%63%94%-47%47%48%48%50%20%45%42%42%

49493626-9658399460-122210299MORE THAN 355%55%50%82%-26%24%29%27%29%-27%27%26%

42423123-6740286647-80133192MORE THAN 447%47%44%73%-18%16%21%19%23%-18%17%17%

Page 141




Table 14




31312119-3719173724-5084120MORE THAN 535%35%30%60%-10%8%13%10%12%-11%11%10%

1515613-95497-112230MORE THAN 1017%17%9%40%-3%2%3%3%3%-2%3%3%

8818-22-21-558MORE THAN 209%9%2%26%-1%1%-1%1%-1%1%1%

111111--3115163121-4170100MORE THAN 5 NOT13%13%16%--8%6%12%9%10%-9%9%9%PARENTPORT

222--73476-41417MORE THAN 10 NOT2%2%3%--2%1%3%2%3%-1%2%1%PARENTPORT

777--6137245536-81152229Don't know8%8%10%--16%15%18%16%18%-18%19%20%

555--3023627111394784None6%6%7%--8%10%5%8%5%17%9%6%7%

6.2706.2704.77010.187-2.7402.6692.8642.7942.9541.2432.9202.7732.763Average no. of mentions6.4596.4594.6217.909-2.7622.9012.5092.8202.8840.4823.2042.9402.976Standard Deviation0.6320.6320.4272.157-0.0290.0520.0640.0320.0570.0580.0330.0170.011Error Variance

Page 142




Table 15


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


34381914201821932171462671Yes6%6%6%6%6%6%6%7%c7%c6%c1%7%5%6%

52157029023130726338252433281886434481091No94%94%94%94%94%94%94%93%93%94%99%def93%95%94%

Page 143


Q.B3 Have you ever heard of the website ParentPort before today? (Description of Parentport shown)Base: All parents/primary carers with children in the household aged 0-17 in GB and have a TV


Table 15




764333521205271Yes11%6%5%9%df2%4%8%6%6%

591032622335111242368561091No89%94%95%e91%98%e96%92%94%94%

Page 144




Table 15




5-26577647642910771Yes28%-2%7%n7%10%dh6%3%5%6%4%2%8%7%14%deh6%

121137588990649313813494101100103133421091No72%100%l98%93%93%90%94%97%aj95%94%96%a98%aj92%93%86%94%

Page 145




Table 15


(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


2023181039521233342471Yes8%7%5%4%8%a6%8%9%a6%5%6%

2343103342144318461453495374831091No92%93%95%96%92%94%92%91%94%95%cf94%

Page 146




Table 15




71717115-32151731161284971Yes81%81%100%lm47%-9%6%13%g9%8%22%6%6%6%

1717-17-34222611632019044157311091No19%k19%k-53%-91%94%f87%91%92%78%94%94%94%

Page 147




Table 16


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


--------------Spontaneous (Q.B1)--------------

131986118-61682211132Prompted (Q.B2)2%3%3%2%3%3%-2%4%3%2%3%2%3%

34381914201821932171462671Prompted (Q.B3)6%6%6%6%6%6%6%7%c7%c6%c1%7%5%6%

41472318252222440212563288Total prompted (Q.B2/B3)7%8%7%8%8%8%6%9%c9%c7%2%8%7%8%

41472318252222440212563288Total awareness (Q.B1/7%8%7%8%8%8%6%9%c9%c7%2%8%7%8%B2/B3)

51356128622730225938248424278876334421074Not aware93%92%93%92%92%92%94%91%91%93%98%ef92%93%92%

Page 148


Q.B1/B2/B3 ParentPort awarenessBase: All parents/primary carers with children in the household aged 0-17 in GB and have a TV


Table 16




---------Spontaneous (Q.B1)---------

6262264-102232Prompted (Q.B2)9%g2%3%2%4%-4%2%3%

764333521205271Prompted (Q.B3)11%6%5%9%df2%4%8%6%6%

880463651246588Total prompted (Q.B2/B3)12%7%7%10%5%4%9%7%8%

880463651246588Total awareness (Q.B1/12%7%7%10%5%4%9%7%8%B2/B3)

581016609334108242328431074Not aware88%93%93%90%95%96%91%93%92%

Page 149




Table 16




----------------Spontaneous (Q.B1)----------------

-12294522431-74-32Prompted (Q.B2)-1%3%3%4%7%d2%2%3%3%1%-6%d3%-3%

5-26577647642910771Prompted (Q.B3)28%-2%7%n7%10%dh6%3%5%6%4%2%8%7%14%deh6%

513808786118521511788Total prompted (Q.B2/B3)28%1%3%8%n9%10%d9%5%7%8%4%2%13%deh7%14%dh8%

513808786118521511788Total awareness (Q.B1/28%1%3%8%n9%10%d9%5%7%8%4%2%13%deh7%14%dh8%B2/B3)

12112748748964911361319210010097132421074Not aware72%99%l97%92%91%90%91%95%ac93%92%96%c98%acj87%93%86%92%

Page 150




Table 16


(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


-----------Spontaneous (Q.B1)-----------

511881126210151832Prompted (Q.B2)2%3%2%4%2%3%1%3%3%4%3%

2023181039521233342471Prompted (Q.B3)8%7%5%4%8%a6%8%9%a6%5%6%

2229231445651438413488Total prompted (Q.B2/B3)9%9%7%6%10%7%9%10%7%7%8%

2229231445651438413488Total awareness (Q.B1/9%9%7%6%10%7%9%10%7%7%8%B2/B3)

2313043302104248331433435304731074Not aware91%91%93%94%90%93%91%90%93%93%92%

Page 151




Table 16




--------------Spontaneous (Q.B1)--------------

32321532-1174119-191732Prompted (Q.B2)36%36%21%100%-3%3%3%3%4%-4%2%3%

71717115-32151731161284971Prompted (Q.B3)81%81%100%lm47%-9%6%13%g9%8%22%6%6%6%

88887132-37181936201395788Total prompted (Q.B2/B3)100%100%100%100%-10%7%14%g10%10%22%9%7%8%

88887132-37181936201395788Total awareness (Q.B1/100%100%100%100%-10%7%14%g10%10%22%9%7%8%B2/B3)

-----33722311431518744057231074Not aware-----90%93%f86%90%90%78%91%93%92%

Page 152




Table 17


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


4074742251822542203321634921173540342881White British73%78%73%74%78%78%81%80%d75%71%83%d78%a72%76%

48-417-551-5712White Irish1%1%k-1%k*2%k-2%1%*-1%1%1%

402221191752225284352761Any other white7%hl4%7%hl8%hl5%2%4%1%5%f10%ef5%f5%6%5%

81431-11114729White & Black Caribbean1%l*1%l1%*-3%e***4%def1%*1%

1-1-----1--1-1White & Black African*-*-----*--*-*

1-1-----1---11White & Asian*-*-----*---**

633312-3222639Any other mixed1%*1%1%*1%-1%*1%2%1%1%1%background

212512991621320102212647Indian4%4%4%4%3%6%4%5%4%3%2%3%6%4%

2213166112-61613-201434Pakistani4%h2%5%hl2%3%1%-2%3%4%c-3%3%3%

834412-17216511Bangladeshi1%*1%1%*1%-*1%1%1%1%1%1%

764351117316713Any other Asian1%1%1%1%2%*1%*2%1%1%1%2%1%

12187599113871161430Caribbean2%3%2%2%3%3%4%5%e2%2%1%2%3%3%

1421869111616121181735African3%3%3%3%3%4%2%2%3%4%1%3%4%3%

111--1-1-2-2-2Any other Black***--*-*-1%-*-*

Page 153


Q. ETHNICITYBase: All parents/primary carers with children in the household aged 0-17 in GB and have a TV


Table 17


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


-7--24--52-167Chinese-1%m--1%2%km--1%1%-*1%1%

443131-3311538Any other1%1%1%*1%*-1%1%*1%1%1%1%

SUMMARY CODES

4515042462052722323422337924078579375954WHITE81%83%79%83%83%82%85%82%82%81%88%84%79%82%

35412114202142125225433477BLACK/AFRO-CARRIBEAN6%7%7%6%6%8%10%8%5%7%6%6%7%7%

595437222925221563135459113ASIAN11%9%12%9%9%9%6%8%12%c10%c4%8%12%b10%

1076443-654211617OTHER2%1%2%2%1%1%-2%1%1%3%2%1%1%

-2--2--1-1-2-2Refused-*--1%--*-*-*-*

Page 154




Table 17




578244832869418214667881White British86%g75%74%77%83%f71%84%a74%76%

-12101---1212White Irish-1%2%*---1%1%

16032255-95261Any other white2%5%5%7%4%-4%6%5%

18612-549White & Black Caribbean1%1%1%*2%-2%a*1%

-11----11White & Black African-**----**

-11----11White & Asian-**----**

1854--189Any other mixed1%1%1%1%--*1%1%background

-473691124547Indian-4%5%de3%1%3%1%5%b4%

4302182353034Pakistani6%3%3%2%2%12%2%3%3%

-11731-11011Bangladeshi-1%1%1%1%-*1%1%

-1376---1313Any other Asian-1%1%2%---1%1%

13013133182230Caribbean1%3%2%4%3%5%3%2%3%

*342365*92635African1%3%4%2%4%2%3%3%3%

12*1-12*2Any other Black1%***-2%1%**

Page 155




Table 17




-743---77Chinese-1%1%1%---1%1%

1744--178Any other1%1%1%1%--*1%1%

SUMMARY CODES

598965263129918223731954WHITE88%82%80%84%88%71%87%a81%82%

2744321102235377BLACK/AFRO-CARRIBEAN4%7%7%6%9%9%9%6%7%

41097629448105113ASIAN6%10%12%d8%4%15%3%12%b10%

11698--11617OTHER2%1%1%2%--1%2%1%

-21--1-22Refused-**--5%-**

Page 156




Table 17




---88182628197528075819712847881White British---92%mn84%gh87%egh82%gh68%g37%80%g71%g79%g86%egh89%egh96%def76%

ghi

---12-2112--2-3-12White Irish---1%-2%1%1%2%--2%-2%-1%

---61103562042442161Any other white---6%mn10%be4%5%4%14%abcd4%2%4%3%2%2%5%

efhi

--9---1-312--1-9White & Black Caribbean--11%ln---1%-2%1%2%--1%-1%

--1----1-------1White & Black African--1%l----*-------*

-1-----1-------1White & Asian-1%l-----*-------*

9-----1322--11-9Any other mixed53%-----1%2%1%2%--1%*-1%background

-47---1-121047112--47Indian-41%lm---1%-9%bcik7%bik4%b7%bik11%abcijk2%--4%

-34--3-57126-74-34Pakistani-31%lm--3%-5%dg5%1%2%6%dg-6%dg2%-3%

-11-----25121---11Bangladeshi-10%lm-----2%3%b1%2%1%---1%

-13--*--4611---113Any other Asian-12%lm--*--3%5%bci1%1%---3%1%

--30-12221427-1--30Caribbean--40%ln-1%3%2%2%10%abcd2%6%bcd-1%--3%

fhik

Page 157




Table 17




--35---361822-14-35African--46%ln---3%4%13%abcd2%2%-1%2%-3%

efhijk

--2-----12-----2Any other Black--3%l-----*2%-----*

-7--22-12------7Chinese-6%lm--2%2%-1%2%------1%

8-------4-*311-8Any other47%-------3%-*2%1%1%-1%

SUMMARY CODES

---9549267881047484778710013348954WHITE---100%mn95%ef94%egh88%egh73%g52%84%g73%g86%gh89%egh93%efgh97%efg82%

ghh

--77-126935711-15-77BLACK/AFRO-CARRIBEAN--100%ln-1%3%6%d6%d25%abcd7%cdk11%abcdk-1%3%-7%

efhijk

-113--535272571712941113ASIAN-100%lm--5%4%5%19%abcf17%abc7%16%abijk12%b8%2%3%10%

ijkfijk

17-----1352*321-17OTHER100%-----1%2%4%2%*2%2%1%-1%

--------2------2Refused--------2%------*

Page 158




Table 17


(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


207245261168375657125301412365881White British82%i73%74%75%80%abe73%79%79%ab72%72%76%

551-610369212White Irish2%g2%*-1%1%2%a2%2%*1%

81916182253421283761Any other white3%6%5%8%j5%6%3%6%5%7%5%

22132712359White & Black Caribbean1%1%*1%1%1%1%1%*1%1%

-1---1--1-1White & Black African-*---*--*-*

--1--1--1-1White & Asian--*--*--*-*

23233813569Any other mixed1%1%*1%1%1%1%1%1%1%1%background

8181561542711302247Indian3%5%4%3%3%5%4%3%5%4%4%

48111283137182134Pakistani2%2%3%5%j2%3%2%2%3%4%f3%

433249326511Bangladeshi1%1%1%1%1%1%2%1%1%1%1%

3163312136713Any other Asian1%*2%2%1%1%1%1%1%1%1%

414122122439201230Caribbean1%4%g3%1%2%3%2%2%3%2%3%

410173123039251735African2%3%5%g1%3%3%2%2%4%3%3%

11--22*22*2Any other Black**--***1%***

-31336-3347Chinese-1%*1%1%1%-1%1%1%1%

Page 159




Table 17


(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


3-423531438Any other1%-1%1%1%1%2%*1%1%1%

SUMMARY CODES

220269279186403721132328449403954WHITE87%h81%79%83%86%abe80%84%86%abe79%80%82%

11283082863823503577BLACK/AFRO-CARRIBEAN4%8%g9%g4%6%7%5%6%9%7%7%

18323726329914256459113ASIAN7%10%10%12%7%11%cf9%7%11%cf12%cf10%

5354613449917OTHER2%1%2%2%1%1%2%1%2%2%1%

-11-11-1-12Refused-**-**-*-**

Page 160




Table 17




78786329-255181742421312340605881White British88%88%88%90%-68%f75%f55%69%63%42%77%78%76%

-----21122-11112White Irish-----1%1%1%1%1%-*1%1%

222--19136167-292461Any other white3%3%3%--5%5%4%5%3%-7%a3%5%

-----52253-*89White & Black Caribbean-----1%1%2%1%2%-*1%1%

-----1-111--11White & Black African-----*-***--**

-----11-11-1-1White & Asian-----**-**-*-*

333--514331659Any other mixed4%4%4%--1%*3%g1%1%10%1%1%1%background

-----15871411-123647Indian-----4%3%5%4%5%-3%5%4%

11-1-191271816-112634Pakistani1%1%-4%-5%5%5%5%8%-3%3%3%

-----72575-3711Bangladeshi-----2%1%4%2%2%-1%1%1%

-----74343-9413Any other Asian-----2%2%2%1%1%-2%a1%1%

111--15781513-72530Caribbean1%1%1%--4%3%6%4%6%-2%3%3%

11-1-17791610-142235African1%1%-3%-5%3%7%5%5%-3%3%3%

1111-------122Any other Black1%1%1%3%-------***

Page 161




Table 17




-----211212417Chinese-----1%*1%1%1%31%1%*1%

222--3-33-1428Any other2%2%2%--1%-2%g1%-17%1%*1%

SUMMARY CODES

80806529-276195812611412371640954WHITE90%90%91%90%-74%f81%f61%74%68%42%84%82%82%

3322-3817203726-225777BLACK/AFRO-CARRIBEAN3%3%2%6%-10%7%15%g11%13%-5%7%7%

11-1-512823463724173113ASIAN1%1%-4%-14%12%17%13%18%31%9%9%10%

555--81763210717OTHER5%5%7%--2%*5%g2%1%26%2%1%1%

-----2-21---22Refused-----1%-2%*---**

Page 162




Table 18


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


GENDER2192551101101221322512919710815-474474Male40%42%36%45%k37%47%ik62%cde47%cd42%c36%c17%-100%b41%

3353541991362051491514326719073689-689Female60%58%64%hj55%63%h53%38%53%58%g64%fg83%defg100%a-59%

AGE72175320133----8973158916-2413%hijl3%17%hijl8%hl4%1%----100%defg11%a3%8%

16013883788553---298-19010829825-3429%hl23%27%h32%hl26%19%---100%cefg-28%23%26%

212252111101114138--465--26719746535-4438%41%36%41%35%49%ikm--100%cdfg--39%42%40%

9417855399979-271---14312927145-5417%29%jkm18%16%30%jkm28%jkm-100%cdeg---21%27%b23%

16258816840----15254055+3%4%2%3%5%3%100%cdef----2%5%b3%

SOCIAL GRADE-281---281879138533149132281AB-46%ijkm---100%ijklm21%c29%cd30%cd18%c4%22%28%b24%

-328--328-16991148513205122328C1-54%hjkm--100%hjklm-40%ce36%ce25%c28%c15%30%26%28%

245--245--8391017820136110245C244%hikl--100%hiklm--20%14%22%f26%f22%20%23%21%

309-309---8551118353199110309DE56%hijl-100%hijlm---19%20%24%28%59%defg29%23%27%

-608--3282812517825213817354255608ABC1-100%jkm--100%jkm100%jkm61%c65%cde54%cd46%c19%51%54%52%

555-309245--169421216072335219555C2DE100%hil-100%hil100%hil--39%35%46%f54%ef81%defg49%46%48%

Page 163


Q. Breaks by breaksBase: All parents/primary carers with children in the household aged 0-17 in GB and have a TV


Table 18


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


MARITAL STATUS3875201722152582623420838622949464443907Married/Living as70%k85%ikm56%88%ikm79%km93%iklm85%c77%c83%c77%c55%67%94%b78%married

1678813730691966379694022531256Not married30%hijl15%h44%hijlm12%21%hjl7%15%23%17%23%45%defg33%a6%22%

HOUSEHOLD SIZE14121221111598115112512%2%4%hj1%3%h*3%2%2%3%2%2%2%2%

65485213331443122282710013113212%hjl8%17%hijlm5%10%5%9%12%e5%9%e31%defg14%a3%10%

174196967810789148412411334211158369331%32%31%32%33%32%36%31%27%38%e39%e31%33%32%

30235314915317717621151309149263632926554+54%58%k48%62%km54%63%km52%c56%c66%cdf50%c29%53%62%b56%

INTERNET ACCESS49660126423132128036265444280706404561096Any89%99%jkm85%94%km98%jkm100%jkm90%98%cg96%c94%c80%93%96%b94%

59845147146201818481867None11%hijl1%15%hijl6%hil2%*10%f2%4%6%20%def7%a4%6%

GOVERNMENT REGIONS2525101413123112682292150North East4%4%3%6%4%4%8%4%6%3%2%4%4%4%

7172482337358374636158459143North West13%12%16%j9%11%13%19%14%10%12%17%e12%13%12%

6250293227233233837127240112Yorkshire and The Humber11%8%10%13%l8%8%6%8%8%12%14%10%8%10%

455726192136226482235547102East Midlands8%9%8%8%6%13%i5%10%10%c7%4%8%10%9%

6144412030134243531116540105West Midlands11%hl7%13%hl8%9%5%10%9%7%10%12%9%8%9%

425821212632321432585050100East of England8%10%7%9%8%11%8%8%9%8%9%7%10%9%

Page 164




Table 18


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


667634324431337563969349142London12%12%11%13%13%11%8%14%12%13%7%13%10%12%

529025275040433574279052142South East9%15%km8%11%15%km14%k9%12%12%14%7%13%11%12%

48513018341722839219564399South West9%8%10%8%10%6%6%10%8%7%10%8%9%9%

41311921141711230199403172Wales7%5%6%9%4%6%3%4%7%6%11%f6%7%6%

42552517322471947196554297Scotland8%9%8%7%10%8%17%df7%10%6%7%8%9%8%

ETHNICITY4515042462052722323422337924078579375954White81%83%79%83%83%82%85%82%82%81%88%84%79%82%

35412114202142125225433477Black/ Afro- Carribean6%7%7%6%6%8%10%8%5%7%6%6%7%7%

595437222925221563135459113Asian11%9%12%9%9%9%6%8%12%c10%c4%8%12%b10%

1076443-654211617Other2%1%2%2%1%1%-2%1%1%3%2%1%1%

Q.B AGE OF CHILDREN273234149124123112220185214853062015070-449%hil38%48%il51%hil37%40%6%7%40%fg72%efg96%defg44%42%44%

2703001501211571441010629015873412305715-1149%49%48%49%48%51%25%c39%c62%cdfg53%cfg8%49%49%49%

1632199172123962916015437123115138112-1529%36%km29%29%38%km34%71%cde59%cde33%cd13%c1%33%32%33%

7681472948339796621867115716-1714%13%15%12%15%12%23%cd29%cde14%cd1%2%12%15%14%

44445424619823621811117392290885353638980-1180%il75%79%i81%i72%78%28%43%84%fg97%efg99%efg78%77%77%

Page 165




Table 18


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


208262118901471143321018738227419647012-1738%43%38%37%45%m41%81%cde77%cde40%cd13%c2%40%41%40%

Q.B OLDEST CHILD11910567525551125910260129952240-3 yrs21%17%22%21%17%18%3%1%13%f34%efg68%defg19%20%19%

169183907910579136159130262231293524-9 yrs31%30%29%32%32%28%2%13%34%fg44%cefg30%fg32%27%30%

151182826992901910914658119513833310-14 yrs27%30%27%28%28%32%48%cde40%cde32%cd19%c1%28%29%29%

11613871457761191241009114211225315-17 yrs21%23%23%18%23%22%47%cde46%cde22%cd3%2%21%24%22%

Q.A NUMBER OF CHILDRENIN HH

2502761461051611152415215812964314213527145%45%47%43%49%41%60%e56%de34%43%e72%def46%45%45%

19624494102118126129020611320260180441235%40%k30%42%k36%45%km31%33%44%cf38%c23%38%38%38%

767847284038324774559362154314%13%15%12%12%14%8%9%17%cf15%cf5%13%13%13%

3210221082152412-2219424+6%hil2%7%hil4%hl2%1%1%2%5%c4%c-3%4%4%

--------------None--------------

TV PLATFORM3424381761662391992618231919953454326780Pay TV62%72%km57%68%k73%km71%km65%67%69%67%60%66%69%67%

233210144891061041710118110737271173443FTA42%il35%46%hijl36%32%37%42%37%39%36%42%39%36%38%

151--51221-426Terrestrial only*1%*--2%im3%1%**-1%**

Page 166




Table 18


(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


Q.P2 OFFENDED BY TVCONTENT

102105673552538658641711889207Sexual content18%17%22%j14%16%19%20%c24%cd19%c14%8%17%19%18%

1671831016610479181071397115202149351Any offence taken30%30%33%27%32%28%45%cd40%cde30%c24%17%29%31%30%

(Q.P1) CONCERNED666842243730437573158152134Very concerned12%11%14%10%11%11%9%14%c12%10%6%12%11%11%

115126664972541777894612134107241Fairly concerned21%21%21%20%22%19%42%cde28%cde19%15%14%19%23%21%

1811941087311084211141467617215160374Concerned-Total33%32%35%30%34%30%51%cde42%cde31%c26%19%31%34%32%

Q.B1\B2\B3 AWARENESS OFPARENTPORT

--------------(Q.B1) Spont--------------

131986118-61682211132(Q.B2) Prompt2%3%3%2%3%3%-2%4%3%2%3%2%3%

34381914201821932171462671(Q.B3) Prompt6%6%6%6%6%6%6%7%c7%c6%c1%7%5%6%

41472318252222440212563288(Q.B2\B3) Prompt Total7%8%7%8%8%8%6%9%c9%c7%2%8%7%8%

41472318252222440212563288(Q.B1\B2\B3) Total7%8%7%8%8%8%6%9%c9%c7%2%8%7%8%

Page 167




Table 18




GENDER18456292158131131443474Male27%42%h45%d43%d12%42%12%49%b41%

4864036321110015225464689Female73%g58%55%57%88%ef58%88%a51%59%

AGE1870263427140498916-2427%g6%4%9%f24%ef6%16%a5%8%

182801491132886922929825-3427%26%23%31%f25%32%27%25%26%

204443091242297938646535-4431%41%47%de34%d20%36%31%43%b40%

6265151843156320827145-5410%24%h23%23%28%21%25%23%23%

4362114416344055+6%3%3%4%3%5%2%4%3%

SOCIAL GRADE12801768914119262281AB2%26%h27%d24%d13%5%7%29%b24%

7321177107331169258328C110%29%h27%29%29%42%27%28%28%

142311537813230215245C221%21%23%d21%d12%7%12%24%b21%

45264149965212137172309DE68%g24%23%26%46%ef46%54%a19%27%

8601353196481288520608ABC112%55%h54%d53%42%47%35%57%b52%

594963021746514167387555C2DE88%g45%46%47%58%f53%65%a43%48%

Page 168




Table 18




MARITAL STATUS298786012851110-907907Married/Living as44%80%h92%de77%d10%38%-100%b78%married

37218548410216256-256Not married56%g20%8%23%f90%ef62%100%a-22%

HOUSEHOLD SIZE520---2516102518%g2%---100%6%a1%2%

1895--113-10211113227%g9%--100%ef-40%a1%10%

18351-369--84285369327%32%-100%df--33%31%32%

26630655---546016554+38%57%h100%de---21%66%b56%

INTERNET ACCESS-109663035195202188781096Any-100%h96%d95%d84%80%85%97%b94%

67-2618185372967None100%g-4%5%16%ef20%15%a3%6%

GOVERNMENT REGIONS44624213174350North East5%4%4%6%2%4%3%5%4%

1013378451924598143North West16%12%12%12%16%9%18%a11%12%

71057235412191112Yorkshire and The Humber10%10%11%d10%4%2%8%10%10%

49865241121685102East Midlands5%9%10%7%9%8%6%9%9%

8975738832382105West Midlands12%9%9%10%7%11%9%9%9%

Page 169




Table 18




3965935431783100East of England5%9%9%9%d3%11%7%9%9%

4137754714632110142London6%13%12%13%12%24%13%12%12%

5137913416128115142South East8%13%14%e9%14%5%11%13%12%

3964539132237699South West4%9%7%10%11%9%9%8%9%

10613522132195272Wales16%g6%5%6%11%f8%7%6%6%

8895331112257297Scotland12%8%8%8%9%9%10%8%8%

ETHNICITY598965263129918223731954White88%82%80%84%88%71%87%a81%82%

2744321102235377Black/ Afro- Carribean4%7%7%6%9%9%9%6%7%

41097629448105113Asian6%10%12%d8%4%15%3%12%b10%

11698--11617Other2%1%1%2%--1%2%1%

Q.B AGE OF CHILDREN444642761773914944135070-465%g42%42%48%d35%57%37%46%b44%

2754441710638101174545715-1140%50%64%de29%34%40%46%50%49%

8373270822558529638112-1512%34%h41%de22%22%18%33%33%33%

7151105391123911815716-1710%14%16%e11%10%9%15%13%14%

Page 170




Table 18




6083853326977191847148980-1190%g76%81%de73%68%73%72%79%b77%

1445631411236711135947012-1721%42%h48%de30%32%27%43%40%40%

Q.B OLDEST CHILD2519956130316461782240-3 yrs37%g18%9%35%f28%f25%18%20%19%

203322031063410722803524-9 yrs31%30%31%29%30%39%28%31%30%

13320228683157725633310-14 yrs20%29%35%e19%28%e21%30%28%29%

8245168641746119225315-17 yrs12%22%h26%de17%15%15%24%21%22%


394889330811214146380527159%g44%14%83%f99%ef54%57%a42%45%

16425370611975366441224%39%h56%de16%d1%37%29%40%b38%

814615111124130154313%13%23%de*1%5%9%14%13%

43840--11031424+5%3%6%de--4%4%3%4%

---------None---------

TV PLATFORM247564582476015156624780Pay TV37%69%h70%d67%d53%58%61%69%b67%

414022331425812108336443FTA62%g37%36%38%51%ef45%42%37%38%

Page 171




Table 18




-6221-146Terrestrial only-1%*1%1%-***


121951355216441166207Sexual content18%18%21%e14%14%16%16%18%18%

213302259030775276351Any offence taken31%30%34%e24%26%26%29%30%30%

(Q.P1) CONCERNED8125833711228105134Very concerned

12%11%13%10%10%9%11%12%11%

132281536021750191241Fairly concerned19%21%23%e16%19%26%20%21%21%

213542369732978296374Concerned-Total31%32%36%e26%29%34%31%33%32%


---------(Q.B1) Spont---------

6262264-102232(Q.B2) Prompt9%g2%3%2%4%-4%2%3%

764333521205271(Q.B3) Prompt11%6%5%9%df2%4%8%6%6%

880463651246588(Q.B2\B3) Prompt Total12%7%7%10%5%4%9%7%8%

880463651246588(Q.B1\B2\B3) Total12%7%7%10%5%4%9%7%8%

Page 172




Table 18




GENDER659343754231435249504047405921474Male

38%52%l44%39%43%44%43%37%34%50%g38%46%36%42%42%41%

1154435795540569093506555728429689Female62%48%56%61%n57%56%57%63%66%f50%62%54%64%58%58%59%

AGE23578699768113121528916-24

14%3%7%8%6%13%dg9%5%4%8%10%3%11%11%4%8%

4312224019192142392531223736829825-3423%27%29%25%19%26%21%29%27%25%29%22%33%a25%16%26%

55625379473039575643354838462646535-4431%49%m32%40%48%b42%39%40%40%43%33%47%b34%32%52%be40%

62121223191228333721242623371127145-5433%19%27%23%19%16%29%23%26%21%23%26%20%26%22%23%

-2434712433423834055+-2%5%4%7%2%2%3%2%3%4%2%2%5%6%3%

SOCIAL GRADE325212322417174031321336233512281AB

16%22%28%24%24%24%17%28%e22%32%ei13%35%ei21%25%e25%24%

429202723214345044263021273713328C126%25%26%29%33%20%34%35%dj31%26%29%21%24%26%25%28%

422142051721182732212019322314245C225%20%19%21%17%30%b19%19%22%21%19%19%29%b16%29%21%

637212462519302534214126294810309DE33%33%28%26%26%27%30%h18%24%21%39%afgh26%26%34%h20%27%

754415045531519076584457507225608ABC142%48%54%53%57%43%51%63%bce53%58%e42%56%45%50%51%52%

j

Page 173




Table 18




1059354514241485266426145627125555C2DE58%52%46%47%43%57%h49%37%47%42%58%fh44%55%h50%h49%48%

MARITAL STATUS1610553731725276115110838285919843907Married/Living as92%93%lm70%77%74%73%77%80%b77%83%b78%84%b81%b69%86%b78%married

1823223251923283217231621457256Not married8%7%30%n23%n26%27%23%20%23%17%22%16%19%31%acdfh14%22%

HOUSEHOLD SIZE-421822216332121251-3%3%2%2%3%2%1%4%3%3%2%1%2%2%2%

-410991113131614481141931132-4%13%n10%n11%18%cf13%cf11%c10%4%7%10%4%13%cf6%10%

829213123122393447353824354521369345%25%28%33%32%30%39%dh24%33%35%36%24%32%31%43%dh32%

9764352653354591755957657278246554+55%67%l56%55%55%49%46%64%i53%59%54%64%i64%i54%49%56%

INTERNET ACCESS1610974896896196137137969798105133461096Any92%96%97%94%92%85%97%j96%j97%j97%j92%97%j94%93%93%94%

14259810354384710467None8%4%3%6%8%15%dfghi3%4%3%3%8%3%6%7%7%6%

GOVERNMENT REGIONS-1-48----------5050North East-1%-5%----------100%bcde4%

fghijk

145133---------143-143North West8%3%6%14%n---------100%acdefgh-12%

ijk

291100--------112--112Yorkshire and The Humber12%8%2%10%m--------100%abdefg--10%

hijk

Page 174




Table 18




312-87-------102---102East Midlands15%11%m-9%m-------100%abcefg---9%

hijk

*171177------105----105West Midlands3%15%l14%8%------100%abcdf----9%

ghijk

27784-----100-----100East of England10%6%9%9%-----100%abcd-----9%

eghijk

5253574----142------142London31%22%l46%ln8%----100%abcd------12%

efhijk

3279104---142-------142South East16%24%lm11%11%---100%abcd-------12%

efgijk

15688--99--------99South West6%4%7%9%--100%abcd--------9%

efghjk

-3267-72---------72Wales-2%3%7%-100%abcdef---------6%

ghik

-519297----------97Scotland-4%1%10%m100%abc----------8%

defghij

ETHNICITY---9549267881047484778710013348954White---100%mn95%ef94%egh88%egh73%g52%84%g73%g86%gh89%egh93%efgh97%efg82%

ghh

--77-126935711-15-77Black/ Afro- Carribean--100%ln-1%3%6%d6%d25%abcd7%cdk11%abcdk-1%3%-7%

efhijk

Page 175




Table 18




-113--535272571712941113Asian-100%lm--5%4%5%19%abcf17%abc7%16%abijk12%b8%2%3%10%

ijkfijk

17-----1352*321-17Other100%-----1%2%4%2%*2%2%1%-1%

Q.B AGE OF CHILDREN9593540338384071634350345063165070-4

50%53%46%42%39%54%ad40%50%ad44%43%48%34%45%44%32%44%

9645044945254482704857515868235715-1154%56%65%l47%46%35%45%57%j49%48%55%j50%51%47%47%49%

42523328392237444638273432412138112-1523%22%30%34%n40%30%37%31%33%38%26%34%29%29%43%33%

414813215121519181214131422415716-1722%12%10%14%15%17%15%13%12%12%14%13%12%16%7%14%

13996372171536911611379867690112338980-1179%88%l83%76%73%74%69%82%i80%79%82%i75%80%78%67%77%

63228403482746555342364341542447012-1733%28%37%42%n49%37%47%38%37%42%34%43%37%38%49%40%

Q.B OLDEST CHILD42681861724152228202117213442240-3 yrs

25%23%m10%19%17%34%adhik16%15%20%20%20%16%19%24%a8%19%

5373027926142951462935293938173524-9 yrs32%33%39%29%27%19%29%36%j32%29%34%29%35%26%35%30%

33228269321832403728263130382133310-14 yrs16%29%36%28%33%25%33%28%26%28%25%30%26%27%42%29%

5181122022162329312223252233725315-17 yrs28%16%14%23%23%22%23%21%22%22%22%25%20%23%15%22%

Page 176




Table 18





946274444940515562405044446725527151%41%35%47%50%56%ch51%38%44%40%47%44%39%47%51%45%

540293663621365853463543494518441230%35%37%38%38%29%36%41%37%46%bj34%42%44%31%36%38%

1231911198924221116111821615437%20%l24%l12%9%11%9%17%16%11%15%11%16%15%12%13%

2423333465344191424+12%4%3%3%3%4%4%4%3%3%4%4%1%7%c2%4%

----------------None----------------

TV PLATFORM7735764072536893816273656310842780Pay TV

42%65%74%67%74%cg75%cg69%65%57%62%70%63%57%76%cfg84%cdf67%

gh

1041223712925365561463641543822443FTA61%36%28%39%29%36%37%39%b43%b46%bk35%40%48%bk27%45%b38%

22-22-1-2--1---6Terrestrial only9%2%l-*2%-1%-1%--1%---*


337261411016152732182610113211207Sexual content17%33%l34%l15%10%23%cdk15%19%22%cdk18%25%cdk10%10%22%cdk23%c18%

646372612420324848263821275018351Any offence taken38%40%l48%l27%25%28%32%34%d34%d26%36%d20%24%35%d36%30%

(Q.P1) CONCERNED723208155102525612138213134Very concerned

43%20%l26%l8%6%7%10%18%cfk18%cfk6%12%12%7%15%7%11%

128171952117232827222613203114241Fairly concerned4%25%23%20%21%23%23%20%19%22%25%13%18%22%29%d21%

Page 177




Table 18




851382762622325352283826285218374Concerned-Total46%45%l49%l29%27%30%33%37%37%28%36%25%25%36%36%32%


----------------(Q.B1) Spont----------------

-12294522431-74-32(Q.B2) Prompt-1%3%3%4%7%d2%2%3%3%1%-6%d3%-3%

5-26577647642910771(Q.B3) Prompt28%-2%7%n7%10%dh6%3%5%6%4%2%8%7%14%deh6%

513808786118521511788(Q.B2\B3) Prompt Total28%1%3%8%n9%10%d9%5%7%8%4%2%13%deh7%14%dh8%

513808786118521511788(Q.B1\B2\B3) Total28%1%3%8%n9%10%d9%5%7%8%4%2%13%deh7%14%dh8%

Page 178




Table 18




GENDER-19621802131121381299519636371151230201474Male-47%40%41%40%44%41%37%43%42%40%45%40%40%40%41%

-229326031414219522312927453586231341306689Female-53%60%59%60%56%59%63%57%58%60%55%60%60%60%59%

AGE--52064112660288117858916-24--3%5%12%lmn1%*7%ij27%hij*10%bcdf1%*1%17%bcdef8%

-12451131299581301023829023715821429825-34-29%29%26%24%3%17%j37%ij45%ij8%d32%cdf1%10%d28%cdf42%bcde26%

f

-2477206158100146159591873926615429018546535-44-58%k50%k47%k30%40%g44%g45%g26%40%44%a42%40%51%acef37%40%

-52490152124109362210117791601062027145-54-12%16%20%29%lmn49%ghi33%gh10%g1%45%abe13%a50%abe42%abe19%ae4%23%

-13122419191133119291024055+-1%2%3%5%7%gh6%gh*1%7%abe1%6%abe7%abe2%*3%

SOCIAL GRADE-238126115619079511142183396144112281AB-4%25%n29%kn22%n24%27%22%23%24%24%21%25%25%22%24%

-84011816177921055514723648123157123328C1-19%26%27%31%30%28%30%24%31%a26%31%32%a27%24%28%

-102810210545697952901982972121124245C2-24%18%23%20%18%21%23%23%19%22%18%19%21%24%21%

-224794146718290671182464791150149309DE-53%klm31%l21%28%l28%25%25%30%25%27%30%24%26%29%27%

-107824427613818218310526245481219300234608ABC1-23%51%n55%n52%n54%55%52%47%56%a51%52%57%ae53%46%52%

-327619625011615116911920844476163270273555C2DE-77%klm49%45%48%46%45%48%53%44%49%c48%43%47%54%cf48%

Page 179




Table 18




MARITAL STATUS-31130366380192256280178359714118296454413907Married/Living as-75%84%k83%k72%76%77%80%80%76%80%75%78%80%82%78%married

-10247514661777246111184398511794256Not married-25%16%17%28%lm24%23%20%20%24%20%25%22%20%18%22%

HOUSEHOLD SIZE-1191445106719251014251-3%1%2%3%2%2%3%3%1%2%2%1%2%3%2%

--11112173134313677112538391132--**21%lmn7%9%10%14%j8%9%7%7%7%8%10%

--161308646810613011226939821061773693--1%14%mn58%lmn25%21%30%i58%hij24%30%bcf25%21%18%35%bcdf32%

-4015137093168228203563145331052704172766554+-97%kl98%kl84%k18%66%gh69%gh58%g25%67%ae59%67%a71%ae73%ae54%56%

INTERNET ACCESS-381464254882453203321994568381513735444641096Any-92%95%96%k93%97%g96%g94%g89%97%ae93%96%98%ae95%a91%94%

-4816398132025146078274467None-8%5%4%7%l3%4%6%11%hij3%7%cf4%2%5%9%bcf6%

GOVERNMENT REGIONS-1618257211742433421231650North East-2%4%4%5%3%6%g5%2%5%4%2%6%4%3%4%

-9214567333838345411222416863143North West-23%l14%10%13%13%11%11%15%12%12%14%11%12%12%12%

-118494422303921419014325850112Yorkshire and The Humber-2%12%11%8%9%9%11%9%9%10%9%8%10%10%10%

-411434425312917437613345134102East Midlands-9%7%10%8%10%9%8%7%9%9%8%9%9%7%9%

-416355023263521368614275750105West Midlands-10%10%8%9%9%8%10%10%8%10%9%7%10%10%9%

Page 180




Table 18




-311464022282920427912384843100East of England-6%7%10%8%9%9%8%9%9%9%7%10%8%9%9%

-5225362313746285311318467063142London-11%14%12%12%12%11%13%13%11%13%11%12%12%12%12%

-6245855294051225511619448271142South East-13%16%13%10%12%12%14%10%12%13%12%12%14%14%12%

-4936512332291546691537444099South West-9%6%8%10%9%10%8%7%10%8%10%10%8%8%9%

-3821401618142427531222253872Wales-7%5%5%8%6%5%4%11%hi6%6%8%6%4%8%b6%

-3936492232261748711539453897Scotland-8%6%8%9%9%10%7%7%10%8%9%10%8%7%8%

ETHNICITY-33111366444220269279186403721132328449403954White-79%72%83%m84%m87%h81%79%83%86%abe80%84%86%abe79%80%82%

-219292711283082863823503577Black/ Afro- Carribean-5%12%kl6%5%4%8%g9%g4%6%7%5%6%9%7%7%

-423404618323726329914256459113Asian-11%15%k9%9%7%10%10%12%7%11%cf9%7%11%cf12%cf10%

-21595354613449917Other-5%1%1%2%2%1%2%2%1%1%2%1%2%2%1%

Q.B AGE OF CHILDREN-297218622019602042245250710501805075070-4-70%klm47%42%42%8%18%j58%ij100%hij11%56%bcdf6%13%d32%cdf100%bcde44%

f

-3913526912879220272-182571541555711805715-11-93%kl87%kl61%k24%31%g66%gj77%gij-39%64%acdf35%41%100%acde36%49%

f

-2969163120165216--381177693811555038112-15-70%klm45%k37%k23%65%gh65%gh--81%abde20%a44%abe100%abde27%ae10%33%

f

Page 181




Table 18




-9365359157---1575715769541015716-17-23%k23%kl12%11%62%ghi---33%abce6%a100%abcef18%abe10%ae2%14%

-4115035934885237352224205898571775715078980-11-98%kl97%kl82%k66%33%71%j100%ij100%ij44%100%cdf37%46%100%cdf100%cdf77%

-3276182179253216--4702051573811825247012-17-77%klm50%k41%k34%100%ghi65%gh--100%abe23%a100%abe100%abe32%ae10%40%

Q.B OLDEST CHILD--441179---224-224---2242240-3 yrs--3%9%mn34%lmn---100%hij-25%bcdf---44%bcdef19%

-447167134--352--352--2722043524-9 yrs-10%31%n38%kn26%n--100%gij--39%cdf--48%acdef40%cdf30%

-2157141115-333--216237-2162206033310-14 yrs-50%kl37%k32%k22%-100%ghj--46%abde26%ad-57%abdef39%ade12%d29%

-16469299253---25385157165791925315-17 yrs-40%kl30%kl21%19%100%ghi---54%abce9%a100%abcef43%abe14%ae4%22%


----52799115134179179348591201282205271----100%lmn39%34%38%80%hij38%b39%bc37%b32%b22%43%bc45%

---441-9214116741182359531632691864412---100%kmn-36%g42%g47%gj18%39%40%34%43%47%adef37%38%

--154--4657474761503669135721543--100%kln--18%g17%g13%g2%16%17%23%a18%24%aef14%13%

-42---16214-32419293929424+-100%klm---6%gh6%gh1%-7%5%6%8%e7%6%4%

----------------None----------------

TV PLATFORM-29108304338183222239135327597109268398322780Pay TV-70%70%69%64%72%g67%68%61%70%66%70%70%70%a64%67%

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Table 18




-1251164216901281339317433663137196204443FTA-30%33%37%41%35%38%38%42%37%37%40%36%34%40%38%

-12-322114313236Terrestrial only-1%l1%l-1%1%1%**1%*1%1%*1%*


-84580745482581393155358013359207Sexual content-20%29%kl18%14%21%g25%gh17%g6%20%a17%a22%a21%a23%ae12%18%

-1273131134831181212915127150129212122351Any offence taken-29%47%kln30%26%33%g35%g34%g13%32%a30%a32%34%a37%ae24%30%

(Q.P1) CONCERNED-6274754264450144911117408256134Very concerned-13%17%kl11%10%10%13%g14%g6%10%12%11%11%14%11%11%

-6479197618374231131763310013578241Fairly concerned-15%31%kl21%18%24%g25%g21%g10%24%a20%21%26%ae24%a15%21%

-1274137151861271243716228650141216134374Concerned-Total-29%48%kln31%29%34%g38%g35%g16%35%a32%a32%37%a38%ae26%32%


----------------(Q.B1) Spont----------------

-111713511881126210151832(Q.B2) Prompt-2%1%4%2%2%3%2%4%2%3%1%3%3%4%3%

-1925362023181039521233342471(Q.B3) Prompt-3%6%6%7%8%7%5%4%8%a6%8%9%a6%5%6%

-11036412229231445651438413488(Q.B2\B3) Prompt Total-3%6%8%8%9%9%7%6%10%7%9%10%7%7%8%

-11036412229231445651438413488(Q.B1\B2\B3) Total-3%6%8%8%9%9%7%6%10%7%9%10%7%7%8%

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Table 18




GENDER32322611-16010752149892173326474Male37%37%36%35%-43%45%39%43%43%31%39%42%41%

56564621-215134812021184271454689Female63%63%64%65%-57%55%61%57%57%69%61%58%59%

AGE2212-17125157-37538916-242%2%1%5%-5%5%4%4%3%-8%7%8%

2121178-7646317141110719929825-3423%23%24%26%-20%19%23%20%20%17%24%26%26%

40403216-146895713986218131946535-4445%45%44%51%-39%37%43%40%42%31%41%41%40%

2424196-114773710765210118227145-5427%27%27%17%-30%32%28%31%31%32%23%23%23%

222--21174188117264055+3%3%3%--5%7%3%5%4%20%4%3%3%

SOCIAL GRADE2222188-84543079535104199281AB25%25%25%24%-22%22%23%23%26%90%23%25%24%

25252011-110723710452-106239328C128%28%28%34%-29%30%28%30%25%-24%31%b28%

1818146-7349246635-89166245C221%21%20%17%-19%20%18%19%17%-20%21%21%

2323198-1086642101671144176309DE26%26%27%25%-29%27%31%29%32%10%32%a23%27%

47473819-194126681831055210438608ABC153%53%53%58%-52%52%51%52%51%90%47%56%b52%

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Table 18




41413413-181115661671021233342555C2DE47%47%47%42%-48%48%49%48%49%10%53%a44%48%

MARITAL STATUS65655222-2961911052761664336624907Married/Living as73%73%72%68%-79%79%79%79%80%78%76%80%78%married

24242010-78502875411108156256Not married27%27%28%32%-21%21%21%21%20%22%24%20%22%

HOUSEHOLD SIZE111--97274-12152511%1%2%--2%3%2%2%2%-3%2%2%

5524-32211130161586011326%6%3%12%-9%9%8%8%8%22%13%a8%10%

3636356-97603790522142247369340%40%49%19%-26%25%28%26%25%37%32%32%32%

46463322-2361538322513522334586554+52%52%47%68%-63%63%62%64%65%41%52%59%56%

INTERNET ACCESS80806426-35422812533019564027561096Any91%91%90%81%-94%95%94%94%94%100%91%97%b94%

8876-211382112-412467None9%9%10%19%-6%5%6%6%6%-9%a3%6%

GOVERNMENT REGIONS777--181431811-224250North East8%8%10%--5%6%3%5%5%-5%5%4%

1111104-5231215032-38108143North West12%12%14%12%-14%13%16%14%15%-9%14%b12%

151597-282082711-5463112Yorkshire and The Humber17%17%13%21%-7%8%6%8%5%-12%a8%10%

222--261313211014165102East Midlands2%2%3%--7%5%9%6%5%20%9%8%9%

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Table 18




5541-3826123826-3673105West Midlands5%5%6%3%-10%11%9%11%13%-8%9%9%

8863-282262618-4662100East of England9%9%9%8%-7%9%5%7%9%-10%8%9%

111174-522725483226181142London12%12%10%14%-14%11%19%14%15%26%14%10%12%

6642-5328254827-5593142South East7%7%6%7%-14%12%19%14%13%-12%12%12%

8862-32231032151366899South West10%10%9%7%-9%9%7%9%7%22%8%9%9%

7775-221752016-255372Wales8%8%10%17%-6%7%4%6%8%-6%7%6%

8874-2621524102297297Scotland9%9%10%11%-7%9%4%7%5%31%6%9%8%

ETHNICITY80806529-276195812611412371640954White90%90%91%90%-74%f81%f61%74%68%42%84%82%82%

3322-3817203726-225777Black/ Afro- Carribean3%3%2%6%-10%7%15%g11%13%-5%7%7%

11-1-512823463724173113Asian1%1%-4%-14%12%17%13%18%31%9%9%10%

555--81763210717Other5%5%7%--2%*5%g2%1%26%2%1%1%

Q.B AGE OF CHILDREN34342418-13478561225932043225070-439%39%34%56%-36%32%42%35%29%58%46%41%44%

41413415-2161358221213321963985715-1146%46%47%46%-58%56%61%60%64%41%44%51%b49%

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Table 18




38383310-1411004012980313726838112-1543%43%46%31%-38%42%f30%37%39%51%31%34%33%

1414122-503317503516310915716-1716%16%17%7%-13%14%13%14%17%22%14%14%14%

65655226-28617611127115533365978980-1174%74%73%82%-76%73%83%g77%75%58%76%76%77%

45453911-1621134915193417432747012-1751%51%55%34%-43%47%37%43%45%74%39%42%40%

Q.B OLDEST CHILD1414108-37231429131931352240-3 yrs16%16%14%26%-10%9%10%8%6%17%21%17%19%

2323188-12474501215811332393524-9 yrs26%26%26%25%-33%31%38%35%28%10%30%31%30%

29292311-127834411882212822233310-14 yrs33%33%33%33%-34%35%33%34%40%31%29%28%29%

2222205-866126835429018325315-17 yrs25%25%27%15%-23%25%19%24%26%42%20%23%22%


41413613-1519754134743216338527146%46%50%39%-40%40%41%38%36%59%49%43%45%

36362517-137914713180-164304441241%41%36%55%-37%38%35%37%39%-37%39%38%

101091-7447277345251108154311%11%12%4%-20%20%20%21%22%31%12%14%13%

1111-126612811229424+2%2%2%2%-3%3%4%3%4%10%3%4%4%

--------------None--------------

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Table 18




TV PLATFORM57574917-24316083230139-78780780Pay TV65%65%69%54%-65%67%62%66%67%-18%100%b67%

39392819-153995414285-44378443FTA44%44%39%58%-41%41%41%40%41%-100%a10%38%

111--2111-6--6Terrestrial only1%1%2%--1%*1%*-100%--*


2020169-20712086207207-85139207Sexual content23%23%23%27%-55%50%65%g59%100%e-19%18%18%

36363111-3512261253512071142230351Any offence taken40%40%43%35%-94%94%94%100%100%22%32%29%30%

(Q.P1) CONCERNED1919174-134-1341258615483134Very concerned22%22%24%13%-36%g-100%gh36%42%22%12%11%11%

1818157-241241-226120199160241Fairly concerned20%20%21%22%-64%f100%fh-64%58%20%22%21%21%

37373211-3742411343512072153243374Concerned-Total42%42%45%35%-100%100%100%100%100%42%35%31%32%


--------------(Q.B1) Spont--------------

32321532-1174119-191732(Q.B2) Prompt36%36%21%100%-3%3%3%3%4%-4%2%3%

71717115-32151731161284971(Q.B3) Prompt81%81%100%lm47%-9%6%13%g9%8%22%6%6%6%

88887132-37181936201395788(Q.B2\B3) Prompt Total100%100%100%100%-10%7%14%g10%10%22%9%7%8%

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Table 18




88887132-37181936201395788(Q.B1\B2\B3) Total100%100%100%100%-10%7%14%g10%10%22%9%7%8%

Page 189




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QS8578 Music combined 04.10.12 - Home - Ofcom · child's/children's television viewing in general, how concerned are you, if at all, by the types of things your child/children has