Children’s TelevisionOfcom

1st November 2011

5-7 8-11 12-15

39Watch TV

18Watch

TV

18

48Watch TV

25 25

25 internet

7 13

6

28 mobile

612

2Watch TV Listen to the radio

Use a mobile phone

Read Comics/Newspapers

/Magazines

Use the internetVia PC/Laptop

Play console/Video games

Listen to portableMP3 device

Watch Videos/DVD’s

5

TV is dominant for younger age groups, but mobile and internet more important for older children Which media children say they would most miss

95

43

58 56

7

20

94

65 68

56

3328

9585

5953

78

33

0%

20%

40%

60%

80%

100%

Watch TV Use internet Play games Watch videos/DVDs

3

Nine in ten children watch TV each day

Use mobile phone

Listen to radio

5-7 5-7 5-7 5-7 5-7 5-78-11 8-11 8-11 8-11 8-11 8-1112-15 12-15 12-15 12-15 12-15 12-15

45

15

4

44

61

30

14

6974

40 43

70

0%

20%

40%

60%

80%

100%

5-7 12-158-11 5-7 12-158-11 5-7 12-158-11 5-7 12-158-11

TV in bedroom Digital TV in bedroom

Internet in bedroom Games console in bedroom

4

Most children have a TV in their bedroom

17.3418.20

16.52

11

12

13

14

15

16

17

18

19

20

2005 2006 2007 2008 2009 2010

Children Children 4-9 Children 10-15

5

Average hours of weekly viewing, by age (hrs, mins)

Source: BARB

Children spend 17 hours 34 minutes watching TV each week, an increase of 2 hours since 2005

6

Source: BARBNote: Minor variations due to rounding.‘Commercial adult airtime’ includes all non-BBC channels

Av. weekly hours of TV viewing

29.5% 30.8% 31.1% 29.9% 31.9% 33.0% 32.9% 32.0%

23.3% 19.6% 17.8% 17.0% 17.3% 15.7% 14.9% 16.3%

47.2% 49.6% 51.1% 53.1% 50.7% 51.4% 52.2% 51.7%

2003 2004 2005 2006 2007 2008 2009 2010

Pro

porti

on o

f vie

win

g, %

Commercial 'adult'airtime

BBC 'adult' airtime

Total children's airtime(slots on main PSBs +children's dedicatedchannels)

17.2 16.8 15.8 15.4 15.6 16.2 16.0 17.6

Children spend one third of their time watchingchildren’s programming

7

PSB channels - children’s programmes spend (network)

Source: Ofcom/broadcasters. Note: figures are expressed in 2010 prices. ITV1 includes GMTV1.BBC channels do not include BBC HD. CITV is excluded.

£m

8

PSB channels – children’s output hours (network)

Source: Ofcom/broadcastersNote: Spend is given in 2010 prices. Output and spend on the CITV channel is excluded.

8

Spend £124m £112m £110m £112m £102m