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Q4 genre codes and conventions 2012

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Page 1: Q4 genre codes and conventions 2012
Page 2: Q4 genre codes and conventions 2012

A MAGAZINE MUST HAVE:

MASTHEAD

STRAP

FEATURESANCHORING

BUTTON

EYE CONTACT

COLOUR SCHEME

BARCODE

The masthead must be in the top third of the magazine and the largest text on the page to stand out and draw

audience in.

Contain more information to appeal to audience, i.e. Prizes, competitions,

interesting storeys. Top of the page, first thing the reader looks at.

More features on the cover to again appeal to the audience but not take the attention off the cover story.

Colour scheme on every magazine, links into the lead story. Makes the

magazine look professional and makes certain parts stand out more

than others.

Every magazine has one to make it able to sell in shops.

Used so the buyer knows exactly who the cover star is and what they are

saying, in case it isn't recognisable.

Draws the audience in to buy the magazine, interacts with the audience.

Adds more information, often again can include prizes, competitions etc.

RULE OF THIRDS Feature so you know where common

elements go on a magazine, i.e. Masthead being dedicated to top third as its the first thing the audience look

at.

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Page 3: Q4 genre codes and conventions 2012

A MAGAZINE MUST HAVE:

BRANDING V festival, a recognisable company

that all NME readers will be aware of. They will be interested in the festival as they like the music the festival has

on offer.

BRANDING Reinforcement of the brand. NME has many platforms, you can access the

bran through, print, online, gigs, tickets and the phone. Wide variety to get through to the company. Therefore a large company with lots to offer its

target audience.

GENRE Genre is reinforced through the other features on the magazine cover, clear target audience. Cover star’s clothes

and facial expressions again emphasize the genre.

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Page 4: Q4 genre codes and conventions 2012

MASTHEAD

EDITORIAL

DATE

PAGE NUMBERS

FEATURES

CAPTION

UNIQUE SELLING POINT

Reinforces the name of magazine, creates brand identity.

Adds some information about the inspiration the editor got when

creating the magazine, interested in what the reader is interested in.

Draws the audiences attention, different colour, makes them want to go to

that page

Adds more information about what the articles include, tries to bring in the

audience.

Anchoring the pictures so the audience know where to go for what page they have taken interest for

Gives more of an explanation for the photo which it is anchoring.

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Page 5: Q4 genre codes and conventions 2012

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COLUMNS

PICTURES

PULL-OUT QUOTE

STAND FIRST

CAPTIONS

DROP CAP HEADLINE

USE OF COLOUR

Another CODE: tells the reader where to start

reading

A sentence/rhetorical question that HOOKS the reader

Breaks text up so it is more relaxing for the audience to read. Also leads the reader through the

article

Tell the audience a little more about the

band. Behind the scenes images

create a sense of BELONGING and

EXCLUSIVITY

Relates to the pictures, again to

give more information to the

reader. Keep the story line in neat order so the reader can follow the

article through without getting mixed up.

Contrast of colour between the heading and picture. Makes

heading stand out.

This headline contains a drug reference. This is a CODE- the

audience will understand from

the band’s reputation and music that they

use hallucinogenic

drugs. The headline then

becomes humorous and

rebellious.

Page 6: Q4 genre codes and conventions 2012

When creating my magazine I was inspired by various other magazine such as NME and Kerrang, I looked a various issues of there's and tried to use similar features I thought were effective.

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This is common on many NME covers, it is a way to introduce what bands will be mentioned within the magazine. I think it works well as it makes the target audience very

recognisable.

Buttons are also a common convention which is used a lot on the

cover of NME, I think it looks effective as it stands out to the

reader.

The use of the black background splits up the features in the blue box, I think it makes each feature clearly defined and attracts attention to

that side of the magazine.

Strap, one of the first things the reader reads, common feature.

Common elements which are on every magazine, the date so you know what month issue it is, the

website to reinforce the brand identity and also the issue number so the

audience know how many have been made.

Page 7: Q4 genre codes and conventions 2012

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Most magazine cover’s use around 3-4 colours on there cover to make certain features stand out.

Yellow, Black and Red Yellow, White and Pink Yellow, White and Purple Yellow, White and blue

Therefore this is the reason for my changed to my cover that I have

another colour to help draw out things that will bring the audience to

buy my magazine.

Page 8: Q4 genre codes and conventions 2012

I think my magazine is similar to “NME.” There is one minor difference between the two magazines, NME targets both male and female however primarily male, consequently REVERB primarily targets females although aims for

both genders.

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Page 9: Q4 genre codes and conventions 2012

Interested in festivals

Similar layout overall

Focuses more on different gender

artists

Artists to suit genre

Album information

All contain one lead story

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