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1Welcome to the Q4 2015 R3VIEW, our regular quarterly report on
the marketing communications industry. In this issue, we look at
the biggest stories in the industry, the full year estimates for
the holding groups, CMOs and CEOs on the move, along with the full
year M&A and New Business results.
Q4/2015 View
In October, the Association of National Advertisers made one of
the biggest announcements of the year. It would hire two firms, one
of which employs former FBI agents (a firm called K2 no relation to
us) to inves-tigate rebates and kickbacks in the US media and
advertising sector. This issue rose to a head earlier in the year
with former WPP and Mediacom CEO, Jon Mandel, claiming that this
practice was common not just outside the US, but also within it.
The ANA is expected to share its findings at their May 2016
Financial Conference which should make for a fascinating
reading.
The so-called Mediapalooza, the review of 22 of the largest US
and Glob-al accounts came almost to an end, with just a few still
in review at years end. The biggest announcement came this quarter
with P&G moving its US business out of Publicis Groupe and into
a new third media agency within Omnicom, with Dentsus Carat also
winning some of the spoils. Meantime, the worlds second largest
advertiser, Unilever, announced it had mostly retained WPPs
Mindshare and Omnicoms PHD to similar markets on a global basis.
For the final washout of how 7,000 accounts changed hands in 2015,
check out our New Business Leagues later in this issue.
A week prior to the P&G announcement, Publicis Groupe also
announced a major restructure. In order to Move away from silos a
new client-cen-tric structure would be built under newly appointed
Chief Revenue Officer, Laura Desmond with more than twenty clients
aligned to this approach.
The Biggest Stories
R3 is a leader in global, regional and local consulting on
improving the effectiveness and efficiency of market-ers and their
agencies. We work with nine of the worlds top twenty marketers
including Coca-Cola, Unilever, AB InBev, MasterCard, Mercedes Benz,
Johnson & Johnson, Samsung and Kimberly Clark.
NEW YORK4th floor 57 W 57th Street, New York, NYT +1 646 416
8088Taleah Mona Lusky Senior Consultant [email protected]
Goodnough Senior Consultant [email protected] Tay Consultant
[email protected]
SHANGHAIRoom 4203, United Plaza, 1468 NanJing Road WestT +86 21
6212 2310 Greg Paull - [email protected] Singleton -
[email protected] Qu - [email protected]
BEIJINGA 1801, Chaowai SOHO, No.6 B Chaowai Street, Chaoyang
District, BeijingT +86 10 5900 4733Sabrina Lee - Managing
[email protected] Gong - Senior Researcher
[email protected]
SINGAPORE69A Tras Street, Singapore 079008T +65 6221 1245ShuFen
Goh - [email protected] Punwani - Principal
[email protected] Ho - Regional Business
[email protected]
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At the same time, they did, in fact, announce four new silos the
newly formed Publicis Communications, managing Publicis, Saatchi
& Saatchi, Leo Burnett and BBH; Publicis Media, combining
ZenithOptimedia and Starcom; Publicis Sapient, bringing together
all the digital assets, and Publicis Healthcare. At time of this
report, there was also a rumor Publicis Groupe would be taking a
controlling stake in global Korean agency, Cheil.
As we showcase in our M&A section, it was quite a year for
Chinese acquisitions, with that country alone representing 26% of
the $5.3b in global transaction sales for the year. We were shocked
to find two con-glomerates with no experience in this sector, farm
equipment firm Leo Group and chemical company Lecron group alone
account for $1b of this total. Both had stock uptakes on words of
these investments, but ended the year like most Chinese stocks in
muddy waters. We will be watching in 2016 closely.
LONDON77 Beak Street London, W1F9DBT +44 20 7993 6009Jeremy
Nathan - Senior Consultant [email protected]
SAO PAOLORua Jernimo da Veiga, 428 conjunto 21 So Paulo,
Brazil
SOUTH AFRICARykie Brink Senior Consultant [email protected]
facebook.com/r3worldwide
linkedin.com/company/r3
twitter.com/R3WW
weibo.com/r3china
www.rthree.com
www.r3integration40.com
www.r3social40.com
www.r3adtech40.com
LEO Group 2015 Stock Price
Leo Group Co LtdSHE: 002131 - 21 Jan 3:00 PM GMT+8
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3Lecron Group 2015 Stock Price
This quarter, R3 also published Adtech 40, the third report in
our se-ries - this time on 40 game changing technology innovations
and cam-paigns. Within five years, the CMO will have a larger
technology budget that the CIO so we wanted to better understand
the global dynamics and how marketers and agencies are best
responding. To view the results, go to www.R3Adtech40.com, or for a
hardcopy of the full report, write to [email protected].
SHE: 300343 - 15 Jan 3:00 PM GMT+8
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Holding Company Earnings
While Publicis Groupe (PA:PUB) was on the receiving end of the
loss of P&G, Coca-Cola and other high profile media accounts in
the US this year, hope-fully the pipeline for FY16E includes Coty,
Kraft Heinz, Citibank and Visa, which should help mitigate
risks.
The groups final year results will only come out in late
February, but on es-timates, the overall revenue will rise 25% on
the back of the 2014 Sapient deal, but margins and profitability
will be under pressure.
Publicis Groupes stock price is also at its lowest level in a
year after the P&G loss and the groups realignment.
Publicis Groupe Financial Statement (m)2015 Q4 (estimated)
2014 Q4 Change %
Revenue 2,706 2,149 25.9%
Stock Price 61.81 58.66 5.4%
Publicis Groupe Revenue Estimates by Region (m)THREE MONTHS
ENDED IN Dec 31, 2015 (estimated)
THREE MONTHS ENDED IN Dec 31, 2014
Change %
Europe 829 674 23.0%
North America 1,349 987 36.7%
Asia-Pacific 318 264 20.5%
Latin America 134 150 -10.7%
Africa and Middle East 76 74 2.7%
Total 2,706 2,149 25.9%
Publicis Groupe SAEPA: PUB - 22 Jan 5:35 PM GMT+1
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5Interpublic (NYSE: IPG) announced on December 8, 2015 that it
has ac-quired a majority stake in the Russian affiliates of the
companys three glob-al creative networks, McCann, Mullen Lowe and
FCB, from ADV, its long-term partner in the country. The
transaction represents a milestone in the two-decade operating
history of Interpublics agency brands in Russia by establishing the
companys direct ownership and control in a market that is important
to global clients. Russia had been the only top-ten GDP country
where IPG did not have an ownership position in its global creative
agen-cies.
Interpublic is also relocating its headquarters, which has been
on the edge of Manhattans Bryant Park for more than a decade, to a
new home in Midtown East. Interpublic says the move will reduce its
future rent expense in New York by $3 million, to $4 million a
year, by avoiding rent increases at the current location. That will
save the company as much as $45 million over the new leases 12-year
term. The company will move into 909 Third Ave. between 54th Street
and 55th Street, a building that already houses more than a dozen
of its agencies such as Weber Shandwick, Jack Morton Worldwide and
Golin.
Interpublic Financial Estimates ($m)2015 Q4 (estimated) 2014 Q4
Change %
Revenue 2,207.4 2,207.1 0.01%
Operating Expenses 1,773.9 1,774.1 -0.01%
Operating Income 433.5 433.0 0.12%
Operating Margin 19.6% 19.6% 0.10%
Net Income 331.4 331.3 0.03%
Stock Price $23.28 $20.31 14.6%
Interpublic by Region (% of Total Revenue)THREE MONTHS ENDED IN
Dec 31, 2015 (estimated)*
THREE MONTHS ENDED IN Dec 31, 2014
Change %
Consolidated 100% 100% -
Domestic 60% 52% -8%
International 40% 48% 8%
*Estimated revenue by region is in line with first nine months
2015 percentage.
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Omnicom Revenue by Region ($m)THREE MONTHS ENDED IN Dec 31, 2015
(estimated)#
THREE MONTHS END-ED IN Dec 31,2014
Change %
AMERICAS
North America 2,510.0 2,386.5 5.17%
Latin America 90.4 126.4 -28.46%
EMEA
Europe 1,087.8 1,172.1 -7.19%
Africa and Mid East 71.9 73.5 -2.13%
ASIA PACIFIC 434.8 436.6 -0.42%
4,194.9 4,195.1 0%
Omnicom Group Inc. (NYSE: OMC), announced in November that it
has acquired Grupo ABC, the largest independent advertising and
market-ing communications group in Brazil. The group has a diverse
network of agencies including DM9 (Sao Paulo), in minority
partnership with DDB; Africa and Loducca, each recognized among the
best creative advertising agencies in the world; CDN, a leading
public relations agency; Sunset, a specialized digital agency; and
Newstyle, a leading promotion and point of sale (POS) company in
the country.
Omnicom also emerged a big winner from the MediaPalooza this
year winning both P&G in the US and retaining PHDs roles on
Unilever. Both agencies finished in the top five in our New
Business League with more than 500 combined wins globally.
Omnicom Financial Statement ($m)
2015 Q4 (estimated) 2014 Q4 Change %
Revenue 4,194.9 4,195.1 0%
Operating Expenses 3,696.3 3,585.7 3.08%
Operating Income 579.4 579.4 0%
Operation Margin 13.8% 13.8% -
Net Income 372.8 373.0 -0.05%
Stock Price $75.66 $75.39 -2.34%
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7WPP (LSE:WPP, NASDAQ:WPPGY). CEO Sir Martin Sorrell reiterated
his bull-ish view on China which was echoed by a major investment
event in London this quarter. The four drivers of growth
highlighted include: 1) Resilience of local advertisers who are
investing and fighting for market share from mul-tinationals. WPPs
revenue mix is attractive at 60% multinational vs. 40% local and
expects it to evolve to 50:50 in the next 2-3 years. The rise of
local advertisers is also supportive on margin as the company
points out those local advertisers typically contribute higher
margin; 2) Rapid transformation to eCommerce with 36% online
penetration and channel value YoY growth of c.34% in 2014; 3) Rise
of mobile-retailing which is reflective in the c.69% mobile traffic
share on the Singles Day; 4) Data convergence for better pro-filing
and hence improved targeted marketing.
Also, WPP confirmed October trading in China was strong after a
flat 3Q15. The analysts believed his could be helped by the Golden
Week. Advertis-ing and Media Investment Management (AMIM) offers
above group organic revenue growth and margin which is further
reinforced by the investments behind technology, data and
content.
WPP Revenue by Region (m)THREE MONTHS ENDED IN Dec 31, 2015
(estimated)
THREE MONTHS ENDED IN Dec 31, 2014
Change %
North America 1,228 1,077 14.05%
United Kingdon 441 452 -2.48%
Western Continental Europe
576 751 -23.30%
APAC, LatAM, AME, CEE 1,045 1,017 2.75%
Total Group 3,290 3,297 -0.21%
WPP Financial Statement (m)2015 Q4 (estimated) 2014 Q4 Change
%
Revenue 3,290.0 3,297.0 -0.2%
Net Sales 2,915.0 2,855.0 2.1%
Stock Price
- LSE 1,563.0 1,307.1 19.6%
- Nasdaq $114.74 $101.19 10.2%
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Havas (PA:HAV) meaningful exposure to France hasnt helped them
this year - however, markets such as the UK, Spain and Germany
should offset and more than compensate. The gathering momentum in
Europe is reflective of the commentary from retailers and consumer
staples companies that have already reported. This is a common
theme and bodes well for Havas with c.50% of revenue exposure to
Europe. Havas should continue to show good growth in Europe and the
US.
On December 1, 2015, Havas successfully issued a five-year 400
million bond (maturing on December 8, 2020) with a 1.875% coupon.
This bond issue was over-subscribed 3 times by a diversified
investor base. The or-der book of 1.2 billion once again
demonstrates the confidence investors have in Havas strategy and
development.
HAVAS Financial Statement (m)2015 Q4 (estimated) 2014 Q4 Change
%
Revenue 552 549 0.5%
Stock Price 7.90 6.64 19.0%
HAVAS Revenue by Region (m)THREE MONTHS ENDED IN Dec 31, 2015
(estimated)
THREE MONTHS ENDED IN Dec 31,2014
Change %
Europe 272 278 -2.2%
North America 178 176 1.1%
APAC & LATAM 98 98 0.0%
Total Group 548 552 -0.7%
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990 days of M&AThis was an active period for M&A with
WPP, Dentsu and Chinas Lecron all very active. WPP took the
opportunity to consolidate their investment in Australias STW Group
to a majority, and Dentsu made some big bets in the Philippines.
Lecrons three acquisitions alone in China (US$494m) were enough to
move them to third on our League Table.
Overall, M&A activity was down 32% on 2014, which was mostly
because there were no Sapient like deals this year. In total 119
deals were measured by us this year, compared to 123 in 2014.
2015 HOLDING COMPANY M&A LEAGUEGlobal / December 2015
Rank This month
Rank Last Month
Holding Group Recent AcquisitionsTotal Sales Value
(US$m) Number of
deals
1 1 WPP STW Australia, CEEOR, System Analytic, The Ex-change
Lab, Cacto, Acertys 1,561 42
2 2 LEO Group Wit Advertising, Reyuan, Wan Sheng Wei Ye China,
Mi Age China 506 4
3 - Lecron Group Protrend, Linking, New-Mix China 494 3
4 7 Havas Gemini Healthcare, Symbiotix US, CSA &
Inter-valles France, FullSix Europe
493 9
5 5 DentsuJaymeSyfu Philippines , SAME SAME But Different, ASPAC
Phillipines
375 25
6 8 Providence Equity Clarion Events UK 336 1
7 - Hakuhodo DY Sid Lee, Digital Kitchen, Ashton Consulting 306
3
8 - Omnicom Grupo ABC Brazil, TLGG Germany 301 2
9 9 Publicis Groupe GSS Israel, PDI's CSO US, TCC South Africa
268 10
10 - Interpublic Magic Group, Samba TV, ADV Russia 192 3
11 10 GMIC Bluedoor Digital China, Shengguangxianfeng () China,
JntMedia China 141 3
12 4 Accenture Boomerang Brazil, AD Dialeto Brazil , PacificLink
China 137 6
13 11 Montgomery Group AidEx UK 84 1
14 13 Edelman Ergo Germany, Smithfield UK, DABO & CO Middle
East 75 3
15 12 BlueFocus Domob China, Madhouse China 70 4
5,339 119
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New Business LeagueIn all, R3 measured 7,000 wins from Creative,
Media and Digital agencies across six continents this year. In the
final washup, Interpublics McCann WorldGroup led the table with 490
wins including Chevy and Verizon in the US. Despite more than forty
times less wins (21), Wieden + Kennedy was a close second with wins
including Bud Light, KFC and others. The UKs most successful
agency, AdamandEve DDB, played a critical role in pushing Wie-den
& Kennedy to the third spot.
2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global/December
2015
Rank This month
Rank Last Month
AGENCY Recent WINS ESTIMATED YTDWIN REVENUE
(USD $ m)
Recent Losses ESTIMATED YTD WIN REVENUE (USD $ m)
Number of wins
1 1 McCann WorldGroup Verizon Wireless US, Aldi Nord Germany,
MGM Resorts US 161.8
American Airlines Global 137.4 491
2 4 DDB Lifelock US, H&M David Beckham Global, Electrolux
Australia 164.8 Flora Margarine UK 125.4 295
3 2 Wieden & Ken-nedy Nurofen Global, Secret Deodorant
Global, Samsung US 180.0 Squarespace US 122.6 21
4 3 Ogilvy Coca-Cola US, Morton Salt US, Carnival Cruise China
161.8 Midea International Hong Kong 113.7 794
5 5 BBDO Subway US, Priceline.com US, ING Direct France,
Deutsche Bahn Germany 161.3 Volkswagen New Zealand 89.6 102
6 7 72andSunny Coors Brand US, Seventh Generation US, Axe / Lynx
Global, Adidas US 88.0 88.0 6
7 6 J Walter Thomp-son Emirates UK&US, Coca-Cola Brazil,
Northwell Health US 107.6
Singapore Tourism Global 77.7 288
8 9 Publicis Purina US & Europe, Sheraton US, Heineken US,
Tiger Beer Australia 82.5 Seabourn Cruises US 58.2 336
9 10 Havas Worldwide Kmart US, R&B Foods US, Adidas(CRM)
Europe, Carl F Bucherer UK 99.4 Nurofen Global 56.9 23
10 8 Grey Group BOSE Global, Pernod-Ricard US, Best Buy US
Project, Hotels.com Singapore 81.7 Olive Garden US 56.2 126
11 - Hill Holliday Bank of America US 50.0 50.0 1
12 11= Dentsu Toyota Australia, Qantas Australia, Teacher's
Brazil, Jinmail-ang China 45.2 Junlebao China 39.1 278
13 11= Kolle Rebbe O2 Germany, Krombacher beer Germany, Netflix
Germany 33.4 33.4 3
14 14 BETC Bouygues Telecom France, Ubisoft EMEA, Sephora
Europe, Peugeot Brazil 35.3 Diet Coke UK 33.3 7
15 - SapientNitro Carnival Cruise Line US, Tesco UK, Riot Games
China 40.9 32.6 19
16 15 AKQA Jaegermeister Global, Verizon(Digital) US, Volvo Cars
Global 32.0 32.0 5
17 16 Mullen Lowe Ulta Beauty US, California Avocados US, GAP
LATAM 42.2 Maruti Suzuki India 26.0 106
18 18 Droga5T Under Armour US, Belstaff Europe, Impulse Europe
36.3 Chobani US 25.8 15
19 17 R/GA Signal (digital) Global, Jet.com US 37.7 Volvo
Cars(digital) Global 25.7 8
20 19 Anomaly New York Life US, Carhartt apparel US, Squarespace
US 22.9 22.9 9
Top 20 Agencies: 1,246.4 2,933
All Agencies: 1,890.9 4,303
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Rank This
month
Rank Last
MonthAgency Recent wins
Estimated YTD win revenue
(Usd $ m) Recent Losses
ESTIMATED overall YTD
REVENUE (USD $ m)
Number of Wins
1 1 Mindshare Unilever EU/US/Asia(Ex Greater China), Gener-al
Mills Global, Booking.com North America
323.6 Celebrity Cruises US 288.8 121
2 2 OMD Telenor Denmark&Norway, Yandex Russia, OPAP
Greece
260.9 iiNet Australia 155.9 347
3 4 Carat P&G US, Mondelez NA/EU/APAC, Lionsgate UK, Energy
Trust China
140.0 DHL Global 126.6 509
4 3 Universal McCann Johnson & Johnson Global, Coca-Cola US,
Optus Australia
162.6 L'Oreal US 126.0 318
5 5 PHD Unilever Greater China, Virgin Atlantic UK, Al Futtaim
Group UAE
140.1 Unilever East Europe 111.3 183
6 6 Havas Media JDE Global, Proximo US, Sears US, CapitaLand
Singapore
104.4 Mars LatAm 78.2 179
7 8 Mediacom American Airlines Global, Novartis APAC Re-gional,
Mars Latam
66.6 Suntory UK 35.9 198
8 7 Canvas Worldwide Hyundai Motor US, Kia Motor US 35.0 35.0
2
9 9 Dentsu Media Honda Europe, Disney SEA 27.6 Kurl-on India
24.2 213
10 10 Vizeum BBC Australia, PedidosYa Argentina, Arla Foods
Africa
28.4 LVMH Korea 18.8 153
11 - Spark Taco Bell 15.0 15.0 1
12 11 Horizon Media Lindt US, STX Entertainment US, ABC TV
(digital) US
14.3 Manufacture Client US 11.5 7
13 12 BPN Tyson US, Emblem US, CCU-Ecusa US, Propas Colombia
11.0 Morgan Stanley US 10.5 16
14 14 ZenithOptimedia Singapore Airlines Global, Mercedes-Benz
China, LVMH Korea
68.0 Lactalis Europe 8.6 112
15 - Mediahub Scotts Miracle-Gro US, Royal Caribbean US, JetBlue
US
7.5 7.5 4
16 13 Initiative Unilever Latam, Joey's Pizza Services Germany,
Harman International Netherlands
68.2 EA Sports Spain 6.8 137
17 15 360i Spotify US Digital, LongHorn Steakhouse US, Eurostar
UK
3.4 3.4 3
18 - United Entertainment Group ASICS America US, DraftKings.com
US 3.3 3.3 2
19 - Colle + McVoy August Schell Brewing Company US, Elanco US,
Blue Bunny US
3.0 3.0 4
20 16 GDAD Dongfeng Yueda Kia China 2.5 2.5 1
Top 20 Agencies: 1,072.9 2,510
All Agencies: 1,017.4 2,942
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Global/December 2015
More than 2,800 media agency accounts changed hands in 2015,
with WPPs Mindshare maintaining their hold on Unilever being the
single larg-est win In second place was Omnicoms OMD, whose team
led the review for P&G in the US (in future years, P&G will
be run by a third agency brand, still to be announced). Dentsus
Carat rounds out the top three with more than 500 wins including
Mondelez and Lionsgate.
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RANK THIS
MONTH
RANK LAST
MONTH
HOLDING GROUP ESTIMATED CREATIVE YTD REVENUE
(USD $m)
ESTIMATED MEDIA YTD REVENUE
(USD $m)
ESTIMATED OVERALL YTD REVENUE
(USD $m)
AS % OF 2014REVENUE
NO.OF WINS
1 1 WPP 334.7 268.7 603.3 3.5% 1,980
2 2 Omnicom 217.5 264.3 481.8 3.1% 1,138
3 3 Interpublic 262.7 25.4 288.1 3.8% 828
4 4 Dentsu 40.8 173.9 214.7 3.6% 1,193
5 6 Havas 96.7 79.2 175.9 8.2% 213
6 7 MDC 101.7 1.2 102.9 8.4% 55
7 5 Publicis Groupe 100.2 0.4 100.6 1.2% 811
1,967.4 3.4% 6,218
2015 NEW BUSINESS LEAGUE HOLDING GROUP RANKING Global/Q4
2015
HOLDING COMPANY NEW BUSINESS LEAGUE This is the first year that
we have been able to accurately accrue Global New Business wins by
holding group, rolling up 7,000 new business wins across 300
agencies. R3 uses a consistent methodology taking 10% of billings
as creative and digital agency revenue and 5% of billings as media
agency revenue to calculate this table.
Overall, WPP leads the way, thanks to a strong performance by
their Cre-ative Agencies, in particular Ogilvy and J Walter
Thompson. When we com-pare all agencies results against their 2014
revenue, we can see both MDC and Havas created the greatest
momentum in New Business for their hold-ing groups for the
year.
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13
CMOs on the Move
TONY ROGERSWalmart CMO Walmart announced Tony Rogers, who has
served as the chains chief marketing officer in China, would
succeed its U.S. CMO Stephen Quinn after the latter retires next
month. In that role, Rogers will lead all marketing functions,
including branding, consumer research and customer commu-nications,
at the worlds largest retailer. Walmart spends about $1 billion
annually on domestic ads, per Kantar Media, and its key partners
include The Martin Agency and MediaVest. Rogers, a 10-year Walmart
veteran, is no stranger to the companys U.S. marketing
organization. Prior to serving in China, he spent eight years in
the companys domestic ranks, with tenures as senior vice president
of marketing and vice president of advertising. Earlier in his
career he worked in brand positions at PepsiCo and Gateway
Computer.
ANDY GOLDBERG Chief Creative Officer, GE General Electric became
the latest company outside the ad agency world to name a chief
creative officer, promoting top marketer Andy Goldberg to the
position. Goldberg will report directly to CMO Linda Boff, who was
promoted in September. Goldberg joined GE in 2010 and brought a
history in the agency world along with him: Prior to accepting the
director of creative content title, he worked in accounts at Wieden
+ Kennedy, BBH New York, McCann and Margeotes Fertitta + Partners
(which merged with MDC Partners kbs+ in 2007).
TOR MYHRENVice President of Marketing Communications, Apple Tor
Myhren, global chief creative officer at Grey and president of the
agencys New York office, is leaving to join Apple as vice president
of marketing communications. A Grey representative told Adweek that
the agency would not immediately name a successor. Myhren
originally joined Grey New York as chief creative officer in 2007,
later becoming president of the office. He has served as global
chief creative officer for the past two years and also headed the
Grey Global Creative Council.
JOE TRIPODICMO Subway Joe Tripodi has joined Subway as its
global chief marketing officer, filling a vacant role at a crucial
time for the brand as it tries to move past its ties to former
pitchman Jared Fogle and rebound from a sales slump. In a
statement, He said he was thrilled to join Subway, calling it an
exciting time in the brands history. Joe spent seven years as
Coca-Colas chief marketing and commercial officer. He was the first
Coke executive to hold that role, which unified traditional
advertising, point-of-purchase marketing and in-store sales. During
his stint, Coca-Cola was the Cannes Festivals Creative Marketer of
the Year in 2013 and Ad Ages Marketer of the Year in 2011.
DAVID TIMMCMO, Pizza Hut Yum!Brands has named one of its veteran
executives to fill Pizza Huts vacant U.S. chief marketing officer
slot. David Timm will move from KFC to fill the post. Timm served
as CMO of the U.K. and Ireland operation of Yums KFC restaurant
chain. His successor in that job has not been named. At Pizza Hut,
Timm succeeds Carrie Walsh, who left in September for a senior
marketing position at the Susan G. Komen Foundation. He inherits
lead creative shop Deutsch, which added the account about 18 months
ago, though the pizza chain recently worked with TracyLocke on a
holiday com-mercial featuring Michael Bolton.
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NINA HARGUSCMO, EMC EMC Corporation announced that Nina Hargus
has been appointed Chief Marketing Officer of EMC Information
Infrastructure, effective immediately. Hargus has held the position
of CMO at VCE for the last three years and took the lead in
defining a new market and establishing VCE as the de fac-to leader
of the new converged infrastructure marketplace. Previously, Hargus
led the EMC Global Services Marketing organization where she was
responsible for driving activity for the companys $4.5 billion
services arm. Before that, she held senior management positions in
EMCs Global Alli-ances and Channel Marketing organizations, in
addition to holding a variety of roles in Engineering and product
line management.
IDRIS MOOTEECMO, HTC HTC has appointed Idris Mootee, the CEO of
Idea Couture, a global design firm based in Toronto as the companys
new CMO. Prior to the appointment, Cher Wang, HTCs chairwoman, led
the top marketing role after Benjamin Ho exited in July 2014.
Mootee was at Idea Couture for seven years after serving as senior
VP strategy. Prior to founding Idea Couture, Idris held a number of
senior and executive management positions, including global chief
strategist with WPPs Blast Radius, global head of strategy with
organic (OMC), president and chief strategy officer with Lowe Live
and Partners and chief strategy officer with CBIZ E-solutions
(CBIZ).
ANINDYA DASGUPTACMO, Fonterra Dasgupta will be based in
Singapore and the post is a newly created role. He said his
personal goal in the new role is to quickly build a globally
leading and respected marketing team, which would be regarded
amongst the best in the world. The company previously had a
category struc-ture with category heads and has now combined its
consumer business into one. Dasgupta has been promoted from his
prior post as vice president and global head for the companys
Everyday Nutrition business. Before that he spent several years
with PepsiCo across various Asian markets; his career at the
soft-drink giant culminated with more than a year in New York as
senior director of the global beverages group. The New
Zealand-based multinational dairy co-operative boasts a multi
billion-dollar consumer brands portfolio that includes brands such
as Anchor, Anlene, An-mum, Mainland, Perfect Italiano and
Soprole.
BOON LAICMO, Nokia TechnologiesNokia Technologies announced the
appointment of Boon Lai as chief marketing officer, effective
immediately. Lai brings to the position more than 18 years of
experience in consumer products, marketing and brand strategy, with
a successful track record of growing major brands. Lai previous-ly
served as VP, Marketing for Philips North America, where he oversaw
Philips largest health and wellness business including Sonicare and
Avent, created breakthrough omni-channel campaigns, and managed
strategic partnerships with the brands largest retailer partners.
Prior to that, he was headquartered in Shanghai as the chief
marketing officer of Philips China, where he was responsi-ble for
Philips three business units: healthcare, lighting, and consumer
lifestyle.
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Agency People Movement
WENDY CLARKCEO and President of DDB North AmericaDDB announced
quite a coup, bringing in Wendy Clark into a role previously led by
Mark OBrien. Wendy came from a long term stint leading North
American marketing at Coca-Cola, prior to which she also had
marketer side experience at AT&T. Originally from the agency
side, she worked at Texas based GSD&M in her past career. Wendy
took a three months sabbatical from Coke in 2015, rumored to have
been supporting Hillary Clinton with her campaign for the
Democratic nomination.
HAVAS NAMES NEW CCO AND CDO IN THE US Havas Worldwide named
Toygar Bazarkaya as chief creative officer for the Americas,
charged with strengthening the agencys creative capabilities and
building a community among cre-ative teams throughout North and
South America. In addition, Matt Howell was named global chief
digital officer, charged with leading digital efforts throughout
the network. Bazarkaya joins Havas from BBDO New York, where he
served as executive creative officer for almost six years. Prior to
that, he was chief creative officer of BBDO Germany. Howell
previously worked for Havas network as global chief digital officer
for Arnold Worldwide beginning in 2011, and then for Havas Creative
Group from 2012 to 2014.
JOHN SAUNDERS CEO, Fleishmann Hillard John Saunders will succeed
Dave Senay as FleishmanHillards president and chief executive
officer. Saunders, 57, and a native of Dublin, Ireland, was most
previously president for Fleish-manHillards Europe, Middle East and
Africa (EMEA) region. He will reside in St. Louis, where the agency
is headquartered. Saunders recently celebrated his 25th anniversary
with Fleish-manHillard. In 1990, he and FleishmanHillard founded
FleishmanHillard Saunders, which grew to become Irelands number one
public relations agency and one of the firms most successful
offices. In 2004 he was appointed regional director for Europe, and
in 2011 he was elevated to the role of regional president for EMEA
(Europe, Middle East and Africa).
Matt Howell
Toygar Bazarkaya
ALASDHAIR MACGREGOR HASTIEBETC as VP, executive creative
directorIn the recent past, Hastie was CCO of Being/TBWA, based in
Paris, notably working on the launch of the Datsun brand for Nissan
in Asia, especially India and Japan, Russia and South Africa. He
has worked in several countries on clients such as P&G, Nestl,
Unilever, Coca-Cola, Nissan, Jeep, Fiat, and Chrysler. In the past
two years his work has been rewarded at Cannes Lions, including
Gold, Eurobest, including Grand Prix, Epica, The One Show, Cristal
Festival, and Club des AD. His film for Come4 was among the most
awarded globally as rated by the Gunn Report in 2014.
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rthree.com
TOM WANCEO, Universal McCann China IPG Mediabrands has appointed
Ogilvy & Mather Groups Tom Wan as CEO of its China operations.
Mr Wan will join the company in January 2016 and will report into
Global CEO, Henry Tajer. Mr Wan will replace Cary Huang, who has
been with IPG Mediabrands since June 2011. Mr Wan began his career
at McCann Erickson New York, before moving on to roles at Saatchi
& Saatchi New York and China manag-ing the Procter & Gamble
business. Mr Wan also held an instrumental role at 24/7 Media Asia,
where he helped develop the first generation of digital media
platforms. From there, he went on to hold a number of regional and
China leadership roles at Ogilvy & Mather Group, where he
oversaw an impressive client base including Coca-Cola, Philips,
Adidas and Diageo. His most recent role with Ogilvy was as
Managing-Director, Global Brand Management for China.
ARTHUR SADOUNCEO of Publicis WorldwidePublicis Communications
will be led by Arthur Sadoun, CEO of Publicis Worldwide. The move
is a signif-icant promotion for Mr. Sadoun, and appears to be the
biggest promotion among Publicis executives in the reorganization.
He was named CEO of Publicis Worldwide in October 2013, a promotion
that even then was considered a big vote of confidence from
Publicis Groupe executives. Speculation has long been around that
Mr. Sadoun would be an heir apparent of Publicis Groupes chief exec
Maurice Levy, and this move will add fuel to that fire. Prior to
being named CEO of Publicis Worldwide, Mr. Sadoun ran the namesake
agencys European operation.
PUBLICIS GROUPE RE-ORGANIZES
NICK COLUCCICEO, Publicis Healthcare Communication Group Nick
Colucci, CEO of Publicis Healthcare Communication Group, will run
the healthcare hub, which hous-es services from new product
launches to the transition to generic branding, including digital
applica-tions and sales force management. Its not immediately clear
how much of a change the healthcare agencies will undergo in the
reorganization, as the Publicis Healthcare Communications Group
previous-ly housed most of the holding companys healthcare
operations, including Digitas Health Lifebrands,Ra-zorfish Health
and Saatchi & Saatchi Wellness.
STEVE KING CEO, Publicis MediaPublicis Media will be led by
ZenithOptimedia Global CEO Steve King. As CEO of Publicis Media, he
will oversee Starcom Mediavest, ZenithOptimedia, Vivaki,
Performics, MRY and Moxie, among other entities. All clients will
benefit from the economies of scale and research efforts, key
elements in this field, the company said in a statement.For Mr.
King, who was overseeing two agencies, this represents a major
promotion.
LAURA DESMONDChief Revenue Officer, Starcom Mediavest GroupLaura
Desmond, global CEO of Starcom Mediavest Group, will move into the
newly created holding-com-pany level role of chief revenue officer.
Shell oversee teams of chief client officers and be responsible for
the groups growth through new business and future developments,
according to the companys statement. The shift comes amid the loss
of the Procter & Gamble North American media buying busi-ness,
one of the largest reviews of the year.
ALAN HERRICKChief Executive Officer, Publicis. SapientAlan
Herrick rose to CEO of Publicis. Sapient, the product of the
holding companys acquisition of Sa-pient early this year. Alan is
responsible for overall leadership of Publicis.Sapient, the worlds
largest platform focused exclusively on digital transformation and
the dynamics of an always-on world. He will continue to run the
group, which is now a hub and includes: Sapient
Consulting,SapientNitro, DigitasLBi and Razorfish.
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About R3
www.rthree.comWebsite
twitter.com/R3WWTwitter
weibo.com/r3chinaWeibo
facebook.com/r3worldwideFacebook
linkedin.com/company/r3LinkedIn
We renew marketing data, structure and processes to help
benchmark and drive im-provement.We track Digital Engagement in
China through a proprietary study in China called EnSpire
We help marketers find, pay and keep the best possible agency
relationships cover-ing Creative, Media, PR, Digital, Social,
Per-formance, Event, Promotions and CRM.We take the lead in
improving the Integra-tion process through proprietary software and
consulting.
We offer professional analysis of the media process, planning
and buying with propri-etary benchmarks and tools to set and
mea-sure performance.We conduct financial audits to validate and
benchmark transparency.
IMPROVING THE EFFECTIVENESS
& EFFICIENCY OF MARKETERS & THEIR AGENCIES
RETURN ON AGENCIES
RETURN ON INVESTMENT
RETURN ON MEDIA
