Q3: What kind of media institution might distribute you media product

and why?

Emily Newell

Mainstream FilmMainstream films are commercial films that are made by major

entertainment studios. Since these films have better budgets they are able to afford the well known big actors. They’re able to spend more money on special effects in the editing process for make the film appeal to a wider

audience and make the film a lot more interesting. Mainstream films usually have high production value, meaning they come out with a better quality

film. It’s a goal for many movie makers to create films that are attractive and stylish. With mainstream filming there is a high profile marketing campaign to

show as many people about the film, get them interested, and make them want to go and see the film. They do this by making trailers and having them shown on the internet such as YouTube and advertised on TV, with their big budget they’re able to create attention and interest by getting billboards up

in major cities around the world to get people talking about the movie. Examples of mainstream films are films such as, Shutter Island and Se7en.

Independent FilmAn independent film is a film production that creates a feature film produced

completely outside of the major film studio system. Film makers of independent films are usually new, emerging talent that are looking to work their way up on the film industry. The genre and content within independent films are set out to the appeal of a more specific audience, usually to major

film lovers. With independent filming there usually isn’t any expensive special effects, what drives the film and brings people into them are the characters and the narrative of the film itself. The production value of the films reflect the low budget, the picture is of lower quality and slightly grainy, but that’s what gives independent films something special. Since independent films have low budget they don’t have the money and resources to spend on marketing campaign, they get the it’s recognition by viral marketing eg.

Publishing the film onto movie blogging website etc. They also get the movie known by going to movie festivals and building up interest towards the film.

An example of an independent film is Adulthood.

Which film company might be interested in your film and why?

The film company that would invest into our film “Windmill View” would most likely be an Independent company. Since our film didn’t

have a big budget, the film wouldn’t have big special effects and the film would attract an audience through its storyline. As our film didn’t have big actors Mainstream film companies wouldn’t want to invest, since the main thing to bring a big audience to

their films are the well known actors. Our film was not made in a big studio but on a street in Brighton, this would give the film a certain feel that would attract

Independent film companies to it. Having a low budget towards this film it means that we would have to advertise on social networking sites much like independent film

companies do. Since our target audience is for young adults this would attract a wide audience since they’re the people that mainly use networking sites already.

A company such as Pathe would most likely be interested in our film since they have distributed low budget films before such as, “Adulthood”.