PWC factbook-measurement-companies

8/7/2019 PWC factbook-measurement-companies

1/35

*connectedthinking

Advisory Services

A fact book of measurement companies

serving the US media industryVersion 1.2

Be counted*


2/35

PricewaterhouseCoopers 1

As the entertainment and media landscape continues to expand, consumer behavior is growingmore diverse and complex, presenting a challenge to industry executives seeking to determinewhere best to make media investments and how to most effectively measure their returns.

Innovative participants in the marketplace are looking beyond traditional metrics in order toestablish a more comprehensive view of how consumers interact with content and advertising.As data sources and tools grow more sophisticated, entertainment and media companies haveunprecedented opportunities to enrich their advertising and business decision making with morein-depth insights into the marketplace.

Witnessing the innovation under way, PricewaterhouseCoopers scanned the marketplace insearch of services and tools used by our clients to gain a richer understanding of theiradvertising, their customers and the competitive landscape.

In an effort to provide our clientsand the industrywith a timely and unique resource, weassembled this collection of companies offering measurement services and tools to helpadvertisers, media agencies, content providers and content distributors analyze returns

on their entertainment and media investments.

Why this collection?


3/35


This listing identifi es companies in the business of media and audience measurementspanningtelevision, fi lm, radio, print, internet, mobile, games and out-of-home media markets.

The listing offers no endorsements of specifi c companies, nor is it a comprehensive directory.It presents introductory information on established companies that provide measurement servicesand tools to the US media industry.

The companies are categorized by the platform(s) they measure, the audience(s) they typically

serve and the specifi c objectives they fulfi ll for their clients.PricewaterhouseCoopers sourced the information from company websites, news reports andinterviews with company representatives. This is not a buyers guide. This fact book is meant solelyas a helpful starting point for entities seeking to evolve their consumer insights and measurementmethodologies. Companies participating in the content, entertainment and advertising ecosystem canuse Be counted to gain a greater understanding of the resources available to help them evaluate theeffectiveness of their marketing, entertainment and media investments.

How to use this fact book


4/35


Updates since September 2008

Since Be counted v1.1 was released in September 2008, the media measurement ecosystem hasundergone signifi cant paradigm shifts as companies adapt their products, services and core businessmodels in order to weather the economic recession. At the same time, the rapid growth in areas suchas social media and mobile usage has also prompted the development of new media measurementcapabilities across the industry. In Be counted v1.2our second revision since the publicationsgenesis in January 2008you will fi nd two additional companies, as well as a myriad of revisions tonearly each companys profi le. These additions and revisions are a refl ection of the changes occurring

in the marketplace, and are highlighted by a few examples below: BPA Worldwide and Visible Measuresa global media auditing company and an Internet video

analytics company, respectivelyhave been added to Be counted.

BuzzLogic has shifted its primary focus from a consumer conversations measurement and analysiscompany to a social media advertising network. BuzzLogic is, thus, no longer listed in Be counted.

Navic was acquired by the Microsoft Corporation, and re-branded as Navic, a Microsoft companyin December 2008.

In November 2008, Philips Content Identifi cationthe previous parent company of Teletraxspun-out to become Civolution.


5/35


Glossary

Measured media platforms

Film Motion picture exhibition within

movie theaters and via DVD rentalsand purchases.

Games Videogame (console orcomputer) rentals and purchasesand online multiplayer games.

Mobile Applications, entertainmentand downloads (e.g., ringtones) onwireless phones or PDAs.

Out-of-home Billboards, streetfurniture, transit advertising, liveconcerts, sporting events andtraditional media exhibited outsideof the home (e.g., watching an in-airport news network displayed ontelevision monitors at airport gates).

Print Books, magazines and

news publications.

Radio Over-the-air (includingsatellite) radio broadcast.

Television Over-the-air andmultichannel (e.g., cable, satellite)television broadcast.

Internet Websites, social networks,

blogs, broadband video and onlineradio (accessed from a computerand from a wireless phone or PDA).

Used by

Advertisers Marketers and

brand managers.

Content distributors Companiesthat provide the infrastructure todeliver content via their physical ordigital networks.

Content providers Entertainmentor information content producersand publishers.

Media agencies Advertiserrepresentatives who plan andbuy media.

Used for

Competitive intelligence

Measurement of industrywideand/or peer-group audience sizeand demographic informationfor the purpose of gauging thesuccess of ones own mediaoffering against others.

Customer experience Measurementand analysis of consumer behavior

in relation to a specifi c publisher ordistributors content (e.g., website)to provide insight on how to improvethe customer experience and meetother defi ned company goals.

Independent verifi cationMeasurement of statistics (e.g.,size of audience, number of adimpressions, ratings) used to

validate that advertising campaignshave successfully met contractedguarantees or other commitments.


6/35


7/35


8/35


9/35


Measuredmediap

latforms

Usedby

Usedfor

Adams Media Research (AMR) provides market data and fi nancial analyticson fi lm, video, television, games, mobile and digital media markets. Thecompany publishes the monthly Hollywood Aftermarket newsletter, whichprovides strategic and fi nancial insight for clients in motion pictures, videoand digital media entertainment. In partnership with its parent company,Screen Digest Ltd. of London, UK, AMR also develops and markets onlinesubscription databases covering worldwide media markets on a country-by-country basis.

AMR provides video rental and sales data (e.g., DVD, Blu-ray) for allnew-release feature fi lms in its Titles Database, and a suite of proprietaryprojection models that clients can use to anticipate future performance.The company also analyzes download-to-own and ad-supported revenuepipelines for feature fi lm and television show distribution via ad-supportedand transactional Internet services. In addition, the company offers multi-platform models for the video game and mobile content market.

Clients in the fi lm entertainment, television, consumer electronics, personalcomputer, microprocessor, packaged media distribution, cable andtelecommunications markets use AMRs information for business plandevelopment, sales and production forecasts, competitive monitoring and toidentify new revenue opportunities.

Adams Media Research

2511 Garden Road, Suite B-250

Monterey, CA 93940

adamsmediaresearch.com

Laura Aguilera

Director, Sales

email: [email protected]

tel: [1] 831 624 0303

Film

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies

Competitiveintelligence

Customerexperience

Independentverifi cation


10/35


Measuredmediaplatforms

Usedby

Usedfor

Alexa Internet offers advertisers, agencies, software developers and websitedesigners access to historical website information and popularity data.Popularity and traffi c ranking information is gathered from a panel of Internetusers comprising people across the globe. Clients use this information todevelop a better understanding of their audiences, observe the strengths andweaknesses of various websites and develop targeted marketing strategies.

The historical website information provided by Alexa includes related sites, alist of sites linking in to a specifi ed site, site contact information and top sitesby country and category. Historical traffi c information includes rank, reachand page-view data going back to 2001.

Alexa continually crawls publicly available websites so that its clients cancategorize websites, evaluate website popularity over time, identify trendsand understand the effects of specifi c events on website traffi c. Theseanalytics help designers improve their web applications and help advertisersimprove their ability to connect with consumers.

Alexa Internet was acquired by Amazon.com in June 1999 and now operatesas a wholly-owned subsidiary.

Alexa InternetFilm

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


Presidio of San Francisco

P.O. Box 29141

San Francisco, CA 94129

alexa.com

Geoffrey Mack

Product Manager


tel: [1] 415 561 6900


11/35



Usedby

Usedfor

Arbitron measures network and local market radio audiences across theUS and provides application software for analyzing media audiencesand marketing data. The company has developed the mobile phone-sized Portable People Meter (PPM)a single-source multimedia, passiveaudience measurement system that electronically tracks exposure to radio,broadcast television and cable media as consumers wear it throughout theday. The PPM detects inaudible codes embedded in the audio portion oftransmissions, such as terrestrial broadcast or satellite radio, Internet radio,and broadcast, cable and satellite television.

Radio stations, radio groups, radio networks, radio syndicators, onlineradio broadcasters, cable television system operators and cable televisionnetworks use Arbitrons measurement services and software to demonstratethe value of their audiences to marketers advertising agencies. Out-of-homeand outdoor media providers use the companys qualitative services to showthe value of their inventory. . In turn, marketers and advertising agencies useArbitrons services to plan more effective marketing programs and targetconsumers more precisely.

Through its Scarborough Research joint venture with The Nielsen Company,Arbitron provides additional media and marketing custom research servicesto the broadcast television, newspaper and Internet publishing industries.

ArbitronFilm

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


9705 Patuxent Woods Drive

Columbia, MD 21046

arbitron.com

Pierre C. Bouvard

Executive Vice President, Sales


tel: [1] 212 887 1300


12/35



Usedby

Usedfor

The Audit Bureau of Circulations (ABC) is a forum of magazine andnewspaper publishers, advertisers and advertising agencies. Theorganization provides credible, verifi ed information important to the mediabuying and selling process and produces circulation data for approximately2,300 newspapers, magazines, and business and farm publications in NorthAmerica.

In addition to print circulation, ABC independently verifi es print readership,subscriber demographics and online activity data. For cross-platform clients,

ABC combines circulation, print readership and website activity data on itsreports to more accurately refl ect a publications total audiencea statisticrelevant for integrated online and offl ine media buys.

ABCs Digital Technology Accreditation program provides a new audit servicefor emerging technologies. Following industry standards and guidelines,the service can provide accreditation for such emerging areas as widgetplatforms, ad-serving technology, e-newsletter delivery systems, gamingplatforms and other digital ad-based technologies.

Advertisers and agencies can use ABC reports and analyses as the basisof media buying decisions, and publishers can use ABC-audited data tomanage circulation and develop competitive marketing strategies.

Audit Bureau of CirculationsFilm

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


900 North Meacham Road

Schaumburg, IL 60173-4968

accessabc.com

George Bartman

Vice President, Marketing and Sales


tel: [1] 212 867 8992


13/35



Usedb

y

Usedfor

A not-for-profi t organization since 1931, BPA Worldwide is a global mediaauditing company that provides advertisers and publishers with verifi edinformation about audience size and makeup, and circulation and mediausage. BPA customizes their audit approach, level of measurementgranularity and outputs in a way that is relevant to media businesses acrossprint, online and out of home media platforms.

BPA collects audience and usage data directly from media outlets, such asprint and digital magazines and newspapers, Internet publishers and event

venues. Both advertisers and publishers use BPAs reported results to reviewthe performance of one or more media types, analyze their media returnson investment, and strategize on how to make future marketing spenddecisions.

Since September 2008, BPA Worldwide, utilizing Nielsen Onlines taggingtechnology, has offered website traffi c measurement with every BPA auditat no additional cost. BPA aims to provide a website tracking system thatoffers a comprehensive list of metrics including page impressions, unique

browsers, user attendance frequency and page duration, among others. BPAclients can provide downloadable web traffi c reports with their sales staff andcurrent and prospective advertisers.

BPA WorldwideFilm

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


Two Corporate Drive

Ninth Floor

Shelton, CT 06484-6259

bpaww.com

Peter D. Black

Senior Vice President, BusinessDevelopment


tel: [1] 203 447 2802


14/35



Usedb

y

Usedfor

Cision is a media intelligence services company that provides marketers andpublic relations professionals with information and technology to help themdevelop more effi cient marketing and communication strategies.

Cision monitors media outlets worldwideincluding print, broadcast andInternet publicationsto keep clients informed about their coverage inthe media and that of their competitors. The company covers all 210 USdesignated market areas (DMAs), national television and the major cablenetworks and radio markets, and can track and report on over 100 million

blogs, social networking sites and microblogs, tens of thousands of onlineforums and over 450 video and image-sharing sites. Cision also packages itsinformation with Nielsen audience fi gures, total television household fi gures,DMA rankings and information about publicity values.

Cision maintains a database (updated daily) of print, broadcast and onlinemedia outlets with detailed profi les of editors, analysts, freelancers,syndicated columnists, broadcast journalists and bloggersplus editorialcalendar listings.

Clients use Cisions portfolio of media research and information distributionmonitoring and analysis servicesdelivered primarily via web-basedsoftware platformsto identify desired target audiences to which they maydisseminate information. The information also enables them to make moreeffi cient marketing and communication decisions, and monitor and evaluatetheir brand images in the media.

Cision USAFilm

Games

Mobile

Out-of-home

Print

Radio Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


332 South Michigan Avenue

Suite 900

Chicago, IL 60604

us.cision.com

Andre Beckham

Director of Marketing


tel: [1] 312 873 6434


15/35



Usedb

y

Usedfor

Civolution is a provider of technology and services that identify, manageand monetize media content. Formed in October 2008 as a spin-off fromRoyal Philips Electronics, Civolution offers a portfolio of watermarking andfi ngerprinting technology solutions for forensic tracking of media assetsincluding music and videos released prior to formal distribution, copies ofdigital projection videos, pay TV and Internet content.

Civolutions watermarking applications embed indelible and imperceptibledata into media assets to give each asset a persistent identity. The

watermark can be extracted and interpreted by devices to identify, manageand monetize each asset. Forensic and transactional watermarks can belinked to specifi c information on the transaction or recipient (i.e., a person)and can be customized to different media channels and platforms.

Civolution Internet Services use fi ngerprints to identify a particular mediaasset (video or audio) by analyzing the characteristics of the asset itself,deriving a collection of unique featuresthus, the fi ngerprintwhich it storesfor later use in asset identifi cation. Any given content asset can then beuniquely identifi ed by comparing its fi ngerprint with reference fi ngerprints

stored in Civolutions database, allowing clients to fi lter websites, blockillegal uploading and enable revenue sharing.

In addition, Teletraxa wholly owned subsidiary of Civolutionis thecompanys global media intelligence service that tracks video contentthroughout its entire life cycle. This watermarked based solution enablesvideo airing details to be delivered directly to the desktop via a secure, clientspecifi c web portal, within minutes of airing. Using Teletrax, clients such asadvertisers, entertainment studios and advertising agencies can evaluate,

respond to and manage broadcast information based on factual data.

Civolution (Formerly Teletrax)Film

Games

Mobile

Out-of-home

Print

Radio Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


708 Third Avenue

New York, NY 10017

teletrax.tv

Stephen ONeill

SVP Sales and Business Development


tel: [1] 800 297 7124


16/35


Measuredmediapl

atforms

Usedb

y

Usedfor

comScore is a global provider of Internet consumer behavior insights thathelp clients drive more effi cient marketing, sales and trading strategies. Thecompanys audience measurement services report details of online mediausage, visitor demographics and online buying power for home, work anduniversity audiences across local US markets, as well as markets worldwide.

comScore provides insight into site traffi c, usage intensity, search engineusage, qualitative consumer information, online buying power, local marketmeasurement, competitive intelligence and worldwide Internet trends.

The company has established a global panel of consumers, all of whomhave given it permission to confi dentially capture their online behaviorincluding web browsing and transactions, online video consumption,widget consumption and ad impressions. Some panelists allow comScoreto monitor both their home and work computers, so the company canunderstand overlapping usage between these locations and adjust for it.

Clients use the comScore panel to conduct research studies focused ona wide range of online and offl ine issues including customer satisfaction,

purchase intent, barriers to purchasing specifi c brands, attitudes aboutcompetitive products and services, and brand usage behavior.

comScores acquisition in May, 2008 of M:Metrics, a mobile trackingcompany, has expanded its capabilities in measurement of mobile media,including consumption of mobile content and applications, as well asbenchmarking performance of mobile operators, handset original equipmentmanufacturers, platform vendors and media companies.

comScoreFilm

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


11950 Democracy Drive

Suite 600

Reston, VA 20190

comscore.com

Erin Hunter

Executive Vice President


tel: [1] 650 244 5408


17/35



Usedb

y

Usedfor

Concurrent is a data management company that provides marketers,programmers, multiple system operators (MSOs) and audience researcherswith the ability to analyze the interaction between multi-screen contentusage, revenue and quality of service. Clients that install Concurrentstechnologies are able to obtain a census level, cross-service view of mediaand program viewership.

At the heart of the companys Media Data and Advertising Solutions (MDAS)is its DataStream Infrastructure and Logistics platform. This hardware and

software solution has the capability to aggregate and correlate censuslevel data across disparate services including video-on-demand (VOD),time-shifted television, enhanced television, and advanced advertisingsystems. DataStream is an open platform for collecting anonymous usageand consumption data from VOD, linear, interactive, mobile and onlinevideo platforms. It includes the core architecture for data extraction,transformation, wide area network transport, loading and storage.

The companys DataStream hardware and software, combined with its

MDAS service, enables content providers to measure and monetize theirdigital media platforms through information about subscribers choicesand experiences, and by providing users with a distributed ad campaignmanagement solution across mobile, Internet and TV platforms.

ConcurrentFilm

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


4375 River Green Parkway

Suite 100

Duluth, GA 30096

everstream.com

David King

Chief Marketing Offi cer


tel: [1] 678 258 4000


18/35



Usedb

y

Usedfor

Coremetrics provides clients with online analytics and integrated marketingoptimization applications to improve search engine bid management,email targeting, ad impression attribution and cross sell recommendations.Coremetrics aims to help companies acquire customers more costeffectively, increase conversion rates and increase lifetime customer value.

The company segments customers based on a wide range of criteria,including participation in social media activities like posting reviews orwatching video content, and automatically tracks and reports referrals,

conversions and orders across shopping portals and comparison shoppingengines.

Coremetrics Lifetime Individual Visitor Experience (LIVE) Profi le isdesigned to track a customers complete history online (not just the fi rstor last click) via email, across multiple ad networks, and is integrated withoffl ine information. The method captures every click of a visitor over time andstores the data in a secure database. Each time the visitor returns, data isadded to his or her profi le. This information can be used by clients to perform

lifetime customer analyses and determine the effectiveness of marketingefforts.

Advertisers and marketers can use Coremetrics services to makepersonalized offers and, in the aggregate, optimize offers for similar buyers.Marketers can also benefi t from contextual marketingthe ability to identifyand target the most valuable customers based on individual traits, lifetimevisits and behavior.

CoremetricsFilm

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


1840 Gateway Drive

Suite 320

San Mateo, CA 94404

coremetrics.com

Jeff Schmidt

Vice President, Worldwide Sales


tel: [1] 650 762 1444


19/35



Usedb

y

Usedfor

Google Analytics is a free web analytics service that helps executives,marketers and website owners understand how visitors fi nd, navigate andconvert on their sites. It is part of a suite of Google advertising and analysistools including AdWords, Website Optimizer and Webmaster Tools.

Customizable reports and data visualizations allow users to track visitorsinteractions with their websites and monitor the performance of marketingcampaigns. Users can fi nd out which keywords drive the most profi tabletraffi c, which ad text is the most effective and where visitors drop off during

the conversion process.

Google Analytics uses fi rst-party cookies and JavaScript code to collecttraffi c data and track the effectiveness of advertising, including AdWordsand TV. It anonymously tracks how visitors interact with individual websites,including where they come from (geographically and on the Internet), whatthey search for once they are on the site and what they look at as a result,and whether they complete any of the sites conversion activities. GoogleAnalytics can also track e-commerce transactions and provide data on how

frequently specifi c ads, keywords, campaigns and referrals result in sales.

Users can view reports on demand and create custom reports, dashboardsand advanced segments interactively. Users can also schedule email reportsfor distribution to colleagues. Website owners can leverage this informationto create more relevant ads, strengthen marketing initiatives and improvewebsite content, thus leading to higher-converting websites through a betterunderstanding of site traffi c. Advertisers use Google Analytics to measure theeffectiveness of their marketing investments and to help improve ROI.

Google AnalyticsFilm

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


1600 Amphitheatre Parkway

Mountain View, CA 94043

google.com/analytics

Nick Mihailovksi

Strategic Account Manager


tel: [1] 650 253 7180

Hi i


20/35



Usedb

y

Usedfor

Hitwise, a wholly-owned subsidiary of Experian, is an online competitiveintelligence service that provides clients with daily insights on how 25 millionInternet users interact with a broad range of websites, and the tactics thatcompetitors use to attract online customers.

Measurement services offered by Hitwise include:

Insights on how people have searched for products and services across allmajor search engines

Clickstream reports on the upstream traffi c and downstream traffi c from aspecifi c website, industry or custom category

Identifi cation of the top-performing sites that attract desirable customers

Insights on how customers interact with specifi c sections on competitorswebsites

Key demographics of a websites user base, including age, gender andgeographic location (by designated market area and on a state level)

Paid and organic search term data across numerous search term reportsHitwise began using the hybrid approach to measuring the Internet ten yearsago by partnering with Internet Service Providers (ISPs) and opt-in panelproviders. The Hitwise proprietary software collects data directly from ISPsaround the world on the online usage, search and conversion behavior ofInternet users. The ISP data includes industry-standard metrics relating to theviewing of websites, including page requests, visits and average visit length. Thedata is integrated into a web-based service for clients designed to help thembetter plan, implement and report on a range of online marketing programs.

Marketers, advertisers, advertising agencies and website managers can useHitwise to benchmark their performance against competitors, identify potentialadvertising partnerships, determine what their customers really value, segmenttheir customers based on behavior and identify new and potential customers.

HitwiseFilm

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


300 Park Avenue South

9th Floor

New York, NY 10010

hitwise.com

Robert Schatzel

Vice President, Business Development


tel: [1] 212 380 2908

M

I t t d M di M t I


21/35



Usedb

y

Usedfor

Integrated Media Measurement Inc. (IMMI) provides passive, cross-platformmeasurement of consumer exposure to content, ads and promotionsboth in and out of the home. Working with networks, media agencies andadvertisers, IMMI delivers real-world data and insights into how consumersinteract with the multiple media platforms they encounter each day.

IMMIs combination of proprietary technologies passively captures digitalfingerprints of audio from various media platforms, wherever consumersare exposed. IMMIs measurement system offers a mobile phone and PC-

based platform for observing and understanding three-screen behaviorhowrapidly evolving content distribution is changing the ways and frequencywith which consumers are exposed to programs and advertising ontelevision, online and mobile devices. IMMI also tracks theatrical and DVDviewing, radio listening, CD listening, exposure to other nontraditional mediaplatforms such as in-store retail networks, and recently developed a non-audio web surfi ng capability.

IMMI has an online video measurement tool, able to measure Web browsingas well as consumption of online videos, CDs and DVDs on the computer. It

is designed to measure viewing of online videos in real-time, and does notrely on proxy data elements, such as URLs, or the need to encode videoswith special pixels.

IMMI panelists carry IMMI-enabled mobile phones with them and any audio-based media to which they are exposed is passively converted to digitalfingerprints, which are contemporaneously uploaded to IMMIs servers.Panelists also install a simple software program on their PCs which createsdigital fi ngerprints to report content to which they were exposed online. All of

these digital fi ngerprints are then matched against IMMIs database of mediacontent and advertising activity, providing direct observation of what mediato which IMMIs panelists are exposed.

Integrated Media Measurement Inc.Film

Games

Mobile

Out-of-home

Print

Radio Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


1510 Fashion Island Boulevard

Suite 300

San Mateo, CA 94404

immi.com

Bill McKenna

CEO & President


tel: [1] 650 574 4664

M

Navic


22/35



Usedb

y

Usedfor

Navic, a Microsoft company, provides multichannel television systemoperators with advanced audience measurement, and advertisingmanagement and delivery technology solutions. Navic has focused on fi eld-deployable, cross-platform advertising-centric applications designed to bringthe addressability and accountability of the Internet to television advertising.

Navics suite of products includes two key components, its measurementtechnology, Reveal, and its ad marketplace, Admira.

Multichannel operators who install Reveal within their media deliveryenvironments will be able to obtain real-time television audience andprogram delivery measurement, commercial viewership information andapplication usage data. Reveal obtains its information through televisionset-top boxes, anonymously tracking tuner positions and collecting datathrough the bandwidth-effi cient use of the existing return path. Viewershipinformation is transmitted back to a centralized data center for storage andprocessing where it is aggregated and cross-referenced to program lineupinformation for a detailed record of aggregate and anonymous viewing

behavior.

This information can be leveraged through Navics Admira advertisingmarketplace, where advertisers and agencies can perform audienceplanning, targeting and media optimization activities across multipledistribution outlets. Reveal measures viewership activity which can be usedwith Admira or a variety commercial media planning, traffi cking and insertionsystems in order to effi ciently match ads with avails based on programviewership characteristics. Multichannel system operators, advertisers

and agencies can thus optimize exposure and maximizes revenue againstinventory.

NavicFilm

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


201 Jones Road

Waltham, MA 02451

navic.tv

John Hoctor

Vice President, Business Developmentand Marketing


tel: [1] 781 398 4600

M

The Nielsen Company


23/35



Usedb

y

Usedfor

The Nielsen Company employs advanced data collection methodologies andmeasurement science to help businesses turn new and traditional sources ofdata into customer intelligence so that they can better manage their brands,launch and grow product portfolios, optimize their media mix and establishmeaningful customer relationships.

Nielsen measures and analyzes how people interact with digital platforms,traditional media and in-store environments locally as well as globally.This analysis provides an understanding of how consumers get information,

consume media and buy goods and services. Nielsen monitors consumerusage of digital, print, online and out-of-home media, including television,Internet, video games, music, box offi ce, DVD, video on demand, books,sports, outdoor and mobile devices. Clients receive:

Results about advertising effectiveness, ad expenditures, productplacement and creative content

Audience size and demographic data across a variety of mediadistribution platforms

Media planning tools and information services

Advertising rate and circulation data across multiple media platforms

Nielsen data is derived from a combination of audience panels (e.g., fortelevision, mobile and Internet) and transactions (e.g., for music, fi lm andprint). The information enables advertisers, media planners and buyers, andcontent providers and distributors to understand consumer behavior acrossall their media and entertainment platforms, set the value of commercial time

and space, monitor their competitors, plan and conduct media campaignsand determine the value and effectiveness of their media and entertainmentinvestments.

The Nielsen CompanyFilm

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


770 Broadway

New York, NY 10003-9595

nielsen.com

Ed Dandridge

Chief Communications Offi cer


tel: [1] 646 654 5000

M

Omniture


24/35


Measuredmediapla

tforms

Usedb

y

Usedfor

Omnitures Online Business Optimization suite of products and services providesadvertisers, marketing offi cers and business analysts with the ability to captureand store information on how users interact with web content, and analyze thisinformation in order to gain critical business insights into the performance andeffi ciency of their marketing and sales initiatives and business processes.

Omnitures products, which support multiple languages and currencies, aredelivered via both an on-demand and on-premise solutions infrastructure.Omnitures Online Marketing Suite consists of an Open Business AnalyticsPlatform and an integrated set of optimization applications for online analytics,channel analytics, visitor acquisition and conversion. Omnitures partners,agencies and developers are able to integrate Omnitures applications with theironline systems environments.

Omnitures Online Marketing Suite provides customers with:

One place to measure, analyze and optimize integrated data from onlineinitiatives across multiple marketing channels

Reports that deliver relevant insight, including site conversion, site

abandonment and analyses, demonstrating ways to direct traffi c moreprofi tably through their websites

A single interface to consolidate and simplify search-keyword marketingthrough customizable business rules, automated keyword strategies andprocesses

Optimized product placement to increase conversions and average order value

Automated presentations of content, marketing offers, product placement and

search results based on user behavior and business objectivesThrough the use of these tools, clients can better understand their customersneeds and increase revenue by improving website layout, content placement,customer service and operational effi ciency.

OmnitureFilm

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


550 East Timpanogos Circle

Orem, UT 84097

omniture.com

Aseem Chandra

Senior Vice President, Product Marketing


tel: [1] 801 932 7052

MeQuantcast


25/35


easuredmediapla

tforms

Usedb

y

Usedfor

Quantcast provides Internet content providers, marketers, and mediaplanners and buyers with data on audience size and demographicmakeup across a large number of websites. Available at no cost, thecompany publishes audience statistics and site ranking information onits website. This data enables publishers, marketers and Internet mediamarketplace participants to gain insights into a variety of Internet audiencecharacteristics.

Quantcast combines census-level media consumption events with a variety

of sample-based data to generate a variety of traffi c, audience, content andlifestyle affi nity profi les. By combining directly-measured traffi c data withdemographic and browsing reference points, the companys algorithms canproduce representations of Internet usage for Internet properties with as fewas 500 users.

Quantcast services can help media buyers defi ne custom target segmentsbased on their own proprietary data. It can be used by media sellers todeliver real-time inventory segmentation and ad decisioning. By providing

these capabilities, and connecting buyer and seller through a common datafoundation, Quantcast aims to provide a scalable and consistent approachfor delivering addressable audience-based models that the companybelieves will increasingly be the norm in digital advertising.

Quantcasts methodology can measure traditional Internet content,distributed media (e.g., widgets) and rich media (e.g., fl ash video). Thecompanys service enables publishers to characterize their audiences,marketers to better target their advertising and broader marketplace

participants to maintain transparent visibility of the Internets audiencedynamics.

QuantcastFilm

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


201 Third Street

2nd Floor

San Francisco, CA 94103

quantcast.com

Adam Gerber

Chief Marketing Offi cer


tel: [1] 646 216 2055

MeRadian6 Technologies


26/35


easuredmediapla

tforms

Usedby

Usedfor

Radian6 Technologies provides social media monitoring and analysis formarketing, communications and customer support professionals. Thecompanys dashboard enables monitoring of all forms of social media withresults appearing in real-time, so that clients can understand the impacts ofconversations about their brand online.

Radian6s dashboard uses analysis widgets to provide data on comments,viewership and user engagement on blogs, top video sharing sites,forums, opinion and review sites, image-sharing sites, social bookmarking

sites, microblogging sites and online mainstream media. Users can buildcustomized topic profi les on up to eight individual dashboards, create emailalerts, and download real-time reports on results for integration into otherdocuments. The platform is designed to eliminate the manual processes ofmonitoring and analyzing various forms of social media.

Companies use this information to understand what content is making animpact online, identify top infl uencers and decide on a path of engagementfor their customers and communities. Agency and corporate professionals

can use the information to discover new opportunities for their businessand clients, pinpoint user generated brand assets across the Internet,and track the level of campaign buzz over time. Through social mediamonitoring efforts, businesses can complete a holistic view of their customerrelationships and treat social media as an integral part of corporatecommunication strategy.

gFilm

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


285 Canada St.

Fredericton, NB

Canada E3A 4A3

radian6.com

Richard McInnis

Director of Business Development


tel: [1] 506 452 9039

MeRentrak


27/35


easuredmediapla

tforms

Usedby

Usedfor

Rentrak provides services that measure, aggregate and report contentperformance over a variety of entertainment platforms and media technologiesincluding television, theatrical, home entertainment, mobile and internet video.The company uses a census-based approach to collect information from digitalset-top boxes, video on demand (VOD) servers, point of sale systems and datafeeds. All services are offered via Internet-based access to transaction dataand analytical tools, which provide detailed industry-wide and title-specifi cinformation.

The companys leading measurement services include:

OnDemand Essentials, a transactional tracking and reporting system toview and analyze on demand television content. The service receives VODdata from 100% of top network operators offering VOD, and processes daily,census-level on demand data.

TV Essentials, a service that addresses the specifi c needs of TV stations,networks, and advertisers by providing access to the linear TV viewingpatterns for all networks, all series and all telecasts. Clients are able to analyzeanonymous audience viewing of programming and advertising across VOD,DVR, interactive and linear television.

Box Offi ce Essentials, which reports domestic and international theatricalgross receipt ticket sales to motion picture studios and movie theatre owners.The reported data is delivered in near real-time and provides clients with titleand circuit-specifi c detail.

Rentraks collective suite of Essentials services helps address the entertainmentindustrys ongoing need for more granular and timely measurement of anonymous

data across multiple platforms. Clients and data partners (content providersincluding broadcast/cable networks and studios, TV stations, cable / telco /satellite operators, and advertisers) receive audit-worthy data and extensivedetail of their content performance, thus improving their ability to manage theirmarketing and programming decisions and to monetize their content.

Film

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


One Airport Center

7700 Northeast Ambassador Place

Portland, OR 97220

rentrak.com

Carol Hinnant

Senior Vice President, Advanced Media& Information Division

email: [email protected]: [1] 212 541 2474

MeSAS Institute


28/35


asuredmediapla

tforms

Usedby

Usedfor

SAS is a software and services provider, delivering business analytics thatare focused on customer, supplier and performance data combined withintegrated data management and reporting, providing capabilities needed tosolve challenging marketing problems. SAS Customer Intelligence delivers asuite of analytic marketing solutions, enabling marketing executives to makesmarter marketing decisions and solve more business challenges. Some ofSAS Institutes measurement capabilities include:

Web analytics: Gain insight into customers navigation of clients websitesto improve website design effectiveness.

Campaign management: Turn disparate, disorganized customer data intocomprehensive, profi table marketing campaigns

Customer experience analytics: Translate website usage data intobusiness insight about clients customers and their online activities

Marketing optimization: Use mathematics to increase marketing ROI bydetermining the best offers for individual customers

Marketing performance management: Align activities and resources tostrategies and goals, link marketing performance to fi nancial measuresand establish accountability throughout the marketing department

Real-time decision management: Enhance the customer experience in realtime by drawing on SAS analytics

SAS is an independent vendor in the business intelligence market.Through solutions delivered within an integrated framework, SAS aims tohelp customers improve performance and deliver value by making betterdecisions, faster.

Film

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


100 SAS Campus Drive

Cary, NC 27513-2414

sas.com

Faye Merrideth

SAS Public Relations


tel: [1] 919 531 4261

Mea

TNS MediaFil


29/35


asuredmediapla

tforms

Usedby

Usedfor

TNS Media, part of the WPP Group, measures how well marketing infl uencesand engages consumers across all media. The family of TNS mediacompaniesTNS Compete, TNS Cymfony, TNS Media Intelligence, TNSMedia Research and TNS TESserve global advertisers, agencies andmedia companies. They provide media and consumer research capabilitiesthrough traditional, social and digital media expertise.

TNS Media measures various forms of mediaincluding print, radio, TV,outdoor, Internet, social media and cinemaworldwide. Their offerings,

which provide comprehensive advertising, media and consumer researchexpertise, consist of:

Strategic advertising intelligence, advertising expenditure, occurrence andcreative data, and tracking of all coupon activity

Digital TV audience and advertising measurement tools and intelligencederived from second-by-second return path data

Digital intelligence and online media planning and measurement based onthe online behavior of millions of consumers

Tracking, monitoring and analysis of traditional and social media includingblogs and social networks

Marketing intelligence for entertainment and retail marketers

TNS Media combines technology, analytics and human resources to trackapproximately three million brands and to help clients around the worldtranslate complex market data into targeted business results.

Film

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


100 Park Avenue

4th Floor

New York, NY 10017

tnsmediagroup.com

Terry Kent

General Manager

TNS Media North America


tel: [1] 212 991 6150

Mea

TiVoFilm


30/35


asuredmediapla

tforms

Usedby

Usedfor

TiVo, known for its digital video recorder (DVR) equipment and services,and most recently launched its Stop||Watch television ratings service. Bycollecting data anonymously from the subscribers who use TiVos DVRs,Stop||Watch provides advertisers, agencies and programmers with insightinto second-by-second viewing behaviors of DVR users, including viewershipratings for programs and specifi c commercials on both a live and time-shifted basis. These services also show the viewership and effectiveness ofadvertisements by factors such as network, genre, day part, time slot, day ofweek and commercial pod position.

Power||Watch, a companion service to Stop||Watch, uses an opt-in panel of35,000 TiVo households to provide these same viewership metrics, with theaddition of aggregate, anonymous household information such as traditionaldemographics and additional behavior and psychographic household factors(such as Republicans versus Democrats, or frequent movie goers). Thisinsight provides a better understanding of the types of advertisements thatare most successful with consumers, both in aggregate and also for specifi ctarget households of interest to brands.

Because subscribers have expressly consented to TiVos collection of theirpersonally identifi able viewing information, TiVo can associate householddata with the viewership data and then produce program and commercialviewership reports by aggregate demographic and behavioral audiencegroups. All reports prepared by TiVo using this data are anonymous.

Advertisers and advertising agencies can use Stop||Watch and Power||Watchinformation to create more effective commercials, plan more effective and

effi cient media schedules, generate better brand recognition and retentionrates from consumers and accelerate returns on their media investments.

Film

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


2160 Gold Street

P.O. Box 2160

Alviso, CA 95002-2160

tivo.com

Todd Juenger

Vice President/General Manager, AudienceResearch and Measurement

tel: [1] 408 519 9100

Mea

UnicaFilm


31/35


suredmediapla

tforms

Usedby

Usedfor

Unica provides services in enterprise marketing management. Unicas set ofon-demand and on-premise interactive marketing solutions are designed toempower organizations and individuals to turn their passion for marketinginto valuable customer relationships and more profi table, timely andmeasurable business outcomes. Unicas solutions integrate and streamlineall aspects of marketing, online and offl ine, inbound and outboundfromcustomer awareness and centralized decisioning to cross-channel executionand integrated marketing operations. Approximately 800 companiesworldwide depend on Unica for their marketing management solutions.

The company provides a centralized marketing platform where marketerscan manage information and assets, assemble campaign components andtrack performance. To support the growing convergence of online and offl inemarketing, Unicas platform brings together campaign management withinternet analytics.

Unicas software helps marketers identify and act on new customer insights,as well as collaborate with each other and external agencies to deliver

effective initiatives on time and on budget. Ultimately, Unica helps marketersreduce costs, boost productivity and grow revenue across relationshipmarketing, online marketing and marketing operations.

Film

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


Reservoir Place North

170 Tracer Lane

Waltham, MA 02451-1379

unica.com

Paul McNulty

Senior Vice President andChief Marketing Offi cer

email: [email protected]: [1] 781 839 8000

Meas

Visible MeasuresFilm


32/35


suredmediapla

tforms

Usedby

Usedfor

Visible Measures provides video content consumption and viral videodistribution data to Internet video publishers and advertisers. The companyprovides its clients and partners with comprehensive digital videomeasurement solutions, including metrics such as audience engagement,brand advocacy, in-category and cross category benchmarking, and theirmeasure of reach (branded as True Reach). Organizations that deployVisible Measures can learn how and where their content was consumed, howaudiences discover their content, and what viewers do after interacting withtheir content.

Visible Measures has two fl agship products: VisibleCampaign for advertisersand their agencies and VisibleSuite for ad supported publishers.

VisibleCampaign provides a comprehensive view of online video campaignsthrough combining data provided by the companys Video Metrics Engine,a system that measures audience behavior, and Viral Reach Database, arepository of over 100 million unique videos found across more than 160video-sharing sites. Advertisers and viral marketers use VisibleCampaign tolearn about campaign reach, engagement, advocacy, in-category and cross-

category benchmarking, and ROI.VisibleSuite is powered by the companys patented Video Metrics Engine.The Video Metrics Engine measures audience engagement through the useof tags inserted into the code of the video player. When enabled, the VideoMetrics Engine tracks viewer interaction that occurs within the video player;it gathers data on when audiences hit play, rewind, fast-forward, forward-to-a-friend, and more. Publishers can use this data to support their ad salesinitiatives, better understand ROI, and make decisions regarding placement,distribution, and creative strategies.

Film

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


Court in the Square

25 Kingston Street

5th Floor

Boston, MA 02111

visiblemeasures.com

Matthew Fiorentino

Marketing Analyst

email: mfi [email protected]

tel: [1] 617 482 0222

Meas

Visible TechnologiesFilm


33/35


suredmediapla

tforms

Usedby

U

sedfor

Visible Technologies helps clients and agencies understand onlineconversations through its TruCast software platform. The companysTruCast solution is a web-based environment for tracking, measuring andparticipating across all forms of social media.

TruCast utilizes web crawlers to cull data from consumer-generated mediaconversations such as blogs, social networks, consumer review sites,message boards and user-created videos. The application is designed tocontinually monitor social media sites for relevant posts, identify the most

infl uential consumers for a particular topic and determine the most relevantsubtopics of conversations. The application also features intelligentsentiment technology that evaluates the positive and negative tone of theseconversations. TruCast helps users identify the most infl uential consumersand provides a channel for clients to engage with them by publishingrealtime, personally tailored responses.

TruCast can be used by advertisers and agencies to promote through word-of-mouth messaging, measure ROI of media spend, foster relationships with

customers and manage crisis situations. Visible Technologies also helpsbrands and individuals manage and protect their online reputations with thepowerful TruReputation suite of services.

3535 Factoria Boulevard, SE

Suite 400

Bellevue, WA 98006

visibletechnologies.com

Blake Cahill

Senior Vice President, Marketing


tel: [1] 425 957 6041

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience


Meas

WebtrendsFilm


34/35


uredmediapla

tforms

Usedby

U

sedfor

Webtrends is a website analytics advisor in the business of collecting searchengine marketing and visitor intelligence data, which is then analyzed sothat advertisers and website operators can drive engagement and enhancemarketing and brand awareness.

At the core of Webtrends product and service suite are technologies thatmarketers can use to analyze vast amounts of website usage data, includingsearch engine marketing, website measurement, visitor analysis and socialmedia management. Webtrends transforms this data into useful information

that can be leveraged to help clients implement their business goals. Thecompanys technologies employ standards-based data extraction andpresentation methods so that Webtrends can be integrated into commonInternet platforms and other data analytics tools, allowing for customizationto clients distinct business challenges.

Beyond its core software platform, Webtrends operates Open Exchange,a cross-channel marketing network that connects advertisers with theircustomers. Open Exchange aggregates third-party technology partners

that can enhance Webtrends data to improve customer relationships andboost overall marketing results. With Open Exchange, marketers are able toleverage web analytics to power solutions for social monitoring, ad serving,content management, customer relationship management, email marketing,and more. Open Exchange technology partners allow service providers andcustomers to have easy access to guides and plug-ins to get more out ofWebtrends solutions than when used on a stand-alone basis. Webtrends hasestablishing tight integration within Open Exchange so that a limited numberof technology partners provide category-specifi c solutions to enhance the

value and usability of Webtrends data.

851 Southwest Sixth Avenue

Suite 1600

Portland, OR 97204

webtrends.com

Barry Parshall

Director of Product Management


tel: [1] 503 553 2741

Games

Mobile

Out-of-home

Print

Radio

Television

Internet

Advertisers

Contentdistributors

Contentproviders

Mediaagencies


Customerexperience



35/35

pwc.com/becounted

The information contained in this document is provided as is, for general guidance on matters of interest only. Although we believe that the informationcontained in this document has been obtained from reliable sources, PricewaterhouseCoopers is not responsible for any errors or omissions contained herein orfor the results obtained from the use of this information.

PricewaterhouseCoopers is not herein engaged in rendering legal, accounting, tax, or other professional advice and services. Before making any decision ortaking any action, you should consult a competent professional adviser.

2009 PricewaterhouseCoopers LLP. All rights reserved. PricewaterhouseCoopers refers to PricewaterhouseCoopers LLP (a Delaware limited liabilitypartnership) or, as the context requires, the PricewaterhouseCoopers global network or other member fi rms of the network, each of which is a separate andindependent legal entity. *connectedthinking is a trademark of Pricewaterh ouseCoopers LLP (US). MW-09-0526

For updates, to request changes or to becounted, visit www.pwc.com/becounted.

Documents

PWC factbook-measurement-companies