LGBT Factbook 2014

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.LGBT FACTBOOKDecember 2014

Sunrise Start: January 5, 2015Sunrise End: February 4, 2015General Availability: February 10, 2015

To start accreditation for ..LGBT please login to ORMS at apply.afilias.info or

email [email protected].

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Copyright 2014 Afilias Limited. All rights reserved. Afilias has made efforts to ensure the accuracy and completeness of the information in this document. However, Afilias makes no warranties

of any kind (express or implied) with respect to the information contained herein. Afilias assumes no liability to any party for any loss or damage (whether direct or indirect) caused by any errors, omissions, or statements of any kind contained in this document. Afilias may change details of its service over time.

The information contained herein is proprietary and confidential information. It may be used by the recipient only for the purpose for which it was transmitted and shall be returned upon request or when

no longer needed by recipient. This information is submitted in confidence and its disclosure to you is not intended to constitute public disclosure or authorization for disclosure to other parties. This document and the information contained herein may not be copied or communicated without the prior written

consent of Afilias.




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I. Introduction to .LGBT

Despite changing attitudes towards Lesbian, Gay, Bisexual and Transgender individuals, there are still many challenges before them in their quest for equality. Because of this, there is an ever-increasing amount of organizations that help advocate for the LGBT community. Corporations have also learned that being LGBT-friendly is good for business, as the LGBT community represents nearly $850 Billion in annual spending power. Clearly the LGBT community is a growing market but is also one that requires a thoughtful, strategic approach in order to guarantee success.

.LGBT is the new Top Level Domain for connecting with the Lesbian, Gay Bisexual and Transgender community. An internet namespace that is inclusive of the entire LGBT community, utilizing the preferred term itself as a clear identifier of LGBT-specific content.

This fact book is designed to answer all of your questions about .LGBT in one easy to reference place. We encourage you to take a few moments to review the information and look forward to working with you to help you get the most out of the .LGBT opportunity.

Good Selling,

Afilias




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II. MarketingA. TLD Quick Facts

Registry Operator Afilias Limited

Launch Date Start Date Sunrise: 16:00 UTC, January 5, 2015 16:00 UTC, February 4, 2015; General Availability & Claims: 16:00 UTC, February 10, 2015

OPEN/CLOSED: OPEN

Registrar Restrictions None

PICS NO

Sunrise Pricing 1 year minimum registration at $99.95/domain year for years 1-10. Sunrise fees include the TMCH fee.

GA Pricing $29.95/ domain year; 1 domain year minimum

Tag Line Connect with the Community

B. Positioning

For businesses, organizations and others that wish to express commitment to and unity with Lesbian, Gay, Bisexual, and Transgender people; .LGBT is the internet address that is most inclusive and appealing to this diverse community.

This is because .LGBT is the first internet domain that is dedicated to the entire LGBT community. It can be utilized by community members as well as businesses, organizations and other entities who wish to engage with an LGBT audience.

.LGBT domains are the most inclusive and appealing choice for LGBT-centric sites BECAUSE:

1. LGBT is the most inclusive, widely used term that represents the greater Lesbian, Gay, Bisexual and Transgender community.

2. LGBT is the term most preferred by the Lesbian, Gay, Bisexual and Transgender community.*

3. The LGBT domain is a positive space that is protected by an acceptable use policy




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4. Use of .LGBT helps identify that a site / content is specifically tailored for the LGBT community.

*2011 Community Marketing, Inc.

C. Target

Target definition

The LGBT community is a dynamic one, as Gay, Lesbian, Bisexual and Transgender people represent a wide spectrum of interests, sensitivities, preferences and priorities. Those, plus variations in geographical location, age, income, relationship status, gender identity, etc., make it important for entities to focus on shared ideals, values and targeted opportunities within the LGBT community to help build awareness of services, brands, and organizations that target this audience.

Some Quick Facts about the LGBT Market:

LGBT is the term most preferred by the LGBT community.1

There are approximately 9 Million Americans that identify as LGBT and 25.6 million people that indicate some same sex attraction 2

The LGBT Community represents $830 Billion in spending per year3

The LGBT Community has the highest per-person spending of any minority at an estimated 92,000 per person 3

70% of LGBT Adults say they would pay a premium for products or services that support the LGBT Community 3

78% of LGBT Adults and their friends, family and relatives would switch to brands that are known to be LGBT-friendly 3

Amount of individuals identifying as LGBT is growing, and largest percentage is with younger adults age 18-344

1.)CMI LGBT Community Survey 2014 2.) The Williams Institute 4/2011 3.) Harris poll Bob Witeck 4.) Experian 2013 LGBT report

Target registrants include: National LGBT Organizations Regional / Local LGBT Community Centers LGBT-focused Small Medium Businesses LGBT Health Clinics LGBT Chambers of Commerce LGBT Media Outlets LGBT Blogs/Personal sites - Corporations (HR/Diversity) Consumer / Retail Brands Travel / Hospitality brands and Locations Beer/Wine/Spirits Brands Finance/Banking Brands Social Networking/Dating Sites Health/Pharma and more!




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D. Finding .LGBT

The list below shows many of the places on the Internet where you can find .LGBT.

Homepage address

Get.LGBT

Social media

Facebook facebook.com/dotlgbt Twitter twitter.com/dotlgbt Pinterest pinterest.com/Afilias

E. Registrar kit

Banner Ads, logos, and sample .LGBT copy are located in Afilias Customer Portal at portal.afilias.info.

F. Premium/reserved names

Afilias has reserved all names required by ICANN for this TLD, including http://www.icann.org/sites/default/files/packages/reserved-names/ReservedNames.xml

Premium name details are not available via EPP. EPP requests for premium names for .LGBT will return different responses than requests for non-premium names as follows: responses to DomainCheck will return the premium name price while responses to DomainCreate, DomainRenew and DomainTransfer commands will indicate that the name is a premium name (but will not provide the price). Registrars must submit a DomainCheck command to determine the price.

Full and technical details are available in the Customer Portal at portal.afilias.info

Target keywords

LGBT GLBT LGBTI LGBTIA LGBTQQIA LGBTQ GLBTQ GLB LGB gay lesbian bisexual transgender transsex m4m w4w equal pride stonewall queer pansexual intersex homo diversity preop postop bear leather drag hrc glaad nglcc advocate rainbow gayfriendly samesex same-sex marriage domesticpartnership wedding marriageequality equalrights sexchange bisexual dragqueen gayweddings diverse inclusive alliance provincetown keywest boystown chelsea wiltonmanors ftlauderdale sanfrancisco sanfran palmsprings saugatuck rehoboth castro halstead fireisland




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III. On-boarding process

A. Afilias ORMS

Afilias maintains an Online Registrar Management System (ORMS) that significantly simplifies the administrative aspects of accreditation and contact management.

Once ICANN has accredited your registrar, all registry accreditations for this TLD will be done via the ORMS (Online Registrar Management System) at Afilias. Most registrars are already using ORMS, which makes the addition of this TLD very simple and fast. Your organizations ICANN Primary Contact will recieve an e-mail notification once this application has been opened for you in ORMS.

If you are already using ORMS, just log into your ORMS account at apply.afilias.info and select this application, and the system will walk you thru the steps. If you are not yet using ORMS, let us know at [email protected] and well set you up.

B. OT&E (Operational Testing and Evaluation)

OT&E is not required for this TLD if you are already operating in any other TLD supported by Afilias.

If you are a new registrar to Afilias TLDs, you will need to successfully complete OT&E before being granted access to any Afilias registry resources.

IV. Financial

A. Account Funding Information

Registrars may choose to fund this TLD on either a PRE-PAY or POST-PAY basis.Details of how to sign up and fund your transactions in this TLD are available in ORMS at apply.afilias.info.

B. Billing plan

Registrar invoices and statements for this TLD will be consolidated with all Afiliasowned TLDs and provided to registrars on a monthly basis.




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V. Policies/Legal

A. Policies

Acceptable Use Policy

A complete and current copy of this policy is located at get.lgbt/LGBTAUP

Registrants of Names in the .LGBT Top Level Domain (TLD) are responsible to ensure that such Names are at all times registered and used in compliance with all applicable national, federal, regional, state and local laws, ordinances and regulations (Applicable Laws), including, without limitation, applicable laws relating to hate speech, discrimination and other such activities.

Registrants are prohibited from using the .LGBT domain in a manner that is harmful, threatening, abusive, harassing, defamatory, or hateful with respect to the LGBT community. Domain names that are likely to deceive, disparage or cause a material detriment to the LGBT community are explicitly prohibited (e.g., www.ihate.lgbt, www.anti.lgbt, etc.).

In addition to any other rights of the Registry Operator (Registry) existing under the Registry-Registrar Agreement between the Registry and any applicable registrar or otherwise, the Registry reserves the right to deny or cancel the registration, renewal, or transfer of any Registered Name; or to place any Registered Name on registry lock, hold, or similar status, with respect to any such Registered Name that the Registry, upon reasonable belief formed after reasonable investigation, deems to be registered or used in a manner that constitutes a violation of the .LGBT Acceptable Use Policy.

The Registry is not responsible for registrants content, and therefore, cannot guarantee that sites in the .LGBT TLD will be free from content that violates this Acceptable Use Policy. However, failure to enforce this Policy does not constitute a waiver of our right to enforce it; nor does this Policy create any obligations to users or any third party beneficiary rights or private rights of action.

Registrants in violation of any Applicable Laws may be subject to prosecution or other enforcement of such Applicable Laws by the appropriate authorities.

To report abuse of the .LGBT domain, please visit www.get.lgbt. Registry Operator will use commercially reasonable efforts to research and/or resolve inquiries on a timely basis.

Afilias Personal Data Protection Policy (registrant data)

A complete and current copy of this policy is maintained at www.afilias.info/policies.




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Sunrise Eligibility Policy

Per ICANN requirements, ONLY names that are already registered in the Trademark Clearing House (TMCH) may be registered during the Start Date Sunrise Period for this TLD.

Sunrise Dispute Resolution Policy (Ver. 1.0)

A complete and current copy of this policy is maintained at www.afilias.info/policies.

Domain Anti-Abuse Policy

To report potential abuse to Afilias please email [email protected].

A complete and current copy of this policy is located at www.afilias.info/policies.The following policy (Afilias Domain Anti-Abuse Policy) is announced pursuant to section 3.5.2 of the Registry-Registrar Agreement (RRA) in effect between Afilias and each of its Registrars, and is effective upon thirty days notice by Afilias to Registrars. Abusive use(s) of domain names within Afilias owned and operated Top Level Domains (TLDs) should not be tolerated.

The nature of such abuses creates security and stability issues for the registry, registrars and registrants, as well as for users of the Internet in general. Afilias defines abusive use as the wrong or excessive use of power, position or ability, and includes, without limitation, the following:

Illegal or fraudulent actions; Spam: The use of electronic messaging systems to send unsolicited bulk messages. The term

applies to e-mail spam and similar abuses such as instant messaging spam, mobile messaging spam, and the spamming of Websites and Internet forums. An example, for purposes of illustration, would be the use of email in denial-of-service attacks;

Phishing: The use of counterfeit Web pages that are designed to trick recipients into divulging sensitive data such as usernames, passwords, or financial data;

Pharming: The redirecting of unknowing users to fraudulent sites or services, typically through DNS hijacking or poisoning;

Willful distribution of malware: The dissemination of software designed to infiltrate or damage a computer system without the owners informed consent. Examples include, without limitation, computer viruses, worms, keyloggers, and trojan horses;

Fast flux hosting: Use of fast-flux techniques to disguise the location of Websites or other Internet services, or to avoid detection and mitigation efforts, or to host illegal activities. Fast-flux techniques use DNS to frequently change the location on the Internet to which the domain name of an Internet host or name server resolves. Fast flux hosting may be used only with prior permission of Afilias;




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Botnet command and control: Services run on a domain name that are used to control a collection of compromised computers or zombies, or to direct denial-of-service attacks (DDoS attacks);

Distribution of child pornography; and Illegal Access to Other Computers or Networks: Illegally accessing computers, accounts, or

networks belonging to another party, or attempting to penetrate security measures of another individuals system (often known as hacking). Also, any activity that might be used as a precursor to an attempted system penetration (e.g., port scan, stealth scan, or other information gathering activity).

Pursuant to Section 3.6.5 of the RRA, Afilias reserves the right to deny, cancel or transfer any registration or transaction, or place any domain name(s) on registry lock, hold or similar status, that it deems necessary, in its discretion; (1) to protect the integrity and stability of the registry; (2) to comply with any applicable laws, government rules or requirements, requests of law enforcement, or any dispute resolution process; (3) to avoid any liability, civil or criminal, on the part of Afilias, as well as its affiliates, subsidiaries, officers, directors, and employees; (4) per the terms of the registration agreement or (5) to correct mistakes made by Afilias or any Registrar in connection with a domain name registration. Afilias also reserves the right to place upon registry lock, hold or similar status a domain name during resolution of a dispute. Abusive uses, as defined above, undertaken with respect to domain names within the TLD shall give rise to the right of Afilias to take such actions under Section 3.6.5 of the RRA in its sole discretion.

Whois Policy

A complete and current copy of this policy is available at www.afilias.info/policies.

Access to WHOIS information is provided to assist persons in determining the contents of a domain name registration record in the TLD database. The data in this record is provided by Afilias Limited for informational purposes only, and Afilias does not guarantee its accuracy. This service is intended only for query-based access. You agree that you will use this data only for lawful purposes and that, under no circumstances will you use this data to: (a) allow, enable, or otherwise support the transmission by e-mail, telephone, or facsimile of mass unsolicited, commercial advertising or solicitations to entities other than the data recipients own existing customers; or (b) enable high volume, automated, electronic processes that send queries or data to the systems of Registry Operator, a Registrar, or Afilias except as reasonably necessary to register domain names or modify existing registrations. All rights reserved. Afilias reserves the right to modify these terms at any time. By submitting this query, you agree to abide by this policy.

Registrar Concurrent Connection Handling Policy

Afilias is focused on provisioning a secure, stable and resilient registry system for its registry operator and registrar customers. One of the mechanisms used to ensure stability is by providing controlled, fair access to Afilias supported registries at all times, using mechanisms which ensure that each




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registrar is assigned a regulated number of concurrent sessions and bandwidth into the registry system.

Concurrent Connection Limits

A session is considered an active connection to an Afilias supported registry system (EPP or Web Administrative Tool) using your credentials.

Upon successfully completing the OT&E process and receiving final approval to access an Afilias supported registry system, each registrar may maintain up to 60 concurrent sessions into the registry.

Each session is supported by a sustained network rate of up to 15Kbps.

The maximum concurrent sessions and bandwidth per session can be increased or reduced at the discretion of Afilias, in consideration of the volume and purpose of bandwidth usage against the registrars available sessions.

Should a registrar demonstrate client/server interactions that jeopardize equivalent access, performance, security, stability or resiliency of the registry system, Afilias may take such steps as may be required to maintain equivalent access, performance, security, stability or resiliency of the registry system. These may include, in the sole and absolute discretion of Afilias, reducing wholly or in part the number of concurrent sessions and/or associated bandwidth permitted to the relevant registrar.

Web Admin Tool Access

When registrars access the Web Admin Tool (WAT) and log in to the registry, that session will be counted against the allocated concurrent session limit for the registrar. In a more general sense, any and all logins to the registry, via automated clients or manual logins, will be counted as part of the Concurrent Sessions assigned to the registrar.Once the registrar reaches the concurrent session limit, any subsequent login attempts will be rejected and the registrar will receive an error message.

Connection Pooling

When registrars access an Afilias supported registry system, they will be granted 60 concurrent sessions to access the registry system.

In the event that an accredited registrar, with the approval of the registry operator, undertakes an agreement to have their registry-related operations performed by another accredited registrar, they may assign the allotted sessions for their credentials to the registrar performing said services. In demonstrating this agreement, both registrars will be required to follow all registry administrative and legal procedures in order to proceed. Documentation for such arrangements/assignments,




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including registry operator approval, must be sent to Tech Support in advance of implementation.

For additional information, please contact: [email protected].

DNSSEC Policies Statement

A complete and current copy of this policy is located at www.afilias.info/policies.

VI. Contact InformationA. Abuse contact

[email protected]

B. ORMS (Online Registrar Management System)

apply.afilias.info

C. Sales contact

[email protected]

D. Customer Service and Tech Support

Toll Free: +1 866.368.4636Tel: +1.416.646.3306Fax: +1.416.646.1541Email: [email protected]

Documents

LGBT Factbook 2014