Public Relations Plan for Sweat Fitness

GrapevinePublic Relations

Public Relations Proposal for Sweat Fitness

You heard it from the GrapevineGrapevine Public Relations 2

IDENTIFIED PROBLEM

• Needs to build stronger relationships with and among customers through interaction inside and outside the gym.

OPPORTUNITY POSITIONING SMARTSTRATEGIES

SOCIAL MEDIASWEAT ONLINEAPPRECIATION MAKEUP HAPPY HOUR

PROBLEM TACTICS

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IDENTIFIED OPPORTUNITY

• Sweat can create lasting relationships with and among their customers through interactive websites and personalized events.



PROBLEM TACTICS

•Sweat is a boutique fitness center that is focused on giving personal attention to their members by providing customized services, unlike LA Fitness which only withholds a basic staff and customer relationship.

POSITIONING

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PROBLEM TACTICS

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1. Draw at least 30% of members to all new events by January 2011

2. Double the amount of fans and followers on the Facebook and Twitter pages by March 2010.

3. Have 25% of existing members create profiles on interactive Sweat website by May 2010.

SMART OBJECTIVES



PROBLEM TACTICS

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•Strong social media campaign•Interactive Sweat website with member profiles•Personalized events for existing members and their guests

STRATEGIES



PROBLEM TACTICS

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• • •Sweat Online Member Profile•Customer Appreciation Day•Guilt Free Happy Hour•Make-up Event

TACTICS



PROBLEM TACTICS

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SOCIAL MEDIA: FACEBOOK

SOCIAL MEDIA: FACEBOOK



PROBLEM TACTICS

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SOCIAL MEDIA: TWITTER

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SOCIAL MEDIA: TWITTER



PROBLEM TACTICS

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• User name and password• Feedback on fitness diary• Trainer and class sign ups• Manage financials 24/7• Trainer bios• Attendance calendar

SWEAT ONLINE



PROBLEM TACTICS

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• Healthy food • Massage and chiropractic services

• Personal trainers available• Meditation classes

CUSTOMER APPRECIATION DAY



PROBLEM TACTICS

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• Local make-up artist and Sweat trainers• Drive more women and their guests to workout together at Sweat

ENHANCE INSIDE AND OUT



PROBLEM TACTICS

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• Meet and socialize with Meet and socialize with members after workmembers after work

• ““Sweat cocktails”Sweat cocktails”• Exchange workout tipsExchange workout tips

GUILT FREE HAPPY HOUR

PROBLEM OPPORTUNITY POSITIONING SMARTSTRATEGIESTACTICS


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THANKYOU

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CALENDAR

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TWEET CALENDAR

Documents

Public Relations Plan for Sweat Fitness