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“print isn’t dead, it just
looks dead because it
doesn’t move.”
-Frank Romano, Printing
Guru
Prepress
Process
Automation
Color
Management
Digital Printing
Ken’s question-
Can digital displays
and mobile devices
change the way we
do business at tradeshows?
Market
Education
Branding
Competive
UnderstandingSales/Sales
Support
Publicity
Channel
relations
Product
Awareness
Marketing
Goals
Client
Discussion
Strategic
Partnering
Channel
ManagementFuture Sales
New Sales
Lead
Development
New
Relationships
Sales
Goals
just navigating is a challenge..
DRUPA 2004
“394,332 visitors
attended Drupa in
2004, and 1,866
exhibitors from 52
countries covered a
total of 16.1 hectares
(39.8 acres) of space.”
-Wikipedia.org
trends
Information display: Pre-printed
posters, banners
Personal contacts: booth phone,
message boards
Lead collection/distribution:
Paper leads
Show navigation-paper planner
Product info-printed collateral
Registrations –mail, phone
Meetings arranged via phone
20101970
Information display: Pre-printed
posters, banners, dynamic
digital displays, videos
Personal contacts: cellphone,
text message
Lead collection/distribution:
Scanned badges, transfer to DB
Show navigation-dynamic, web
assisted, and printed
PDF, web links, CD/DVD, mobile
Registration-email/web
Meetings arranged via email/web
top issues for
tradeshows
communication
company to customer
customer to company
staff to staff
company to channel
channel to company
language barriers
home office access
travel schedules
time management
scheduling meetings
staffing for presentations
B2B meetings
seminars
hotels/conference rooms
data collection
lead collection
competitive data
strategic partner info
sales
prospect/client
information
financial research
contracts
publicity/promotion
press conferences
interviews
press kits
demonstrations