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Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

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Page 1: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Chapter 7: Conditioning and Learning

Page 2: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Learning: Some Key Terms

• Learning: Relatively permanent change in behavior due to experience– Does NOT include temporary changes due

to disease, injury, maturation, injury, or drugs, since these do NOT qualify as learning

• Reinforcement: Any event that increases the probability that a response will recur

Page 3: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Learning: Some More Key Terms

• Response: Any identifiable behavior– Internal: Faster heartbeat– Observable: Eating, scratching

Page 4: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Learning: Two More Key Terms

• Antecedents: Events that precede a response

• Consequences: Effects that follow a response

Page 5: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Classical Conditioning

• Ivan Pavlov: Russian physiologist who initially was studying digestion

• Used dogs to study salivation when dogs were presented with meat powder

• Also known as Pavlovian or Respondent Conditioning

• Reflex: Automatic, nonlearned response

Page 6: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Figure 7.3

Page 7: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Table 7.1

Page 8: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Basics of Classical Conditioning

Page 9: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Principles of Classical Conditioning

• Acquisition: Training period when a response is strengthened

• Higher Order Conditioning: A conditioned stimulus is used to reinforce further learning

• Expectancy: Anticipation concerning future events or relationships

Page 10: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

More Classical Conditioning Terms

• Extinction: Weakening of a conditioned response through removal of reinforcement

• Spontaneous Recovery: Reappearance of a learned response following apparent extinction

Page 11: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Figure 7.4

Page 12: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Figure 7.5

Page 13: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

More Principles of Classical Conditioning

• Stimulus Generalization: A tendency to respond to stimuli that are similar, but not identical to, a conditioned stimulus (e.g., responding to a buzzer or a hammer banging when the conditioning stimulus was a bell)

• Stimulus Discrimination: The learned ability to respond differently to similar stimuli (e.g., Anya will respond differently to various bells: alarms, school, timer)

Page 14: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Features and Phases of Classical Conditioning

Page 15: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Figure 7.6

Page 16: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Classical Conditioning in Humans

• Phobia: Intense, unrealistic, irrational fear of a specific situation or object (e.g., arachnophobia, fear of spiders)

• Conditioned Emotional Response (CER): Learned emotional reaction to a previously neutral stimulus

Page 17: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Classical Conditioning in Human (cont.)

• Desensitization: Exposing phobic people gradually to feared stimuli while they stay calm and relaxed

• Vicarious Classical Conditioning: Learning to respond emotionally to a stimulus by observing another’s emotional reactions

Page 18: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Figure 7.7

Page 19: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Operant Conditioning (Instrumental Learning)

• Learning based on the consequences of responding; we associate responses with their consequences

• Law of Effect (Thorndike): The probability of a response is altered by the effect it has; responses that lead to desired effects are repeated; those that lead to undesired effects are not

Page 20: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

More Operant Conditioning Terms

• Operant Reinforcer: Any event that follows a response and increases its likelihood of recurring

• Conditioning Chamber (Skinner Box): Apparatus designed to study operant conditioning in animals

• Response-Contingent Reinforcement: Reinforcement given only when a particular response occurs

Page 21: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Rat in a Skinner Box

Page 22: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Figure 7.8

Page 23: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Figure 7.9

Page 24: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Timing of Reinforcement

• Operant reinforcement most effective when given immediately after a correct response

• Effectiveness of reinforcement is inversely related to time elapsed after correct response occurs

• Response Chain: A linked series of actions that leads to reinforcement

Page 25: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Timing of Reinforcement (cont.)

• Superstitious Behavior: Behavior that is repeated to produce reinforcement, even though it is not necessary

• Shaping: Molding responses gradually in a step-by-step fashion to a desired pattern

• Successive Approximations: Ever-closer matches

Page 26: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Operant Extinction

• Definition: When learned responses that are NOT reinforced gradually fade away

• Negative Attention Seeking: Using misbehavior to gain attention

Page 27: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Figure 7.10

Page 28: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Figure 7.12

Page 29: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

More Operant Conditioning Terms

• Positive Reinforcement: When a response is followed by a reward or other positive event

• Negative Reinforcement: When a response is followed by the removal of an unpleasant event (e.g., the bells in Fannie’s car stop when she puts the seatbelt on); ends discomfort

Page 30: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Punishment

• Any event that follows a response and decreases the likelihood of it recurring (e.g., a spanking)

• Response Cost: Reinforcer or positive thing is removed (e.g., losing Xbox™ privileges)

Page 31: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Figure 7.1

Page 32: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Types of Reinforcers

• Primary Reinforcer: Nonlearned and natural; satisfies physiological needs (e.g., food, water, sex)

• Intracranial Stimulation (ICS): Natural primary reinforcer; involves direct electrical activation of brain’s “pleasure centers”

• Secondary Reinforcer: Learned reinforcer (e.g., money, grades, approval, praise)

Page 33: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

More Reinforcer Types

• Token Reinforcer: Tangible secondary reinforcer (e.g., money, gold stars, poker chips)

• Social Reinforcer: Provided by other people (e.g., learned desires for attention and approval)

Page 34: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Figure 7.14

Page 35: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Figure 7.16

Page 36: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Feedback and Knowledge of Results

• Information about the effect a response had

• Knowledge of Results (KR): Increased feedback; informational

Page 37: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Programmed Instruction

• Information is presented in small amounts, gives immediate practice, and provides continuous feedback

• Computer-Assisted Instruction (CAI): Learning is aided by computer-presented information and exercises

• Educational Simulations: Explore imaginary situations or “microworld” that simulates real-world problems (e.g., “The Sims” computer simulation)

Page 38: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Figure 7.17

Page 39: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Figure 7.18

Page 40: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Partial Reinforcement

• Reinforcers do NOT follow every response

• Schedules of Reinforcement: Plans for determining which responses will be reinforced

• Continuous Reinforcement: A reinforcer follows every correct response

• Partial Reinforcement Effect: Responses acquired with partial reinforcement are very resistant to extinction

Page 41: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Schedules of Partial Reinforcement

• Fixed Ratio Schedule (FR): A set number of correct responses must be made to obtain a reinforcer

• Variable Ratio Schedule (VR): Varied number of correct responses must be made to get a reinforcer

Page 42: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Schedules of Partial Reinforcement (cont.)

• Fixed Interval Schedule (FI): The first correct response made after a certain amount of time has elapsed is reinforced

• Variable Interval Schedule (VI): Reinforcement is given for the first correct response made after a varied amount of time

Page 43: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Figure 7.11

Page 44: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Figure 7.19

Page 45: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Stimulus Control

• Stimuli that consistently precede a rewarded response tend to influence when and where the response will occur

• Operant Stimulus Generalization: Tendency to respond to stimuli similar to those that preceded operant reinforcement

Page 46: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Watson & Rayner’s Research with Little Albert

Page 47: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Stimulus Control (cont.)

• Operant Stimulus Discrimination: Occurs when one learns to differentiate between antecedent stimuli that signal either a reward or a nonreward

• Discriminative Stimuli: Stimuli that precede reinforced and nonreinforced responses

Page 48: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Punishment

• Punisher: Any consequence that reduces the frequency of a target behavior

• Keys: Timing, consistency, and intensity

• Severe Punishment: Intense punishment, capable of suppressing a response for a long period

• Mild Punishment: Weak punishment; usually slows responses temporarily

Page 49: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Punishment Concepts

• Aversive Stimulus: Stimulus that is painful or uncomfortable (e.g., a shock)

• Escape Learning: Learning to make a response to end an aversive stimulus

• Avoidance Learning: Learning to make a response to avoid, postpone, or prevent discomfort (e.g., not going to a doctor or dentist)

• Punishment may also increase aggression

Page 50: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Figure 7.22

Page 51: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Cognitive Learning

• Higher-level learning involving thinking, knowing, understanding, and anticipating

• Latent Learning: Occurs without obvious reinforcement and is not demonstrated until reinforcement is provided

• Rote Learning: Takes place mechanically, through repetition and memorization, or by learning a set of rules

• Discovery Learning: Based on insight and understanding

Page 52: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Figure 7.23

Page 53: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Figure 7.24

Page 54: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Modeling or Observational Learning (Albert Bandura)

• Occurs by watching and imitating actions of another person or by noting consequences of a person’s actions– Occurs before direct practice is allowed

• Model: Someone who serves as an example

Page 55: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Steps to Successful Modeling

• Pay attention to model and remember what was done

• Reproduce modeled behavior

• If a model is successful or his/her behavior is rewarded, behavior more likely to recur

• Once response is tried, normal reinforcement determines whether it will be repeated

• Bandura created modeling theory with classic Bo-Bo Doll (inflatable clown) experiments

Page 56: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Figure 7.26

Page 57: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Self-Managed Behavior

• Premack Principle: Any high frequency response used to reinforce a low frequency response (e.g., no Halo 2 or GTA until you finish your homework)

• Self-Recording: Self-management based on keeping records of response frequencies

Page 58: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

How to Break Bad Habits

• Alternate Responses: Try to get the same reinforcement with a new response

• Extinction: Try to discover what is reinforcing an unwanted response and remove, avoid, or delay the reinforcement

• Response Chains: Break up the chain of events that leads to an undesired response

• Cues and Antecedents: Try to avoid, narrow down, or remove stimuli that elicit the bad habit

Page 59: Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7 Chapter 7: Conditioning and Learning

Psychology: A Modular Approach to Mind and Behavior, Tenth Edition, Dennis Coon Chapter 7

Behavioral Contracting

• Behavioral Contract: Formal agreement stating behaviors to be changed and consequences that apply; written contract

• State a specific problem behavior you wish to control or a goal you wish to achieve

• State the rewards you will get, privileges you will forfeit, or punishments you will get

• Type the contract, sign it, and get a person you trust to sign it