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Psychology 466:
Judgment & Decision Making
Psychology 466: Judgment & Decision Making
Instructor: John Miyamoto 10/01/2015: Lecture 01-1
Note: This Powerpoint presentation may contain macros that I wrote to help me create the slides. The macros aren’t needed to view the slides. You can disable or delete the macros without any change to the presentation.
Outline
• General course information
• Get to know each other
• Psychology of judgment & decision making – What is it?
• Background ideas from general cognitive psychology
Psych 466, Miyamoto, Aut '15 2General Information re This Course
3Psych 466, Miyamoto, Aut '15
General Information
Instructor: John Miyamoto
Email: [email protected]
Office: 215 Guthrie Phone: 206-368-9761
Office hours: Thursday 12:00 – 1:00 in the Suzallo study room
across from the coffee shop (if you can't find me,
send me a text or phone message);
OR
make an appointment (contact by email or phone)
• UW computing provides JM with all student email addresses.
Let JM know if you use a non-UW email address.
Let JM know if you are not officially enrolled in this class.
Textbooks
4Psych 466, Miyamoto, Aut '15
Required Textbooks
• Hastie, R., & Dawes, R. M. (2009). Rational choice in an uncertain world
(2nd edition). o Amazon prices: $68.40 in paperback.
• Kahneman, D. (2011). Thinking, fast and slow. o Amazon price: $6.74 as a paperback.
• Hammond, J. S., Keeney, R. L., & Raiffa, H. (1998). Smart choices: A
practical guide to making better decision. o Amazon price: $21.68 as a paperback.
• [Gigerenzer, G., & Brighton, H. (2009).
Homo Heuristicus: Why biased minds make better inferences. Topics in
Cognitive Science, 1, 107-143.
pdf ]
There are ebook versions of these books (Kindle, possible epub).
PDF’s On Psych 466 Website
PDF’s for Week 1 Required Reading
• Hammond, J. S., Keeney, R. L., & Raiffa, H. (1998). Smart choices: A practical guide to making better decisions. Table of Contents, Preface & Chapter 1
• Hastie, R., & Dawes, R. M. (2009). Rational choice in an uncertain world (2nd ed.). Table of Contents; Chapter 1; Chapter 2;
• Gigerenzer, G., & Brighton, H. (2009). Homo Heuristicus: Why biased minds make better inferences. Topics in Cognitive Science, 1, 107-143.
• **NO PDF FOR KAHNEMAN**
PDF’s can be downloaded from the Psych 466 website.
Psych 466, Miyamoto, Aut '15 5Reading Assignment for Week 1
Reading Assignment for Week 1
• Chapters 1 & 2 of Hastie & Dawes (HD).
• Preface and Chapter 1 of Smart Choices.
• Gigerenzer, G., & Brighton, H. (2009). Homo Heuristicus: Why biased minds make better inferences. Pages 107 – 110.
• Kahneman (2011). Thinking, Fast and Slow. Pages 19 – 49.
♦ Ch 1: The characters of the story;
♦ Ch 2: Attention and effort;
♦ Ch 3: The lazy controller
Psych 466, Miyamoto, Aut '15 6
A standard view of JDM
Applied Decision Making
Two Conflicting Viewof Heuristic Reasoning
Psych 466 Website
Psych 466 Website
• URL: https://faculty.washington.edu/jmiyamot/p466/p466-set.htm
• Pdf’s of papers are posted here.
• Powerpoint lecture slides are posted here.
• Preview of the next lecture is posted here.
• Other stuff is posted here.
• All of this week’s readings are posted on the course website as pdf’s.
Psych 466, Miyamoto, Aut '15 7Assignments, Exams, Formula for the Course Grade
8Psych 466, Miyamoto, Aut '15
Assignments and Exams
• One midterm exam and a final exam.
All exams are take-home exams.
Exam answers are submitted over the internet.
• Three short assignments.
% Grade
Assignments 1, 2 & 3 9 (each)
Midterm 36
Final Exam 37
Course Website & Collect-It Website
9Psych 466, Miyamoto, Aut '15
Course Website & Collect-It Website
• Course website
http://faculty.washington.edu/jmiyamot/p466/p466-set.htm
• Assignments and lecture notes will be posted.
• Catalyst Collect It website for turning in assignments & exams
https://catalyst.uw.edu/collectit/dropbox/jmiyamot/36460
Get To Know Each Other
10Psych 466, Miyamoto, Aut '15
Get to Know Each Other
What is a Decision?
11Psych 466, Miyamoto, Aut '15
What is a decision?
• Discuss
• Give some examples. Get some examples from the class.
What is a Decision? – Some Examples
12Psych 466, Miyamoto, Aut '15
What is a decision?
• Major reflective decisions:o Whether or not to invest in a stock or business?o Whether or not to buy a house? Which house to buy?
Similar buying decisions for other major items, e.g., cars, computers, etc.o Whether to start a relationship with someone?
Whether to end a relationship with someone?o Medical decisions – whether or not to have surgery for a problem?
• Low level decisionso Shopping in a supermarketo Which way to go when driving a car to a particular locationo What to wear today
• Neural decision making (by neural mechanisms in the brain)
What Factors Do or Should Affect a Decision?
13Psych 466, Miyamoto, Aut '15
• What factors that DO affect a decision?
• What factors that SHOULD affect a decision?
• Are there factors that affect decisions even though
they should not?
• Discuss
General Description of Factor That Should Affect a Decision
14Psych 466, Miyamoto, Aut '15
What factors that DO or SHOULD affect a decision?
Three concrete decision examples:o Whether or not to take a particular course.o Whether or not to buy a new, better computer.o Whether or not to end a relationship with someone. Suppose the relationship has
a number of good features but also some bad features.
• What you want. Also, what you want to avoid.
How you feel about different ways the decision could turn out.
• How strong are your preferences (and dislikes) for particular outcomes?
• What factors or events will affect whether the outcome
will be good, mediocre or bad, and to what degree?
• How likely are the different possibilities?
Normative Decision Analysis – What Is It?
15Psych 466, Miyamoto, Aut '15
Normative Decision Analysis
• Enumerate outcomes
• Enumerate options
• Construct a decision analysis for the decision
• Evaluate the probabilities of different possible outcomes
• Determine which option has the greatest "expected utility."
What Are Typical Characteristics of Human Decision Making?
16
What Are Typical Characteristics of Human Decision Making
• Usually not analytic.
• Difficulty integrating feelings and thoughts (affect and cognition).
• Fast. Reasonably accurate.
• Difficulties with complex information.
• Cognitive factors, e.g., limited memory, limitations on speed of mental processing, limitations on available effort, ....
This course will help you be a better decision maker, especially for careful, reflective decisions.
Psych 466, Miyamoto, Aut '15 History of the Psychology of Decision Making
17Psych 466, Miyamoto, Aut '15
History of the Psychology of Decision Making
• Victorian rationality, Freudian irrationality,
behaviorist arationality.
• Expected utility theory (Von Neumann & Morgenstern, 1944)
Rational agent model of economic behavior
• Heuristics and biases movement, 1970 – 1990 (approx.)
• Reactions to heuristics and biases movementEvolutionary psychology, ecological psychology, naturalistic decision making,
Bayesian models of psychological processes
• Psychology of happiness
• Separate development – neuroscience of decision making (current hot
topic!)
The Cognitive Approach to Judgment & Decision Making
• See <lec02-1.p466.a15.pptm>: The lecture for the following Monday.It has improved versions of the some of the following slides.
Psych 466, Miyamoto, Aut '15 18
Thursday, October 01, 2015: The Lecture Ended Here
Psych 466, Miyamoto, Aut '15 19
The Cognitive Approach to Judgment & Decision Making
• Cognitive limitations – limitations on human cognitive capacity affect
judgment and decision making
• Heuristics and biases movement: 1970 – 1990 (approx.)
• Reactions to heuristics and biases movemento Evolutionary psychologyo Ecological psychologyo Naturalistic decision makingo Bayesian models of psychological processeso Emotion in decision processes
The Standard Memory Model
The Standard Cognitive Model of Human Memory
Psych 466, Miyamoto, Aut '15 20Sensory Registers
H&DFig. 1.1 Sensory Input Buffers
Working Memory
Central Executive
Phonological Buffer
GoalStack
Visuospatial Buffer
Long-Term Memory
Psych 466, Miyamoto, Aut '15 21
• Sensory registers retain the sensory information for very brief periods of time.
Working Memory
H&DFig. 1.1 Sensory Input Buffers
Working Memory
Central Executive
Phonological Buffer
GoalStack
Visuospatial Buffer
Long-Term Memory
Psych 466, Miyamoto, Aut '15 22
• Working memory (WM) holds a limited amount of information
for 10 – 20 seconds. Thoughts are actively manipulated in WM.
Long-Term Memory
Sensory Input Buffers
Working Memory
Central Executive
Phonological Buffer
GoalStack
Visuospatial Buffer
Long-Term Memory
H&DFig. 1.1
Psych 466, Miyamoto, Aut '15 23
• Long-term memory (LTM) retains information over longer periods of time.
LTM interacts with WM.
General Hypothesis of Cognitive Research
Sensory Input Buffers
Working Memory
Central Executive
Phonological Buffer
GoalStack
Visuospatial Buffer
Long-Term Memory
H&DFig. 1.1
Psych 466, Miyamoto, Aut '15 24
General Hypothesis of Cognitive Researcho Limitations in working memory impose limitations on human ability to
engage in complex reasoning.
o Decision making requires complex reasoning.
Basic Message: Cognitive Limitations Produce Simplifications
H&DFig. 1.1 Sensory Input Buffers
Working Memory
Central Executive
Phonological Buffer
GoalStack
Visuospatial Buffer
Long-Term Memory
Psych 466, Miyamoto, Aut '15 25
Basic Message from Many Cognitive Studies
• LIMITED WM CAPACITY:
When information is complex, people are forced to simplify the information.
Simplifications can lead to distortions.
• Exception: Experience can teach one to integrate specific types of complex
information but only in some cases. o Example: Expert chess players can reason about complicated chess problems.o Example: Experienced drivers can understand traffic situations that are actually
very complex.
• Next a complex representation of decisions under risk
(decision trees).
Where We Are in the Lecture
Psych 466, Miyamoto, Aut '15 26
Where We Are in the Lecture
• Normative and prescriptive decision models
require complex representations and processing
• Cognitive limitations cause us to simplify decisions,
and this can produce errors
NEXT: How to Deal with Cognitive Complexity
• Intuitive clinical judgment versus statistical Models
• Brunswik’s Lens Model of Human Judgment
• Linear models applied to making better choices
• Applications to clinical judgment
Clinical vs Actuarial Jdmt
Next Lecture
Psych 466, Miyamoto, Aut '15 27
Intuitive Judgment versus Acturial Judgment
• Intuitive judgmento Combine complex information in your heado Make decision based on gut feeling
• Actuarial judgment (a.k.a. statistical model or linear model)o Base decisions on a statistical decision rule.
Statistical Models Outperform Human Judges
Examples of Judgment Problems
• We will only consider decisions to which intuitive judgment and actuarial judgment (statistical methods) both apply.--------------------------------------------------------------------------
E.g., Clinicians attempt to identify patients with progressive brain dysfunction.
♦ Data = intellectual test results♦ Experienced clinicians achieved 58% correct detection of new cases.♦ Statistical model achieved 83% correct detection of new cases.
• E.g., Bank loan officer must decide which loan applications are “good risks” and which are “bad risks.”
• E.g., Professors must decide which applicants will do well in grad school and which will not do well.
Psych 466, Miyamoto, Aut '15 28Critique of Clinical Judgment – What Is It?
Critique of Clinical Judgment
• Clinical insight – does it exist?
• Clinical judgment – what is it good for?
• Clinical judgment – what are its weaknesses?
• Accusation: Belief in the efficacy of intuitive clinical judgment is a cognitive conceit.
Psych 466, Miyamoto, Aut '15 29General Finding: Stat Models Outperform Human Judges
Psych 466, Miyamoto, Aut '15 30
General Finding: Stat Models Outperform Human Judges
• Statistical models almost always outperform the human judges
on clearly defined decision tasks.
• Human cognitive processes are good at noticing particular pieces of
information. o Does my friend look happy? Sad? Stressed? Irritated?o Is the patient nervous? Defensive? Exhibitionistic?
• Human cognitive processes are not good at integrating
multiple pieces of information.o Can I predict how my friend will feel about a surprise party?o Can the clinician predict how the patient will progress after 4 months
of therapy?
Implications of this Lecture / END
Psych 466, Miyamoto, Aut '15 31
Implications of this Lecture
• We can improve human decisions by stressing what humans are good at:
... noticing what are important issues that are relevant to a decision;
... evaluating how good or bad is an outcome on a specific dimension;
while avoiding what we are not good at:
... combining complex information in our heads.
• Know thyself → Make better decisions
• NEXT WEEK: Linear models of human judgment ......
and what they tell us about us!
END