Psychological effects of Color

RED

RED

color of fire and blood - associated with energy, war, danger, strength, power, determination as well as love

emotionally intense highly visible brings text and images to the

foreground

ORANGE

ORANGE

joy, sunshine, and the tropics enthusiasm, fascination, happiness, creativity,

determination, attraction, success, encouragement, and stimulation

associated with healthy food and stimulates appetite

color of fall and harvest symbolic of strength and endurance catch attention and highlight important elements

YELLOW

YELLOW

• warm and cheerful - stimulates mental activity and generates muscle energy

• associated with food • unstable and spontaneous color, so avoid using

yellow if you want to suggest stability and safety

GREEN

GREEN

color of nature symbolizes growth, harmony, freshness,

and fertility suggests stability and endurance means safety

BLUE

BLUE

color of the sky and sea associated with depth and stability -

symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven

calming

PURPLE

PURPLE

• associated with royalty • symbolizes power, nobility, luxury, and

ambition • wisdom, dignity, independence, creativity,

mystery, and magic

WHITE

WHITE

associated with light, goodness, innocence, purity

color of perfection means safety, purity, and cleanliness depicts faith

BLACK

BLACK

• associated with power, elegance, formality, death, evil, and mystery

• denotes strength and authority • considered to be very formal,

elegant, and prestigious

BROWN

BROWN

• Brown is a natural color that evokes a sense of strength and reliability.

• Brown can also create feelings of sadness and isolation.

• Brown brings to mind feeling of warmth, comfort, and security. It is often described as natural, down-to-earth, and conventional, but brown can also be sophisticated

PINK

- essentially a light red and is usually associated with love and romance.

Pink is thought to have a calming effect. One shade known as "drunk-tank pink" is sometimes

used in prisons to calm inmates. Sports teams sometimes paint the opposing teams locker room pink to

keep the players passive and less energetic.

Girly, open tender, sensitive.

PINK