Carey Richardson

Professor Shane Sullivan

GDES 3300.01

  “the Sachplakat and Plakatstil were tailor-made to

forge a partnership with the worlds of commerce

and industry, an association that had far-reaching

repercussions on the history of graphics”

  Global Happenings

  A New Style / Plakatstil History

  Sachplakat History

  Major Contributors / Notable Posters

  Importance to Graphic Design

Events   Edward the VII assumes

English Throne

◦  1901

  Panama Canal Project ◦  1904

  Albert Einstein Theory of Relativity ◦  1905

  Titanic sinks ◦  April 14, 1912

  WWI ◦  1914-1918

Inventions   Lie Detector

◦  1902, James Mackenzie

  Windshield wipers

◦  1903, Mary Anderson

  Cornflakes cereal

◦  1906, Michael Kellogg

  Life Savers

◦  1912, Clarence Crane

  Modern Zipper

◦  1917, Gideon Sundback

http://www.internationalposter.com/poster-details.aspx?

id=GEL11434

Martin Lehmann-Steglitz

  Plakatstil means ‘poster-style’

  An art movement that began shortly after Art Nouveau began to diminish in popularity,

  Time Period

◦  1905-1920

  Origin

◦  Berlin, Germany

  Founder

◦  Lucian Bernhard (1883-1972)

Lucian Bernhard

http://www.aiga.org/content.cfm/medalist-lucianbernhard?searchtext=lucian%20bernhard

  Born in Germany

  Ran away at the age of 15 to Berlin

  Self taught designer

  Entered Priester Match poster contest for 200 marks (about $50)

  Won the contest thanks to Ernst Growald

  Signed Growald’s firm Howllerbaum and Schmidt along with “The Six”

Lucian Bernhard (1905)

http://messymeg042.wordpress.com/

Bernhard Gothic

http://www.identifont.com/samples/spiece/BernhardGothic.gif

  Typeface influences:

◦  Berthold Type Foundry in Berlin (1910)

  Stepped in to interior design making furniture, rugs, wallpaper and lighting fixtures (1910’s)

  In 1923 he came to America and established himself as a graphic designer

  In 1928 he contracted with American Type Founders Association and created over 30 fonts

Lucian Bernhard (1908)

http://floppydisc.wordpress.com/

Lucian Bernhard

http://www.all-art.org/art_20th_century/design.BACKUP/d3.html

Lucian Bernhard

http://wordsandeggs.wordpress.com/2010/01/19/vintage-smoking-ads-from-lamarde/

  Ingredients for a Plakatstil

poster:

◦  Flat background color

◦  Large, simple image

◦  Product name

  Strive for the minimum

  Sachplakat means ‘object-style’

  Swiss perspective on Plakatstil and also has

some influences on the school of Bauhaus

  Time Period

◦  1906-1920

  Origin

◦  Switzerland

  Founder

◦  Emil Cardinaux (1877-1936) was the first contribute to the

Sachplakat design style

Ludwig Hohlwein

http://giam.typepad.com/photos/uncategorized/lh_mug.jpg

  Born in Munich, Germany

  Switched from architecture to

design in 1905

  Most of his posters were for

clothing manufactures and

retail stores

  After WWI he collaborated with

the Nazi Regime making

posters

  Helped fuel propoganda

during WWII

Ludwig Hohlwein

http://www.postersguide.com/posters/audi-396025.html

Ludwig Hohlwein

http://www.saddoboxing.com/Boxing-Posters/i2476898.html

Hans Rudi Erdt

http://commons.wikimedia.org/wiki/File:Hans_Rudi_Erdt_-

_Engelhardt,_1915.jpg

Hans Rudi Erdt and Lucian Bernhard

http://www.dhm.de/lemo/objekte/pict/pli04816/index.html

  Still applied today

  Rebellious design

  Moved design forward

  Graphic design is seen more as a specialty

Bibliography

  http://www.internationalposter.com/poster-details.aspx?id=GEL11434

  http://www.mountaintimes.com/history/1910s/world.php3

  http://inventors.about.com/od/timelines/a/twentieth.htm