Prudential Real EstateQualities That Set Us ApartBrand recognition andcompetitive modelincludes ...� The Prudential name and Rock® logo,

which is among the most widelyrecognized brands in the U.S. Thename dating back to 1875 stands forstrength, integrity and trust.

� Prudential Financial, which servesapproximately 50 million individualand institutional customers.

� Upper-end demographic and thehighest average home-sale priceamong independently ownedbrokerages.1

� A strategy embracing a trueentrepreneurial model in which allaffiliates are independently ownedand operated.

� Prudential Real Estate andRelocation Services, the industry’sfirst fully integrated real estate andrelocation company.

� Prudential Relocation, one of thelargest providers of comprehensiveglobal relocation services in theU.S., also operates in Canada,United Kingdom, France, Singaporeand China.

Industry Leader and thefirst to …� Establish and expand a

comprehensive approach to leadgeneration, driving business to ourNetwork.

� Deliver maximum MLS listingsonline with a consistent look andfeel across all 50 states.

� Deliver a systemized, consultativeapproach and profitability analysisto improve affiliate companybottom-line results.

� Provide highly skilled, industry-experienced consultants who delivercustomized growth plans.

� Offer affiliates the Market DataReport – a proprietarymanagement tool that providesdetailed analysis of their specificmarkets. The report helps withbusiness planning to increasemarket share, target specific salesrecruits and identify competition.

� Launch alternative pricing system –Prudential Value Range MarketingSM

(PVRMSM) – to traditional fixed-price marketing2.

� Launch a proprietary eCertified®designation, assuring customersthey are working with professionalswho remain knowledgeable in theuse of evolving technology.

� Create a finance subsidiary to assistaffiliates with growth initiatives.

As a technologyinnovator ...� Prudential.com and Online Buyer

AdvantageSM connect Internetbuyers with millions of residentiallistings and thousands of real estateprofessionals in every major U.S.market – no one offers morelistings. Consumers receive almost amillion email alerts each day fromPrudential Real Estate salesprofessionals concerning newlistings, photos, price changes andstatus updates.

� Online Seller AdvantageSM helpsPrudential Real Estate salesprofessionals win listings and servicetheir sellers with customized, onlinereports and daily or weekly listing-activity email.

� The Online Advantage is certified asREALTOR® Secure.

� PREA Center, a business portal foraffiliates, provides easy access tothe latest information, tools andresources.

As a marketing innovator...� Our inline, interactive media

initiative leverages traffic fromdynamic Web alliances and fromtraditional media to driveconsumers to our Network.

� We provide unlimited online accessto customizable advertisingtemplates, press release templatesand artwork.

� We offer unlimited online access tohundreds of eCards, complementingtech-savvy sales professionals'marketing efforts.

� We offer a Fine HomesInternationalSM marketing programwith our own luxury homemagazine, certification program,support materials, signage and anetwork of qualified Fine HomesInternationalSM specialists.

Programs and supportservices include ...� DreamBuilder® Program, offering

sales professionals access to dentaland vision discount plans, plusmedical, disability, insurance andfinancial services, long-term care andlife insurance, plus health-savingsaccounts, financial planning services,retirement strategies and more3.

� TeamBuilder®, a national recruitingand retention system that rewardssales professionals for referring andsuccessfully recruiting qualifiedsales candidates.

� Prudential Referral Services®, whichmaximizes lead opportunities bysupporting broker-to-broker referralactivity without participating inadditional referral fees.

� The Prudential UniversityLearnCenter portal, providingtraining and educational offeringson demand, 24/7.

� The Prudential University VirtualClassroom teleconference andWebEx series, which features topreal estate speakers addressingtimely issues, best practices, keyselling skills and more.

� Management Institute, acomprehensive managementdevelopment program providingtools and systems to help increasethe performance of managers andowners.

� An Affiliate Assistance Centerlocated in Irvine, CA available bytelephone or email that providespersonalized information andassistance on a wide variety ofproducts and services.

� Prudential Home ConnectionsSM,which establishes business alliancesto place a Web platform of homeservices on multiple intranet sitesto capture real estate leads anddrive business to our Network4.

� Active local, national and globalinvolvement through a variety ofcharity, challenge grant andvolunteer programs.

1. This price is based on an analysis oftransaction sides and sales volume data of thelargest independently owned brokers in the U.S.as reported in the 2008 Real Trends 500.

2. Prudential Value Range MarketingSM (PVRMSM)may not be offered by all franchises.

3. These products and services are notsponsored or endorsed by Prudential RealEstate.

4. Prudential Home ConnectionsSM products areoffered through Prudential Real Estate andRelocation Services, a Prudential Financialcompany. The services are either offered directlyby a Prudential Financial company, or throughthird-party service providers.