PRUDENTIALHOMESALE.COM

DEFINITIONSCONNECT

SEO - Search Engine Optimization. The process of improving the visibility of a website in search engines via “organic” search resultsLEADS - Inquiries or questions that could potentially result in a saleUNIQUE VISITOR - Each separate person that visits a site. Each time they go to a site, it’s considered a visit

HOMESALE MARKETING & TECHNOLOGY REPORT - Q1 2012

At Homesale, we continue to grow our Internet Marketing Strategies in order to gain more exposure for your listings. One of the ways we have grown is by adding strategic partnerships with the area’s highly visited and respected websites. In 2011 we created exclusive partnerships with PublicOpinion.com, LebanonDailyNews.com, SchuylkillRealEstateJournal.com, and WGAL.com. We also continued partnerships with Realtor.com, YDR.com, Cumberlink.com and more.

These partnerships in conjunction with our search engine strategies have grown the number of visits to PrudentialHomesale.com significantly. As the number of visits has grown, the number of inquiries has also grown. Keep watching for more partnerships throughout 2012!

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ASKHOMESALE.COM

ASKHOMESALE.COM - Agent resources blog

FACEBOOK.COM/PRUDENTIALHOMESALE - Our company fanpage

TWITTER.COM/PRUDENTIALHSG - Company newsfeed

LINKEDIN - Our professional network contact

NEW LEADS SITE VISITS

WHERE DID THE HOMESALE LEADS COME FROM?

In 2011, the highest percentage of Homesale leads came from the internet. An interesting change was in the number of inquiries from yard signs. Yard signs have always been a strong lead source but as the internet has grown we saw these inquiries shrink over the past few years. This year the percentage of inquiries from yard signs has risen back to historical numbers. In addition, we continue to see a downturn in print media inquiries.

HOMESALE MARKETING & TECHNOLOGY REPORT - Q1 2012

Homesale is now the exclusive provider of the real estate search featured on ABC27.com. This addition has allowed us to become the most innovative real estate resource in the marketplace by providing each of our listings increased online exposure and you with another distinctive advantage over the competition!

Homesale continues to discover ways to expose homes to the largest audience possible and at the same time allows buyers to find the home of their dreams.

Our ABC27.com partnership provides:

1. Buyers a quick and easy way to find the most homes for sale in the area

2. Exposure of all of our listings to the largest news viewing audience in the Harrisburg area

3. Features our new home communities

ONLINE SELLERADVANTAGE (OSA) HOMESALE HAS

DONE IT AGAIN!Homesale agents are using OSA to keep sellers up to date on what is happening in their neighborhood. The reports that are sent to the seller on a regular basis, informs them about the market stats in their area. The market stats show new listings, price changes, expired listings and listings that went under contract. It is an easy way for the seller to know what is happening with their listing competition.

It also shows the seller how many buyers have searched and viewed their listing on Prudential National’s website. This helps to keep them informed about buyer activity in their price range.

No other company has such a robust reporting system to keep you up to date on your listing.

Internet

Signs

Info 24/7 Live Connect

Other* *The ‘other’ category on this chart encompasses mostly print media, agent/Prudential reputation and unknown sources

48%

24%

14%

14%

Internet

Signs

Info 24-7 Live Connect

Other

HOME INFO 24/7 UPDATE

Buyers continue to call “Home Info 24/7” to listen and learn more details about all local listings. In 2011 Homesale received a total of 20,744 phone calls through this system.

Each time one of these 20,000+ calls were made, a Homesale agent received a text/email with the caller’s phone number for easy follow-up. Of those calls, almost 4,000 pressed ‘1’ to be connected live to the listing agent.

This program gives the buyer an easy way to get information about the home from any phone. They are able to use one phone number then listen to the information 24 hours 7 days a week on any home listed in the MLS with any broker. No need for a high tech phone but if they want the information texted to them, they have that option too.

Sellers love that their listing’s recording can be accessed any time and that there is no need to refill an empty brochure box.

For 2012 we have given the program a new look. In order to make the program even more enticing to use, the sign riders have been redesigned to include an explanation of what the consumer will get when calling. In addition, we have also created a small stake sign as an option if the rider spaces are full.

Try it out today by calling the local phone number for your market area. All you need is the house number.

ABOUT PRUDENTIAL HOMESALEPrudential Homesale serves the real estate needs of South Central and Southeastern Pennsylvania and the Greater Baltimore metropolitan region. Whether you are looking for a property for sale, want to list your own home for sale, or are in need of any other real estate service, we are here to help you every step of the way.

In addition to helping you find Pennsylvania and Maryland houses for sale that meet your needs, Prudential Homesale offers a complete menu of real estate services including realty, mortgage, settlement, title insurance, homeowners insurance, warranty, and relocation services.

Bob YostHomesale Services

LandisHomesale Services

Homesale ServicesGroup

SAVE THE NUMBER

YORK & ADAMS:717.801.1845

BERKS:610.228.4346

CHAMBERSBURG:717.496.0826

CUMBERLAND, DAUPHIN & PERRY:

717.798.3858

LANCASTER & LEBANON:717.715.1835

MARYLAND:443.268.0780

SCHUYLKILL:570.385.1488