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ProWatch-Monitor Brand Protection Module

ProWatch-Monitor Brand Protection Moduletheministryofideas.com/wp-content/uploads/2015/07/Pro Watch.pdf · • ProWatch-Monitor is a comprehensive, industry leading online monitoring

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Page 1: ProWatch-Monitor Brand Protection Moduletheministryofideas.com/wp-content/uploads/2015/07/Pro Watch.pdf · • ProWatch-Monitor is a comprehensive, industry leading online monitoring

ProWatch-Monitor

Brand Protection Module

Page 2: ProWatch-Monitor Brand Protection Moduletheministryofideas.com/wp-content/uploads/2015/07/Pro Watch.pdf · • ProWatch-Monitor is a comprehensive, industry leading online monitoring

Introduction

•  Retail – Loss Prevention Background

•  Subject Matter expert in online fraud

Session Agenda

•  Buy It – Move It – Sell It

•  Total Retail Loss – ONLINE

•  ProWatch-Monitor Module

•  Key Take A Ways

Page 3: ProWatch-Monitor Brand Protection Moduletheministryofideas.com/wp-content/uploads/2015/07/Pro Watch.pdf · • ProWatch-Monitor is a comprehensive, industry leading online monitoring

Total  Retail  Loss  ONLINE  

•   Buy  It  –  Move  It  –  Sell  It  ONLINE  

•   Typology  of  E-­‐loss  

• Alternate Payments

• Internal

• Distribution

• Brand

• Card Not Present

• 1st Party GLIT/Claims

• 3rd Party GLIT

• Click and Collect

• Account Takeover

Page 4: ProWatch-Monitor Brand Protection Moduletheministryofideas.com/wp-content/uploads/2015/07/Pro Watch.pdf · • ProWatch-Monitor is a comprehensive, industry leading online monitoring

Total  Retail  Loss  ONLINE  

Click  and  Collect   Card  Not  

Present  

Internal  

Account  Takeover  

AlternaBve  Payments  

Brand  

1st  Party  GLIT/Claims  

3rd  Party  GLIT  

DistribuBon  

Page 5: ProWatch-Monitor Brand Protection Moduletheministryofideas.com/wp-content/uploads/2015/07/Pro Watch.pdf · • ProWatch-Monitor is a comprehensive, industry leading online monitoring

Total Retail Loss ONLINE

Page 6: ProWatch-Monitor Brand Protection Moduletheministryofideas.com/wp-content/uploads/2015/07/Pro Watch.pdf · • ProWatch-Monitor is a comprehensive, industry leading online monitoring

Our New World

Page 7: ProWatch-Monitor Brand Protection Moduletheministryofideas.com/wp-content/uploads/2015/07/Pro Watch.pdf · • ProWatch-Monitor is a comprehensive, industry leading online monitoring

Pro-Watch-Monitor Module

Page 8: ProWatch-Monitor Brand Protection Moduletheministryofideas.com/wp-content/uploads/2015/07/Pro Watch.pdf · • ProWatch-Monitor is a comprehensive, industry leading online monitoring

Case Study

•  UK based company’s postcodes uploaded in ProWatch-Monitor and

cross-referenced with targeted search terms

•  Using mapping technology – unusually high sales were identified in

the vicinity of the DC

•  Common links identified by ProWatch-Monitor revealed a network of

sellers of the clients premium brands

•  Test purchases carried out

•  Passed to law enforcement and in excess of £500,000 was recovered

Page 9: ProWatch-Monitor Brand Protection Moduletheministryofideas.com/wp-content/uploads/2015/07/Pro Watch.pdf · • ProWatch-Monitor is a comprehensive, industry leading online monitoring

Intelligent Monitoring Combine search terms with keywords and wordlists to find relevant listings.

Partner Protection Protect the rights of channel partners and resellers by removing grey market goods and imports.

Business Reputation Monitor consumer sentiment and manage your brand(s) reputation in the online environment.

Reporting Capability A comprehensive, fully customisable r e p o r t i n g t o o l provides users with a 360-degree view of the online threat.

Page 10: ProWatch-Monitor Brand Protection Moduletheministryofideas.com/wp-content/uploads/2015/07/Pro Watch.pdf · • ProWatch-Monitor is a comprehensive, industry leading online monitoring

LOCATE Loss Prevention and Profit Protection for both physical and online

Retailers

Identification of potentially stolen and fraudulently obtained items being

listed by on eBay, automatically cross-referencing sales of your

products with postcode details

PROTECT Auction Site and Online Store Protection.

Enhanced b2b and b2c auction site monitoring for the purpose of

identifying and removing counterfeit, IP infringing and grey market

goods.

Page 11: ProWatch-Monitor Brand Protection Moduletheministryofideas.com/wp-content/uploads/2015/07/Pro Watch.pdf · • ProWatch-Monitor is a comprehensive, industry leading online monitoring

WEB Web Monitoring for Business Reputation and Threat Analysis.

Monitors social media, blogs, forums, search engines and domain

names, to identify threats to your organisation and personnel, ranks

these threats and allows you to take action.

ENTERPRISE Complete Online Brand Protection

Page 12: ProWatch-Monitor Brand Protection Moduletheministryofideas.com/wp-content/uploads/2015/07/Pro Watch.pdf · • ProWatch-Monitor is a comprehensive, industry leading online monitoring

images  

social  networking  

blogs  

forums  domains  

Search  engines  

AucBon  sites  

REMOVALS INTELLIGENCE

FILTER

DATABASE

Page 13: ProWatch-Monitor Brand Protection Moduletheministryofideas.com/wp-content/uploads/2015/07/Pro Watch.pdf · • ProWatch-Monitor is a comprehensive, industry leading online monitoring

Cross-reference sales of your

products on online with staff

details, postcodes of previous

fraud and open-source data

Identify new incidents, emerging

areas, postcode repeat rate and

postcode trends – map fraud to

distance from DC, head office, etc.

Page 14: ProWatch-Monitor Brand Protection Moduletheministryofideas.com/wp-content/uploads/2015/07/Pro Watch.pdf · • ProWatch-Monitor is a comprehensive, industry leading online monitoring

Google Street View allows you to

determine whether the address in

question is private or commercial

ProWatch-Monitor intelligently links

sellers across platforms based on

common denominators such as

email address, postcode, phone

number, etc.

Page 15: ProWatch-Monitor Brand Protection Moduletheministryofideas.com/wp-content/uploads/2015/07/Pro Watch.pdf · • ProWatch-Monitor is a comprehensive, industry leading online monitoring

Key Take a Ways

•  If the future of retail is online, so is loss prevention. Its time to act now to

protect and improve profitability in the future through a Total Loss Approach.

•  Retail Functions require a 360 approach to online fraud and understand the

solutions that can be implemented to protect their organisation.

•  ProWatch-Monitor is a comprehensive, industry leading online monitoring

module that can be standalone or integrated into the Proficiency suite.