Proven Winners® Marketing Campaign - PACertified Training Program

The Proven Winners Certified Training Program for garden centers is an ongoing partnership that offers retailers and their employees the

opportunity to learn more about our plants while building their confidence to sell Proven Winners.

In 2019, 10,129 employees become certified from over 1,300 retailers. Of those, 82 retailers & 484 employees were from Pennsylvania.

For more on this program, visit www.provenwinners.com/certification.

Gardener’s Idea Book Co-op

Last spring, Proven Winners mailed out 400,000 copies of our popular Gardener’s Idea Book—6,835 copies in Pennsylvania—and we plan to do the same in 2020. Additionally, each year, Proven Winners provides FREE Gardener’s Idea Books to retailers to mail to their customers if they pay for the postage. Pennsylvania retailers mailed an additional 5,757 to their customers.

The sign up deadline is January 18, 2020, for custom prints and March 1, 2020, for standard. For more information & options, visit www.provenwinners.com/gib-co-op.

Newsletters Last year over 230,000 consumers were subscribed to our monthly gardening tips newsletter, Winners Circle®, which is filled with wonderful information timed for each season in the garden and includes a new plant profile and plant combination recipe each month.

In addition, over 7,000 growers were subscribed to our professional newsletter, Grower News, which provides seasonal growing tips, variety highlights & trial results.

Over 5,300 retailers were subscribed to our monthly Garden Center Retailer Newsletter which keeps retailers up to date on trends, valuable retail programs, best practices, special sneak previews, article ideas and more.

Website Over four million visitors have explored our websites over the past

year, including our main site and two additional websites which focus on key products: nationalplantoftheyear.com and

beauty.provenwinners.com, which contains expanded content from the Gardener’s Idea Book.

Last year we received 265,000 visits from over 161,000 Pennsylvania web users to provenwinners.com and 2,000 visits from over 1,700

Pennsylvania web users to beauty.provenwinners.com.

Billboards In 2019, Proven Winners had 98 billboards in 32 metropolitan markets generating over 137 million impressions. These billboards were in 13 states and 4 provinces. Pennsylvania had 8 billboards and 9,886,864 impressions. We will continue this campaign in 2020 although locations have not been secured.

2019 Pennsylvania Billboard Locations:

I-95 & Girard E/S F/S I-95 S/O Academy W/S F/S Schuylkill Expressway E/O Conshohocken N/S F/E Schuylkill Expressway & 26th N/S F/N

I-95 S/O Rt 420 F/S I-95 & Rhawn W/S F/N I-95 S/O Pattison 6 F/S 30E W/O Rt. 772 S/S #1 F/E

Pandora Internet Radio Last year Proven Winners and Proven Winners ColorChoice received over 17 million impressions through Pandora internet radio in the U.S., with 458,000 impressions in Pennsylvania.

For just pennies per impression, U.S. retailers were able to target local garden enthusiasts within a 20-mile radius of their zip code with a Pandora internet radio ad. Garden centers received a minimum of 21,875 audio impressions and a report on their campaign reach. To listen to sample ads and see who participated, visit www.provenwinners.com/pandora.

Retailer logos appear on the ad and serve as a link to their website.

Readymade Social Media Graphics

We offer free, readymade and pre-sized graphics for Facebook, Instagram, Pinterest and Twitter to all Certified Proven Winners Retailers. Dive into this rich content all year long as we add content for every season and key programs like our National Plants and Recipes of the Year, new varieties, and top sellers.

Magazine Advertising Proven Winners' ColorChoice print campaign is second to none, generating

over 35 million impressions in 2019.

Over 1,060,000 Pennsylvania subscribers will see our ads this year.

#1 Gardening Influencer Over the last two years, Laura and Aaron from Garden Answer have become key influencers for Proven Winners as they teach a whole new generation how to garden. Over 2.4 million fans follow them on Facebook, and their YouTube gardening videos have been viewed over 40 million times. Proven Winners is partnering with Garden Answer to produce over 100 videos each year which focus exclusively on Proven Winners plants.

In Pennsylvania alone, she's had 513,000 views on YouTube, totaling 3.4 MILLION minutes - over 56,000 hours!

Facebook Fans: • Joanna Gaines - 3,612,227 • Garden Answer - 2,709,737 • Martha Stewart - 2,458,166 • Miracle-Gro® - 1,299,625

Gardening Simplified & Hydrangea Booklet

Gardening Simplified has been completely restyled for 2020, with the shrubs now organized in solution-oriented categories like Plants for Hedges, Shrubs for Containers, Wildlife Gardens, and much more. Over 2,200 copies of both Gardening Simplified and the A New Vision for Hardy Hydrangeas were distributed in Pennsylvania in 2019. For more information, call 800-633-8859.

Social Media This year our social channels collectively drove over 400 million impressions. In Pennsylvania we received nearly 29,200 organic YouTube impressions and over 412,000 paid Facebook impressions. See below for a breakdown of impressions by social channel for the 2018-19 season.

2020 National Plants of the Year Promotion drives success. Customers will be scooping up these National Plants of the Year as fast as you can grow them while we drive demand through extensive multimedia promotions next spring. Growers have seen extraordinary increases in sales of the plants featured in this program and retailers have asked us to broaden the categories. We’re happy to support your success by expanding our National Plant of the Year program.

Proven Winners will be creating billions of impressions across many online & social media platforms promoting the National Plants of the Year.

For more information on this program, visit www.provenwinners.com/2020_National_Plants and www.nationalplantoftheyear.com.

Shadowland® ‘Coast to Coast’ Hosta

‘Denim ’n Lace’ Perovskia

Gem Box® Ilex

Oso Easy Double Red® Rosa

Invincibelle® Ruby Hydrangea

Blue Chiffon® Hibiscus

Diamond CollectionEuphorbia

2020 National Recipes of the Year We’ve diversified our National Recipe Program to meet the needs of all our North American customers this year. Choose those that are best suited to your region and promote them in any season you wish. Based on our careful trialing of these recipes in the north and south, you can be confident they will deliver the signature Proven Winners all-season performance.

For more information on this program, visit www.provenwinners.com/2020_National_Plants and www.nationalplantoftheyear.com.

SunglassesSuperbells® Yellow CalibrachoaSupertunia® Mini Vista Hot Pink PetuniaSupertunia® Lovie Dovie™ Petunia Toucan® Yellow Canna

NeptuneSuperbells® Yellow Chiffon®

CalibrachoaLaguna® Sky Blue LobeliaSuperbena® Stormburst VerbenaRockin'® Playin' the Blues® Salvia

Storm ShadowFairy Dust® Pink CupheaSupertunia® Bordeaux™ PetuniaSuperbena® Stormburst VerbenaMeteor Shower® Verbena

Fruit SaladSuperbells® Lemon Slice CalibrachoaSuperbells® Grape Punch CalibrachoaSuperbena Royale® Iced Cherry VerbenaGraceful Grasses® Prince Tut™ Cyperus

Gloria RoseDiamond Frost® EuphorbiaHippo® Rose HypoestesRockapulco® Rose ImpatiensStratosphere™ White Gaura

Top 10 Annuals Sold in the U.S. 1. Supertunia® Royal Velvet® Petunia 2. Supertunia Vista® Bubblegum® Petunia 3. Supertunia® Bordeaux™ Petunia 4. Superbells® Lemon Slice® Calibrachoa 5. Blue My Mind® Evolvulus 6. Diamond Frost® Euphorbia 7. Supertunia Vista® Fuchsia Petunia 8. Superbells® Yellow Calibrachoa 9. Snowstorm® Giant Snowflake® Sutera 10. Laguna® Sky Blue Lobelia

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Proven Winners is coming to the Philadelphia Flower Slow again this spring! Come see us February 29 - March 8 as we display our most exciting new varieties.

Show attendees will have the opportunity to learn about our new plants from local experts as we partner with local garden centers to staff the booth and hand out our popular Gardener’s Idea Books.

2020 Philadelphia Flower Show

Top 10 Proven Winners Perennials Sold in Pennsylvania 1. Amazing Daisies® Daisy May® Leucanthemum 2. Amazing Daisies® 'Banana Cream' Leucanthemum 3. Tuscan Gold™ Heliopsis 4. ‘Cat's Meow' Nepeta 5. ‘Denim 'n Lace' Perovskia 6. ‘Cat's Pajamas' Nepeta 7. ‘Storm Cloud' Amsonia 8. Primo® 'Black Pearl' Heuchera 9. Primo® 'Wild Rose' Heuchera 10. Shadowland® 'Autumn Frost' Hosta

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10 Must-Have Proven Winners ColorChoice® Shrubs 1. Low Scape Mound® Aronia 2. Sprinter® Buxus 3. Pugster® Amethyst Buddleia 4. Winecraft Black® Cotinus 5. Magenta Chiffon® Hibiscus 6. Invincibelle Limetta® Hydrangea 7. Little Lime® Hydrangea 8. Tuff Stuff™ Hydrangea 9. At Last® Rosa 10. Double Play Doozie® Spiraea

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Trial Award WinnersLongwood Gardens - 2018 Perfect Score All Season Supertunia Vista® Bubblegum® Petunia ColorBlaze® Chocolate Drop Solenostemon Luscious® Citrus Blend™ Lantana Rockin'® Deep Purple Salvia Sweet Caroline Kiwi™ Ipomoea Sweet Caroline Raven™ Ipomoea ColorBlaze® Sedona Sunset™ Solenostemon Angelface® Steel Blue Angelonia ColorBlaze® Torchlight™ Solenostemon Angelface® Wedgwood Blue Angelonia

Top Performer Angelface® Blue Angelonia ColorBlaze® Royale Cherry Brandy™ Solenostemon Superbena® Raspberry Verbena ColorBlaze® Strawberry Drop Solenostemon Hippo® White Hypoestes Supertunia® White Charm Petunia Superbena® Whiteout™ Verbena

Penn State - 2018 Perfect Score All Season Lemon Coral™ Sedum

Top Performer Anfelface® Perfectly Pink Angelonia Anfelface® Blue Angelonia Anfelface® Super Pink Angelonia Anfelface® Super White Angelonia Anfelface® Wedgwood Blue Angelonia Angelace® Cascade Blue Angelonia Angelace® Cascade Pink Angelonia Angelace® Cascade White Angelonia Anfelface® Super Blue Angelonia Anfelface® White Angelonia Anfelface® Steel Blue Angelonia Golden Butterfly® Argyranthemum Pure White Butterfly® Argyranthemum Vanilla Butterfly® Argyranthemum Campfire® Fireburst Bidens Endless™ Illumination Browallia Endless™ Flirtation Browallia Lady Godiva® Yellow Calendula Lady Godiva® Orange Calendula Superbells® Holy Cow!™ Calibrachoa

Superbells® Holy Smokes!® Calibrachoa Superbells® Tangerine Punch™ Calibrachoa Superbells® Cardinal Star™ Calibrachoa Superbells® Double Chiffon Calibrachoa Superbells® Doublette Love Swept™ Calibrachoa Toucan® Dark Orange Canna Toucan® Coral Canna Toucan® Yellow Canna Toucan® Scarlet Canna Toucan® Rose Canna Senorita Rosalita® Cleome Senorta Blanca® Cleome Senorita Mi Amor® Cleome ColorBlaze® Royale Apple Brandy® Solenostemon ColorBlaze® Golden Dreams™ Solenostemon ColorBlaze® Royale Cherry Brandy™ Solenostemon ColorBlaze® Torchlight™ Solenostemon ColorBlaze® Chocolate Drop Solenostemon ColorBlaze® Sedona Sunset™ Solenostemon ColorBlaze® Strawberry Drop Solenostemon ColorBlaze® Rediculous™ Solenostemon Fairy Dust® Pink Cuphea Vermillionaire® Cuphea Diamond Mountain™ Euphorbia Diamond Frost® Euphorbia Blue My Mind® Evolvulus Berried Treasure™ Red Fragaria Truffula™ Pink Gomphrena Hippo® White Hypoestes Hippo® Pink Hypoestes Hippo® Rose Hypoestes Hippo® Red Hypoestes Sweet Caroline Kiwi™ Ipomoea Sweet Caroline Raven™ Ipomoea Luscious® Royale Cosmo Lantana Luscious® Citrus Blend™ Lantana Luscious® Royale Pina Colada Lantana Luscious® Berry Blend™ Lantana Luscious® Marmalade Lantana Luscious® Pinkberry Blend™ Lantana Luscious® Bananarama™ Lantana Luscious® Lemonade Lantana GoldDust® Mecardonia Amazel™ Basil Ocimum

Penn State - 2018 (continued) Bright Lights™ Yellow Osteospermum Bright Lights™ Double Moonglow Osteospermum Bright Lights™ Pink Osteospermum Supertunia® Lovie Dovie™ Petunia Supertunia® Morning Glory Charm Petunia Supertunia® Blue Skies Petunia Supertunia® Violet Star Charm Petunia Supertunia® Indigo Charm Petunia Supertunia® Pink Star Charm Petunia Supertunia® Sangria Charm Petunia Supertunia® Hot Pink Charm Petunia Supertunia Vista® Bubblegum® Petunia Supertunia Vista® Paradise Petunia Supertunia® White Charm Petunia Supertunia® Mulberry Charm Petunia Machu™ Morado Ruellia Rockin'® Playin' the Blues® Salvia Rockin'® 'Golden Delicious' Salvia Rockin'® Fuchsia Salvia Rockin'® Deep Purple Salvia Whirlwind® Pink Scaevola 'Garden Gem' Lycopersicon 'Garden Treasure' Lycopersicon Superbena® Red Verbena Superbena® Raspberry Verbena Superbena® Whiteout™ Verbena Superbena® Scarlet Star Verbena

Longwood Gardens - 2017 Perfect Score All Season Plum Dandy™ Alternanthera Toucan™ Coral Canna Diamond Frost® Euphorbia Rockin'™ Playin' the Blues® Salvia

Top Performer Golden Butterfly™ Argyranthemum Vanilla Butterfly® Argyranthemum Toucan™ Coral Canna Toucan™ Dark Orange Canna Toucan™ Rose Canna Toucan™ Scarlet Canna Toucan™ Yellow Canna Hippo™ Red Hypoestes Hippo™ Rose Hypoestes Bright Lights™ Double Moonglow Osteospermum

Penn State - 2017 Perfect Score All Season Plum Dandy™ Alternanthera Golden Butterfly™ Argyranthemum Pure White Butterfly™ Argyranthemum Silver Bullet® Artemisia Supertunia Vista® Bubblegum® Petunia

Trial Manager Pick Mystic Illusion Dahlia Blue My Mind® Evolvulus Luscious® Citrus Blend™ Lantana Intensia® Blueberry Phlox Superbena® Stormburst Verbena Meteor Shower® Verbena

Top Performer Angelface® Perfectly Pink Angelonia Angelface® Super Blue Angelonia Angelface® Super Pink Angelonia Angelface® Super White Angelonia Vanilla Butterfly® Argyranthemum Surefire® Red Begonia Surefire® Rose Begonia Pegasus® Begonia Campfire® Fireburst Bidens Lady Godiva™ Orange Calendula Superbells® Blue Moon Punch™ Calibrachoa Superbells® Coralberry Punch™ Calibrachoa Superbells® Coralina Calibrachoa Superbells® Double Orchid Calibrachoa Superbells® Double Ruby Calibrachoa Superbells® Evening Star™ Calibrachoa Superbells® Garden Rose Calibrachoa Superbells® Grape Punch™ Calibrachoa Superbells® Hollywood Star™ Calibrachoa Superbells® Holy Moly!® Calibrachoa Superbells® Lemon Slice™ Calibrachoa Superbells® Morning Star™ Calibrachoa Superbells® Over Easy™ Calibrachoa Superbells® Plum Calibrachoa Superbells® Pomegranate Punch™ Calibrachoa Superbells® Red Calibrachoa Superbells® Rising Star™ Calibrachoa Superbells® Tropical Sunrise Calibrachoa Superbells® White Calibrachoa Superbells® Yellow Calibrachoa

Penn State - 2017 (continued) Toucan™ Coral Canna Toucan™ Dark Orange Canna Toucan™ Rose Canna Toucan™ Scarlet Canna Toucan™ Yellow Canna Pequeña Rosalita® Cleome Senorita Blanca® Cleome Señorita Mi Amor® Cleome Señorita Rosalita® Cleome Fairy Dust™ Pink Cuphea Vermillionaire® Cuphea Graceful Grasses® King Tut® Cyperus Graceful Grasses® Prince Tut™ Cyperus Dahlightful® Crushed Crimson™ Dahlia Dahlightful® Sultry Scarlet Dahlia Dahlightful® Tupelo Honey™ Dahlia Mystic Illusion Dahlia Diamond Delight® Euphorbia Diamond Frost® Euphorbia Blue My Mind® Evolvulus Karalee® Petite Pink Gaura Hippo™ Red Hypoestes Hippo™ Rose Hypoestes Sweet Caroline Bewitched After Midnight™ Ipomoea Sweet Caroline Bewitched Green with Envy™ Ipomoea Sweet Caroline Sweetheart Jet Black™ Ipomoea Sweet Caroline Sweetheart Lime Ipomoea Luscious® Berry Blend™ Lantana Luscious® Citrus Blend™ Lantana

Luscious® Pinkberry Blend™ Lantana Luscious® Royale Cosmo Lantana White Knight® Lobularia Bright Lights™ Double Moonglow Osteospermum Supertunia Vista® Fuchsia Petunia Supertunia Vista® Silverberry Petunia Supertunia® Bordeaux™ Petunia Supertunia® Daybreak Charm Petunia Supertunia® Honey™ Petunia Supertunia® Hot Pink Charm Petunia Supertunia® Lovie Dovie™ Petunia Supertunia® Mulberry Charm Petunia Supertunia® Picasso in Purple™ Petunia Supertunia® Pink Star Charm Petunia Supertunia® Royal Magenta™ Petunia Supertunia® Violet Star Charm Petunia Intensia® Blueberry Phlox Intensia® Red Hot Phlox Intensia® White Phlox Rockin'™ Deep Purple Salvia Rockin'™ Playin' the Blues® Salvia Diamond Delight® Thunbergia Orange A-Peel® Thunbergia Tangerine Slice A-Peel® Thunbergia Superbena® Royale Cherryburst Verbena Superbena® Royale Peachy Keen Verbena Superbena® Stormburst Verbena Superbena® Violet Ice Verbena Meteor Shower® Verbena