Proven Winners® Marketing Campaign - MICertified Training Program

The Proven Winners Certified Training Program for garden centers is an ongoing partnership that offers retailers and their employees the

opportunity to learn more about our plants while building their confidence to sell Proven Winners.

In 2019, 10,129 employees become certified from over 1,300 retailers. Of those, 94 retailers & 822 employees were from Michigan.

For more on this program, visit www.provenwinners.com/certification.

Gardener’s Idea Book Co-op Last spring, Proven Winners mailed out 400,000 copies of our popular Gardener’s Idea Book—6,554 copies in Michigan—and we plan to do the same in 2020. Additionally, each year, Proven Winners provides FREE Gardener’s Idea Books to retailers to mail to their customers if they pay for the postage. Michigan retailers mailed an additional 11,199 to their customers.

The sign up deadline is January 18, 2020, for custom prints and March 1, 2020, for standard. For more information & options, visit www.provenwinners.com/gib-co-op.

Newsletters Last year over 230,000 consumers were subscribed to our monthly gardening tips newsletter, Winners Circle®, which is filled with wonderful information timed for each season in the garden and includes a new plant profile and plant combination recipe each month.

In addition, over 7,000 growers were subscribed to our professional newsletter, Grower News, which provides seasonal growing tips, variety highlights & trial results.

Over 5,300 retailers were subscribed to our monthly Garden Center Retailer Newsletter which keeps retailers up to date on trends, valuable retail programs, best practices, special sneak previews, article ideas and more.

Website Over four million visitors have explored our websites over the past

year, including our main site and two additional websites which focus on key products: nationalplantoftheyear.com and

beauty.provenwinners.com, which contains expanded content from the Gardener’s Idea Book.

Last year we received 292,000 visits from over 166,000 Michigan web users to provenwinners.com and 2,400 visits from over 2,000

Michigan web users to beauty.provenwinners.com.

Billboards In 2019, Proven Winners had 98 billboards in 32 metropolitan markets generating over 137 million impressions. These billboards were in 13 states and 4 provinces. Michigan had 11 billboards and 10,088,860 impressions. We will continue this campaign in 2020 although locations have not been secured.

2019 Michigan Billboard Locations

I-75 & Pontiac Rd F/N W I-94 e/o Merriman F/W N I-75 s/o I-696 F/S S. I-75 N/O Goddard F/S I-696 & I-75 F/W N I-75 s/o Warren F/S

US-131 .5 mi S/O Pearl St ES F/S US-131 .5 mi S/O Pearl St ES F/S Chicago Dr. (Bus I-196) .2 mi E/O US-31 NS F/E M-45 400 ft W/O 84Th Ave SS F/W M-45 .3 mi E/O 120th Ave NS F/E

Pandora Internet Radio Last year Proven Winners and Proven Winners ColorChoice received over 17 million impressions through Pandora internet radio in the U.S., with 766,000 impressions in Michigan.

For just pennies per impression, U.S. retailers were able to target local garden enthusiasts within a 20-mile radius of their zip code with a Pandora internet radio ad. Garden centers received a minimum of 21,875 audio impressions and a report on their campaign reach. To listen to sample ads and see who participated, visit www.provenwinners.com/pandora.

Retailer logos appear on the ad and serve as a link to their website.

Readymade Social Media Graphics

We offer free, readymade and pre-sized graphics for Facebook, Instagram, Pinterest and Twitter to all Certified Proven Winners Retailers. Dive into this rich content all year long as we add content for every season and key programs like our National Plants and Recipes of the Year, new varieties, and top sellers.

Magazine Advertising Proven Winners' ColorChoice print campaign is second to none, generating

over 35 million impressions in 2019.

Over 1,066,000 Michigan subscribers will see our ads this year.

#1 Gardening Influencer Over the last two years, Laura and Aaron from Garden Answer have become key influencers for Proven Winners as they teach a whole new generation how to garden. Over 2.4 million fans follow them on Facebook, and their YouTube gardening videos have been viewed over 40 million times. Proven Winners is partnering with Garden Answer to produce over 100 videos each year which focus exclusively on Proven Winners plants.

In Michigan alone, she's had 468,000 views on YouTube, totaling 3.2 MILLION minutes - over 53,000 hours!

Facebook Fans: • Joanna Gaines - 3,612,227 • Garden Answer - 2,709,737 • Martha Stewart - 2,458,166 • Miracle-Gro® - 1,299,625

Gardening Simplified & Hydrangea Booklet

Gardening Simplified has been completely restyled for 2020, with the shrubs now organized in solution-oriented categories like Plants for Hedges, Shrubs for Containers, Wildlife Gardens, and much more. Over 3,800 copies of both Gardening Simplified and the A New Vision for Hardy Hydrangeas were distributed in Michigan in 2019. For more information, call 800-633-8859.

Social Media This year our social channels collectively drove over 400 million impressions. In Michigan we received nearly 30,900 organic YouTube impressions and over 666,000 paid Facebook impressions. See below for a breakdown of impressions by social channel for the 2018-19 season.

2020 National Plants of the Year Promotion drives success. Customers will be scooping up these National Plants of the Year as fast as you can grow them while we drive demand through extensive multimedia promotions next spring. Growers have seen extraordinary increases in sales of the plants featured in this program and retailers have asked us to broaden the categories. We’re happy to support your success by expanding our National Plant of the Year program.

Proven Winners will be creating billions of impressions across many online & social media platforms promoting the National Plants of the Year.

For more information on this program, visit www.provenwinners.com/2020_National_Plants and www.nationalplantoftheyear.com.

Shadowland® ‘Coast to Coast’ Hosta

‘Denim ’n Lace’ Perovskia

Gem Box® Ilex

Oso Easy Double Red® Rosa

Invincibelle® Ruby Hydrangea

Blue Chiffon® Hibiscus

Diamond CollectionEuphorbia

2020 National Recipes of the Year We’ve diversified our National Recipe Program to meet the needs of all our North American customers this year. Choose those that are best suited to your region and promote them in any season you wish. Based on our careful trialing of these recipes in the north and south, you can be confident they will deliver the signature Proven Winners all-season performance.

For more information on this program, visit www.provenwinners.com/2020_National_Plants and www.nationalplantoftheyear.com.

SunglassesSuperbells® Yellow CalibrachoaSupertunia® Mini Vista Hot Pink PetuniaSupertunia® Lovie Dovie™ Petunia Toucan® Yellow Canna

NeptuneSuperbells® Yellow Chiffon®

CalibrachoaLaguna® Sky Blue LobeliaSuperbena® Stormburst VerbenaRockin'® Playin' the Blues® Salvia

Storm ShadowFairy Dust® Pink CupheaSupertunia® Bordeaux™ PetuniaSuperbena® Stormburst VerbenaMeteor Shower® Verbena

Fruit SaladSuperbells® Lemon Slice CalibrachoaSuperbells® Grape Punch CalibrachoaSuperbena Royale® Iced Cherry VerbenaGraceful Grasses® Prince Tut™ Cyperus

Gloria RoseDiamond Frost® EuphorbiaHippo® Rose HypoestesRockapulco® Rose ImpatiensStratosphere™ White Gaura

Top 10 Annuals Sold in the U.S. 1. Supertunia® Royal Velvet® Petunia 2. Supertunia Vista® Bubblegum® Petunia 3. Supertunia® Bordeaux™ Petunia 4. Superbells® Lemon Slice® Calibrachoa 5. Blue My Mind® Evolvulus 6. Diamond Frost® Euphorbia 7. Supertunia Vista® Fuchsia Petunia 8. Superbells® Yellow Calibrachoa 9. Snowstorm® Giant Snowflake® Sutera 10. Laguna® Sky Blue Lobelia

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Proven Winners is coming to the West MI Home & Garden Show again this spring! Come see us March 5-8 as we display our most exciting new varieties.

Show attendees will have the opportunity to learn about our new plants from local experts as we partner with local garden centers to staff the booth and hand out our popular Gardener’s Idea Books.

2020 West MI Home & Garden Show

Top 10 Proven Winners Perennials Sold in Michigan 1. Sweet Romance® Lavandula 2. Dolce® 'Cherry Truffles' Heuchera 3. Primo® 'Black Pearl' Heuchera 4. Amazing Daisies® Daisy May® Daisy 5. ‘Cat's Pajamas' Nepeta 6. Amazing Daisies® 'Banana Cream’ Daisy 7. Dolce® 'Wildberry' Heuchera 8. ‘Denim 'n Lace' Perovskia 9. Primo® 'Wild Rose' Heuchera 10. Shadowland® 'Empress Wu' Hosta

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10 Must-Have Proven Winners ColorChoice® Shrubs 1. Low Scape Mound® Aronia 2. Sprinter® Buxus 3. Pugster® Amethyst Buddleia 4. Winecraft Black® Cotinus 5. Magenta Chiffon® Hibiscus 6. Invincibelle Limetta® Hydrangea 7. Little Lime® Hydrangea 8. Tuff Stuff™ Hydrangea 9. At Last® Rosa 10. Double Play Doozie® Spiraea

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Trial Award Winners

Michigan State University - 2018 Perfect Score All Season Amazel™ Basil Ocimum Angelface® Blue Angelonia Sueprtunia® Blue Skies Petunia Supertunia Vista® Bubblegum® Petunia Angelface® Cascade Blue Angelonia ColorBlaze® Chocolate Drop Solenostemon Diamond Frost® Euphorbia ColorBlaze® Golden Dreams™ Solenostemon Sweet Caroline Kiwi™ Ipomoea Supertunia Vista® Paradise Petunia ColorBlaze® Rediculous™ Solenostemon ColorBlaze® Sedona Sunset™ Solenostemon Angelface® Steel Blue Angelonia ColorBlaze® Strawberry Drop Solenostemon ColorBlaze® Torchlight™ Solenostemon Supertunia® White Charm Petunia

Top Performer Bright Lights™ Pink Osteospermum Superbells® Cardinal Star™ Calibrachoa Angelface® Cascade Pink Angelonia Angelface® Cascade White Angelonia ColorBlaze® Royale Cherry Brandy™ Solenostemon Superbells® Double Chiffon Calibrachoa Luscious® Citrus Blend™ Lantana Rockin'® Deep Purple Salvia Diamond Mountain™ Euphorbia Superbells® Evening Star™ Calibrachoa Rockin'® Fuchsia Salvia 'Garden Gem' Lycopersicon 'Garden Treasure' Lycopersicon Superbells® Holy Cow!™ Calibrachoa Superbells® Holy Smokes!® Calibrachoa Superbells® Doublette Love Swept™ Calibrachoa Hippo® Pink Hypoestes Truffula™ Pink Gomphrena Superbena® Raspberry Verbena Superbena® Red Verbena Surefire® Red Begonia Superbena® Scarlet Star Verbena Superbells® Tangerine Punch™ Calibrachoa Angelface® Wedgwood Blue Angelonia Superbena® Whiteout™ Verbena

Raker Trial - 2018 Perfect Score All Season Anfelface® Cascade Pink Angelonia ColorBlaze® Strawberry Drop Solenostemon ColorBlaze® Torchlight™ Solenostemon Diamond Mountain™ Euphorbia

Top Performer Pure White Butterfly® Argyranthemum Endless™ Flirtation Browallia Diamond Frost® Euphorbia Diamond Mountain™ Euphorbia Hippo® Pink Hypoestes Hippo® Rose Hypoestes Hippo® White Hypoestes Luscious® Berry Blend™ Lantana Luscious® Citrus Blend™ Lantana Luscious® Grape Lantana Luscious® Lemonade Lantana Luscious® Marmalade Lantana Luscious® Pinkberry Blend™ Lantana Luscious® Royale Pina Colada Lantana Catalina® Gilded Grape™ Torenia Catalina® Grape-o-licious™ Torenia Catalina® Midnight Blue Torenia Superbena Royale® Chambray Verbena Superbena Royale® Cherryburst Verbena Superbena® Scarlet Star Verbena Superbena® Stormburst Verbena Superbena® Whiteout™ Verbena Anfelface® Cascade Blue Angelonia Anfelface® Cascade White Angelonia Superbells® Holy Smokes!® Calibrachoa Superbells® Tangerine Punch™ Calibrachoa ColorBlaze® Chocolate Drop Solenostemon Berried Treasure™ Red Fragaria Illusion® Emerald Lace Ipomoea Illusion® Garnet Lace Ipomoea Sweet Caroline Bewitched After Midnight™ Ipomoea Sweet Caroline Bewitched Green with Envy™ Ipomoea Sweet Caroline Kiwi™ Ipomoea Sweet Caroline Light Green Ipomoea Sweet Caroline Raven™ Ipomoea Sweet Caroline Red Ipomoea Sweet Caroline Sweetheart Jet Black™ Ipomoea

Raker Trial - 2018 (continued) Supertunia® Daybreak Charm Petunia Supertunia® Hot Pink Charm Petunia Supertunia® Indigo Charm Petunia Supertunia® Morning Glory Charm Petunia Supertunia® Mulberry Charm Petunia Supertunia® Pink Star Charm Petunia Supertunia® Sangria Charm Petunia Supertunia Vista® Bubblegum® Petunia Supertunia Vista® Fuchsia Petunia Supertunia Vista® Paradise Petunia Supertunia Vista® Silverberry Petunia Supertunia® White Charm Petunia Anfelface® Blue Angelonia Anfelface® Steel Blue Angelonia Anfelface® Wedgwood Blue Angelonia Amazel™ Basil Ocimum ColorBlaze® Chocolate Drop Solenostemon ColorBlaze® Golden Dreams™ Solenostemon ColorBlaze® Rediculous™ Solenostemon ColorBlaze® Royale Cherry Brandy™ Solenostemon ColorBlaze® Sedona Sunset™ Solenostemon ColorBlaze® Strawberry Drop Solenostemon Truffula™ Pink Gomphrena Hippo® Pink Hypoestes Hippo® White Hypoestes Rockin'® Fuchsia Salvia Rockin'® 'Golden Delicious' Salvia Whirlwind® Pink Scaevola

Michigan State University - 2017 Best in Show Golden Butterfly™ Argyranthemum Pure White Butterfly™ Argyranthemum

Perfect Score All Season Golden Butterfly™ Argyranthemum Pure White Butterfly™ Argyranthemum Karalee® Petite Pink Gaura Hippo™ Red Hypoestes Hippo™ Rose Hypoestes Luscious® Bananarama Lantana Supertunia Vista® Silverberry Petunia Supertunia® Bordeaux™ Petunia Supertunia® Hot Pink Charm Petunia Supertunia® Lovie Dovie™ Petunia Intensia® Blueberry Phlox

Rockin'™ Deep Purple Salvia Rockin'™ Playin' the Blues® Salvia Lemon A-Peel® Thunbergia Orange A-Peel® Thunbergia

Top Performer Vanilla Butterfly® Argyranthemum Campfire® Fireburst Bidens Superbells® Blue Moon Punch™ Calibrachoa Superbells® Double Orchid Calibrachoa Superbells® Double Ruby Calibrachoa Superbells® Over Easy™ Calibrachoa Superbells® Plum Calibrachoa Superbells® Rising Star™ Calibrachoa Superbells® White Calibrachoa Toucan™ Coral Canna Toucan™ Dark Orange Canna Toucan™ Rose Canna Toucan™ Scarlet Canna

Raker Trial - 2017 Top Performer Angelface® Blue Angelonia Angelface® Perfectly Pink Angelonia Angelface® Super Blue Angelonia Angelface® Super Pink Angelonia Angelface® Super White Angelonia Angelface® Wedgwood Blue Angelonia Golden Butterfly™ Argyranthemum Campfire® Fireburst Bidens Lady Godiva™ Orange Calendula Superbells® Blue Moon Punch™ Calibrachoa Superbells® Double Orchid Calibrachoa Superbells® Double Ruby Calibrachoa Superbells® Lemon Slice™ Calibrachoa Superbells® Rising Star™ Calibrachoa Superbells® Tropical Sunrise Calibrachoa Superbells® White Calibrachoa Superbells® Yellow Calibrachoa Toucan™ Coral Canna Toucan™ Scarlet Canna ColorBlaze® Apple Brandy® Coleus ColorBlaze® Dark Star Coleus ColorBlaze® Keystone Kopper® Coleus ColorBlaze® Kingswood Torch Coleus

Raker Trial - 2017 (continued) ColorBlaze® Lime Time™ Coleus ColorBlaze® Marooned® Coleus ColorBlaze® Royal Glissade® Coleus ColorBlaze® Velveteen® Coleus Graceful Grasses® Prince Tut™ Cyperus Rockapulco® Coral Reef Impatiens Rockapulco® Red Impatiens Rockapulco® White Impatiens Rockapulco® Wisteria Impatiens Sweet Romance® Lavendula Supertunia® Bermuda Beach™ Petunia Supertunia® Giant Pink Petunia Supertunia® Hot Pink Charm Petunia Supertunia® Lovie Dovie™ Petunia Supertunia® Mini Strawberry Pink Veined Petunia Rockin'™ Deep Purple Salvia Rockin'™ Playin' the Blues® Salvia Tangerine Slice A-Peel® Thunbergia Superbena® Stormburst Verbena