Proven Winners® Marketing Campaign - MN

Gardener’s Idea Book Co-op This spring, Proven Winners will mail out 500,000 copies of our popular Gardener’s Idea Books.

Last spring, Proven Winners mailed out 400,000 copies- 3,781 in Minnesota. Additionally, each year, Proven Winners provides FREE Gardener’s Idea Books to retailers to mail to their customers if they pay for the postage. Last year, the following 3 retailers in Minnesota participated, mailing an additional 6,650 Gardener’s Idea Books to their customers:

• Cedar Brook Garden Center • Drummers Garden Center & Floral • Mound True Value Hardware & Paint

The sign up deadline is January 18, 2019, for custom prints and March 1, 2019, for standard. For more information & options, visit www.provenwinners.com/gib-co-op

Join Proven Winners & Pandora to reach YOUR local listeners! For just 1.4¢ per impression, you can target local garden enthusiasts, specific demographics, and drive listeners to your website. You will also receive a report regarding your local campaign reach at the end of the campaign. You cannot get that with traditional radio or newspaper advertising!

Your logo will appear on your ad and will serve as a link to your website.

6-Week Campaign - Just $350 - $58 per week!

• Campaign dates are (choose one):• April 8 - May 12, 2019 (3/29 deadline)• May 6 - June 9, 2019 (4/26 deadline)• June 3 - July 14, 2019 (5/24 deadline)

• We will target gardeners within a 20-mile radius of your garden center’s zip code, or you can provide us with a specific zip code.

• Your garden center will receive a minimum of 21,875 audio impressions and 3,200 banner impressions. Your banner ad can include your company logo and link to your website or Facebook page.

• Looking for a larger radius? More impressions? We can do it! Contact tabatha@provenwinners.com or 601.527.5213 with any questions.

Donahues Greenhouses, Inc.

These Minnesota retailers participated in the Pandora campaign in

Magazine Advertising Proven Winners' ColorChoice print campaign is second to none, generating nearly 47 million impressions. 770,000 Minnesota subscribers will see our ads, including 60,000 in Minnesota Gardener..

The varieties being promoted include:

Certification The Proven Winners Certified Training Program for garden centers is an

ongoing partnership that offers retailers and their employees the opportunity to learn more about our plants while building their confidence

to sell Proven Winners.

In 2018, 7,752 employees become certified from over 1,000 retailers. Of those, 60 retailers & 497 employees were from Minnesota.

For more on this program, visit www.provenwinners.com/certification.

Lo & Behold® Buddleia Series ‘Sweet Summer Love’ Clematis Incrediball® Hydrangea series Invincibelle® Spirit II Hydrangea Sonic Bloom® Weigela series Spilled Wine® Weigela

Fire Light® Hydrangea Jazz Hands® Loropetalum series At Last® Rosa Bloomerang® Syringa series Bobo® Hydrangea

Website We’ve received over 126,000 visits to provenwinners.com

from over 77,000 website users in Minnesota.

In addition, Minnesota retailers selling Proven Winners have appeared as suggested retailers over 115,000 times on

provenwinners.com

Gardening Simplified

150,000 copies of Gardening Simplified, a 100-page shrub reference guide, full of quick tips, how-to’s, and beautiful images of the entire Proven Winners®

ColorChoice® collection, is printed every other year.

For more information, call 800-633-8859.

Gardening Simplified

Proven Winners® ColorChoice® SUGGESTED RETAIL PRICE $4.99

Cut through the clouds of confusion with “A New Vision for Hardy Hydrangeas,” which highlights only the most durable, easiest to grow

hydrangeas, like panicle hydrangea (H. paniculata) and smooth hydrangea (H. arborescens). Over 40,000 copies have been distributed

in the U.S. with over 980 in Minnesota alone. For more information, call 800-633-8859.

A New Vision for Hardy Hydrangeas

#1 Gardening Influencer

Proven Winners has partnered with Laura at Garden Answer, producing 100 videos annually featuring Proven Winners plants and shrubs.

With 467 million views, she's beloved by gardeners throughout the world.

In Minnesota alone, she's had 147,000 views on YouTube, totaling 700,000+ minutes - over 22,000 hours!

Facebook Fans: • Joanna Gaines - 2,698,284 • Garden Answer - 2,346,119 • Martha Stewart - 2,249,330 • Miracle-Gro® - 1,311,496 • Bonnie Plants - 370,054 • P. Allen Smith - 329,495

Sharable Social Media Graphics

Billboards In 2018, Proven Winners had 70 billboards generating over 102 million impressions. These billboards were in 12 states and 4 provinces. Three of these billboards were in Minneapolis, generating 4+ million impressions. We will continue this campaign in 2019 although locations have not been secured.

2018 Billboard Locations I-94 West & Hwy 280 North I-35 West & I-694 North I-494 West & I-35 South

2019 National Plants of the Year Promotion drives success. Customers will be scooping up these National Plants of the Year as fast as you can grow them while we drive demand through extensive multimedia promotions next spring. Growers have seen extraordinary increases in sales of the plants featured in this program and retailers have asked us to broaden the categories. We’re happy to support your success by expanding our National Plant of the Year program.

Proven Winners will be buying 1 billion impressions across many online & social media platforms promoting the National Plants of the Year, April 1st – June 15th.

For more information on this program, visit www.provenwinners.com/Professionals_2019_National and www.nationalplantoftheyear.com.

Lemon Coral™ Sedum

Shadowland® ‘Autumn Frost’ Hosta

Summerific® ‘Berry Awesome’

Hibiscus

Low Scape® Mound Aronia

At Last® Rosa Fire Light® Hydrangea Sonic Bloom® Weigela series

2019 National Recipes of the Year We’ve diversified our National Recipe Program to meet the needs of all our North American customers this year. Choose those that are best suited to your region and promote them in any season you wish. Based on our careful trialing of these recipes in the north and south, you can be confident they will deliver the signature Proven Winners all-season performance.

Proven Winners will be buying 1 billion impressions across many online & social media platforms promoting the National Recipes of the Year, April 1st – June 15th.

For more information on this program, visit www.provenwinners.com/Professionals_2019_National and www.nationalplantoftheyear.com.

Sparkle and GlowSuperbells® Grape Punch™ CalibrachoaLaguna® Ultraviolet™ LobeliaSuperbena Sparkling® Amethyst VerbenaMeteor Shower® Verbena

Pumpkin Spice LatteSunsatia® Blood Orange™ NemesiaSupertunia® Latte™ PetuniaSuperbena® Royale Plum Wine VerbenaGraceful Grasses® Purple Fountain Grass Pennisetum

Strawberry SauceSuperbells® Strawberry Punch™ CalibrachoaLaguna® White LobeliaSuperbena® Royale Romance VerbenaGraceful Grasses® 'Sky Rocket' Pennisetum

Grand TraverseSupertunia® Black Cherry® PetuniaSupertunia® Bordeaux™ PetuniaSupertunia Vista® Fuchsia PetuniaGraceful Grasses® Prince Tut™ Cyperus

IrresistibleSuperbells® Yellow CalibrachoaLaguna® Ultraviolet™ LobeliaSunsatia® Blood Orange™ NemesiaGraceful Grasses® Purple Fountain Grass Pennisetum

Top 10 Most Sought After Plants in Minnesota 1. 'Little Lamb' Hydrangea 2. Supertunia® Giant Pink Petunia 3. Supertunia® Picasso in Pink® Petunia 4. Invincibelle Wee White® Hydrangea 5. 'Cat's Meow' Catmint 6. Supertunia® Bordeaux™ Petunia 7. Berry Poppins® Ilex 8. Supertunia Vista® Bubblegum® Petunia 9. Bloomerang® Dwarf Pink Lilac 10. Luscious® Grape Lantana

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Top 10 Perennials Sold in Minnesota 1. Shadowland® 'Empress Wu' Hosta 2. Amazing Daisies® Daisy May® Leucanthemum 3. Rainbow Rhythm® 'Going Bananas’ Hemerocallis 4. Shadowland® ‘Autumn Frost' Hosta 5. ‘Denim ’n Lace’ Perovskia 6. ‘Tuscan Sun' Heliopsis 7. ‘Bottle Rocket’ Ligularia 8. Prairie Winds® ‘Cheyenne Sky’ Panicum 9. Primo® 'Black Pearl’ Heuchera 10. Fruit Punch® ‘Raspberry Ruffles’ Dianthus

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Trial Award WinnersUniversity of Minnesota Arboretum - Chaska Perfect Score Supertunia Vista® Bubblegum® Petunia

Top Performers Vanilla Butterfly™ Argyranthemum Campfire® Fireburst (Imp) Bidens Dahlightful® Tupelo Honey™ Dahlia Dahlightful® Crushed Crimson™ Dahlia Toucan® Canna Series

University of Minnesota - Grand Rapids Top Ten Performing Annuals Pure White Butterfly™ Argyranthemum

Honorable Mention Campfire® Fireburst (Imp) Bidens Toucan™ Rose Canna Orange A-Peel® Thunbergia Rockin’™ Playin' the Blues® (Imp) Salv

University of Minnesota - Morris Consumer Favorites Dahlightful® Tupelo Honey™ Dahlia Golden Butterfly™ Argyranthemum.

Perfect Scores Superbells® Double Ruby Calibrachoa Superbells® Rising Star™ Calibrachoa Lemon A-Peel® Thunbergia Superbells® White (Imp) Calibrachoa Orange A-Peel® Thunbergia Pure White Butterfly™ Argyranthemum Superbells® Plum (Imp) Calibrachoa Tangerine Slice A-Peel® Thunbergia Supertunia Vista® Bubblegum® Petunia Rockin’™ Playin' the Blues® (Imp) Salvia Supertunia® Hot Pink Charm Petunia Campfire® Fireburst (Imp) Bidens Supertunia® Vista Silverberry Petunia Golden Butterfly™ Argyranthemum Rockin’™ Deep Purple Salvia

Top Performers Vanilla Butterfly® (Imp) Argyranthemum Supertunia® Lovie Dovie™ Petunia Superbells® Over Easy™ Calibrachoa Supertunia® Bordeaux™ Petunia Toucan® Canna Series Supertunia® Vista Fuchsia Petunia Lady Godiva™ Orange Calendula