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WorldPerfumeryCongress.comProspectus
December 15–17, 2020Miami Beach Convention CenterMiami, FL, USA
2 | WPC 2020 presented by Perfumer & Flavorist® magazine | WorldPerfumeryCongress.com
Raising the Bar in Miami
D. Eden StuartConference Director, WPC 2020Managing Editor, Perfumer & Flavorist magazine
We are excited to invite you back to Miami Beach, Florida on December 15-17, 2020 for the World Perfumery Congress. Miami's rich heritage and cultural influences, coupled with its international airport and proximity to New York and LATAM make it the perfect place to bring the global fragrance industry together.
We are energized from 2018 in Nice, France, which broke a record of more than 1,800 attendees and more than 200 perfumers! It’s safe to say that each event brings a unique perspective to the WPC 's success. We look forward to creating an even more compelling and engaging educational conference and expo with the help of our expert advisors.
A Global Stage for a Global ConversationWith fragrance playing a larger role in the wellness and lifestyles of conscious consumers, there’s plenty to address for the future of the industry: the evolving ingredient story, brand and product development, disruptive distribution channels, digitization, supply chain transparency, ethical and sustainable sourcing, safety and regulatory legislation, among others. The global fragrance market is expected to reach USD 92 billion by 2024, with personal care and household as the leading segments, while niche fine fragrances are continuing to grow the market through personalized formulations and branding. While the largest markets remain North America and Europe, the Middle East and Asia Pacific are growing rapidly as a result of urbanization, rising middle class and disposable incomes.
The World Perfumery Congress is the global stage where houses, perfumers, suppliers, brands, innovators and thought leaders convene to learn, share and discuss the future of fragrance.
I look forward to seeing you in Miami!
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Who Attends
Experience the World Perfumery Congress
• Where the industry comes together to engage with perfumers, fragrance decision makers and brands
• Attendees are looking for new materials, partners, unique innovative solutions, technologies and advances in fragrance
• Exhibitors and sponsors participate in product demonstrations with attendees to build their brand & generate new customer contacts & leads
are Perfumers, R&D, Evaluators, Marketing, and Management
8 out of 10Attendeesachieved their educational goals at WPC
9 out of 10Attendeesplan to attend next year
9 out of 10Attendees
2016 and 2018 World Perfumery Congress global attendees by geographic region :
2016 = 60% Americas2018 = 24% Americas
2016 = 13% Asia2018 = 16% Asia
2016 = 27% Europe2018 = 60% Europe
2016 = 773 Attendees in Miami, Florida, US2018 = 1,300 Attendees in Nice, France
4 | WPC 2020 presented by Perfumer & Flavorist® magazine | WorldPerfumeryCongress.com
Purchasing Power
Business Type
21% of attendees work at a manufacturer of both flavor and fragrances
44% of attendees work at a fragrance manufacturer
12% of attendees work at a consumer packaged good company
21% of attendees work at a fragrance materials supplier
12%
44%
21%
21%
““The World Perfumery Congress is always an amazing event to come to. In the sense that you have not just all the perfumers, but all the senior managers from the major companies, which is a great opportunity to see how the industry is doing.”
– Peter Jackets, Director of Kris Aromatics, Ltd. 2% attendees allied to the field
2%100%
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What Makes WPC Different?
have a minimum spending budget of $100,000+
7 out of 10Attendees
21% of attendees work at a manufacturer of both flavor and fragrances
12% of attendees work at a consumer packaged good company
What attendees are saying about WPC “The speaker performance and content was outstanding, the trade show priceless and informative. It was an exciting event with industry professionals from all over the globe.””
“The conference was great! WPC is really qualitative, not quantitative.”
“I found WPC very insightful and it gave me a lot of perspective about the fragrance industry.”
“Speakers were successful in different related industries that cross over to our creative goals, including chefs, wine sommeliers, artists, designers and relating their art and business to ours.”
“The sessions were exceptionally technical.”
“Developing a forum of esteemed perfumers and fragrance industry professionals and executive management allows us to discuss the very essentials of what is necessary to both sustain our industry and reinvigorate it.”
approve or recommend products purchased
8 out of 10Attendees2% attendees allied to the field
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What Makes WPC Different?
“2018 WPC was our first event of such magnitude, and I am still amazed by the number of visitors that visited our booth. This has lead to more than 100 leads, resulting in planned visits at client site. P&F was amazingly helpful and very nice helping us to market our brand new innovative products for perfumers. We will definitively be back!”
– Jean-Christophe Lambert, Sales Engineer, ENOLEO
“WPC provides an open, international platform for exhibitors and visitors for social networking, company brand promotion and professional information exchange.”
- Jacqueline Hu, Head of Creative Fragrance Development and Marketing, T. Hasegawa Co.
“Overall, the show was great from the content of the speaker program to the energy in the exhibition. It was inspiring, informative and helpful. Our stand was very busy throughout the day so we were very happy with the turnout. We definitely saw the people that we had wanted to see. It is a great showcase for us to promote our products within a very targeted audience and a very efficient way to get our brand out there.”
– Seth Pasternack, Senior Marketing Manager, Robertet
“Representatives of all the big players are present with all the industry talent all in one place. It is very interesting for both new and established perfumers to be able to share their knowledge in this setting.”
– Paul Pieschl, Senior Perfumer, Fragrance Ingredients Director of International Flavors & Fragrance
“We attend the WPC to announce our latest news, show awareness and commitment to the industry; to be seen to be present – all of which we achieved at WPC 2016. Our stand was very busy and we saw everyone that we wished to see with plenty of meetings throughout the three days of the conference.”
– Wolfgang Krause, Marketing & Product Management, BASF SE
“I’ve been coming to the World Perfumery Congress since 1994 and this was the best one in all that time. All the elements were covered – it is not just about the ingredients but it’s also about sustainability and the topics around the edges of the industry. I think we are going into a new spectrum of fragrance development through high impactful materials that can be used in low dosage levels.”
– Frederick Kritzer, Vice President North America, Fragrance & Sensory Ingredients, Symrise
What exhibitors are saying about WPC
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Marketing WPC
Targets 13,600+ Fragrance professionals across multiple channels and delivers over 4 million
impressions each event
Why Should You Exhibit at WPC…
• Build brand awareness
• Demonstrate products to new customers
• Network with fragrance industry professionals
• Strengthen your business relationships
• Connect with qualified buyers of ingredients, fragrances and more
Must-attend special events at WPC:
• General Presentations
• Opening Reception
• Closing Gala
• Expo Hall
5.2 bn
1 bn
5.2 bn
2.4
bn
810 m
m
89.5 bm
176.4 mm
156.4
mm
61.9
mm
255.4 mm
82.5 mm
Expected Growth by 2021
5.00 bn Natural Flavors2.96 bn Flavoring Materials2.58 bn Process Flavors6.35 bn Sythetic Flavors8.39 bn Herbs, spices and blends
Expected Growth by 2022
59.1 bn Laundry Care25.1 bn Household Cleaners
20.3 bn Dishwashing Detergents10.9 bn Air Care Market17.3 bn Polishes, Room Scents and Insecticides401 bn Cosmetics, Personal Care & Fine Fragrance
3
3
3
2
3
5
Sources: (2) Transparency Market Research (2015) (3) Satista CMO (4) FACT. MR (5) Euromonitor
2017 Global Fragrance Market Share
The Global Fragrance Market is expected to reach
by 2022. 4$70 Billion
OFFICE: Allured Business Media336 Gundersen Drive, Suite ACarol Stream, IL 60188, USA
Call Your Representative TodayPAIGE CRIST WPC Sales RepresentativePhone: 630.344.6060Email: [email protected]
Phone: 630-653-2155Fax: 630-653-2192www.Allured.com
Join us in Miami 2020!
