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Media Management Event Management Creative Communication IGMPI Institute of Good Manufacturing Practices India Global accredited training & certification provider Conferred with QUALITY COUNCIL OF INDIA (QCI) – D.L. SHAH NATIONAL QUALITY AWARD & ASSOCHAM Services Excellence Award 2017 Trusted by organizations & training participants in over 30 countries Training | Certification | Education | Research R Post Graduate Diploma/ Executive Diploma in: Digital Marketing Electronic Commerce Management Distance cum e-learning modes PROSPECTUS

PROSPECTUS - igmpiindiaPROSPECTUS POST GRADUATE DIPLOMA IN DIGITAL MARKETING ONE YEAR (PGDDM) EXECUTIVE DIPLOMA IN DIGITAL MARKETING SIX MONTHS (EDDM) Distance cum e-learning modes

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Page 1: PROSPECTUS - igmpiindiaPROSPECTUS POST GRADUATE DIPLOMA IN DIGITAL MARKETING ONE YEAR (PGDDM) EXECUTIVE DIPLOMA IN DIGITAL MARKETING SIX MONTHS (EDDM) Distance cum e-learning modes

• Media Management• Event Management• Creative Communication

IGMPIInstitute of Good Manufacturing Practices IndiaGlobal accredited training & certification providerConferred with QUALITY COUNCIL OF INDIA (QCI) – D.L. SHAH NATIONAL QUALITY AWARD &ASSOCHAM Services Excellence Award 2017

Trusted by organizations & training participants in over 30 countriesTraining | Certification | Education | Research

R

Post Graduate Diploma/Executive Diploma in:

••

Digital MarketingElectronic Commerce ManagementDistance cum e-learning modes

PROSPECTUS

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Founder's View on Digital MarketingLearning and applying digital marketing accelerates your business growth and it proves to be a booster-step in career development which everyone is desirous of. It is the trending way of presenting your business idea throughout the world. World has already gone digital and if we don't keep our pace constant with the developments, we are definitely at loss. When everything in business goes digital, so are the promotions and marketing strategies. So it's very important to learn effective web organizing traffic controlling techniques which include digital marketing. India is booming in Digital marketing sector and providing more and more opportunities for the youth.There is a broad Digital Marketing scope at present as the digital media is the new media that works with the help of internet and has proved to be the fastest medium of mass communication.

Small investments and big ReturnsThe term Digital Marketing is self-explanatory. It suggests a shift in the traditional methods of marketing. There is a broad Digital Marketing scope at present as the digital media is the new media that works with the help of internet and has proved to be the fastest medium of mass communication. Digital Marketing ad campaigns ask for a very little amount of investments as compared to television and print ads. The high rate of investment is attractive enough to draw the attention of the marketers and advertisers.An advertiser running a social media campaign can easily measures the performance of the campaign in real time without waiting for long intervals. The leads generated and online purchases are a direct measure of the performance of the campaign.

Digital marketing: fieriest skill in today's business promotionAs Many as business owners investing their marketing budget on digital marketing the demand for the skilled digital marketing professional is high now. All companies are heavily investing in the digital marketing activities. They are looking for people who can devise and implement digital marketing strategies that suit their needs. But there is a huge digital skill gap. Developing your skills in this area will give you a unique competitive advantage. There will be no shortage of jobs for such in demand professionals.

IGMPI: A yard stick crossed and many more to go! In all, IGMPI targets to fill up the gap between the existing and accessible knowledge about varied aspects of Healthcare Informatics Industry from strategies to analysing scenarios, to operations, making new strategies, executing current programmes and everything else. Through the user friendly, well designed and appropriately featured web site, founders of IGMPI offer to join hands with the existing employees and those targeting to be a part of this industry type. Thus, offering to provide all knowledge and information you might need about basics, history, formulation and application strategy, compliance, marketing rules, significance in import and export of goods, regulatory authorities, application methods, anticipating problems and fixing quality issues.

IGMPI

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IGMPI

About IGMPIInstitute of Good Manufacturing Practices India, registered as a non-profit society ( under The Societies Registration Act,1860) with Government of India recognised by the Department of Industrial Policy & Promotion, Ministry of Commerce & Industry, Government of India, accredited Vocational Institution of Ministry of HRD, Government of India, approved training Institute of Food Safety and Standards Authority of India (FSSAI) and affiliated with Life Sciences Sector Skills Council (SSC) and Food Industry Sector Skills Council of National Skill Development Corporation (NSDC) -presents unique, friendly and interactive platform to get rid of all your GMP related glitches. GMP- is an essential element of industries like pharmaceutical, cosmetic, Ayurveda, biotech, homeopathic, medical device and food manufacturing. GMP in itself is the most dynamic part which witnesses frequent changes in terms of newer rules being added and older ones being renewed. Keeping self updated with current GMPs thus becomes inevitable to stay abreast with the changing industry needs and practices.

Our group of learned professionals from above mentioned sectors of the Pharma, Healthcare and Food industries have put together their knowledge; know about and practical experiences in form of this GMP guide. IGMPI is moving hand in hand with technology advances and has gained recognition as stronger and better training platform provider for professionals and students in the aeas of GMP, Quality Assurance and Control, Pharma, Food and healthcare Regulatory Affairs, Clinical Research, Pharmaceutical IPR and Good Laboratory Practice and Product Management. The importance of quality healthcare and foods is known to our founders and thus numerous efforts are being made to offer friendly but effective and easy regular, part-time and online/distance sources of GMP training, Quality Assurance and Control, Pharma and healthcare Regulatory Affairs, Clinical Research, Pharmaceutical IPR and Good Laboratory Practice in form of formal classroom studies, distance/online/interactive courses, online seminars, as well as onsite training programmes along with knowledge of worldwide affairs of the industry; in short a round-the-clock help for any information in these areas needed by anybody from around the world. Based on high standard of quality, the training programmes in Pharma, Healthcare and Food GMP, Quality Assurance and Quality Control, Regulatory Affairs, IPR, Pharma Product Management, Public Health, Hospital Management, Clinical Research, Pharmacovigilance, Medical Writing, Medical Coding, Nanotechnology, Drug Design and Discovery, Food QA&QC etc areas have been approved by Quality Council of India, which is an autonomous body and an accreditation authority for education & vocational training providers under the Department of Industrial Policy & Promotion, Ministry of Commerce & Industry, Government of India.

The IGMPI's team of technology experts and other Industry advisors together pursue to make cGMP knowledge, training in the area of Pharma and Food manufacturing easily accessible, through this platform.

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IGMPI

Accreditation and AwardsInstitute of Good Manufacturing Practices India (IGMPI) is registered as a non-profit society with its own Memorandum of Association and bye-laws under The Societies Registration Act, 1860, Government of India.

IGMPI is recognized by Department of Industrial Policy & Promotion, Ministry of Commerce & Industry, Government of India and is an accredited Vocational Institution of Ministry of HRD, Government of India (AVI no-710367) and all the courses of IGMPI are approved for life time empanelment under Ministry of Horticulture and Food Processing, Government of Uttar Pradesh also.

The quality based Post Graduate and Executive Diploma programmes of IGMPI in Good Manufacturing Practices, Regulatory Affairs, Intellectual Property Rights, Quality Assurance and Quality Control, Public Health, Nanotechnology, Product Management, Sales and Marketing Management, Clinical Research, Medical Writing, Drug Discovery and Development, Pharmacovigilance, Medical Coding have been duly assessed and approved by Quality Council of India, Government of India based on fulfillment of following criteria:

1. Course Content

2. Course Design

3. Course Material

4. Instructors

5. Class size & Attendance

6. Facilities

7. Evaluation of Students

8. Written Examination

9. Certificate

IGMPI is also an ISO 9001:2015 Certified Organisation accredited under Dubai Accreditation Center (DAC), Accreditation Department, Government of Dubai, UAE and has been conferred with QUALITY COUNCIL OF INDIA (QCI) – D.L. SHAH NATIONAL QUALITY AWARD – Certificate of Merit 2015 & ASSOCHAM Services Excellence Award 2017.

IGMPI is affiliated with Life Sciences Sector Skills Council (SSC) and Food Industry Sector Skills Council set up by National Skill Development Corporation (NSDC) as well.

IGMPI is an approved Training Institute of Food Safety and Standards Authority of India (FSSAI)(FSSAI ID: TPINS18) IGMPI PHARMA® is licensed by Department of Food Safety & Drug Administration under the Drugs and Cosmetics Act, 1940 and registered under Food Safety and Standards Act 2006.

IGMPI is a PMKVY (Pradhan Mantri Kaushal Vikas Yojna) affiliated training partner ( SMART TP Number: Tp010908)

IGMPI also offers International Register of Certificated Auditors (IRCA) Accredited Lead Auditor course periodically.

IGMPI is also registered under Section 23 (2), Rule 56 (1), Trade Marks Act, 1999, Government of India (Reference No. 2738626).

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IGMPI

Quality Council of India (QCI)Quality Council of India is set up by the Government of India to establish and operate national accreditation structure and promote quality through National Quality Campaign. QCI is registered as a non-profit society with its own Memorandum of Association. QCI is governed by a Council of 38 members and Chairman of QCI is appointed by the Prime Minister on recommendation of the industry to the government. The Department of Industrial Policy & Promotion, Ministry of Commerce & Industry, is the nodal ministry for QCI.

National Accreditation Board for Certification Bodies (NABCB), Quality Council of India is a member of International Accreditation Forum (IAF) & Pacific Accreditation Cooperation (PAC) as well as signatory to its MLAs for Quality Management Systems, Environmental Management Systems and Product Certification. NABCB is also a Full Member of International Laboratory Accreditation Cooperation (ILAC) & Asia Pacific Laboratory Accreditation Cooperation (APLAC) as well as signatory to its MRAs for Inspection.

National Skill Development Corporation (NSDC)The National Skill Development Corporation (NSDC), working under the aegis of the Ministry of Skill Development and Entrepreneurship, is an apex organization for skill development in the country. The NSDC is responsible for overseeing the many Sector Skill Councils as well as other skill development and promotional activities across the country. It also implements many Government of India skill schemes such as Pradhan Mantri Kaushal Vikas Yojana (PMKVY) and UDAAN.

NSDC was set up by the Government of India as part of the national skill development mission in order to fulfill the growing need for skilled manpower across sectors. The Chairman of NSDC is nominated by Government of India.

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ADVISORY BOARD AND TEAMDr. Mahesh C Gupta, Chief Advisor: Dr. Mahesh C Gupta is an experienced and internationally reputed Scientist in the field of calibration, quality assurance and testing. He has worked with many government organizations like National Physical Laboratory (NPLI), New Delhi for 32 years and later with Dubai Central Laboratory, Dubai as Principal Quality Officer. He has also played a vital role in developing lab accreditation program of India as Head National Calibration Program. He is also the founder president of Indian quality association. He has expertise and proficiency in various fields like calibration, GLP, analytical techniques, quality assurance, laboratory inter-comparison, proficiency testing, QMS and many more. With his knowledge and rich experience, he is focused on practical aspects of current needs, contemporary and emerging trends, besides alerting the laboratories for future challenges. A PhD from Indian Institute of Technology (IIT), New Delhi, Dr. Mahesh C Gupta has been associated as a research fellow of Optical Society of India, Fellow of Indian Society of Lighting Engineers and Vacuum society of India. He is also currently managing Lab World Magazine –a renowned world class magazine dedicated to Quality Testing and Calibration laboratories in all sectors- as the Editor in Chief.

Mr. Vinod Kumar Arora, Principal Advisor: Mr. Vinod Kumar Arora is an internationally acclaimedindustry professional having 35 years of rich experience in pharmaceutical development in the areas of Generics, Differentiated, NDDS/NCE Dosage Forms. He is now associated with IGMPI as an advisor.

He joined Ranbaxy in 1983 where he initially worked as scientist for almost 4 years. He rejoined Ranbaxy in 1994 where graduated to Vice President level from Assistant Director position. During his association with Ranbaxy he developed products - Generics, Differentiated Generics, NDA's and NCE-Global, market specific and OTC. Prior to his association with Ranbaxy, he worked as an Assistant General Manager with the Formulation Development Research in Cadila Laboratories, Ahmedabad and helped in setting up of Onco-manufacturing facility and developed several oncology products. He has expertise in Dosage Form development in the area of dosage forms – Solids -Tablets / Capsules / Granules / Pellets /PFOS/TFOS; Non-solids –Liquid /Injectables including Lyophilised/Topicals, Inhalations – DPI/ pMDI and Nasal Spray, Dosage Forms Technology such as Nanotechnology, Depot Injection; Modified Release tablets/suspension, Self-Emulsifying System, Oro dispersing tablets/oro -

dissolving strips; Particles/Pellets coating and has good understanding of current Good Manufacturing Practices and QA/QC. He has made presentations to NDAC Committee for New Drugs Approval in India, had meetings with Oman MOH and Pre IND meetings with USFDA. He has also authored/coauthored over 100 patents in the area of NCE/ Differentiated products /NDDS/Generics. With his knowledge and rich experience, he is focused on practical aspects of current needs, contemporary and emerging trends, besides alerting the pharmaceutical industries for future challenges. He is holding many honorary positions -Member of Indian Pharmacopoeia Scientific Body , Panel member of INMAS-DRDO, Ranbaxy Science Foundation Scholars Award , Global Expert committee member of DFE Pharma , Germany and Distinguished Scientist from World Whos Who Society , Member of Indian Pharma Committee of Make in India Campaign etc. He was felicitated by Hon'ble former President of India, Dr A P J Abdul Kalam for development and launch of first NCE – Anti malarial from India. Mr. Vinod Arora is a M. Pharm degree holder from BHU and DBM from IMM, New Delhi. As one of our principal advisors he will be supporting our initiatives nationally and internationally to rest of faculty members of IGMPI in imparting education, training and continuing education programs as well as our knowledge dissemination initiatives like Current GMP,QA/QC, Regulatory affairs ,Clinical research guidelines and news updates.

IGMPI

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Mr. Syed Q. Abbas, Advisor: An eminent and a dynamic person, with a rich experience of 37 years in the food Industry. Prior to associating with IGMPI, Mr Abbas has been working in the Food Corporation of India under both state and central governments in the various departments. He has specialized experience in Storage and Preservation of food grains, Quality Assurance and Quality Control & Supply Chain Management. He has a rich exposure in food safety and quality. He has successfully carried out audits, faced CAG and statutory audits for food safety and quality in the FCI. He has provided trainings and has organized a series of workshops for food professionals. He is presently active in providing our Faculty of Food Safety & Quality his valuable leadership to take it to the new level in the future.

Ms. Rajni Jha, Advisor: Ms. Rajni Jha, an expert professional in International Regulatory Affairs and Quality Assurance for APIs for US, European as well as Asia-Pacific markets completed her M.Sc. and Post M.Sc Research work from I.I.T., Kanpur. She has more than 20 years of rich experience working with various pharmaceutical companies like Ranbaxy, Morepen Laboratories, Torrent Pharma, Nicholas Piramal, Unimark Labs, Glenmark Generics and Indswift Labs Ltd.

She is associated with IGMPI for development of training modules , e-lectures, personal lectures, workshops etc. Owing to her skills and proficiency; she had been leading a team of both RA and QA personnel from different departments. Her key responsibilities and roles included submission of API Dossiers including Drug Master Files (DMFs), Technical Data Packages (TDPs) and their updates, Supplements, Amendments, Responses to Queries of different Intermediates & APIs for Filing purposes to Regulatory authorities of various countries as per current global Regulatory guidelines for approvals across all markets (USA, Europe, Australia, Latin America, Asia Pacific, Russia, etc.), development and upgradation of various Protocols /Checklists for CQA as well as RA, assessment of various outsourced DMFs and maintenance of existing DMFs, preparation and streamlining of SOPs, etc. She has also successfully completed USFDA, PMDA, TGA, MHRA and Greece Authority audits for GMP compliance for outsourced intermediates and APIs as a part of QA function. She has attended various conferences/seminars on Regulatory Affairs, Quality Assurance and compliance through both domestic and International training programs. She has also been actively involved in imparting internal training and creating awareness on current GMP requirements, data generation with respect to regulatory requirements and updating of systems with current regulatory requirements across different departments in various organizations through training modules and workshops.

Dr. Manjusha Rajarshi, Advisor: Dr. Manjusha Rajarshi has more than 20 years of rich experience in the pharmaceutical industry (various companies -Bayer, Aventis Pasteur, Unichem, B. Braun); Her various career moves from training department, medical department, clinical operations and regulatory affairs and medical affairs. Her industry exposures include: Clinical trial sites and sponsor sites audited for GCP compliance; PV skills assessed via PV inspections of EMA from global headquarters; for 4 years, Local Person Responsible for PV, with Servier, India. She is honourable member of i) the Medical Committee with OPPI (organization of Pharmaceutical Producers of India), member of the committee for deliberations of GCP guidelines, PV guidelines to the Indian Regulatory Authorities ii) Pharmacy Council of India (PCI), iii) Indian Society of Clinical Research (ISCR), iv) Indian Association for Statistics in Clinical Trial. Besides, therapeutic areas handled by her arecardiology, diabetology, venous diseases, neuro-psychiatry, vaccines and many other internalmedicinal therapies. She has more than 25 publications published on behalf of international journalssuch as IJCP, American Journal of Cardiovascular Drugs, Neurology, International Journal of Cardiology,Diabetes Research etc

IGMPI

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Ms. Amrita Bhattacharya, Associate Professor: Amrita is associated with IGMPI as an Associate Professor. She is engaged in developing modules, e-lectures at her best in the disciplines of Good Manufacturing Practices, Clinical Research, Quality Assurance, Quality Control, Pharmacovigilance, Public Health & Hospital Administration. She has worked with many pharmaceutical & healthcare companies like many pharmaceutical companies like Fortis Clinical Research and Jubilant Clinsys having more than 6 years of experience. She has successfully conducted clinical studies for US FDA, EMEA, DCGI & for several reputed Pharma companies. She is also having technical expertise in conducting Clinical Trials Phase I & Phase II. Amrita has also performed pre-qualification and post-qualification audits for Quality Assurance & Quality Control & Good Manufacturing Practices. Amrita has completed her graduation in Microbiology from Lady Amritbai Daga &Smt. Ratnidevi Purohit College for Women, Nagpur and Master's Degree in Biotechnology from Rani Durgavati University, Jabalpur.

Ms. Sneha Gupta, Senior Faculty Member: She is a highly experienced Regulatory Affairs professional with exceptionally positive personality. She has specialized experience in managing all kinds of Regulatory and Start-up activities for Clinical Research (across multiple therapeutic areas), Product Registrations, Quality Management, Training Workshops and Conferences for India and South-east Asia. She possess working knowledge of key International Regulations (that of USFDA, EMEA, Health Canada and WHO) for the Pharmaceutical and Clinical Research Industry. Ms. Sneha is a “Certified Trainer” for clinical trials regulatory affairs and corporate behavior. Her academic profile encompasses B. Tech in Biotechnology and Masters in Clinical Research along with a Certificate Course in IntellectualProperty Rights (IPR). Also, she has undergone professional trainings/certifications in Schedule-Y andIndian GCP; Good Laboratory Practices (GLP); IPR and TRIPS Agreement; Preparation, Filing andReview of Regulatory documents; Guidelines for Cosmetic Registration and Import and many others.Apart from Regulatory and Study Start-Up Operations Management, her areas of expertise includeQuality Control and Internal Quality Audits of Regulatory Documents; Strategic Risk Management andMitigation Strategies; Client Management & Retention Negotiations; Business development; Trainingand Development; and Strong Analytical and Content Development Skills. She has attained wealthyproficient experience as a Regulatory affairs professional by serving for 8 years in differentorganizations like Jubilant Clinsys Pvt. Ltd., Asiatic Clinical Research, Lambda Therapeutic Research;Indian Council of Medical Research; and GVK Bio among others which has eventually helped herdevelop excellent working relationships at Regulatory Agencies and Scientific Committees. Snehaauthored an article titled “Implications of Drugs Going Off Patent” published in magazine “LifescienceIndia” and has co-authored a chapter on “Anti-Retroviral Medication” for a book on ClinicalPharmacology by Dr. S. D. Seth. She also writes a blog named CheersZindagi.

Ms. Priyanka Kapoor, Senior Faculty Member: A passionate professional working as a Quality assurance and training expert in the field of Clinical Research for the last 7.5 years. Her professional skills include designing and implementing Quality systems within organizations; Performing audits for all Clinical Study phases and BA/BE studies; Preparation and review of SOP's, Protocols; Managing regulatory and sponsor inspection and performing Vendor Qualification Audits. She has gained rich industry exposure from Fortis Clinical Research Ltd, Ranbaxy Research Laboratories and others. Ms. Priyanka has done research work on 'Method development and validation for analysis of molecules on LC-MS/MS extraction procedure' and 'Biological sample analysis for submission of ANDA'. She has also worked as a part of Regulatory Inspection Management Team and faced inspection from FDA, ANVISA, MHRA, WHO etc. Her academic credentials include B. Pharm and M. Pharm (Pharmaceutical Chemistry) with a Post Graduate Diploma in Clinical Research and Pharmacovigilance and Clinical Data

IGMPI

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Management. She has two research papers published to her name on “Effect of extract of Zizyphus mauritiana Linn, Root on bacteria causing diarrhoea” in Insian Pharmacist Nov, 2004 and “Pharmacognostical features of Zizyphus mauritiana Linn” in Ancient science of life, Sept 2004.

Dr. Sunita Sharma, Associate Professor: A life science professional, Dr. Sunita Sharma has more than twelve years of research exposure on Industrial pharmaceuticals. Being proficient in diverse areas of strain improvement, process development and fermentation based pharmaceuticals; she has deep interest & vast exposure in GLP/GMP & patent infringement. She also has adequate knowledge of International regulatory guidelines. She has also been associated with Ranbaxy Laboratories Limited as a group leader in the department of fermentation and International Drug Regulatory Affairs. There she has been entrusted with submitting Drug Master Files/Registration Dossiers for in-house manufactured APIs to various regulatory authorities. As per her academic experience, she has worked as a lecturer over three years in the department of microbiology, School of life Sciences, Guru Nanak Dev University, Amritsar. Apart from these, she is also an Ex- Member of Board of studies and Board of control of Microbiology department, Guru Nanak Dev University, Amritsar, India. She has completed her B.Sc, M.Sc and Ph.D. from School of Life Sciences, Guru Nanak Dev University, Amritsar, India.

Dr. Shikha Kumar, Advisor: Dr Shikha Kumar is one of our faculty members and trainers. She has deep interest and vast exposure in GMP training, writing pharma & healthcare related modules and regulatory documents. She has completed her bachelor's in pharmacy from K.N.M.I.P.E.R, Modinagar and her master's in pharmacy from I.T B.H.U, Varanasi. She has also completed her Ph.D from Hamdard University, New Delhi. Apart from these, she is also trained in regulatory affairs and in medical and clinical research writing. She has worked for a couple of pharmaceutical companies i.e. Eli Lilly and Torrent Pharmaceuticals Limited. There she has been entrusted for manuscript writing for non-clinical and clinical studies, compilation of CMC and IMPD for IND filling in UK and India. She has about 15 research articles as an author and about 10 publications as a medical writer in peer-reviewed journals. She has also done patent writing and medical letters writing. During her job in pharma companies, she has also written protocols, investigator's brochure, scientific reports and newsletters for clinical trials. She is fond of writing health related articles and regulatory documents.

Ms. Pooja K. Arora, Advisor: Pooja K Arora, a Healthcare industry professional has acquired her Master's degree in Clinical Research from Cranfield University, UK and professional Diplomas in Pharmaceutical Industry Regulatory Affairs and Pharmaceutical Management from reputed institutes. She has been associated with Clinical Research associate with a few CROs and thus had hands on working basis of the industry. She is presently associated with IGMPI as one of its advisors.

Dr. Snehal Singh, Advisor: Dr. Snehal Singh has a diverse experience of more than 8 years in medical/ scientific/ E-learning and educational writing, which includes good manufacturing practices, clinical research and scientific documents, medico-marketing material, training manuals, E-learning coursem modules, patient education material and educational counseling. She has worked with esteemed organizations like Institute of Preventive Cardiology, Oxygen Healthcare Communications, Satyam BPO and Novartis Healthcare Pvt Ltd. She is a qualified medical professional (B.H.M.S) and has earned Post Graduation in Hospital & Healthcare Management (PGDHHM) and in Preventive & Promotive Health Care (PGDPPHC) on her name. She has also worked as an editor to several health magazines like Health and Wellness, Alternative Medicine, Nutrition and fitness, Pregnancy, Parenting and Child health. She is also experienced in imparting corporate training and training material development.

Ms. Shikha Thakur, Assistant Professor: Shikha Thakur is working with IGMPI as an Assistant Professor. She is responsible for developing training modules e-lectures, personal lectures delivering her best of

IGMPI

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knowledge and skills in the domain of Quality Control, Quality Assurance & Good Laboratory Practice.

She is currently also indulged in providing assistance to our senior faculty members in the finalization of training modules' syllabi, content and methodology and conducting e and personal lectures. She is an alumnus of ISF College of Pharmacy, Punjab Technical University, Jalandhar, where she did her Bachelor's and Master's programme in pharmacy with specialization in Quality Assurance. As her remarkable achievement, she is a recipient of DST sponsored PTU fellowship for project entitled “Solubility enhancement of Arteether: Formulation Development and Optimization. She has been entrusted with responsibility of helping advisors and Director General of the Institute in providing the distance cum e-learning and regular participants and trainees with experiential training in the areas of Quality Assurance and Quality Control, Regulatory Affairs, Clinical Research and Good Laboratory Practice.

Ms. Harshita Sharma, Assistant Professor: Currently as an Assistant Professor, Harshita is working on training modules development and co-ordination with an objective of achieving larger mission and goals of the organization. With deep interest and academic excellence in the areas of Pharmaceutics, Quality Assurance & Quality Control, Regulatory Affairs Good Manufacturing Practices and Intellectual Property Rights, she keeps a close watch on latest developments in the Industry. In addition to these responsibilities, she is playing a key role in setting up Project Training division of IGMPI. Harshita has completed B. Pharmacy from Maharaja Surajmal Institute of Pharmacy, IP University, Delhi, and M.Pharmacy with specialization in Pharmaceutics from ISF College of Pharmacy, Punjab TechnicalUniversity, Jalandhar and is a Ph.D. scholar in the Faculty of Pharmacy, Jamia Hamdard University, NewDelhi. Aside from her regular association with IGMPI, she is presently designated as an independentNon-Executive Director in Medicamen Biotech Limited as well.

Ms. Dilrose Pabla, Assistant Professor: Dilrose Pabla has taken up the responsibilities of assisting senior faculty members and advisors of the Institute in development of training modules, e-lectures, training kits, regulatory guidelines etc. Quality Assurance & Quality Control, Regulatory Affairs, Intellectual Property Rights, Nanotechnology & Good Manufacturing Practices are her areas of interest and exploration. She is also playing a key role in organising guest lectures by eminent Industry professionals. Dilrose has completed B. Pharmacy from Sigma Institute of Pharmacy, Gujarat University, Ahmedabad, and M.Pharmacy with specialization in Pharmaceutics from ISF College of Pharmacy, Punjab Technical University, Jalandharand is a Ph.D. scholar in Punjab Technical University.

Ms. Ankita Gururani, Assistant Professor: An industry professional with management experience, Ankita Gururani has been associated with implementation of quality assurance in FMCG sector. She has completed her Bachelors in Medical Microbiology from H.N.B Central University and Masters in Microbiology from Amity University, Noida. Apart from these, she has also acquired acertification on Patent Analyst and has thorough knowledge on IPR, database searches. SWOT, CI, patent portfolio and landscaping. She has also worked with Britannia India Ltd., where she was been entrusted with the responsibility of conducting internal audit programs and implemented QNN and 5S as part of manufacturing excellence. At IGMPI, Ankita has an important role to play in the development of the course content and training modules in the field of food safety and quality assurance with an objective of achieving larger mission and goals of the organization.

Mr. Joshua Martin, Assistant Professor (Food Technology): Joshua has an important role in the development of the course content and training modules. His field of interest is food safety, FSMS, GMP, HAACP & other standards and food packaging. He has a rich exposure to a variety of Food Industries as a consultant in terms of Food Safety. He is an M.Tech in Food Technology with

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specialization in Food Process Engineering from SHIATS-DU, Allahabad. Prior to joining IGMPI he was also associated with Nestle. He is a FSSC 22000 certified lead auditor from SGS, India.

Ms. Bhavna Khattar, Programme Co-ordinator: Bhavna's key role is to assist our Advisors in the coordination and execution of our programmes and training modules. She also has good interest in academic deliverables and research in the areas of Good Manufacturing Practices, Quality Assurance and Quality Control, and Regulatory Affairs, IPR etc. She has completed B. Pharmacy from Jaypee University, Solan. Prior to joining IGMPI, she was working with Bioplasma Immunologicals Research.

Ms. Neharika Thakur, Assistant Professor: A logical thinker with immense aptitude for research and development work, Ms. Neharika is a work-driven spirited member of the IGMPI team. She has completed her B.Sc. in Food Technology from Delhi University and M.Sc. in Food Science and Technology from Pondicherry University. Ms. Neharika has qualified UGC NET in Home Science and ICAR NET in Food technology multiple times. Being an active member of the research community, she has authored a few research publications in international journals and her work with “Utilization of deoiled peanut cake in bakery products” is particularly noteworthy. With her sporty spirit and resolution to leave no work incomplete, she is a constant source of inspiration for the students as well as faculty members. Prior to joining IGMPI she has worked as Assistant Professor in ITM University, Gwalior and had research exposure at ICAR institute. At IGMPI, she is involved in lecture delivery and research guidance while conducting interactive sessions with the students.

Ms. Sangita Borah, Assistant Professor: Ms. Sangita is a competent professional with experience in biochemical studies, food quality testing, equipment handling, and research & development. As a part of Faculty of Food Safety and Quality, she is responsible for developing training module, lectures and research in the domain of food processing and technology. She has qualified ICAR-NET in Food technology and her academic credentials include Masters in Food Processing and Technology from Tezpur University, Assam and graduation in Biotechnology from Shillong. She has always been a keen participant of international conferences, seminars, and workshops in the field of food safety and quality improvement of food supply chain. Prior to joining IGMPI, she has worked as Research Analyst in Rai University and Sr. Research Fellow (SRF) in Tezpur University.

Ms. Akanksha Bhandari, Assistant Professor: As a young trainer, known for her vibrant presence and unmatched dedication towards work, She has taken the responsibility of imparting a whole new meaning to IGMPI's resolution of knowledge dissemination. Ms. Bhandari is a B. Pharm, M. Pharm qualified professional from Punjabi University with a Certification in Intellectual Property Rights. She has an impressive hold over the concepts of pharmacovigilance, clinical research, regulatory affairs, good manufacturing practices and is proficient in handling of sophisticated equipments. Her areas of interest include Patent searching, drafting, & writing specifications, Novel drug delivery systems, and Modified release oral dosage forms (Formulation Optimization). Her industrial exposure encompasses IDS Infotech and BRD Medilabs for production and analysis of oral liquids and tablets. Prior to IGMPI, She has worked at Galgotias University, Department of Pharmacy as Assistant Professor.

Ms. Garima Mishra, Assistant Professor: With a good hold over pharma subjects, impressive interaction skills and a sincere learning attitude, Ms. Garima has teamed up with the IGMPI staff in preparation of modules and lecture development. She has keen interest in Organic chemistry, Medicinal Chemistry & Pharmaceutical Analysis and taken lectures on the subjects in reputed pharma colleges. Her industrial exposure encompasses Ranbaxy Laboratories, Akums Pharmaceuticals Pvt. Ltd, Ind-Swift, UNICHEM, Alembic and others. She has completed B. Pharm and M. Pharm (Pharmaceutical Chemistry) during her academic tenure. She has had various research papers

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published to her name in Asian Journal of Pharmaceutical and Clinical Research, International Journal of Pharmacy & Life Sciences and International Journal of Medicinal Chemistry and Analysis and many others on the way. She has published a book "Method development and validation by Gas chromatography" and also co-authored "Dissolution Enhancement Using Different Formulation Approaches", Lap Lambert academic publishing (USA).

Ms. Geetanjali Rai, Programme Co-ordinator: Ms. Geetanjali is a highly experienced professional with excellent administrative skills. At IGMPI, she is mainly responsible for setting up effective systems and processes for smooth execution of administration work. She is a multi-tasker with experience in providing Management, Marketing as well as Administrative support to all parts of the work. She is known for a consistent ability to accurately maintain computerized and manual filing/ documentation systems along with answering and resolving queries precisely, in a courteous and confident manner. She has earned proficient skills from her tenure at Max Hospital, Lupin Pharmaceuticals Ltd. and Streatham Place Surgery, London, UK.

Ms. Bhawna Sharma, Research Associate: Bhawna is working with IGMPI in the development of training modules, lectures and assisting the senior faculty members in teaching, training and research. She is having technical competence and interest in the field of Clinical Research, Good Manufacturing Practices and Pharma Product Management. She has completed M. Pharmacy with specialization in Pharmacology from P.D.M. College of Pharmacy, PGIMS University, Haryana and B. Pharmacy from Hindu College of Pharmacy, PGIMS University, Haryana.

Mr. Deepanshu Soni, Technology Officer: With a rich experience in Software Development, Web Development, application development, Deepanshu works as a Technology Officer and is responsible for all the technical works and new initiatives at IGMPI in order to make our Learning Management System (LMS) and other web services to our training participants and students user friendly. He also possesses technical competence and interest in the areas of code development, web design etc. He has completed his B. Tech in Information Technology (I.T) from Vindhya Institute of Technology and Science, R.G.P.V University, Bhopal.

Ms. Rafat Abedi, Director: Rafat Abedi is our Investor & Director. She has been investing in this nonprofit making organization with the primary objective of knowledge dissemination in Good Manufacturing Practices. She looks after administration of IGMPI, training co-ordination, training kits and study materials development and entire logistics for IGMPI. She has previous rich experience in education, training and co-ordination of computer application and management programs.

Mr. Syed S. Abbas, Director: Owing to his academic achievements and interests Syed Abbas has gained work knowledge of several sectors of the business industry, in his career span of twelve years. His contributions to the Pharma and healthcare industries development studies are numerous. Some of

the generous ones count around the esteemed projects, work models, business agendas and organisational setup works he has plotted, guided and worked for in the education and Training Industry, Information Technology industry, Pharmaceutical Research Industry, non-governmental organizations, and many others. He has completed Masters in Public Administration from Lucknow University and Executive MBA from Indian Institute of Management (IIM), Lucknow. He is a member of Indian Pharmaceutical Association (IPA).

As an operations head of IGMPI, he with his experience has been guiding and advising sincerely to bring forth a whole new bouquet of easy learning and training tools for all those using or planning to use or otherwise interested in gaining knowledge about Good Manufacturing Practices.

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ADVISORY FACULTY FROM INDUSTRYApart from regular faculty members, eminent and dynamic industrial professionals having rich industrial experience of upto 35-40 years have got associated with IGMPI in regular, part-time, distance cum e-learning and Continuing Education Programme (CEP).The industrial professionals who have joined IGMPI in this initiative have worked in reputed pharmaceutical companies like Ranbaxy Laboratories Ltd,Cadila Pharma Ltd, Dr.Reddy's Laboratories,Quintiles,IPCA, Cipla etc in the areas of GMP,GLP, Clinical Research, QA/QC, IPR, Regulatory Affairs, Drug Discovery, Public Health, Medical Coding etc.The continuing education training programme has been launched with an initiative to provide training to work force in the industry on specific topics in short time period and to quick fix the issues with possible solutions by having an interface with senior industrial professionals.

IGMPI

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Post Graduate Diploma in Digital MarketingMarketing has always been the very baseline on which the customer population for any product or service gets built. When you decide to jump into that particular realm of making and breaking brands, a proper training can only alleviate the experience to new levels. That is what this course aims to bring.

The power to handle the intricate techniques of marketing in association with the digital world is what this course tries to merge with your very inner conscience.

Introduction to the Course

Digital Marketing has become the new face of almost every business out there, in the world. Through the late nineties and the early twenty-first century, different kinds of syndicates and brands have made use of the digital technology to promote themselves.

Being interested in the field of Marketing and Management has never been enough to shape a constructive career in the field. However, being skilled in people handling techniques and relationship building attributes isn't enough anymore. The paradigms have shifted. The entire industry has found a new platform to stretch itself on. That platform is what you might recognize by the name of Digital Marketing.

To settle into this new platform requires training. To ease your career into a smooth start, you need grooming. At Institute of Good Manufacturing Practices India, you get both.

Course ModulesThe area under consideration involves various activities or sub-fields. While not each one of them is a crucial step towards the development of your career, a few of them will surely be. This entirely depends upon the direction you choose once you get into the industry for real.

However, considering the tendency of human mind to weigh the options before settling on one, the course delves into various aspects of Digital Marketing. These aspects involve campaign marketing, social media marketing, content marketing, search engine optimization, search engine marketing and influencer marketing along with many others.

Module 1 : Introduction to Digital Marketing, Analytical tools.

Module 2 : Basic Marketing Concepts.

Module 3 : Basic statistics and tools for prediction via analysis.

Module 4 : Search Engine Marketing, Google Ad Words

Module 5 : Search Engine Optimization, Google Analytics

Module 6 : Social Media Marketing, Social Media Analytics, SMO

Module 7 : Viral Marketing and its platforms: Mobile/e-mail Marketing, Affiliate Marketing, etc.

Module 8 : Training with marketing datasets, analysis and observation of dummy displays.

Module 9 : Basic of Web Designing and development.

Module 10 : Planning, implementation and management strategies for digital marketing. Module 11 : Basics of launching a campaign with a directional motive, perspective of a global

campaign.

Module 12 : Addressing of marketing issue in various hemisphere.

Module 13 : Pharmaceutical Marketing Management & Entrepreneual MarketingModule 14 : Initiating Pharmaceutical Start Up

IGMPI

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Eligibility CriterionThe basic eligibility for the Post-Graduate course is to have a graduation degree. However, this is the minimum standard and any degree holder above this particular point is also welcome to join the course.

Program LengthThe Postgraduate Diploma in Digital Marketing is a course for one year. It spans over twelve months and involves detailed learning via uniformly distributed modules. This course involves the assessment and examinations and any other activities included in the program such as the Interactive session, the case studies etc.

Programme DeliverablesA comprehensive study material for all the modules in hard copies ensuring the needs of the audience. The accompanying training material is appropriately aligned with the current Industry’s expectations.

Assignments for all the programme modules for continuous evaluation and guidance.

Interactive or recorded lectures on all key areas of the programme giving all flexibility to the participants.

Assessment and evaluation for all the programme modules in order to enhance the levels of competencies and skills of the participants leading towards the objective of application in the job. .

At the end of each programme modules, the trainers shall obtain feedback from the participants using specially designed questionnaires.

All learning and training delivery initiatives shall be conducted in English.

Program Key pointsThe central benefits you get when you opt for this course at IGMPI can quite generously be wrapped in this nutshell. The training is very much customized to the need of the genre and the industry. A certificate of diploma is granted to each worthy student. A wide range of topics from every aspect of the field under consideration are ransacked to find

the exact proportions this course needs to prepare the syllabus.

Examination and CertificationAt the completion of the course, a final examination will be held. Those, who pass this evaluation, will be awarded with a Post Graduate Diploma in Digital Marketing to validate their learnings.

Industry and Corporate PlacementsBy being in touch with the industry at all times, at IGMPI, trainers help to develop skills that the industry needs, thus giving the students a greater chance at succeeding. The Institute has maintained a properly appropriate relationship with the considered HR departments of the concerned organizations. The course participants are prepared, keeping all the industry norms in mind, so as to make them employable rather than just able.

IGMPI has created a network which includes the current students and the past ones, thus giving new faces, a semblance of belonging in the industry even before they begin with it.

IGMPI

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Executive Diploma in Digital MarketingMarketing has always been the very baseline on which the customer population for any product or service gets built. When you decide to jump into that particular realm of making and breaking brands, a proper training can only alleviate the experience to new levels. That is what this course aims to bring.

The power to handle the intricate techniques of marketing in association with the digital world is what this course tries to merge with your very inner conscience.

Introduction to the Course

Digital Marketing has become the new face of almost every business out there, in the world. Through the late nineties and the early twenty-first century, different kinds of syndicates and brands have made use of the digital technology to promote themselves.

Being interested in the field of Marketing and Management has never been enough to shape a constructive career in the field. However, being skilled in people handling techniques and relationship building attributes isn't enough anymore. The paradigms have shifted. The entire industry has found a new platform to stretch itself on. That platform is what you might recognize by the name of Digital Marketing.

To settle into this new platform requires training. To ease your career into a smooth start, you need grooming. At Institute of Good Manufacturing Practices India, you get both.

Course ModulesThe area under consideration involves various activities or sub-fields. While not each one of them is a crucial step towards the development of your career, a few of them will surely be. This entirely depends upon the direction you choose once you get into the industry for real.

However, considering the tendency of human mind to weigh the options before settling on one, the course delves into various aspects of Digital Marketing. These aspects involve campaign marketing, social media marketing, content marketing, search engine optimization, search engine marketing and influencer marketing along with many others.

Module 1 : Introduction to Digital Marketing, Analytical tools.

Module 2 : Basic Marketing Concepts.

Module 3 : Basic statistics and tools for prediction via analysis.

Module 4 : Search Engine Marketing, Google Ad Words

Module 5 : Search Engine Optimization, Google Analytics

Module 6 : Social Media Marketing, Social Media Analytics, SMO

Module 7 : Viral Marketing and its platforms: Mobile/e-mail Marketing, Affiliate Marketing, etc.

Module 8 : Training with marketing datasets, analysis and observation of dummy displays.

Module 9 : Basic of Web Designing and development.

Module 10 : Planning, implementation and management strategies for digital marketing. Module 11 : Basics of launching a campaign with a directional motive, perspective of a global

campaign.

Module 12 : Addressing of marketing issue in various hemisphere.

Module 13 : Pharmaceutical Marketing Management & Entrepreneual MarketingModule 14 : Initiating Pharmaceutical Start Up

IGMPI

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Eligibility CriterionThe basic eligibility for the Executive Diploma course is to have a graduation degree. However, this is the minimum standard and any degree holder above this particular point is also welcome to join the course.

Program LengthThe Executive Diploma in Digital Marketing is a course for six months. This course span of six months involves the assessment and examinations and any o

Programme DeliverablesA comprehensive study material for all the modules in hard copies ensuring the needs of the audience. The accompanying training material is appropriately aligned with the current Industry’s expectations.

Assignments for all the programme modules for continuous evaluation and guidance.

Interactive or recorded lectures on all key areas of the programme giving all flexibility to the participants.

Assessment and evaluation for all the programme modules in order to enhance the levels of competencies and skills of the participants leading towards the objective of application in the job. .

At the end of each programme modules, the trainers shall obtain feedback from the participants using specially designed questionnaires.

All learning and training delivery initiatives shall be conducted in English. ther activities included in the programme such as the Interactive session, the case studies etc.

Program Key pointsThe central benefits you get when you opt for this course at IGMPI can quite generously be wrapped in this nutshell.

The training is very much customized to the need of the genre and the industry.

The classroom program allows for rousing a level of knowledge sharing that goes to build skillson a more personal level.

A certificate of diploma is granted to each worthy student.

A wide range of topics from every aspect of the field under consideration are ransacked to findthe exact proportions this course needs to prepare the syllabus.

Executive Diploma is a fast track course with more and rigorous case studies . The duration forPG Diploma is 12 months and the same course can be completed in 6 months under ExecutiveDiploma programme.

Examination & CertificationAt the completion of the course, a final examination will be held. Those, who pass this evaluation will be awarded with a Executive Diploma in Digital Marketing to validate their learning.

Industry and Corporate PlacementsBy being in touch with the industry at all times, at IGMPI, trainers help to develop skills that the industry needs, thus giving the students a greater chance at succeeding. The Institute has maintained a

IGMPI

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properly appropriate relationship with the considered HR departments of the concerned organizations. The course participants are prepared, keeping all the industry norms in mind, so as to make them employable rather than just able.

IGMPI has created a network which includes the current students and the past ones, thus giving new faces, a semblance of belonging in the industry even before they begin with it.

IGMPI

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Post Graduate Diploma /Executive Diploma in Electronic Commerce ManagementE-commerce or electronic commerce is the brand new way of representing firms and extendingbusinesses. It has made the entire syndicate of buying and selling, a very convenient and enjoyableexperience. A career in this trend is even more desirable because of the numerous perks. And if youhave a passion for making life digitally convenient, this is just the career meant for you.While there are multiple courses and institutions for this particular genre, it is very important to note the quality of efforts that is put in to develop a deep seated knowledge in the candidate. At Institute of Good Manufacturing Practices, India, this responsibility is viewed as a bidirectional process and is treated as the same.IGMPI does what is expected of it, and then takes a step ahead as well.The market has gone ahead and found a brand new platform- the electronic one. However, it goes beyond the general techniques and thus, it is crucial to understand the underlying implications of the electronic market.This is no longer about the art of selling and buying. Rather, it has become a cocktail of technology, strategy, tactics and business. It involves both partial and complete understanding of various related fields such as advertising, marketing, branding, business strategies and media distributions.For a field with that many dimensions, it can get difficult to model a course and yet, keep the wagon of knowledge on course. At IGMPI, you'll find the best sort of efforts to create and apply an effective module. You'll find the level of determination to be quite fascinating. And if you share a similar passion, you'll find this course, just suiting your needs.

Course ModulesAs has been mentioned already, the syllabus for this course threatens to run amok. It takes a great deal of effort to rein it in and distribute it in a way that develops the most of the concepts in the least of the time. Of course, a goal like that requires utter concentration from both the parties.Having said that, IGMPI gathers contentment from the fact that it has been able to devise a set of modules to fulfill the aim that it sets for itself with every wind of change that ruffles the industry. Here is a little peek into the big picture.Module1: Key concepts and evolution of Commerce Module2: Key issues in developing an E-Business Module3: Study of online consumer behavior and CRMModule4: Consumer satisfaction models, issues and

IGMPI

website optimizationModule5: Network security in E-CommerceModule6: E-Business design and strategic Module7: Risk strategy responseModule8: Alternative approaches to develop E-commerceModule9: Environmental factors and macro-economic factors affecting E-Commerce Module10: Information system and supply change managementModule11: Case studies and observational session

Eligibility CriterionThe minimum eligibility standard for this diploma course is a graduation degree. Any graduation above that, within a similar field, is also accepted.

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Program LengthThe Post Graduate in Electronic Commerce Management is divided into multiple sessions that span on a scale of twelve months. The Executive Diploma in Electronic Commerce Management is divided into multiple sessions that span on a scale of six months.

Programme DeliverablesA comprehensive study material for all the modules in hard copies ensuring the needs of the audience. The accompanying training material is appropriately aligned with the current Industry’s expectations. Assignments for all the programme modules for continuous evaluation and guidance. Interactive or recorded lectures on all key areas of the programme, giving all flexibility to the participants. Assessment and evaluation for all the programme modules in order to enhance the levels of competencies and skills of the participants leading towards the objective of application in the job. . At the end of each programme modules, the trainers shall obtain feedback from the participants using specially designed questionnaires. All learning and training delivery initiatives shall be conducted in English. These activities included in the programme such as the Interactive session, the case studies etc.

Program Key pointsE-commerce is one big thing in the list of the next big things. Choosing to chase a career in this fieldis a brave decision. Choosing the helping hand that'll incite your creative instincts to appear, isanother strongly difficult and yet vital task that needs to be done. So, this is to make it clear whatIGMPI has to offer so you aren't left with any doubts and misunderstandings.

• The trainers at IGMPI are chosen in a very peculiar manner. The point is to appoint a certainlevel of conviction that could ignite a similar kind of fire in the heart of the students.

• The syllabus is modeled very carefully to involve interaction, education and understanding, allin one capsule.

• The industrial insights are gathered, evaluated and thus applied into the modules to get abetter outcome.

• The participants are expected to put in a good amount of effort and hence, positiveenforcements are put in place.

• Executive Diploma is a fast track course with more and rigorous case studies. The duration forPG Diploma is 12 months and the same course can be completed in 6 months under ExecutiveDiploma Programme.

Examination and CertificationAs the course is completed, a final evaluation is conducted to test and validate the teachings and the grasping. The worthy ones are granted a Post Graduate Diploma in Electronic Commerce Management / Executive Diploma in Electronic Commerce Management.

Industry and Corporate PlacementsWhile knowledge is crucial, it's just another stepping stone. Albeit, a big one, but just another step in a ladder of steps that leads you to your aim. At IGMPI, this fact is thoroughly a rule and hence, the aim is to grant opportunities along with the knowledge.With the help of various corporate links, industrial ties and a well-built network of helpful people, candidates of course are allowed a chance into the industry. Whether they are able to snatch it or not, is their doing. IGMPI believes in producing as many opportunities as possible for you.

IGMPI

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Post Graduate Diploma/Executive Diploma in Media ManagementIn today’s changing world, companies require such professionals who can cope up with the changing business trends and make decision in favor of business growth.Institute of Good Manufacturing Practices India has introduced the Executive Diploma Program to prepare students to become such professionals who are able to drive the latest changes in media world to manage the current market challenges.

Introduction to the CourseThe media industry is one of the fastest growing industries. Its different segments have seen tremendous growth over the few passing years.This course is aimed for such media professionals who are willing to build their careers in management team of media and content industry.Along with teaching basics of management and media the course is designed in such a way which helps students to cope in real challenges and complexity of media world which enables them to find solutions for organizational issues.For this problem solving approach the course provides students with the platform where they are provided with the opportunities to understand different strategies, selecting best for the case and developing new plan which leads to innovation.

Course ModulesIn IGMPI, we focus on connecting theories with its practical utility and for this case studies are taught to show the relation between both. High profile visiting faculty members are also engaged to share their experiences and real challenges with the students for developing better understanding. The course develops both managerial and commercial skills which are required for today’s media industry.Assignments play an essential role in enabling students to apply ideas and learning creatively. The course consists of twelve modules and an additional key skills module which includes case studies.These modules provide have comprehensive and international approach for the course coverage and the concepts media and management disciplines require for developing modern media executives to take up the industry challenges. It also introduces you to a number of theoretical tools that you will use throughout the course. These modules analyze key drivers for changing media trends and the context for managerial decision-making. You will also acquire important skills in building media plan.Module 1 : Basics of ManagementModule 2 : Introduction to Media ManagementModule 3 : Consumer BehaviorModule 4 : Product Management and E-Commerce Module 5 : Brand ManagementModule 6 : Business Communication Module 7 : Media Buying and Planning Module 8 : Media Mix decisionsModule 9 : Types of Media Industry- Print & Electronic media

(Radio, TV & Film), Advertising & Public Relation

IGMPI

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Eligibility CriterionThe course falls in the category of post graduate diplomas. Hence, the minimal acceptance criterion for the candidates is graduation. Any aspirant with a higher education in a similar kind of field is also welcome to this program

Program LengthPG Diploma is one year long. Classroom sessions and interactive classes, all sum up into modules that are distributed over the course of twelve months. Whereas the Executive Diploma in Media Management is a course for six months. It spans over six months and involves detailed learning via uniformly distributed modules.

Programme DeliverablesA comprehensive study material for all the modules in hard copies ensuring the needs of the audience. The accompanying training material is appropriately aligned with the current Industry’s expectations. Assignments for all the programme modules for continuous evaluation and guidance. Interactive or recorded lectures on all key areas of the programme, giving all flexibility to the participants. Assessment and evaluation for all the programme modules in order to enhance the levels of competencies and skills of the participants leading towards the objective of application in the job. . At the end of each programme modules, the trainers shall obtain feedback from the participants using specially designed questionnaires. All learning and training delivery initiatives shall be conducted in English. These activities included in the programme such as the Interactive session, the case studies etc.

Program Key points The advantages of taking up a course like this are numerous. Especially in the present age, it

opens up new roads to career choices and development. However, if it is any help, you can go through these quick bits to get a collective idea of exactly what IGMPI is offering.

Experienced trainers Classroom sessions, individual attention Diverse and well planned content and syllabus Enriching environment and educational, observational sessions Timely evaluations and training, modeled as per the industrial norms Executive Diploma is a fast track course with more and rigorous case studies. The duration for

PG Diploma is 12 months and the same course can be completed in 6 months under Executive Diploma programme.

Examination & CertificationFollowing the standard pattern of every diploma course, IGMPI conducts a final evaluation at the end of the term. This evaluation equips the candidates with a Post Graduate Diploma in Media Management/ Executive Diploma in Media Management that credits their worth in the field under consideration.

IGMPI

Module 10 : Digital MarketingModule 11 : Media GlobalizationModule 12 : Implementing PlansModule 13 : Case Studies, Exercises and Demos

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Industry and Corporate PlacementsAn individual with a Post Graduate/Executive Diploma in Media Management will attain the highest level of knowledge in Media Management and thus will have the most lucrative and managerial opportunities available to him in different areas such as Production, Cinematography, Media Management, Film Marketing, Advertising & Distribution and many more.The program will allow students to explore a range of dynamic career opportunities available in the Media Industry. The students are prepared for positions in management, marketing, public relations, communications, facility, sales, program development, content development, media houses and production houses.Diploma holders of the course are working in mid-level and senior positions in media industry, business development, content distribution, and creative team. They occupy managerial roles within media organizations. They have found roles in a wide variety of media organizations including: Radio, Advertising, Film and Television.Success in their Diploma has allowed many to move into more senior roles within the businesses they have been working in, to transfer to new sectors of the media, or set up their own businesses.

IGMPI

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Post Graduate Diploma/Executive Diploma in EventManagementThe wonder of human life is in being oblivious to things that exist right in front of the eyes, yet are concealed by a thin film of common ignorance.

The proud moment when the Prime Minister of India hoists the national flag at the Red Fort every Independence Day, the majestic instant when the players from all over the world carry their national flags at the Olympics opening, the charismatic second when the beautifully clad models walk, wearing all their confidence and stunning smiles on a ramp in front of hundreds of people at New York Fashion Week: these are all moments that happen in front of human eyes and feel amazing. All small things correlated into one big event that is designed to take every eye that falls on it to a state of sheer delight, lifting every emotion to a new height. This is the magic that occurs in front of the curtain.

Event management is a trade that rarely ever feels the hit of a bad market. Unless there is a full blown apocalypse or the planet is run over by zombies, there'll always be something to celebrate. And as long as humans are the celebrators, there'll always be a market for event management. A career in this field is both fun and hard work. It requires the presence of mind that holds the capacity to change situations, mold outlooks and handle tempers of all varieties. Budgeting, coordination, the arrangement of speakers or performers, networking to get the best of everything, décor, catering, security, parking, seating, transportation, permit collection and emergency strategies are a few of the many aspects that need to be considered and thought upon before any event is conducted.

At Institute of Good Manufacturing Practices India, professionals from the industry come together with academicians to create an environment and a curriculum that ensures that all candidates possess knowledge of these crude and advanced techniques before they spread their wings and begin to explore the skies of Event Management.

Introduction to the CourseA career in Event Management seems quite eventful and a handful. But the truth lies a little away from these two adjectives. The pressure to get the ball to drop at the right second, in the right net can be quite warping. And it isn't always smiles and high fives. There are a lot of down lows. The industry is ruthless and there is always something new to adapt to or to compete with.For every candidate who wishes to embark on this journey and to make a name for themselves in this discipline, it is very necessary to have a specific skill set. Flexibility being the most important of all, the other inhabitants of this particular skill set are people skills, negotiation ability, organisation capability, sense of timing and of course, a fire that is fuelled by the passion for doing something worthwhile. And while some of these qualities are usually self- developed, the others need to be practiced.Event Management cannot be taught. The resourcefulness that always comes in handy be it during a wedding dress hazard or during a loose display wire ten seconds before screen unveiling, cannot be taught. The presence of mind is something everybody needs to develop on their own. Which poses the question: Why try to teach something that can't be taught?The answer is quite simple. Because it is useless to teach that five times five is equal to twenty-five. However, it is very useful to make sure the student understands just how five times five turns into twenty-five.Someone very wise once said, “First rule of magic: always be the smartest person in the room.” In

And with time, it just becomes as natural as breathing.

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the understanding of the miraculous transformation of events, this is exactly what IGMPI aims to teach. It teaches the candidates to observe, analyse, plot and claim. While the calmness and levelled head with which the candidate performs these tasks has to be developed, the practice sure helps. And with time, it just becomes as natural as breathing.

Course ModulesIt is very crucial to understand what is worth spending time on and what isn't. With the deliberately organised curriculum of IGMPI, all the modules are designed with just one purpose: to encapsulate all that is important in the least amount of time ensuring the maximum possible understanding level.Module 1 : Events and management- introduction Module 2 : Event Manager- roles and responsibilities Module 3 : Project ManagementModule 4 : Types of eventsModule 5 : People Skills- Working with client Module 6 : Event Planning ProcessModule 7 : Event glamourizing process: dress codes and invitesModule 8 : Seating arrangements and transportation and parking arrangements Module 9 : Crisis management: event exit strategies and emergency protocols Module 10 : Conducting events: before, during and after.There will be certain modules which will require unfolding into several layers. For instance, type of events can be quite a number.

• Anniversaries• Meetings• Launch Events• Conferences• Fashion shows• Weddings• Fundraisers• Bar Mitzvah• Religious events• Sports events• Concerts• Seminars• Talks• Political events• Photo shoots

The whole deal of modulation is to ensure that topics with such a wide variety of sub-topic are dealt with concern. The idea is to divide the course into modules and then into sub-modules to predetermine the exact amount of time that each one will take. This way, with a plan in hand, it gets easier to determine the time that is to be devoted to each topic, making education less messy and more concentrated.

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Eligibility CriterionAny aspiring candidate can get entry into this particular diploma course if they have a degree proof of graduation or above. Graduation in any stream either directly connected to Event Management or to any of its neighborhood streams will be accepted. Candidates who have any degrees in the

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Industry and Corporate Placementsintegrated as a part of several jobs. The major areas where a career can be established in the light of this particular field are mentioned in here.

• Public Relations• Promotions• Marketing• Brand Development• Production• Administration• Designing• Printing• Event Organisation• Program Direction

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addition to the graduation one are welcome to submit registrations as well given their streams are in accordance with the needed ones. Any working professionals looking to enhance their skill set are equally welcome once they produce the required documents and meet the stream concerned criteria.

Program LengthThe duration for PG Diploma is 12 months and the same course can be completed in 6 months under Executive Diploma programme. Executive Diploma is a fast track course with more and rigorous case studies. The duration for PG Diploma is 12 months and the same course can be completed in 6 months under Executive Diploma programme.The curriculum and the syllabus are designed in accordance with this time limit to accommodate all the modules as well as the practice sessions, interaction sessions with professionals, mock interviews and demo sessions.

Programme DeliverablesA comprehensive study material for all the modules in hard copies ensuring the needs of the audience. The accompanying training material is appropriately aligned with the current Industry’s expectations. Assignments for all the programme modules for continuous evaluation and guidance. Interactive or recorded lectures on all key areas of the programme, giving all flexibility to the participants. Assessment and evaluation for all the programme modules in order to enhance the levels of competencies and skills of the participants leading towards the objective of application in the job. . At the end of each programme modules, the trainers shall obtain feedback from the participants using specially designed questionnaires. All learning and training delivery initiatives shall be conducted in English. These activities included in the programme such as the Interactive session, the case studies etc.

Examination & CertificationAfter the course has completed its span, a final evaluation takes place which determines whether any candidate is eligible to be awarded the degree or not. This evaluation is preceded by several mini-evaluations which are a mere demo of the final examination.

All those candidates who clear this examination are awarded the Post-Graduate Diploma in Event Management / Executive Diploma in Event Management.

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Post graduate Diploma/Executive Diploma in Creative CommunicationCreativity is a very versatile word. Its meaning spans so many areas, so many centers, so many ideologies and so many personalities. A person can be decoratively creative. He or she can be creative in disciplines like fine arts. People can be creative content wise. But the kind of creativity under consideration here is the one that is related to the world of advertising, media management and entertainment industries.At Institute of Good Manufacturing Practices, India (IGMPI), the participants learns to control the faction less power of inventiveness that they possess. They learn to focus their art on dimensions that will get the job done. They learn to model their creativity to fit their purposes, as varying as those might be. They learn the art of copywriting in its most fundamentally central form. They learn to gain the power to make people want to read their creations.Being creative can mean being a lot of things. One is allowed to be imaginative and as a result, not allowed to go anywhere but towards original creations. One is expected to be resourceful and yet artistic. But in the world of marketing and in the industry of media, journalism and advertising, being creative is mostly considered under a concentrated light of disciplined seeking of genuine attention.In there, at positions that are spawns of the art of creative communication, a person is expected to solve a problem. There are predetermined constraints on any path which is expected to lead to a solution. The imagination is required to have reins. The free flow of thoughts has to be solution driven because the candidate is expected to behave like a creative professional. It becomes the sole responsibility to model the power of a person over the world of words to create something exquisite, all the while keeping in mind what the central purpose is.At IGMPI, the aim is to help the participants achieve such a level of control over their ability. A well-knit team of professional trainers, curriculum moderators and environment coordinators assist the process and ensure the achievement of their promises.In the present time and situation of the industries, paradigms are shifting and platforms are being modified, even being changed entirely. Positions, in this state, have opened up in departments which weren't even real departments a few decades back.Creative communications is one such field that uses the power of art to turn faces of different businesses. The prospect of a career using this discipline can be easily segmented into two sections- the primary and the secondary ones.The primary jobs that one can garner in this area are majorly related to copywriting and creative writing. The positions can be of a copywriter or a conceptor or a marketing writer or a scriptwriter. While these are defined by separate designations, the job descriptions, more or less, are related to that of the copywriters.Some other designations in this field are listed here.CopywriterCreative writerMedia plannerMedia production managerAccount planner

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Account strategistAdvertising strategistCreative supervisorBusiness marketingBroadcastingPublic relationsJournalismCommunicationsThe secondary jobs are less direct and yet are a strong possibility.Social media managementElectronic publishingWeb designingGraphics designingThis course incorporates various modules to help achieve the level that the industry expects. But the central indication, or say the major purpose of this particular course is to put across the idea that a single message can be delivered in multiple ways with each way affecting a different kind of audience.This course at IGMPI helps in developing the ability to understand which audience responds to which techniques of communication to achieve maximum understanding, thus leading to a good amount of business.

Course ModulesThe program has been designed to accomplish the theoretical as well as the practical pieces of the course. The modules have been planned in a distributed way to ensure optimum utilization of time.

Module 1 : History of Communication

Module 2 : Introduction to the basic concepts of

Creative Communication and Copywriting

Module 3 : Analysis of conventional communication methods

Module 4 : Process of ideation and understanding the limits

Module 5 : Analysis of creative methods

Module 6 : Developing creative strategy

Module 7 : Communication, campaigning and storyboarding methods

Module 8 : Social media integration techniques

Module 9 : Online marketing strategies and methods

Module 10 : Brand management and marketing planning

Module 11 : Demo sessions, practical examples and case studies

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Examination & CertificationAt the end of each session, a final evaluation is conducted. This evaluation is a mode of deciding

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Eligibility CriterionThis is a diploma course. And hence, the minimum acceptable criteria for any person to be acknowledged as a possible candidate, is graduation. However, this needs to be kept in mind that graduation is the borderline eligibility criteria. Anything less than a degree of graduation isn't accepted. But there is no constraint for people having degrees higher than graduation. Even professionals who have worked in this field or have experienced something similar to this area are welcome to participate in this program.

Program LengthThe Post Graduate Diploma in Creative Communication has been planned to take up twelve months. Whereas the Executive Diploma in Creative Communications runs for six months. This period of six months involves the sessions along with the internal assessments and final evaluation. The modules are precisely designed to span over a period of six months.Under circumstances where a candidate desires more time to finish the course or wants to take up the certification evaluation before the predetermined slot, the management has to be informed.

Programme DeliverablesA comprehensive study material for all the modules in hard copies ensuring the needs of the audience. The accompanying training material is appropriately aligned with the current Industry’s expectations. Assignments for all the programme modules for continuous evaluation and guidance. Interactive or recorded lectures on all key areas of the programme, giving all flexibility to the participants. Assessment and evaluation for all the programme modules in order to enhance the levels of competencies and skills of the participants leading towards the objective of application in the job. . At the end of each programme modules, the trainers shall obtain feedback from the participants using specially designed questionnaires. All learning and training delivery initiatives shall be conducted in English. These activities included in the programme such as the Interactive session, the case studies etc.

Program Key pointsThe major factors that should be pondered over while deciding a course to pursue and an institution to help along can be kind of confusing. While this is no guide on how to choose courses to build your career, IGMPI prides itself on its straightforward nature. And hence, here is a list of all that this course has to present to you.

• Professionally trained and experienced trainers

• Appropriately planned curriculum after hours of contemplative sessions

• Observatory sessions and interactive sessions is given utmost priority

• Industrial touch is never lost with the constant dynamic nature of the teaching process

Executive Diploma is a fast track course with more and rigorous case studies . The duration for PG Diploma is 12 months and the same course can be completed in 6 months under Executive Diploma programme.

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how much the participants have grasped and thus judging by their performance, their final diploma ranks. At the completion of the course, a final examination will be held. Those, who pass this evaluation, will be awarded with a Post Graduate Diploma in Creative Communication / Executive Diploma in Creative Communication to validate their learnings.

Industry and Corporate PlacementsIt is one thing to gain knowledge but it's another to get a chance in the wild forest the industry is. With so much competition in the market at this point of time, IGMPI equips you with opportunities in organisations with a good reputation.

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For further enquiries: Write to: [email protected] FACULTY OF PRODUCT MANAGEMENT INSTITUTE OF GOOD MANUFACTURING PRACTICES INDIA IGMPI, H-119, H Block, Sector-63, Noida-201 307, Delhi National Capital Region (NCR), India Phone: +91 8130924488, +91 8587838177, +91 120-4375280

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Institute of Good Manufacturing Practices India Global accredited training & certification provider

REGISTRATION FORM

Programme:

Mode:

Please Note:

1. Please complete all the information accurately. Incomplete or false information may make your candidature null and void.

2. The decision of the Institute will be final and binding on the applicants in all the matters relating to registration. If the institute rejects any application, full refund will be made.

3. For details for the programme, please visit www.igmpiindia.org. 4. You are required to enclose soft (scanned) copies of all relevant testimonials along with the

registration form. The completed registration form should be emailed and addressed to the Director, Institute of Good Manufacturing Practices India (IGMPI), H-119, H Block Sector 63 Noida-201307 Delhi National Capital Region (NCR) India to email ID [email protected]. Phone: +91 8130924488, +91 8587838177, +91 120-4375280

Application Details Amount Rs.:

Demand Draft/CHQ No.:

Dated:

Bank:

PayU/NEFT Reference no:

Registration Number

(Leave this space blank) *Crossed DD or Cheque should be in favour of “Institute of Good Manufacturing Practices India” payable at New Delhi. Please write your name and address at the back of DD/Cheque. Applicable examination fee can be paid later as per the Institute’s examination notification.

PERSONAL INFORMATION

1. Full Name:

2. Address of correspondence (in capital letters)

Postal code/Zip code

3. Mobile no.:

4. Date of Birth:

5. Gender:

6. Mother’s Name:

7. Father’s Name:

8. Email Id:

Affix a recent coloured passport size photograph

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9. Phone no with STD code.:

10. Nationality:

11. Category:

(SC: Scheduled Caste; ST: Scheduled Tribe; PH: Physically Handicapped; EWS: Economically Weaker Sections; Ex-servicemen; Attached copy of the certificate as applicable for 10% fee Concession)

WORK EXPERIENCE

12. Work Experience (If any)

i. Total work experience: Year Months

ii. List all your work

From To Total completed

months

Name the organization

Designation Brief job profile

ACADEMIC QUALIFICATIONS

13. Pre-Bachelor’s Degree Examination(s):

Std. School/ Institute

Board/ University

Year completed

% Marks Obtained

Class/ Division

10th

High School

12th

Intermediate

14. Bachelor’s Degree Examination(s):

Degree Obtained

Subject/Specialization

College/Institute

University

Year Marks considered for award of Class/Division in Bachelor’s From

(DD/MM/YYYY) To

(DD/MM/YYYY) CGPA/ % of Marks obtained/ Grade

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15. Post-Graduation Degree/Diploma (if any):

Degree Obtained

Subject/Specialization

College/Institute

University

Year Subject % of Marks obtained From

(DD/MM/YYYY) To

(DD/MM/YYYY)

16. Professional qualification (if any):

Degree Obtained

Subject/Specialization

College/Institute

University

Year Subject % of Marks obtained From

(DD/MM/YYYY) To

(DD/MM/YYYY)

DECLARATION

I have carefully filled up all the information and agree to abide by the decision of the Institute of

Good Manufacturing Practices India, New Delhi authorities regarding my registration. I certify that

the particulars given by me in the form are true to the best of my knowledge and belief.

Date

Place Signed by (write your full name here)

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Delhi NCR

IGMPI, H-119, H Block, Sector-63, Noida-201 307, Delhi National Capital Region (NCR), India Phone: +91 8130924488, +91 8587838177, +91 120-4375280, 0120-2427175E mail: [email protected]

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