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DESIGNER MEET & LEARNThe Nuances of Direct Mail & EDDM
www.PsPrint.com
Dependability: You Can Count On Us
For more than 25 years, PsPrint has been the leading online print production and design company dedicated to helping you stand out
from the crowd in your print communications.
• Our customers come first, always.
• We are dedicated to exceeding expectations.
• Our customers count on us, and we deliver.
• We have a passion for print.“Your customer service is seriously excellent. I goofed up when placing an order, and you guys saved the day. I will recommend you to anyone who needs printing. You guys all rock!”
Designer Jana Christy - North Adams, MA
Meeting Designers’ Needs
• One-day and even same-day production
• Multiple shipping options
• Three production and pickup locations
• White label shipping options
• Direct mail & list purchase services
• Design templates available
“Great job, PsPrint! Ordered 1,000 postcards on Saturday, and client got them this morning (Monday)! Fast, quality work! Thanks!”
Creative Union Design - Phoenixville, PA
Direct Mail Delivers
The largest direct marketing vehicle –
$577.4B projected to grow 2.7% through 2016 ($16B ann)
Direct Mail Delivers
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Benefits of Direct Mail
TIP: Nearly 83% of small business customers live within 5 miles of the business
EDDMEvery Door Direct Mail
Benefits of EDDM
• Easy Identification• Identify your target area by city,
neighborhood, or specified distance from your business. No names or addresses needed.
• Choose your list online at USPS
• Send 200 to 5,000 pieces per day
• No permit needed
• Six compliant postcard sizes available online
or
or
Premium Marketing Products
EDDM PostcardsWe take the headache out of direct mailing and provide quality products in acceptable sizes, bundles, and quick turnaround.
•Can’t-miss sizes from 6.5” x 9” to 9” x 12”
•100-piece bundling option to meet EDDM Requirements
•Five premium paper options, including 16pt. C2S and 15pt. Velvet so your product looks professional when it arrives in the mail
•Three-day turnaround to meet your deadlines
EDDM Templates
Accepted Sizes:
•6.5” x9” Horizontal•6” x 11” Horizontal•8.5” x11” Horizontal•8.5” x14” Horizontal•8.5” x7” Horizontal•9” x 12” Horizontal•6.5” x9” Horizontal•6” x 11” Horizontal•8.5” x11” Horizontal•8.5” x14” Horizontal•8.5” x7” Horizontal•9” x 12” Horizontal
EDDM Checklist (Retail Label)
Horizontal EDDM Postcards - must have the address label and the retail indicia on the right half of the mail piece.
Background imagery can be included, but the address label and indicia must be solid white.
Vertical EDDM Postcards - must have the address label and the retail indicia on the top half of the mail piece.
Background imagery can be included, but the address label and indicia must be solid white.
EDDM Checklist (Retail Label)
EDDM Simplified Address Label - Use the address "Local Postal Customer" for all active deliveries, both residential and business. The address label needs to be placed ¼" from any outside edge of the printed product.
EDDM Retail Indicia - Use the retail indicia to the left.
The minimum size for the indicia is ½" x ½". Font must be all caps and a minimum of 4 pt. This indicia needs to be placed ¼" from any outside edge of the printed product.
Learn more at:http://www.psprint.com/popup/eddm-postcards/guidelines/https://www.usps.com/business/every-door-direct-mail.htm
EDDM Step 1 – Choose Your Listhttps://www.usps.com/business/every-door-direct-mail.htm
EDDM Step 2 – Choose Your Area
EDDM Step 3 – Choose Your Route
Click around to select multiple routes.
Purple tells you stats of highlighted route.
Select continue when done.
EDDM Step 4 – Drop Off Date
Company Name Here
Select Payment Option
EDDM Step 5 – Pay
Option 1: Pay online Option 2: Pay at Post Office
EDDM Step 6 – Next Steps
1) Print your Marketing Product with PsPrint: We utilize approved EDDM sizes for the mailpieces. Double check through Every Door Direct Mail® to see how they should be labeled for mailing. You can use the USPS Mailpiece Size Requirements tool or read the Quick Reference Guide.
2) Prepare your mail bundles (we can do this!): We recommend bundles of 50-100 pieces.
3) Print out your forms: 1 separate Facing Slip for each bundle you create. EX: Bundles of 50 would require 35 Facing Slips, or bundles of 100 would require 18 Facing Slips.
EMERYVILLE POST OFFICE (3 routes, 1732 delivery addresses) – 94608-C002, 483 delivery addresses;94608-C003, 523 delivery addresses; 94608-C014, 726 delivery addresses
4) Bring your mailing(s) and forms to the above Post Office(s) on: Friday, February 20, 2015. For more information, see the Retail Post Office Listing Form .
5) Payment Information: Each Post Office accepts Cash, Debit/Credit Cards, Meter Strips, Check or Money Orders (made payable to "US Postal Service" or "Postmaster") for Every Door Direct Mail – Retail® with the approved Retail Indicia on each mailpiece.
Standard Direct Mail
Benefits of Standard Direct Mail
Before The List & Printing…1. Apply for a permit (PS Form 3615)
2. Pay permit and annual fees - commercial mailings from one Post Office™ for 1 year. Separate from the permit imprint application and postage and fees
Check out the Business Customer Gateway (approx fee $220-$275):https://gateway.usps.com/eAdmin/view/signin
• When designing your permit imprint, include the following:Line 1: Rate Marking (includes mail class in all capital letters)Line 2: The words "U.S. Postage PaidLine 3: City and state where permit is heldLine 4: The words “Permit No.” and your permit imprint number
• Mailing RequirementsAt least 200 mailpieces of 50 lbs. with each piece weighing the same. Create a mailing at least once every 2 years to keep permit account active. Do not hand-draw or use typewritten Permit Imprint Indicia on mailpieces. Mailpieces must be delivered to a Post Office or Business Mail Entry Unit (BMEU).
Direct Mail Templates
Available in First Class and Standard Mailing:
CatalogsBookletsBrochures• Half-Fold • Tri-Fold • Z-Fold • Right-Angle• Double Parallel
EnvelopesGreeting CardsInvitationsNewslettersPostcards
Indicia
STANDARD DIRECT MAIL: Indicia used depends on the mailing format and speed in which you want to mail your direct mail pieces.
Premium Marketing Products
Direct-Mail PostcardsWe will process your list, label and mail your postcards. It's that easy.
• Orders of 500 pieces or more
• Economical standard postage and faster first-class options
• Five premium paper options, including 16pt. C2S and 15pt. Velvet so your product looks professional when it arrives in the mail
Premium Marketing Products
Brochures - New Paper & FoldsEasily create stand out fundraising pieces with unique folds and sturdy stock, that you can hand out or direct mail.
•New ECO FRIENDLY 13pt. Matte Recycled Stock so your message will be backed with a professional look and feel
•New gate, double-gate and four-panel accordion folds to meet your creative needs
Premium Marketing Products
Booklets & CatalogsLet us print, address and mail your catalogs for you. You can purchase a targeted list or upload your own.
• Multiple paper and cover stocks available
• Saddle-stitched (stapled), wire-0, or go custom with perfect binding
• Various size options: 8.5" x 11", 5.5" x 8.5", 6" x 6", 12" x 12"
Questions?
Appendix
EDDM Forms
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