A MARKET SURVEY ON EASTERN CURRY POWDER WITH SPECIAL REFERENCE TO COIMBATORE CITY

A MARKET SURVEY ON EASTERN CURRY POWDER WITH SPECIAL REFERENCE TO COIMBATORE CITY

CUSTOMER PERCEPTIONQUESTIONNAIRE

I. PERSONAL FACTORS

1. Name

:

2. Address

:

3. Age

:

Below 20

21-35

36-50

Above 50

4. Gender

:

Male

Female

5. Educational qualification:

SSLC

HSC

Under graduate

Post graduate

Others please specify..

6. Occupational Status:

Student

Professional

Housewife

Government employee

Others please specify..

7. Income (Monthly):

Below 2000

2001-5000

(In Rupees)

5001-8000

8001-11000

Above 11000

II. BUYER BEHAVIOURS8. Are you aware of Instant Curry Powders?

Yes

No

9. If yes, what are the brands that you have used?

Eastern

Aachi

CBR

Shakthi

JB

Annapoorna

10. How did you come to know about Eastern Curry Powder?

Friends

Dealer Recommendation

Merchandising

11. Are you a regular user of Eastern Curry Powder?

Yes

No

12. Where do you buy Eastern Curry Powder?

Near by Dealer

Super Market

Hawkers

Others please specify .

13. How frequently do you purchase Eastern Curry Powder?

Weekly

Monthly

Bi monthly

Rarely

III. Customer Satisfaction14. How satisfied are you with Eastern products?

Highly Satisfied

Satisfied

Neutral

Dissatisfied

Highly Dissatisfied15. What is your opinion about the availability of Eastern Products?

Highly Satisfied

Satisfied

Neutral

Dissatisfied

Highly Dissatisfied

16. What is your opinion about the quality of Eastern Products ?

Highly Satisfied

Satisfied

Neutral

Dissatisfied

Highly Dissatisfied

17. Would you continue to buy Eastern products in the future?

Yes

No18. Your opinion about current package of Eastern Products.

Highly satisfied

Satisfied

Dissatisfied

Neutral

Highly Dissatisfied19. Do you have a tendency to recommend Eastern Products to your friends and relatives, after using it?

Yes

No

IV. Factors influencing Purchase Decision

20. Which of the following factors have induced you to purchase Eastern Curry Powder

Price

Taste

Colour

Brand Image

Availability

Others Please Specify

V. Market Position

21. Which particular product in Eastern Curry Powder comes to your mind spontaneously?

Chicken masala

Mutton masala

Pickle powder

22. According to you, which particular brand is the Market leader in curry powder?

Eastern

Achi

CBR

Shakthi

JB

Annapoorna

VI. Consumer Perception

23. What is your opinion about the price of Eastern Products?

Highly Satisfied

Satisfied

Neutral

Dissatisfied

Highly Dissatisfied

24. Why do you choose instant curry powder instead of home-made one?

Time horizon

Non Availability of Ingredients.

Lack of knowledge

Others please Specify ..

25. Do you suggest any further improvements in Eastern Products?

Price

Package

Quality

Quantity

Others please specify .

26. Suggestions if any?......................................................................................