PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC.

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ONLINE MARKETINGSOLUTIONS FOR

PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC.

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ADVERTISING.COM TODAY

Additional Advertising Network SolutionsVideo advertising networkSearch engine marketing servicesManaged lead generation servicesMobile advertising network (Third Screen Media)

Comprehensive Publisher SolutionsInventory MonetizationInventory Management (Ad Serving)

Growing Global Business9 European Countries & Japan

Our Leading Web Display Network6000 websites across the US and EuropeOver 700 active advertisers across the US and

Europe2.5 billion ad impressions served per day

PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC.

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INDUSTRY-LEADING SOLUTIONS

Advertising.com provides industry-leading solutions for each stage of the consumer purchase process.

PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC.

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Audience LeadBack populations are created from behaviors collected from a number of different behavior providers.

AUDIENCE LEADBACK

Bank of America can target our Audience LeadBack Personal Finance population. We collect behaviors from a number of

financial sites.

News Entertainment Sports

Bank of America can target these users across the Advertising.com

network.