Better Place Life cycle thinking in a business model

Inbal Sternberg

Global environmental manager

2012 Better Place 2

A WORLD NO LONGER

DEPENDENT ON OIL

"Better Place case study is

promising and sets an excellent

example for a significant

ecological innovation, as well

as revolutionary green growth,

that could serve as a model for

other industries and countries".

Better Place was chosen as one of

the OECD case studies

for “radical and systemic eco-

innovation”

2012 Better Place

BETTER PLACE VISION

3

A WORLD NO LONGER

DEPENDENT ON OIL

“HOW WOULD YOU MAKE

THE WORLD A BETTER

PLACE BY 2020?” DAVOS WORLD ECONOMIC FORUM, 2005

- 5 0 5 10 15 20

Other

Buildings and

agriculture

Industry

Transport

mb/d

OECD

China

Other non-OECD

Inter-regional (bunkers)

2012 Better Place

THE FUTURE OF OIL WILL BE DRIVEN BY TRANSPORT

4

Source: International Energy Agency, 2010

Change in primary oil demand in the New Policies Scenario, 2009-2035

All of the growth in oil use comes from non-OECD countries, mainly for transport, more than offsetting declines in the OECD in all sectors

2012 Better Place

Changing the ecosystem of the gasoline car

5

Noise &

air

pollution

Climate

change Peak oil

Economic

crisis

Renewable

energy

Smart

charging

Air quality

& silence

CO2

reduction

2012 Better Place 6

Translating the insight into a business model

• Company founded in 2007

• Company valued at 2.25B$, believed to be the one of largest

clean-tech investment in history

• Strong global investors and partnerships

2012 Better Place 7

Scaling

Better Place China

Better Place

Netherlands

2012 Better Place 8

Customer

service

Renewable

energy

Charging

and Switching

infrastructure

Electric vehicle

OSCAR

Li-ion battery

What are we about?

2012 Better Place 9

Israel: our pilot country

2012 Better Place

COMPANY POLICY* AND STRATEGY

10

* Excerpt from Better Place environmental, safety and

quality policy.

2012 Better Place

WE MAKE ELECTRIC CARS MAKE SENSE

11

BATTERY SWITCHING STATIONS Viable solution for range extension AND energy storage!

COST OF OWNERSHIP Separating EV ownership from the battery

ELECTRICITY IS ALREADY EVERYWHERE Using existing utilities for transportation (vs. gas/hydrogen)

SMART GRID-SMART CHARGING controlling and balancing the grid demand

OSCAR In-car software to manage the energy needs of the driver

Thank you for your attention!