Eddie CooperOUGD301

Brief 2

Proper Bait

Background/considerations:

There are lots of other fishing manuals out there today so try to make yours stand out from the competition. The potential audi-ence for the will be very broad so make sure you design something that will appeal to everyone. The book will have to hold a lot of information so make sure that is it easily read.

A5 formatHard Back

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Brief

Making use of all the information and re-search sourced for the proper bait - fish-ing and life style magazine collaboration which ended, put together and design an informative book that will teach beginner fishermen the ins and outs of learning how to be a top angler.

1/3

palantino

Eddie CooperOUGD301

Brief 2

Proper Bait

Cover

The logo originally designed for Proper Bait - fishing and lifestyle magazine was screen painted metallic gold onto the hard back cover to match the colour of the gold hook binding the book. A minimalist classy feel was given to the cover because I felt it would be appropriate for all audiences.

Typefaces

Champagne & Limousines: Chosen for introductions and headers throughout the book, this was due its bold-ness and quirkiness for certain letter forms, adding different feel to the book from oth-ers.

Aller: Chosen for body text, this is because of its readability even at a small point size.

Bind

The book is bound with fishing line and held together using a gold fishing hook. Which is why perfect bound Japanese stab bind, to allow the fishing line to be on dis-play add to the design of the cover with the gold hook being the main focal point.

2/3

Eddie CooperOUGD301

Brief 2

Proper Bait

Grid

Due to the broad potential audience for the book the grid was designed to maximise readability, allowing as much information per page without the page seeming clut-tered, also help to add a visual consistency throughout every page of the book.

Content

The content was mainly sourced whilst conducting research for the fishing maga-zine collaboration. Contains everything you need to know to become a top angler from setting up your rod to how and where to catch a specific species of fish.

3/3

Sections with large amounts of body-text to be laid out the page.

Less cluttered sections, for lists and pages with not much content.

Images