PROPAGANDA TECHNIQUES

Propaganda: An extreme form of persuasion for the purpose of getting people to do certain things or think a certain way. Propaganda appeals to emotions rather than to intellect, and many times, only one side of a situation is presented.

BANDWAGON An appeal for others to “

join the crowd” in order to be on the “winning side”

Bandwagon Examples http://

www.youtube.com/watch?v=upclJMOnlSs

http://www.youtube.com/watch?v=EaXOttV2VJ0

http://www.youtube.com/watch?v=N6SffLLoS_M

TESTIMONIAL A famous person endorses

a product, person, or idea.

TESTIMONIAL EXAMPLE http://www.youtube.com/watch?v=J8kMrL

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http://www.youtube.com/watch?v=L_U2lEgvMq0

http://www.youtube.com/watch?v=urM7eYh5ON4

CARD STACKING Presenting only the positive

information and leaving out anything that may be negative.

Card Stacking Example http://www.youtube.com/watch?v=nkuRe

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http://www.youtube.com/watch?v=OTZvnAF7UsA

GLITTERING GENERALITIES

Emotionally appealing words or images are used to describe a product or idea, but no evidence is given to support it.

Glittering Generalities http://www.youtube.com/watch?v=v9lkm

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http://www.youtube.com/watch?v=rUrf6Qg4T4E

NAME CALLING The use of words that have

negative connotation towards opposing products.

Name Calling Example http://www.youtube.com/watch?v=BpOvz

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http://www.youtube.com/watch?v=XU0zFFZ28Xs&feature=results_main&playnext=1&list=PL711738FD92BF6542

http://www.youtube.com/watch?v=TxqRg2Nohso

PLAIN FOLKS The use of common, ordinary

people to promote a product.

Plain Folk Examples http://www.youtube.com/watch?v=gpuRx

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http://www.youtube.com/watch?v=EkC-mCEDiR0

http://www.youtube.com/watch?v=rmPRHJd3uHI

REWARDS The use of gimmicks,

rebates, free toys, etc. to promote and sell a product.

Rewards Example http://www.youtube.com/watch?v=TqHSIi

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http://www.youtube.com/watch?v=pPKtBM99kAc

EMOTIONAL APPEAL The use of humor,

something sad, repetition, and jingles etc. to get your attention and remember a product.

Emotional Appeal Example http://www.youtube.com/watch?v=9gspEl

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http://www.youtube.com/watch?v=f_SwD7RveNE

http://www.youtube.com/watch?v=MKqG-gqejtI

TRANSFER Uses your feelings about one

thing to get you to feel the same way about another thing. It can either use a positive image to get you to like something or a negative image to get you to not like something.

Transfer Examples