First They Killed My Father Unit

Advertisements that convince consumers to purchase a product or support an idea because a majority of people are using the product or supporting the idea.

Advertisements that convince consumers to purchase a product or support an idea because it is associated with the avoidance of a terrible future event or disaster.

Advertisements that convince consumers to purchase a product or support an idea because it is associated with vague, positive ideals such as democracy, family values, personal freedom, and civilization.

Advertisements that convince consumers to purchase a product or support an idea because it is associated with an incorrect or incomplete conclusion based upon true premises.

Advertisements that convince consumers to NOT purchase a product or support an idea because it is associated with a negative image.

Advertisements that convince consumers to purchase a product or support an idea because it is identified with common people from everyday walks of life.

Advertisements that convince consumers to purchase a product or support an idea because a celebrity endorses it, testifying to its worth.

Joe Louis, or “The Brown Bomber”, held the

Heavyweight Championship for almost 12 years.

Advertisements that convince consumers to purchase a product or support an idea because it is associated indirectly with a cultural image such as a patriotic or religious symbol.