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2013 SOND Directory Gallery
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table ofcontents
BloomNet
3Products
15Services
23Technology
33Team
Directory1 Old Country RoadCarle Place, NY 11514800-BloomNet(800-256-6663)
Directory TeamPublications Director: Fred RussellPublications Coordinator: Colleen MillerLead Designer: Andrea PrendamanoGraphic Artist: Kevin Bright
WeLCOMeto your 2013
June Directory
PRODUCTSBloomNet
4Harry London
81-800-Baskets.com
10WorldFlowers.com
11Fruit Bouquet
12Anagram
13Yankee Candle
14Sympathy Guide
BloomNet Products 2013 HARRY LONDON
Email [email protected] us at www.MyBloomNet.net
Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Products4
Since 1922, Harry London has offered the finest hand-crafted chocolates. Today,
Harry London’s Best Selling Everyday and Signature Line of Chocolates are a winning
combination for retail sales! Best Selling Everyday Harry London Chocolates, now
available through BloomNet Products, include Buckeyes, Joys, Gourmet and Mini
Chocolate Covered Pretzels, as well as everyone’s favorite – $100 London Mint Gift Set.
These wonderful confections provide terrific sales options for cash & carry, add-on gifts
and Gift Basket components!
A.5.5oz. Mini PretzelsMilk, dark, white and peanut butterpretzels in handsome gabbled gift boxes.Product SKU#:29970: Milk Chocolate Mini Pretzels29971: Dark Chocolate Mini Pretzels29972: White Confection Mini Pretzels29973:Milk Peanut Butter Pretzels NuggetsMSRP: $5.00 | Unit Price: $2.50Case Pack: 6 | Case Price: $15.00
B.5.5oz. Everyday JoysIndividually wrapped Joys in avariety of mouth watering flavors.Product SKU#:29964: Cappuccino Biscotti Joys29965: Mint Cookie Joys29966: Milk Crispy Joys29967: Milk Pretzel Joys29968: White Pretzel Joys29969: Peanut Butter Crispy JoysMSRP: $5.00 | Unit Price: $2.50Case Pack: 6 | Case Price: $15.00
BEST SELLING CHOCOLATESfrom Harry London
A
Visit us at www.MyBloomNet.net today!5bloomnet products
C.5.5oz. Buckeyes Gift Box (not shown)Delicious peanut butter Buckeyes in ahandsome gift box for everydaygifting occasions.Product SKU#: 29974MSRP: $6.00 | Unit Price: $2.94Case Pack: 12 | Case Price: $35.25
D.NEW 12.25oz. Harry London Buckeyes TinIndividually wrappedBuckeyes made withcreamy peanut buttercoated in luscious milkchocolate in a gift tin.Product SKU#: 29828MSRP: $12.00 | Unit Price: $4.65Case Pack: 12 | Case Price: $55.80
E.8oz. Gourmet Chocolate PretzelsLarge gourmet pretzels drenched in rich,creamy milk chocolate and presented in theperfect holiday box.Product SKU#:29962: White Confection Covered Pretzels29961: Milk Chocolate Covered PretzelsMSRP: $10.00 | Unit Price: $3.90Case Pack: 12 | Case Price: $46.80
F.13.5oz. London Mint $100 Bill Gift BoxCreamy mint and milk chocolate in anovelty $100 bill gift box.Product SKU#: 29975MSRP: $12.00 | Unit Price: $5.92Case Pack: 12 | Case Price: $71.007oz London Mint $100 Bill Gift BoxProduct SKU#: 29976MSRP: $6.00 | Unit Price: $2.70Case Pack: 18 | Case Price: $48.60
B
D
E F
BloomNet Products 2013 HARRY LONDON
Email [email protected] us at www.MyBloomNet.net
Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Products6
SWEET PRODUCTSHarry London’s premium Signature Line of Chocolates is
packaged in a sleek, sophisticated package to offer a
beautiful presentation. Hand-crafted by expert chocolatiers,
Assorted Chocolates are hand packed in a one of a kind tray
and are available in three sizes. Individually wrapped dark and
milk chocolate Squares and Batons are created in a variety of
delicious flavors and provide flexible point of sale and gifting
options. Flexible single product purchasing and replenishment
options at prices you can afford!
A.Signature 14oz. Assorted ChocolatesProduct SKU#: 97738MSRP: $30.00 | Unit Price: $8.25Case Pack: 12 | Case Price: $99.00
B.Signature 2oz. Assorted GourmetChocolatesProduct SKU#: 97741MSRP: $5.00 | Unit Price: $2.36Case Pack: 24 | Case Price: $56.74
C.NEW 5.5oz. EverydayGabled Box CollectionIndividually wrapped gourmetchocolate in a variety of flavorsin gables gift boxes.Product SKU#:92796: LondonMints92804: Soft Caramels92800: Raspberry Truffles92807: Peanut Butter Meltaways92811: French Vanilla Mochas92815: Hot Fudge TrufflesMSRP: $4.99 | Unit Price: $2.50Case Pack: 6 | Case Price: $15.00
D.Signature 8oz. AssortmentProduct SKU#: 97742MSRP: $20.00 | Unit Price: $6.49Case Pack: 12 | Case Price: $77.78
C
D
B
A
Visit us at www.MyBloomNet.net today!7BloomNet Products
FreeDisplay$442
VALUE!
EVERYDAY DISPLAYCollection
The Everyday Display rack is filled with some of
Harry London’s best sellers and are a delightful way
for consumers to experience our wonderful variety
of chocolates. The rack is FREE with the purchase of
the inventory package of chocolates. The inventory
package is almost enough to fill the rack TWICE!
Great value and great price.
HARRY LONDONEveryday Display RackINCLUDES
(1) Peanut Butter Meltaways (1) Milk Sea Salt Caramels
(1) Buttery Caramels (1) Dark Soft Caramela
(1) Milk London Mint (1) 14oz Assorted Chocolates
(1) 8oz Assorted Chocolates (1) 8oz All Milk Assortments
(1) 2oz Assorted Chocolates (1) 8oz All Dark Assortment
(1) Milk Chocolate Squares (1) Dark Raspberry Squares
(1) Dark and Milk Squares (1) Dark Squares
(1) 14oz Assorted Truffles (1) 7oz Assorted Truffles
(1) 7oz All Milk Truffles (2) 25oz Assorted Truffles
(1) 7oz All Dark Truffles (1) Dark Raspberry Truffles
(1) Milk Pralines
Ships in multiple master cartons.
Product SKU#: 97737 | Unit Price: $1,293.003 monthly installment payments of $431.00Dimensions: 23”W x 79”H
MOVABLE RACK!
BloomNet Products 2013 1-800-BASKETS.COM
Email [email protected] us at www.MyBloomNet.net
Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Products8
GIFT & GOURMETBasket Program
What’s the perfect complement to your shop’s beautiful fresh floral arrangements?
Our sophisticated gourmet gift baskets, of course. Designed to be affordable, easy-to-
offer and profitable for your business, our gourmet gift baskets arrive pre-made and
start at just $29.99. They’re handcrafted and filled with high-quality, world-class foods,
and always reflect well on your store and make a great impression on your customers
and their friends and loved ones. Together, we can make your full-service shop your
customer’s first choice for all their floral and gourmet gift giving needs.
Deluxe Balsam Gift BasketProduct SKU: 92453BN
MSRP: $22.94Case Pack: 2 | Case Price: $45.87
Unit Measures: 11”H x 7”W x 13 ¼”L
Visit us at www.MyBloomNet.net today!9bloomnet products
Happy Birthday Decorated PretzelsProduct SKU: 89843BN
MSRP: $24.99 | Unit Price: $12.50 | Case Pack: 2 | Case Price: $25.00
All Smiles Sweets & Treats BasketProduct SKU: 89844BN
MSRP: $19.99 | Unit Price: $10.50 | Case Pack: 2 | Case Price: $21.00
Great Big Happy Birthday Sweets & Treats Gift BoxProduct SKU: 89845BN
MSRP: $39.99 | Unit Price: $19.25 | Case Pack: 2 | Case Price: $38.50
Moments of Relaxation Spa TowerProduct SKU: 89846B
MSRP: $89.99 | Unit Price: $56.00| Case Pack: 2 | Case Price: $112.00
check out our everyday assortment of retail Gift baskets available at www.BloomNet.net
BloomNet Products 2013 WORLD FLOWERS
Email [email protected] us at www.MyBloomNet.net
Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Products10
Introducing an exciting new way of purchasing the freshest flowers from all over the planet!
Visit WorldFlowers.com
Logonusing your Bloomnet shopcode and purchase usingyour clearinghouse account.
Productsfrom Holland, South & CentralAmerica, U.S. Canada
We ShipNext Day Air, Next Day Priority,Saturday Delivery, FOB,Cold Chain
We offer all varietiesNext Day, Prebooks, StandingOrders, Quarterly StandingOrder specials
BloomNet Products 2013 FRUIT BOUQUETS
GROW YOUR BUSINESSwith delicious fruit arrangements for any occasion! A sweet business opportunity.
BenefitsExpand your business by introducing an entirely new product category.
Attract new customers, deliver to more customers, and increase your
local customer base.
Increase your in-wire volume by becoming one of the select few fulfillers
of Fruit Bouquets™ in your local market.
Leverage your existing retail location an delivery/fulfillment capabilities.
Leverage the national marketing reach of 1-800-FLOWERS.COM®, the
most recognized brand in consumer gifting.
Low cost of entry and sizeable revenue growth opportunity.
Broaden your assortment for every gifting occasion, including major
holidays.
Optimize existing delivery trade zone within your current market.
Join this exciting new program now and become a part of its rapid
growth from its early stages.
Visit us at fruitbouquets.com
To inquire about becoming a fruit bouquet filler, email us at: [email protected]
Visit us at www.MyBloomNet.net today!11BloomNet Products
BloomNet Products 2013 BALLOONS
Email [email protected] us at www.MyBloomNet.net
Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Products12
18” Foil BalloonsBest selling occasion, colors, designsand sentiments! Features Baby, Get Well,Happy Birthday, Love, Valentine’s Day,and Mother’s Day.
Occasions: Birthday, Get Well, LoveAnniversary, Baby
Case pack: 25 | Case Price: $16.25Unit Price: $0.65 | Suggested Retail Price: $3.99
Case pack: 100 | Case Price: $65.00Unit Price: $0.65 | Suggested Retail Price: $3.99
EVERYDAY BALLOONS18” Sentiment Assortments. Choose from the largest selection of best selling foil balloon shapes & designs
Big White Birthday CakeShape Mylar Balloon
Code: #92822 | Unit Price: $2.50Case Pack: 12 | Case Price: $30.00
Mixed Sentiment MylarBalloon Assortment
Code: #92841 | Unit Price: $2.50Case Pack: 12| Case Price: $30.00
includes:3 Tiny Bundle Rattle Shape,3Thank You Burst Shape,3 Bumble Bee Shape3 Chatterbox Orange Flower Shape
Call the BloomNet Product Sales Team at 1-800-322-2421or visit BloomNet.net for more information.
Baby Marquee Shape Mylar Balloon
Code: #92830 | Unit Price: $2.50Case Pack: 12 | Case Price: $30.00
includes:6 Baby Girl Marquee Shape6 Baby Boy Marquee Shape
BloomNet Products 2013 YANKEE CANDLE
Fragrance of the MonthThis well-established promotion consistently provides
increased floor traffic and sales, month after month.
How the program works:
1. Choose the month(s) in which you would like to participate
2. Choose whether you would like to purchase 1, 2 or all 3recommended fragrances.
3. Choose the forms you wish to purchase at 15% off wholesale
4. Choose the level of your buy-in
5. Place your order for any of the available months and select yourpreferred ship dates. Don’t forget your FOM marketing collateral
(stickers and signage)!
ACT NOW! If you are not already an Authorized Yankee Candle®
Retailer, call our product specialists at 1-800-322-2421 ext.553,or visit us at yankeecandle.com.
To order, call: 800-322-2421 x553fax: 904-520-4610 | www.BloomNet.net
Top5 Rea
sons
to Particip
ate
in FOM
1. Boosts A
verage Tran
saction
2. Increase
s Volume
3. Offers Va
lue
4. Drives Im
pulsePurch
ases
5. Encourag
es Trial of N
ew
Fragrances
and Forms
$300 minimum buy-in per month required and cannot be combined with any other offer; 15%
discount is taken on the total purchase after the minimum buy-in is achieved; orders cannot ship
more than three months prior to the in-store program start date; only one replenishment order is
allowed per month and must be submitted by the 10th of each month (example: January’s FOM can
be replenished once and must be received by January 10th); replenishment orders must ship ASAP.
As an authorized Yankee Candle® retailer, you will receive:FREE Shipping on all orders over $300
FREE Display on initial starter package (new customers only)
5% DISCOUNT on initial starter package
Visit us at www.MyBloomNet.net today!13BloomNet Products
ColleCtions15 separate colorsections, including
sympathy for the home& plant collections.
ArrAngementsOver 125 fresh newindividual sympathy
arrangements.
lAtest trendsFeaturing bothcontemporary &
traditional designsbased on consumer
demand.
Florist FriendlyDesigns utilize the
most commonly usedfloral varieties & can bere-created with ease by
your designers!
mArketingLeverage professional
tools to market to funeraldirectors & customers
both in person& online.
AFFordAbleMost affordable
Tributes Selection Guidein the industry-starting
at ONLY $49.99*!
1-800-FlOWeRS.COM®
Sympathy Collection is nowavailable as a BloomNet expressions of flowersselection guide insert
Sympathy Collectioninsert ONLY $49.99*
Sympathy Collection insert &Stand Alone Binder $59.99*
don’t delAy!to place your order, visitwww.bloomnet.netor call us at
1-800-BloomNet (1-800-256-6663)
ofSYMPAThY SeLeCTiON GuiDe
expressions of flowers-tributes
Grow your Sympathy Business with Professional Marketing Tools powered by BloomNet
Email [email protected] us at www.MyBloomNet.net
Call us at 1-800-BloomNet (1-800-256-6663)bloomnet products14
SERVICESBloomNet
16Floriology Institute
18Florist Quality Care Program
19Vehicle Wrap Program
20Corporate Custom Apparel
21Wedding Wire
22Vase Expressions
BloomNet Services 2013 FLORIOLOGY INSTITUTE
Email [email protected] us at www.MyBloomNet.net
Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Services16
Give yourself a raise
EDUCATION PAYS!BloomNet offers a State of the Art Education Facility to provide retail florists
the training tools needed to build a solid foundation to the floral community.
FLORIOLOGY INSTITUTE OFFERSPrinciples & Elements | Modern Twist on Everyday Design
Wedding, Party & Event | Sympathy of TodayCompetition | Certification | Prom & More!
JACKIE LACEYAIFD, PFCI, CFD
OUR INSTRUCTORS
DONALD YIMA.I.F.D, P.F.C.I
NEW CLASS FOR OCTOBER: “BLING TO CHING”Jackie Lacey is offering an exciting new course to dazzle
your customers with some sizzle. Sign up today for the
2-Day course on October 6–7. Email Nicole Gandini-Rominelli
at [email protected] or call 516-237-7973!
Enrollment is open toall industry professionals.
Visit us at www.MyBloomNet.net today!17BloomNet Services
HERES WHAT PEOPLE ARE SAYING ABOUT FLORIOLOGY:
“This was a great class andI am so thankful I was ableto attend and I learned somuch. Can’t wait to comeback soon!”
–SARAH BAdEN,KEEFES FLOWERS
“Worth every minute! WhatI learned within the firsthour was worth coming.I will be back for everycourse that I can makeit to, changed my outlookon my career.”
–dAvIdGOOdSON,BAYSIdE FLORIST
“This has inspired me tobring new energy into mycurrent and new business!Thank you!”
–ANGELA MANdIAGO,CIRCLE OF LIFE
Approved Pathway Provider
BloomNet® FloriologyInstitute Gains AIFDPathway ProviderDesign Education
Certification
OUR MISSION is to establish the premier, industry accredited educational services for the floralindustry, to build a foundation for excellence, support best practices, and enable innovativeapproaches in floral design and retail business practices that allow florists to reach their fullpotential and allow their customers to recapture the joy and expression of the language of flowers.
Bling to Ching, Prom & Morewith Jackie Lacey, AIFD, PFCI, CFD
Competitive/Certification& Portfoliowith Jackie Lacey, AIFD, PFCI, CFD
Principles & Elementswith Jackie Lacey, AIFD, PFCI, CFD
Modern Twist onEveryday designwith Donald Yim, AIFD, CPFD
Wedding Bliss & Party& Eventswith Jackie Lacey, AIFD, PFCI, CFD
january
20-24
OCTOBEr
6-7
marCh
2-4april
13-17junE
1-5
BloomNet Services 2013 FLORIST QUALITY CARE PROGRAM
Email [email protected] us at www.MyBloomNet.net
Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Services18
CONSIDER THE BAR RAISEDRecognizing BloomNet Florists nationwide for outstanding achievement and
commitment to the industry. A recognition program built by Florists for Florists.
TOMADDALIA
REGION 1
FLOWERS BYADDALIA
175 Route 37 WestToms River, NJ
08755
MARISANGOLIA
REGION 2
KARIN’SFLORIST
527 Maple Ave. EVienna, VA
22180
MARY BETHHARROLD
REGION 3
PAPILLIONFLOWER PATCH105 S. Washington
Papillion, NE68133
THIASMITHREGION 4
SILVER SPRINGSFLORAL & GIFTS800 Central SW, Ste. C
Albuquerque, NM87102
DAVIDHEROMAN
REGION 5
ORIGINALHEROMAN’S
2291 Government St.Baton Rouge, LA
70806
OK
GA
VA
NY
FL
NM
MD
TX
KS
NE
SD
NDMT
WY
COUT
ID
AZ
NV
WA
CA
OR
KY
ME
PA
MIMA
RICT
WV
OH
IN
IL
NCTN
SC
ALMS
AR
LA
MO
IA
MN
WI
NJ
VT
NH
DE
REGION 1
Tom AddaliaFlowers by Addalia
A
C
REGION 2
Maris AngoliaKarin's Florist
REGION 5
David HeromanOriginal Heroman's
REGION 4
Thia SmithSilver SpringsFloral & Gifts
IL
IA
WI
REGION 3
Mary Beth HarroldPapillion Flower Patch
FloristQu
ality Care Program
Here’s how to find aQuality Care ProgramAward Winner whereyou’re sending an order!Look for the Quality CareLogo next to the shop namein both the printed oronline directory. Look forthe highly visible displayads in the directory. To finda complete list of winnersgo to www.bloomnet.net.
Florist Quality Care Board 2013 - 2014
Visit us at www.MyBloomNet.net today!19bloomnet services
did you KnoW?• Vehicle signage garners over 8 million
impressions in a 12 month period.*• 92% of people notice and read
graphics on wrapped vehicles.*
desiGns• choose from a large selection
of design templates• custom options available• printed on state of the art 3M vinyl
with gloss laminate• a proof will be sent for authorization.
installation• apply 12 monthly installments to your
bloomnet clearinghouse statement• installation is included in price• color spot has a nation-wide network
of certified wrap installers• installation only takes 1 – 2 days!• color spot offers performance
guarantee of 3 years
for more information, call us at 877-345-spotor go to http://wrap.bloomnet.net
vehiCLe WRAPS DRive BuSiNeSSiN The RiGhT DiReCTiON
BloomNet Services 2013 CUSTOM APPAREL
Email [email protected] us at www.MyBloomNet.net
Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Services20
OUTFIT YOUR STAFF AND SHOPwith Custom Apparel and Supplies
OUR PROGRAM INCLUDES:
• User-friendly online ordering
• Superior customer service
• Customization (shop name & logo)
• Quality brand name apparel (uniform quality available – wrinkle free)
• Preferred pricing for BloomNet Florists
• Diverse product and color mix
• Apply to your Clearinghouse account
Visit our Online Store for Uniform and Shop Supplies
http://apparel.bloomnet.net1-800-366-4924 x369
Uniforms:• Shirt
• Aprons
• Name badge
• Hat
• Jacket
• Sweatshirt
Shop Supplies:• Gift Bags
• Pens
• Flexi Vases
• Magnets
• Door Mats
• Calendars
Visit us at www.MyBloomNet.net today!21BloomNet Services
GROW YOURWedding Business
Leads: Receive FREE leads fromengaged couples in your local area.
Online Reviews: Easily compile andpromote those positive weddingreviews on your homepage.
Forums: Participate in weddingblogs to share ideas, experiencesand helpful advice.
Events & Deals: Showcase your events& deals to attract potential clients.
Online is where the action is: 77% ofcouples plan their wedding online.
Direct Connect: Bride’s will have directaccess to the florist’s website, imagegallery and contact information.
Fastest Growing Network
6 Million Visitors Per Month Manage all your advertising acrossnumerous sites all in one place
ADVERTISESave 25% offall advertising
packages
BloomNet’s Wedding Wire™ programreaches 6 million brides each monthwith a customizable online store front,flexible advertising packages, andaffordable pricing with exclusive discountsfor BloomNet Professional Florists!
For more information, go to wedding.bloomnet.net
BloomNet Services 2013 VASE EXPRESSIONS
Email [email protected] us at www.MyBloomNet.net
Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Services22
Create a one-of-a-kind truly original gift with
VASE EXPRESSIONS
EXCLUSIVE to BloomNet florists BloomNet is excited to introduce Vase Expressions™,
an innovative retail program Exclusive for BloomNet Professional Florists!
What is Vase Expressions ?
Vase Expressions allows customers to personalize their floral arrangement vase with
a photo of their choice.
How Does it Work?
Customers simply bring a digital photo from their phone or
download one from their Facebook page and bring to a
participating BloomNet Florists shop to turn their
arrangement into an extra special, memorable gift.
The Vase Expressions portal is also pre-loaded
with dozens of background images to help your
customers express themselves perfectly! Your
customers will love this creative and impressionable
opportunity to personalize their arrangement.
CALL 1-800-BLOOMNETFOR MORE INFORMATION
ReROC
OHAPPY ANNIVERSARY MARIANNE
LOVE, PAUL
TECHNOLOGYBloomNet
24Business Management System
26Credit Card Processing/Hardware Procurement
27BloomNet Essential
28Directory Online
29Hosted Websites
30Single Platform
31Vase Expressions
32Essentials App
BloomNet Technology 2013 BLOOMNET MANAGEMENT SYSTEM
Email [email protected] us at www.MyBloomNet.net
Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Technology24
More productivity means more profits.
With BloomNet’s state-of-the-art Business
Management System and its easy-to-use
software you can get more done in less
time – increasing efficiencies and reducing
operating expenses. Best of all, this intuitive,
comprehensive and web-based point of sale
solution gives you the freedom to be a
creative floral artisan, allowing you to
concentrate on growing your business
instead of thinking about your technology.
Focus on your customers, not your software
•Designed by florists...for florists.
•Easy single-order entry screen.
•Fully integrated with BloomNet Essential and
BloomNet Hosted Websites, enables you to
provide seamless best-in-class customer service for all your orders.
One system does it all
•Captures orders, verifies addresses for deliveries, routes orders for drivers, tracks
sales tax, prints professional enclosure card messages, and much more.
•Provides increased visibility into your business intuitive pre-configured reports,
eliminating the time-consuming manual tracking of information.
•Frequent software enhancements to meet your growing business needs.
•Designed to make you independent of your wire service.
Everything you need, for less than you expect
•Affordable pay-as-you-go pricing with flexible monthly payments.
•No long term contracts.
•At as low as $150 per month, the system costs less than $0.94 an hour,
enabling your most productive employees to focus on what they do best.
BLOOMNET BUSINESS
MANAGEMENT SYSTEM
Visit us at www.MyBloomNet.net today!25bloomnet technology
FEATuRES AT A gLANCE
Point of Sale
•Quick Order entry & Management (Cash & Carry, Delivery, Outwire)
•Customer Receipt and Super Ticket with enclosure Card
•Real-time Credit Card Processing
•Complete Product Catalog (including 1-800-FLOWeRS.COM® and BloomNetSelection Guide collections, and your own shop-specific gifts and arrangements)
•Robust Customer Database
order Management
•Order Modification (edit, Cancel, Reject)
• integration with BloomNet Wire Service
• integration with BloomNet hosted Websites
•Ability to enter inbound orders from wire services other than BloomNet
Business Management
•Work Queues (To Be Designed, Awaiting Delivery, Out For Delivery)
•Delivery and Trip Routing
Financial
• integrated Credit CardProcessing allows for automaticadjustments and additionsagainst the transaction
•Automated tax calculationand reporting
•Cash Flow analysis(incorporating wire servicerules and percentages)
•Automated Tax Calculation
•Custom Promotion Codes
BloomNet Technology 2013 CREDIT CARD PROCESSING
BloomNet Technology26
CREDIT CARD PROCESSINGSave money and enhance your bottom line. Relieve the workload burden of managing credit card
transactions. And relax, knowing your customers’ credit purchases are being processed with the
highest security and reliability. BloomNet’s Credit Card Processing offering is the low-cost solution
that delivers tangible benefits to your business every day.
Exceptional service, simple pricing. Clear advantages.
•Integrates directly with the BloomNet Business Management System
and BloomNet Hosted Websites for automatic real-time processing.
•Service provided by a third party. Unlike competitive
providers, BloomNet does not have visibility into
your shop’s credit card processing and clearing.
•Wholesale rates.
•Separate credit card and BloomNet
Clearinghouse statements.
•Affordable equipment leasing and purchase.
•No upfront fees.
•PCI Compliant.
HARDWARE
PROCUREMENT•We are an authorized reseller.
•Competitive pricing for all your technology hardware needs.
•Apply hardware purchases directly to your Clearinghouse Statement!
Email [email protected] us at www.MyBloomNet.net
Call us at 1-800-BloomNet (1-800-256-6663)
Visit us at www.MyBloomNet.net today!27BloomNet Technology
BLOOMNET ESSENTIALWe’ve made communicating with other BloomNet Florists a seamless experience. And now,
BloomNet Essential technology is even better. Manage each of your BloomNet orders more
effectively. Run your business more efficiently. Boost your sales, productivity and profits
immediately – all with one web-based application that’s as advanced as it is user-friendly.
Powerful technology, at your fingertips.
•Send and receive floral wire orders and messages
instantly and electronically.
•Submit Report of Incoming Orders electronically.
•Automatic printing of BloomNet orders and messages.
•Utilize “Quick Links” to access commonly used websites such as BloomNet Products and Napco.
•Enjoy automatic updates to the software without interruptions to your business.
Self-service capabilities to make your life easier.
•Access Clearinghouse Statements online.
•View Design Resource Guides, Floral Selection
Guides, recipes and product images online.
•Zip code management.
•Self suspension.
Enhance customer service with enclosure cards.
• Save time, reduce labor costs by solving a repetitive and manual task.
• No spelling errors, easy to read.
• Professional presentation reinforces branding with your shop name,
address and phone number on every order.
• Flexible, perforated format.
• Available at www.bloomnet.net
ReROC
OHAPPY ANNIVERSARY MARIANNE
LOVE, PAUL
BloomNet Technology 2013 DIRECTORY ONLINE
Email [email protected] us at www.MyBloomNet.net
Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Technology28
COMING SOON–DIRECTORY ONLINELater this Fall the Directory Online is adding a completely new way to search for
BloomNet Professional Florists. The new look will have “Google-like” landing page that
is clean and organized making finding the right florist to fill your order even easier.
Please take a look at some of the new features...
SEARCH: The initial search screen gives you the choice
to search by Resident or Business or by Facility.
A facility would include Hospital, Funeral Home or
Nursing Home. This is a great feature to help you find
the right florist for your customer’s order.
RESULTS PAGE: The results page for your search
inquiry now returns a more search engine type landing
page that allows you to view all florists on one page,
with a clean and crisp look and feel. It also allows for a
“paid for placement” advertising opportunity.
ADDRESS VERIFICATION: With new technology the
directory online will be able to verify the recipient’s
address for greater assurance. If the system cannot
confirm the address it will give
you recommendations.
Other features include Social Media, Banner Ads, Video and ImageGallery and a new Review and Recommendations Section.
Search
Results Page
Address Verification
Visit us at www.MyBloomNet.net today!29BloomNet Technology
Compete more effectively with online floral
retailers. Grow your business by giving it
more exposure. Fulfill local orders online.
Plus, offer customers the ability to send floral
orders anywhere in the U.S. through your
own e-commerce site. With BloomNet Hosted
Websites, you can increase average order
value and boost profits with orders coming
directly to you through your website. And
by utilizing our targeted online marketing
services, you’ll better engage your customers
while we do the work of managing your
website design and email campaigns.
IT’S A NEW FLORAL LANDSCAPE.
SEIZE THE OPPORTUNITIES.
•Expand your marketing reach to millions of
potential web visitors.
•Enhance customer relationships.
•Improve service, gain repeat business.
A COMPLETE WEBSITE SOLUTION.
•Easy, affordable. Powerful.
•Dozens of professionally designed templates
including seasonal and holiday themes...
change your store website design quickly and
easily.
•Simple, user-friendly website administration.
•Pre-loaded with more than 250 product
images and descriptions.
•Optimized for search engines.
•Customized banner ads to promote your shop.
•Create promotional codes, offer online specials
and site-wide discounts.
•Free holiday email campaigns sent to your
registered customers or a third party email list
you provide.
•McAfee secure. BloomNet Hosted Websites
are tested and certified daily to protect against
identity theft, viruses, spyware and other
online threats.
INCREASE YOUR VISIBILITY WITH
LOCATE MY FLORIST.
•Online portal (LocateMyFlorist.com) enables
consumers to search and locate BloomNet
Florists nationwide.
•Customers find you on the web, and connect
with you locally
•Increases your visibility to customers
world-wide.
BLOOMNET HOSTEDWEBSITES
BloomNet Technology 2013 SINGLE PLATFORM
Email [email protected] us at www.MyBloomNet.net
Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Technology30
DID YOU KNOW?When researching products or services in their local area, over 90%
of consumers now use online media. And 60% want more than just contact information*.
They want details.
For further information about SinglePlatform visit bloomnet.singleplatform.com
or email us at [email protected].
SinglePlatform. It’s yet another way BloomNet is powering-up your profit potential.
DISCOVER THE POWERof your digital storefront
Introducing BloomNet’s
Web Marketing Programpowered by
Get discovered and grow yourbusiness!
BloomNet handles the setup and shares yourshop info, featured products, photos, specialevents, and more.
SinglePlatform publishes this informationacross the web, expanding your storefrontto millions and providing the detailspotential customers are looking for.
*BIA/Kelsey Research Group
Visit us at www.MyBloomNet.net today!31BloomNet Services
BloomNet Products 2013 FLORAL SELECTION GUIDE APP
THE FLORAL INDUSTRY’S FIRSTFloral Selection Guide iPad®* App!
Like us on Facebook today for theexciting Expressions of Flowers™-Essentials
Selection Guide iPad App Launch!
*iPad is a trademark of Apple Inc., registered in the U.S. and other countries.
Your NEW BloomNet Expressions
of Flowers™ — Essential Selection
Guide will be available for iPad.
Now BloomNet Professional Florists will
have their customers, and floral designs,
in the palm of their hands, with our
state-of-the-art shopping experience!
Here are just a few of the benefitsBloomNet Florists receive:
iNNOVATIVE marketing tool to maximize
your Expressions of Flowers™ — Essentials
Selection Guide.
iNCREASE your profit potential and maximize sales
throughout your shop with Expressions of Flowers™
— Essentials Selection Guide iPad App.
iNTERACTIVE browsing experience allows
customers to shop your Expressions of Flowers™ —
Essentials Selection Guide by Occassion, Holiday,
Product Name or Price.
iMMEDIATE holiday & everyday design updates for
your Expressions of Flowers™ — Essentials Selection
Guide will be sent to your iPad!
iPAD App for your Expressions of Flowers™ —
Essentials Selection Guide is FREE for all BloomNet
Professional Florists!
Visit us at www.MyBloomNet.net today!31BloomNet Technology
BloomNet Services 2013 VASE EXPRESSIONS
Email [email protected] us at www.MyBloomNet.net
Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Technology32
Create a one-of-a-kind truly original gift with
VASE EXPRESSIONS
EXCLUSIVE to BloomNet florists BloomNet is excited to introduce Vase Expressions™,
an innovative retail program Exclusive for BloomNet Professional Florists!
What is Vase Expressions ?
Vase Expressions allows customers to personalize their floral arrangement vase with
a photo of their choice.
How Does it Work?
Customers simply bring a digital photo from their phone or
download one from their Facebook page and bring to a
participating BloomNet Florists shop to turn their
arrangement into an extra special, memorable gift.
The Vase Expressions portal is also pre-loaded
with dozens of background images to help your
customers express themselves perfectly! Your
customers will love this creative and impressionable
opportunity to personalize their arrangement.
CALL 1-800-BLOOMNETFOR MORE INFORMATION
TEAMBloomNet
34Senior Management
35Management/Senior Sales
36MAC Region 1
37MAC Region 2
38Sales Management
39Product & Directory Sales
BloomNet Team 2013
Email [email protected] us at www.MyBloomNet.net
Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Team34
VINNIE MCVEIGHSenior VP Operations
LISA CARMICHAELVP, Marketing & New
Business Development
MARC GRZESKOWIAKVP of Technology
TED NELSONVP Products & Services
GINO MAROTTADirector, National Sales
JAMES MCCANNDirector, Products & Services
FRED RUSSELLDirector, Publications
RICHARD SQUILLARODirector, Planning,
Operations & Logistics
MARK NANCE, AAFPresident
SENIOR MANAGEMENT TEAM
Visit us at www.MyBloomNet.net today!35bloomnet team
MANAGeMeNT TeAM
gREggCANigiANiSenior Manager,Credit &Collections
ELAiNE
BELLManager,Customer Service
DAVEDoBBiNSBusinessAnalyst
NiCoLEgANDiNiMarketingCoordinator
LAuRiNLADERouTEMarketingManager
KARoLSACCoNESupervisor,Tech Support
giNoMARoTTADirector,National Sales
BRENTEggLESToNRegional vPRegion 1
DAVEMELLiNRegional vPTechnology Sales
ToNYTANTiLLoRegional vPRegion 2
MoNiCAVACCARiRegional vP-Premier
ChuCKYEARiCKRegional vPNationalAccounts
SeNiOR SALeS TeAM
BloomNet Team 2013
Email [email protected] us at www.MyBloomNet.net
Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Team36
MARKET AREA CONSULTANTSRegion 1
BRENTEGGLESTONRegional VP
RICHARDBENVENISTECA (N)
ADAMCOLBERTIL, MO
BENFERROCA (S), HI
DANELOVEOK, TX (N)
JACKIEHARRELLAL, MS, LA
SHELLISHEPPLERWA, OR, AK, ID
DAVIDSHIPEKY, TN, AR
DONNASPAULDINGTX (S)
PERRYWINSLOWAZ, NM, NV, UT
Visit us at www.MyBloomNet.net today!37bloomnet team
MARKeT AReA CONSuLTANTSRegion 2
ToNYTANTiLLoRegional vP
DAViDBooKMN, Wi, iA
DougCRESCiMANNoFL (N), GA
ShARAEVANTERNYC (5 Boroughs& Li), CT (S)
BiLLJACoBSoNNC, SC
KRiSTiNMuELLERPA (e), De, NJ
MiChAELSTEPhENSiN, Mi
KENVoRiENY (C), NY (W), PA (W)
BloomNet Team 2013
Email [email protected] us at www.MyBloomNet.net
Call us at 1-800-BloomNet (1-800-256-6663)BloomNet Team38
SALES MANAGEMENT TEAM
CINDYBROOKMANCanada
DOUGPARKSIndustry Relations
LESCHODOCKRetention Specialist
TOMCONWAYMarket Area Specialist
GREGHADDADTechnology Sales Consultant
JAYLALOVETechnology Sales Consultant
JOHNSNAVLEYMarket Area Specialist
JEFFALTADONNARetention Manager
Visit us at www.MyBloomNet.net today!39BloomNet Team
PRODUCT AND DIRECTORY SALES TEAM
david toledoSales Manager
800-322-2411 [email protected]
PRODUCT TEAM DIRECTORY TEAM
ManuelaarevaloBloomNet ProductConsultant
800-322-2421ext. 550
rebekahCrawfordBloomNetProduct Consultant
800-322-2421ext. 552
JessiefairClothBloomNet ProductConsultant
800-322-2421ext. 554
JordanMaretBloomNet ProductConsultant
800-322-2421ext. 555
ashleyMCManaManYankee CandleSpecialist
800-322-2421ext. 550
kellywaltersYankee CandleSpecialist
800-322-2421ext. 551
Charlene JordanDirectory Advertising Sales Specialist
800-322-2421 ext. [email protected]
veroniCa JorCinDirectory Advertising Sales Specialist
800-322-2421 ext. [email protected]
Jeff lebergeDirectory Advertising Sales Specialist
800-322-2421 ext. [email protected]
bob leonardDirectory Advertising Sales Specialist
800-322-2421 ext. [email protected]
for any questions reguarding bloomnet
Products, napco Products or yankee Candle
please call on one of our professional
salespersons at 800-322-2421
for any questions reguarding directory
advertising please call on one of our
professional salespersons at 1-800-322-2421