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Promzone 2.0: new life of the industrial
pastOctober 2009, Moscow,
Russia
Session Promzone 2.0
Educational wrap-up (2 days): lecturesworkshopsround-table
Future City Game (1 day)
Location
P
Partners
British Council - initiator
Design-plant Flacon – territory and stakeholder
Theory and practice – online/offline platform for lectures
Aim of the Game
To generate new ideas for the development of the Butyrsky district’s infrastructure and design-plant Flacon as it’s creative and cultural centre, facilitate the dialogue between all stakeholders
Complexity of the Aim
Participants
Players:Business: representatives of design-plant Flacon and
tenantsCreatives: architects, designers, European urban designersLocal authorities: local youth chamberCitizens: non-profit educational and social organizations
Non-players:Public audienceExperts
Ideas
Green Square – sustainable centre of green technologies and entertainment
Social incubator “made in Butyr” – “a plant of idea production”
Mobile Kiosks – mobile work/live units to rent
I & Co. – rebranding the image of the district using the existing assets
Winning Idea – Platforma Market
place for design and flee market, entertainment and events
the design production, art works of Flacon artists and businesses are displayed and sold
located on the way fromthe city center to the airport
and the ski resort.
Success Indicators
Games Masterintegrating local authorities and citizens into the area development facilitating the dialogue of diverse social
groups
Design-Plant Fracongenerating innovative and feasible ideas for
Flacon development
Games Master’s experience
Managing diverse team interaction
Compromise between participants’ availability and following steps of the game
Reasonable balance of time and effort spent on each step
Winning Idea – Platforma Market
Platforma Mark ET– a local Hub