PROMOTIONAL, RETAIL AND DIGITAL GUIDE TOOLKIT v2 · 2016. 11. 17. · purchase displays. ONE-COLOR FOR SMALL USAGE Only use for small applications where legibility becomes an issue

PROMOTIONAL, RETAIL AND DIGITAL GUIDE

THE SECRET LIFE OF PETS IS A TRADEMARK AND COPYRIGHT OF UNIVERSAL STUDIOS. LICENSE BY UNIVERSAL STUDIOS LICENSING LLC. ALL RIGHTS RESERVED.

03/01/16

PROMOTIONAL, RETAIL AND DIGITAL GUIDE

THE SECRET LIFE OF PETS IS A TRADEMARK AND COPYRIGHT OF UNIVERSAL STUDIOS. LICENSE BY UNIVERSAL STUDIOS LICENSING LLC. ALL RIGHTS RESERVED.

03/01/16TOOLKIT v2

PAGE 1mF1.09.17.16 THE SECRET LIFE OF PETS | TOOLKIT 2016

14THE SECRET LIFE OF PETS | BRAND GUIDE

BRAND CRITERIA This is the essence and visual personality of The Secret Life of Pets brand. All creative choices should be grounded in the film—its story, its characters and its aesthetics.

Establish this high-concept, immediately-relatable core film premise in everything you do: Does each program, idea or execution support and embrace this universal idea?

4. MAKE IT EVENT WORTHY Think big, innovative and unexpected. Focus on the quality of the impression – does it truly stand out and make a statement that this is an event movie? Position PETS as an exciting, dynamic and

relevant new brand by establishing global programs and partners that createlong-term franchise opportunities. Actively leverage the DESPICABLE ME franchise to achieve greater support.

Showcase the Illumination brand characteristic of balancing subversive humor with authentic emotion. Call-out the diverse, all-star comedic voice cast. For international dubbing markets cast key, high-profile local comedians, eventize their involvement in the film and leverage that in all pitches.

3. POSITION THIS AS A MOVIE FOR EVERYONE AND

CONNECT EMOTIONALLY TO THAT

ALL-AUDIENCE DEMO

7. ACKNOWLEDGE AND

DEVELOP STRATEGIES TO

STAND OUT IN CROWDED SUMMER

RELEASE WINDOW

Create a new high watermark of success.

Globally there are more than 1.3 billion pets. Around the world pets are true members of the family, and the relationships are deep and special. Consumers spend enormous amounts of time and money caring for them and delight in sharing stories and images of their pets with others.

1. EVER WONDER WHAT YOUR

PETS DO WHEN YOU’RE NOT AT HOME?

2. EMBRACE THE COMEDY

5. TAKE ADVANTAGE OF

MOVIEGOERS’ DEEP AND ABIDING LOVE OF PETS

6. THINK FORWARD AND LAY THE FOUNDATION

FOR A FRANCHISE



WORDS TO

• Immediately relatable premise and characters

• Delightfully flawed characters

• Sweet yet subversive

• Authentic emotion

• All-audience (vs. “family”)

• Immensely entertaining

• Comedy superstar cast

• Comedy

• Dynamic

• Rebellious

• Avoid negatives related to owning a pet (mess/clean-up, homeless/sheltered pets)

• Avoid the acronym TSLOP. Use PETS instead.

• Avoid puns such as (Furtastic, Dog gone fun, and Prrfect)

• Avoid telling, show instead, allow the visuals to speak for themselves and avoid expressions such as :

-The funniest movie ever -Hilarious characters

• Adventure

• 3D

• Hilarious

• Cool

• Hip

• Kid film

• Family film

• Quirky

EMBRACE AVOID• Unexpected

• Expressive

• Thrilling

• Inclusive

• Exciting

• Event-worthy

• Innovative

• Original

themselves and avoid expressions such as :

-The funniest movie ever -Hilarious characters

• Adventure

• Family film

• Immensely entertaining

• Comedy superstar cast

• Event-worthy

• Innovative

• Original



• Always aim for creativity over messaging• When applicable strive for logo parity• Each character should have a purpose for being there, not slapped on • Do not clutter the design to fill a space• Do not use PETS logos as a design device• When creating a co-branded element, some contact/interaction between characters and products may be possible, but only if motivated by humor attributes inherent to the characters and in a way that makes sense/looks realistic• Surprise and delight: Always include some sort of gag/comedy• Be thoughtful in your placement of the PET characters

CREATIVE GUARDRAILS


17

CREATIVE GUARDRAILS

THE SECRET LIFE OF PETS | BRAND GUIDE

• PET Characters should interact logically and thoughtfully with the environment and all elements and characters on the layout• Each pet character has his/her own distinct personality and humor, as exhibited in speech/thought bubbles• Poses should only be used in the context their action is depicting• Do not “Frankenstein”, customize or alter any fully rendered pose • Do not write for the PET characters, each speech,thought bubble was written by filmmakers for a specific character and are not interchangeable • Please avoid mixing Metropolitan Pets with the Flushed Pets, if there is a need for this we can evaluate on a case by case basis. Snowball is the exception and can work with Max & Duke in appropriate situations

• PET Characters should interact logically and thoughtfully with the environment and all elements and characters on the layout

• Each pet character has his/her own distinct personality and humor, as exhibited in speech/thought bubbles

• Poses should only be used in the context their action is depicting• Do not “Frankenstein”, customize or alter any fully rendered pose• Do not write for the PET characters, each speech,thought bubble was

written by filmmakers for a specific character and are not interchangeable• Snowball can only be used when Max & Duke are present


The Secret Life of Pets include a widevariety of animals. It is important whenusing multiple characters that theymaintain proper sizing in relation to oneanother. Use this lineup as reference whenscaling multiple characters.

MEET THE PETS

SWEETPEA NORMAN SNOWBALL BUDDY GIDGET MEL POPS CHLOE MAX LEONARD DUKE



LOGO PROMOTIONS

The Secret Life of Pets logos are ready-to-use and should not be altered in any way. Only one logo should be used per surface of a design, i.e. one on eachside of point-of-sale and point-of purchase displays.

ONE-COLOR FOR SMALL USAGE

Only use for small applications where legibility becomes an issue.

PETS_PROMO_LOGO_POS.ai

PETS_PROMO_LOGO_NEG_SMALL.aiPETS_PROMO_LOGO_POS_SMALL.ai

PETS_PROMO_LOGO_NEG.ai

PETS_PROMO_LOGO_CMYK.ai

NOTE: Small usage logos do not contain the SUMMER 2016 call-out or the pet window silhouette.

NOTE: Black and white promotional logos contain the SUMMER 2016 call-out.IN THEATERS

IN THEATRESIN CINEMASONLY IN THEATERSONLY IN CINEMASSUMMER2016JULY2016 JULY8

ONLY IN THEATRES

The approved release call-outs below can be used in conjunction with the The Secret Life of Pets logo. Select only ONE call-out per promo. Coming soon. Please refer to the Pets Online Style Guide for International Translated Promotional Logos.

FOR DOMESTIC USE FOR INTERNATIONAL USE


LOGO PROMOTIONS











ONLY IN THEATRES




LOGO PROMOTIONS











ONLY IN THEATRES



ON BLU-RAY™ DEC 6


LOGO PROMOTIONS











ONLY IN THEATRES




LOGO PROMOTIONS











ONLY IN THEATRES




LOGO CLEARANCE SPACE PROMOTIONS

To ensure proper readability of the logo, no other elements are allowed within the clearance space area.

X=CLEARANCE SPACE These rules apply to all versions of The Secret Life of Pets logo.

X20

THE SECRET LIFE OF PETS | BRAND GUIDE

LOGO CLEARANCE SPACE PROMOTIONS

To ensure proper readability of the logo, no other elements are allowed within the clearance space area.

X=CLEARANCE SPACE These rules apply to all versions of The Secret Life of Pets logo.

X

ON BLU-RAY™ DEC 6X

X

X

X

X

X

X

ON BLU-RAY™ DEC 6

PETS_PROMO_LOGO_IEPRES_v4.eps PETS_PROMO_LOGO_POS_SMALL.ai PETS_PROMO_LOGO_NEG_SMALL.ai

NOTE: Small usage logos do not containthe ON BLU-RAY™ DEC 6 call-out or the pet window silhoutte



TYPOGRAPHYThese are the approved fontsfor text, graphics and backgrounds.

Fonts are available for purchase at www.typography.com/fonts/gotham

PRIMARY HEADLINE

SUBHEADLINE

BODY COPY

BODY COPY

NOTE: Gotham Narrow Black isonly used for character names

GOTHAM BOLD CONDENSED ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

GOTHAM MEDIUM CONDENSEDABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

GOTHAM BOOK

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

GOTHAM NARROW BLACK



1234567890




PRIMARY HEADLINE

SUBHEADLINE

BODY COPY

BODY COPY




GOTHAM BOOK



1234567890

GOTHAM NARROW BLACK



1234567890




PRIMARY HEADLINE

SUBHEADLINE

BODY COPY

BODY COPY




GOTHAM BOOK



1234567890

GOTHAM NARROW BLACK



1234567890




PRIMARY HEADLINE

SUBHEADLINE

BODY COPY

BODY COPY




GOTHAM BOOK



1234567890

GOTHAM NARROW BLACK



1234567890




PRIMARY HEADLINE

SUBHEADLINE

BODY COPY

BODY COPY




GOTHAM BOOK



1234567890

GOTHAM NARROW BLACK



1234567890




PRIMARY HEADLINE

SUBHEADLINE

BODY COPY

BODY COPY




GOTHAM BOOK



1234567890

GOTHAM NARROW BLACK



1234567890




PRIMARY HEADLINE

SUBHEADLINE

BODY COPY

BODY COPY




GOTHAM BOOK



1234567890

GOTHAM NARROW BLACK



1234567890

COLOR PALETTE These are the colors used in the logo and displays.

R:197G:205B:213

C:26M:13Y:12K:0

PANTONE 5435C

PRIMARY

R:116G:135B:155

C:64M:39Y:28K:2

PANTONE 5415CR:250G:236B:62

C:3M:0Y:89K:0


C:0M:89Y:89K:0


C:0M:0Y:0K:0

PANTONE WHITER:0G:0B:0

C:0M:0Y:0K:100

PANTONE BLACK

SECONDARY

R:89G:89B:89

C:62M:53Y:53K:32

PANTONE 432C


LOGO PROMOTIONS











ONLY IN THEATRES






PRIMARY HEADLINE

SUBHEADLINE

BODY COPY

BODY COPY




GOTHAM BOOK



1234567890

GOTHAM NARROW BLACK



1234567890




PRIMARY HEADLINE

SUBHEADLINE

BODY COPY

BODY COPY




GOTHAM BOOK



1234567890

GOTHAM NARROW BLACK



1234567890



DO’S AND DON’TS To ensure proper readability of the logo, no other elements are allowed within the clearance space area.

NOTE: These rules apply for all The Secret Life of Pets logos.

DO use logo as provided with no change other than proportional scaling.

DO NOT stretch or skew the logo.

DO NOT rearrange the logo.

DO NOT alter the colors of the logo. DO NOT change pet behind window.

DO NOT place the logo on busy background.



LOGO PROMOTIONAL

Use these approved promotional logos for various marketing applications.

PRESENTS

PRESENTSPRESENTS

STANDARD POP/PROMOTIONAL LOGO DATE ALTERNATES

OPTIONS WITH IE PRESENTS

SUPPORTING ICONS

LOGO ON DARK BACKGROUND

NOTE: Only use The Secret Life of Pets supporting icons when space allows.


PETS_PROMO_LOGO_IEPRES.ai

PETS_PROMO_LOGO_DATEALTS.ai

PETS_PROMO_LOGO_SUPPORT.ai


LOGO PROMOTIONS











ONLY IN THEATRES



PETS_LOGO_LOCKUPS_VariousSizes.eps

PETS_PROMO_LOGO_SUPPORT_v2.eps

LARGE FORMAT - FOR USAGE > 1'

STANDARD FORMAT

SMALL FORMAT - FOR USAGE < 2"

EXTRA SMALL FORMAT - FOR USAGE < 1"

ONE COLOR - USE ONLY WHEN REQUIREDDUE TO MANUFACTURING LIMITATIONS

HORIZONTAL SMALL FORMAT - USE ONLY WHEN REQUIRED DUE TO LIMITED SPACE

CONTAINED LOCKUP

SUPPORTING ICONS



LOGO PROMOTIONAL CONTAINER SHAPES

Use these approved promotional container shapes for various marketing applications.

FLOATING TOP LEFT

BOTTOM LEFT

TOP RIGHT

BOTTOM RIGHT

NOTE: Only use these container shapes when applying logo onnon-white backgrounds.

FILES

PETS_PROMO_LOGO_CONTSHAPES.ai




FLOATING TOP LEFT

BOTTOM LEFT

TOP RIGHT

BOTTOM RIGHT


FILES


4

UNI3477 / PETS BURST / BUILT AT 100% / JCC

WESTONMASON.COM / 310-207-6507 / 9-1-2016 / COMP M

3 MINI-MOVIES

LOOK FOR IT ON

WITH

BLU-RAY,DVD, DIGITAL HD

™

LOOK FOR IT ON


™

3 MINI-MOVIES

LOOK FOR IT ON

WITH


™

LOOK FOR IT ON


™

4 8

5

6

7

UNI3477 / PETS BURST / BUILT AT 100% / JCC

WESTONMASON.COM / 310-207-6507 / 9-1-2016 / COMP M STREET

3 MINIWITH

ON

DEC 6 BLU-RAY ™

MOVIES

ON BLU-RAY™

DEC 6

3 MINIWITH

ON

DEC 6 BLU-RAY ™

MOVIES

ON BLU-RAY™ DEC 6

3 MINI-MOVIESWITH

DIGITAL HDNOV 22BLU-RAY DEC 6

™


™

3 MINI-MOVIESWITH

DIGITAL HDNOV 22

DEC 6 BLU-RAY ™


™

CALL-TO-ACTIONPROMOTIONAL LAYOUTS

Use these approved promotionallayouts for various marketing applications.

UNI3477_M_Pets_Bursts_JCC.eps UNI3477_M_Pets_Bursts_Street_JCC.eps





FLOATING TOP LEFT

BOTTOM LEFT

TOP RIGHT

BOTTOM RIGHT


FILES


SALES ARTFor use 2” and below.

UNI3657_C1_PETS_2D_DVD_Sales Art_RR.jpg UNI3657_C1_PETS_3D_DVD_Sales Art_RR.jpg UNI3657_C1_PETS_2D_BD_Sales Art_RR.jpg

UNI3684_mA1_Pets_4K_BD_2DSalesArt_JCC.jpg

UNI3657_C1_PETS_3D_BD_Sales Art_RR.jpg

UNI3684_mA1_Pets_4K_BD_3DSalesArt_JCC.jpgUNI3657_A1_PETS_2D_3DBD_SA_RR.jpg UNI3657_A1_PETS_3D_3DBD_SA_RR.jpg


TV SCREENS

UNI3652_F1_PETS_TVscreen_Pre_JCC.jpg UNI3652_F2_PETS_TVscreen_Pre_JCC.jpg

UNI3652_F3_PETS_TVscreen_Pre_JCC.jpg UNI3652_F4_PETS_TVscreen_Pre_JCC.jpg


THE SECRET LIFE OF PETS | PROMO LOOK31

3. CALL TO ACTION

These are the approved graphicelements that may be used when addinga Call To Action on your point-of-sale orpoint-of-purchase display.

BRANDING COMPONENTS

SPEECH BUBBLES

CALL TO ACTIONS

For quotes, use Gotham Medium Condensed.

For emphasis,use Gotham Bold Condensed.

Speech bubble tail must point towards speaking pet.

CHARACTEREXPRESSION

HERE

HEREYELLOW BAR

The width of the yellow bar is equivalent to the width of the emphasized word or phrase. The height of the yellow bar is the height of the emphasized word or phrase.

Align the bottom of the yellow bar with the baseline of the phrase.

CALL TOACTION HERE

CALL TOACTION HERE

CALL TO ACTION

HERE

CHARACTEREXPRESSION

HERE

CHARACTEREXPRESSION

HERE

CHARACTEREXPRESSION

HERE

CHARACTEREXPRESSION

HERE

CHARACTEREXPRESSION

HERE

CHARACTEREXPRESSION

HERE


3. CALL TO ACTION

These are the approved graphicelements that may be used when addinga Call To Action on your point-of-sale orpoint-of-purchase display.

BRANDING COMPONENTS

SPEECH BUBBLES

CALL TO ACTIONS

For quotes, use Gotham Medium Condensed.

For emphasis,use Gotham Bold Condensed.

Speech bubble tail must point towards speaking pet.

CHARACTEREXPRESSION

HERE

HEREYELLOW BAR

The width of the yellow bar is equivalent to the width of the emphasized word or phrase. The height of the yellow bar is the height of the emphasized word or phrase.

Align the bottom of the yellow bar with the baseline of the phrase.

CALL TOACTION HERE

CALL TOACTION HERE

CALL TO ACTION

HERE

CHARACTEREXPRESSION

HERE

CHARACTEREXPRESSION

HERE

CHARACTEREXPRESSION

HERE

CHARACTEREXPRESSION

HERE

CHARACTEREXPRESSION

HERE

CHARACTEREXPRESSION

HERE



NEUROTIC,PAMPERED POOCH

BRANDING COMPONENTS6. CHARACTER DESCRIPTION

Use when introducing a single pet.

SNOWBALL: INSANELY CUTE, ALSO INSANE

MAX: NEUROTIC, PAMPERED POOCH

GIDGET: 50% FLUFF, 110% TOUGH

CHLOE: CAN’T BE BOTHERED, UNLESS YOU’VE GOT FOOD

DUKE: MAX’S NEW BEST FRIEND, WHETHER HE LIKES IT OR NOT

MEL: LADY-KILLER ON THE INSIDE, DOPEY PUG ON THE OUTSIDE

NORMAN: HAS A BRAIN THE SIZE OF A PEA, CHOOSES TO ONLY USE HALF OF IT

USE THE APPROVED CHARACTER DESCRIPTIONS PROVIDED.

GOTHAM HTF BOLD CONDENSEDPANTONE 5415C

R:116G:135B:155

C:64M:39Y:28K:2

R:197G:205B:213

C:26M:13Y:12K:0

PANTONE 5435C


NEUROTIC,PAMPERED POOCH

BRANDING COMPONENTS6. CHARACTER DESCRIPTION

Use when introducing a single pet.

SNOWBALL: INSANELY CUTE, ALSO INSANE

MAX: NEUROTIC, PAMPERED POOCH

GIDGET: 50% FLUFF, 110% TOUGH

CHLOE: CAN’T BE BOTHERED, UNLESS YOU’VE GOT FOOD

DUKE: MAX’S NEW BEST FRIEND, WHETHER HE LIKES IT OR NOT

MEL: LADY-KILLER ON THE INSIDE, DOPEY PUG ON THE OUTSIDE

NORMAN: HAS A BRAIN THE SIZE OF A PEA, CHOOSES TO ONLY USE HALF OF IT

USE THE APPROVED CHARACTER DESCRIPTIONS PROVIDED.

GOTHAM HTF BOLD CONDENSEDPANTONE 5415C

R:116G:135B:155

C:64M:39Y:28K:2

R:197G:205B:213

C:26M:13Y:12K:0

PANTONE 5435C


THE SECRET LIFE OF PETS | RETAIL LOOK47

FILES

PETS_RETAIL_SPEECHBUBBLES.ai

3. SPEECH BUBBLES

All speech bubbles shown should only be used with specific character pose as featured as featured in the promotions portion of the the style guide

BRANDING COMPONENTS CHARACTER SPEECH BUBBLES

NOTE: The file name below the speech bubble indicates the specific Pet pose that the speech bubble is to be used with. PETS_MAXANDMEL_CA_01.psd

PETS_RETAIL_SPEECHBUBBLES_V3.ai

CHARACTER SPEECH BUBBLES

NOTE: Copy must be used as supplied. Do not create copy for any of the Pets.


THE SECRET LIFE OF PETS | RETAIL LOOK47

FILES

PETS_RETAIL_SPEECHBUBBLES.ai

3. SPEECH BUBBLES

All speech bubbles shown should only be used with specific character pose as featured as featured in the promotions portion of the the style guide

BRANDING COMPONENTS CHARACTER SPEECH BUBBLES

NOTE: The file name below the speech bubble indicates the specific Pet pose that the speech bubble is to be used with. PETS_MAXANDMEL_CA_01.psd

BRANDING COMPONENTS

Alternate holiday speech bubbles to be used with holiday imagery.

MAX“Ok, you’re coming home for Christmas, we get it just… hurry up.”

“That small present better not contain a puppy.”

“All I want for Christmas is you. Ok and, like, one ball.”

DUKE“I won’t fi t under the tree.”

“Every time we play fetch, a snowman loses an arm.”

GIDGET“How’d that mistletoe get up there the moment you walked in? Weird…”

“I bounce between Naughty and Nice.”

SNOWBALL“That wasn’t coal I left in your stocking”

“I’m not Naughty. I’m misunderstood.”

CHLOE“This is awkward. I didn’t get you anything.”

MEL“If that partridge thinks for one second he’s getting down from that pear tree…”

“The chestnuts are roasting next to the squirrels.”

“I don’t know what a sugar plum is but I want it.”

“If that fat, white-bearded mailman in the red suit comes anywhere NEAR this house…”

BUDDY“I make the perfect stocking stuffer” (pictured in long sweater)

POPS“My days of dashing through the snow are behind me.”

“At my age, a Christmas miracle is just getting up the stairs.”

NORMAN“Good things come in small packages.”

CHARACTER SPEECH BUBBLES - ALTERNATE HOLIDAY

NOTE: Copy must be used as supplied. Do not create copy for any of the Pets.


ON BLU-RAY™ DEC 6 CALL TOACTION HERECTION HERE

ON BLU-RAY™ DEC 6

CALL TOACTION HERECALL TOACTION HERE

PETS_RETAIL_HEADERS_01_v3.ai

RETAIL LAYOUTS

PETS_PROMO_MASTHEAD_01_v4.ai PETS_PROMO_MASTHEAD_04_v2.ai


PETS_RETAIL_STANDEE_02_v2.ai PETS_RETAIL_STANDEE_03_v2.ai

RETAIL LAYOUTS

PETS_RETAIL_VERTICAL_12x48_02_v4.aiPETS_RETAIL_VERTICAL_12x48_01_v3.ai


THE SECRET LIFE OF PETS | CHARACTER ASSETS64

THE PETSIntroducing the Metropolitan Pets. Character art is ready-to-use andshould not be altered in any way.

PETS_MAX_CA_05.psd PETS_MAX_CA_06.psd PETS_MAX_CA_08.psd PETS_MAX_CA_9.psd

PETS_MAX_CA_01.psd PETS_MAX_CA_01A.psd PETS_MAX_CA_02.psd

PETS_MAX_CA_07.psd

PETS_MAX_CA_03.psd PETS_MAX_CA_04.psd





PETS_MAX_CA_07.psd

PETS_MAX_CA_03.psd PETS_MAX_CA_04.psd





PETS_MAX_CA_07.psd

PETS_MAX_CA_03.psd PETS_MAX_CA_04.psd329953K5d_PETS_MAX_CA_01.psd

329953K6c_PETS_MAX_CA_03.psd



THE PETS

PETS_GIDGET_CA_01.psd PETS_GIDGET_CA_02.psd PETS_GIDGET_CA_03.psd PETS_GIDGET_CA_04.psd PETS_GIDGET_CA_05.psd

Introducing the Metropolitan Pets. Character art is ready-to-use andshould not be altered in any way.

PETS_MAX_CA_11.psd PETS_MAX_CA_12.psd PETS_DUKE_CA_01.psd PETS_DUKE_CA_02.psd PETS_DUKE_CA_03.psd


THE PETS



PETS_MAX_CA_11.psd PETS_MAX_CA_12.psd PETS_DUKE_CA_01.psd PETS_DUKE_CA_02.psd PETS_DUKE_CA_03.psd


THE PETS



PETS_MAX_CA_11.psd PETS_MAX_CA_12.psd PETS_DUKE_CA_01.psd PETS_DUKE_CA_02.psd PETS_DUKE_CA_03.psd329953K2d_PETS_DUKE_CA_02.psd

329953K3b_PETS_GIDGET_CA_04.psd



THE PETS

PETS_MEL_CA_02_v2.psd

PETS_CHLOE_CA_01.psd PETS_CHLOE_CA_02.psd PETS_CHLOE_CA_03.psd PETS_CHLOE_CA_04.psd


PETS_GIDGET_CA_06.psd PETS_GIDGET_CA_07.psd PETS_GIDGET_CA_08.psd PETS_MEL_CA_01.psd PETS_MEL_CA_03.psd

PETS_CHLOE_CA_05.psd


THE PETS







THE PETS






329953K4e_PETS_GIDGET_CA_06.psd

329953K8c_PETS_MEL_CA_01.psd

329953K1b_PETS_CHLOE_CA_01.psd



THE PETS

PETS_CHLOE_CA_08_FPO.psd




PETS_BUDDY_CA_01.psd PETS_LEONARD_CA_01.psd


PETS_NORMAN_CA_01.psd PETS_NORMAN_CA_02.psd PETS_POPS_CA_01.psd PETS_SWEETPEA_CA_ 01. psd

PETS_SWEETPEA_CA_ 02. psd

PETS_SWEETPEA_CA_03_.psd


THE PETS











THE PETS











329953K10b_PETS_NORMAN_CA.psd

329953K11b_PETS_POPS_CA_01.psd

329953K14a_PETS_SWEETPEA_CA_01.psd

PETS_CHLOE_CA_06.psd PETS_CHLOE_CA_09.psd



THE PETS

PETS_MAXANDDUKE_CA_06.psd PETS_MAXANDDUKE_CA_07.psd


PETS_MAXANDDUKE_CA_05.psd

PETS_MAXANDDUKE_CA_01.psd PETS_MAXANDDUKE_CA_02.psd PETS_MAXANDDUKE_CA_03.psd PETS_MAXANDDUKE_CA_04.psd


THE PETS






THE PETS






THE PETS

PETS_MAXANDGIDGET_CA_01.psd PETS_CHLOEANDBUDDY_CA_01.psd

PETS_MAXANDMEL_CA_01.psd PETS_MAXANDBUDDY_CA_01.psd



THE PETS

PETS_MAXANDGIDGET_CA_01.psd PETS_CHLOEANDBUDDY_CA_01.psd

PETS_MAXANDMEL_CA_01.psd PETS_MAXANDBUDDY_CA_01.psd



PETS_MAXANDDUKE_CA_06_v2.psd PETS_MAXANDDUKE_CA_07_v2.psd

PETS_MAXANDBUDDY_CA_01_v2.psd



THE PETSIntroducing the Flushed Pets. Character art is ready-to-use andshould not be altered in any way.

PETS_SNOWBALL_CA_01.psd PETS_SNOWBALL_CA_02.psd PETS_SNOWBALL_CA_03.psd PETS_SNOWBALL_CA_04.psd PETS_SNOWBALL_CA_05.psd

PETS_SNOWBALL_CA_06.psd PETS_SNOWBALL_CA_07.psd PETS_SNOWBALL_CA_08.psd PETS_SNOWBALL_CA_10.psdPETS_SNOWBALL_CA_09.psd









PETS_SNOWBALL_CA_05.psd329953K13e_PETS_SNOWBALL_CA_02.psd

329953K12b_PETS_SNOWBALL_CA_01.psd

PETS_SNOWBALL_CA_09.psd


PRESS KIT IMAGES

SLOPSPK001_FPF_00170R.JPG SLOPSPK001_FPF_00264R.JPG SLOPSPK001_FPF_00269R.JPG SLOPSPK001_FPF_00342R.JPG

SLOPSPK001_FPF_00359R.JPG SLOPSPK001_FPF_00412R.JPG SLOPSPK001_FPF_00478R.JPG SLOPSPK001_S0325P0200_L_COMPO_RENDER_0168R.JPG

SLOPSPK001_S1230P0226_L_COMPO_RENDER_0143R_v2.JPG SLOPSPK001_S1345P0084_L_COMPO_RENDER_0128R.JPG SLOPSPK001_S1500_P0050_0101R.JPG

PREFERRED IMAGE

PREFERRED IMAGE

PREFERRED IMAGE

PREFERRED IMAGE

PREFERRED IMAGE

PREFERRED IMAGE


DIRECTOR SELECTS

SLOPSPK001_SMX_DS_S0050P0150B_L_COMPO_RENDER_0177R.JPG

SLOPSPK001_SMX_DS_S0325P0230_L_COMPO_RENDER_0101R_v2.JPG

SLOPSPK001_SMX_DS_S1230P0220_L_COMPO_RENDER_0127R.JPG

SLOPSPK001_TP_00011R_CROP.JPG

SLOPSPK001_TP_00025R.JPG SLOPSPK001_TP_00066R.JPG SLOPSPK001_TP_00081R_CROP.JPG SLOPSPK001_TP_00086R_CROP.JPG

SLOPSPK001_TP4_00018R.JPG SLOPSPK001_TP4_00079AR.JPG

PREFERRED IMAGE PREFERRED IMAGE PREFERRED IMAGE


72

TERMS & CONDITIONSBy reviewing and using this Style Guide you agree to, abide by, accept and be bound by Universal Studios’ Terms and Conditions of Use as well as, all applicable copyright and trademark and other laws. If you do not agree, please advise Universal Studios immediately. Universal Studios does not and cannot warrant the performance of the files or the results you may obtain by using the files. Further, Universal Studios does not warrant that the functions provided in the files will meet any of your requirements, including, without limitation, specific operating systems versions, efficiency standards and/or program specific interfacing requirements, resolution requirements, or that the operations of the files will be uninterrupted or error free. Universal Studios’ entire liability, and your sole remedy, for any claim or cause of actions whatsoever arising out of your use of these files shall be, at Universal Studios option, the replacement of the files or delivery of a hard copy of the artwork and/or other design elements provided. Under no circumstances will Universal Studios be liable for any damages whatsoever arising out of, and Universal Studios makes no warranties or representations, express or implied, relating to, any third party intellectual property rights, merchantability or fitness for any particular purpose. Further, Universal Studios shall not under any circumstances be liable to you for consequential, indirect or incidental damages, including, without limitation, lost profits, anticipated business, loss of data, interruption of service or loss of business, even if Universal Studios has been advised of the possibility of such loss or other damage.

You acknowledge that this Style Guide and/or artwork and other design elements are highly proprietary and confidential and are being provided to you solely for use in developing merchandise in accordance with your The Secret Life of Pets License Agreement with Universal Studios. No part of the Style Guide or any reproduction thereof, may be publicly displayed or transferred by you to any other party for any purpose whatsoever. You may not (i) use, copy or transfer the files or A/V Content (A/V Content is defined as images, text, recordings, pictures or other audio and/or visual works), except as provided in these Terms and Conditions; (ii) modify or adapt any A/V Content without the express written consent of Universal Studios or as permitted by law; (iii) reverse assemble, reverse compile or otherwise reverse engineer or translate the files or (iv) sublicense, rent or lease the files or A/V Content to anyone/company. Unauthorized copying, distribution or dissemination of this Style Guide or the materials contained within it, is strictly prohibited and could result in civil and criminal prosecution. In addition, failure to comply with the Terms and Conditions established by Universal Studios may result in termination of your License Agreement. It should also be noted that you will be liable for any and all damages incurred by Universal Studios and any other third parties as a result of any unauthorized use.

Universal Studios reserves the rights to take whatever remedies are available to it at law and equity, and nothing herein shall be construed as a waiver or relinquishment of any rights or remedies available to it.

Please contact Universal Studios Licensing LLC legal department with any questions you may have.

LEGAL GUIDELINESThe Secret Life of Pets legal notices below pertain to all third party partners for all product packaging, retail merchandising, trade show materials, marketing collateral and advertising.

LONG LEGAL NOTICE:Must be used on all products, packaging, POP and marketing materials.

The Secret Life of Pets is a trademark and copyright of Universal Studios Licensed by Universal Studios Licensing LLC. All rights reserved.

WORLDWIDE PROMOTIONS:(For all non-licensed partners)

The Secret Life of Pets © 2016 Universal Studios. All Rights Reserved.

THE SECRET LIFE OF PETS | LEGAL GUIDELINES

72

TERMS & CONDITIONSBy reviewing and using this Style Guide you agree to, abide by, accept and be bound by Universal Studios’ Terms and Conditions of Use as well as, all applicable copyright and trademark and other laws. If you do not agree, please advise Universal Studios immediately. Universal Studios does not and cannot warrant the performance of the files or the results you may obtain by using the files. Further, Universal Studios does not warrant that the functions provided in the files will meet any of your requirements, including, without limitation, specific operating systems versions, efficiency standards and/or program specific interfacing requirements, resolution requirements, or that the operations of the files will be uninterrupted or error free. Universal Studios’ entire liability, and your sole remedy, for any claim or cause of actions whatsoever arising out of your use of these files shall be, at Universal Studios option, the replacement of the files or delivery of a hard copy of the artwork and/or other design elements provided. Under no circumstances will Universal Studios be liable for any damages whatsoever arising out of, and Universal Studios makes no warranties or representations, express or implied, relating to, any third party intellectual property rights, merchantability or fitness for any particular purpose. Further, Universal Studios shall not under any circumstances be liable to you for consequential, indirect or incidental damages, including, without limitation, lost profits, anticipated business, loss of data, interruption of service or loss of business, even if Universal Studios has been advised of the possibility of such loss or other damage.

You acknowledge that this Style Guide and/or artwork and other design elements are highly proprietary and confidential and are being provided to you solely for use in developing merchandise in accordance with your The Secret Life of Pets License Agreement with Universal Studios. No part of the Style Guide or any reproduction thereof, may be publicly displayed or transferred by you to any other party for any purpose whatsoever. You may not (i) use, copy or transfer the files or A/V Content (A/V Content is defined as images, text, recordings, pictures or other audio and/or visual works), except as provided in these Terms and Conditions; (ii) modify or adapt any A/V Content without the express written consent of Universal Studios or as permitted by law; (iii) reverse assemble, reverse compile or otherwise reverse engineer or translate the files or (iv) sublicense, rent or lease the files or A/V Content to anyone/company. Unauthorized copying, distribution or dissemination of this Style Guide or the materials contained within it, is strictly prohibited and could result in civil and criminal prosecution. In addition, failure to comply with the Terms and Conditions established by Universal Studios may result in termination of your License Agreement. It should also be noted that you will be liable for any and all damages incurred by Universal Studios and any other third parties as a result of any unauthorized use.

Universal Studios reserves the rights to take whatever remedies are available to it at law and equity, and nothing herein shall be construed as a waiver or relinquishment of any rights or remedies available to it.

Please contact Universal Studios Licensing LLC legal department with any questions you may have.

LEGAL GUIDELINESThe Secret Life of Pets legal notices below pertain to all third party partners for all product packaging, retail merchandising, trade show materials, marketing collateral and advertising.

LONG LEGAL NOTICE:Must be used on all products, packaging, POP and marketing materials.

The Secret Life of Pets is a trademark and copyright of Universal Studios Licensed by Universal Studios Licensing LLC. All rights reserved.

WORLDWIDE PROMOTIONS:(For all non-licensed partners)

The Secret Life of Pets © 2016 Universal Studios. All Rights Reserved.

THE SECRET LIFE OF PETS | LEGAL GUIDELINES

© 2016 Universal Studios. All Rights Reserved.

The Secret Life of Pets is a trademark and copyrightof Universal Studios. Licensed by Universal Studios Licensing LLC. All rights reserved.

#TheSecretLifeOfPets

PETS_legal_v1.eps

PETS_legal_v2.eps


Documents

PROMOTIONAL, RETAIL AND DIGITAL GUIDE TOOLKIT v2 · 2016. 11. 17. · purchase displays. ONE-COLOR FOR SMALL USAGE Only use for small applications where legibility becomes an issue