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A detailed study on
“Market research on Heavy Commercial Vehicle of Tata As compared to other commercial vehicle manufacturer”
(Customer satisfaction towards TATA vehicles)
Submitted for partial fulfillment of award of
Post Graduate Diploma in Management (PGDM)
Submitted by:
Aakash dixit
Dr. Virendra Swarup Institute of Computer Studies, Kanpur
Under the Supervision of
Mrs.Sumegha k Bhatia Program coordinator
Dr. Virendra Swarup Institute of Computer Studies, Kanpur
1
CONTENT
1. Introduction of Topic
2. Introduction of Tata Group
3. Industry Profile
4. Company Profile
5. Organization Structure
6. History of Tata Motors
7. Tata Motors Product Range
8. Finance Procedure
9. Scope of The Study
10. Competitors of TATA TRUCK
11. Research Methodology
12. Market Survey
13. Student Work Profile
14. Description of Live Experiences
15. Analysis
16. SWOT analysis
17. Survey Findings Recommendation
18. Annexure
I. Questionnaire
II. Bibliography
III. Webliography
2
PREFACE
This project report is an integrated part of the PGDM course in which the
student has to perform and it aims at providing a first hand experience of
the industry to the students. This practical experience helps the students to
view the real business world closely. Which is turn widely influences their
conceptions and perceptions about the corporate world.
In order to make students competent all the students are required to take a
real time project work in the PGDM furculum. Project work also helps to
understand but practicality goes on in the corporate world and correlate
the theoretical concept better which remains undiscovered in the
classrooms.
I was really fortunate for getting an opportunity to complete my summer
internship in a reputed well established company Tata motors.
I had make my discussions with my training guide and he assigned me the
project “Market research on heavy commercial vehicle”
Which is a important work of Tata motors regarding services and it
requires a lot of extensile study and market research together the
information. It provides us great deal of exposure and I really found the
practical work totally different from theoretical.
3
INTRODUCTION OF TOPIC
“Market Research on Heavy Commercial Vehicle”
Tata motors recently announced the launches of their transportation and
construction mode in the name of HCV. Tata motors takes yet another
major initiative through their new product in changing the way of
transportation and construction in India. The new HCV has been
developed on the successful platform of the stupendous truck and targeted
at the both the transportation and construction area and is giving its
customers a safe and comfortable HCV.
The HCV from Tata Motors was launched in a nationwide basis which
started with Gujarat and Maharashtra and the company expects to extend
the availability of the magic to other remaining parts of the country in due
course of time. Besides it Tata motors looks to create new segments with
its magic variant and they aim to cover the entire spectrum of the needs of
the customers in mass transportation and construction in complimentary
manner.
Tata motors have designed the new variant of Trucks, Tippers, Bulkers,
and Transit Mixers quite ergonomically. In fact the HCV of Tata have a
much flexible loading capacity
4
16 Ton Semi Forward Two Axle Tippers
( SK 1613 TC and SK 1613 TCIC. Tata SK 1613 BS 11)
HCV of Tata motors considers 16 Ton Semi Forward Two Axle Tippers-
Sk 1613 TC and SK 1613 TCIC. Tata SK 1613 BS II is available in two
engine options the most popular fuel efficient Tata 687 engine & Tata
Cummins engine making it suitable for all application. Both vehicles have
superior fuel economy. Superior aggregates for better reliability&
durability. It comes with semi for4ward cabin for better maneuverability
and safety. There and options to the different wheel bases to suit different
load bodies for different types of applications.
16 Ton Fully Forward Two Axle Tippers
(LPK 1613 & LPK 1618)
Tata motors pioneering efforts to meet the changing market scenario gave
rise to India’s first fully built 4X2 front and two axle tippers. The LPK
1613. the addition of a mid rail and an increase in the number of cross
members and the sheet thickness of the floor. give more strength to the
tipper body. The LPK 1613 with its slick design and tailored features is
tuned for better performance. It is best suited for construction application
and coal transportation.
Mining construction, irrigation, canal work in India is tough work
requiring good muscle power. The Tata motors construct range has
engineered the best option for this kind of world. The latest in the 16 tone
series is the LPK 1618 TC BS11 compliant vehicle that offers the best
gradeability in the class.
5
25 Ton Multi Axle Tippers
(LPK 2516,LPK 2518,LPK 2530)
In the 25 tonne series the LPK 2516 offers a combination of high
productivity and economy. Available in two size. It consume less diesel
than any other tipper in its class.
LPK 2518 is the best example of the word more. More power, more
torque, more reliability,. more durability extra heavy duty axle. More
gradeability and of course more productivity.
Built to endure the toughest terrains and heaviest loads the Tata Novus
LPK2530 packs power, maneuverability, stability and of course high
payloads. This 300 hp 6X4tipper truck is designed exclusively to handle
the harsh conditions of the jobsite while delivering unsurpassed efficiency.
TRANSIT MIXER
(LPK 2516, LPK 2518,LPS 3516)
Transit mixer LPK 2516, 2518 & LPS 3616 meets the de4mand with high
efficiency and economy it is easy to handle easy to clean. The special
design offers a homogeneous ready mix concrete that gets easily
discharged from the mixer at high speed irrespective of the consistency of
cement.
6
BULKERS
(LPT 2515, LPT 2516, LPS 3516, LPS 4018)
Bulkers LPT 2515, LPT2516, LSP 3516, LPS 4018 are well suited for
cement and fly ash transportation. The unique features of imported york
landing legs, air vent, pole connector and safety devices make these
machines superior to any other machine in the market.
LPS 4018 Tip trailer is a reliable and durable vehicle with a higher
strength chassis frame for higher payloads. A boon for coal transporters.
This vehicle offers better hydraulics and easy maneuverability. Its superior
body construction and braking system means better safety and driving
comfort. this vehicle efficiently reduces the cost per tonne per kilometer
thus improving profitability.
7
TATA PRODUCTS
SK 1613 TC 4X2 TIPPER
GVW (kgs) 16200
Engine Cummins 6BT AA
Power Ps (kw) 131 Ps(93.5kw)@ 25000
Torque (n-m/kgm) 410Nm(41 kgm)@1400-1700
Speed (kmph) 81
Gradeability (%) 19%
Vehicle overall length(mm) 5370/6625
Min turning circle radius (mm)7300/8000
Body options
Wheelbase (mm) 3225 3625 3625
Size (cum) 405 6 8
Type Box/Scoop Box Box
Application
Construction, Coal, iron, ore, etc
8
LPK 1613 TCIC 4X2 TIPPER.
GVW (kgs) 16200
Engine Tata 697 TCIC
Power Ps (kw) 131 Ps (96kw) @ 2400 rpm
Torque (n-m/kgm) 410Nm(41kgm)1400-1700 rpm
Speed (kmph) 80
Gradeability (%) 19%
Vehicle overall length (mm) 6780/6845
Min turning circle radius 16000
Dia (mm)
Body options
Wheelbase (mm) 3200 3625 3625
Size (cum) 6 7 10
Type Box Box Box
Application
Iron ore, construction, coal.
9
LPK 1618 TC 4X2 TIPPER
GVW (kgs) 16200
Engine Cummins B 180 20
Power Ps (kw) 179 Ps (132kw) @ 2500 rpm
Torque (n-m/kgm) 650Nm(66kgm)@ 1500 rpm
Speed (kmph) 82
Gradeability (%) 36%
Vehicle overall length (mm) 5027/5714
Min turning circle radius 15400
Dia (mm)
Body options
Wheelbase (mm) 3200 3607 3607
Size (cum) 6 7 10
Type Box Scoop Box
Application
Iron ore, mining, tunneling, irrigation, construction, coal. Road work.
10
LPK 2516 TC 6X4 TIPPER
GVW (kgs) 25000
Engine Cummins 6 BT AA 5.9
Power Ps (kw) 154 Ps (114kw) @ 2500 rpm
Torque (n-m/kgm) 550Nm(55kgm)1400-1700 rpm
Speed (kmph) 70
Gradeability (%) 19%
Vehicle overall length (mm) 6735
Min turning circle radius 18200
Dia (mm)
Body options
Wheelbase (mm) 3880 3880
Size (cum) 12 14
Type Box scoop
Application
Light mining, construction, road work
11
LPK 2518 TC 6X4 TIPPER
GVW (kgs) 25000
Engine Cummins 6 BT AA 5.9
Power Ps (kw) 178 Ps (131.5kw) @ 2250 rpm
Torque (n-m/kgm) 654Nm(66.6kgm)1500 rpm
Speed (kmph) 70
Gradeability (%) 24%
Vehicle overall length (mm) 6830/7830
Min turning circle radius 18200/20500
Dia (mm)
Body options
Wheelbase (mm) 3880 3880 4880
Size (cum) 12 14 20
Type Scoop Box Box
Application
Light mining, road work, Construction, pet coke , coal.
12
LPK 2530 H 6X4 TIPPER
GVW (kgs) 25000
Engine Cummins C 8.3-300
Power Ps (kw) 298 Ps (220kw) @ 2200 rpm
Torque (n-m/kgm) 1127Nm(115kgm)1400 rpm
Speed (kmph) 91
Gradeability (%) 37%
Vehicle overall length (mm) 6921
Min turning circle radius 15000
Dia (mm)
Body options
Wheelbase (mm) 4030
Size (cum) 16
Type Scoop
Application
Mining, hydro electric power project & more.
13
LPK 2516 TRANSIT MIXER
GVW (kgs) 25000
Engine Cummins 6 BT AA 5.9
Power Ps (kw) 154 Ps (114.5kw) @ 2500 rpm
Torque (n-m/kgm) 550Nm(55kgm)1400-1700 rpm
Speed (kmph) 70
Gradeability (%) 22%
Vehicle overall length (mm) 7950
Min turning circle radius 10850
Dia (mm)
Body options
Wheelbase (mm) 3880
Size (cum) 6
Type transit mixer
Application
Ready mix concrete
14
LPK 2518 TRANSIT MIXER
GVW (kgs) 25000
Engine Cummins B 180.21
Power Ps (kw) 178 Ps (131.5kw) @ 2250 rpm
Torque (n-m/kgm) 654Nm(66.6kgm)1500rpm
Speed (kmph) 70
Gradeability (%) 24%
Vehicle overall length (mm) 6830
Min turning circle radius 18200
Dia (mm)
Body options
Wheelbase (mm) 3880
Size (cum) 6
Type transit mixer
Application
Ready mix concrete
15
LPK 3516 TRANSIT MIXER
GVW (kgs) 352000
Engine Cummins 6 BT AA 5.9
Power Ps (kw) 162 Ps (1119kw) @ 2500 rpm
Torque (n-m/kgm) 550Nm(55kgm)1400-1700 rpm
Speed (kmph) 70
Gradeability (%) 15%
Vehicle overall length (mm) 11544
Min turning circle radius 14750
Dia (mm)
Body options
Wheelbase (mm) 11544
Size (cum) 10
Type transit mixer
Application
Ready mix concrete
16
LPT 2515 TC BULKER
GVW (kgs) 25000
Engine Cummins 6 BT AA 5.9
Power Ps (kw) 146 Ps (108kw) @ 2500 rpm
Torque (n-m/kgm) 500 Nm (50kgm)1400 rpm
Speed (kmph) 69
Gradeability (%) 21%
Vehicle overall length (mm) 9365
Min turning circle radius 9900
Dia (mm)
Body options
length (mm) 9265
Size (cum) 23
Type bulkers
Application
Cement, flyash
17
LPT 2516 SUPER TURBO BULKER
GVW (kgs) 25000
Engine Tata 697 turbo
Power Ps (kw) 160 Ps (118kw) @ 2400 rpm
Torque (n-m/kgm) 550Nm(55kgm)1500-1700 rpm
Speed (kmph) 79
Gradeability (%) 15.8%
Vehicle overall length (mm) 9265
Min turning circle radius 9500
Dia (mm)
Body options
Length (mm) 9265
Size (cum) 18
Type Bulker
Application
Cement, flyash
18
LPT 3516 BULKER
GVW (kgs) 35200
Engine Cummins 6 BT AA 5.9
Power Ps (kw) 160 Ps (118kw) @ 2400 rpm
Torque (n-m/kgm) 550Nm(55kgm)1500-1700 rpm
Speed (kmph) 79
Gradeability (%) 15%
Vehicle overall length (mm) 11500/12985
Min turning circle radius 9500
Dia (mm)
Body options
Length (mm) 11500 12985
Size (cum) 18 35
Type Bulker Bulker
Application
Cement, flyash
19
LPS 4018 BULKER
GVW (kgs) 25000
Engine cummins B 1809 20
Power Ps (kw) 178 Ps (131.5kw) @ 2500 rpm
Torque (n-m/kgm) 654Nm(66.6kgm)1300-1700 rpm
Speed (kmph) 70
Gradeability (%) 12.3%
Vehicle overall length (mm) 14150/15300
Min turning circle radius 14000/16000
Dia (mm)
Body options
Length (mm) 14150 15300
Size (cum) 30 42
Type Bulker bulker
Application
Cement, flyash
20
LPS 4018 TIP TRALLER
GVW (kgs) 40200
Engine Cummins B 5.9 180 20
Power Ps (kw) 178 Ps (131.5kw) @ 2500 rpm
Torque (n-m/kgm) 654Nm(66.6kgm)1300-1700 rpm
Speed (kmph) 70
Gradeability (%) 19.7%
Vehicle overall length (mm) 12650
Min turning circle radius 15700
Dia (mm)
Body options
Length (mm) 12560
Size (cum) 28
Type Tip Trailer
Application
Coal, pet coke
21
SERVICES
PDI (Pre Delivery Inspection)
Vehicle identification
Inspection
Hand over to customer
SERVICE PROCESS
Vehicle entry
Job card
Allocation of work
TAT (Total Around Time)
CRO (three copies) (office, service advisor, customer)
Warranty card
SPARE PART
Manage by company
Available within 72 hours
Quick Service
Incentive to worker
Quick charge(extra money to customer)
22
INTRODUCTION OF TATA GROUP
The story of Tata group of business unfolds with the birth of its founder Jamshed ji
Tata in the small town of Navasari in Gujarat in 1839. He breathed his last in 1904
in Germany. His parents were Nuseerwan ji and Jeevanbai Tata. Nuseerwan ji
was the first businessman in a family of parsi Zorastrian priests. Destiny called him
to BPGDMy where he started trading. Jamshed ji joined him at the tender age of
fourteen. He took admission in Elphinstone college and while still a student he
married Hirabai Daboo. Jamshed ji graduated in 1858 and joined his father trading
firm. Those were turbulent times. The British had just managed to ruthlessly crush
the 1857 Revolt. Since the age of twenty-nine Jamshed ji continued to work in his
father’s firm. In 1868 he started a trading company on his own with a capital of
Rs.21,000/- his first step was to acquire a bankrupt oil mill and convert it into a
cotton mill which he renamed Alexander Mill. Two years later he sold it with a good
margin of profit. With this he set up a cotton mill in Nagpur in 1874. queen Victoria
had just been declared the Empress and in keeping with the times Jamshed ji
named it Empress mill. Jamshed ji was a unique personality. It was not just his
own personal success but also of those who worked for him and his group.
Jamshed ji was in close contact with revolutionary thinkers and nationalists like
Dadabhai Naoroji and Pherozeshah Mehta and strongly influenced by them. He
came to the conclusion that economic self-sufficiency should go hand with political
independence. The former should be the base of the latter.
Jamshed ji had three key ideas in mind. He wanted to set up an iron and steel
company, world class learning institution and a hydroelectric plant. Unfortunately
during his time none bore fruit but he had planted the seed, which later took roots
and spread its branches under the care of his successors. The only achievement
that he lived to see was the taj mahal hotel .it was completed in December 1903
for a princely amount of Rs.4, 21,00,000/- in this too he was inspired by nationalist
thinking. In those days the locals, that is Indians, were not allowed into the best
23
European hotel . taj mahal hotel was a befitting reply to this discrimination. Tata
group is a private conglomerate with headquarters at Mumbai. The present
chairman is Ratan Tata who took over from J.R.D. Tata in 1991. A member of the
Tata family is always the chairman of the group. Its operations covers many fields
related to industry and allied activities concerned with know-how and its
application engineering, information technology, communications, materials,
automotive, chemicals energy, telecommunications, software, hotels, steel and
consumer goods. The statistics and figures of Tata group speak for themselves.
Its revenue touches $967,229 million or $ 21.9 billion in 2005/06. This is equal to
2.8% of India’s GDP. There are about 246.000 employees in the tat group as per
records of 2004. Market capitalization figure is $57.6 billion. There are ninety-six
companies operating in seven business sectors. A only twenty-eight of the ninety-
six in Tata group are publicly listed. Tata operates in more than forty countries
across six continents. It exports products and services to one hundred and forty
nations. The charitable trust of Tata of holds 65.8% of the ownership of Tata group
TISCO now called Tata steel set up in 1907 India’s first iron and steel plant in
Jamshedpur, whish is often called Tatanagar. Production actually started in 1912.
It produce steel at the lowest cost in the word. This is mainly because it is assisted
by group member concern that deals with the supply of raw material like coal and
iron. In 1910 was set up Tata Hydro-Electric power Supply Company. In 1917 the
Tata group made its debut in the field of consumer goods industry with the setting
up of Tata oil mill dealing in soaps, detergents and cooking oil. 1932 saw the
establishment of Tata airlines. Tata chemicals made its appearance I 1939. Telco
now known as Tata Motors started to manufacture locomotive and engineering
products from 1945. January 2007 is a watershed in the history of Tata group.
Tata steel made a successfyl bid for UK based corus group, which was one of the
world’s leading steel and aluminum producers. After an unprecedented nine
rounds of bidding Tata finally clinched the deal.
24
Tata offered to buy 100% stake in Corus at 608p per share (all cash) totaling to a
value of $12.04 billlion. It has turned out to be the biggest acquisition by any
Indian Company. Tata Power is one of the largest private sector companies in
India and supplies power to Mumbai and parts of New Delhi. Then there are Tata
Chemicals and Tata Pigments. In the service sector there are Tata Companies
dealing with hotels, general insurance and life insurance. Tata offers management,
economic and financial consultancy services. Tata offers management, economic
and finanacial consultancy services. Tata is one of the best names in the world of
investments and shares. In the area of education Tata’s publishing house of Tata
McGraw Hill is a renowned name. Many renowned public sector companies and
research organizations like Indian Institute of Science, Tata Institute of
Fundamental Research, Tata Institute of Social Sciences, Tata Energy Research
Institute and Air India (Tata Airlines) owe their origins to the name of Tata. Other
educational institutes are Tata Institute of Science now Indian Institute of Science,
Bangalore. Tata Institute of Fundamental Research “Deemed University, Tata
Management Training center, Pune, Tata Institute of Social Science” deemed
University and National Centre for the Performing Arts. The name of Tata is linked
to consumer durables like tea, watches (Titan) Tata Trent (Westside) to Tata
skyand even gold and diamonds like Tanishq brand of jewellery. In Information
systems and communications the Tata name comes with Computational &
Research Laboratories, INCAT, Nelco, Nelito Systems, TCS and Tata Elxsi.
There are software companies Tata Interactive Systems, Tata Infotech, Tata
Technologies Ltd, Tata Teleservices, Tatanet etc. Tata acquired VSNL, the Indian
telecom giant from Bermuda bassed Canadian company named Teleglobe in
2005. The aim of Tata Group to improve the quality of life in the society by virtue of
integrity, understanding, excellence, unity and responsibility. The entire family
known as the Tata Group shares these values. Tata’s contribution to India’s
education, science and technology has been widely documented and respected.
The blue colored log of Tata speaks for fluidity as well as fountain of knowledge. In
can also be seen as a tree under which all are welcome to take refuge.
25
26
INDUSTRY PROFILE
An embryonic automotive Industry emerged in India in the 1940 following the
independence in 1953 the government of India and the private sector launched
efforts to create an automotive component manufacturing industry to supply to the
automobile industry. However the growth was relatively slow in the 1950s to 1960s
due to nationalization and the license raj which hampered the Indian private
sector. After 1970 the automotive industry started to grow but the growth was
mainly driven by tractors, commercial vehicles and scooters, cars were still a
major lixury Japanese manufacturer’s enterd the Indian market ultimately leading
to the stablishment of maruti udyog. A number of foreign firms initiated joint
venture with Indian companies.
In 1980s a number of Japanese manufacturers launched joint venture for building
motorcycles and light commercial vehicles automobile company like TATA
MOTORS, Mahindra and Mahindra, Ashok Leyland, Swaraj Mazda and Eicher are
manufacturing high performance delivering LCVs. The LCVs produced by these
companies are not only sold in India but are also exported to various foreign
markets as well.
The last few years huga amount of investment have been made in automobile
industry. With more global players getting interested in Indian automobile Industry,
these investments are supposed to increase even more in the near future. Most of
LCV manufacturers in the country are emphasizing on better research and
development activities and efforts are being given to provide efficient after sales
services to customers.
Some of the popular offerings in the field of light commercial vehicle from the
TATA MOTORS stable are 407 and 709 of which the former has made a distinct
mark in the category of Indian LCVs. However the recently Tata Ace has brought
27
about dramatic change in the Indian LCV market. Low priced and attractively
designed. The Tata Ace has been hugely popular and recorded significant sales
in the first year of production itself.
Ashok Leyland is another major player with product like cargo 759 tipper to boast
of with a wheel base of 3200 mm and 5 speed synchromesh gearbox; it has got 4
cylinder diesel power engines.
THE LEADING AUTOMIBLE IN INDIA
28
Tata
Ashok Leyland
Swaraj Mazda
Eicher
Volvo
Mahindra & Mahindra
JSA
BOARD OF DIRECTORS
(As on 14th DEC, 2010.)
29
Mr R N Tata (Chairman)
Mr James Leng (Non-Executive Deputy Chairman)
Mr Nusli N Wadia (Company Director)
Mr S M Palia (Company Director)
Mr Suresh Krishna (Financial Institutions’ Nominee)
Mr Ishaat Hussain (Board Member)
Dr Jamshed Ji Irani (Board Member)
Mr Subodh Bhargava (Board Member)
Mr Jacques Schraven (Non-Executive Independent
Director)
Dr Anthony Hayward (Non-Executive Independent
Director)
Mr Philippe Varin (Non-Executive Non Independent
Director)
Mr B Muthuraman (Managing Director)
Dr T Mukherjee (Non Executive Director)
Mr Andrew Robb (None Executive Independent
Director)
MANAGEMENT ( As on 14 th DEC, 2010)
Mr B Muthuraman ( Managing Director)
Mr H M Nerurkar Chief Operating Officer
Mr A D Baijal Vice President & Tata Steel
30
HISTORY OF TATA MOTORS
Brief History, Vision and Mission
1868
]Jamesht ji Nusserwa ji Tata stars a private trading firm laying the foundation of
the Tata group.
1874
The central India spinning, weaving and Manufacturing Company in set up,
making the Group sentry into textiles.
31
1902
The Indian hotels company is incorporated to set up the TAJ MAHAL palace ad
Tower India’s first luxury hotel which opened 1903.
1907
The Tata iron steel company is established to set up India’s first iron and steel
plant in Jamshedpur, which started production in.
1910
The first of the three Tata electronic companies, the Tata Hydro-electronic power
supply company, is set up to generate electricity.
1911
The Indian institute of science is established in Bangalore to serve as a centre for
advanced learning.
1912
Tata steel introduces eight-hour eorking days, well before such a system was
implemented by law even in most western countries.
32
1917
The Tata enter the consumer goods segment as the Tata oil mills company is
established to make sosps, detergents ad cooking oils.
1932
Tata Airlines, a division of Tata sons, is established, opening upthe aviation sector in India.
1939
Tata Chemicals is established.
1945
Tata Engineering and Locomotive company (renamed Tata motors in 2003) is
established to manufacture locomotive and engineering products. The company
began manufacturing commercial vehicles in 1954 in a JV with Daimler Benz.
1952
Pandit Jawharlal Nehru, India’s first Prime Minister, requests the group to
manufacture cosmetics in India, and Lakme is established.
33
1968
Tata consultancy service (TCS), India’s first software services company, is
established as a division of Tata sons.
1984
Titan industries- a joint venture between tha Tata group and the Tamil Nadu
industrial development corporation (TIDCO) - is set up to manufacture watches.
1995
Tata quality management services institutes the JRD QV award, modeled on the
Malcolm baldrige national quality value award of the united states, laying the
foundation of the tata business excellence model.
1996
Tata teleservices limited (TTSL) is established to spearhead the group’s foray into
the telecom sector.
1998
Tata Indica- India’s first indigenously designed, developed and manufactured car-
is launched by Tata motors, spearheading the group’s entry into passenger cars.
2000
34
Tata Tea acquires the Tetley group, UK, in the first major acquisition of an
international brand by an Indian group.
2001
Tata-AIG – a joint venture between the Tata group and American international
group Inc (AIG) – marks the group’s re-entry into insurance. The group’s insurance
company, new India assurance, was nationalized in 1956.
2002
The Tata group acquires a controlling stake in Videsh Sanchar Nigam Limited –
India’s leading international Telecommunication service provider.
Tata Consultancy Services becomes the first Indian software company to
cross one billion dollars in revenues.
Titan launches Edge, the slimmest watch in the world.
2004
Tata motors acquires the heavy vehicles unit of Daewoo motors, South Korea.
Tata steel makes its first major overseas investment in Nat Steel Asia,
headquartered in Singapore.
Tata consulting service goes public in India’s private sector’s largest initial
public offer.
2005
Indian hotels adds New York’s iconic hotel, the Pierre, to its portfolio as also its
Ginger “Smart Basics” hotels in India.
VSNL acquires Tyco Global network, making it one of the world’s largest
provider of submarine cable bandwidth.
2007
35
In a major in its unfolding strategy of growth and globalization, Tata Steel acquires
corus, the UK- based steel company, for $ 12.1 bn, the biggest overseas
acquisition by an Indian company. Tata steel is now the world’s 6 th largest steel
producer with capacity of 26 million tones per annum and operations in 24
countries.
2008
Tata Motors unveils Tata Nano, the people’s car, at the 9th auto expo in Delhi.
Vision and Mission
The Tata Group is one of India largest business conglomerates established by
Jamshed ji Tata (Jamshed Ji) In the second half of the 19 th century. Jamshed ji’s
vision for the Group was in line with nationalist goals and Ideals then and
envisaged to make India self-reliant. After Jamshed Ji, Jehangir Ratan Ji
Dadabhoy Tata (JRD) became the Chairman of the Tata Group and played a
significant role in continuing the vision of the group. Tata assets climbed from INR
620 million in 1939 to INR 100 billion in 1990. Tata Motors had increased its sales
to INR 1 million in the Year 1991 and it had rolled out 3 million vehicles in the
same year. In 1991 Ratan Naval Tata (Ratan Tata/Ratan) took over the
Chairmanship from JRD Tata. Although he was initially criticized for his poor
performance over the years, Ratan Tata disproved his critics. He restructured Tata
Group’s business operations and made the Group compete globally. Under Ratan
Tata’s chairmanship, Tata Consultancy Services went public and Tata Motors was
listed in the New York Stock Exchange. Starting from the late 1990s, Ratan
revamped the operations of Tata Steel and made it one of the lowest-cost steel
producers in the world. However, as the Tata’s lacks an heir who can succeed
Ratan, the group is at cross-roads to decide who will be the next chairman. After
Ratan Tata’s retirement who would succeed him an carry the vision of the Group is
a dilemma.
36
MISSION
Our Mission in Tata is to improve the quality of life in India through leadership in
targeted sectors of national economic significance to which the Group can bring a
unique set of capabilities.
CORE BUSINESS WHEN STARTED / ESTABLISHED
Development of Tata Iron & Steel Company: (Late 1800s-1980s)
From the mid-1880s, Tata commissioned a series of surveys in India’s coal
producing areas, such as Bihar and Orissa in the northeast of the subcontinent, to
locate iron ore within easy reach of coal deposits and water, both essential
elements in steel production. He visited the United States to seek the advice of the
world’s foremost metallurgical consultant, Julian Kennedy and went to
Birmingham, Alabama to study the coking process in action. In England in 1900 he
discussed his plans with the secretary of state of India, Lord George Hamilton. In
India, the way had been opened for private enterprise with the introduction of a
more liberalized mineral concession policy in 1899. With Julian Kennedy’s
help,American specialists were brought in and began surveying in 1903. After a
series of disappointments, rich iron ore deposits were identified in the dense jungle
in Bihar at the confluence of two rivers near Sakchi three years after Jamshed ji
Tata’s death in 1904. Also involved in the surveying was Tata’s nephew, Shapur ji
Saklatvala, whose health suffered so much that he was sent to London to
recuperate.
There, he joined his uncle’s London office which had been established some years
earlier to represent the interests of the family cotton business. His energies were
soon channeled away from business matters and into politics and he became
37
Communist member of Parliament for Battersea North in 1922. Four years after
Tata’s death his sons Dorab Ji and Ratan Ji began development of the Bihar site.
The Tata Iron and steel Company by seeking out Indian Investors. In the face of
warnings that India could not afford a flotation of the size the Tata brothers set out
to raise Rs 23.2 million in shares. Within eight weeks some 8,000 Indian investors
came forward and the whole share issue was taken up. The Tata’s retained 11
percent of the stock for themselves. There were enormous initial problems in
clearing the Sakchi site and once production began in ensuring that the coal was
of a uniform quality. By 1916, however, production was meeting expectations and
during World War I the Company exported 1500 miles of steel rails to
Mesopotamia. Rapid expansion to support the Allied war effort was followed by
Depression during the 1920s with escalating prices, transport and labor difficulties
and major earthquake in Japan by now TISCO’s biggest customer. The company
had to suspend its dividend for 12 out of 13 years in this period and was on the
brink of closing in 1924 when Sir Dorab Ji Tata had to pledge his personal fortune
to secure the necessary bank loans to keep the business afloat. TISCO emerged
from the 1930s however as the biggest steel plant in the British Empire.
World War II brought a resurgence in demand for Tata products and the Company
specialized in the manufacture of armored cars known as Tatanagars, which were
used extensively by the British Army in the North African desert. Following six
years of almost continuous production to serve the war effort it became imperative
in the late 1940s to begin replacement of the plant. In association with Kaiser
Engineering of the United States capacity was expanded and a Modernization and
Expansion Program (MEP) was launched in 1951 upgraded four years later to the
Two Million Ton Project (TMP) to give TISCO the capacity to produce two million
tons of crude steel. This was achieved in 1958 but further expansion was put on
hold during the 1960s while the country passed through a period of devaluation
and recession. By 1970, however TISCO employed 40,000 people at Jamshedpur
with a further 20,000 in the neighboring coal mines. Government attempts to
nationalize TISCO in 1971 and 1979 were defeated in part it was believed to retain
38
an efficient private sector yardstick against which the performance of public sector
companies could be judged. An ever-increasing range of government legislation to
bring private sector businesses into line with national economic planning on the
Soviet model, however, hampered Tata’s freedom to develop in the postwar
period. In 1978 the government restricted TISCO’s dividend to 12 percent to force
it as India’s only private sector steel producer, to plough money into
modernization. Expansion was restricted by a government committed to helping
nationalized Industry.
Further difficulties were created in the late 1970s by chronic shortages of coal
power and rail transport. An estimated Rs 45 crores of salable steel was lost
during 1979-80 because of these shortages. TISCO soldiered on, However and in
the following decade began to benefir\t from a relaxation of government control as
a more pragmatic attitude to the importance of private sector industry emerged. In
1989 the Tata Group increased its stake in the steel firm to ward off any attempts
by outside shareholders to gain control of the Company. By 1990, TISCO
remained India’s largest nonpublic Company announcing a 30 percent increase in
profits against a backdrop of general depression in the Indian economy as a
whole.
39
Promoter Companies
Tata Sons, Tata Industries, Group holding Structure
Tata sons and Tata Industries are the two promoter companies of the Tata Group
Tata Sons
This premier promoter company of the Tatas was established as a trading
enterprise by group founder Jamsed Ji Tata in 1868. It is the promoter of all key
companies of the Tata Group and holds the bulk of shareholding in these
companies. The chairman of Tata Sons has traditionally been the chairman of the
Tata Group. Tata sons is the owner of the Tata name and the Tata trademark
which are registered in India and several other countries. About 66 percent of the
equity capital of Tata Sons in held by philanthropic trusts endowed by members of
the Tata family.
Tata Industries
Tata Industries was set up Tata Sons in 1945 as a managing agency for business
it promoted. Following the abolition of the managing agency system, Tata
Industries mandate was recast in the early 1980s to promote the Group’s entry
into new and high-tech areas.
Tata Industries has over the last two decades, initiated and promoted the Group’s
ventures into
several sectors, including control systems information technology financial
services auto components advanced materials and telecom hardware.
TATA MOTORS MILESTONES
40
It has been a long journey for Tata Motors, India’s largest auto mobile
manufacturer. Some significant millstone in the company’s journey towards
excellence and leadership.
1945- Tata engineering and locomotive cop. Was establish to
manufacture locomotive and other engineering product.
Celebration with diemiler benz ag, for manufacturing of medium
commercial vehicles.
1959- research and development center establish at Jamshedpur.
1971-introduction of first di engine.
1987- Production of first light commercial vehicles tata 407
1992- launch of Tata estate.
1995-mercedes benz car e220 launched.
1998- Tata Safari Indias first sports vehicle launched.
2001- Indica v2 launched second generation Indica.
2005- Tata moters roled out 500,000 passenger car from its car plant
facility in Puna.
2007-construction of small car plant at singur in west Bengal Being on
Jan. 21
-New 2007 Indica v2 is launched.
-Launch of magic a comfortable four wheeler for public transportation.
2008- Ace plant at pant nagar being production.
Tata motors launched nano the people car. Launch of premium luxury
2009- tata marcopolo motors dharbad plant begins production.
Tata motors launched NANO the people car. Launch of premium luxury.
41
Founder Jamesed ji Tata
Year of Establishment 1945
Business group The TATA group
Listing & its codes BSE- code: 500570
NSE- code: TELCO & TATA MOTORS
NYSE- code: TTM
Corporate office Bombay House
24, homi mody street
Mumbai 400001, India
Tel: +(91)-(22)-56561676
Works Jamsedpur, Pune, Lucknow, Singur and Dharwad
E-mail [email protected]@telco.co.in (for international inquires)
Website www.tatamotors.comwww.tata.com/tata motors
42
TATA MOTORS PROJECT RANGE (LCV, HCV, ICV)
TRUCKS
SCOPE OF STUDY
43
This project delivered the analysis about the sales promotion. Market
research on commercial vehicle user especially in transport and
construction by the help of this project we can find out what’s the actual
position of commercial vehicles is in the market. By the survey with the
help of Questionnaire and interview we can find out where TATA’s
vehicles stand in the market in comparison to AL, EICHER, . what is the
satisfaction level of the customer. Where the problem is, where company
is lacking behind with other companies. How company can solve the
problems and what should be the salutation.
It is very profitable for the management to know the level of satisfaction
their customer and employees of the organization. It becomes more easy
for the management to handle the customer according to his or her need,
this fulfillment of need will work as a motivating factor for the user of
commercial vehicle and coming buyer which is likely to called CO in
working style of the company. By fulfilling the requirement, it will work
more efficiently in addition to this the study also shows the need of the
department . this study can be taken as a basis for further studies on of the
similar sample, by which the management can understand the shift of
needs with the time factor.
44
COMPETITORS OF HCV
ASHOKA LEYLEND
In 1984 Ashok Motors was setup in madras for the assembly of Austin cars. In
1995 with equity participation by british Leyland the company name changed to
Ashok Leyland. Since than it has been a major player in India’s commercial
vehicle industry. The factory of Ashok Leyland are at ennore, Bhandra
(Maharashtra), Hosur (2 units) and alwar. For over five decades, Ashok Leyland
has been the technology leader in India’s commercial vehicle Industry, moulding
the country’s commercial vehicle profile by introducing technologies and product
ideas that have gone on to become industry norms. From 18 seater to 82 seater
double-decker buses from 7.5 tonne to 49 tonne in haulage vehicles from
numerous special application vehicles to diesel engines for Industrial marine and
genset applications. Ashok Leyland offers a wide range of products.
ASHOK LEYLEND
45
Type public
Industry automotive
Headquarters Chennai, tamil nadu, India
Key people R SESHAAAYEE, RJ SHAHANEY, S.P
HINDUJA, D.G HINDUJA, VINOD DASARI.
Product Automobiles, Engines
Parent hinduja group
46
4X2 AND MULTY AXLE TIPPER
CT 1613
Model CT1613
Application Sand ,brick, coal, general goods.
Engine H series 6dit with inline FIP
Max power 132 hp@2500 RPM
Max tarque 450Nm@1600-1800 RM
Clutch 356 mm dia ceramic disc
Transmission 5 speed gear box
Suspension semi elliptical multi leaf spring in front and
rear
Carbine G45 GPWL
Tyre 10.20X200-16PR/PD NYLON
Max speed 74.5
Grability 24.12%
Body 6.5/8.5 cum(UBT & FET
GVM 16200 kgs
47
CT 1616
Model CT1616
Application mines, sand, canal and irrigation work
Engine 162N 6 cylinder turbo charged after cooled
diesel
Max power 161 hp@2400 RPM
Max tarque 575@1700-1800 RPM
Clutch 349mm dia
Transmission 6 speed synchromesh gear box
Suspension semi elliptical laminated muloti leaf
Carbine G45 COWL
Tyre 10X20 16PR/PD nylon
Max speed 75 kpph
Grability 33.62%
Body 85 GM(UBT & FET)/10.5 CUM FET
GVM 16200 kgs
48
2516 THD
Model 2516 THP
Application mines,quary sand, canal & irrigation
Engine aTA12TCAC
Max power 160 hp@ 2400 rpm
Max tarque 58 Nm@1080-1400RPM
Clutch 381 mm dia ccermic disc
Transmission 8 speed gear box
Suspension semi elliptical laminated multi leaf
Carbine G45 COWL
Tyre 10X20 16PR/PD nylon
Max speed 67kmph
Grability 24.30%
Body 14 cum(Box type & rock body)FET
GVM 25000 kgs
49
2516H/4C
Model 2516 H/4C
Application lang distance movement of sand, blue metal
Engine engine
Max power 165 hp@2400 rpm
Max tarque 550 Nm@1200-1600 rpm
Clutch 380 mm dia ceramic disc hydraulic actuation
Transmission 6 speed gear box
Suspension semi elliptical laminated multy leaf
Carbine G45 COWL
Tyre 10X20-16 PR/PD nylon
Max speed 74 kmph
Grability 24.16%
Body 14 cum FET
GVM 25000 kgs
50
2518T/4C
Model 2518T/4C
Application construction, quarry, canal and irrigation
work over burden & minerals
Engine H SERIES 6DIT
Max power 177hp@ 2400 rpm
Max tarque 538 Nm @1200-1600 rpm
Clutch 381 mm dia ceramic disk with hydraulic
actuation
Transmission 6 speed synchromesh gear box
Suspension semi elliptical laminated multy leaf
Carbine G45 COWL
Tyre 10.00X20-16PR/PD nylon
Max speed 70 kmph
Grability 23.12%
Body 14 cum,16 cum Box type PET
GVM 25000 kgs.
51
2518 T/2C
Model 2518T/2C
Application mines,. Quarry,sands , canal & irrigation
Engine H series 6DTI
Max power 177hp@2400 rpm
Max tarque 588Nm@1200-1600 rpm
Clutch 381 mm dia ceramic disk with hydraulic
actuation
Transmission 6 speed gears
Suspension semi elliptical laminated multi leaf
Carbine factory built ecomet day cab
Tyre 10.00X20-16PR/Pd nylon
Max speed 71 kmph
Grability 23.12%
Body 20 cum FET
GVM 25000 kgs
52
1613 ST
Model 25184T/4C
Application construction, quarry, canal and irrigation
work overburden & minerals
Engine H SERIES 6DIT
Max power 177hp@2400 rpm
Max tarque 588Nm @1200-1600 rpm
Clutch 381 nm dia ceramic disk with hydraulic
actuation
Transmission 6 speed synchromesh gear box
Suspension semi elliptical laminated multi leaf
Carbine G45 COWL
Tyre 10.00X20-1PR/PD nylone
Max speed 70 kmph
Grability 23.12 %
Body 14 cum,16 cum Box type PET
GVM 25000 kgs.
53
4X2 HAULAGE MODEL
CG 1613
Model CG 1613
Application construction, parcel, courier, market load
Engine H SERIES 6DIT with inline FIP
Max power 132hp@2400 rpm
Max tarque 450Nm @1600-1800 rpm
Clutch 350 nm Dia ceramic disk with mechanical
actuation
Transmission 5 speed synchromesh gear box
Suspension semi elliptical laminated multi leaf
Carbine G45 COWL
Tyre 10.00X20-1PR/PD nylon
Max speed 74.5 kmph
Grability 24.12 %
GVM 1620 kgs.
54
CG 1616
Model CG 1616
Application construction, parcel, courier, market load
Engine H SERIES 6DIT with inline FIP
Max power 161hp@2400 rpm
Max tarque 550Nm @1200-1600 rpm
Clutch 349 Nm Dia ceramic disk with mechanical
actuation
Transmission 5 speed synchromesh gear box
Suspension semi elliptical laminated multi leaf
Carbine G45 COWL
Tyre 10.00X20-1PR/PD nylon
Max speed 74 kmph
Grability 32.10%
GVM 1620 kgs.
55
SALES OF TATA MOTORS
Year Sales(in crore)
2005-06 24001.44
2006-07 31829.48
2007-08 33093.93
2008-09 28599.27
2009-10 38364.10
sales
010000
2000030000
4000050000
2005-06
2006-07
2007-08
2008-09
2009-10
sales
56
SALES OF ASHOK LEYLEND
Year Sales (in lakhs)
2005-06 605310
2006-07 830472
2007-08 894715
2008-09 666664
2009-10 787260
0
200000
400000
600000
800000
1000000
2005-06 2006-07 2007-08 2008-09 2009-10
Series1
Series2
57
SERVICE OF ASHOK LEYLEND HCV
Service time or km
PDI
First (free) 8000 km 45 days
Second (free) 16000km or 90 days
Next every 8000 km alternate
Engine oil and greasing will change in every 36000 km .
Gear oil and differential oil will changed in 40000 km.
In free service consumable item are not free .
58
EICHER
Eicher motor is a part of Eicher Group. It was founded in 1982 to manufacture a
range of reliable fuel efficient commercial vehicles. It is one of the leading
manufactures of commercial vehicle in India. It manufacturers and markets trucks,
buses, automotive gear, motorcycle and deals with the export vehicles, aggregate
and components. It begins its business operation in 1959 with the role out of
India’s First tractor.
59
EICHER 30.25 XP VE
Model 3025.25 XP cowl chassis
Wheel base(mm) 4900
GVM(kgs) 25000
Turning radius(m) 9.9
Engine E683-TCI-113-2(6 cylinders)BS11 emission
norms compliant
Max power 113 kw@2400 rpm
Max tarque 560 Nm@1400-1600 rpm
Clutch single dry plate diaphragm type hydraulic
actuated
Gerbox 6 forward and 1 reverse
Suspension semi elliptical laminated leaf springs with
bell crank mechanism in rear shock
absorbers in front only
Tyres 10.00X20-16PR
Gradeability(%) 21
Speed(kmph) 78
60
EICHER 40.40 VE
Model EICHER 40.40 VE
Engine type Cummins 8 5.9 180 20
Max power 132.2 kw@2500 rpm
Max torque 646Nm @1500 rpm
Clutch single plate dry friction type\,352mm dia
Gearbox ET 80 56 (6 forward 1 reverse)
Suspension semi elliptical laminated leaf springs
hydraulic acting telescopic shock absorbers
in front only
Brakes service brakes -dual circuit full air ‘S’cam
Parking brake-spring brake acting on rear
wheels
Max speed 70 kmph
Max gradeability 18%
Tyres 10.00X20-16 PR
GCW 402000 kigs
61
EICHER HERCULES 35.31
Model eicher herculis 35.31
Wheelbase 4700 mm
GVW 31000 kg
Engine E 683-TCI-113-2
Max power 113 kw(154HP) 2400 rpm
Max torque 560 Nm@ 1400-1600 rpm
Circle radius 10.35 m
Transmission eicher 8m6m(6 forward 1 reverse)
Suspension semi elliptic laminated leaf spring with
shock absorbers at front
Brakes full air brakes, divided line
Clutch 352 mm
Tyres 10.00X20-16 PR
Gradeability 18%
62
Eicher Terra 16 HDR
Model Eicher Terra 16 HDR
Wheelbase (mm) 3485
GVW (kgs) 16200
Engine Type 6 cylinder, water cooled,turbo-charged
intercooled DI diesel engine - BS II
Max. Power 147 HP @ 3200 rpm
Max. Torque 41 Kgm @ 1440 rpm
Turning Radius (m) 7.1
Gradeability 22.5%
Gear Box ET60S5
Tyres 10.00 x 20 – 16 PR
Fuel Tank (litres) 220
Max. Speed 89 Kmph
Tipper Body Volume 8.5 CuM
Overall Length (mm) 5870
Minimum Ground Clearance (mm) 252 Bore x Stroke (mm) 100x105
Clutch Single Dry Plate ,
Suspension Semi elliptical laminated leaf springs
Brake Full Air,Divided line, with Auto Slack
Adjuster Parking Brake
63
SERVICE OF EICHER HCV
Service time or km
PDI
First 5000 km
Second 15000 km
Next every 10000km alternate.
64
RESEACH METHODOLOGY
Research methodology is a way to systematically solve the research problem. It
may be understood as science of studying how research is done scientifically.
According to chifford woody,
“Research comprises defining and redefining problems formulating hypothesis or
suggested solutions collecting, organizing and evaluating data, making dedication
and reacting conclusions and at last carefully testing the collusions to determine
whether they fit the formulating hypothesis.”
The advance learner’s dictionary of current English lays down the earning of
research as,
“A careful investigation or inquiry especially through search for new fact in any
branch of knowledge.”
METHODOLOGY
65
For preparation of questionnaire the basic objective of the survey was
concentrated previous surveys under taken prospect card secondary data through
net and related books and magazines.
For the survey, convenience sampling this method involves purposive of
deliberate selection of particular units of the universe which representing universe.
SAMPLE SIZE
For our research process we have chosen a sample size of 60 persons as to
collect the Information about the need of Tata light commercial vehicles.
According to their needs we Delivered information about different segment of
tata product.
DATA COLLECTION
The task of data collection begins after a research problem has been defined
and research design/plan is chalked out. While deciding about the method of
data collection to be used for study the researcher should keep in mind two
type of data viz.
a) Primary Data
b) Secondary Data
METHODS OF DATA COLLECTION
66
The researcher should keep in mind two types of data viz. primary and
secondary data. The primary data are those which are collected a fresh and
for the first time and thus happen to be original in character. The secondary
data on the other hand are those which already has been collected by
someone else and which have already been passed through statistical
process.
1) Collection of Primary Data-
There are several method of collection Primary Data Particularly in surveys
and descriptive researches important ones are:
i. Observation Method
ii. Interview Method
iii. Through Questionnaires
iv. Other Method which include
a) Using Mechanical Techniques
b) Through Projective Techniques
c) Depth Interview
d) Content analysis
Questionnaire- The main medium of collecting the data was questionnaire.
Interview-
67
TATA vehicle users & employees of TATA MOTORS were interviewed for the
analysis purpose. Their responses along with the reasons are written down in
the analysis.
Collection of secondary data-
Secondary data means data that are already available i.e. they refer to data
which are already collected analyzed by someone else. Secondary data may
be either published data or unpublished data. Usually published data are
available in:-
1. various publication of automobile company
2. technical and trade journals
3. books, magazines and news papers
4. public record and statistics
Website of the organization:-
some of the literature is being collected by the website of TATA MOTORS. Mainly
the history of the company, introduction etc is taken.
Literature-
Literature like material was not available but some formal data was available which
was very helpful in the analysis.
68
HYPOTHESIS
Hypothesis is a tentative assumption made is order to draw out & test its logical or
empirical consequences. It provides the focal point for research. Hypothesis
should be very specific & limited. The rote of hypothesis is to guide the researcher
by delimiting the area of research & to keep him on the right track.
Hypothesis for this research is as follows………
To portray accurately the characteristics of a particular individual situation
or a group.
Provide an overview of the present situation of TATA Vehicle in the
Segmented Market.
Present a systematic analysis of customer’s need & want for TATA
MOTORS.
To find out Customer satisfaction regarding TATA Vehicle.
Collect the different opinion from different people in order to analyze the
performance of TATA Vehicle according to collected data.
HYPOTHESIS TESTING
POPULATION SIZE :- Heavy Vehicle Customer
69
SAMPLE SIZE:- 60
CONTACT METHOD – DIRECT (Researcher’s directly contact with
respondents)
INQUIRY MODE – Structured (Everything that forms the research process is
predetermined)
RASEARCH PROCESS
Research process consists of series r steps necessary to effectively carry out
research. And this has a sequence of certain steps.
Define Research Process
Review or Literature
Formulate Hypothesis
Research Design
Collect Data
Analyze Data
Interpreted Report
OBJECTIVE OF RESEARCH
To gain familiarity with a phenomenon or to achieve a new insights into it.
To portray accurately the characteristics of a particular individual situation
or a group.
70
Provide an overview of the present situation of TATA Vehicle in the
Segmented market.
Present a systematic analysis of customer’s need & want for TATA
MOTORS.
To find out Customer satisfaction regarding TATA Vehicle.
Collect the different opinion from different people in order to analyze the
performance of TATA Vehicle according to collected data.
RESEARCH DESIGN
A research design is the arrangement of conditions for collection and analysis
of data in a manner that aims to combine relevance to the research purpose.
This study is about to make the communication easy between the TATA
MOTORS & TATA Vehicle users.
The study is being made to know the level of satisfaction of TATA Vehicle
users & also the employees who are in TATA Workshop.
Data have been collected with the help of questionnaire and Interview with
TATA Vehicle users and employees who are in TATA Motors.
Sample design for the study is simple random probability sampling. The
period for this study is 48 days.
SAMPLE DESIGN
The way of selecting the sample that the researcher uses is known as sample
design. It is done before the collection of data.
There are various types of sample design but we have taken, Simple random
sampling.
71
This type of sampling is also known as chance sampling or probability
sampling. Where each & every item in the population has an equal chance of
inclusion in the sample. Since the target market of the product of our research
is both educated or non-educated segment of society we have selected the
person who have transport business.
MARKET SURVEY LIST
Company
Name
Owner
Name
Address Cont.no No. of
HCV
HCV
company
name
TATA AL
72
Mahalakshm
i grained
Sanjay singh Kanpur
T.P.NAGAR
2 2
Bundelkhan
da grained
Mr. tiwari Kanpur T.P.NAGAR
3 3
Singh stone Udai raj
singh
Kanpur T.P.NAGAR
3 2 1
Survanshi
grained
Gyan singh Kanpur T.P.NAGAR
1 0 1
Ma mansha
stone mill
Ghappal
singh
Kanpur T.P.NAGAR
2 2
New jai
ambe stone
mill
Kalyansingh Kanpur T.P.NAGAR
5 5
Bhanu
grained
Kandhilal
yadav
Kanpur T.P.NAGAR
5 2 3
New
peetambra
crusher mill
Kailash Kanpur T.P.NAGAR
2 2
Kalka sone Chhote
bhaiya
Kanpur T.P.NAGAR
2 2
Garima
stone mill
Manoj singh Kanpur T.P.NAGAR
1 1
Shri siriya Sumesh
bharadwaj
Kanpur T.P.NAGAR
1 1
Ganesh
shahu stone
Sanjay Kanpur T.P.NAGAR
1 1
73
Yashoda
grained
Kanpur T.P.NAGAR
2 2
New samata Banshidhar Kanpur T.P.NAGAR
10 10
Samata
grimed
Chhote raja Kanpur T.P.NAGAR
11 011
Vishan
crusher
Vineet shahu Kanpur T.P.NAGAR
12 12
Shobha
pvt.ltd
Rajeev singh Kanpur T.P.NAGAR
3 3
C.B grained Rajeev singh Kanpur T.P.NAGAR
8 8
Kabrai
grained
Yogendra Kanpur T.P.NAGAR
2 2
Kumar
grained
Kanpur T.P.NAGAR
5 5
Mallikarjun
gioresources
Amit joshi Kanpur T.P.NAGAR
2 2
Bajrajgbali
grained
G.M tripathi Kanpur T.P.NAGAR
2 2
A.C
kanchchal
grained
Moti
kanchchhal
Kanpur T.P.NAGAR
3 3
Neha
grained
Moti
kanchchal
Kanpur T.P.NAGAR
1 1
74
Sharda ma
grained
Omprakash Kanpur T.P.NAGAR
32 30 2
India
grained
Shrikandhi
yadav
Kanpur T.P.NAGAR
1 1
Trimurti
grained
Bhagvat
prashad
Kanpur T.P.NAGAR
4 4
Kamal
gramodhyog
sansthan
Sanjeev
kumar
Kanpur T.P.NAGAR
4 4
Shahu stone
mill
Sanjay shahu Kanpur T.P.NAGAR
5 5
Ganesh
stone mill
Sanjay shahu Kanpur T.P.NAGAR
7 7
Varshi stone
mill
Mo.
Vasheem
Kanpur T.P.NAGAR
8 8
New samrat
stone
crusher
Shahjad bhai Kanpur T.P.NAGAR
1 1
Shrisamrat Govind
sharan
Kanpur T.P.NAGAR
5 5
Vidhya
grained
Ajay dubey Kanpur T.P.NAGAR
6 6
Prasad
grained
Kanpur T.P.NAGAR
5 5
75
Bharat
grained
Kanpur T.P.NAGAR
22 20 2
Gangaji
stone mill
Kanpur T.P.NAGAR
3 3
Ma shakti
stone mill
Kanpur T.P.NAGAR
2 2
Rai associate Rajnath ray Kanpur T.P.NAGAR
6 6
Adarsh
grained
Raun agraval Kanpur T.P.NAGAR
1 1
Pandey
grained
gopal pandey Kanpur T.P.NAGAR
2 2
Mahalaksmi Kanpur T.P.NAGAR
2 2
Shankar
stone mill
Pranav
tripathi
Kanpur T.P.NAGAR
4 2 2
Akash
grained
Devendra
tiwari
Kanpur T.P.NAGAR
5 5
PitaPGDMr
grained
Devendra
tiwari
Kanpur T.P.NAGAR
5 5
Sundram
stone mill
Keshav
babau
Kanpur T.P.NAGAR
4 1 5
Om harihar
grained`
Devendra
dubey
Kanpur T.P.NAGAR
5 5
76
c.v granied Kanpur T.P.NAGAR
5 5
Krishna
grained
Kishor kumar Kanpur T.P.NAGAR
3 3
Archana
grainied
Ajeet singh Kanpur T.P.NAGAR
3 3
Smata
grained
Maoj singh Kanpur T.P.NAGAR
5 5
Jai shakti
mill
Kalyan singh Kanpur T.P.NAGAR
4 4
Jai lakmi
stone mill
Kalyan singh Kanpur T.P.NAGAR
1 1
Jai jagat
bandhu
krusher
Brijraj singh Kanpur T.P.NAGAR
5 5
Sonu
grained
Amit singh Kanpur T.P.NAGAR
9839752
479
1 1
Ravi grained Vineet shahu Kanpur T.P.NAGAR
9935167
063
5 5
Ma sharda
associate
Om prakash Kanpur T.P.NAGAR
4 4
Kv industry Syam singh Kanpur T.P.NAGAR
2 2
77
Jai ma kalka
grained
pachparha
raod kabrai
Dinesh
Chandra
agrawal
Kanpur T.P.NAGAR
4 4
Gopal
grained
mochipura
Gopal singh Kanpur T.P.NAGAR
2 2
Jai kalshaha
stone mill
Kanpur T.P.NAGAR
2 2
Radhesyam
sone mill
Govindashara
n gupta
Kanpur T.P.NAGAR
5 5
Shri sai
stone
crusher
Keshav babu Kanpur T.P.NAGAR
2 2
Shivaji
grained
Kanpur T.P.NAGAR
2 2
Agrawal
stone mill
Alok kumar Kanpur T.P.NAGAR
5 5
Guddu stone
mill banda
Guddu bhai Kanpur T.P.NAGAR
5 5
Adil stone
mill
adil Kanpur T.P.NAGAR
2 2
Om jagdish
crusher mill
Abhishek Kanpur T.P.NAGAR
2 2
78
79
SWOT ANALYSIS
STRENGTH
Tata motors has got good professional marketing team and well coordinated
structure with modern business concepts.
Tata motors has established quality in vehicle sector and had got consistent and
good customer support.
Most of the customer are well aware of the company’s name and show loyalty for
the name of “TATA”.
WEAKNESS Tata motors do not have service stations in rural areas or internal areas and also
providing good service due to lack of service stations.
The village’s people or farmer has need of product like tractor which is not launch
by tata.
OPPORTUNITY
Tata motors the largest vehicle manufacture in India. So every person knows
about the TATA and attract towards the TATA brabd name.
Tata motors providing services according heir customers.
THREAT
80
Because of over crowded market “TATA Motors” had to competitor not only with
Ashok Leyland but also with other vehicle manufacture company.
SURVEY FINDING RECOMMENDATION
Question- what is the market share of deferent companies?
Answer- TATA =66%
Ashok leylend=34%
Eicher =0
Tata have a large number of HCV in the comparison to other
automobiles companies in India. TATA have a big range of of have
but according to the research tata is not in good position in the area
like kabari. that’s why Bajaj have 64% customer .
Question- Requirement of Tata HCV?
Answer- Requirement of commercial vehicle can be understand by
following
HOT- Hot Customer Is One Who Is Willing To Buy.
WARM -A Customer Who May Buy In Near Future.
COLD- He Has No Requirement.
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ANALYSIS
By surveying to the different crusher mill I want to suggest following
points-
There are more rules and regulation used by TATA motors in
comparison to other company. So customer does not feel
comfortable and finance the HCV from the other company.
Though Tata product specially dumpher are less fuel consumption
but it is not successful in place like kabrai.
82
ANNEXURE
QUESTIONNNAIR
1. Name---------------------------------------------------------------------
2. Company name--------------------------------------------------------
3. Phone number---------------------------------------------------------
4. Address------------------------------------------------------------------
5. How many HVC do you have
A- 1 B- 1-5 C- more than five
D- none
6. which company you prefer for HCV
A - Tata B-Ashok Leylend C-Eicher
7. What is the average of vehicle.
8. From where do you take the services
9. Are you satisfied with the service of TATA?
A-yes B -NO
10. Are you satisfied with the service of AL?
83
A- Yes B- No
BIBLIOGRAPHY
Our mentors provided a lot guidance but a part from this we took help from these
sources.
Books
Marketing management (Twelth Edition) by Kevin killer
Marketing management By:- PHILIP KOTLER
Research methodology By:- KOTHARI C.R
Marketing management, the McGraw. Hill company by Rajan Saxena (Third
edition)
MAGAZINE
NURTURING IDEAS- DRIVING GROWH
BUSINESS WORLD
INDIA TODAY
NEWS PAPER
FINANCIAL EXPRESS
BUSINESS STANDARD
TIMES OF INDIA
84
WEBLIOGRAPHY
www.tata.com
www.tatamotors.com
www.ashokleyland.com
www.eicher.com
www.pearsoned.com
http://www.genmills.com/corporate/company/india.aspx
http://www.utube.com
www.wikipedia.com
http://legd.institut.com
http://www.rotman.utoronto.com
Thank you
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