Project of TATA MOTORS

7/30/2019 Project of TATA MOTORS

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CHAPTER 1

INDUSTRY PROFILE

1.1 INTRODUCTION OF INDUSTRY

1.2 INDUSTRY SCENARIO IN INDIA

1.3 MAJOR PLAYERS IN INDIA


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1.1 Introduction of industry

Tata Motors Limited is India's largest automobile company, with

consolidated revenues of INR 1, 23,133 corers (USD 27 billion) in

2010-11. It is the leader in commercial vehicles in each segment, and

among the top three in passenger vehicles with winning products in

the compact, midsize car and utility vehicle segments. It is the world's

fourth largest truck and bus manufacturer.

The company's over 25,000 employees are guided by the vision to be

''best in the manner in which we operate, best in the products we

deliver, and best in our value system and ethics.''

Established in 1945, Tata Motors' presence indeed cuts across the

length and breadth of India. Over 6.5 million Tata vehicles ply on

Indian roads, since the first rolled out in 1954. The company's

manufacturing base in India is spread across Jamshedpur (Jharkhand),

Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar

(Uttarakhand), Sanand (Gujarat) and Dharwad (Karnataka). Following

a strategic alliance with Fiat in 2005, it has set up an industrial joint

Venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to

produce both Fiat and Tata cars and Fiat power trains. The company's

dealership, sales, services and spare parts network comprises over

3,500 touch points; Tata Motors also distributes and markets Fiat

branded cars in India.


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Tata Motors, the first company from India's engineering sector to be

listed in the New York Stock Exchange (September 2004), has also

emerged as an international automobile company. Through

subsidiaries and associate companies, Tata Motors has operations in

the UK, South Korea, Thailand, Spain and South Africa. Among them

is Jaguar Land Rover, a business comprising the two iconic British

brands that was acquired in 2008. JLR supports two state of the art

engineering and design facilities and three manufacturing plants (Sol

hull, Castle Bromwich & Hale wood) in the UK. In 2004, Tata Motors

acquired the Daewoo Commercial Vehicles Company, South Korea's

second largest truck maker. The rechristened Tata Daewoo

Commercial Vehicles Company has launched several new products in

the Korean market, while also exporting these products to several

international markets. Hispano's presence is being expanded in other

markets. In 2006, Tata Motors formed a joint venture with the Brazil-

based Marco polo, a global leader in body-building for buses and

coaches to manufacture fully-built buses and coaches for India and

select international markets. In 2006, Tata Motors entered into joint

venture with Thornberry Automotive Assembly Plant Company of

Thailand to manufacture and market the company's pickup vehicles in

Thailand. The new plant of Tata Motors (Thailand) has begun

production of the Xenon pickup truck, with the Xenon having been

launched in Thailand in 2008. Tata Motors (SA) (Proprietary) Ltd.,

Tata Motors' joint venture with Tata Africa Holding (Pty) Ltd., has its

assembly plant in South Africa at Rosslyn, north of Pretoria, in the


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Gauteng province of South Africa. The plant can assemble, from semi

knocked down (SKD) kits, light, medium and heavy commercial

vehicles ranging from 4 - 50 tones.

Tata Motors is also expanding its international footprint, established

through exports since 1961. The company's commercial and passenger

vehicles are already being marketed in several countries in Europe,

Africa, the Middle East, South East Asia, South Asia, CIS, Russia and

South America. It has franchisee/joint venture assembly operations in

Bangladesh, Ukraine, and Senegal.

The foundation of the company's growth over the last 65 years is a

deep understanding of economic stimuli and customer needs, and the

ability to translate them into customer-desired offerings through

leading edge R&D. With over 4,500 engineers and scientists, the

company's Engineering Research Centre, established in 1966, has

enabled pioneering technologies and products. The company today

has R&D centers in Pune, Jamshedpur, Lucknow, Dharwad in India,

and in South Korea, Spain, and the UK. It was Tata Motors, which

developed the first indigenously developed Light Commercial

Vehicle, India's first Sports Utility Vehicle and, in 1998, the Tata

Indica, India's first fully indigenous passenger car. Within two years

of launch, Tata Indica became India's largest selling car in its

segment. In 2005, Tata Motors created a new segment by launching

the Tata Ace, India's first indigenously developed mini-truck.


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In January 2008, Tata Motors unveiled its People's Car, the Tata

Nano, which India and the world have been looking forward to. The

Tata Nano has been subsequently launched, as planned, in India in

March 2009. A development, which signifies a first for the global

automobile industry, the Nano brings the comfort and safety of a car

within the reach of thousands of families.

Pollutants, it has a lower pollution level than two-wheelers being

manufactured in India today. The lean design strategy has helped

minimize weight, which helps maximize performance per unit of

energy consumed and delivers high fuel efficiency. The high fuel

efficiency also ensures that the car has low carbon dioxide emissions,

thereby providing the twin benefits of an affordable transportation

solution with a low carbon footprint.

Tata Motors is equally focused on environment-friendly technologies

in emissions and alternative fuels. It has developed electric and hybrid

vehicles both for personal and public transportation. It has also been

implementing several environment-friendly technologies in

manufacturing processes, significantly enhancing resource

conservation.

Through its subsidiaries, the company is engaged in engineering and

automotive solutions, construction equipment manufacturing,

automotive vehicle components manufacturing and supply chain

activities, machine tools and factory automation solutions, high-


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precision tooling and plastic and electronic components for

automotive and computer applications, and automotive retailing and

service operations.

Tata Motors is committed to improving the quality of life of

communities by working on four thrust areas employability,

education, health and environment. The activities touch the lives of

more than a million citizens.

The company's support on education and employability is focused on

youth and women. They range from schools to technical education

institutes to actual facilitation of income generation. In health, our

intervention is in both preventive and curative health care. The goal of

environment protection is achieved through tree plantation,

conserving water and creating new water bodies and, last but not the

least, by introducing appropriate technologies in our vehicles and

operations for constantly enhancing environment care.

With the foundation of its rich heritage, Tata Motors today is etching

a refulgent future.


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CORE BUSINESS OF TATA:


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1.2 Industry scenario in India

Indian Automotive Sector: current scenario, challenges and future

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Ending the year on a gloomy note, the Indian automotive industry is

looking towards a brighter time in the upcoming year.

The past few years has seen a rapid rise in the Indian Automotive

Sector. Economic reforms and deregulation have helped it to become

one of the fastest growing industries globally. With an annual

production of more than 3.7 million units in 2010, Indias passenger

car and commercial vehicle is the seventh largest manufacturing

industry in the world.

It is said that one cannot predict the future by looking into the past.

This adage holds true for the automotive sector in India. According to

data available with the Society of Indian Automobile Manufacturers

(SIAM), domestic passenger car sales stood at 1, 38,521 units in

October 2011 compared to the 1, 81,704 units sold in the same month

last year (October 2010). Even the festive cheer did nothing to help

the cause this season. The year 2011 has been gloomy for the industry

as it has shown the steepest decline in sales since 2000.

The carmakers have cited increased fuel prices and bank interest rates

as the key reasons for the collapse. Fuel prices have been revised

more than 11 times in the past one year and Reserve Bank of India


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(RBI) has increased lending rates by 13 times since March 2010 to

cool inflation. This has made the shoppers think twice before buying a

car. Moreover, a car is the second biggest investment for many

households, with the first being purchasing a home, and people are not

taking car loans as they already have home loans to repay.

Despite the dismal performance this year the Indian automotive

companies are not hitting the panic button as many expected the

slowdown and have made plans to counter the same.

Many automotive companies converted the adversity into an

opportunity by coming up with new launches which have an option of

diesel engines. With the hike in the petrol prices, the differential price

between petrol and diesel is currently more than 40 percent, which

lead to an increase in demand for vehicles with a diesel engine.

Analysts expect 2012 to be a bright year for the industry as statistics

show that the Auto Expo 2011 has all its stalls booked which reflects

the many customer friendly deals companies have to offer. Companies

have realized that trimming down the cost of vehicles and providing

vehicles to customers at a relatively low price is the key to increase

their sales.

Several large companies have geared up to this new reality and are in

the process of investing down south to set up manufacturing units,

R&D facilities and design capabilities.


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Considering the challenges that the industry has been facing since the

past one year and the way it has countered most of the threats that it

faced, one can be sure that the future of auto industry is promising.

This is proved by the recent announcement made by SIAM, that the

car sales are projected to increase up to 5 million vehicles by 2015

and more than 9 million by 2020. By 2050, India is expected to top

the world in car volumes with approximately 611 million vehicles on

the nations roads.

1.3 Major Players in India

Following are the major players in the production of commercial

Vehicles in India:

Ashok Leyland Ltd.Hindustan Motors Ltd.TelcoForce Motors Ltd.Eicher Motors Ltd.Mahindra & Mahindra Ltd.Swaraj Mazda Ltd.Tata Motor


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Ashok Leyland

Ashok Leyland is one of the biggest players in the production of

commercial vehicles in India. Ashok Leyland is the oldest one

automotive companies of India. It was setup in 1948 in Madras (now

called Chennai) to assemble Austin cars. However, the companys

future changed after British Leyland made equity participation. Hence

the company became Ashok Leyland in 1955 and started the

production of commercial vehicles. They offer a wide range of in

Heavy and light vehicles. They were the first company in the history

of India to win the ISO 9002 certification in 1993.Again it became the

first Indian company to receive ISO/TS 16949 corporate certification.

Hindustan Motors

Hindustan Motors Ltd is one of the oldest manufacturing companies

in India. It was founded in 1942. It manufactures a wide range of

vehicles from cars to trucks to school buses to trekker to porter.

However, it is more popular for one of its particular car model called

the Ambassador. But, at the same time it dose manufacture a lot of

commercial vehicles as well. It is one of the leading players in cars till

the 80s but could not maintain its position after globalization came

into effect and the markets were opened. It has its manufacturing

plants in Utter-Pradesh-West Bengal, Pithampur-Madhya Pradesh, and

Thiruvallur-Tamil Nadu.


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Telco

Telco deals with Heavy vehicles, Light Commercial vehicles, and

Multi-Utility vehicles etc. Telco was set up in 1945 to manufacture

steam locomotives. Now its the largest private sector company in

commercial vehicles manufacturing. The four manufacturing plants of

Telco are located in Jamshedpur in Jharkhand, Pimpri and Chinch is in

Pune and Lucknow in Utter Pradesh. It has a market share of 31.2% in

Multi-Utility vehicles Segments.

Force Motors (Previously known as Bajaj Tempo Ltd.)

Force Model is a promising company in the commercial vehicles

segment. The company is now working on the project of introducing

state-of-the-art range of trucks. The company has a different

technological collaboration with many international giants. Hence, ithas an upper edge with new and modern technology. They also work

on eco-friendly CNG bus engines. They are the only company to have

a full range of commercial Load carrying vehicles.

Echier Motor

Eicher Motors Ltd deals with the manufacturing of commercial

vehicles. They mainly deal with buses, trucks and chassis. These

products comply with all the specifications of BS II norms. Its

Technology is also known to be the very best in the market.


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Mahindra & Mahindra

Mahindra & Mahindra Ltd. Has a huge Indian market with Multi

Utility vehicles. It was originally set up in 1945 to cater to general-

purpose utility vehicles. However, today it is one of the top five

manufacturers of the world.

Swaraj Mazda Ltd.

Swaraj Mazda Ltd. Deals with the manufacturing of light commercial

vehicles. They mostly manufacture buses, trucks, police personnel

carrier, ambulance, water tankers and special vehicles. The company

was formed in1983 and production started from 1985.


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CHAPTER 2

COMPANY PROFILE

2.1 A VIEW OF COMPANY

2.2 HISTORY

2.3 ORGANISATION PROFILE

2.4 VISION

2.5 MISSION

2.6 OBJECTIVES

2.7 THEORITICAL ASPECTS

2.8 ORGANIZATION CHART

2.9 PRODUCT

2.10 PERFORMANCE

HIGHLIGHTS


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2.1 A View of Company

Ambica Auto Group is amongst the leading group in automobiles

industries in South Gujarat. Shree Ambica Auto Sales & Service is

one of the core areas of this group having authorized dealership of

TATA MOTORS Commercial Vehicles Sales, Services & Spares. We

are having a core competency in maintaining relations and give

satisfaction through Vehicle Sales, Service & Spares. Allied

Businesses are IOC Petrol Pump, Farming & Nursery of this group.

Group has given tremendous growth in the span of just 12 years. A

firm is striving to become a corporate with a wide network and with

employee strength of more than 700.

Continuous awards & Appreciations from Tata Motors are being

received by Shree Ambica Auto since last 7 Years. Now a group has

became Symbol of Excellence" in the eye of Tata Motors and other

associated venders. Group has grown with a yearly average of 20%.

Such growth is at each area of business like Sales Growth,


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Infrastructural Growth, Technology Growth, Modernization,

Employees Social Status grown, Adherence of safety norms,

Adherence of eco friendly environment.

Now, Ambica Auto has become a "Centre of Attraction" for other.

2.2 HISTORY

Following economic liberalization in India in 1991, the Indian

automotive industry has demonstrated sustained growth as a result of

increased competitiveness and

relaxed restrictions. Several Indian

automobile manufacturers such as

Tata Motors, Maruti Suzuki and

Mahindra and Mahindra, expanded

their domestic and international

operations. India's robust economic growth led to the further

expansion of its domestic automobile market which has attracted

significant India-specific investment by multinational automobile

manufacturers. In February 2009, monthly sales of passenger cars inIndia exceeded 100,000 units and have since grown rapidly to a record

monthly high of 182,992 units in October 2009. From 2003 to 2010,

car sales in India have progressed at a CAGR of 13.7%, and with only

10% of Indian households owning a car in 2009 (whereas this figure
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reaches 80% in Switzerland for example this progression is unlikely to

stop in the coming decade. Congestion of Indian roads, more than

market demand, will likely be the limiting factor

The first car ran on India's roads in 1897. Until the 1930s, cars were

imported directly. Embryonic automotive industry emerged in India in

the 1940s. Following the independence, in 1947, the Government ofIndia and the private sector launched efforts to create an automotive

component manufacturing industry to supply to the automobile

industry. However, the growth was relatively slow in the 1950s and

1960s due to nationalization and the license raj which hampered the

Indian private sector. After 1970, the automotive industry started to

grow, but the growth was mainly driven by tractors, commercial

vehicles and scooters. Cars were still a major luxury. Japanese

manufacturers entered the Indian market ultimately leading to the

establishment of Maruti Udyog. A number of foreign firms initiated

joint ventures with Indian companies.

In the 1980s, a number of Japanese manufacturers launched joint-

ventures for building motorcycles and light commercial-vehicles. Itwas at this time that the Indian government chose Suzuki for its joint-

venture to manufacture small cars. Following the economic

liberalization in 1991 and the gradual weakening of the license raj, a

number of Indian and multi-national car companies launched
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operations. Since then, automotive component and automobile

manufacturing growth has accelerated to meet domestic and export

demands.

2.3 ORGANIZATIONAL PROFILE

SHERR AMBICA AUTO SALES & SERVICE

Authorized dealer of TATA Motors

Shree Ambica Auto Sales & Service started its operation as TELCO

Authorized services station in 1994 and as authorized dealers of TATA

Motors Commercial Vehicles from 2000 for Surat, Bharuch, Narmada,

and Dang having its head office at Amboli.

In short span of just six years Shree Ambica Auto Sales & Services

has become a pioneer in its work and has its branches presently at

Surat, Amboli, Ankleshwar and Bardoli and has outlet office at

Mandvi, Vyara, Palsana, Adajan and katargaon and also at various

places in Ankleshwar.

Moreover adding up to its good work Shree Ambica also kept on

upgrading its customers with a lot of value added services whichincludes Annual Maintenance Contract, same day delivery, 7 days a

week services, onsite services and also organizing check-up camps at

various places at regular intervals.


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All the success of the organization is credited to the well trained and

acquainted staff as well as mechanics, both of administration as well

as workshop level.

With such a distinct approach Shree Ambica Auto Sales & Services

has achieved its success and is in constant strive to achieve maximum

market share to bring up TATA Motors as a whole.

The Company offers

Sales of TATA Commercial Vehicles Finance Facilities Services & repairs of TATA Commercial

Vehicles

Genuine Spare parts 7 Days a week services Recon Engine & Aggregates Onsite services Annual Maintenance Contract Quick service repair facilities Night hall facilities for drivers 24hrs.Mobile service van Towing facilities Accident repairs & A complete transport solution


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The Company delivers.

Services through professionally managedstaff

Services & repairs through skilledtechnicians

Sales & services of Lucas Electricals Sales & Service of Rane Power steering Services of Mico FIP Services of TATA Hitachi Excavators

engines at site

Onsite Services for Tippers Quick service Bays 7 Days working


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2.4 VISION

"To be best in the manner in which we operate, best in the products

we deliver and best in our value system and ethics."

2.5 MISSION

Let me introduce our self as a one of the largest organization in the

automobiles field speeded within the district of Surat, Tapi, Bharuch,

Narmada and Dang with a experience of more than 30 years

We are attached with No. 1 Commercial vehicles Manufacturing

Company in Indian and 4th largest truck manufacturing company in

the World TATA MOTORS" with a slogan of LEADERSHIP

WITH TRUST".

We are having largest network in our above territory. Our touching

points are in the combination of Sales Points (1S) and Service Points

(4S). Below are the detailed spread of 1S (Sales) & 4S (Sales, Service,

Spares, and Customers Satisfaction)


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2.6 OBJECTIVES

To provide excellent transportation to the common man at easily

affordable price and to provide total satisfaction in all its spheres of

activity.

To promote and develop congenial labor management relations.

To enhance the economic status of the worker by improvingwages, benefits and by helping the workers in evolving sound

budget.

To regulate the production by minimizing industrial conflictsthrough state control.

To socialize industrial by making the government as an employer.

To provide an opportunity to the workers to have a say in themanagement and decision-making.

To improve workers strength with a view to solve their problemsthrough mutual negotiations and consultation with the

management.


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To encourage and develop trade unions in order to improveworkers strength.

To avoid industrial conflict and their consequences.

2.7 THEORITICAL ASPECTS

Definition of industrial relations

Industrial relations refers set of functional interdependenceinvolving historical, economical, socio psychological,

demographic, technological, occupational, political and legal

variable.

The concept of industrial relation means the relationship betweenemployees and management in the day-to-day working of industry.

According to Dale Yolder, industrial relations is a whole field ofrelationship that exist because of the necessary collaboration of

men and women in the employment process of an industry.

According to the International Labor Organization (ILO),Industrial Relations deal with either the relationship between the


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state and employers and workers organizations or the relation

between the occupational organizations themselves. The concept

of industrial relations has been extended to denote the relations of

the state with employer, workers and their organizations. The

subject at their work place, collective relations between employers

and their organizations and trade unions and part played by the

state in regulating these relations.

A. Workers and their organizations:

Workers, Their Here, the emphasis is the members oforganizations, the personal characteristics of cultural and

educational attainments, qualifications, skills and attitudes to work,

and so on.

Union has a crucial role to play in industrial relations. Unions havebroad objectives.

To redress the bargaining advantage of the individual worker vis--vis the individual employer, by substituting joint or collective

action for individual action.

To secure improved terms and condition of employment for theirmembers and the maximum degree of security to enjoy these terms

and conditions.


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To obtain improved status for the worker is his work.To increase the extents to which unions can exercise democratic

control over decision that affect their interests by power sharing at

the national, corporate and plant level.

B. Manager and their organizations:

Here, the emphasis is on work groups, teams, the variations in

their sizes, composition and the extent of specialization they impose.

Provision is made for internal communication, for the structure of

status and authority, and for such ancillary organizations as trade

unions and employees associations.

In general, managers tend to see employee relations in terms of

the following activities:

Creating and maintaining employee motivation.Obtaining commitment from the workforce.Establish mutually beneficial channels of communication

throughout the organization.

Achieve high level of efficiency.Negotiate terms and conditions of employee representatives,Share decision-making with employees.


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C. Role of the government:

Here, emphasis is on the role and responsibilities of governmental

agencies, the extent of official intervention, assistance and regulation

of working conditions and working communities. These three groups-

workers, employers and the government interact within the social and

economic environment that prevails at a particular time. It is obvious,

then, that every industrial relations system creates its own complex of

rules and regulations which govern the place of work and the working

community. These rules and regulations may take a variety of forms in

different systems; there maybe laws and awards of courts,

communities or tribunals; there may be written or sanctioned by

custom, usage, practices, or tradition, or which may be the result of

government policies or intervention.

The characteristics of the participants in industrial relations

may, therefore, be restated in the following way:

a) The workers organizations: these are mainly political

institutions-associations of employees formed and maintained for the

specific purpose of wresting concessions from the employers. They

acquire power, status and authority by reason of the support they

enjoy of their members. Their power is used to fetter a managements

discretion and pressure it into yielding to their demand for better and

higher wages, for improvement in their working conditions, for better

and more amenities and welfare schemes, etc. As a matter of fact, a


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trade union is often looked upon as a conflict association, which has

strong, political and emotional overtones.

b) The employers organizations: these are voluntary bureaucratic

institutions which are hierarchical in nature and which place reliance

on specialization and division to labor for the attainment of their

objectives. They co-ordinate their activities through a system of

graded authority, and make use of a direct system of communication

for their orders and directives.

c) The Government: this is very large bureaucratic organization,

though it may often be a democratic one as well. It tries to regulate the

relationships of the employers and employees, and keeps an eye on

both groups to keep in line. The relationship is enforced and

maintained through labor courts, industrial tribunals, wage boards,

investigating and enquiry committees, which lay down principles,

norms, rules and regulations, and give awards. All these are placed on

the statue book and have to be observed by workers and employers as

well.


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ASPECTS OF INDUSTRIAL RELATIONS

It should be noted that the concept of industrial relations has a verywide meaning and connotation. In the strictest sense, it refers to

employee relationships, that is, the relationship which emerges

from the day-to-day association of management and labor. In its

wider sense, the concept includes the relationship between

employer and employee in the course of running of an industry,

and may project itself into spheres which may cover the areas of

quality control, marketing, price fixation and disposition of profits.

However, the phrase industrial relation relations are generally used

in the narrower sense.

An industrial is a social world in miniature. As an associationvarious persons worker, supervisory staff, management and

employers-It creates an industrial relationship. This association

often affects and influences, for better or worse, the economic,

social and political life of the whole community. In other words,

industrial life creates a series of social relationships which have an

impact not only on the relation between employers and employees

but also on the industry as a whole and on the community at large.

Industrial relations are , therefore, an inherent aspect of industrial

life, and may be classified under the following categories:


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Labor- management relations at plant and industry level.Group relations among various groups of workers.Community relations between industry and society.

Here, we are concerned with the first category. The main

purposes of industrial relations are:

Development of healthy labor-management relations.Maintenance of industrial peace and avoidance of industrial strife.Development and growth of industrial democracy.

Industrial Relations Strategy

It is necessary to have a clear-cut for industrial relation. Two setsof factors, internal as well as external, influence industrial relationstrategy.

The Internal factors are:

The attitudes of management to employees and unions.The attitudes of employees to management.The attitudes of employees to unions.The inevitability of the differences of opinion between

management and unions.

The extent to which management can or wants to exercise absoluteauthority to enforce decisions affecting the interest of employees.

The present and the future strength of the union.


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The extent to which there are dominating unions or the existenceof multiple unions leading to inter-unions rivalry.

The effectiveness of managers and supervisors in dealing withindustrial relations problems and disputes.

The prosperity of the company, the degree to which it isexpanding, stagnating or running down and the extent to which

technological are likely to affect employment condition and

opportunities.

The external factors affecting industrial relations strategy are:The militancy of the unions-nationally or locally.The effectiveness of the union and its officials and the extent to

which the officials can and do control the activities of the

supervisors within the company.

The extent to which bargaining is carried out at national or local orplant level.

The effectiveness of any national or local procedure, agreementsthat may exist.

The employment and pay situation nationally or locally.The legal framework within which industrial relation exist.


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2.8 ORGANIZATIONAL CHART


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2.9 PRODUCT

PASSENGER CARS:

The range comprises the Tata Indica (compact car), the Tata Indigo

(sedan), the Tata Marina (station-wagon), and the Tata Nano (small

car). The company also distributes and markets Fiat branded cars in

India.


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UTILITY VEHICLES:

A range comprising the Tata Aria (crossover); the Tata safari (SUV),

the Tata Xenon XT (Lifestyle pick-up), and the Tata Sumo Grande

MK II, the Tata Sumo range and the Tata Venture (People Carriers).

COMMERCIAL VEHICLES FOR GOODS

TRANSPORTATION:

1. Small commercial vehicles: the Tata Ace, Indias firstindigenous mini-truck.

2. Light commercial vehicles: Pick-ups and trucks ranging from2T GVW.

3. Medium and Heavy commercial vehicles: Tata Prima range ofworld standard Multi-axle trucks, tractors-trailers, tippers,

mixers, and special vehicles, ranging from 10T GVW to 75TGVW.

COMMERCIAL VEHICLES FOR PASSENGER

TRANSPORTATION:

1. Tata and Tata Marco polo2. Multi-purpose vehicles- the Tata Magic, the Tata Magic Iris,

the Tata winger and the Tata venture.


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2.10 PERFORMANCE

HIGHLIGHTS

1868

Jamsetji Nusserwanji Tata starts a private trading firm, laying the

foundation of the Tata Group.

1903

The Indian Hotels Company is incorporated to set up the Taj Mahal

Palace and Tower, India's first luxury hotel, which opened in 1903.


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1907

The Tata Iron and Steel Company (now Tata Steel) is established to

set up India's first iron and steel plant in Jamshedpur. The plant started

production in 1912.

1911

The Indian Institute of Science is established in Bangalore to serve as

a centre for advanced learning.


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1912

Tata Steel introduces eight-hour working days, well before such an

implemented by law in much of the West.

1932

Tata Airlines, a division of Tata Sons, is established, opening up the

aviation sector in India.


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1939

Tata Chemicals, now the largest producer of soda ash in the country, is

established.

1945

Tata Engineering and Locomotive Company (renamed Tata Motors in

2003) is established to manufacture locomotive and engineering

products. Tata Industries is created for the promotion and

development of hi-tech industries

1962

Tata Finlay (now Tata Tea), one of the largest tea producers, is

established. Tata Exports is established. Today the company, renamed

Tata International, is one of the leading export houses in India.


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1968

Tata Consultancy Services (TCS), Indias first software services

company, is established as a division of Tata Sons.

1970

Tata McGraw-Hill Publishing Company is created to publish

educational and technical books. Tata Economic Consultancy Services

is set up to provide services in the field of industrial, marketing,

statistical and techno-economic research and consultancy.


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1984

Titan Industries a joint venture between the Tata Group and the

Tamil Nadu Industrial Development Corpration (TIDCO) is set up

to manufacture watches.

1991

Tata Motors rolls out its millionth vehicle. (The two- million mark

was reached in 1998 and the third million in 2003.)


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1995

Tata Quality Management Services institutes the JRD QV Award,

modeled on the Malcolm Baldrige National Quality Value Award of

the United States, laying the foundation of the Tata Business

Excellence Model.

1998

Tata IndicaIndia's first indigenously designed and manufactured car

is launched by Tata Motors, spearheading the Group's entry into the

passenger car.


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2000

Tata Tea acquires the Tetley Group, UK. This is the first major

acquisition of an international brand by an Indian business group.

2001

Tata AIG a joint venture between the Tata Group and American

International Group Inc (AIG) marks the Tata re-entry into

insurance. (The Groups insurance company, New India Assurance,

was nationalized in 1956). The Tata Group Executive Office (GEO) is

set up to design and implement change in the Tata Group and to

provide long-term direction


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2002

The Tata Group acquires a controlling stake in VSNL*, India's leading

international telecommunications service provider. Tata Consultancy

Services (TCS) becomes the first Indian software company to cross

one billion dollars in revenues.

2003

Tata Motors launches City RoverIndicas fashioned for the European

market. The first batch of City Rovers rolled out from the Tata Motors

stable in Pune on September 16 2003


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2005

Tata Steel acquires Singapore-based steel company NatSteel by

subscribing to 100 per cent equity of its subsidiary, NatSteel Asia

VSNL* acquired Tyco Global Network, making it one of the world's

largest providers of submarine cable bandwidth Tata Sons completes

60 years of Tata operations in the US.

2006

Tata Credit Card launched Foundation stone for the Tata Medical

Centre unveiled in Kolkata TCS launches Indias largest e-governance

initiative, MCA-21 Tata Steel ranked worlds best steel maker for the

third time by World Steel Dynamics.


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2008

TATA NANO:-

Tata Motors unveils Tata Nano, the

Peoples Car, at the 9th Auto Expo

in Delhi on January 10, 2008 Tata

Projects acquires a majority stake of

75 per cent in Arts on Engineering Tata Sons announces the launch of

Tata International Social Entrepreneurship Scheme for an international

student internship programmed with the Groups community

initiatives in India


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CHAPTER: 3

RESEARCH METHODOLOGY

3.1

PROBLEM DEFINITION

3.2 SAMPLING

SAMPLE DESIGN

SAMPLE SIZE

SAMPLE UNIT

3.3 DATA COLLECTION

3.3.1 TYPES OF DATA

3.3.2 DATA COLLECTION METHOD & INSTRUMENT

USED.

3.3.3 OBJECTIVE OF STUDY

3.3.4 LIMITATION OF STUDY


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3.1 PROBLEM DEFINITION

Unit of interpretations (Who)

Respondents whose effects A study of industrial relationship between

employer and employee She/he is employee at Krishak Bharti Co-

operative Limited (KRIBHCO), Surat.

Time & Space boundaries

The study was carried out for a period of two months, from 15 th

December 2012 to 14th February at KRIBHCO, Surat.

3.2 SAMPLING

Sampling Design:

Here STRATIFIED RANDOM sampling has been

used.

Sample Size:The sample size is 100 respondents.

Sampling Unit:The sampling unit comprises the employees who are

working in the automobile company.


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3.3 DATA COLLECTION

3.3.1 TYPES OF DATA

a)Primary Data The primary source of data is through

questionnaire.

b)Secondary Data The secondary source of information is

based on the various details retrieved from

books and websites.

3.3.2 DATA COLLECTION METHOD &

INSTRUMENT USED:

Descriptive Research (who, what, where, how):

Designed to provide further insight into the research problem by

describing the variables of interest. Can be used for profiling,

defining, segmentation, estimating, predicting.

I used descriptive research during research.


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STATISTICAL TOOL:

1. Graphic representation2. Percentage analysis3. Tabulation.

3.4OBJECTIVES OF STUDY To know about the real situation of the organization. For getting the knowledge about practical work. To know which procedure is to be followed by the company for

their work.

To know which item contain higher value & how their cost, needshould be taken care.

How the inventory managed. To study ABC analysis for inventory. To know the cost of production and how to reduce it. To see the dealers effectiveness to sell TATAs Products. To know the relationship of sales with the advertisement. To know awareness of people towards TATAs Products. To know the segment of different product of TATA. To know which advertisement tool is mostly preferred by people. To know the preference of TATAs products with comparison to

other competitive brands.

To know the factor which affects consumers buying behavior.


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To know the efficiency of TATA MOTORS. To check the profitability. To know future growth of TATA MOTORS.

3.5 LIMITATION OF STUDY

The important data required for this project may not get or may notaccurate.

Some concept is applied on the basis of certain assumption. Due to time constraint it is not possible to cover each point. Data can change from period to period so it may be or may not be

represent actual value.


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CHAPTER 4.

DATA ANALYSIS &

INTERPRETATION


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DATA ANALYSIS AND DATA INTERPRETATION

Q.1 Years of experience:

Particular respondent frequency

A. less than 1yr

4 4 %

B. 1-2 yrs 20 20%C. 2-4 yrs 12 12%D. Above 4yrs 64 64%

TOTAL 100 100%

Inference: From the above chart it shows that employee has

experience of four years i.e. (64%), 4 % employee have experience

less than 1 year,4% employees has 1-2 yrs of experience,12% of

employee has 2-4 yrs of experience.

0

10

20

30

40

50

60

70

A.less than

1 yr

B. 1-2 yrs C. 2-4 yrs Above 4 yrs

respondents

frequency


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Q.2 All things considered, how do you rate company?

particular respondent Frequency

1. Excellent 40 40%2. Very good 56 56%3. Fair 0 0%4. Average 4 4%5. poor 0 0%

TOTAL 100 100%

Inference: From the above chart it shows thatemployees i.e. (40%)

say that shree ambica auto mobile is a Excellent company,56% say

that company is very good,4% is fair,4% is average.

0

10

20

30

40

50

60

respondents

frequency


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Q.3 how do you rate companys employee policies and

procedures?

particular Respondent Frequency


TOTAL 100 100%

Inference: From the above chart it shows that 22% of employee

says that company is excellent, 54% of employee is very good, 4% of

employee is fair, and 20% of employee is average.

respondents

Excellent

very good

fair

Average

poor


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Q.4 How do you rate the company as a place to work

compared with other companies you know about?

particular respondent frequency


TOTAL 100 100%

Inference: From the above chart it shows that 28% of employee is

Excellent, 34% of employee is very good, 8% of employee is Fair,

30% of employee is Average.

0 10 20 30 40

Excellent

very good

Fair

Average

poor

Frequency

Respondent


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Q.5 How do you rate company on treating employee

problems fairly?

Inference: From the above chart it shows that20% of employee is



Respondent

Excellent

very good

Fair

Average

poor

Particular respondent frequency

1. Excellent 20 20%2. Very good 50 50%3. Fair 10 10%4. Average 20 20%5. Poor 0 0%

TOTAL 100 100%


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Q.6 How do you rate the overall relationship between the

company & employee?



TOTAL 100 100%


Excellent, 24% of employee is very good, 2% of employee is Fair, 4%

of employee is Average

0

10

20

30

40

50

60

70

Respondent

Frequency


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Q.7 How do you rate the overall training & development

provided



TOTAL 100 100%




0 10 20 30 40

Excellent

very good

Fair

Average

poor

Frequency

Respondent


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Q.8 All things considered how do you like your job?



TOTAL 100 100%


Excellent, 50% of employee is very good, 0% of employee is Fair, 8%

of employee is Average.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Excellent very

good

Fair Average poor

Frequency

Respondent


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Q.9 How do you rate the job security provided by the

company?



TOTAL 100 100%




Respondent

Excellent

Very good

Fair

Average

Poor


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Q.10 How do you rate the companys salary structure?



TOTAL 100 100%




0 20 40 60 80

Excellent

Very good

Fair

Average

Poor

Frequency

Respondent


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Q.11 How do you rate your immediate superior?



TOTAL 100 100%




Respondent

Excellent

Very good

Fair

Average

Poor


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Q.12 How do you rate the amount of communication you

receive from the company?



TOTAL 100 100%

Inference: From the above chart it shows that18 % of employee is



0

10

20

30

40

Frequency

Respondent


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Q.13 How do you rate the safety and health standard of

the company?



TOTAL 100 100%




0 10 20 30 40 50

Excellent

Very good

Fair

Average

Poor

Frequency

Respondent


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Q.14 How do you rate the total compensation you receive

compared to what you could receive for similar work

from another company in this area?



TOTAL 100 100%


Excellent, 16% of employee is very good, 12% of employee is fair,

and 25% of employee is Average.

Respondent

Excellent

Very good

Fair

Average

Poor


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Q.15 How satisfied is you with the team spirit in your

work environment?


1. Excellent 36 36%2. Very good 56 56%3. Fair 6 604. Average 0 0%5. poor 2 2%

TOTAL 100 100%

Inference: From the above chart it shows that36 % of employee is

Excellent, 56 % of employee is very good, 6% of employee is Fair,


0

10

20

30

40

50

60

Respondent

Frequency


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Q.16 How satisfied is you that your supervisor keeps you

well informed about whats going on in the company?



TOTAL 100 100%




0

5

10

15

20

25

Respondent

Frequency


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CHAPTER 5

FINDINGS


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FINDINGS

1. Majority of the employee have experience more than fouryears i.e. (64%) and 4 % employee have experience less

than 1 year.

2. Majority of the employees i.e. (56%) says that shree ambicaauto mobile is a good company.

3. Majority of the employees i.e. (54%) says that employeespolicies and procedure are very good

4. Majority of the employees i.e. (34%) says that workingcondition is very good comparing to other and 30% says that

there are average conditions.

5. Majority of employees i.e. (50%) says that their problemsare treating very well.

6. Majority of employees i.e. (70%) says that there areexcellent relationship between company and its employees.

7. Majority of employees i.e. (40%) says that training anddevelopment facility is very good and 24% says that is

excellent.

8. Majority of employees i.e. (50%) says that they like theirjob.

9. Majority of employees i.e. (48%) says that security providedby the company is very good.


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10.Majority of employees i.e. (62%) says that salary providedby the company is average.

11.Majority of employees i.e. (76%) says that there are longterm career potential for the company.

12.Majority of employees i.e. (66%) says that their superior isvery good and 18% says that they are excellent.

13.Majority of employees i.e. (36%) says that comm. Given bythe company is average and 26% says that it is fair

14.Majority of employees i.e. (46%) says that safety and healthstandard is very good.

15.Majority of employees i.e. (58%) says that compensationreceived by them is average and 16% says that it is very

good.

16.Majority of employees i.e. (36%) says that supervisor keepthem well informed about whats going on company.


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CHAPTER 6

SUGGESTION


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SUGGESTION

The communication system in the companybetween employees and superior must be

improved.

Company tries to provide more compensationand salary to the employees.

If the employee has weakness then he shouldimprove and must be concerned by the

superior.

Latest technologies should be updated. In the age of cut threat competition, a company

should concentrate more and more

advertisement in the various local news paper

& cable channel national channel.

On the basis of my survey, it is found thatconsumers are having positive opinion about

the products of Tata Motors & they are having

positive opinion to buy.

Also few respondents suggest adding morefeatures in the car. And attract more & more

consumers.


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CHAPTER 7

SWOT ANALYSIS

7.1 STRENGTH

7.2 WEAKNESS

7.3 OPPORTUNITY

7.4 THREATS


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SWOT ANALYSIS

7.1 Strength:- TATA MOTORS have very huge area so they can work

very easily and comfortably.

The staff members of the company are well experiencedand trained enough.

TATA MOTORS is providing training to the employeesin order to enhance services.

The turnover of manpower is very less and staff membersare well satisfied with the facilities given by company.

Due to various awards attain by company, its having atrust worthy position in market.

7.2 Weakness:

The growth and performance of TATA MOTORS has

been increasing years by year and also the working of thecompany is better. So there is no any weakness of TATA

MOTORS.


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7.3 Opportunity:- Because of good and strong market channel, there are

chances to increase the turnover of the Company.

There is an opportunity to open new branches in othercity of Gujarat and other state.

7.4 Threat:- So much competition in present time. If there will any union, it will cause problem for the Company.


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CHAPTER 8

CONCLUSION


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CONCLUSION

The employees are supported by company regarding theirwork and mostly the factors are favorable, provided by

the management.

There is good communication and co-operation across inthe company.

The changes in ambica are well handled.

The training given by organization is satisfactory level.

The employees are satisfied with welfare facilities.


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CHAPTER 9

BIBLIOGRAPHY


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BIBLIOGRAPHY

Kottler Philip, Marketing Management, analysis,planning implementation and control, Prentice Hall of

India Publishing, New Delhi 2002.

http://www.indianbusiness.nic.in/industry-infrastructure/industrialsector/automobile.html.

www.TATAmotors.com

P.c.tripathi, HUMAN RESOURCE DEPARTMENT.
http://www.indianbusiness.nic.in/industry-infrastructure/industrialsector/automobile.htmlhttp://www.indianbusiness.nic.in/industry-infrastructure/industrialsector/automobile.htmlhttp://www.indianbusiness.nic.in/industry-infrastructure/industrialsector/automobile.htmlhttp://www.indianbusiness.nic.in/industry-infrastructure/industrialsector/automobile.htmlhttp://www.tatamotors.com/http://www.tatamotors.com/http://www.indianbusiness.nic.in/industry-infrastructure/industrialsector/automobile.htmlhttp://www.indianbusiness.nic.in/industry-infrastructure/industrialsector/automobile.html


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CHAPTER 10

APPENDIX


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APPENDIX

Shree Ambica Auto Sales & Service

Authorized dealer of TATA Motors

Dear respondent,

This questionnaire will be used purely for research

purpose. Reply to the question correctly. The information

provided by you will be kept confidential.

In every rating scale there has to be 4-5 options

Thank you.

Questionnaire for the employee satisfaction towards

company.

Personal details:

a)Name: ..............................................

b)Address: ..

..

c) Contact No:


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1. Years of experience:

A)Less than 1yr [ ] C) 1-2 yrs[ ]B)2-4yrs [ ] D) Above 4yrs[ ]

2. All things considered, how do you rate company?

1. Excellent 2. Very good

3. Fair 4. Average 5. Poor

3. All things considered, how do you rate companys employeepolicies and procedures?




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4. How do you rate company as a place to work compared with

other companies you know about?



5. How do you rate company on treating employee problems

fairly?



6. How do you rate the overall relationship between the company and

its employees?




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7.

7. All things considered, how do you rate the overall training &

development provided?



8. All things considered, how do you like your job?



9. All things considered, how do you rate the job security

provided by the company?




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10. All things considered, how do you rate the companys

salary structure?



11. How do you rate your immediate superior?



12. How do rate the amount of communication you receive

from the company?



13. How do you rate the safety and health standard of the

company?




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14. How do you rate the total compensation you receive

compared to what you could receive for similar work from

another company in this area?



15. What satisfaction level you have done with the team spirit

in your

Work environment?



16. How satisfied are you that your supervisor keeps you well

informed about whats going on in the company?




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Documents

Project of TATA MOTORS