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Project Report on Noodles

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    Project on MarketingManagement

    Product Selected : ATN ANY TIME NOODLES

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    Introduction

    Noodles

    Why have you selected this product/service?

    Competitive products &

    Unique Selling Proposition.[U.S.P.]

    write 5 competitive brands that exist in the market

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    write their features and Unique Selling Proposition.[U.S.P.]You can paste picture and

    wrappers

    Our product and its features &

    U.S.P

    What is the name of your product?

    Enlist its features.What is going to be your U.S.P

    Range of products

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    Does your product have any range give details and features

    Permission and licences

    What permission and licences would be required to make the product?

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    Page 10Page 11Page 12Page 13

    Label of product and

    social message

    Draw the label of productBoth front and Back

    Draft a social message for your label.

    Tagline and Logo of product

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    Brief reason for design of logo and its significanceDraw the logo of product

    Brief reason why taglines are used for productsDraft a tag line

    Selling price and profit margins of competitors

    Strategy followed by you competitors for setting selling priceGive reference of Appendix

    no.Make table to be put in end under Appendix

    Pricing of our Product

    What factors are you considering for setting selling priceGive reference of Appendix

    no.Make table to be put in end under Appendix

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    Page 14Page 15Page 16Page 17

    Packaging

    Importance of packaging Types of Packaging-Primary, secondary &

    transportationMaterial used or any innovation in packaging

    Channels of distribution

    Importance of Channels of distributionWhich channel level will you use- Zero, One ,

    Two or three levelReason for selecting particular levelMake diagram

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    Warehousing

    Importance of warehousing in brief Number of warehousesLocation of warehousesOwn

    warehouses or rentedGrading and Standardisation

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    Page 18Page 19Page 20Page 21Page 22

    Promotion

    Ways of promoting your productExplain how will you use 4 elements of Promotion:

    Advertising, PersonalSelling, Sales promotion and Public Relations

    Promotion schemes

    Any schemes for(i) The wholesaler(ii) The retailer(iii) The consumer

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    Observations and FindingsConclusionsSuggestionsFuture scope ofstudyTransportation

    What means of transport you will use and why?

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    Page 23Page 24

    AppendixIncludes all tables , questionnaires used for studyTeachersobservation

    Name of Teacher:SignatureDate:

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