Project Report on Company Strategy

8/6/2019 Project Report on Company Strategy

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PROJECT REPORT ON

STRATEGICMANAGEMENT

I would like to thank my management and my colleagues specially Himanshu Garg who helped

me in understanding the strategy for Dream Mansions Pvt. Ltd. and how the organization aims

for its vision and mission.

It makes me feel great to convey regards and thanks to Mr Manoj Thomas, our faculty in charge

for this subject and project for helping me understand why strategy management is important to

identify the company¶s vision, mission & goals and how it helps us have a clear status of

strength, weaknesses opportunities & threats which shapes the future and stability of a company.

I have taken basic information about Dream Mansions Pvt. Ltd. vision and mission from their

website because it was necessary to understand their strategy.

Prepared By: Kanishk Singh BharadwajCourse: Strategic Management

Faculty: Prof Manoj Thomas

SMS Id: 108807RB Id: 11074

Batch PGCBM 19

Center: RW NOIDA



DREAM MANSIONS VISION:

To be a respected corporation that offers the most competitive investment plans in a

transparent manner through the sale of innovatively conceptualized real estate options,thereby providing true customer delight.

Dream Mansions Pvt. Ltd. believes in providing a niche real estate product. DMPL delivers

quality rather than quantity. Unlike other major real estate developers they keep transparency in

transactions and development. After sales service and healthy ROI (Return on investment) is

another key factor in their mind.

DREAM MANSIONS MISSION IN 2010-2013

1. Leading Real Estate developer with conceptualized architecture and specialist in

second/vacation homes2. To develop a likeminded commune of elite investors.

3. Ensure high ROI

4. Successful in ending the myth ³Second/Vacation homes are dead investments´

DREAM MANSIONS PVT LTD MISSION INCLUDES:

1. Attraction of smart investors

DMPL sells its products on covered area basis unlike the other developers who usually

sell their product on super area basis. It tries to attract the smart investors as it does not

charge for the loading component.

2. Joint Venture with Mr Vijay Suri

As section 118 of Indian Constitution is applicable in Himachal Pradesh which says that a

non-himachal resident cannot buy the property in Himachal in his/her name until unless

the project is licensed. Also there is a condition that licenses can be issued only in the

name of any registered agriculturist (Himachal native). Mr Vijay Suri (founder of ATS

Greens) has two licenses out of six released in 2010.

3. Promotion of Tuscan Architecture on hills

DMPL believes in blending the type of architecture used with the environment in which

the construction is being done. Tuscan Architecture is an Italian Architecture which uses

lots of rock, stone, iron and wood. Studio K.I.A. is an international architectural firm

which is one of the best for such architectures. DMPL has tied up with Studio K.I.A. for

all of their projects in future coming on hills.



The DMPL management has made multi pillared strategy which gives an advantage to the

organization on the other competitors.

y Fully furnished apartments and cottages with 4 star level. Keeping Knight Frank as

their hospitality vendors DMPL ensures good hospitality. y Selling on covered area basis. Attracts the smart and intelligent investors.

y Conceptualized architecture. Studio KIA ensures the best of conceptualized

architecture.

y Site at hill tops only. 360 degree view.

y Convenient approaches to the site. Attracts even the people of old age.

y World class facilities in the club. Most of the daily need and luxuries in the bounded

campus.

y High ROI by making a joint venture with makemytrip.com and Knight Frank.

Ending the myth that holiday homes are not dead investment.

y Availability of small ticket size. Even people with small budget can think of purchasing

a luxury property.

To analyze the strategy for DMPL we go through the SWOT analysis and the competitive

analysis.



SWOT Analysis:

Strengths:

y Conceptualized Project

y Licensed property

y Tuscan Architecture along with fully furnished homes

y Gateway to own a home in the hills of Himachal.

y Located in between one of the densest forest of Asia and lush green apple orchards.

y Advantage of a height of 8500 fts. Making it noise and air pollution free.

y 360 degree view along with cool and crisp air giving you the feeling of heaven.

y Two proper built and developed approaches to the site.

y In house availability of club, grocery store, covered parking.

y Leasing assistance.

y Nearby located helipads, white flower hall, golf course, ice skiing, picnic spots like Kufri

fun world, zoo.

y Seven star boutique hotel coming up within the site area.

Weakness:

y We are the new player in the market

y No independent cottages are available.

y Distant from mall road.

y Height could be a deterrent for prospects of senior age group

y Distance from main city could be a deterrent for people planning for prolonged stay

y Delayed construction.

y Low commission slab

y No local office setup.

y High PLC rates.

Opportunities:

y Untapped niche market.

y Opportunity to bring likeminded people together.

y To prove the quality and commitment.

y To emerge as a niche brand.



y To Provide Best after sales service

y To provide the best ROI

y Unauthorized builder¶s customers.

Threats:

y New and existing competitors.

y Major Brands in the market.

y Unauthorized builder products.

y Natural calamities.

y Limited construction time in a year. (Rainfall and snowfall)

DMPL has launched its product in himachal. The products name is TheHighlands.

Competitive Analysis:

Parameters High Lands DLF Samatara Le Mont Campton

Estates DLF Samavana

Total Area 3 Acres 1.6 Acres 13 acres 5 Acres 58 Acres

Location Kuf ri

Bemloi, Near

CPRI Complex

chakki

moor, bhooj

nagar. 16

km f rom the

high way Kamyana

Bharari Road

Simla Opp Lawarance

School, Kasauli

Furnished Yes No No No No

Price 5000 per sq f t 11200 per sqf t 4500 per sq

f t 4500 per sqf t

Price Based on

covered area Yes No No No No





Return on

Investment high normal poor normal normal Servant

Quarters/Covere

d Parking Yes No No Yes Yes Balconies per

floor 1 1 1 2

Concept

architecture Yes (Tuscan) No No No No

Wooden Stone

Façade structure Yes No No No No

Height above sea

level 8500 f t 6000 f t 5500 f t 5200 f t 5000 f t

Hill Top Yes No No Yes Yes

Connected by Air

& Road Yes Yes No Yes Yes

Distance from NH

22 1.5 Km 7 Km 16 km 9 Km 22 Km

Number of

approaches two one one one one

Proximity

to railway 25 Km 4.5 Km 27 Km 8 km 37 Km

Golf Course Yes No No Yes Yes

Next to Helipads Yes No No No Yes





Approach to site Excellent Poor Poor Poor Good

Proximity

to air port 50 Km 24 Km 65 Km 12 Km 70 Km

Complete 360

degree view Yes No No No No

Surrounded by

Apple Orchards Yes No No No No

Surrounded byAsias Dense

Forest Yes Yes No No Yes

View of snow

capped

mountains

throughout the

year Yes No No No No

Next to 5 Star

Hotel Yes ( Oberoi's) No No

Yes

(Raddisson) Yes (Hilton)

Next to Boutique

hotel Yes No No No No

Neighborhood

with High Class

gentry, VVIP's Yes No No No No

High Rise

Structures No No No No Yes

Inter

Block/CottageDistance

Huge (9 mtsand more) Less Less Less Less

Club House Yes No Yes Yes Yes



Conclusion:

The above details mentioned on DMPL¶s goals I would like to conclude that

1. DMPL¶s strategy in getting license from himachal Pradesh government for the

construction of luxury apartments is a major breakthrough among its competitors.

2. At the first look it seems that the prices of DMPL are more than some competitors.

But as the pricing on covered area is calculated DMPL is the cheapest option

available.

3. With all the salient features of DMPL¶s product it provides a good platform to the

organization to perform well even under the participation of big giants like DLF etc.

Documents

Project Report on Company Strategy