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Creating Sustainable Revenue Growth
by Kym Heffernan
Who is The Marketing Strategy Co?We’re a small team of Business Development and Marketing professionals, led by Kym Heffernan who has over 30 years Business, Marketing and Sales experience in Large, Medium and Small Businesses.We specialise in working with: Professional Practices like Legal & Accounting Technology Companies like Hardware and
Peripheral Importers, Resellers, Managed Services and Business Software Suppliers.
Business to Business Services Companies and Manufacturers
To get revenue growth for these clients by focusing on the Business Development Process of :1. Getting more new enquiries2. Converting more enquiries into clients and3. Increasing revenue from existing clients.
What makes us different…• Our expertise and experience lies in the
creation and implementation of Business Development not just Marketing strategies – that is what increases revenues long-term.
• We understand how to make business development and marketing work when it’s not a core expertise for Businesses and Professional Practices so it actually happens as a priority.
• Our three stage Process of Insight, Ideas & Implementation focuses on ensuring sustainable Business or Practice revenue growth
Insight…
“Understanding clients, their customers and the competitors”
Ideas…
“The Right Business Development and Marketing Mix that results in Revenue Growth”
Implementation…
“ Using what resources clients have and then supplementing them with ours to ensure results”
How we create revenue increasesOur objective is to build three core Business Development systems for a Business or Practice:1. Generate More Enquiries2. Convert More Enquiries into new Clients3. Generate additional business from existing Clients
By attracting enquiries from prospects and existing clients using:4. A clear Brand, Product and Target Market Strategy5. A clear communications Strategy tailored to the Business
or Practice that includes any or some of these options:• Website and Online Lead Generation (SEO, Adwords,
Social and Partner Links)• LinkedIn/Social Media• Email Marketing and Blogs• Outbound Lead Generation targeting specific “ideal” target markets• Video/Podcasts• Client and Partner Referrals• Speaking, Workshops, Seminars and Webinars• Promotional Events/Tradeshows
How we create revenue increasesBy converting this lead generation into sales by:1. Implementing tailored Sales Processes using CRM, Sales
Scripting and Follow-up Processes2. Using compelling sales support material3. Rewarding purchase via Customer Loyalty, Incentives ,
Thank-you programs and structured Account Management
The approach we we use depends on: The Practice or Business Area(s) Location Competition Personality of the Partners/Rainmakers Time, Energy and Money
Some Clients
Clients we work with. Industry What we do
Professional ServicesAccounting, Bookkeeping, Legal, Engineering, Architecture
IT and TechnologyT Services Companies, Software Vendors, ERP Providers, IT Hardware Suppliers, Telecoms Providers
Business To Business servicesLeadership, Coaching and Training Companies, Consultants, Web Developers, Design Agencies
WholesalersTrade Suppliers, Importers
• Marketing Plans and Strategy• Database and CRM – Marketing and Sales
Database design and supplier selection• Business Development – Manage Prospect
pipeline and sales strategy• Business Development Tracking• Research (Staff, Clients and Competitors)• Referral Programs• Networking Strategy• Digital Marketing – Website, E-Newsletters,
SEO, Adwords, Blogs, Directories• Social Media Marketing- LinkedIn, Twitter,
Google+, Facebook and Social Media• Printed Materials – Sales and Product
brochures• Lead Generation – Outbound and Inbound,
Email, Mail and Telemarketing• Speaking – Workshops, Events, Seminars• Video – via Webinar recording or live to camera• Loyalty, Incentive and Thankyou programs.
Contact Us for Revenue GrowthContact: Kym Heffernan, Principal
Address: Level 3, 50 Carrington St Sydney
Phone : 1300 676 448
Mobile: 0418 678 895
Email: [email protected]
Web: www.themarketingstrategy.co
Facebook: www.facebook.com/MarketStratCo
LinkedIn: www.linkedin.com/company/the-marketing-strategy-company
