Embed Size (px)
Citation preview
`
Project Report Of Research
Methodology On
Comparative STUDY
OF
BAJAJ V/S HONDA
SUBMITTED TO SUBMITTED BY
`
vs
`
CERTIFICATE
This is to certified that……………………….has completed his project report title “comparative study of Bajaj v/s hero Honda” under my supervision.to the best of my knowledge and belief this is his original work and this ,wholly or partially, has not been submitted for any degree of this or any other university.
Date ……………………………..
`
ACKNOWLEDGEMENT
The research on “comparative study between Bajaj and hero Honda” has been given to me as part of the curriculum in 2-years master’s degree in Business Administration
I have tried my best to present this information as clearly as possible using basic terms that I hope will be comprehended by the widest spectrum of researchers, analysts and students for further studies.
I have completed this study under the able guidance and supervision of
Prof. monisha ; I will be failed in my duty if I do not acknowledge the esteemed scholarly guidance, assistance and knowledge. I have received from them towards fruitful and timely completion of this work.
Mere acknowledgement may not redeem the debt I owe to my parents for their direct/ indirect support during the entire course of this project.
I also thankful to my friend who helped me a lot in the completion of his project.
Deepak verma
`
Index
sr no. Particular page no.
1. OBJECTIVES2. HISTORY OF BAJAJ
-profile
-Bajaj intro
- company history
-time line of new releases
3. HISTORY OF HERO HHONDA
-company profile
4. RESEARCH METHODOLOGY
-data source
-research approach
-sampling unit
-data completion and analysis
-scope
5. LIMITATION OF RESEARCH STUDY
6. ANALYSIS AND INTERPRETATION
7. CONCLUSION
8. RECOMMENDATION
9. BIBLIOGRAPHY
10. ANNEXURE
`
What is bike?
A motorcycle (also called a motorbike, bike, motor or cycle) is a two [1][not in citation given] or three wheeled [2] motor vehicle. Motorcycle
design varies greatly to suit a range of different purposes: long distancetravel, commuting, cruising, sport including racing, and off-road riding.Motorcycling is riding a motorcycle and related social activity such as
joining a motorcycle club and attending motorcycle rallies.
According to the United States Department of Transportation the number of fatalities per vehicle mile traveled was 37 times higher for motorcycles than for cars.
The first commercial design for a self-propelled cycle was a three-wheel design called the Butler Petrol Cycle, conceived of Edward Butler in England in 1884] He exhibited his plans for the vehicle at the Stanley Cycle Show in London in 1884. The vehicle was built by the Merriweather Fire Engine company in Greenwich, in 1888.
`
HISTORY OF BAJAJBajaj auto limited is one of the largest two wheeler manufacturing company in India apart from producing two wheelers they also manufacture three wheelers. The company had started way back in 1945. Initially it used to improve the two wheelers from outside, but from 1959 it started manufacturing of two wheelers in the country. By the year 1970 Bajaj auto had rolled out their 100,000th vehicle. Bajaj scooters and motorcycles have become an integral part of the Indian milieu and over the years have come to represent the aspirations of modern India. Bajaj auto also has a technical tie up with Kawasaki heavy industries of japan to produce the latest motorcycles in India which are of world class quality. The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of Kawasaki heavy industries. The core brand values of Bajaj auto limited includes learning, innovation, perfection, speed, and transparency.
Founder Jamnalal BajajYear of establishment 1926Industry Automotive-two & three-wheelersBusiness group The Bajaj groupListings its codes BSE-code:500490;NSE-code:BAJAJAUTOPresence Distribution network covers 50 countries. Dominant presence in
sri lanka, Bangladesh,Columbia,Guatemala,peru,Egypt,iran and Indonesia
Joint venture Kawasaki heavy industries of japanRegistered & head office Akurdi
Pune-411035India
Works Akurdi,pune 411035
Bajaj nagar,waluj Aurangabad 431136
Chakan industrial area, chakan,pune 411501E-mail [email protected] www.bajajauto.com
BAJAJ--- platinaBajaj Platina is a 100 cc motorcycle manufactured by Bajaj Auto. The
Platina was launched in April 2006 at an ex-showroom price of Rs35,000[1] and crossed sales of 500,000 units within eight months of itslaunch.[2] A 125 DTS-Si variant with the same engine as the XCD was
introduced in September 2008 with sales of more than 30,000 units permonth [3] but subsequently discontinued
`
Design and styling
The Platina's design is the same as Bajaj Kawasaki Wind 125, which was launched in late 2003
Comfort and handling
The bike has a plush ride without sacrificing handling. It has an upright riding posture inline with other commuter bikes.
Performance and fuel economy[edit]
The engine of Patina is from another 100 cc bike from Bajaj, the Bajaj CT 100. The bike is capable of a top speed of around 91 km/h and does 0–60 km/h in 8.08 seconds. In city traffic the bike returns 62 imply
Awards[edit]
The 100 cc Patina won the 2007 NDTV Profit Bike India-100 cc bike of the year award.
Bajaj Patina Bike Specs
Bike Type: Standard
Start Type: Kick
Engine Displacement (cc): 99.27
Ignition: Kick Start
`
No of Cylinders: 1
Maximum Torque: 8.05 Nm 4500 rpm
Fuel Type: Petrol
Fuel Tank Capacity (liters): 13
No of Gears: 4
Gearbox Type: Manual
Brake Type: Drum
Front Brake: 130
Rear Brake: 130
Front Suspension: Hydraulic Telescopic Type
Rear Suspension: Hydraulic Telescopic Type
Wheelbase (mm): 1275
Front Tire: 2.75 x 17'' - 41 P
Rear Tire: 3.00 x 17'' - 50 P
Dimensions(WxLxH)mm: 770x1990x1090
Weight: 113
Wheel Type: Alloy
Hero—bike Splendor b ike
The Hero Honda Splendor is a motorcycle manufactured in India byHero Honda. It has an
electronic ignition and a tubular double cradle type frame with a 97.2 cc engine. As of 2009,
Splendor models were selling at a rate of one million per year.[1]
`
In 2004, Hero Honda launched the upgraded version of the Splendor, the Splendor+. This version
features multi-reflector headlight, tail light and turn signal lights, and new graphics.
In 2007, Hero Honda launched the Splendor plus with changes in body fairings and including alloy
wheels and other improvements.
In 2011, Hero Honda launched the Splendor Pro with changes in body fairings, self-start features,
alloy wheels and other improvements.
After the separation of Hero group and Honda motor company,[2] the Splendor is now manufactured
by Hero group only.
Models [edit]
Succeeding the path of the CD 100, the first generation Splendor bike was launched in 1994. The
arrival of the bike fuelled the progress of Indian two wheeler. The very profound model the CD
deluxe 100 has an average of 106 kmpl. This again was a laudale winner of year drive next award
2011. A new model splendor pro with features such as a power start and a new engine was launched
in 2010
Manufacturer
Hero Honda
Alsocalled
Splendor+
`
Class Standard
Engine 97.2 cc, 4-stroke, single-cylinder air-cooled, OHC
Transmission
4-speed constant mesh
Brakes Front: Drum/Disc, Rear: Drum
Tires Front: 2.75 × 18-4PR, Rear:2.75 × 18-4/6PR
Wheelbase
1,230 mm (48 in)
Dimensions
L: 1,970 mm (78 in)W: 720 mm (28 in)
Weight 109 kg (240 lb.) (dry)
Fuelcapacity
11 L (2.4 imp gal; 2.9 US gal)Reserve: 1.4 L (0.31 imp gal;
0.37 US gal)
Related Hero Honda CD Dawn, HeroMonocarp Super Splendor,
Hero Honda CD Deluxe, HeroHonda Passion
Research
`
Research comprises "creative work undertaken on a systematic basis in orderto increase the stock of knowledge, including knowledge of humans, culture
and society, and the use of this stock of knowledge to devise newapplications The primary purposes of basic research (as opposed to appliedresearch) are documentation, discovery, interpretation, or the research anddevelopment (R&D) of methods and systems for the advancement of humanknowledge. Approaches to research depend on epistemologies, which varyconsiderably both within and between humanities and sciences. Types of
research (1) basic research (2) applied research .
Research design
A research design is the "blue print" of the study. The design of a study defines the study type (descriptive, correlational, semi-experimental, experimental, review, meta-analytic) and sub-type (e.g., descriptive-longitudinal case study), research question, hypotheses, independent and dependent variables, experimental design, and, if applicable, data collection methods and a statistical analysis plan. Research design is the framework that has been created to seek answers to research questions.
Types of research design:
1. exploratory research design2. diagnostic and descriptive research design3. experimental research design
In this study I have used descriptive research design as I have study consumer behavior regarding hero vs. Bajaj
Data collection:
Data collection is the process of gathering and measuring information on variables of interest, in an established systematic fashion that enables one toanswer stated research questions, test hypotheses, and evaluate outcomes. The data collection component of research is common to all fields of study including physical and social sciences, humanities, business, etc. While methods vary by discipline, the emphasis on ensuring accurate and honest collection remains the same. The goal for all data collection is to capture quality evidence that then translates to rich data analysis and allows the building of a convincing and credible answer to questions that have been posed.
`
Types of Data Collection:
1. Primary Data 2. Secondary Data
In this study, I used primary data as well as secondary data.Sources of Primary Data: QuestionnaireSources of Secondary Data: Internet websites
Sample design:
Population All splendor and patinaSampling unit Each individual of splendor and patina
usersSample size 40Sampling area Carnal, pan pat and sonataSampling technique Random sampling
Data analysis techniques:In this we have used pie charts and tables and bar diagrams
`
Review literature
Hero Splendor Pro Classic Review
http://www.rushlane.com/hero-splendor-pro-classic-review-12146716.html
Mar 12th 2015, Ash win Ram N P
Most affordable cafe racer motorcycle in India.
When Indian motorcycle buyers are still barely getting acquainted with Cafe Racer style motorcycles, it was a surprise when Hero MotoCorp unveiled the Splendor Pro Classic at 2014 Delhi Auto Expo, as the world’s largest motorcycle maker (by
volume) was never known to launch products for niche segments.
Not that they had to spend big money in designing the Pro Classic, but the strictly-textbook motorcycle-maker always
focused on churning out massive volumes with every product, and this addition in Splendor series does not seem to be intended for more profit.
There are only three Cafe Racer style motorcycles in India as of now, including Hero Splendor Pro Classic, and each of them is pricier by far and powerful than the next, from bottom up.
While the other two are really capable of provoking a race on the streets, being one of the least powered motorcycles in the world we thought there is no way Splendor Pro Classic can, until we were inadvertently proven otherwise.
`
Bajaj patina
Bajaj Patina ES Review -Exclusive
Motor Octane | Mumbai Feb 11, 2015 02:35 PM IST
http://wap.business-standard.com/article/motoroctane/bajaj-platina-es-review-exclusive-115021100573_1.html
Bajaj Patina ES 9 the Patina was first launched in 2006. Its design was based on the earlier Wind 125, whereas the engine was sourced from the CT 100. But the new Patina ES gets a bunch of upgrades beginning with a wider bodythan before. The color scheme has changed and even the shades on offer area lot trendier than before. The new Patina ES comes with three color options, with a new bright 'Electron Blue' shade. It also gets new graphics. Other elements that highlight the looks of the bike are the five-spoke matte black alloy wheels, graphite-cultured engine and a black exhaust with a chrome heat shield. Though the main criteria of choosing a bike in this category is price and mileage, the looks are pretty neat for an entry-level motorcycle. The bike does feel broader than the Patina, which is still very flat and basic instyling.
Bajaj Patina ES 5 The instrumentation is basic with a speedometer on the leftand a fuel gauge with a neutral indicator on the right side. Getting started onthe bike is now a smooth affair, as it comes with an electric starter. A slight push of the starter button and it fires up instantly. The seating posture is upright and the saddle height (798mm) is ideal for riders with average height. With a kern weight of 108kg, it is a very light bike to handle and maneuver too, though, it has a flip side of not being very stable at speeds above 60km/h and has a top speed of 90km/hr. The skinny tires don't help too much either, as they are added for better fuel efficiency and lighter weight.
`
Data analysis
1. Which bike do you have?
Availability No. of respondent
Percentage
Hero 18 45%Bajaj 15 37.5%Other 7 17.5
45%
38%
18%
hero bajaj others
Interpretation:- so in the above conclusion we can says that most popularity is hero Honda maximum point 45 %.
`
2.Which model do you have?
Model –hero Model- BajajSplendor PatinaPassion DiscoverCharisma pulsarOther other
30%
25%
20%
12%
9%4%
Sales
splendor
krizma
pulsur
platina
discover
passion
Interpretation: - we can says that most people have splendor 30 %, then its goes to krizma 25 %.
`
3.In which family income level you belong?
Income100,000-200,000 152,00,000-250,000 25250,000-5,00,000 25Above 500,000 35
Column1
Interpretation: - highest income group is above 5 lakh.
`
4. For how long do you own a bike?
0-1 151-2 202-3 30Above 3 35
0-1 1 year - 2 year
2 year - 3 above 3 year above 3
`
Interpretation: - people owned more than 3 years they have bikes.
5. For what purpose do you use your motor bike?
Office purpose 22Personnel use 28
Joy purpose 35others 15
Sales
office purpose personel use joy purpose others
`
Interpretation: - people purchase bike for joy purpose which is 35 %.
6. How do you come to know about this motor bike?
Newspaper 15Internet 20Television 30Friend and relative 35
`
newspaper internet television friend and relative
Interpretation: - people purchases bikes in the guideline of friend and relatives.
7. Does advertisement influence your decision on choosing a motor bike?
Yes 60No 30Cannot say 10
`
Sales
yes no can not say
Interpretation: - advertisement influence the decision of 60 % people. People have 30 % population not influence by advertisement...
8. Do you have full knowledge about bikes before buying?
YES NOHERO HONDA 60 40BAJAJ
`
YES; 60%
NO; 40%
Interpretation: - 60 % of people have knowledge of hero Honda bikes before they purchase while 40 % of people have not knowledge of hero bikes.
9. Which factor below influence your decision?
FACTOR Hero Honda BajajPRICE 5 1 Mileage 2 5Quality 4 4
`
Resale value 1 3Status symbol 3 2
hero honda bajaj Column1
Interpretation: - on the basis of survey hero Honda bikes purchase on the basis of price and give 5 points while in mileage people give rating to 5 to Bajaj bikes.
10. How would you rate the following factors of bikes with respect to different company?
factor Hero Honda BajajPrice 6 5Pick up 3 3mileage 2 1maintenance 4 6
`
Look shape 1 4Brand image 5 2
Chart Title
hero Column1
Interpretation: - people rate hero bike in price give6 points while give lowest in same look shape 1 point. While the Bajaj bikes highest rating is 6 in maintenance.
11. If new bike with good features comes in, then would you like to change your bike?
Hero Honda Bajaj
`
Yes
NoCan’t say
Chart Title
hero honda bajaj Column2
Interpretation: - there is 50 -50 chances of buying new bike when it comes into market.
`
Findings
1. Which bike do you have?
As we can see that most people has hero bike instead of Bajaj.
2.Which model do you have?
Most of people has splendor bike
3.In which family income level you belong?
Most of people belong 100000-200000RS
4.For how long do you own a bike
Most of the people use bike 1 year
5. For what purpose do you use
Most of the people use for personal use
6. How do you come to know about this motor bike?
Many people know from advertisement.
7. Does advertisement influence your on choosing a motor bike?
As the conclusion most people influence by advertisement.
8. Do you have full knowledge about bikes before buying?
`
Many people have full khowledge and and many don’t know
9.Which factor below influence your decision?
Many of us influence mileage as a purchasing decision
10. how would you rate the following factors of bikes with respect to different company?
By our survey most rank is assigned to price, mileage and brand image
11. If new bike with good features comes in, then would you like to change your bike?
Most of people would like to change the bikes with new features
`
`
Suggestions:>
I would like to recommend hero motocrop should change its designs and improve the efficiency.
To increase the speeds of bikes
Bajaj should increase the mileage
Hero should improve in the pick up of bikes
Annexure hero vs Bajaj
`
FULL NAME…………………………………..
BRANCH ………………………………………
Mobile no. ……………………………………
Age: - 15-20 20-25 25-30
Occupation: - Businessman Employee
Student
1. Which bike do you have?
Hero Bajaj other
2. Which model do you have?
Hero: Splendor Passion karizma Other
BAJAJ: Platina Discover Pulsar Other
3. In which family income level you belong?
1, 00,000 – 2, 00,000 2, 00,000 – 2, 50,000
2, 50,000 – 5, 00,000 Above 5, 00,000
4. For how long do you own a bike?
0-1 year 1-2 year 2-3 year Above 3 year
5. For what purpose do you use your motor bike?
Office purpose
Personal purpose
Joy purpose
Others
`
6. How do you come to know about this motor bike?
Newspaper Television Internet Friends & relatives
7. Does advertisement influence your decision on choosing a motor bike?
Yes No Can’t say
8. Do you have full knowledge about bikes before buying?
Bike Yes No
Hero Honda
Bajaj
9. Which factor below influence your decision?
Factors Hero Honda Bajaj
Price
Mileage
Quality
Resale value
Status symbol
10. How would you rate the following factors of bikes with respect to different company?
Hero Honda Bajaj
Mileage
`
Price
Pick up
Maintenance
Look & shape
Brand image
11. If new bike with good features comes in, then would you like to change your bike?
Hero Honda Bajaj
Yes
No
Can’t say
12. Any suggestions for company
…………………………………………………………………………………………………………….
Date ……/………/…………. Signature ……………………..
`
Reference :
Wikipedia.com
Google.com
Bikewale.com
Yahoo.com
Business-standard.com
Economicstimes.com
