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Live shopping System
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Abid AfsarMSCC January 2011
Presented By…
Why Live Shopping?
Departmental Store has never used this system before – Introducing live shopping technology
Not many people know about itCustomer has to be in Store to view productsCash needs to be paid upfront by existing
store customer.
Advantages of Live ShoppingEasy maintenanceLower overheadsCustomer profiling – identifying
customer by their use buying and interest
Automatic processing of ordersNew and increased revenue
channelsIncreased market reachImproved loyalty
Advantages of Live Shopping to the Customer
User friendly interactionsSecure transactionsProduct featuresUp to dateConfirmation of ordersOrders can be made from
anywhere in the worldCustomers are able to shop
around the clock without leaving their homes
Concept of Integrated Services “Digital brand integration is
part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show ”
Diversity of ideasIncreased productivity, efficiency
and qualityReal world – teams for projectsAiming for a fully working system
Separation In Modules
Development of live Shopping Merchandiser module and Webpage
Development of live Shopping Customer module
Documentation for the above mentioned tasks of the project
Front-End ToolsJSP 2.0
Technology that allows web developers anddesigners to rapidly develop and easily
maintain, information-rich, dynamic web pages that leverage existing business systems
JavaScript 1.8.5Is a language which allows a webpage to
havedynamic content
HTML 4.01The publishing language of the World WideWeb.
Back-End ToolsMySQL 5.5.19
DBMS to store product and customer details
JDBC 3.0An industry standard for database independent connectivitybetween a computer platform or device operating in the
Javaenvironment and a wide range of databases
Tomcat 7.0.23 Web ServerIs a Java based Web Application container that was createdto run Servlets and JSP in Web applications.
Tomcat
Front-end
Back-end
Departmental Store
Online Customer
World Wide Web
Transaction Server
Processing Network
Private Gateway
Tomcat Server
Tomcat 7.0.23 Advantages Available for free Easy to install and set upPlatform independent Good security features Support for JSP 2.0Servlet API 2.3 compliance
Tomcat 7.0.23 AdvantagesAutomatic servlet reloadingThread-pooling and JVM load-balancingAutomatic deployment of Web ARchive
(WAR) filesNSAPI and ISAPI integrationA command-line JSP-to-servlet code tool
JSP 2.0 vs. ASP 3.0JSP 2.0 ASP 3.0
Web Server Any Web server, including Apache, Netscape, and IIS
Microsoft IIS or Personal Web Server
Ability to Integrate with Data Sources
Works with any ODBC- and JDBC technology-compliant database
Works with any ODBC-compliant database
Platforms Most popular platforms
Microsoft Windows
JSP 2.0 vs. ASP 3.0JSP 2.0 ASP 3.0
Scripting Language Java VBScript, JScript
Reusable, Cross-Platform Components
JavaBeans,
Enterprise JavaBeans, Custom JSP Tags
No
Customizable Tags Yes No
Memory Leak Protection
Yes No
Security Against System Crashes
Yes No
Expected OutcomeThe expected deliverables are:
The development of a Live Shopping system which, we hope, could be used at Departmental Store.
Documentation
[1]. Online Shopping: the Roles of Shopping Values and Personality Traits. Rotterdam: Erasmus Universities, 2007. Print.[2]. Internet Shopping: New Competitor or New Frontier? New York: National Retail Dry Goods Association, 1996. Print.[3]. Sundaram, Suresh T. Internet Shopping: the Critical Role of Attribute-benefit Mapping Information in Online Consumer Shopping. 2003. Print.