PowerPoint-presentatie
7 Sleepless Shopping Nights
The Briefing: our challenge
Build awareness for the Safeshops brand (and its label),
partners & membersPosition both Safeshops and its members as
the safe shopping community.Recruit new members for the Safeshops
label.
Create engagement with the target audience of online shoppersLet
consumers discover the Safeshops members.Make them explore and
discover the product range and offers.
3. Push towards conversion for Safeshops membersCreate a unique
& relevant buying opportunity for the consumer.Stimulate
purchase & positive buying experience.
The campaign Idea
Safeshops therefore proudly presents: The 7 Sleepless Shopping
Nights
- We create an online shopping event platform with Great Deals A
7 nights shopping bonanza. All the best deals come from Safeshops
Members The e-shop grows into an online event, not to miss We use
smart media support to drive traffic & stimulate
engagement.
How are we going to built the 7 Sleepless Shopping
Nightstogether
The campaign Roll-out
B2B campaign
B2C campaign: - Radio- Social Media- Owned Media- Engagement
Partners
B2B campaign
Direct Mail Event
Subscribe Website
Toolkit
B2C Campaign
Radio
Radio
Nachtspot
E-mailing150.000
E-mailing3 versies
BanneringOwned media//Webshops
Website
Improvements on Platform
Other changes on PlatformNo pop-upLess dark Open menu with
direct searchSeparation KBC offers and others
Social media
Social media
Social media
WIFM?
Last yearReach: 1,5 mio OTH: 8,86Shoppers: 10.000Participating
Webshops: 70Extra Traffic: 74% of webshopsExtra Conversion: 64% of
webshops
NO guts, NO Glory
Be active on social/email/own radio-spot
Make deal attractive
Best deals rewarded by PostNLMake deal fun!Extra deal for KBC
ClientsBe prepared for PayPal/KBC payments
Learnings for members:Logo integration in visual members: works
General reduction: works better than specific productOwn e-mail
campaign: enhances conversion
Would you participate next year?
Learnings for members:Logo integration in visual members: works
General reduction: works better than specific productOwn e-mail
campaign: enhances conversion
Yes: 96,2%
Media:Radio: Studio Brussels + Radio 1 60KKBC (screens +
database)Paypall (database 800K)DBM (150K email addresses)FB/Google
adwords 2500Starsky tbc
And you?
