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By 

 Anuj Goyal Roll no 29

 Jitesh Gandhi Roll no 62

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GSKCH Spirit

MISSION

Our global quest is to improve the quality of human life by enabling people todo more, feel better and live longer.

 We at GSK dedicate ourselves to delivering innovative products that helpmillions of people around the world live longer, healthier and happier lives.

 VISION

 We want to become the indisputable leader in our industry - not simply in

terms of size, but in how we use that size to achieve our mission and improvethe quality of human life.Becoming the indisputable leader in our industry means conquering thechallenges that face us as an industry, and as a global society.

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List of projects identified Product Launch

Tooth paste

Horlicks Lite

Choco Biscuits Flavours for Eno

Iodex Head Fast

Iodex Ultra Gel

Process Improvement NPD Process Refinement

New manufacturing facility location

Packaging

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Product Launches

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Idea Screening of Product LaunchesIdea Market size(Rs Cr) Sector profitability Risk Technical know

how

Flavours for Eno 220 Good Low consumer basefor this product inindia

 Ayurveda basedproduct withminimal side effects

Iodex Head Fast,Iodex Ultra Gel

700 Good High Competitionmarket

 Already in thisproduct in the past

HealthCare Drink 1400 12 – 14% North Regioncaptured by competitors likeCadbury, majorly marketing issue

High Expertise inthis segment

Tooth paste 3000 10 – 12% High, dominated by 

ColPal, HUL

 Already have brand

Sensodyne - world’s

largest sellingmedicatedtoothpaste

Choco Biscuits 12000 High Only in metros andsome tier 1 & 2 cities,high competition

Currently innutrient biscuits,can utilize the

expertise of chocohealth drink 

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Idea Rating

Factor In accordanceto missionand vision

Total Cost Investment inR & D

BrandBuilding

Market Reach ConsumerBase

Horlicks Lite   Medium Low   Medium - High 

 

Sensodyne   High Low   Medium 

 

Choco Biscuits   Medium Medium  Medium - High

 

Eno Flavours   Low Medium  Medium - High

 

Iodex HeadFast,

Iodex Ultra Gel

  Low Low   Medium - High

 

Eno Flavours and Sensodyne projects score highestand should be taken up

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Process Improvements

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Idea ScreeningProcessimprovement

idea

Costoutlay 

Ease of implemen

tation

Time Benefit Flexibility Total

NPD ProcessRefinement

9 9 9 6 9 42

New facility setup

3 5 2 9 6 25

Packagingstandardization

8 4 5 4 3 24

 All the projects are evaluated based upon the parameters as specified aboveand ratedon a ten point scale, finally we chose NPD Process Refinement.

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Market Segment Identification

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Idea Screening & RatingFactor In

accordanceto missionand vision

Total Cost ConsumerBase

TargetBranding

MarketReach

HorlicksLite – 

DiabeticPatients

  Low 285 million   Medium -High 

Health CareDrink – 

HotelIndustry 

  Medium In 3 &above star

hotels &chains

  Medium 

Horlicks Lite – Diabetic Patients scores highestand should be taken up

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Project Portfolio

ProjectPortfoli

o

Eno FlavoursLaunch

ToothpasteLaunch

Iodex new Varia

NPD ProcessRefinement

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