Project Overview DocumentProject Name: Employing the use of multimedia in improving health communication strategies       

Department: Human Resources    

Objective: Becoming a high performance organization

Focus Area: Health Communication

TABLE OF CONTENTS1..... PROJECT OVERVIEW.2..... PROJECT GOALS. 2.1....... Goals and Objectives. 2.2....... Project Deliverables. 3..... Project Structure Approach. 4..... Project Team Organization Plans. 5..... MEASURING SUCCESS. 6..... APPROVALS.  

1          PROJECT OVERVIEW

Creating health care videos for the MSU community that originate from MSU Human Resources (HR) aligns with MSU’s desire to function as a high-performing organization. These videos are focused on health and risk communication, specifically health-related research and health care. They are designed to inform, educate and provide faculty and staff at MSU additional support in their endeavors to maintain their well-being.

2          PROJECT GOALS

The goals of this project are to: Provide instructional materials that demonstrate complex concepts in visual formats. Reduce the amount of time staff are involved in customer issues. Make health content available in different languages. If the videos can be dubbed in different

languages it will add an additional benefit for international faculty and staff. Clarify the health insurance process for international students.These videos will help

international students grasp why and how they sign up for health insurance. Develop instructional content that be shared with health organizations and other universities

as open educational resources (OERs). Create a forum for university-wide collaboration on health and wellness information.

2.1      Goals and Objectives

Primary Goals ObjectivesProvide instructional materials that demonstrate complex concepts in visual format.

To provide alternative methods of consuming instructional content.

Reduce the amount of time staff are involved in customer issues.

To create a database of open information that is readily accessible for employees to use in their benefits-related communication with faculty and staff.

Develop instructional content that be shared with health organizations and other universities as open educational resources (OERs).

General information not specific to MSU, i.e., thinking about saving for healthcare in retirement, can be made available to other universities and health organizations as “Open Educational Resources (OERS), reusable with the proper attribution.

Secondary Goals ObjectivesClarify the health insurance process for international students.

The series of videos can also provide material for a health and wellness channel (on YouTube), that can be collaborated on in the future by multiple departments across campus, such as Health4U, the University Physician’s Office and others.

Make health content available in different languages. If the videos can be dubbed in different languages it will add an additional benefit for international faculty and staff. These videos will also benefit international students by helping them grasp why and how they sign up for health insurance.

To eliminate the language gap that can inhibit international staff, faculty and students from taking advantage of health-related services and benefits because of a lack of understanding.

Create a forum for university-wide collaboration on health and wellness information.

Begin work on this project that is ever-changing and evolving and invite other university units, such as the University Physician’s Office, etc., to be a part of creating information that can benefit the MSU community.

2.2      Project Deliverables

Milestone Deliverable Date Estimate

1.      Create an initial calendar of videos to be created.

·         An online calendar of filming dates that are used to pick filming locations, coordinate the filming of any necessary participants, and create deadlines for final video editing and uploading.·         A video description sheet that describes each project in detail, and  also includes information about other multimedia components that may or may not accompany each video.

[02/20/14]

2.     Create the initial video for feedback and testing

·         Create the first video related to health communication based on the results of the HR Benefits survey.         

[03/15/14]

3.       Slide presentation, PDF or word transcript can accompany each video.

·          Create accompanying multimedia products for first video, if appropriate.

[03/15/14]

3          Project Structure Approach

A multimedia planning sheet will be created. This sheet will serve as a roadmap for the completion of the alternative visual formats of communications. Each project will be reviewed by the HR Communications Supervisor before a final evaluation by the Benefits Unit and any other necessary project stakeholders.

4          Project Team Organization Plans

Project Team RoleProject Team Member(s) Responsibilities

Translational Scholar

Christina Strong

Translation Scholar will be creating all videos and multimedia components for the project.

HR Communications Manager

Bethany Balks Supervises the Translational Scholar throughout the entire project. Approves and disapproves elements of the project and uses her communications expertise to offer guidance.

Project Mentor Rashad Muhammad

Acts as a liaison between all stakeholders

Stakeholders RoleStakeholders Name Stakeholders Responsibilities

Assistant VP Human Resources

Sharon Butler An advocate of the Translational Scholars pilot program being conducted through MSU Human Resources.

Director of MSU Global

Christine Geith Oversees MSU Global and its initiatives, includingTranslational Scholars.

Director of Total Compensation and Wellness

Renee Rivard Oversees all benefits related issues. Project Materials will be created for all staff that deal with benefits related issues.

5       MEASURING SUCCESSThe success of the project will be measured in the following ways:·         The ‘Engagement Metric’ (how long are people spending watching the video)·         The ‘Number of Plays Over Time’ Metric (how many views does it continue to get after it’s been published)·         Views (how many views did the video first get in a certain window of time)·         Does the video build (not destroy) brand equity? (Can use a survey or poll)·         How does this service compare to what was offered before? (Can conduct a pre-survey and survey again after a specified period of time)

6          APPROVALS

Prepared by     __________________________________Project Manager/Translational Scholar

Approved by    __________________________________Project Sponsor/HR Communications Manager__________________________________Executive Sponsor/ Research Mentor__________________________________Client Sponsor/Project Mentor