Slide 2 Project Management Group F201 Slide 3 Project Overview
Project involves launching a new site for The Gym Group PLC Located
around Oxford Road, Manchester One of the fastest growing companies
in the UK Sunday Times Fast Track 100 (2012), #13 15 th best small
UK Company to work for Sunday Times Best Small Companies (2013)
http://www.thegymgroup.com/about-us/the-gyms-history/ Slide 4
Stakeholder Analysis Models Power Interest ModelPower, Legitimacy
& Urgency Model Mitchell, R. K., B. R. Agle, and D.J. Wood.
(1997). "Toward a Theory of Stakeholder Identification and
Salience: Defining the Principle of Who and What really Counts."
in: Academy of Management Review 22(4): 853 - 888.
http://www.mindtools.com/stress/pp/StakeholderManagement.htm Slide
5 Overview of Stakeholders Stakeholders are anyone that represents
an interest in the business Can be both internal and external For
Example: Shareholders Employees The Universities Suppliers
Manchester City Council Residents Local Businesses Slide 6 The Gym
Group PLC Slide 7 Slide 8 Customers External Stakeholders Local
Residents of neighbouring areas City Centre Ardwick Longsight Hulme
Fallowfield Salford Student population included Large student
population in the area, 2 University Campus locally Oxford Road
location opens up bus/rail/cycle links Slide 9 Customers External
Stakeholders Represent a high interest in the project, but low
power Hence, its correct to keep this stakeholder informed on the
progression and development of the project Communication vital to
keep customer informed. Update them of all major progress as and
when it happens Confirmed opening dates Gym membership prices (if
not included in existing multi-gym memberships) Equipment
information. Slide 10 Customers External Stakeholders Dependent
stakeholder High legitimacy, some urgency, no power. E.g. Customers
awaiting the opening so they can begin training at the site.
Stakeholder is directly influenced by the outcome of the project.
Slide 11 The Gym Group PLC Slide 12 Local Businesses External
Stakeholders Local businesses, irrespective of business size
Corporate membership prices/packages Boost to local economy and
customer traffic Slide 13 Local Businesses External Stakeholders
Again, local businesses will show a high interest in the project,
but will have low power Keeping businesses informed via suitable
communication methods E-mails, newsletters etc. Regular
correspondence required Take on board feedback as not doing so can
have a detrimental effect on the project. Slide 14 Local Businesses
External Stakeholders Discretionary Stakeholder High legitimacy, no
power or urgency Build up their participation in the project Build
momentum explain benefits and potential Indirectly influenced by
the project Slide 15 The Gym Group PLC Slide 16 Slide 17
Shareholders Internal Stakeholders Shareholders have a large
financial impact on the outcome of the project. They require
comprehensive information about the project, communicated via the
Annual General Meeting, or through Shareholder correspondence
(letter/e-mail etc.) Not all shareholders may support the project
Manage these individually Slide 18 Shareholders Internal
Stakeholders Low interest in the project, but with a high degree of
power Taking into consideration other expansion projects across The
Gym Group PLC Ensure that shareholders are satisfied with the
project. http://www.thegymgroup.com/find-a-gym/ Slide 19
Shareholders Internal Stakeholders Dominant Stakeholder High power
and legitimacy, but no urgency Keep shareholders informed in
important decisions and issues through suitable communications
methods Respond to shareholders if queries are raised and feedback
given. Directly influenced in the outcome of the project Share
price increase/decrease depending on the outcome
http://www.thegymgroup.com/find-a-gym/ Slide 20 The Gym Group PLC
Slide 21 Employees Internal Stakeholders Employees represent a high
emotional interest in the project outcome Employees depend on the
project being successful Motivated to ensure its a success Job
satisfaction Promotion Bonuses Employees have an operational
influence on the project during and after completion Slide 22
Employees Internal Stakeholders Employees represent a high interest
in the project, with a low/medium degree of power Lack of employees
means possible delays in project completion Employees need to me
managed closely within the project and by the company Training
requirements Start dates confirmed Timely, regular and efficient
communication Shift patterns built in to ensure cover for peak
times Employees need to be satisfied with all the above prior to
the project completion http://www.thegymgroup.com/find-a-gym/ Slide
23 Employees Internal Stakeholders Dependent Stakeholder High
legitimacy, and urgency, but a low/medium degree of power over the
project Any information and issues regarding the project will need
to be updated to employees on a high-priority basis. Employees
needs to be kept involved and managed, responding to queries and
feedback when required. Employees operationally involved in the
project both during and after completion Exert a varying degree of
control over the success of the project
http://www.thegymgroup.com/find-a-gym/
