Project Esb

8/3/2019 Project Esb

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Industry Structure of ICEIndustry Structure of ICE

´ a project reportµ´ a project reportµ

Submitted by:

Ashish Dutt

Chinky Nagpal



Introduction about the ProjectIntroduction about the Project

y About ICE

y Overview of ICE Introduction

Mission and Vision



Market & Industry AnalysisMarket & Industry Analysis

Size of Indian Education market

Trends in Education

Target Market Competition & opportunity



Marketing planMarketing plan

y Target Market Strategy

y Product/Service Strategy

y

Positioningy Pricing Strategy

y Communication Strategy

y

Sales Strategy



OPERATIONS PLANOPERATIONS PLAN

y Operations Strategy

y Scope of Operations

y

Ongoing Operations



DEVELOPMENT PLANDEVELOPMENT PLAN

y Secured Funding and location

y Building Permit/Renovation

y

Hiring of technicaly qualified staff y UGC Recognition and AICTE Approval



MANAGEMENTMANAGEMENT



COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE

y Universal Humanism

y Superior and intellectual academic

course- content

y Business is Marketing



FINANCIAL PLANFINANCIAL PLAN

y There will only be one institute located in Shimla, however expansion in other cities or

states go along with a possibility of its success.

y It will take 4 months to renovate the building and we will open in month 5

y Rent cost will be Rs.1000 per sq. ft. per year which at 2500 sq. ft. = Rs. 25,00,000 per year

y Utilities cost approximately 6% of revenues.

y

Labor will cost approximately 25-30% of revenues starting year 3.y Furniture will cost approximately 25-30% of revenues.

y Marketing expenses include a TV, newspaper,journals advertisements.

y We will contract out a marketer, accountant, and attorney.

y There will be Rs.60,000 of extraordinary expense for legal fees, certification, grand

opening.

y We will employ one administrative dean and one academic dean who will work full time.

y ICE¶s library will remain open for 24 hours and seven days for students and lecturers.

y The target market considered in financial projections consists of students for MBA and

Engineering programmes.

y The percent of the target market penetrable will be 11% in year 1, 15% in year 2, 18% in

year 3, 20% in year 4, and 22% in year 5.



FINANCIAL PLANFINANCIAL PLAN

y Gross Profit will center around 30% of revenue by year 3.

y Operating Expenses as a percentage of revenue decrease over time due to higher

revenues and center around 12% by year 3.

y

y There will be 60 seats in ICE¶s any class-room.

y

y We will be able to raise Rs.30,00,00,000 in debt from banks, family, friends.

y

y Debt will be at a 15% interest rate, be paid years 2-4, and given warrants.

y

y We will be able to raise Rs.35,00,00,000 in equity from founders, family, friends.



FUNDINGFUNDING

Sources of funds

From combination of debt and equity

from family, friends and angel investors

equalling Rs.

65,00,00,000.

Application of funds

y For refurbishment of ICEs facilities.

y To cover operating expenses due to high

marketing expenses initially.



THANK YOUTHANK YOU

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Project Esb