Table of ContentI. Section Divider: Overview Introduction SWOT Competitor Review Target Audience NarrativeII. Section Divider: Development Process Voice and Tone Mood Board Logo Development Survey Results Final Logo Logo Dos and Don’ts Color TypographyIII. Section Divider: Application Stationary Promotional items Print Ad WebsiteIV. Section Divider: Future Adventures Future Items /Predictions

44

5

IntroductionSWOTCompetitor ReviewTarget Audience Narrative

I. Section Divider: Overview

66

Introduction/ Overview

7

You Matter is a non-profit organization that mentors to young adults about the many different situations that they are facing. There are many young peopled between that ages of eighteen to twenty-nine, that are dealing with social, physical, and mental issues and finds it difficult to go through alone.

88

SWOTStrengths• Leadership• Group mentoring • Support group• Community presentsWeaknesses• Limited staff• LocationOpportunities• Create more publicized event• collaboration with other organizations• Expansion of program

Threats• Economic conditions• Competition with other mentoring programs• Loss of funding for programs/budget cuts

9

Competitive Review

1010

Target Audience

11

NarrativeWhy do people feel like we have to change our appearance to fit with society’s standards of beauty? Why do we buy into commercials that tell us to hide our flaws with concealer or try this miracle weight loss supplement? Let’s stop! Does it ever feel like all you do is work, sleep, and eat? Or do u spend so much energy trying to fit in with you peers, struggling to keep with the newest things? Let’s face it, it is not always easy to talk about your feelings and sometimes you may not even feel like talking at all. The idea of sharing your most intimate problems with strangers isn’t very exciting, but perhaps, using a creative outlet can help you release all of your suppressed emotions. No matter what your journey is, there are all kinds of ways that you can make a difference in your own life and in the lives of those around you.

1212

13

II. Section Divider: Development ProcessVoice and ToneMood BoardLogo DevelopmentSurvey ResultsFinal LogoLogo Dos and Don’tsColor Typography

1414

15

Voice & Tone

1616

Mood Board

17

Logo Development

1818

19

Survey Results

2020

Final LogoSingle ColorBlack & White

Inverse

21

Final Logo

2222

Logo Dos

23

LogoDon’ts

2424

Color

CMYK: 0.93.73.0RGB: 206.58.71

CMYK: 24.19.20.0RGB: 193.192.191

CMYK: 0.38.80.0RGB: 231.169.83

CMYK: 55.97.44.42RGB: 79.29.67

CMYK: 100.7.82.1RGB: 48.154.104

CMYK: 100.58.43.25RGB: 38.83.102

25

Header:Superclarendon Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Subhead:Superclarendon Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Body Copy:Superclarendon Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Typography

2626

27

III. Section Divider:Stationary Promotional itemsPrint AdWebsite

2828

29

Stationary

3030

Promotional Items

31

3232

Print Ad

33

3434

Website

35

3636

37

IV. Section Divider: Future Adventures

Future Items /Predictions

3838

39

Future Ideas/

Prediction

4040

Reference

41

Reference

4242