AMD 210 Project-1

CATHERINE ZAKOWSKISection 2

Target Market: urban women, late teens to mid twenties, bold, outgoing, trendy & up to date on new stylesTrend analysis: S/S ‘16 women’s street wear and festival fashion. This trend includes fun bold patterns inspired by a tropical vacation with a futuristic digitalized twist.

Design reflection and analysisFor this project I was really inspired by the futuristic, digitalized, and geometric trends

in collections “digital wave” and “deep summer” on WGSN so when creating my mood board I wanted it to be bold and graphic with psychedelic influences. To achieve this look I incorporated three main elements in my motifs; streamline tropical florals, geometric shapes, and extremely distorted shapes to achieve a digitalized psychedelic feel. When placing the motifs I wanted the main motifs in each pattern look random and the for two of the patterns I had colorful floral prints with a black and white pattern in back of it to add a geometric digitalized twist. I wanted to create patterns that were modern and bold but at the same time fun and youthful. The best feature of my collection of patterns is how they are all bold and make a statement without being too simple or overly busy, and how they all go together and have similarities but still offer a lot of variety.

While working on this project I majorly improved my understanding of Photoshop not only because I spent so much time using it for this project, but also because executing this project required us to incorporate almost all of the tools and methods we’ve learned so far this semester which was a nice way to review and tie everything together. I think that what I need to improve on in Photoshop is just my overall efficiency and understanding of the because I wasted a lot of time guessing about what to do until it finally turned out how I wanted, but even though this was time consuming it was also a good learning experience.