Progress 2013 Fall Issue

CHAMBERNAMED AMONG

TOP 1%

PROMOTING

YOUR BUSINESS

PlusMETROONETalent ConnectionPromotion 15

SUCCESS

FALL

20

13

OF CHAMBERSNATIONWIDE!

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3Fall 2013 www.ValdostaChamber.com

colemantalley.com

At Coleman Talley, being a part of such an endearing community makes starting every day with a sense of purpose a little bit easier. It’s the successes of our community and its people that help us see the intangible rewards of extending a hand. It makes protecting what you’ve built our most worthy goal. It makes seeing positive outcomes in people’s lives and our businesses truly ful�lling. Over 75 years ago, Valdosta gave us our start. We’re proud to continue our tradition of giving back.

B U S I N E S S

L I T I G AT I O N

R E A L E S TAT E

E S TAT E P L A N N I N G

G O V E R N M E N T

4 Fall 2013 www.ValdostaChamber.com

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CONNECT15 MetroOne connects young professionals with the community 16 Dodging the social media marketing drag

17 What’s the #1 most effective form of advertising? Word-of-mouth

ADVOCATE21 Chamber members share legislative concerns at “Members To Be Heard” 22 U.S. Congressman meets with Chamber leaders South Georgia Military Affairs Council and U.S. Representative Jack Kingston welcome new 23rd Wing Commander to Moody

23 Chamber partners with area Rotary Clubs to host U.S. Rep. Austin Scott

BUILD27 Building a great community is a team effort 28 Valdosta-Lowndes County Industrial Authority - BUILD People - BUILD Business - BUILD Community

30 Survey Says: Small business owners expect some growth

31 It’s the job “MIX” that matters Final report from IMPACT 2012 consultant shared with top leaders

32 Southwest Georgia Bank Business Plan Competition Growing jobs for college and university grads - ONE business at a time

PROMOTE37 Leading businesses in the spotlight

38 Promoting your business and celebrating your successes

39 Aldridge of New Hire Solutions named Ambassador of Quarter

40 Chamber hosts 19th annual tradeshow to promote member businesses

42 Centennial Tree Project making plans to plant the 100th tree at the Chamber

44 Business After Hours events

46 MetroOne members make “40 Under 40” list

CONTENTSFALL 2013 / Vol. 58 No. 2

FEATURES

05 Letter from the Chairman

06 Chamber Celebrates 5-Star Accreditation

08 2014-2018 Strategic Planning

10 Chairman’s Circle CEO Spotlights

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Chamber Members,

By continuing to focus on what’s best for our mem-bership, and not being afraid to take on the chal-lenges our community faces, I am proud to announce that the Valdosta-Lowndes Chamber has once again earned the top rating possible from the U.S. Chamber of Commerce’s Accreditation process – 5 Stars!

Your Chamber focuses on the things our members tell us they need us to do for the business community:

• ADVOCATING for the business community, particularly our membership.

• BUILDING a pro-business environment with higher wage jobs.

• CONNECTING our members together to accomplish what none can achieve individually.

• PROMOTING our membership’s businesses to enhance their profitability.

These are the strengths of our Chamber and they will continue to be ourfocal points as we move forward.

I have been honored to serve as the Chairman of the Board this year and am often reminded how the Chamber staff and Board of Directors have your best interest in mind. This group believes the Chamber can help make Valdosta and Lowndes County a better place to live and to do business. I hope you are as proud of your Chamber as I am.

Thank you for your investment in our 5-Star Chamber! I wish you and your business continued success.

Sincerely,

ON THECOVERPhoto taken by:

416 North Ashley St. • Valdosta, GA 31601p. 229.247.8100 • f. 229.245.0071www.ValdostaChamber.com

LETTER FROMTHE CHAIRMAN

Judith Hathcock, owner of Fresh Beginnings and eLead1One, wants to spread the good news about the Chamber’s 5-Star Accreditation from the U.S. Chamber of Commerce!

(Story on page 6)

Jay Prince, Prince Automotive Group

Your Chamber has been working hard this year by keeping the focus on you - OUR members!

2013 Board of DirectorsCHAIRMAN

Jay PrincePrince Automotive of Valdosta, Inc.

CHAIRMAN-ELECT 2014/VICE CHAIRORGANIZATIONAL

EXCELLENCE DIVISIONCarlton Holley

Fowler, Holley, Rambo & Stalvey, PC

CHAIRMAN-ELECT 2015/TREASURER

James McGahee, Retired SGMC CEO

VICE CHAIR, BUSINESSDEVELOPMENT DIVISION

Bill SimmonsArcher Daniels Midland Co. (ADM)

VICE CHAIR, WORKFORCEDEVELOPMENT & EDUCATION DIVISION

Tom Carroll, Sunset Farm Foods, Inc.

VICE CHAIR, ECONOMICDEVELOPMENT DIVISION Mike Hill, Mike Hill Real Estate

VICE CHAIR,PUBLIC AFFAIRS DIVISION

Michael Lee, Ameris Bank

VICE CHAIR, COMMUNITYDEVELOPMENT DIVISION

Sue Cox, Covington’s and 306 North

IMMEDIATE PAST CHAIRMANTim Jones, Citizens Community Bank

PRESIDENTMyrna Ballard, Chamber of Commerce

CHAIRMAN’S CHOICEKevin McCraney, Georgia Power Company

Jeff Fulp, ERCO Worldwide, Inc.Clinton Beeland, CJB Industries, Inc.

Baha Zeidan, Azalea Health

CHAMBER STAFF

Myrna Ballard, President

Karil Brockington, Senior Director of Administration

Mike Stalvey, Senior Director of Operations

Patty Martin, Administrative Coordinator

Wanda Stanley, Director of Communications

Varian Brown, Director of Economic Development

Krystle Farlow, Membership Development Specialist

Miranda Moore, Marketing & Government Affairs Specialist


Of the 7,077 chambers ofcommerce nationwide, only 79 have been judged to be at the top of the list on nine measures of organizational excellence. Valdosta-Lowndes Chamber leaders learned on Nov. 6 that ours is one of those in that exclusive category.

The U.S. Chamber of Commerce Accreditation Program in Washington, D.C. evaluates local chambers on the following measures of performance: • Governance • Finances • Facilities • Human Resources • Government Affairs • Program Development • Communications • Technology • Benchmarking

Chambers that meet the minimum requirements are Accredited. Those that go above and beyond the mini-mum measures of organizational excellence are Accredited with 3, 4 or 5 Stars. Our Chamber was ranked among the top 1% of chambers nationwide with a 5-Star Accreditation.

Chamber Board member and former journalist Mike Hill (Mike Hill Real Estate) interviewed Chamber President Myrna Ballard regarding the Chamber’s recent announcement.

MH: When did the Valdosta-Lowndes Chamber become “Accredited”?MB: We were first accredited in 1987, under Johnny B. Lastinger’s (Executive Vice President) leadership. Owen Harris (Kentucky Fried Chicken) was president that year. At that time, it was a pass-or-fail kind of process. It was a bold

and ambitious step for our Chamber to take. But in Johnny B’s mind, failure was not an option in Winnersville!

MH: When did the new rating system with “Stars” come into effect?MB: In 2004, the U.S. Chamber added the “Stars” to the program. A chamber could be evaluated as Accredited, or Accredited with 3, 4 or 5 Stars. We earned 4 stars in 2004, and were very proud of that. Jud Rackley (Brandon, Rackley & Dukes) was the Chairman of the Board that year.

The U.S. Chamber raised the bar in 2008. Walter Hobgood (Express Employment Professionals) was Chairman of the Board in 2008. We were among the first chambers nationwide to be judged by the higher standards, and we earned 5-Stars.

Ranked among top 1% of local chambers nationwide

5-StarAccredited

U.S. CHAMBER NAMESVALDOSTA-LOWNDES CHAMBER

Chamber Board member and former journalist Mike Hill(Mike Hill Real Estate) and Chamber president Myrna Ballard talk

about the Reaccreditation process.


MH: Why is Accreditation such a big deal to a chamber? What does it really mean?MB: Accreditation with the U.S. Chamber is the only program of its kind that defines excellence in chamber planning and recog-nizes chambers for outstanding contribu-tions toward positive change in their com-munities. It’s easy for an organization to say, “We’re one of the best.” This process is an objective measure of just how effective a chamber really is, compared with others across the country.

MH: Is it difficult to earn Accreditation, and to maintain it?MB: Of the more than 800 local chambers that have participated in the program since 1964, only 216 currently remain accredited. The U.S. Chamber does not intend it to be an easy task to accomplish, and they seem to raise the expectation bar every five years or so.

MH: This process takes a good deal of time and effort. Why do it?MB: We live in a 5-star community that deserves a 5-Star Chamber, with a 5-star Board of Directors and staff. Working through this arduous Accreditation process helps us ensure that we are building the kind of Chamber that this great community deserves.

“I had the pleasure of serving as Chair-

man of the Board in 2004, the first year

we were accredited under the ‘Star’ sys-

tem. I would have been pleased to get

a 3-star rating on our first effort. When

we were notified that we were given a

4-star rating, to say that I was elated

would be an understatement. It made

me realize what a great Chamber we

have. I believe that the ‘Star’ rating has

helped us to become more accountable

in evaluating the results of our many outstanding programs.” 2004

Chairman of the Board Jud Rackley (Brandon, Rackley & Dukes)

“The accreditation program of the

U.S. Chamber of Commerce is a

road map for local Chambers that

want to be an effective voice for the

business community, to enhance

the business environment and to

create opportunities for job growth

and higher wages. Yes, it was excit-

ing and rewarding to receive the

5-Star recognition and it was even

more rewarding to know that we

were doing the right things to enhance business and job opportu-

nities during some of the worst economic times in our country’s

history.” 2008 Chairman of the Board Walter Hobgood (Express

Employment Professionals)

“As a member of a 5 Star Chamber, I

know that my membership produces

an incredible return on my investment.

I know that our Chamber isn’t afraid to

take on the challenges that our com-

munity faces because it consistently

keeps the focus on what is best for its

membership. Being 5 Star validates the

hard work by the Chamber staff and

verifies that the programs and services

being offered are what our members

need to be successful. I am proud to be a member of one of the best

chambers in the Country. “ 2013 Chairman of the Board Jay Prince

(Prince Automotive)

U. S. Chamber of Commerce Accreditation Statistics, November 2013

Of the 7,077 local chambers in the United States, 216 are Accredited. • These elite chambers represent the top 3% of all chambers in the United States. Of those 216 Accredited local chambers: • 17 are Accredited • 40 are 3-Star • 80 are 4-Star • 79 are 5-Star


FOCUSED FORWARD

he Chamber is never guilty of failing to plan ahead! We are in an almost constant state of self-evaluation, program assessment, and cost-benefit analysis of every program and service we provide.

Annual membership surveys, measurable annual busi-ness plans, a long-range strategic plan, and a 5-year U.S. Chamber of Commerce accreditation process contribute to the Chamber’s ability to stay focused on the accomplish-ment of our goals.

Chamber Board members, Chamber staff, and members of the new Chamber Community Council met for a half-day session in June to begin a new strategic planning process

for 2014-18. The major accom-plishment of the session was con-sensus on the Chamber’s major functions:

Advocating – Effectively protecting the business com-munity’s inter-

ests on the local, state and federal levels

Building – Helping our community grow in a healthy and prosperous manner

Connecting – Creating opportunities for our Chamber members to connect with each other and with the resources they need to grow

Promoting – Developing effective ways for Chamber members to publicize and advertise their businesses to targeted markets

This issue of Progress is dedicated to these four functions.

T

CHAMBER OF COMMERCELeading Businesses.Leading Communities. TM

Mission Statement:To serve as the voice of business in our community.

Vision Statement:To be recognized as one of the nation’s premier Chambers of Commerce and a leader in business advocacy.

“None of us plan to fail, but sometimes we do fail to plan.”

To look at the Chamber’s 2014-2018 Strategic Plan you can view online at: www.ValdostaChamber.com.

James McGahee (Associate Member) andRon Zaccari (Guardian Bank)

Michael Lee (Ameris Bank) and Mike Hill(Mike Hill Real Estate)


Life • Home • Auto • Business

2314 N. Patterson St. • Valdosta, GAwww.blantongriffin.com • 247-6500

As a local independent agent, representing Auto-Owners Insurance, I’m here for

you and all your insurance needs 24/7!

CitizensCommunityBank

Mobile BankingInternet Banking& Bill Pay

Member FDIC - Equal Housing Lender www.citizenscommunitybank.net

Hahira (229) 794-2111 (229) 775-2441(229) 242-2225 (229) 242-2221

MorvenN. Valdosta Baytree


Q&A withTim JonesHow long have you held your current position? 5 years.

What advice would you give to new business owners? Find people that have the at-tributes that you most admire, and develop relationships with those people so that you

can learn from them. As you grow, network in a variety of ways within the community to provide opportunities for yourself and your business.

Where do your most innova-tive ideas come from? Hav-ing a situation that’s hard to solve and requires a different approach – that’s usually, for me, when the best ideas come about. Whether it’s through

team thinking or just sitting down and looking at all the facts and the situation and coming up with something on your own, it’s usually in those harder times when you’re pushed outside the box to be more innovative.

Tim Jones, Presidentwww.citizenscommunitybank.net

Michael Lee, Presidentwww.amerisbank.com

Q&A withMichael LeeHow long have you held your current position?Almost 3 years.

What advice would you give to new business owners?I’m sure this is true for every business; however, particu-larly in the banking business,

people are our most valuable asset. My advice to upcom-ing business leaders would be to value their employees and their co-workers as the most valuable asset of their business.

Where do your most innova-tive ideas come from?The most innovative ideas are those that meet real needs. In my experience, real needs

are typically uncovered at the grass roots level or on the front lines of any busi-ness. These innovative ideas come from customers and co-workers doing business. The challenge is to respond to these needs and ideas with solutions that work.

Leading Businesses. Leading Communities.2013 marked the beginning of a new era for our Chamber. After celebrating our 100th anniversary in 2012, we began 2013 with a brand new dues structure to provide more choice and better value for our members.

The new tiered dues structure includes a special level for 12 of our community’s leading busi-nesses and organizations. We’ve asked the CEOs of these Chairman’s Circle Chamber members to share with us a few of their “secrets to success”. We know you will enjoy reading and learn-ing a bit more about these leaders in our community!

Randy Sauls, CEO www.sgmc.org

Q&A withRandy SaulsHow long have you held your current position? 26 months.

What advice would you give to new business owners?Think strategically and set a vision, and then set realistic

and measurable goals that you can achieve and measure as you achieve those goals. Monitor those frequently. I would suggest using data to drive decisions based on those goals. You can’t cor-rect what you don’t measure, so you have to use metrics to help decision making and data to drive decisions.

Where do your most innova-

tive ideas come from?Employees and physicians. That’s where my most innova-tive ideas come from because ideas often are not original – they’re someone else’s. You have to capture the essence of other people’s thoughts and input around an idea or an opportunity.


Judith Hathcock, Presidentwww.freshbeginnings.com

Giovanni Panizzi, Presidentwww.teamtemps

personnelstaffing.com

Q&A withJudithHathcock How long have you held your current position? 28 years.

What advice would you give to new business owners?Make sure that you are extremely passionate about what you’re about to get involved with. The key to suc-cess is to be the person who’s more determined and more passionate than anybody else offering similar services. Your

product or service has to fill a need. It can’t just be some-thing you’re interested in or something you like. It has to be something that other peo-ple are willing to purchase. Do your research, understand your demographics, person-nel, legal issues and account-ing issues. Maybe transition gradually to make sure that it’s a viable business before you just completely jump out of what you’re currently doing and into something brand new.

Where do your most innova-tive ideas come from?

My most innovative ideas come from listening to my customers and hearing what their needs are and hearing those words, “I wish some-body would…” or, “Wouldn’t it be great if…” I really key in on that, bouncing it off my very talented team and listening to their ideas. That’s really the entrepreneurial spirit that has driven us and driven our success from the beginning. And always think big. If you’re going to do it, think BIG!

Q&A withGiovanni PanizziHow long have you held your current position? 25 years.

What advice would you give to new business owners?Be persistent, fair and not greedy -- but mostly persistent.

Where do your most innova-tive ideas come from?

I read a lot, and I have friends that are in business and are doing well, so I look at what they’ve done. The motivation for innovation is our clients. We have two types of clients. One is the companies that use us. Our employees/tem-poraries also are our clients, because without them we wouldn’t have anything to sell. You have to keep both sides happy. We need to keep the companies coming back because they feel that they are getting a valuable service.

We also have to have the em-ployees/temporaries wanting us to help them find a job and feeling that we are treating them fairly and with respect. It’s a balancing act to keep both sides happy.

Stacy Bush, President and Wealth Advisorwww.bushwealthmanagement.com

Q&A withStacy BushHow long have you held your current position? 9 years.

What advice would you give to new business owners?Allocate the right amount of money to marketing. It is very important to be involved in the community. The old saying “20 percent of the people do 80 percent of the work” really

applies. I think true business leaders are involved at every level of the community.

Where do your most innova-tive ideas come from?Collaboration from our team of people here. Often, I’ll have an idea, and I’ll think it’s the best thing since sliced bread. Then we’ll all meet and we’ll tweak it and it’ll end up being a whole lot better because I didn’t feel like it had to be my way or the highway. I feel like we work a whole lot better

when we all take ownership and work together. Innovative ideas also come from other colleagues around the country – other advisors that are in my same business around the country – I learn a lot from them as well.

CHAIRMAN’S CIRCLE By: Olivia McLean, VSU Intern


Q&A withWilliam S. CowartHow long have you held your current position? 3 years.

What advice would you give to new business owners?I think business is harder every day. There’s too much regulation that prevents people from just going out and starting a business. I think it’s a harder thing to do today

to start a business, but I think if that’s their dream, there are certainly ways to do it. Com-munity banks play a huge role in the development of any community and any business trying to get started. It takes determination.

Where do your most innova-tive ideas come from?One thing about a job as a banker is you get to deal with lots of different things. Every day is different. We don’t pretend to know about every business. We try to

learn along with the business owner as they have needs and problems they want us to help them with. We try to learn where they are as a business. Banking is an interesting and exciting business to be in, because you learn so much. You’re not stagnant. Every day is different—and plus, you get to help people. That’s really why I like banking. I’ve always loved what I do. William S. Cowart, President

www.fsbtc.synovus.com

Q&A withJeff FulpHow long have you held your current position? 7 years.

What advice would you give to new business owners?One of the smartest things I did when ERCO came here was to join the Chamber. We’re sort of like the poster child of what the Chamber can do to help an industry. A lot of times, people look at the Chamber as helping small business and helping other

smaller groups of people, but this Chamber also is interest-ed in, as is the Industrial Au-thority, existing industry and keeping that industry here in town and making sure that they’re taken care of. Through the efforts of Myrna Ballard and her staff several years ago, the Chamber played a major part in keeping our fa-cility located here in Valdosta when there was a possibility that we would be relocated. My advice to any new busi-ness, industry, small business, etc. is to join the Chamber and get involved.

Where do your most innova-tive ideas come from?I would say from our employ-ees. We have a lot of open communication. We give a lot of feedback, and we look for a lot of feedback from our employees,. The simplest thing can come up during a discussion that can lead to something that can have a significant impact on day-to-day operation of the facility. Jeff Fulp, President

www.ercoworldwide.com

Terri Lupo, South Region Vice President

www.georgiapower.com

Q&A withTerri LupoHow long have you held your current position? 8.5 years.

What advice would you give to new business owners?Be involved with your com-munity. Our founder, Preston Arkwright, understood the importance of community involvement when he coined the phrase “A Citizen Wher-

ever We Serve.” In order for our businesses to succeed, the communities we serve also need to be successful. Valdosta has so many good causes to support that will pay benefits for many genera-tions to come. The dividends for the community and your business will pay off in the long run.

Where do your most innova-tive ideas come from?Our employees. They are

the “boots on the ground” and know the needs of our customers and fellow em-ployees. One of the things we’ve done recently is look for ways to simplify the way our customers and employees do business. The best ideas have come from our front-line employees.

CHAIRMAN’S CIRCLE


Michael Gudely, Presidentwww.southeasternfcu.org

William McKinney, Presidentwww.valdosta.edu

Q&A withMichael GudelyHow long have you held your current position?My first day as president and CEO of Southeastern FCU was Monday, November 4, 2013. I was previously the President and CEO of Innovative Busi-ness Solutions, LLC for four and one half years. IBS is a

credit union service organi-zation (CUSO) owned by 10 credit unions in the Carolinas.

What advice would you give to new business owners?Stay focused on tomorrow and let your people take care of today. By understanding emerging opportunities and challenges, your people will be positioned for continued success when tomorrow ar-rives.

Where do your most innova-tive ideas come from? My most innovative ideas don’t necessarily come from trying to be innovative but rather from looking at pos-sible solutions for one issue and suddenly seeing another issue from a completely dif-ferent standpoint and asking the question “what if we...?”

Q&A withWilliam McKinneyHow long have you held your current position? 18 months.

What advice would you give to new business owners?Take the time to listen and learn from everyone in your organization and from every-one served by your organiza-

tion. That investment, in time, pays off manyfold.

Where do your most innova-tive ideas come from?Innovations begin with com-munication. Mine always start in conversations with my wife. Dacia is brilliant and percep-tive, and she brings a fresh set of eyes to every issue. I also listen to our faculty, staff and students. A university is filled with tremendous intellectual capital, and my job is to create

the environment where that capital can flourish. Finally, I am very active with my peers on a national level and always willing to learn from their successes and mistakes.

CHAIRMAN’S CIRCLE

Jeff Sikes, Presidentwww.1stamericadrugs.com

Q&A withJeff SikesHow long have you held your current position? 22 years.

What advice would you give to new business owners?Do your homework and focus on the products or services you provide. Be determined to be the best at what you do. Don’t be defensive when someone complains, but use it as a chance to show your concern for complete

customer satisfaction. Most businesses need an accoun-tant, a banker, an insurance consultant, and an attorney. If you are contemplating a new start up, make sure you get with your accountant and complete a pro-forma for a reality check. An open and honest relationship with your CPA could prove to be your best investment.

Where do your most innova-tive ideas come from? Since I was a young boy pushing a lawnmower cut-

ting grass for money, I always wanted to please the cus-tomer. Innovation can come from customer comments, employee input, or read-ing. The E-Myth, by Michael Gerber of the Gerber Baby Company, literally changed my whole way of doing busi-ness. Customer satisfaction is our number one goal. If you keep that in mind, innovative ideas abound!


“Bank of the Ozarks is proudto be a member of the Chamber of Commerce. The Chamber provides many opportunities for businesses to connect. Bank of the Ozarks con-nects with other business leaders at Business After Hours events, the Economic Summit and through partici-pation in Chamber Committees includ-ing government affairs.”

- Denise McKenzieVice President Commercial Lender

ExecutiveMembership Membership

C

hairm

an’s Circle

2013 2013

PremiumMembership

2013President’sPartners2013

CONNECT


etroOne is the Chamber’s initiative to help young professionals connect with each other, and with their community. “Our ultimate goal

is to retain more of our college and university graduates in Metro Valdosta when they complete their degrees,” explains the Chamber’s Varian Brown. “But MetroOne also helps us build the kind of community where young professionals want to live, work and raise families. That’s good for the overall economy of Metro Valdosta.”

Think back to your first real job. Ever wish an employer would give you an opportunity to show what a great employee you could be? That’s part of what internships are all about. “Internships give college students a chance to learn how to perform in a professional environment, and that’s good for both the student and the business commu-nity,” said Thompson Gooding (Dewar Properties). “From the employer’s perspective, a great intern can turn into a great employee after graduation. The internship gives the employer an opportunity to really evaluate a prospective employee in-depth without committing to a permanent hire.”

Members of MetroOne participated in a panel discussion for upper classmen at Valdosta State University in September. “The VSU class prepares students to be outstand-ing interns,” explained Crystal Goode (VSU). “The MetroOne panel members answered the students’ very practical questions about interning. Our goal is to send well prepared interns to the workplace.”

If you are interested in learning more about the MetroOne Talent Connection, and how your business can benefit from internships, call Varian Brown at 229-247-8100 extension 234 or visit www.MetroOneValdosta.com.

If you’re a young professional interested in joining MetroOne, please sign up at www.MetroOneValdosta.com and like us on Facebook.

There is no charge for membership.

MetroOneCONNECTS YOUNG PROFESSIONALS WITH THE COMMUNITY

Did you know that one-third of the Lowndes County population is between the ages of 21 and 40? Young professionals have become a significant force – not to mention a great target market – for many businesses, political movements, civic clubs, and religious institutions in Metro Valdosta.

M MetroOneTalent Connection


Dodging the Social MediaMARKETING DRAG

Social media is currently the hottest avenue for business marketing, but trying to manage the multitude of social networking sites quickly can become overwhelming.

his is especially true for pro-fessionals who multi-task and have multiple windows open or several applications

running at a time.

Operating many applications at one time on mobile devices can also quickly drain batteries and cause slower system function.

So what is the easiest way to manage all of the media sites? Tickers.

Tickers are applications which host multiple social networking platforms. They allow users to sign into vari-ous accounts, and provide real-time

updates to each of the accounts being monitored. For example, users could access Facebook, Twitter, Google+, and Instagram updates simultane-ously without having to open up the application for each site, and without having to exit emails or other tasks already in progress. Quick access and shortcut options allow for painless management of many accounts in a snap.

Social media marketing is success-ful because of its fast pace and low maintenance requirement. A variety of media ticker applications are avail-able across the spectrum of computer

and mobile software. Each ticker is different, from pricing, to view format, to supported networks, so research is key to selecting the ticker that best fits each user’s needs. Search keyword “social media ticker” in your browser or application market to find out which software or applications are available for your device. While you’re at it, find the Valdosta-Lowndes Chamber on your favorite social net-works.

Would a short workshop on tickers be helpful? Contact Varian Brown at [email protected] and let us know.

T

Where Excellence Is Standard.

Think Locally.When you shop and invest locally, it’s good

for everyone in our community.The same goes for banking too. We offer world class financial services that we can tailor to

suit your local needs, after all we are a place you know and that knows you. Bank locally. Bank with us.

3462 North Valdosta Road - 1215 Baytree Road - Valdosta / 110 West Main St. - Hahira 635 Veterans Parkway North - Moultrie / 729 West 2nd Street - Tifton

229-242-7600 - www.cbcbank.com

Member FDICCOMMERCIAL BANKING COMPANY

CBCValdosta Hahira Moultrie Tifton


Word-of-mouth

WHAT’S THE #1 MOSTeffective form of advertising?

ach week sales professionals from non-com-peting industries meet for one hour to net-work and educate one another on the various products and services each person can provide.

A different business is highlighted each week and their products and services are showcased.

There’s no fee to join a Leads Group. Your Chamber mem-bership is your ticket to participate! Join a Leads Group each week, have a great meal, invite other Chamber members to join the group, and exchange quality leads…everyone generates more business!

The “Valdosta Networking Professionals” group enjoys lunch on Mondays at the Wooden Nickel Restaurant. “Professionals Building Relationships” group meets over coffee and breakfast at The Egg & I Restaurant. Networks grow, relationships are built and sales leads are shared at both locations!

E “The Chamber Leads Groups

provide members a great opportu-

nity to build their networking and

presentation skills, while promot-

ing their business at the same time.

We have a great group of members

who are sincerely interested in

helping each other be successful.”

Walt Moody (Moody Law Firm)

Your Chamber membership gives you access to great networking events – about two dozen activities each year to exchange a lot of business cards and hand-shakes. If word-of-mouth advertising and hot leads could help you grow your business, a Chamber Leads Group is theplace for you and your business.

Network during breakfast or lunch.

For more information about joining a Leads Group please call Varian Brown at 229-247-8100 ext. 234 or visit: www.seedsbusinessresourcecenter.com



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“The Chamber has played such a vital part in the growth and development of Bush Wealth Management. Our

community continues to produce remarkable leaders who want to be involved in business development, which

in turn increases our town’s economicenvironment and directly impacts our

business’s bottom line. Whether it is atthe local or State level, the Chamberalways makes it a priority to have a

presence in the decisions beingmade. I consider the Chamber

my personal advocate and liaisonto our State and local leaders.”

- Stacy BushPresident and Wealth Advisor

ADVOCATE


Baha Zeidan (Azalea Health) ask the Chamber to advocate for a funding source for Invest Georgia.

SAVE THE DATE...Annual State Legislative LunchFeaturing State Senator Tim Golden and State Representatives Ellis Black, Amy Carter, Jason Shaw and Dexter Sharper

Co-hosted by the Chamber Government Affairs Council, the Valdosta Rotary Club and the Valdosta North Rotary Club

Wednesday, December 4 • 12 – 1:30 p.m.$15 per person (excluding Rotarians)

Call the Chamber today and reserve your tickets -

229-247-8100

aha Zeidan (Azalea Health) was one several Chamber members who shared a legislative concern with the Chamber’s Government Affairs Council (GAC) at the September “Members To Be

Heard” session at the City Hall Annex. Zeidan asked the Chamber to advocate for a funding mechanism for the new Invest Georgia Fund. The structure for the fund was developed and signed into law during the 2013 Legislative Session, but a funding source remains to be identified by State Legislators.

Zeidan explained that Invest Georgia will be a $100 million fund that will be invested into Georgia companies over a five year period. 40% of the monies in the Invest Georgia Fund will be designated to the Georgia-based seed/early stage funds and 60% will be designated to the Georgia-based growth stage funds. He noted that Invest Georgia has been championed by Lt. Governor Casey Cagle and our own State Senator Tim Golden, and could be a key for keeping second stage, growing, knowledge-based compa-nies in Georgia.

Other issues brought by Chamber members to the GAC during the session were: • SPLOST VII • Support for the Arts • Advocacy for Valdosta Regional Airport funding • Assistance with Lowndes County Common Community Vision • Support for Behavioral Health Services

The Chamber’s GAC is gearing up for the upcoming State Legislative Session, which begins on January 13.

CHAMBER MEMBERS sharelegislative concerns at “Members To Be Heard”

Members To Be Heard is a chance for any Chamber member to voice their opinion or concern about an important issue.

B


Proudly sponsored by:

U.S. Representative Jack Kingston

he South Georgia Military Affairs Council (SGMAC), a new regional partnership of the chambers of commerce in

Valdosta-Lowndes, Nashville-Berrien, Lakeland-Lanier and Adel-Cook, asked U.S. Rep. Jack Kingston to help our region welcome Col. Chad Franks to Valdosta in August as the 23rd Wing Commander of Moody Air Force Base. The luncheon, co-hosted by Georgia Power and Colquitt EMC, drew nearly 150 area leaders to the Rainwater Conference Center.

Congressman Kingston spoke about the need to protect Moody Air Force Base and our military in general. “If we can’t have a country that is pro-tected, we can’t have a country that is free,” Kingston said.

T

U.S. CONGRESSMENMEET WITH CHAMBER LEADERS

South Georgia Military Affairs Council and U.S. Representative Jack Kingston welcome new 23rd Wing Commander to Moody

ASKING

THE TOUGH

QUESTIONS


To stay up to date and for more information about the Government Affairs program at the Chamber please visit: www.ValdostaBusinessVoice.com or call Miranda Moore at 229-247-8100 ext. 231.

By: Olivia McLean, VSU Intern

Today, I see entrepreneurs asking them-

selves, ‘How can I grow my business

without taking on more employees’?”

- Austin Scott

When focus shifted to the topic of a possible Base Realignment and Closure Commission (BRAC) review of Moody AFB in 2015, Kingston added this: “You’ve done a good job of BRAC-proofing Moody, in large part because of the work that Parker Greene and your Chamber have done.”

Kingston is the U.S. Representative for the First Congressional District of Georgia. It is comprised of 17 counties in Southeast Georgia, including that part of Lowndes County where Moody is located. Parts of the Base border Berrien and Lanier counties, while all four communities included in the South Georgia MAC partnership feel the economic impact of Moody.

Congressman Kingston is a member of the Committee on Appropriations and a senior member of its Subcommittee on Defense.

Chamber partnerswith area Rotary Clubs to host U.S. Rep. Austin Scott The Chamber welcomed Congressman Austin Scott to Valdosta in September at a legislative luncheon co-hosted by the Valdosta, Valdosta-North and Nashville-Berrien Rotary Clubs. Nearly 200 were in attendance at the Rainwater Conference Center to hear what he had to say.

During the luncheon, Scott addressed small-business owners’ concerns such as the implementation of the Affordable Care Act. “Today, I see entrepreneurs asking themselves, ‘How can I grow my business without taking on more employees’? This is one of the many negative effects Obamacare is having for the business community,” Scott said.

Scott is the U.S. Representative for the Eighth Congressional District of Georgia, which is comprised of 23 counties, including part of Lowndes County.


Your dreams are our business.fsbtc.com 229-242-5725

L-R: Garrett Copeland, Richard Welch, Amy Cowart, Patsy Permenter,

Bill Cowart, Frank McTier

First State Bank and Trust is a division of Synovus Bank. Synovus Bank, Member FDIC, is chartered in the state of Georgia and operates under multiple trade names across the Southeast. Divisions of Synovus Bank are not separately FDIC-insured banks. The FDIC coverage extended to deposit customers is that of one insured bank.


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We have worked on thousands of residential property claims and commercial property claims, and have significantly increased the settlement and recovery loss for each property owner. We work closely with the property owner, keeping them informed every step of the way on their insurance claim.

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Call us fora FREE second

opinion!

Call us fora FREE second

opinion!


BUILD

“The Chamber of Commerce and Lowe’s -- what a great partnership. From people develop-ment, networking oppor-tunities, and employee growth through referrals, they also keep us con-nected to what’s going on in the community. Being a member of the

Chamber is a win, win!”

- Chris LillyRegional General Manager


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hirty years ago, when a community leader spoke about “economic development” he or she meant, almost exclusively, industrial recruit-ment. Today, communities are more diversified in their economic

development efforts. Successful communities understand that “economic development” still means industrial recruitment, but it also can include: • Entrepreneur and small business development • Tourism development and conference recruitment • Retiree attraction • Air service development • Downtown revitalization • Overall community development

Our community has an economic development team that works together to grow our local economy.

T

Building a great community

is a team EFFORT

Progress magazine is a great way for the Chamber to inform the com-munity about our efforts in entre-preneur and small business develop-ment, our retiree attraction program, and SORT, our initiative to stream-line the business development pro-cess in our community. But we want our community to know more about what our economic development partners do, as well.

In this issue of Progress, we’ve asked the Valdosta-Lowndes Industrial Authority to share their perspec-tive on growing our community. In future issues, we will feature the great work of the Valdosta-Lowndes County Conference Center & Tourism Authority, the Valdosta Main Street Program, and the Valdosta-Lowndes County Airport Authority.

Members of Metro Valdosta’s economic development team include Jim Galloway (Executive Director, Valdosta-Lowndes Airport Authority), Myrna Ballard (Cham-ber President), Andrea Schruijer (Executive Director, Valdosta-Lowndes Industrial Authority), Amanda Peacock (Valdosta Main Street Director) and Tim Riddle (Executive Director, Valdosta-Lowndes Conference Center & Tourism Authority).


BUILD Business: Business Development (Fiscal Year, July 2012-July 2013)

What has yesterday taught us about tomorrow? A lot. In 2012 VLCIA made great strides to retain and grow exist-ing businesses while continuing our efforts to attract new businesses. Growth by existing businesses make our region more attractive to prospec-tive companies, serving as indisput-able proof of our area’s viability.

Our Business Retention and Expansion Program continues to pro actively engage and build meaningful rela-tionships with existing industries.

The Industrial Authority completed 52 existing industry visits. Our team was hard at work with 61 new proj-ects with 15 site visits. The result was 3 announcements/expansions, 375 total new jobs, and $8.5 million total investment in 2012-2013.

BUILD Community:The Advantage in Valdosta-Lowndes County

Valdosta-Lowndes County is a thriving community with an economy balanced for growth, where wages are increas-ing at a healthy pace, yet costs of living and business remain competi-tively low. We make it easy for small,

medium-sized and large companies to establish healthy roots for success. Located midway between Atlanta and Orlando, Valdosta-Lowndes County is strategically positioned for business to access and serve the global economy. Valdosta-Lowndes County is embark-ing on a bright and exciting future with our state-of-the-art healthcare training centers, top-ranked specialty hospital, and world-class education institutions.

For more informationvisit www.buildlowndes.com

The mission of the Valdosta-

Lowndes County Industrial

Authority (VLCIA) is to create

an environment to attract

new industry and promote

the growth of existing indus-

try to drive job creation and

capital investment.


The Community Business & Industry Partnership identified workforce development as its first initiative from opportunities that existing industries identified in recruiting and retaining a qualified workforce to fill initial entry, supervisor, and management positions. Participants in the initiative include some of Valdosta and Lowndes County’s most visible administrators and existing industry managers. The education administrators plan to work with their respective organizations to identify existing programs and/or develop new education initiatives to resolve the identified opportunities to assist in closing the gap in basic knowledge, critical skills and work ethic.

BUILDING A GROUNDBREAKING

COMMUNITY

BUILD People: Community Business & Industry Partnership

The Community Business & Industry Partnership was established by the Industrial Authority with the Valdosta-Lowndes County Chamber of Commerce and key economic development professionals at the local, regional and state level to forge a stronger and more responsive team approach in delivering economic development services/support to local business and industry to sup-port ongoing business operations and planned expansions, job creation and capital investment in the community.

Workforce Development InitiativeOur community’s prosperity is built around education. The intense competi-tion in today’s global marketplace demands a world-class education for every student. Along with strong academics, vital skills like critical thinking must be part of the equation, and opportunities must be tailored to each industry.


SMALL BUSINESS OWNERS EXPECT SOME GROWTH

SBDC and Chamber survey small businesses

SURVEYSAYS:

he Chamber and the University of Georgia’s Small Business Development Center

(SBDC) surveyed the Chamber’s small business members this summer, with 42 small business owners participat-ing in the survey. And here’s what the survey says: • 81% work full-time in their

business

• 76% of owners were over 39 years of age

• 74% had fewer than 10 full-time employees

• 67% of owners had at least an Associates degree

• 40% described their business as a family owned business

• 33% are operating their first business

• 31% have always lived in the state of Georgia

Business owners were asked to reflect on their overall revenue change during the previous twelve months. Six out of ten owners said their business revenue had remained stable or increased. Over the next 24 months, 62% expect to see their revenues remain stable or increase.

TEleven business owners noted that it is not at all likely that they will hire new employees, three business owners plan to soon sell their business, while only one entrepreneur is expecting to close the business.

The survey found that 92% of our small business owners know what they want to do with their business over the next two years, whether it is to grow, sustain, sell or close their doors.

• 55% sought support for their business from another business owner

• 52% consulted with their attorney

• 40% had utilized the Chamber’s SEEDS Business Resource Center.

Remember that free resources are just a phone call, email or appointment away at the Chamber’s SEEDS Business Resource Center and Valdosta State University’s Small Business Development Center. “The Valdosta State University Small Business Development Center and the Chamber’s SEEDS Business Resource Center work cooperatively to pro-mote and support business expansion and new busi-ness creation. Both centers are amazing and impactful resources for our area entre-preneurs. I am very proud of our great and longstanding partnership,” states Ruby Riesinger (SBDC).

Please visit www.SEEDSBusinessResourceCenter.com or visit www.georgiasbdc.org for more information.

Ruby Riesinger (SBDC) and Varian Brown (ChamberEconomic Development Director).


Chris Miller

hamber consultant Chris Miller shared the final report on the IMPACT 2012 Targeted Business

Expansion initiative with Chamber Board of Directors members, as well as a number of top community lead-ers, at the quarterly Board meeting on September 24. The 2012 data from the Bureau of Labor Statistics was recently made available for analysis, making it possible to complete the 5-year effort.

“The Valdosta MSA held its own from 2008 – 2012, even making a little progress is some areas,” Miller told the Board. “But the community is still lag-ging behind our Georgia peer group on most measures of economic health. If it were not for the growth of the healthcare, information technology and environmental technology sectors, Valdosta would be in serious trouble.”

The Chamber invested $185,708 in IMPACT 2012 funds between 2008 and 2012 to facilitate the growth of 1,000 new jobs in these targeted sectors – knowledge-based businesses that employ college or university graduates. The total net growth of jobs in the targeted sectors between 2008 and 2012 was 964. Of those, 67 were directly impacted by the IMPACT 2012 initiative. “In a world where communities frequently spend more than $100,000 on tax and other

C

It’s the job “MIX” that matters

THE CHAMBER

INVESTED $185,708

IN IMPACT 2012 FUNDS

BETWEEN 2008 AND 2012

incentives to grow one new manufac-turing job, an investment of $2,772 to grow a new higher wage job for a col-lege or university graduate seems like a good investment to me,” Miller added.

The Chamber has been focused on growing a knowledge-based economy since 2004. After a great deal of research and experience, we know that these businesses require three main “ingredients” to be successful:

Capital. The Southwest Georgia Bank Business Plan Competition provides start-up capital for one new knowl-edge-based business each year. The Chamber also actively supported the creation of the INVEST Georgia venture capital fund, and is now lobbying the State Legislature to provide a funding source for the program.

Talent. The MetroOne Talent Connection is a partnership with local higher education institutions that links qualified intern prospects with employ-ers. Research and experience shows that successful internships can result in job placement. That’s our goal – to

keep our college and university gradu-ates in Valdosta!

Pro-Business and Young Professional-Friendly Community. Young professionals want a “cool” community in which to live and work. MetroOne, our young professionals network, is helping us identify ameni-ties that young professionals want and need.

Young entrepreneurs need a pro-business regulatory environment. SORT, our ombudsman program designed to simplify the business development pro-cess in our community, is a great part-nership between the Chamber and our local governments. Budding businesses need resources to help them identify and reach their target markets, locate their competition, and navigate the complicated business start-up process. The SEEDS Business Resource Center, a partnership with the City of Valdosta, provides these services at no cost.

Miller’s complete report can be found at www.valdostachamber.com/impact-2012.htm

Final report from IMPACT 2012 consultant shared with top leaders



By: Mike Hill (Mike Hill Real Estate; Chamber Board member)

etro Valdostahas talent! And Southwest Georgia Bank

has stepped up to make certain that talented entrepreneurs in our com-munity get the financial kick-start they need to be successful.

“Capital for start-up businesses is often a major obstacle,” said Jeff Hanson (Southwest Georgia Bank). “The SGB Business Plan Competition provides not only access to capital, but also assistance developing their business plans. These businesses tar-get college and university graduates, which has proven to be critical to retain local talent to our community.”

With $10,000 cash on the line, the 8th annual competition is underway, created by the Chamber to foster entrepreneurship, retain Valdosta’s college and university graduates and enhance the local economy.

Varian Brown, the Chamber’s Director of Economic Development said the SBA reports that two-thirds of multi-employee businesses fail within two years and almost half fail within five years. “It often takes more than hard work and a good product,” Brown said. “Each new business needs an immediate and long-range plan to succeed.”

Local entrepreneurs can improve the odds by tapping into the Small Business Development Center and SEEDS Business Resource Center, resources offered throughout the year,

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BUSINESS PLAN COMPETITION HAS A NEW SPONSOR!

SOUTHWEST GEORGIA BANK OFFERS $10,000 ANNUAL PRIZE

not just during the Southwest Georgia Bank Business Plan Competition.

Brown said there will be no losers in the competition. “Every entrepreneur who participates has the opportunity to take advantage of valuable resourc-es and assistance to develop their very own business plan. Working through the process is very valuable in itself,” he said.

The winning entrepreneur will have to have the best combination of a well prepared business roadmap and a definite plan to locate in Lowndes

County and hire graduates from VSU, Wiregrass Georgia Tech, and other colleges and universities.

The winner of the current com-petition will be announced at the Chamber’s 102nd Annual Membership Meeting on January 30 at Rainwater Conference Center. Southwest Georgia Bank also is the presenting sponsor for the luncheon. Tickets are available for the 102nd

Annual Membership Meeting. Visit www.ValdostaChamber.com/chamber-only-events or click on the QR code.

Stan Fillion, Jeff Hanson and Jud Moritz of Southwest Georgia Bank

BUSINESS PLANCOMPETITION

SouthweSt GeorGia Bank

“SGB recognizes that small business is the backbone of our economy. An investment in small business is an investment in our community. Our long term commitment to the Business Plan Competition is a great way for SGB to re-invest capital into the community that has been so sup-portive of us, and it further demonstrates our long term commitment to Valdosta-Lowndes County.”

- Jeff Hanson (Southwest Georgia Bank)


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34

By Steven Heddon Founder and Creative Director, Fusion Creative Marketing

Marketing and advertising have gone through a huge transformation in the last decade. Technology has created many

more avenues to deliver brand content than were previously available. Traditionally, the way to get your company’s message to the public was newspaper, brochures, billboards, print ads, radio, and television, in -store and event promotions. The creation and delivery of advertising content followed a tried and true method based on a simple yet effective mass marketing approach, of broadcasting a message that will reach the largest number of people possible.

Modern day consumers are in the unique position of having greater control of their advertising and entertainment channels. Digital information is at their fingertips, they decide when and what advertising messages get through to them. They consume, and share their experiences through brand engagement, a range of “touch points”, a sequence of potential ways the brand makes contact with the individual, therefore the consumer become part of the medium and the message.

I recently spoke to a new client that had built their company’s Facebook friends and likes to several thousand but had very little sales conversions from the activity on their Facebook page.

Their customers were engaging with their brand but there was no touch point where the customer was persuaded to make a purchase of the product being sold.

They needed a strategy to convert digital activity into sales. We advised an approach that would get results by using both

digital and non-digital marketing methods. We structured a marketing plan that would have the right media mix to trigger sales.

The traditional mass marketing strategies are not going away, but they must be supplemented and or supported by the new digital content and media.

As an example, a good way to be flexible and responsive in the delivery of your marketing message is by creatively planning and using your website. Instead of having an

outdated brochure, or print ad, every time there is a change in your company, your goods, or your services you can reflect the new information on your website. To get your audience to go to your site to see the changes, you can use a teaser print, radio or TV ad to direct your customers to your website to view the new information.

Or you can use Social Media to alert or incentivize them to visit or revisit your site.

We often suggest a newsfeed to be added to our client’s websites. A newsfeed or blog does double duty; it

informs clients of new and current company news or offers, and increases Search Engine Optimization by tags or key words that are added to every post.

Your marketing plan must perform across multiple digital platforms, desktop, tablet, mobile. You must also integrate the traditional media to create the most effective way of communicating your brand to your target audience.

Companies cannot rely on the marketing methods of the past. Marketing has to undergo its own transformation to reach more fragmented audiences.

As the methods of advertising and marketing change, Fusion Creative Marketing will be at the forefront of keeping up with the latest methods and strategies to help you gain more market share and prosper.

“ “Companies cannot

rely on the marketing

methods of the past.

Marketing Strategies for Your Business


Marketing and advertising has gone through a huge transformation in the last decade. Technology has created many














Companies cannot rely on the marketing methods of the past. Marketing has to undergo it’s own transformation to reach more fragmented audiences.






Fall 2013 www.ValdostaChamber.com

Part 2

34

THIS IS A PAID ADVERTISEMENT



Marketing and advertising have gone through a huge transformation in the last decade. Technology has created many














Companies cannot rely on the marketing methods of the past. Marketing has to undergo its own transformation to reach more fragmented audiences.







Marketing and advertising has gone through a huge transformation in the last decade. Technology has created many














Companies cannot rely on the marketing methods of the past. Marketing has to undergo it’s own transformation to reach more fragmented audiences.







PROMOTE


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“CertusBank is proud to be part of a chamber that gives our local businesses networking opportunities at such a low cost. We are excited about participating in the many

events held by the Chamber throughout the year. The exposure that the Chamber has given to CertusBank has

allowed our business to grow and connectto clients in our community.”

- Martha N. KingAssistant Vice

President


“

eading Business of the Week rec-ognizes long-standing members of the Chamber that are leaders

in the business community. The Chamber Ambassadors present a special banner to the week’s Leading Business every Monday morning (excluding holidays) and the Chamber features the business on the Chamber’s home page for the week. A photo of the event is included on the Chamber’s e-newsletter, “Chamber In Motion”, and on Chamber social media sites.

To check out photos from our most recent Leading Business please visit www.Valdo-staChamber.com/leading-business-of-the-week.

Special thanks to Care Medical Spine and Care Center forbeing the 2013 sponsor of Leading Business of the Week.

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LEADINGBUSINESSES

IN THESPOTLIGHT

”Sponsoring the Leading Business of the

Week for the Chamber has been both enjoy-

able and rewarding. The Leading Business of

the Week not only provides great exposure

for the sponsor but truly recognizes local

businesses for their service in our communi-

ty. Small businesses are the foundation that

communities are built on and I am proud to

recognize their efforts.” - J. Ryan Moorman, D.C.

To be chosen as the Chamber of Commerce ‘Leading Business of the Week’ is an honor for Valdosta Family Medicine. We have been providing health care to the community for 25 years. Through our association with the Chamber of Commerce we are able to educate the community on important topics and better address the needs of our citizens, as exem-plified by our recent decision to be open on Sundays from 1pm-4pm for urgent care needs. We are grateful and look forward to many more years of collaboration together.”

- Jennifer Bishop


PROMOTING YOUR BUSINESS & CELEBRATING YOUR SUCCESSES

Celebrating the opening of your brand new business?Spotlighting an expansion, a re-model or a new location?Announcing a new product line?

et the Chamber Ambassadors help you “tie a bow-ribbon” on your big day!

The Chamber conducts Ribbon Cutting Ceremonies as a complimentary service for Chamber members at any membership level -- it’s a value-added benefit of being a member.

Ceremonies can be performed as a stand-alone event or as a part of an Open House or Grand Opening. We invite our Chamber Ambassadors, we’ll bring the camera and official Chamber scissors and, of course, the pretty red ribbon!

L What are the benefits of a Ribbon Cutting?• Create public awareness about your business• Thank your contractors, lenders and other support

businesses• Show future customers ‘behind the scenes’ areas of

your business

What the Chamber does:• Invites Chamber Ambassadors, Chamber Board mem-

bers and provides a list of media & elected officials to invite if you choose

• Promotes the event on the Chamber Calendar • Provides the giant scissors and ribbon • Attends the Ribbon Cutting and takes a photo

LET THE

CHAMBER HELP YOU

CELEBRATE!

Let’s celebrate!

Boot Barn Ribbon Cutting


The Chamber

recognized Gerrell

Aldridge of New

Hire Solutions

as the Chamber

Ambassador of

the Second and

Third Quarters to

recognize the num-

ber of hours he

volunteered for Ribbon Cuttings and other

Chamber events. Aldridge has assisted

with more than 80 events in 2013.

ALDRIDGE ofNew Hire Solutions named Ambassador of Quarter

We are very pleased to name Gerrell as our Ambassador of the Quarter,” said Wanda Stanley (Chamber). “Gerrell is a true professional who sets the bar for what it means to be an Ambassador.” Chamber Ambassadors, who can be recog-nized by their green business jackets that symbolize prosperity, assist with member events throughout the year. “For my company, New Hire Solutions, the Chamber’s Ambassador Program is beneficial in terms of the number of contacts and networking opportunities it provides me,” said Aldridge. “By being an Ambassador, I’m able to be in the front row meeting potential new clients.” For more information about the Ambassador Program, call Wanda Stanley at 229-247-8100 ext. 232 or visit www.valdostachamber.com/ambassadors.

Wanda Stanley, Chamber Ambassador Coordinator and Gerrell Aldridge of New Hire Solutions.

• Posts the photo on the Chamber Facebook page, on Chamber website, and in “Chamber In Motion” e-newsletter • Presents a framed photo afterwards to the place of business

What the Member Business does: • Coordinates the date and time of the Ribbon Cutting with the Chamber two to three weeks in advance • Provides refreshments, if desired • Invites special guests of the company

What goes on at a Ribbon Cutting? • Chamber Ambassadors MC the event and speak on behalf of the Chamber • Company representative(s) comment and cut the ribbon • Official photo is taken

Who should I invite to the Ribbon Cutting?Invite any one you wish to be at your Ribbon Cutting. Some compa-nies invite family and friends, others invite their VIP customers. Use this opportunity any way you wish. Some companies have an open house with refreshments, while others just feature their employees. It truly is your day to plan however you wish.

May I invite a religious leader to speak at my Ribbon Cutting?Absolutely. You may invite anyone you wish to speak.

Do I need to have food?If you are planning to invite a large group, refreshments are nice, but not necessary nor required.

To check out photos from our most recent Ribbon Cuttings visit ValdostaChamber.com/ribbon-cuttings-ground-breaking. To schedule a Ribbon Cutting, contact Wanda Stanley at [email protected] or 229-247-8100, extension 232.

B&B Carts & B&B Mini Storage Ribbon Cutting


CHAMBER HOSTS 19THANNUAL TRADESHOW TO PROMOTE MEMBER

BUSINESSEShe 19th annual Business & Wellness

Expo in October was a great way to

promote business. The Expo was pre-

sented by Azalea Health, 1st America

Health Group, Air Life Georgia and Valdosta

CEO and provided more than 80 Chamber

member businesses a great platform to show-

case and promote their products and services.

TThe name of the event was modified this year to focus attention on the importance of our health care sector and to promote a well-workplace initiative. A healthier work-force affects the bottom line of a business.

The Expo was a Business After Hours format from 5 to 7 p.m. at the Rainwater Conference Center.

Great food was available from local restaurants and caterers, and door prizes such as tablets, external hard drives and gift certificates were presented.

SPECIAL

FOCUS ON

EMPLOYEE

WELLNESS

By: Olivia McLean,VSU Intern


Door Prize Sponsors: • Android Tablet (courtesy of Best Buy)

• $100 Wal-Mart gift cards(courtesy of Wal-Mart both locations)

• 250 GB External Hard Drive (courtesy of Office Max)

• 320 GB External Hard Drive (courtesy of Office Max)

• $35 Office Depot gift card (courtesy of Office Depot)

Next year’s Business Showcasehas been set for

Thursday, October 2, 2014. Mark your calendar, and call Krystle Farlow

today to reserve your booth at229-247-8100 ext. 229

Presented by: Azalea ®

HEALTHBusiness& Wellness

Valdosta-Lowndes Chamber welcomes you to the

SAVE 7.5% onWorker’s CompensationInsurance Premiums

Peaceway Counseling& Mediation Services

andPeaceway DUI School

Proudly Sponsored by:

“Helping To Put The Pieces Together”

DRUGS DON’T WORK is the statewide Drug-Free Work-place program established by the Chamber of Commerce. DRUGS DON’T WORK exemplifies an effective Public-Private partnership in combating substance abuse in the workplace in Georgia.

For complete information contact:Mike Stalvey (229) 247-8100

416 N. Ashley Street • Valdosta, GA 31601or email: [email protected]

www.ValdostaChamber.com

Your Company CAN Make a Difference! Join DRUGS DON’T WORK Today!

ext. 227

Special thanks to all thevendors who participated!

To review the Expo photos and winners of the door prizes please visit: www.ValdostaChamber.com/2013-business-wellness-expo

The 19th annual Valdosta-Lowndes Chamber


CENTENNIAL TREE PROJECTplanting 100 trees in Valdosta

n celebration of the Chamber’s 100th anniver-sary, the Centennial Tree Project was initiated in March 2012 with a goal of planting 100

significant trees in the City of Valdosta. The project allowed businesses and individuals to sponsor 12-foot Live Oak trees to be planted in honor or memory of a person, or simply in support of the Chamber’s special anniversary. Each sponsor is included on a commemora-tive plaque displayed at the Chamber. Each honoree is included on a “leaf” on the special Centennial Tree sculp-ture on permanent display at the Chamber. Phase one of the project was completed in 2012 on St. Augustine Road, where 65 Live Oaks were planted. Phase two is located on the new Gornto Road extension and was completed with the planting of the 99th tree. The 100th tree will be planted at the Chamber on Arbor Day in February 21, 2014 in honor of the 100 Chairmen of the Chamber Board of Directors between 1912 and 2012.

I This massive project would not have been possible

without enthusiastic support from the entire com-

munity and the Valdosta Tree Commission,” said

Centennial Tree Project chairman Carla Penny (Classic

Art & Frame). “This project makes a symbolic statement

about the impact of the Chamber on this community’s

growth and development over the past 100 years.”

Special Thanks to::Centennial TreeProject Chairman: Carla Penny (Classic Art & Frame)City of Valdosta: Larry Hanson (City Manager) William Simms (Engineering Dept.) Stacey Griffin (former City Arborist)Valdosta Tree Commission: Kevin Conrad (Chairman)McDonald Nurseries: Buddy McDonald (Owner)

Members of the Centennial Tree Committee are Kevin Conrad (Commercial Banking Company), Anne Shenton (Nexxtep Technol-ogy), Lori Cauley (Southeastern Federal Credit Union), Jane Shelton (South Georgia Travel), Tim Jones (Citizens Community Bank), Terri Lupo (Georgia Power). Chairman Carla Penny is placing the 100th “leaf” on the Centennial Tree sculpture at the Chamber.


2012 Chamber Boardand Staff In Honor of Myrna BallardAlvin Payton, Jr. In Honor of Alvin Payton, Sr. Amy Alexander Carter In Honor of the Alexanders, Carters and BoatenreitersAnnette Howell TurnerCenter for the Arts In Honor of Cheryl OliverAnonymous Donor (3) In Honor of Don Penny In Honor of Carla Penny In Honor of Jud RackleyAstro ExterminatingServices, Inc. In Memory of Lamar and Margaret CulbrethAutomotive Tranfers (Keith Trumn) (2) In Honor of Howard W. Trumn In Honor of Wallace A. LewisAzalea Health In Honor of Baha Zeidan In Honor of Dan Henry In Honor of Douglas SwordsBlanton & Griffin Insurance Agency (4) In Honor of James B. McAllister In Honor of J. Edwards Willis In Honor of Archie L. Griffin In Memory of Louie S. BlantonBush Wealth Management In Memory of Dr. Thomas SmootChet and Myrna Ballard (2) In Honor of Fred DeLoach, Jr. In Honor of Joe CordovaCitizens Community Bank (2) In Honor of D.K. Hollis, Jr. In Honor of Tim JonesCJB Industries, Inc. (2) In Memory of Brian Reagan In Appreciation of CJB Industries EmployeesClassic Art & Frame Co. In Memory of Gil HarbinClinton and Jeana Beeland In Honor of Jean and Curtis FowlerColeman Talley (2) In Memory of Henry Turner Brice, Jr. In Memory of B. Lamar Tillman

Commercial Banking CompanyDavid and Sharon Waller In Memory of Coach Nick HyderDuPont Crop Protection (4)Dutton M. Miller, Sr. In Memory of Willis L. Miller, Jr.ERCO WorldwideExpress Employment Professionals In Honor of Walter HobgoodFirst State Bank & TrustGA Power Company (20) Guardian Bank In Memory of Mr. Don SchuttHelen Pendleton In Memory of Albert Sidney Pendleton, Jr.Henderson & Godbee, LLP (2) In Honor of Gerald Henderson In Honor of Wendell GodbeeHeritage Bank of the SouthHugh and Judy Hathcock In Honor of George and Joyce AigenJ L Concepts & Promotional Advertising Products In Honor of Judy and Hugh HathcockJames McGahee In Honor of Catherine McGaheeJennifer Powell In Memory of Edwin W. PowellJerry and Kay Jennett (3) In Honor of Dr. Ronald Zaccari In Honor of Bette Bechtel In Honor of Herb Reinhard

Joan Wilkinson In Memory of Anthonee C.D. WilkinsonLynne Conrad Marvet In Honor of Kevin and Delthia ConradMike Hill In Honor of Linda Lockington Medicare SupplementInsurance Services, Inc. In Honor of Charles and Martha CarterPrince Automotive Group In Honor of John B. Prince IIIRotary Club of Valdosta (7) In Memory of Arthur Herndon, Jr. In Memory of Bill Lester In Memory of Clarence H. Heidemann In Memory of Jesse Parrott In Memory of Malcolm Rainey In Memory of Richard H. May In Memory of William O. FeimsterSCANA EnergySoutheastern Federal Credit UnionSouthwest Georgia BankState Senator Tim GoldenSteve Barnes In Memory of MSgt. Norma BarnesSunset Farm FoodsThe Coleman Family In Memory of Gloria Coleman

The Crane Family In Honor of Ed and Mary CraneThe Joe Vallotton Family In Memory of Joseph E. VallottonTim Harris In Honor of Owen & Nelda HarrisTim Jones In Honor of Bobbie JonesTom & Merry Jo Kurrie and Doug & Amy Carter In Honor of Lena BoschTyson and Mary Sue McLane In Honor of Mary Zipperer In Memory of Kyle ZippererValdosta Insurance In Honor of Walton T. Carter, Jr.Valdosta-Lowndes County Chamber (2) In Honor of the Centennial Planning Committee and Major Sponsors In Honor of Harley Langdale, Jr.Valdosta-Lowndes County Industrial AuthorityValdosta Tree Commission (4)William M. Lester, Jr. Family In Memory of William McMorris Lester, Jr.William P. Langdale, Jr. In Memory of William P. Langdale

Centennial Tree SponsorsBy: Olivia McLean, VSU Intern

Thank you to all the sponsors!


Our Chamber Business After Hours event offers our members a chance to kick back after work, socialize and network away from the pressures of the workplace. Held

throughout the year, usually on a Thursday afternoon from 5 to 7 p.m., Business After Hours offers sponsors a chance to promote their businesses and take their message to other Chamber members in a relaxed atmosphere.

To learn more about hosting a Business After Hours, please call the Chamber

at 229-247-8100 ext. 229 and speak to Krystle Farlow.

Rainwater Conference Center co-hosted a one of a kind Roundup for Success Business After Hours event on November 7, along with the Valdosta-Lowndes Airport Authority, Wild Adventures Theme Park and AgPro spon-sors. Over 300 Chamber members and guests enjoyed great coun-try music, a wild west theme and mouth water-ing food and signature drinks.

RAINWATER CONFERENCE CENTER



South Georgia Medical Center was proud to be able to celebrate the grand opening of the Dasher Memorial Heart Center & Patient Tower with Chamber members and guests on August 27. Everyone enjoyed great food, networking and a tour of the state of the art facility which will serve the Valdosta-Lowndes residents and surrounding communities. We are so fortunate to have SGMC!

Turners Fine Furniture believes in a strong commitment to the community and was proud to host a Business After Hours event on October 3 to showcase its North Valdosta location and its beautiful furniture to approximately 200 Chamber members and guests. Turner’s has been creating picture perfect rooms for over 98 years. From the moment you step into Turner’s Fine Furniture, it feels like home.

TURNERS FINE FURNITURE

SOUTH GEORGIA MEDICAL CENTER


www.sgatravel.com • Follow us on Facebook!

SOUTH GEORGIA TRAVEL1300 Baytree Rd. • Valdosta

229.244.2324

7993

93

VOTEDBest TravelAgency

in South Georgiaagain in 2013!

wo of Metro Valdosta’s top young professionals were selected among Georgia Trend’s annual “40 Under 40” award winners. Trey Taylor (Taylor

Insurance) and Sharah Denton (Brooks County Board of Education) were featured in the October issue of the magazine.

Denton was one of our 2013 Metro Valdosta “4 Under 40” winners. This program spot-lights four young professionals each year who have excelled in their professional life and in civic engagement.

Those four winners are nomi-nated by the Chamber each

year for Georgia Trend’s “40 Under 40” list.

Want to learn more about MetroOne?Call Varian Brown at 229-247-8100, extension 234, or sign up at www.metroonevaldosta.com and like us on Facebook.

It is important

as a leader and

professional to

focus on the overall

goal and not oneself.

There are talented and

proactive individuals in

the community and it

is important to tap into

new people, ideas and overall goals for growth

and success. It also is important to build and

sustain relationships with peers for the longev-

ity of a progressive and growing community.

It is always about reaching and implementing

goals to make a vision grow.”- Sharah Denton

(Brooks County Board of Education)

The purpose of MetroOne is to promote policies and development, resulting in an attractive and viable community for young professionals. MetroOne provides networking and profes-sional development opportunities while also promoting involvement and partnership with other community organizations.

JOINMetroOne

TODAY!There is NO charge

for membership.

MetroOne members make

“40 Under 40” list

T


Pool Supplies & Equipment, Patio Furniture,Above Ground Pools, Free Water Analysis

and monthly or weekly pool service.


Equal Housing Lender | Member FDIC

VALDOSTA OFFICE3295 Inner Perimeter Road

229.293.8590www.eheritagebank.com

VALDOSTA TEAMDimple Sali, Head TellerJasmine Williams, Teller

Alicia DeRoche, Branch ManagerJanet Strickland, Teller

Tim Richardson, Customer Service Representative

DuPont is a science company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for

markets including agriculture and food; building and construction; communications; and transportation. Our operations in the Valdosta area are part of DuPont’s Crop Protection business and Agricultural & Nutrition Platform. Our

mission is to enable the production of safe, high-quality, and abundant food and feed crops by providing farmers, retailers, and advisors with products and services that best meet their needs. DuPont and the employees of the Valdosta Manufacturing Site

salute the Valdosta Metro community. We are proud to add our 200 plus years of winning tradition to that of the Valdosta area.

DuPont Crop Protection 2509 Rocky Ford Road • Valdosta, GA 229-242-8635

Know an EnErgy EfficiEnt homE whEn you sEE it.

HERS is a registered trademark of Residential Energy Services Network, Inc. Used with permission.

Learn how to save money and energy with the Home Energy Rating System. It’s the national standard for measuring energy efficiency. The score of an average existing home is 130, while an EarthCents® New Home scores 77 or less. That difference can add up to hundreds of dollars a year. So look for the HERS index, buy smart and save big. Learn more at georgiapower.com/hErs.

The H E R S Home Energy Rating System

© 2013 DaVita Healthcare Partners Inc. All rights reserved. 05750-13-FMKT-B1.All Modality Flyer

DaVita.com/TreatmentEvaluator

Call 229-247-9286 today to find out what modality may work best for you.

*Based on annual patient satisfaction results.

96% of our patients would recommend DaVita® for dialysis.*

Better care. Better quality of life.

Find services at:VALDOSTA HOME TR AINING401 NORTHSIDE DR . SUITE A , VALDOSTA , GA 31602

Peritoneal Dialysis (PD) :: This needle-free dialysis treatment uses the inner lining of the abdomen to clean your blood. :: You can do the flexible, easy treatments at home or at work. :: Peritoneal dialysis may help preserve your remaining kidney function.

Home Hemodialysis (HHD) :: You can dialyze on your schedule—up to six times per week. :: Better blood pressure control, shorter recovery time after treatments and higher energy levels. :: Enjoy fewer diet restrictions, better fluid control and take fewer medications.




























Seal the cracks in your portfolioDo you know which investments are draining your earnings potential? We can help you determine if your investments are working toward your goals and if they’re working well together. Call today for a complimentary portfolio review.

Wells Fargo Advisors, LLC, Member SIPC, is a registered broker-dealer and a separate non-bank affiliate of Wells Fargo & Company. ©2013 Wells Fargo Advisors, LLC. All rights reserved. 0113-01820 [74030-v4] A1284

341 Northside Drive Valdosta, GA 31602 Tel: 229-245-7013 • 866-828-8189 Fax: 229-245-0515

Make sure your family’s loss doesn’t adversely affect their income as well. Talk to us. We’ll help you determine the amount of life insurance you’ll need – and the most appropriate type of policy for your circumstances. For a complimentary consultation, please call or visit today.

The loss of a loved one is devastating enough

Insurance products are offered through Wachovia Insurance Agency (WIA) and are underwritten by unaffiliated insurance companies. Wells Fargo Advisors and WIA are separate non-bank affiliates of Wells Fargo & Company.

Investment and Insurance Products: u NOT FDIC Insured u NO Bank Guarantee u MAY Lose Value

Wells Fargo Advisors, LLC


























Advertisers1st America Health Group | Inside Front Cover

Ag Pro | Inside Back CoverBlanton & Griffin Insurance Agency | Page 9

Chartwells | Page 18Citizens Community Bank | Page 9

Coldwell Banker/Cindy Pegg | Page 8Coleman Talley | Page 3Colquitt EMC | Page 24

Commercial Banking Company | Page 16Commercial Cleaning Industries | Page 18Davita-Valdosta Home Training | Page 49

Dupont Crop Protection | Page 48First Federal Savings of Valdosta | Page 49

First State Bank | Page 24Fresh Beginnings/eLead1One | Page 19

Fowler, Holley, Rambo & Stalvey, P.C. | Page 24Fusion Creative Marketing | Pages 34 & 35

Georgia Power | Page 49HeritageBank of the South | Page 48

Herndon Company | Page 19Options Now | Page 8

Rainwater Conference Center | Page 25Second Opinion Claims Services | Page 25South Georgia Medical Center | Page 50

South Georgia Travel | Page 46South Georgia Vein Centers | Page 33

U.S. Press | Back CoverWatson’s Pools & Patios | Page 47

Wells Fargo Advisors | Page 49Wiregrass Georgia Technical College | Page 19

Copyright by Valdosta-Lowndes County Chamber of Commerce. © All rights reserved. Progress is produced and published three times per year by the Valdosta-Lowndes County Chamber of Commerce. Subscription rate of $40 is included with Chamber membership. Reproduction in whole or in part of this publication without the expressed written consent of the Valdosta-Lowndes County Chamber of Commerce is prohibited. All claims, materials, photos appearing herein are believed by the editors to be accurate. However, no responsibility or liability is as-

sumed, and is expressly disclaimed, by the Valdosta-Lowndes Coun-ty Chamber of Commerce for any inaccuracies, errors or omissions. Advertisements, articles, photos, editorial information, and other ma-terials submitted for publication herein are subject to the unrestricted right to the edit of and by our editors and publisher.

POSTMASTER: Send address changes to Progress Magazine, 416 N. Ashley Street, Valdosta, GA 31601.

Publisher: Myrna Ballard Creative Director: Wanda Stanley

Contributing Director & Cover Photo for Progress:Steven Heddon (Fusion Creative Marketing)

Advertising: Krystle FarlowContributing Writers: Mike Hill (Hill Real Estate)

Olivia McLean (Valdosta State Intern)

Printing

www.sgmc.org/awards

The Region’s Premier Health System and Destination for

Health Care

2013 Large Hospital of the Year by Georgia Alliance of Community Hospitals

2013 Members’ Choice Awardby Valdosta-Lowndes County Chamber of Commerce

#1 in Spine Surgery in Georgia Top 10% Nationwideby Healthgrades

Blue Distinction Award for Spine Surgeryby Blue Cross/Blue Shield

Certificate of Distinction for Advanced Certification as a Primary Stroke Center by The Joint Commission

“Door to Needle Time” Hospital AwardChampion Hospital of the Year for Stroke Careby Georgia Coverdell Stroke Registry

Get With The Guidelines-Silver Plus Award Get With The Guidelines-Bronze Stroke Award Get With The Guidelines-Resuscitation Bronze Quality Achievement Awardby the American Heart & Stroke Association

AFFILIATE OF SOUTH GEORGIA MEDICAL CENTER AFFILIATE OF SOUTH GEORGIA MEDICAL CENTER

A CAMPUS OF SOUTH GEORGIA MEDICAL CENTER

South Georgia Medical Center Smith Northview Hospital, a Campus of SGMC

SGMC Berrien Campus | Clinch Memorial HospitalLouis Smith Memorial Hospital | Langdale Place

Hospice of South Georgia & Langdale Hospice HouseLakeland Villa Convalescent Center

BERRIEN CAMPUS

Commitment to Quality Patient Care


Your Hometown John Deere Dealer.

AgProCompanies.com

VALDOSTA4506 North Valdosta Road

(229) 257-0000

Whether you need new John Deere equipment, or you’re keeping your machines running tough, we’re strong on service. Stop by your local Ag-Pro today for equipment and people you can always depend on.

US PressBack Cover ad


416 North Ashley St.Valdosta, GA 31601

Documents

Progress 2013 Fall Issue