C N H | K E Y C L U B

| Updated by: Communications & Marketing Committee California-Nevada-Hawaii District | Key Club InternationalAugust 2013

Presented by:

CNH

Professionalism &

MarketingJennifer Nguyen, Communications & Marketing

Chair Jacqueline Tsang, D03N Lt. Governor

Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |

• The standing practice of displaying yourself to others in a presentable manner

• Distinguishing yourself apart from other individuals with polite etiquette, proper language, exceptional behavior, and appropriate attire

• BEE-ing a District Board Member

WHAT IS PROFESSIONALISM?

Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |

• Avoid using slang terms and profanity• Be mindful of your word choice

• Connotation• Proper grammar & spelling

• Take advantage of that red underline below a word!• Think before you say (act)!• Know your audience you are speaking to• Give correct information

PROPER LANGUAGE

Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |

• Make yourself presentable to all who you communicate with

• Social Media• Respect those around you• Adults / Chaperones / Kiwanians• Key Club members

• BEE on time!• Submissions• Attendance

EXCEPTIONAL BEHAVIOR

Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |

• What you wear must comply with specified dress code

• As leaders, it is expected to dress at the highest level

APPROPRIATE ATTIRECA

SUAL

BUSI

NESS

PR

OFES

SION

AL

BUSI

NESS

CA

SUAL

Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |

Professionalism & MarketingEXAMPLES

Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |

• Taking the steps necessary to successfully release information about a certain idea, product, person, etc.• Planning• Raising Awareness• Implementation

• Spreading the word to help with promotion, production, and advertisement

WHAT IS MARKETING?

JOIN

KEY

CLUB

TODAY!

Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |

• Ideas• Brainstorm all ideas that will help create the

best event• Logistics• Take into consideration of all factors that may

affect the situation / event• Paperwork• Event Request Forms • Medical Release Forms• Code of Conduct

• Communication

PRELIMINARY PLANNING

Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |

• Communicate effectively• Use proper language• Take advantage of all mediums

• Business Mediums – E-mail, Google Reflectors, etc.• Social Mediums – Tumblr, Instagram, Facebook, etc.

• Keep your message “to the point”• Information is accurate and set

• BEE professional and creative• Make your _____ be known!• Idea, product, message, etc.

PROMOTION

Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |

Professionalism & Marketing

EXAMPLEPreliminary Planning

Pretend we are Vice Presidents

Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |

PROMOTION EXAMPLE

Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |

• Flyers & Posters• Brochures &Pamphlets• Newsletters• Videos• Social Media• School Events• Table Displays• Word of Mouth

Marketing Tools

Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |

USE THEM TOGETHER!Professionalism

• Job Interview• Act as if you were

answering questions during an interview!

• Three Components• Proper Language• Exceptional Behavior• Appropriate Attire

Marketing• Professional

qualities make a lasting impact

• First Impressions• They count!• Dress to Impress

• Brand Protection• Company Loyalty

Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |

GO FOR THE GOLDQUESTIONS,COMMENTS,CONCERNS?